Website Launch Quotes

Q. Your original, self-published version of The Martian became a phenomenon online. Were you expecting the overwhelmingly positive reception the book received? A. I had no idea it was going to do so well. The story had been available for free on my website for months, and I assumed anyone who wanted to read it had already read it. A few readers had requested I post a Kindle version because it’s easier to download that way. So I went ahead and did it, setting the price to the minimum Amazon would allow. As it sold more and more copies I just watched in awe. Q. Film rights to The Martian were sold to writer-producer Simon Kinberg (Mr. & Mrs. Smith, Sherlock Holmes, X-Men: First Class). What was your first reaction? A. Of course I’m thrilled to have a movie in the works. The movie deal and print publishing deal came within a week of each other, so I was a little shell-shocked. In fact, it was such a sudden launch into the big leagues that I literally had a difficult time believing it. I actually worried it could all be an elaborate scam. So I guess that was my first reaction: “Is this really happening!?

Resist your initial impulse to immediately jump to social media websites to launch your project. Instead, start with the network you already have (and that already trusts you).

Double Fine had found a fourth option: Kickstarter, a “crowdfunding” website that had launched in 2009. Using this website, creators could pitch directly to their fans: You give us money; we’ll give you something cool.

GiveWell.org reviews hundreds of charities and provides recommendations to donors about which organizations will save the most lives per dollar donated. The website EffectiveAnimalActivism.org was launched in 2012 to provide similar advice for donors wanting to support animal protection causes.

Adam Lashinsky explained how Amazon. com had gone on a “military hiring spree” because Jeff was impressed with veterans’ logistical know-how and bias for action.3 In fact, Amazon.com has a dedicated military recruiting website and a highly consistent hiring and retention record for ex-military personnel. This practice of hiring veterans isn’t about expressing gratitude for ex-soldiers’ service to our country. Veterans fit Jeff’s business model. As a result, Amazon.com has not bothered to launch a huge PR campaign about its military employment program. Jeff just realized it was good business.

different subject. The story of the serotonin hypothesis for depression, and its enthusiastic promotion by drug companies, is part of a wider process that has been called ‘disease-mongering’ or ‘medicalisation’, where diagnostic categories are widened, whole new diagnoses are invented, and normal variants of human experience are pathologised, so they can be treated with pills. One simple illustration of this is the recent spread of ‘checklists’ enabling the public to diagnose, or help diagnose, various medical conditions. In 2010, for example, the popular website WebMD launched a new test: ‘Rate your risk for depression: could you be depressed?’ It was funded by Eli Lilly, manufacturers of the antidepressant duloxetine, and this was duly declared on the page, though that doesn’t reduce the absurdity of what followed. The test consisted of ten questions, such as: ‘I feel sad or down most of the time’; ‘I feel tired almost every day’; ‘I have trouble concentrating’; ‘I feel worthless or hopeless’; ‘I find myself thinking a lot about dying’; and so on. If you answered ‘no’ to every single one of these questions – every single one – and then pressed ‘Submit’, the response was clear: ‘You may be at risk for major depression’.

If you’re a buzz-prone extrovert, then you’re lucky to enjoy lots of invigorating emotions. Make the most of them: build things, inspire others, think big. Start a company, launch a website, build an elaborate tree house for your kids. But also know that you’re operating with an Achilles’ heel that you must learn to protect. Train yourself to spend energy on what’s truly meaningful to you instead of on activities that look like they’ll deliver a quick buzz of money or status or excitement. Teach yourself to pause and reflect when warning signs appear that things aren’t working out as you’d hoped. Learn from your mistakes. Seek out counterparts (from spouses to friends to business partners) who can help rein you in and compensate for your blind spots.

In April 2004, Google had one of its countless minicrises, over an anti-Semitic website called Jew Watch. When someone typed “Jew” into Google’s search box, the first result was often a link to that hate site. Critics urged Google to exclude it in its search results. Brin publicly grappled with the dilemma. His view on what Google should do—maintain the sanctity of search—was rational, but a tremor in his voice betrayed how much he was troubled that his search engine was sending people to a cesspool of bigotry. “My reaction was to be really upset about it,” he admitted at the time. “It was certainly not something I want to see.” Then he launched into an analysis of why Google’s algorithms yielded that result, mainly because the signals triggered by the keyword “Jew” reflected the frequent use of that abbreviation as a pejorative. The algorithms had spoken, and Brin’s ideals, no matter how heartfelt, could not justify intervention. “I feel like I shouldn’t impose my beliefs on the world,” he said. “It’s a bad technology practice.

a young Goldman Sachs banker named Joseph Park was sitting in his apartment, frustrated at the effort required to get access to entertainment. Why should he trek all the way to Blockbuster to rent a movie? He should just be able to open a website, pick out a movie, and have it delivered to his door. Despite raising around $250 million, Kozmo, the company Park founded, went bankrupt in 2001. His biggest mistake was making a brash promise for one-hour delivery of virtually anything, and investing in building national operations to support growth that never happened. One study of over three thousand startups indicates that roughly three out of every four fail because of premature scaling—making investments that the market isn’t yet ready to support. Had Park proceeded more slowly, he might have noticed that with the current technology available, one-hour delivery was an impractical and low-margin business. There was, however, a tremendous demand for online movie rentals. Netflix was just then getting off the ground, and Kozmo might have been able to compete in the area of mail-order rentals and then online movie streaming. Later, he might have been able to capitalize on technological changes that made it possible for Instacart to build a logistics operation that made one-hour grocery delivery scalable and profitable. Since the market is more defined when settlers enter, they can focus on providing superior quality instead of deliberating about what to offer in the first place. “Wouldn’t you rather be second or third and see how the guy in first did, and then . . . improve it?” Malcolm Gladwell asked in an interview. “When ideas get really complicated, and when the world gets complicated, it’s foolish to think the person who’s first can work it all out,” Gladwell remarked. “Most good things, it takes a long time to figure them out.”* Second, there’s reason to believe that the kinds of people who choose to be late movers may be better suited to succeed. Risk seekers are drawn to being first, and they’re prone to making impulsive decisions. Meanwhile, more risk-averse entrepreneurs watch from the sidelines, waiting for the right opportunity and balancing their risk portfolios before entering. In a study of software startups, strategy researchers Elizabeth Pontikes and William Barnett find that when entrepreneurs rush to follow the crowd into hyped markets, their startups are less likely to survive and grow. When entrepreneurs wait for the market to cool down, they have higher odds of success: “Nonconformists . . . that buck the trend are most likely to stay in the market, receive funding, and ultimately go public.” Third, along with being less recklessly ambitious, settlers can improve upon competitors’ technology to make products better. When you’re the first to market, you have to make all the mistakes yourself. Meanwhile, settlers can watch and learn from your errors. “Moving first is a tactic, not a goal,” Peter Thiel writes in Zero to One; “being the first mover doesn’t do you any good if someone else comes along and unseats you.” Fourth, whereas pioneers tend to get stuck in their early offerings, settlers can observe market changes and shifting consumer tastes and adjust accordingly. In a study of the U.S. automobile industry over nearly a century, pioneers had lower survival rates because they struggled to establish legitimacy, developed routines that didn’t fit the market, and became obsolete as consumer needs clarified. Settlers also have the luxury of waiting for the market to be ready. When Warby Parker launched, e-commerce companies had been thriving for more than a decade, though other companies had tried selling glasses online with little success. “There’s no way it would have worked before,” Neil Blumenthal tells me. “We had to wait for Amazon, Zappos, and Blue Nile to get people comfortable buying products they typically wouldn’t order online.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” George Bernard Shaw On a cool fall evening in 2008, four students set out to revolutionize an industry. Buried in loans, they had lost and broken eyeglasses and were outraged at how much it cost to replace them. One of them had been wearing the same damaged pair for five years: He was using a paper clip to bind the frames together. Even after his prescription changed twice, he refused to pay for pricey new lenses. Luxottica, the 800-pound gorilla of the industry, controlled more than 80 percent of the eyewear market. To make glasses more affordable, the students would need to topple a giant. Having recently watched Zappos transform footwear by selling shoes online, they wondered if they could do the same with eyewear. When they casually mentioned their idea to friends, time and again they were blasted with scorching criticism. No one would ever buy glasses over the internet, their friends insisted. People had to try them on first. Sure, Zappos had pulled the concept off with shoes, but there was a reason it hadn’t happened with eyewear. “If this were a good idea,” they heard repeatedly, “someone would have done it already.” None of the students had a background in e-commerce and technology, let alone in retail, fashion, or apparel. Despite being told their idea was crazy, they walked away from lucrative job offers to start a company. They would sell eyeglasses that normally cost $500 in a store for $95 online, donating a pair to someone in the developing world with every purchase. The business depended on a functioning website. Without one, it would be impossible for customers to view or buy their products. After scrambling to pull a website together, they finally managed to get it online at 4 A.M. on the day before the launch in February 2010. They called the company Warby Parker, combining the names of two characters created by the novelist Jack Kerouac, who inspired them to break free from the shackles of social pressure and embark on their adventure. They admired his rebellious spirit, infusing it into their culture. And it paid off. The students expected to sell a pair or two of glasses per day. But when GQ called them “the Netflix of eyewear,” they hit their target for the entire first year in less than a month, selling out so fast that they had to put twenty thousand customers on a waiting list. It took them nine months to stock enough inventory to meet the demand. Fast forward to 2015, when Fast Company released a list of the world’s most innovative companies. Warby Parker didn’t just make the list—they came in first. The three previous winners were creative giants Google, Nike, and Apple, all with over fifty thousand employees. Warby Parker’s scrappy startup, a new kid on the block, had a staff of just five hundred. In the span of five years, the four friends built one of the most fashionable brands on the planet and donated over a million pairs of glasses to people in need. The company cleared $100 million in annual revenues and was valued at over $1 billion. Back in 2009, one of the founders pitched the company to me, offering me the chance to invest in Warby Parker. I declined. It was the worst financial decision I’ve ever made, and I needed to understand where I went wrong.

The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hire someone else, what your readers will ultimately get is their voice. When they see you later at your website or on your social media, your voice will not be the same. This will trigger a feeling of inconsistency when relationships need to be built upon trust and authenticity. Your audience will eventually come to think you are not the “real deal” and will find another to replace you. Finally, your book is a springboard and launching pad to greater things such as speaking, interviews, a product line, etc. Will your ghost writer be available for all of that as well? How will you be able to “ghost write” your way through an interview? Hence the reason I stress speaking in your own voice. You may think you are not perfect, but your authenticity will speak in volumes to your followers and they will be customers for life if they see your true being.

It was telling that when NYTimes.com first launched, a septuagenarian former foreign editor known for falling asleep in meetings was tapped to run it and the website staff worked in a separate building blocks away. The journalists grudgingly

Dr. Oz’s New Age affinity for psychics, spirit guides, past lives, and contacting the dead was showcased on his March 15, 2011 program—just two months after the launch of the Daniel Plan—titled, “Psychic Mediums: Are they the New Therapists?” The promo on his website read: “Can talking to lost loved ones heal your grief? Hear why psychic John Edward believes you can talk to the dead.

Take Kiva. Launched in October 2005—and named for the Swahili word for unity—this website allows anyone to lend money directly to a small business in the developing world via a peer-to-peer microfinance model.

Professional help for those suffering with their mental health is now only a key stroke away, thanks to a new online directory. BALLARAT, VIC - Website truecounsellor.com.au is one of the only online catalogues of mental health services in Australia, allowing people to source, and instantly reach out for help - all from their computer. Website truecounsellor.com.au is one of the only online catalogues of mental health services in Australia, allowing people to source, and instantly reach out for help - all from their computer. Launched in 2015, the website allows people to simply search professionals nearby and review their profile, background, specialisations and fees. Once they have selected a professional, they can immediately connect with them via phone, Skype or instant message to book an appointment. Website founder Luciano Devoto was keen to establish the online directory after experiencing his own struggles. “As a person who has suffered from bullying, as well as depression, I know how hard it can be to reach out for help,” he said. “TrueCounsellor aims to make it easier for people to share their concerns safely and privately with experienced mental health professionals” The website boasts a large number of qualified and experienced counsellors, psychotherapists, psychologists, couples’ therapists and other mental health practitioners in various suburbs across Australia. “What makes TrueCounsellor exciting is that we are the only directory offering mental health professionals the opportunity to promote their services for free,” Luciano said. “We believe that by making it easy for these professionals to list their practices, we create real value for the public as they are able to find the right support.” The website also offers extensive advice about conditions like depression and anxiety, along with information about common stressors including debt, relationship issues and career worries. Watersedge Counselling director Colleen Morris, who is part of the online directory, said the website was a vital resource. “Finding a mental healthcare professional that you consider to be safe, trustworthy, empathetic and effective can often be challenging and at times, a confusing process,” she said. “Websites like TrueCounsellor make this task less confusing by allowing consumers to make a more informed choice that suits their need.” To find a mental health expert or for more information, visit truecounsellor.com.au About TrueCounsellor TrueCounsellor is Australia’s online directory of mental health professionals. Our mission is to help people experiencing emotional challenges discover a better and happier version of themselves. TrueCounsellor gives people access to a large number of qualified and experienced counsellors, psychotherapists, psychologists, couples therapists and other mental health practitioners across Australia. Visitors can review profiles and learn about the practitioner’s background, specialisations and fees in order to make the best decision when booking an appointment! In addition to offer a comprehensive list of qualified and experienced mental health professionals, TrueCounsellor has detailed information on mental health issues and types of therapy available. For more information, visit truecounsellor.com.au

Who Funds the AHA? The story of how the American Heart Association came to dominate nutrition thought begins with the very first industry to fund the AHA. As we’ll learn, the AHA was effectively launched with a large sum of money that came straight from the vegetable oil industry. The AHA used this money to support Ancel Keys’s cholesterol theory—and to convince the public to start eating vegetable oils. The AHA continues to receive money from industries selling vegetable oil, and the AHA’s practice guidelines continue to support the vegetable oil industry today. Today, our massive processed food industry depends heavily on vegetable oils, as do the companies that grow most of our foods. The AHA’s top corporate donors now include heavy hitters from Big Ag and Big Food, including Conagra, Monsanto (before the company closed in 2018), LibertyLink, Kellogg’s, Quaker, Tyson, FritoLay, Campbell, and Subway.22 The AHA’s website states that 80 percent of their $1 billion plus annual revenue comes from non-corporate sources. Nevertheless, in 2021, drug and device companies donated just over $40 million, and “other” corporations donated more than $140 million.23 The AHA uses this money in part to support scientists interested in exploring the benefits of vegetable oils, the harms of cholesterol, and new ways to use drugs that lower cholesterol—and to publish and publicize their findings. The money also goes to lobbyists who influence public health policy at the state and national levels.24

Convincing someone to give you their email address is much easier than convincing them to buy your product. Once you have an email address, you have the chance to begin building a relationship with the customer, as well as to gently remind them, through relevant emails, to return to your website.

A non government sites has been launched by Rajeev Kumar and I am the founder of the jobinos.in websites. I collect latest various Govt jobs vacancy opening news from Newspaper,Magazines,Govt employment Agency and other third party sources, this would be by online or off line.

Your Website Is Not Your Business - Represent Yourself.

Over the course of the year, the marketing and product teams would conceive one major initiative that would be rolled out just in time for tax season. Now they test over five hundred different changes in a two-and-a-half-month tax season. They’re running up to seventy different tests per week. The team can make a change live on its website on Thursday, run it over the weekend, read the results on Monday, and come to conclusions starting Tuesday; then they rebuild new tests on Thursday and launch the next set on Thursday night.

For example, consider one of Intuit’s flagship products. Because TurboTax does most of its sales around tax season in the United States, it used to have an extremely conservative culture. Over the course of the year, the marketing and product teams would conceive one major initiative that would be rolled out just in time for tax season. Now they test over five hundred different changes in a two-and-a-half-month tax season. They’re running up to seventy different tests per week. The team can make a change live on its website on Thursday, run it over the weekend, read the results on Monday, and come to conclusions starting Tuesday; then they rebuild new tests on Thursday and launch the next set on Thursday night. As Scott put it, “Boy, the amount of learning they get is just immense now. And what it does is develop entrepreneurs, because when you have only one test, you don’t have entrepreneurs, you have politicians, because you have to sell. Out of a hundred good ideas, you’ve got to sell your idea. So you build up a society of politicians and salespeople. When you have five hundred tests you’re running, then everybody’s ideas can run. And then you create entrepreneurs who run and learn and can retest and relearn as opposed to a society of politicians. So we’re trying to drive that throughout our organization, using examples which have nothing to do with high tech, like the website example. Every business today has a website. You don’t have to be high tech to use fast-cycle testing.” This kind of change is hard. After all, the company has a significant number of existing customers who continue to demand exceptional service and investors who expect steady, growing returns. Scott says, It goes against the grain of what people have been taught in business and what leaders have been taught. The problem isn’t with the teams or the entrepreneurs. They love the chance to quickly get their baby out into the market. They love the chance to have the customer vote instead of the suits voting. The real issue is with the leaders and the middle managers. There are many business leaders who have been successful because of analysis. They think they’re analysts, and their job is to do great planning and analyzing and have a plan.

Among the many private initiatives in this field, the latest, launched in the summer of 2012, is aimed at middle-school female students in New York. Girls who Code is a seminar, hosted by a startup (AppNexus in 2012), where 13-17 year-old girls learn how to write software programs, design websites, and build applications. Mainly, they learn that these subjects are fun and accessible to them, and not only to male computer geeks. “Girls who Code is not just a program, it's a movement to close the sexist gap in the technological sector,” explained the program’s two organizers, Reshma Saujani and Kristen Titus, to attendees of a big gala that took place on the evening of Oct. 22, 2012 on the floor of the New York Stock Exchange. The occasion was to celebrate the success of the first edition of Girls Who Code and collect additional funds in support of the initiative. The first 20 “graduates” of the course spoke of their experience and their dreams for the future, while sitting at the gigantic table in the NYSE’s Board Room. Tomorrow, one of them could return as the CEO of a high-tech business, and perhaps ring the bell on the trading floor to inaugurate her company’s Initial Public Offering.

Old Spice, the seventy-five-year-old brand of men’s grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand’s manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing “lady-scented body wash.” The video campaign called “The Man Your Man Could Smell Like,” starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions.

Not long after the earthquake, Xinhua, the state news service, published a story on its website, detailing how China’s Shenzhou VII rocket made its thirtieth orbit of the earth. The story had plenty of gripping detail—“The dispatcher’s firm voice broke the silence on the ship.” Unfortunately, the rocket had yet to be launched—the news service later apologized for posting a “draft.

The British public first fell in love with Jamie Oliver’s authentic, down-to-earth personality in the late ‘90s when he was featured in a documentary on the River Café. Jamie became a household name because of his energetic and infectious way of inspiring people to believe that anyone can cook and eat well. In his TV shows and cookery books and on his website, he made the concept of cooking good food practical and accessible to anyone. When Jamie Oliver opened a new restaurant in Perth, it naturally caused a bit of a buzz. High-profile personalities and big brands create an air of expectation. Brands like Jamie Oliver are talked about not just because of their fame and instant recognition, but because they have meaning attached to them. And people associate Jamie with simplicity, inclusiveness, energy, and creativity. If you’re one of the first people to have the experience of eating at the new Jamie’s Italian, then you’ve instantly got a story that you can share with your friends. The stories we tell to others (and to ourselves) are the reason that people were prepared to queue halfway down the street when Jamie’s Italian opened the doors to its Perth restaurant in March of 2013. As with pre-iPhone launch lines at the Apple store, the reaction of customers frames the scarcity of the experience. When you know there’s a three-month wait for a dinner booking (there is, although 50% of the restaurant is reserved for walk-ins), it feels like a win to be one of the few to have a booking. The reaction of other people makes the story better in the eyes of prospective diners. The hype and the scarcity just heighten the anticipation of the experience. People don’t go just for the food; they go for the story they can tell. Jamie told the UK press that 30,000 napkins are stolen from branches of his restaurant every month. Customers were also stealing expensive toilet flush handles until Jamie had them welded on. The loss of the linen and toilet fittings might impact Jamie’s profits, but it also helps to create the myth of the brand. QUESTIONS FOR YOU How would you like customers to react to your brand?

L'Espresso magazine published the full 191 pages of "Laudato Si" (Be Praised) on its website Monday, three days before the official launch. The Vatican said it was just a draft, but most media ran with it, given that it covered many of the same points Francis and his advisers have been making in the run-up to the release. On Tuesday, the Vatican indefinitely suspended the press credentials of L'Espresso's veteran Vatican correspondent, Sandro Magister, saying the publication had been "incorrect." A letter from the Vatican spokesman, the Rev. Federico Lombardi, to Magister advising him of the sanction was posted on the bulletin board of the Vatican press office.

Noah Kagan went to UC Berkeley and graduated with degrees in Business and Economics. He worked at Intel for a short stint, and then found himself at Facebook, as employee #30. You’d think this is where the story would get really good: Noah went on to become the head of product and is now worth 10 billion dollars! That’s not what happened. Instead, he was fired after eight months. Noah has been very public about this, and it’s well documented. He even wrote about why it happened, which mostly comes down to the fact that he was young and inexperienced. Here’s where the real story gets interesting. After being fired, Noah spent ten months at Mint, another successful startup. For Noah, that was a side-hustle. After Mint, he founded KickFlip, a payment provider for social games. He also started an ad company called Gambit. Both of those companies fluttered around for a while and then fizzled out. Next came AppSumo, a daily deals website for tech software. AppSumo has done very well, and it’s still in business as of this writing, but Noah eventually turned his attention to another opportunity. While building up his other businesses, he had become an expert at email marketing, and realized there was a huge need for effective marketing tools. So he created SumoMe, a software company that helps people and companies build their email lists. SumoMe has exploded since its launch. Over 200,000 sites now use it in some capacity, and that number is growing every day. It’s easy to imagine SumoMe becoming a $100 million dollar company in a matter of years, and it’s completely bootstrapped. The company has taken zero funding from venture capitalists. That means Noah can run the business exactly how he wants. I’ve known Noah for almost ten years. I met him when my first company was getting off the ground. Several months ago, we were emailing back and forth about promoting my first book. He ended one of the emails with, “Keep the hustle strong.” I smiled when I read that. Noah is, and always will be, a hustler. He’s been hustling for his entire career―for over a decade. And he deserves everything that’s coming his way. Hustle never comes without defeat. It never comes without detours and side-projects. But the best hustlers all know this simple truth: All that matters is that you keep on hustling.

even launched a website, Figarospeech.com,

Using the Experimental Web Browser Your Kindle includes an experimental web browser that enables you to surf the web and view most Amazon web pages. Web Browser supports JavaScript, SSL, and cookies, but does not support media plug-ins. You must have a Wi-Fi connection to access most websites. To launch Web Browser, from the Home screen tap the Menu button and select Experimental Browser. The first time you access this page, you will find a list of default bookmarks for commonly used sites. You can access these bookmarks later, by selecting Bookmarks from the Web Browser menu. To enter a URL, tap the search field at the top of the screen. Use the onscreen keyboard to enter the web address. A .com key is added to the keyboard when you are entering URLs. The address field will retain the last URL you entered. The following tips will help you get the most out of the Kindle Web Browser: To zoom in on a web page or image, place two fingers close together on the center of the screen and move them apart. To zoom out, place two fingers a little apart on the screen and pinch them together. Tap links to open a web page. Drag your finger left/right and up/down to navigate a web page. Tap the Back button in the upper left corner to return to the previous page you were viewing. Scroll down a web page by dragging your finger up the screen. To enter information in a field on a web page, select the field and the onscreen keyboard will display. To return to previously viewed web pages, tap the Menu button and select History.

A third example of this was when we said, "Let's make some kind of coupon system"—because we had this idea that we would send people an automatic email when they visited our website that would tell them—and we had all these crazy ideas like, "Buy our software within the next 72 hours and get 25 percent off." (That thing was actually a bot that we wrote years ago, and it still runs. If you try CityDesk, which is our least popular product right now, you will get an automatic email with a 25 percent–off coupon that you have to use in the next 72 hours.) When we launched that, it did increase our sales a little bit. It gets people to evaluate the demo version right away—because they don't want to lose their 25 percent off coupon which is going to expire. These were all marginally good marketing ideas. Unfortunately we spent a lot of time chasing them. The one thing we learned over 5 years is that nothing works better than just improving your product. Every minute, every developer hour we spent on any one of these crazy things—although they had some marginal return on the work that we put into them—was nothing compared to just making a better version of the product and releasing it. If we had taken all the effort we put into these crazy schemes and put it into moving our software development schedule ahead by the equivalent amount, it would have paid off much more. That was probably the biggest mistake we made. And that's the advice I give everybody. All those little coupon schemes, this is what General Motors does. They figure out new rebate schemes because they forgot all about how to design cars people want to buy. But when you still remember how to make software people want, great, just improve it. Talk to your customers. Find out what they need. Don't pay any attention to the competition. They're not relevant to you. Only talk to your customers and your potential customers and see what it is that caused them not to buy your product or would cause them to buy more copies of it. And do that, and then ship it. That was something we really, really should have focused on, but, you know, we didn't know any better.

George Mumford, a Newton-based mindfulness teacher, one such moment took place in 1993, at the Omega Institute, a holistic learning center in Rhinebeck, New York. The center was hosting a retreat devoted to mindfulness meditation, the clear-your-head habit in which participants sit quietly and focus on their breathing. Leading the session: meditation megastar Jon Kabat-Zinn. Originally trained as a molecular biologist at MIT, Kabat-Zinn had gone on to revolutionize the meditation world in the 1970s by creating a more secularized version of the practice, one focused less on Buddhism and more on stress reduction and other health benefits. After dinner one night, Kabat-Zinn was giving a talk about his work, clicking through a slide show to give the audience something to look at. At one point he displayed a slide of Mumford. Mumford had been a star high school basketball player who’d subsequently hit hard times as a heroin addict, Kabat-Zinn explained. By the early 1980s, however, he’d embraced meditation and gotten sober. Now Mumford taught meditation to prison inmates and other unlikely students. Kabat-Zinn explained how they were able to relate to Mumford because of his tough upbringing, his openness about his addiction — and because, like many inmates, he’s African-American. Kabat-Zinn’s description of Mumford didn’t seem to affect most Omega visitors, but one participant immediately took notice: June Jackson, whose husband had just coached the Chicago Bulls to their third consecutive NBA championship. Phil Jackson had spent years studying Buddhism and Native American spirituality and was a devoted meditator. Yet his efforts to get Michael Jordan, Scottie Pippen, and their teammates to embrace mindfulness was meeting with only limited success. “June took one look at George and said, ‘He could totally connect with Phil’s players,’ ’’ Kabat-Zinn recalls. So he provided an introduction. Soon Mumford was in Chicago, gathering some of the world’s most famous athletes in a darkened room and telling them to focus on their breathing. Mumford spent the next five years working with the Bulls, frequently sitting behind the bench, as they won three more championships. In 1999 Mumford followed Phil Jackson to the Los Angeles Lakers, where he helped turn Kobe Bryant into an outspoken adherent of meditation. Last year, as Jackson began rebuilding the moribund New York Knicks as president, Mumford signed on for a third tour of duty. He won’t speak about the specific work he’s doing in New York, but it surely involves helping a new team adjust to Jackson’s sensibilities, his controversial triangle offense, and the particular stress that comes with compiling the worst record in the NBA. Late one April afternoon just as the NBA playoffs are beginning, Mumford is sitting at a table in O’Hara’s, a Newton pub. Sober for more than 30 years, he sips Perrier. It’s Marathon Monday, and as police begin allowing traffic back onto Commonwealth Avenue, early finishers surround us, un-showered and drinking beer. No one recognizes Mumford, but that’s hardly unusual. While most NBA fans are aware that Jackson is serious about meditation — his nickname is the Zen Master — few outside his locker rooms can name the consultant he employs. And Mumford hasn’t done much to change that. He has no office and does no marketing, and his recently launched website, mindfulathlete.org, is mired deep in search-engine results. Mumford has worked with teams that have won six championships, but, one friend jokes, he remains the world’s most famous completely unknown meditation teacher. That may soon change. This month, Mumford published his first book, The Mindful Athlete, which is part memoir and part instruction guide, and he has agreed to give a series of talks and book signings

However, I will say this: most teams I encounter are under-resourced. This is because many senior managers believe that once a digital asset (such as a website) is launched, it largely runs itself. As you will have gathered by now, and as will be driven home in the next chapter, nothing could be further from the truth.

And The San Francisco Chronicle launched “an off-site startup-style incubator. ” As Audrey Cooper, the managing editor, explained, “We hope to eventually get to the point where instead of being a newspaper company that produces websites, we think of ourselves as a digital company that also produces a newspaper. Unless you flip that switch, I don’t think any newspaper will be truly successful at negotiating the digital switchover.

Salespeople fail to develop new business because they are too patient and too slow to get into action. In company after company, I see salespeople waiting—waiting on the company. I hear excuses about waiting to call prospects until the new marketing materials are ready. Waiting for the new website to launch. Even waiting for warm leads. Please.

LEADERSHIP | Intuit’s CEO on Building a Design-Driven Company Brad Smith | 222 words Although 46 similar products were on the market when Intuit launched Quicken, in 1983, it immediately became the market leader in personal finance software and has held that position for three decades. That’s because Quicken was so well designed that using it is intuitive. But by the time Smith became CEO, in 2008, the company had become overly focused on adding incremental features that delivered ease of use but not delight. What was missing was an emotional connection with customers. He and his team set out to integrate design thinking into every part of Intuit. They changed the layout of the office, reduced the number of cubes, and added more collaboration spaces and places for impromptu work. They increased the number of designers by nearly 600% and now hold quarterly design conferences. They bring in people who have created exceptionally designed products, such as the Nest thermostat and the Kayak travel website, to share insights with Intuit employees. The company acquired one start-up, called Mint, and collaborates with another, called ZenPayroll, to improve customer experience. Although most people don’t think of financial software as a category driven by emotion or design, Smith writes, Intuit’s D4D (“design for delight”) program has paid off. For example, its SnapTax app, inspired by consumers’ migration to smartphones, led one user to write, “I want this app to have my babies.

Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced challenges from NASA brass who tried to water down his vision for the app. In a guest blog for Aha!, he laid out a basic principle: Maintaining your product vision is just as important as getting buy-in for that vision. After I got buy-in for the NASA app, a project manager was assigned to our team . . . a project manager is not the same as a product manager. Since my project manager didn’t understand the difference between the two roles and had seniority over me, we fought many battles. The vision of the app was user-driven. So, I validated my product hypothesis by talking to users and looking at our website metrics — a user-centered design approach. The project manager took a different approach. She saw this app as an opportunity to get more resources for our local center . . . She was advocating for politics-centered design that was divorced from any customer conversations. To me, this is a clear case of why product vision should drive everything you do as a product manager. I had clearly communicated why the vision for this app would achieve NASA’s high-level goals. This allowed senior leadership to see that I was working to help grow the whole organization. And it prevented politics from entering the picture. . . . We ended up launching a pure product designed 100 percent for our users — and it was a huge success.11

Home Foods Store is a leading grocery retailer that has recently launched its e-commerce platform, RudcaFood, to cater to the growing demand for online grocery shopping. The website offers a wide range of fresh produce, pantry staples, and specialty items, all sourced from trusted suppliers and farmers. With RudcaFood, customers can enjoy the convenience of shopping from home while still receiving high-quality, locally sourced food. The website features an intuitive interface, easy navigation, and secure payment options, making it simple for customers to find and purchase the products they need. Additionally, Home Foods Store is committed to sustainability and reducing its carbon footprint, so customers can feel good about their purchases and their impact on the environment. Overall, RudcaFood is a valuable resource for anyone looking to save time and support local farmers while still enjoying the convenience of online shopping.

Counterparty is a cryptocommodity that runs atop Bitcoin, and was launched in January 2014 with a similar intent as Ethereum. It has a fixed supply of 2.6 million units of its native asset, XCP, which were all created upon launch. As described on Counterparty’s website, “Counterparty enables anyone to write specific digital agreements, or programs known as Smart Contracts, and execute them on the Bitcoin blockchain.”7 Since Bitcoin allows for small amounts of data to be transmitted in transactions and stored on Bitcoin’s blockchain, it becomes the system of record for Counterparty’s more flexible functionality. Since Counterparty relies upon Bitcoin, it does not have its own mining ecosystem.

company’s existing high-speed Internet connections. Might these resources be valuable to people who wanted to build a database, application, website, or other digital resource but didn’t want to go through the trouble of maintaining all required hardware and software themselves? Amazon decided to find out and launched Amazon Web Services in 2006. It originally offered storage (Amazon S3) and computing (Amazon EC2) services on the platform.

When Wimdu launched, the Samwers reached out to Airbnb to discuss combining forces, as they had done with Groupon and eBay to facilitate a speedy exit. Discussions ensued between Airbnb and Wimdu cofounders and investors—meeting multiple times, touring the Wimdu offices, and checking with other founders like Andrew Mason from Groupon to best understand the potential outcome. In the end, Airbnb chose to fight. Brian Chesky described his thought process: My view was, my biggest punishment, my biggest revenge on you is, I’m gonna make you run this company long term. So you had the baby, now you gotta raise the child. And you’re stuck with it for 18 years. Because I knew he wanted to sell the company. I knew he could move faster than me for a year, but he wasn’t gonna keep doing it. And so that was our strategy. And we built the company long term. And the ultimate way we won is, we had a better community. He couldn’t understand community. And I think we had a better product.82 To do this, the company would mobilize their product teams to rapidly improve their support for international regions. Jonathan Golden, the first product manager at Airbnb, described their efforts: Early on, Airbnb’s listing experience was basic. You filled out forms, uploaded 1 photo—usually not professional—and editing the listing after the fact was hard. The mobile app in the early days was lightweight, where you could only browse but not book. There were a lot of markets in those days with just 1 or 2 listings. Booking only supported US dollars, so it catered towards American travelers only, and for hosts, they could get money out via a bank transfer to an American bank via ACH, or PayPal. We needed to get from this skeleton of a product into something that could work internationally if we wanted to fend off Wimdu. We internationalized the product, translating it into all the major languages. We went from supporting 1 currency to adding 32. We bought all the local domains, like airbnb.co.uk for the UK website and airbnb.es for Spain. It was important to move quickly to close off the opportunity in Europe.83 Alongside the product, the fastest way to fight on Wimdu’s turf was to quickly scale up paid marketing in Europe using Facebook, Google, and other channels to augment the company’s organic channels, built over years. Most important, Airbnb finally pulled the trigger on putting boots on the ground—hiring Martin Reiter, the company’s first head of international, and also partnering with Springstar, a German incubator and peer of Rocket Internet’s, to accelerate their international expansion.

Entrepreneurs launched websites for selling pet food over the Net, or built giant warehouses for delivering groceries by van, before there was any inkling customers wanted to shop this way. And it turns out they didn’t. No one wanted to get their groceries delivered from Webvan’s automated warehouses. The Internet bubble burst, taking with it businesses that had developed solutions to problems that didn’t exist.

AOL Desktop has launched a multi-functional program i.e., AOL AOL Desktop Gold. On our website, we will explain to you how to Download AOL Desktop Gold and its issues along with their troubleshooting steps.

Investment firms are buying up more vacation homes, aiming to cash in on growing demand from tourists and remote workers. Most vacation rental homes are owned by small-time owners who list their properties on websites such as Airbnb Inc., but the number of financial firms investing in the sector is growing. New York-based investment firm Saluda Grade is launching a venture with short-term- rental operator AvantStay Inc. to buy about $500 million of homes, the companies said Tuesday. Saluda Grade said it is also looking to raise debt by selling mortgage bonds backed by its homes to investors, the first vacation-rental mortgage securitization, according to the company. Andes STR, a startup that buys and manages short-term rental homes on behalf of investors, also recently signed a deal with Chilean investment firm WEG Capital to buy roughly $80 million of properties in the U.S., Andes said. These investors are betting they can get higher returns if they rent out homes by the night instead of by the year. Low-interest rates have made it more attractive to borrow and Buy Traditional Rental Homes, inflating property prices and making it harder for new buyers to turn a profit. That has prompted some institutions and wealthy families to look in more obscure corners of the property market where competition is smaller, investment advisers say. Some are turning to investments in vacation homes, where demand has surged in many places during the pandemic as more people choose to work from remote locations and leisure travel heated up last year. “There’s a lot more yield available in the short-term market,” said Saluda Grade’s chief executive, Ryan Craft. It is the latest sign of how the pandemic is changing the way people work and live, and how real-estate investors are angling to find new ways to profit from these shifts. Saluda Grade is targeting homes within driving distance of major population centers, Mr. Craft said. His company will buy the homes and AvantStay will manage them for a fee. But while vacation-rental homes can offer higher returns, they also pose challenges to investors. Mortgages are usually more expensive and harder to get for short-term rentals than for owner-occupied homes, said Giri Devanur, CEO of reAlpha Tech Corp., a startup that wants to pool money from small-time investors to buy short-term-rental homes.

I fully enjoyed “Imagineer Your Future” by Les LaMotte. This is a wonderful manual with an underlying Christian base that teaches how anyone can learn the principles of becoming an “Imagineer” like Les. The book begins by explaining the author’s own spiritual, life, and career journey that produced in him an Imagineer mindset. His grandfathers specific teaching the principles of a simple kite that in 50 years turned into his Xtra Lite Display System with five US patents and several international that opened sales in over 36 countries. The author explains, “To call yourself an Imagineer means you lead a complex life, schooled in enlightenment and problem solving with many hundreds of ideas of the past, present, and future technology, all while living your life in various stages of your own growth, development, and experience.” This creative and colorful book filled with photographs and illustrations has 20 sections ranging from important principles gleaned from childhood to helping the reader take necessary self assessments before launching into higher education without a well thought through plan. These sections are color coded using side tabs and there are vertical chapter titles present that allow the reader to quickly comb through the concepts and chapters that are most relevant to them. Dollar icons are present throughout to indicate where an Excel sheet is available to download free on LaMotte’s website. An Imagineer symbol targets areas of specific learning opportunities. To make this process even easier, the reader is provided with fill in the blank lists and links to online Core Passion assessments so they can discover their actual motivations in light of their gifts and how to apply their five top core passions to complete their own Imagineer journey. I really enjoyed how the author weaves his own experiences throughout each section and the heartfelt mentions of well known individuals that have Imagineered throughout recent and ongoing history. Les provides his own amazing pointers on how to stay on the path to leading a fulfilling life of an Imagineer. If you are looking for a cross between a creative and easy to understand manual on becoming an Imagineer and a heartfelt journey traveling the road to success this is the choice for you.

Book-my-wed is a user-friendly website launched with a humble thought to ease the hassle of booking a function hall in the cities. It is meant to make the rapidly growing consumer services more accessible by using digital technology.

Book-my-wed /Book top weeding venues and Halls. Book my wed is a user-friendly website launched with a humble thought to ease the hassle of booking a function hall in the cities. It is meant to make the rapidly growing consumer services more accessible by using digital technology.

At the heart of every successful web project lies the user. Your applications should prioritize user experience through intuitive navigation, clear messaging, visually appealing design, and seamless performance. This applies whether you're building for large corporations, freelancing for diverse clients, or launching your own web-based business.

The top ten individual use cases by score across all 5Ps were as follows: 1.​Recommend highly targeted content to users in real time (3.96) 2.​Adapt audience targeting based on behavior and look-alike analysis (3.92) 3.​Measure ROI by channel, campaign, and overall (3.91) 4.​Discover insights into top-performing content and campaigns (3.86) 5.​Create data-driven content (3.82) 6.​Predict winning creatives (e.g., digital ads, landing pages, calls to action) before launch without A/B testing (3.81) 7.​Forecast campaign results based on predictive analysis (3.80) 8.​Deliver individualized content experiences across channels (3.80) 9.​Choose keywords and topic clusters for content optimization (3.78) 10.​Optimize website content for search engines (3.77)

view instagram story highlights anonymously Instagram Story Highlights are a feature that enables users to compile and display their past stories in a lasting and well-organized manner. Unlike regular Instagram stories that vanish after 24 hours, story highlights remain on a user's profile indefinitely, making them accessible to their followers and profile visitors. The inclination to view Instagram story highlights discreetly arises from various motivations, such as curiosity or the desire to consume someone's content without revealing your identity or notifying them. However, it's crucial to grasp that Instagram, like most social media platforms, places a significant emphasis on safeguarding user privacy and has implemented policies to uphold it. Here is an extensive approach on how to view Instagram story highlights while adhering to privacy norms and Instagram's policies: 1. Access Instagram: Begin by launching the Instagram application on your mobile device. 1. Search for the User: Utilize the search functionality to locate the Instagram profile of the individual whose story highlights you wish to peruse. You can perform a search using their username or full name. To view Instagram highlights, you can view from the page of the dj downloader website. 2. Visit the Profile: After locating the user's profile, tap on their profile picture or username to access their profile page. 3. Access Highlights: Provided that the user has assembled story highlights, you will observe circular icons featuring their profile picture and titles or categories, positioned above their regular posts. Typically, these icons are located beneath their bio section. 4. Select a Highlight: Tap on the specific highlight that intrigues you. Each highlight encompasses a collection of related stories. 5. Review the Stories: The chosen story highlight will commence playing, enabling you to navigate through the individual stories within that highlight. While the above guidelines empower you to explore story highlights in a manner that respects both privacy and Instagram's policies, it is imperative to address additional facets: 1. Respect for Privacy: Always demonstrate respect for the user's privacy and content. Refrain from attempting to employ third-party tools or methods to view stories anonymously. Instagram expressly prohibits such activities, which could lead to the suspension or restriction of your Instagram account. 2. Ethical Conduct: Employ Instagram in an ethical manner. Uphold principles of honesty and transparency in your interactions with other users on the platform, contributing to a positive online community. 3. Evolving Policies: Be aware that Instagram's guidelines and features may evolve over time. Staying abreast of these modifications and adapting your usage accordingly is vital. 4. User Consent: Keep in mind that the content shared on Instagram is subject to the user's consent. If someone has chosen to make their story highlights public, they have voluntarily shared that content with a broader audience. In summary, while there may be a desire to discreetly view Instagram story highlights, it is pivotal to do so in a manner that upholds the platform's policies and respects the privacy of fellow users. By adhering to the steps delineated above, you can explore highlights in a compliant and considerate manner, contributing to a positive and ethical online environment for all users.

We convinced EarthLink to pay us $125,000 to become “the official Internet Service Provider of the Parks Department.” We used that money to pay to build a new website to help New Yorkers take advantage of everything offered at their parks. We owed EarthLink attention and media coverage in return. So we built a forty-foot-by-forty-foot giant spiderweb of rope in Times Square. We dressed Henry in a sequined silver suit and top hat, put him on a riser obscured by dry ice, and blasted the theme song to 2001: A Space Odyssey out of the giant speaker they use for New Year’s Eve as he ascended the web to launch the new Parks Department website, paid for by EarthLink. The same approach worked for policy initiatives. We staged elaborate funerals for trees murdered by people (cut down illegally by construction crews or poisoned by people who thought their views were obstructed by trees). One time, Henry chained himself to a tree in Union Square Park to try to prevent its demise. This all helped fuel legislation through the city council making arborcide a crime.

So that’s exactly what I did! I found the contact information for those 185 people, and I sent them each a copy of my book in the mail with a letter asking if they’d be interested in helping to promote my book on launch day.

you want to solve all these problems, create better hooks, tell better stories, and make better offers. SECRET #4 WORK YOUR WAY IN, BUY YOUR WAY IN It was just weeks before we were going to “officially” launch ClickFunnels.com to the world.

Simply the Best Digital and Public Relations is a full-service digital agency under the Good Press Publishing umbrella specializing in SEO/Website Design/PPC/Google My Business and all Social Media and digital advertising throughout South Florida. Good Press Publishing was founded in 1999 by Adam Goodkin, when he launched Simply the Best Magazine, an award winning regional Florida lifestyle publication. His first publication was founded in 1996 in Los Angeles, called ?The Renter? magazine was acquired by the Los Angeles Times in 1998. Over the past 2 decades he has grown Simply the Best into one of the largest high-end publications in South Florida with average page counts over 200 pages each issue.?

One of the mistakes you may make is choosing only to promote your blog posts or website rather than your opt-in incentive. If you’re going on a podcast or are guest posting, share a link to a landing page.

I help__________ (parents/small business owners/women/photographers) to___________ (explain the benefit they’ll get through your website). This blog/website is for________ (your target audience).

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Sometimes I think that John the Revelator might have been a crazy old man whose creative writing assignment for the Patmos Learning Annex accidentally made it into the Bible. There’s a lot of strange stuff in the book of Revelation, stuff about dragons and “creatures full of eyes” and whores of Babylon and Middle Earth – style battles — the stuff people like to use to sell books about the end of the world and to launch websites about how Barack Obama is the Antichrist.

Many of the more than one billion Facebook users would be horrified to learn that the NSA has co-opted the website in order to monitor citizens who have not been accused of any crime. According to internal government documents leaked by Snowden and reported by journalists Ryan Gallagher and Glenn Greenwald, “In some cases the NSA has masqueraded as a fake Facebook server, using the social media site as a launching pad to infect a target’s computer and exfiltrate files from a hard drive. In others, it has sent out spam emails laced with malware, which can be tailored to

A lot of business owners spend time solving problems they don’t have. Rob Walling refers to this as premature optimization. Examples include: 1. Getting a flawless credit card payment process setup before they have customers. 2. Optimizing their website before they have traffic. 3. Hiring staff before they have work for them. 4. Investing in the best systems before they have enough work to warrant it. Normally these decisions stem from believing that when you have a problem, you won’t be able to resolve it quickly.

How To Purchase Digital Securities On The BrightCOIN Platform In this post, we go over the steps an investor must complete to invest in an STO on the BrightCOIN platform. Almost all security token offerings in the US are launched under Reg. D, 506c, Reg. S, or Reg. A+. And as everyone knows by now, every contributor must not only pass KYC and AML screens but also must be accredited investors. So what does a contributor see when he clicks the “Invest Now” button on an STO landing page? You’re immediately taken to the issuer’s branded page to create an account. Once your email is verified, you’re presented with a screen that asks if you’re investing as an individual or an entity, such as an IRA or irrevocable trust, for example. You’ll then provide the information to complete the KYC and AML scans. If you registered as an individual, then you must upload the appropriate investor accreditation documents that will be verified. Alternatively, if you registered as an entity, you must upload the appropriate documents for verification as well. You’ll then be informed that your documentation has been submitted for verification. The verification process typically takes 24-48 hours to complete. Next, you’ll be asked to complete a questionnaire detailing the conditions of the offering. You must acknowledge that you’ve read them all individually then read and acknowledge terms of service and privacy policy. On the next page, you’ll be presented with a form to make your contribution. Choose the currency you wish to make your contribution with, in addition to the amount you’ll contribute. Your contribution will automatically calculate the number of tokens you’ll receive for your contribution based on the current exchange rate. Then, you’ll be presented with the issuer’s subscription agreement. Read it carefully, agree with the terms and sign. The only step left is to confirm your token purchase. That’s it! You’ve completed the whole token purchase process and will receive your tokens at the close of the STO. The content (Blogs, FAQs, News) posted on BrightCOIN may contain incorrect information, always get professional advice. Neither BrightCOIN nor any of its directors, officers, employees, representatives, affiliates or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation of, any of the materials posted on this website. BrightCOIN does not provide legal, accounting or tax advice. Any representation or implication to the contrary is expressly disclaimed.

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I found the newly launched Government of Balochistan’s website a user-friendly browsing experience for those people who need a single window to get quick and useful information about the diversity of the Province including its rich History, Culture, Civilization, Ethinic Diversity, Tourism, Coast Belt, Flora and Fauna etc. It also highlights the initiatives.

It gives me immense pleasure to learn that the Government of Balochistan has launched its website wherein all the relevant information about the Province including its History, Culture and Heritage, Tourist attractions, Development activities, Mega Projects, and investment opportunities besides the information about all the Government Departments, have been provided.

Hurley, Chen, and Karim cobbled together a rough beta for a service that would correct these deficiencies, raised less than $ 10 million in venture capital, hired about two dozen people, and launched YouTube, a website that utterly transformed the way video information is shared online. Within sixteen months of the company’s founding, the service was streaming more than 30 million videos a day. Within two years, YouTube was one of the top-ten most visited sites on the Web.

But while Pets.com was undergoing its meteoric rise and equally rapid fall, another dot-com company was launching its own, very different story. On Labor Day weekend in 1995, a computer programmer sat down to write code for his new website. Called Auction Web, the website was designed to be a digital marketplace where people could buy and sell anything over the Internet. The creator wanted to create a “perfect market” that could be used by everyone.