Posts About Summer Quotes

The morning of June 27th was clear and sunny, with the fresh warmth of a full-summer day; the flowers were blossoming profusely and the grass was richly green. The people of the village began to gather in the square, between the post office and the bank, around ten o'clock; in some towns there were so many people that the lottery took two days and had to be started on June 2th. but in this village, where there were only about three hundred people, the whole lottery took less than two hours, so it could begin at ten o'clock in the morning and still be through in time to allow the villagers to get home for noon dinner.

After visiting these two places (Berchtesgaden and the Eagle's lair on Obersalzberg) you can easily see how that within a few years Hitler will emerge from the hatred that surrounds him now as one of the most significant figures who ever lived. He had boundless ambition for his country, which rendered him a menace to the peace of the world, but he had a mystery about him in the way that he lived and in the manner of his death that will live and grow after him. He had in him the stuff of which legends are made.

Aunt Jayne asks if we'd like to stop somewhere for dessert, and since nodding and smiling is easier than shaking our heads and inventing a reason for not wanting dessert, we okay it without thinking. And since the universe has worked in its own mysterious way all vacation, tonight shouldn't be any different, which is why neither of us is particularly surprised to discover that Jayne is craving a smoothie. ... Once Sam returns to his post behind the counter, Frankie stops kicking me and we slurp down our drinks in about two minutes, anxious to get out of here before anyone recognizes us. Uncle Red and Aunt Jayne, on the other hand, act like this is the last smoothie shop they'll ever see, like smoothies are an endangered species to be appreciated and savored and drawn out as long as possible. With each passing minute, Frankie and I sink lower in our chairs, praying to the God of Annoying Coincidences that Jake doesn't show up and blow our cover.

All that summer, as I end up in his flat over and over, drinking his wine, having his bad pervy sex, and then lying on the bed, talking about Auden’s influence on Morrissey, I feel like we’re in a huge, ongoing surreal session of the Post-it Game, in which Rich has stuck a Post-it on my head on which is written either “My girlfriend” or “Not my girlfriend,” and I am having to guess which it is with a series of questions that he can only answer yes or no. This whole situation seems like a massive societal problem. Why have we not yet discovered a way to find out if someone’s in love with you? Why can’t I press a litmus paper to Tony’s sweaty brow, when we’re fucking, and see if it turns pink for love—or blue for casual fuck? Why is there no information on this? Why has science not attended to this matter?

I thought my body was unacceptable, and that I had to hide. That's what the world tells us, right? But, now, maybe, if enough of us stand up and show ourselves, just as we are, if we post about our thriving, busy, messy, beautiful lives, our daughters won't have to swallow the same lies.

The original paraphernalia for the lottery had been lost long ago, and the black box now resting on the stool had been put into use even before Old Man Warner, the oldest man in town, was born. Mr. Summers spoke frequently to the villagers about making a new box, but no one liked to upset even as much tradition as was represented by the black box. There was a story that the present box had been made with some pieces of the box that had preceded it, the one that had been constructed when the first people settled down to make a village here. Every year, after the lottery, Mr. Summers began talking again about a new box, but every year the subject was allowed to fade off without anything's being done. The black box grew shabbier each year: by now it was no longer completely black but splintered badly along one side to show the original wood color, and in some places faded or stained. Mr. Martin and his oldest son, Baxter, held the black box securely on the stool until Mr. Summers had stirred the papers thoroughly with his hand. Because so much of the ritual had been forgotten or discarded, Mr. Summers had been successful in having slips of paper substituted for the chips of wood that had been used for generations. Chips of wood, Mr. Summers had argued, had been all very well when the village was tiny, but now that the population was more than three hundred and likely to keep on growing, it was necessary to use something that would fit more easily into he black box. The night before the lottery, Mr. Summers and Mr. Graves made up the slips of paper and put them in the box, and it was then taken to the safe of Mr. Summers' coal company and locked up until Mr. Summers was ready to take it to the square next morning. The rest of the year, the box was put way, sometimes one place, sometimes another; it had spent one year in Mr. Graves's barn and another year underfoot in the post office. and sometimes it was set on a shelf in the Martin grocery and left there.

And she figures it’s your fault that things have changed.” “That’s just idiotic!” Ximena said. “I know!” I said. “It’s like Savanna being mad at me for having been in a TV commercial once. It makes no sense.” “How do you know all this?” asked Ximena. “Did she tell you?” “No!” I said. “Did you know about the note beforehand?” “No!” I said. Summer rescued me. “So what did Ellie say when she read Maya’s note?” she asked Ximena. “Oh, she was so mad,” answered Ximena. “She and Savanna want to go all out on Maya, post something super-mean about her on Facebook or whatever. Then Miles drew this cartoon. They want to post it on Instagram.” She nodded for Summer to hand me a folded-up piece of loose-leaf paper, which I opened. On it was a crude drawing of a girl (who was obviously Maya) kissing a boy (who was obviously Auggie Pullman).

She’d seen it happen to her friends, fellow PhD students, some who’d published their work. Put a ring on their finger and, through some dark magic, they turned into wives and mothers, and instead of talking about Elizabethan poetry or symbolism in Shakespeare’s sonnets or how the market economy had shaped post–Civil War America, it was all teething and toilet training and which towns had the most desirable school districts.

I’d never set foot on the AT, but I’d heard much about it from the guys at Kennedy Meadows. It was the PCT’s closest kin and yet also its opposite in many ways. About two thousand people set out to thru-hike the AT each summer, and though only a couple hundred of them made it all the way, that was far more than the hundred or so who set out on the PCT each year. Hikers on the AT spent most nights camping in or near group shelters that existed along the trail. On the AT, resupply stops were closer together, and more of them were in real towns, unlike those along the PCT, which often consisted of nothing but a post office and a bar or tiny store. I imagined the Australian honeymooners on the AT now, eating cheeseburgers and guzzling beer in a pub a couple of miles from the trail, sleeping by night under a wooden roof. They’d probably been given trail names by their fellow hikers, another practice that was far more common on the AT than on the PCT, though we had a way of naming people too. Half the time that Greg, Matt, and Albert had talked about Brent they’d referred to him as the Kid, though he was only a few years younger than me. Greg had been occasionally called the Statistician because he knew so many facts and figures about the trail and he worked as an accountant. Matt and Albert were the Eagle Scouts, and Doug and Tom the Preppies. I didn’t think I’d been dubbed anything, but I got the sinking feeling that if I had, I didn’t want to know what it was.

It was the weekend. She was watching a film on TV. It was about four teenage girls, friends who’d been devastated to find that they were all going to have to spend their summer holidays in different parts of the world. So they made a pact that they’d share a pair of jeans, meaning they’d send the jeans by post from one to the next to the next and so on as a sign of their undying friendship. What happened next was that the pair of jeans acted as a magic catalyst to their lives and saw them through lots of learning curves and self-esteem-getting and being in love, parents’ breaking up, someone dying etc. When it got to the part where a child was dying of cancer and the jeans helped one of the girls to cope with this, George, sitting on the floor in the front room, howled out loud like a wolf at its crapness.

When we blame those who brought about the brutal murder of Emmett Till, we have to count President Eisenhower, who did not consider the national honor at stake when white Southerners prevented African Americans from voting; who would not enforce the edicts of the highest court in the land, telling Chief Justice Earl Warren, 'All [opponents of desegregation] are concerned about is to see that their sweet little girls are not required to sit in schools alongside some big, overgrown Negroes.' We must count Attorney General Herbert Brownell Jr., who demurred that the federal government had no jurisdiction in the political assassinations of George Lee and Lamar Smith that summer, thus not only preventing African Americans from voting but also enabling Milam and Bryant to feel confident that they could murder a fourteen-year-old boy with impunity. Brownell, a creature of politics, likewise refused to intervene in the Till case. We must count the politicians who ran for office in Mississippi thumping the podium for segregation and whipping crowds into a frenzy about the terrifying prospects of school desegregation and black voting. This goes double for the Citizens' Councils, which deliberately created an environment in which they knew white terrorism was inevitable. We must count the jurors and the editors who provided cover for Milam, Bryant, and the rest. Above all, we have to count the millions of citizens of all colors and in all regions who knew about the rampant racial injustice in America and did nothing to end it. The black novelist Chester Himes wrote a letter to the New York Post the day he heard the news of Milam's and Bryant's acquittals: 'The real horror comes when your dead brain must face the fact that we as a nation don't want it to stop. If we wanted to, we would.

If you had an Internet connection and lived in North America at the time, you may have seen it. Vasquez is the man behind the “Double Rainbow” video, which at last check had 38 million views. In the clip, Vasquez pans his camera back and forth to show twin rainbows he’d discovered outside his house, first whispering in awe, then escalating in volume and emotion as he’s swept away in the moment. He hoots with delight, monologues about the rainbows’ beauty, sobs, and eventually waxes existential. “What does it mean?” Vasquez crows into the camera toward the end of the clip, voice filled with tears of sheer joy, marveling at rainbows like no man ever has or probably ever will again. It’s hard to watch without cracking up. That same month, the viral blog BuzzFeed boosted a different YouTuber’s visibility. Michelle Phan, a 23-year-old Vietnamese American makeup artist, posted a home video tutorial about how to apply makeup to re-create music star Lady Gaga’s look from the recently popular music video “Bad Romance.” BuzzFeed gushed, its followers shared, and Lady Gaga’s massive fanbase caught wind of the young Asian girl who taught you how to transform into Gaga. Once again, the Internet took the video and ran with it. Phan’s clip eventually clocked in at roughly the same number of views as “Double Rainbow.” These two YouTube sensations shared a spotlight in the same summer. Tens of millions of people watched them, because of a couple of superconnectors. So where are Vasquez and Phan now? Bear Vasquez has posted more than 1,300 videos now, inspired by the runaway success of “Double Rainbow.” But most of them have been completely ignored. After Kimmel and the subsequent media flurry, Vasquez spent the next few years trying to recapture the magic—and inadvertent comedy—of that moment. But his monologues about wild turkeys or clips of himself swimming in lakes just don’t seem to find their way to the chuckling masses like “Double Rainbow” did. He sells “Double Rainbow” T-shirts. And wears them. Today, Michelle Phan is widely considered the cosmetic queen of the Internet, and is the second-most-watched female YouTuber in the world. Her videos have a collective 800 million views. She amassed 5 million YouTube subscribers, and became the official video makeup artist for Lancôme, one of the largest cosmetics brands in the world. Phan has since founded the beauty-sample delivery company Ipsy.com, which has more than 150,000 paying subscribers, and created her own line of Sephora cosmetics. She continues to run her video business—now a full-blown production company—which has brought in millions of dollars from advertising. She’s shot to the top of a hypercompetitive industry at an improbably young age. And she’s still climbing. Bear Vasquez is still cheerful. But he’s not been able to capitalize on his one-time success. Michelle Phan could be the next Estée Lauder. This chapter is about what she did differently.

Ilich's academic syllabus motivated him much less than far-left politics, as he readily recognised: 'I acquired a personal culture by travelling in Russia and other countries. I learned to use Marx's dialectic method. It's an experience which is useful to all revolutionaries'. Fellow students describe him as passionate about Marxism, but as a romantic rather than an ideologue. An envoy of the Venezuelan Communist Party came to the conclusion that this young man had potential. But the offer of a post as its representative in Bucharest which Dr Eduardo Gallegos Mancera, a member of the party's politburo, made to llich when they met in Moscow did not tempt him. As his father had done, Ilich decided to keep the party at arm's length and turned Mancera down. His snubbing of the appointment did not endear him to the Venezuelan Communist Party, and he further blackened his name by supporting a rebel faction. Since 1964 a storm had been brewing back home following the refusal of the young Commander Douglas Bravo, in charge of the party's military affairs and loyal to Che Guevara's doctrine, to toe the official line. Party policy dictated that armed struggle as a means to revolution should be abandoned in favour of a 'broad popular movement for progressive democratic change'. The storm broke in the late 1960s when Bravo left the party. Ilich, still at Lumumba University, wholeheartedly supported him as a true revolutionary, and this led to his expulsion in the early summer of 1969 from the Venezuelan Communist Youth, the first political movement he had joined. Robbed of the backing of a Soviet-endorsed party, Ilich was an easy target for the university authorities, whom he had again angered earlier in 1969 when he joined a demonstration by Arab students. Moscow had no time for Bravo's followers: one Pravda editorial condemned Cuban-backed revolutionary movements in Latin America like Bravo's as 'anti-Marxist' and declared that only orthodox parties held the key to the future.

Jack and Caleb stood in the driveway, the cars’ engines revving, and talked about their new toys. The lights from the porch spilled down to them. Jenna stood, leaning against the post, watching, enjoying seeing their bond and appreciation of the cars. “Boys with toys.” She smiled from the top step. “You guys look happy.” “What’s not to be happy about? These are the coolest cars ever,” Caleb said with the exuberance of a teen with his very own custom hot rod. “You owe me a ride, Jack.” “Honey, I aim to give you the ride of your life as soon as this one goes home to his wife.” Jack gave her a wicked grin and closed the hood of his car. Jenna laughed and smiled. “You have a one-track mind.” When was the last time she felt this light? “Honey, my mind hasn’t been off you since I saw you in the diner.” “I got the hint. I’m going.” Caleb closed the hood of his car, still purring like a really big kitten. He walked over to Jenna as she came down the porch steps to the gravel drive. He wrapped his arms around her, careful of her healing back, and she wrapped hers around him. So easy to do now that she’d opened herself to him, the whole family. He bent and whispered into her ear, “Thank you. Thank you for what you gave to my wife, my children, and me. I’ll never be able to repay you. If you ever need me, I’ll be there for you, no matter what. You can count on me. You’re an angel, an absolute angel.” “Get your hands off my woman. You have one of your own at home.” Jack watched his brother-in-law with Jenna. They’d created a close bond, the same as with his sister. She didn’t shy away from him when he embraced her; instead she held him and drew on his strength. Caleb would be like a big brother to her. He would protect her. Caleb drew Jenna away just enough to look into her eyes. He put his hand to her cheek, his other arm still wrapped around her. “Thank you.” “You’re welcome, Caleb. You’re a good man.” “You make me want to be a better one.” “I just want you and your family to have a happy life.” “We will, thanks in part to you and Jack. You’re part of that family now, too. Don’t ever forget that.” “Thank you.” “Don’t thank me. You’re a wonderful person. The best I’ve ever met.” He kissed her cheek and released her, turning back toward Jack. “I already punched you for kissing my sister. I guess I have to punch you for kissing her now, too,” Jack teased. Caleb didn’t rise to the bait. “You hurt her, and I’ll be the one throwing the punches.” He smiled back at Jack, then walked over and gave him a big bear hug. “Thanks for what you did for me, Summer, and the kids. It means everything to us. I’ll see you tomorrow.” He smacked Jack on the back before getting into his car. Caleb revved the engine, beamed them an excited smile, and took off like a rocket toward home. “You going to hurt me, Jack?” “Not if I can help it. I’ll spend the rest of my life and yours trying to make you happy. How’s that sound?” “Like heaven. Take me for a ride.” -Jenna, Caleb, & Jack

What about ‘The Girl I Left Behind’?” Abigail suggested. “I found the music in the piano bench.” She had heard that when soldiers used to leave the post, heading for battle, the company band would play that song. Oliver shook his head. “I don’t want to leave my girl behind. I want her by my side.” He gave Abigail a look so filled with longing that a lump formed in her stomach. Oh no, Oliver. You don’t mean it. You know I’m not your girl, and I won’t ever be. Oblivious to the thoughts that set Abigail’s insides churning, Charlotte nodded vigorously. “That shouldn’t stop us from singing it,” she insisted. “It’s a pretty song.” And it was. Were it not for her concerns that Oliver wanted something she could not give, Abigail could have spent hours listening to him and her sister, for their voices blended beautifully. At the end of the evening, Abigail accompanied Oliver to the door. Though she hoped he would simply say good night as he had before, the way he cleared his throat and the uneasiness she saw on his face made Abigail fear that her hopes would not be realized. Perhaps if she kept everything casual, he would take the cue. “Thank you for coming,” she said as they walked onto the front porch. “Charlotte always enjoys your duets.” “And you?” They were only two words, but Oliver’s voice cracked with emotion as he pronounced them. Please, Oliver, go home. Don’t say something you’ll regret. Though the plea was on the tip of her tongue, Abigail chose a neutral response. “I enjoy listening to both of you.” Oliver stroked his nose in a gesture Abigail had learned was a sign of nervousness. “That’s not what I meant. I hope you enjoy my company as much as I do yours. I look forward to these visits all day.” His voice had deepened, the tone telling Abigail he was close to making a declaration. If only she could spare him the inevitable pain of rejection. “It’s good to have friends,” she said evenly. Oliver shook his head. “You know I want to be more than your friend. I want to marry you.” “I’m sorry.” And she was. Though Ethan claimed Oliver bounced back from rejection, she hated being the one to deliver it. “You know marriage is not possible. Woodrow . . .” Abigail hesitated as she tried and failed to conjure his image. “Woodrow isn’t here.” Oliver completed the sentence. “I am. I lo—” She would not allow him to continue. While it was true that Oliver’s visits helped lift Charlotte’s spirits and filled the empty space left by Jeffrey’s absence, Abigail could not let him harbor any false hopes. “Good night, Lieutenant Seton.” Perhaps the use of his title would tell him she regarded him as a friend, nothing more. What appeared to be sadness filled Oliver’s eyes as his smile faded. “Is there no hope for me?” Abigail shook her head slowly. “I’m afraid not.” He stood for a moment, his lips flattened, his breathing ragged. At last, he reached out and captured her hand in his. Raising it to his lips, Oliver pressed a kiss to the back. “Good night, Miss Harding,” he said as he released her hand and walked away.

Advance Praise for THE GREAT NEW ORLEANS KIDNAPPING CASE: RACE, LAW, AND JUSTICE IN THE RECONSTRUCTION ERA "Michael Ross' The Great New Orleans Kidnapping Case has all the elements one might expect from a legal thriller set in nineteenth-century New Orleans. Child abduction and voodoo. 'Quadroons.' A national headline-grabbing trial. Plus an intrepid creole detective.... A terrific job of sleuthing and storytelling, right through to the stunning epilogue." --Lawrence N. Powell, author of The Accidental City: Improvising New Orleans "When little Mollie Digby went missing from her New Orleans home in the summer of 1870, her disappearance became a national sensation. In his compelling new book Michael Ross brings Mollie back. Read The Great New Orleans Kidnapping Case for the extraordinary story it tells--and the complex world it reveals." --Kevin Boyle, author of Arc of Justice: A Saga of Race, Civil Rights, and Murder in the Jazz Age "Michael Ross's account of the 1870 New Orleans kidnapping of a white baby by two African-American women is a gripping narrative of one of the most sensational trials of the post-Civil War South. Even as he draws his readers into an engrossing mystery and detective story, Ross skillfully illuminates some of the most fundamental conflicts of race and class in New Orleans and the region." --Dan T. Carter, University of South Carolina "The Great New Orleans Kidnapping Case is a masterwork of narration, with twists, turns, cliff-hangers, and an impeccable level of telling detail about a fascinating cast of characters. The reader comes away from this immersive experience with a deeper and sadder understanding of the possibilities and limits of Reconstruction." --Stephen Berry, author of House of Abraham: Lincoln and The Todds, a Family Divided by War "The Great New Orleans Kidnapping Case is such a great read that it is easy to forget that the book is a work of history, not fiction. Who kidnapped Mollie Digby? The book, however, is compelling because it is great history. As Ross explores the mystery of Digby's disappearance, he reconstructs the lives not just of the Irish immigrant parents of Mollie Digby and the women of color accused of her kidnapping, but also the broad range of New Orleanians who became involved in the case. The kidnapping thus serves as a lens on the possibilities and uncertainties of Reconstruction, which take on new meanings because of Ross's skillful research and masterful storytelling." --Laura F. Edwards, Duke University

The old order types were simple and straightforward and mainly sensible. The new order types that accompanied the explosion of high-frequency trading were nothing like them, either in detail or spirit. When, in the summer of 2012, the Puzzle Masters gathered with Brad and Don and Ronan and Rob and Schwall in a room to think about them, there were maybe one hundred fifty different order types. What purpose did each serve? How might each be used? The New York Stock Exchange had created an order type that ensured that the trader who used it would trade only if the order on the other side of his was smaller than his own order; the purpose seemed to be to prevent a high-frequency trader from buying a small number of shares from an investor who was about to crush the market with a huge sale. Direct Edge created an order type that, for even more complicated reasons, allowed the high-frequency trading firm to withdraw 50 percent of its order the instant someone tried to act on it. All of the exchanges offered something called a Post-Only order. A Post-Only order to buy 100 shares of Procter & Gamble at $80 a share says, “I want to buy a hundred shares of Procter & Gamble at eighty dollars a share, but only if I am on the passive side of the trade, where I can collect a rebate from the exchange.” As if that weren’t squirrely enough, the Post-Only order type now had many even more dubious permutations. The Hide Not Slide order, for instance. With a Hide Not Slide order, a high-frequency trader—for who else could or would use such a thing?—would say, for example, “I want to buy a hundred shares of P&G at a limit of eighty dollars and three cents a share, Post-Only, Hide Not Slide.” One of the joys of the Puzzle Masters was their ability to figure out what on earth that meant. The descriptions of single order types filed with the SEC often went on for twenty pages, and were in themselves puzzles—written in a language barely resembling English and seemingly designed to bewilder anyone who dared to read them. “I considered myself a somewhat expert on market structure,” said Brad. “But I needed a Puzzle Master with me to fully understand what the fuck any of it means.” A Hide Not Slide order—it was just one of maybe fifty such problems the Puzzle Masters solved—worked as follows: The trader said he was willing to buy the shares at a price ($80.03) above the current offering price ($80.02), but only if he was on the passive side of the trade, where he would be paid a rebate. He did this not because he wanted to buy the shares. He did this in case an actual buyer of stock—a real investor, channeling capital to productive enterprise—came along and bought all the shares offered at $80.02. The high-frequency trader’s Hide Not Slide order then established him as first in line to purchase P&G shares if a subsequent investor came into the market to sell those shares. This was the case even if the investor who had bought the shares at $80.02 expressed further demand for them at the higher price. A Hide Not Slide order was a way for a high-frequency trader to cut in line, ahead of the people who’d created the line in the first place, and take the kickbacks paid to whoever happened to be at the front of the line.

In the sciences, the saga of Einstein’s physics doctorate is revealing about institutional training and creativity. In the summer of 1900, Einstein graduated from the Swiss Polytechnic, but was not offered an assistant’s post in the physics department,

Founded in 1917 by Peter Brandal, it was named Ny-Ålesund or New Ålesund. The Svalbard Treaty of 1920 recognized Norwegian sovereignty and established Svalbard as a free economic zone and a demilitarized zone. It is only 769 miles from the North Pole on the island of Spitsbergen. Ny-Ålesund located at is on the largest and only permanently populated island of the Svalbard archipelago and holds the distinction of being the northernmost permanent settlement in the world. Owned by the Norwegian Ministry of Trade and Industry and is not incorporated, however it does have a port which accommodates cruise ships, an airport, a post office, the Svalbard church and the Norwegian Seamen's church. Ny-Ålesund has an all-year permanent population of 30 to 35 which expands to about 120 people in the summer. For accommodations there is the Nordpolhotell, opened on 3 September 1939, and considered the oldest and perhaps the most expensive place to stay in Ny Ålesund. In the 17th and 18th centuries the island was first used as a whaling base in the 17th and 18th centuries. Coal mining was started at the end of the 19th century. Now there are fifteen permanent research stations run by agencies from ten countries. Perhaps the best known is the Global Seed Vault. Deep inside a mountain, it was built to stand the test of time and is considered a fail-safe seed storage facility strong enough to face most natural or man-made disasters. It is also the center for international arctic scientific research.

After she popped a Xanax and posted an inspirational quote on her IG feed, of course. It would confirm the breakup, but also allow her to control the narrative. Something about growth and loving herself, maybe?

Campaigns A “humble campaign” is very similar to Sean and Alan’s approach: launch a small campaign as your first project to learn the ropes, then launch a more ambitious project later. Humble campaigns aren’t meant to raise $100,000+ from thousands of backers, though. They have humble ambitions. Not only is this good for running the campaign itself, but it also gives you the opportunity to learn how to create and ship something without the pressure of thousands of backers. The other benefit of a humble campaign is that it’s not as all consuming as a big, complex project. You might actually get to sleep and eat on a regular schedule during a humble campaign. A prime example of a humble campaign is Michael Iachini’s light card game, Otters. In a postmortem blog post6 following his successful campaign ($5,321 raised from 246 backers), Michael outlined the five core elements of a humble campaign: • Low funding goal Keep the product simple and find a way to produce it in small print runs. • Paid graphic design Just because a campaign is humble doesn’t mean it shouldn’t look polished and professional. • Creative Commons art The cards in Otters feature photos of actual otters downloaded from Google Images using a filter for images that are available for reuse (even for commercial purposes, pending credit to the photographers). • Efficient marketing Instead of spending every waking hour on social media, Michael targeted specific reviewers and offered them prototype copies of Otters before the campaign. All he had to do during the campaign was share the reviews when they went live. • Limited expandability Michael offered exactly two stretch goals (compared with dozens for many other projects) and one add-on. In doing so, he intentionally limited the growth potential for the project. You might read this and wonder why you would want to run a humble campaign for $12K or $5K when you create something that could raise $100K. Aside from the standard cautionary tales about letting a project spiral out of control, maintaining a manageable project is like having a summer internship before jumping into a career at an unknown organization. It gives you the chance to poke around, experience the pros and cons firsthand, and make a few mistakes without jeopardizing your entire future.

The trick of the Internet, I had learned, was not being unapologetically yourself or completely unfiltered; it was mastering the trick of appearing that way. It was spiking your posts with just the right amount of real… which meant, of course, that you were never being real at all. The more followers I got, the more I thought about that contradiction; the more my followers praised me for being fearless and authentic, the less fearless and authentic I believed myself to be in real life.

In the summer of 2016, according to the Washington Post, the FBI convinced a special Foreign Intelligence Surveillance Court that there was probable cause to believe that Trump advisor Carter Page was acting as a Russian agent, and they received a warrant to monitor his communications. The FBI also began investigating a dossier prepared by a well-respected former British spy that contained explosive and salacious allegations about compromising information the Russians had on Trump. The Intelligence Community took the dossier seriously enough that it briefed both President Obama and President Elect Trump on its contents before the inauguration. By the spring of 2017, a federal grand jury was issuing subpoenas to business associates of Michael Flynn, who resigned as Trump’s national security advisor after lying about his Russian contacts. We’ve also learned a lot about how various parts of the U.S. government reacted differently to the intelligence coming in over the course of 2016 about ties between the Trump campaign and Russia. The CIA seems to have been most alarmed and was also convinced that the Russian goal was to help Trump and hurt me. As early as August 2016, CIA Director John Brennan called his counterpart in Moscow and warned him to stop interfering in the election. Brennan also individually briefed the “gang of eight” congressional leaders and shared his concerns.

If Tivo marks the beginning of the shift from the Brand Age to the Product Age, the summer of 2020 saw the Brand Age’s end. The killing of George Floyd and subsequent protests briefly displaced the pandemic in the front and center of our national consciousness, making obvious the passing of the Brand Age into history. Seemingly every brand company did what they always do when America’s sins are pulled out from the back of the closet where we try to keep them hidden: they called up their agencies and posted inspiring words, arresting images, and black rectangles. Message: We care. Only this time, it didn’t resonate. Their brand magic fizzled. First on social media, then tumbling from there onto newspapers and evening news, activists and customers started using the tools of the new age to compare these companies’ carefully crafted brand messages with the reality of their operations. “This you?” became the Twitter meme that exposed the brand wizards. Companies who posted about their “support” for black empowerment were called out when their own websites revealed the music did not match the words. The NFL claimed it celebrates protest, and the internet tweeted back, “This you?” under a picture of Colin Kaepernick kneeling. L’Oréal posted that “speaking out is worth it” and got clapped back with stories about dropping a model just three years earlier for speaking out against racism. The performative wokeness across brands felt forced and hollow. Systemic racism is a serious issue, and a 30-second spot during The Masked Singer doesn’t prove you are serious about systemic racism. That’s always been true, about ads on any issue, but social media and the ease of access to data on the internet has made it much harder for companies to pretend.

During the summer of 2016, Cohen recalled that candidate Trump publicly claimed that he had nothing to do with Russia and then shortly afterwards privately checked with Cohen about the status of the Trump Tower Moscow project, which Cohen found “interesting.