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IBM launched its Chess machine, renamed simply the Personal Computer, in August 1981, a scant four months after the Star. Judged against the technology PARC had brought forth, it was a homely and feeble creature. Rather than bitmapped graphics and variable typefaces, its screen displayed only ASCII characters, glowing a hideous monochromatic green against a black background. Instead of a mouse, the PC had four arrow keys on the keyboard that laboriously moved the cursor, character by character and line by line. No icons, no desktop metaphor, no multitasking windows, no e-mail, no Ethernet. Forswearing the Star’s intuitive point-and-click operability, IBM forced its customers to master an abstruse lexicon of typed commands and cryptic responses developed by Microsoft, its software partner. Where the Star was a masterpiece of integrated reliability, the PC had a perverse tendency to crash at random (a character flaw it bequeathed to many subsequent generations of Microsoft Windows-driven machines). But where the Star sold for $16,595-plus, the IBM PC sold for less than $5,000, all-inclusive. Where the Star’s operating system was closed, accessible for enhancement only to those to whom Xerox granted a coded key, the PC’s circuitry and microcode were wide open to anyone willing to hack a program for it—just like the Alto’s. And it sold in the millions.
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Michael A. Hiltzik (Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age)