Provide a full biography. Some of your readers will be more interested in your full bio. This is the place to provide it. You should share your education, your work history, any books you have written, current interests or hobbies, your family, and so forth. The more you can be a real person, the more people will connect with you. 105 10. Tell them how to contact you. Why hide this? Make it easy. Though it sometimes creates additional work for me, I enjoy hearing from my readers and even answering questions as time permits. (Make it clear what not to contact you about too.) You will also want visitors to follow you on Twitter and Facebook, so provide links to those pages. Finally, you might want to create a separate About page for your Twitter profile so you can make your page more specific to Twitter followers. This is the page you then link to in your Twitter profile. While this list provides a top ten, there are a couple of additional items you might want to include. These are, in my opinion, optional: 11. Include a photo or video. Since I currently have several on my sidebar already (they rotate with every screen refresh), I don’t have a separate one on my About page. If you don’t have one there, please do include one on your About page. People want to see what you look like! And, please, if you’re forty, don’t use your high school graduation picture or a Photoshopped photo. Be authentic. Be real. You might also consider adding a short video welcome. This could add even more personality and warmth. 12. Add a colophon. Publishers used to add these at the end of books to describe details about the fonts and paper used. You can use it to describe the technologies you are using in your blog (e.g., blogging system, themes, hosting service, and so on), along with design notes about type fonts, photography, and anything else you deem noteworthy. You’d be surprised at how many e-mails I get about these items every week. 13. Consider a disclaimer. This is especially important if you work for someone else. You don’t want your readers to confuse your blog posts with your company or organization’s official position.