Packaging And Labeling Quotes

We are a package deal, however. Our trait of sensitivity means we will also be cautious, inward, needing extra time alone. Because people without the trait (the majority) do not understand that, they see us as timid, shy, weak, or that greatest sin of all, unsociable. Fearing these labels, we try to be like others. But that leads to our becoming overaroused and distressed. Then that gets us labeled neurotic or crazy, first by others and then by ourselves.

If you walked into your local convenience store and bought a package of cigars, you would notice that it carries a label warning of the potential dangers of cigar smoke. Yet research suggests that cigar smoking poses a hazard only to moderate to heavy cigar smokers, who comprise less than 1 percent of the adult population. More than 97 percent of American adults, however, eat animal foods, and despite much research demonstrating the connection between the consumption of animal products and disease, we are not warned of these dangers.

…Read…packaged food labels like they’re the hottest thing from Oprah’s book club.

You get used to it, you act friendly, and you become a shell of your former self. At some point, you would package this situation, labeling it as “every day”, and send it to the depths of your memories. There was no doubt you would try to justify it as something like a memory as well. “Time was the medicine to everything.” But that was wrong. Time was nothing but a slow inducing poison. It gradually eroded things of the past, with the only purpose of ending things and forcing you into resignation.

Success. I turned back to my sandwich, only to find that it wasn’t there anymore. Maybe because it had been hijacked. “Give me that!” I told the vamp, who was holding it firmly against his chest, a determined look on his face. “What ees zat?” he demanded, eyeing my prize. “Cheese.” I held it up. “Zat ees not cheese.” “How do you know?” “Eet is orange.” “A lot of cheese is orange.” “Non! No cheese ees that color. Cheese comes from zee milk. Zee milk, eet ees white. When ’ave you seen milk that looks like zat?” I held up the square of little slices and pointed at the bold-faced label. “Processed American Cheese.” He snatched the package, without letting go of his hostage. And eyed it warily. “Eet says ‘cheese food.’” He looked up, obviously perplexed. “What ees thees? Zee cheese, it does not eat.

I’M SORRY I am developing a new board game. It’s called “I’m Sorry.” It’s also a form of “Self-Help Psychological Therapy!” You take turns moving around the board like Monopoly. But if you land on a Yellow or Green “I’m Sorry Space”… you have to make a Phone call. Both green and yellow cards are labeled- the same with things like: Your Ex, Parental figure, friend, co-worker, boss, children, etc. You get the point… If you land on the yellow space, the game stops, everyone gets quiet and you have to call that person up – on speakerphone. You apologize for something you’ve done in your past. Come on you know you are not perfect and you probably screwed up, hurt or disappointed everyone in your past at one time or another. So you call and you apologize. You explain what you did to them wrong if they forgive you, you move forward 10 places and everyone cheers! No forgiveness back- you move back to the beginning. If you land on the green space- it’s similar. But you call the person up and you try to explain to them how, in someway, they hurt you in the past. If they apologize… cheers and you move forward 10 spaces. No apology… move backward ten spaces. They curse at you- game over. In the original packaging of the yellow and green cards, are mixed in a set of “I’m Sorry Cards.” If you are lucky enough to get to pick up an “I’m Sorry Card,” it’s like a Get Out of Jail Free Card, and you don’t have to make the call. The only catch is that the cards come hermetically sealed. After opening up the package, and the cards are exposed to air, all of the “I’m Sorry Cards,” magically turn into “Deal With it Cards!” And so, you really never get a free ride. In reality, every time you pick up a yellow or green card, you have to- Deal with It! Of course you can always order a new factory set of sealed of “I’m Sorry Cards.” But they only last about 30 minutes and are very expensive, so you’ll have to play fast. Cute Game? Hey, don’t steal my idea!!!

If there’s anything I’ve learned from polyamory, it’s that the quickest way to destroy a relationship is to try to make it into something it’s not, to force it into a box that it doesn’t really fit in, and to slap labels on something and assume that those labels give the relationship value. No, no, and no. What you end up with is damaged goods in a mislabeled package that end up absolutely where you didn’t want to send the damn thing in the first place.

Our unexpressed ideas, opinions, and contributions don’t just go away. They are likely to fester and eat away at our worthiness. I think we should be born with a warning label similar to the ones that come on cigarette packages: Caution: If you trade in your authenticity for safety, you may experience the following: anxiety, depression, eating disorders, addiction, rage, blame, resentment, and inexplicable grief.

I think we should be born with a warning label similar to the ones that come on cigarette packages: Caution: If you trade in your authenticity for safety, you may experience the following: anxiety, depression, eating disorders, addiction, rage, blame, resentment, and inexplicable grief.

He lives in a world where where people want their share of pain measured, labelled, packaged,with its ingredients identified in plain language. They want it to come with an expiry date and a guarantee that there is this and no more

THE ORGANIC FOODS MYTH A few decades ago, a woman tried to sue a butter company that had printed the word 'LITE' on its product's packaging. She claimed to have gained so much weight from eating the butter, even though it was labeled as being 'LITE'. In court, the lawyer representing the butter company simply held up the container of butter and said to the judge, "My client did not lie. The container is indeed 'light in weight'. The woman lost the case. In a marketing class in college, we were assigned this case study to show us that 'puffery' is legal. This means that you can deceptively use words with double meanings to sell a product, even though they could mislead customers into thinking your words mean something different. I am using this example to touch upon the myth of organic foods. If I was a lawyer representing a company that had labeled its oranges as being organic, and a man was suing my client because he found out that the oranges were being sprayed with toxins, my defense opening statement would be very simple: "If it's not plastic or metallic, it's organic." Most products labeled as being organic are not really organic. This is the truth. You pay premium prices for products you think are grown without chemicals, but most products are. If an apple is labeled as being organic, it could mean two things. Either the apple tree itself is free from chemicals, or just the soil. One or the other, but rarely both. The truth is, the word 'organic' can mean many things, and taking a farmer to court would be difficult if you found out his fruits were indeed sprayed with pesticides. After all, all organisms on earth are scientifically labeled as being organic, unless they are made of plastic or metal. The word 'organic' comes from the word 'organism', meaning something that is, or once was, living and breathing air, water and sunlight. So, the next time you stroll through your local supermarket and see brown pears that are labeled as being organic, know that they could have been third-rate fare sourced from the last day of a weekend market, and have been re-labeled to be sold to a gullible crowd for a premium price. I have a friend who thinks that organic foods have to look beat up and deformed because the use of chemicals is what makes them look perfect and flawless. This is not true. Chemical-free foods can look perfect if grown in your backyard. If you go to jungles or forests untouched by man, you will see fruit and vegetables that look like they sprouted from trees from Heaven. So be cautious the next time you buy anything labeled as 'organic'. Unless you personally know the farmer or the company selling the products, don't trust what you read. You, me, and everything on land and sea are organic. Suzy Kassem, Truth Is Crying

During Prohibition, enterprising California grape growers kept themselves in business by selling “fruit bricks”—blocks of dried, compressed grapes that were packaged with wine-making yeast. A label warned purchasers not to dissolve the fruit brick in warm water and add the yeast packet, as this would result in fermentation and the creation of alcohol, which was illegal.

We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after that All this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven.

In a medium mixing bowl, combine all the ingredients except the meatballs and pour into a labeled 1-gallon freezer bag. Tape this bag to the meatball package and freeze.   To serve, thaw the ingredients of both bags. Pour the soup ingredients into a large saucepan. Bring to boil, reduce the heat, and simmer 30 minutes. Add the meatballs and simmer for 10 to 15 minutes, stirring occasionally.

It all comes back to curiosity. We live in a society that objectifies us as sexual objects and status symbols. We learn to flatten ourselves and others into little words: good and bad, ugly and pretty, right and wrong, lovable and unlovable. Then, we try to discover who we are through these labels. It doesn’t work. Because a human being is more than a signpost onto which we can plaster our judgments. A person is more than a sack of flesh to lose, keep, or throw away. A human being cannot be packaged into a stale idea. A person must be experienced to be known, and this knowledge ends the moment you stop looking. Each one of us is a mystery. And the more aware you become, the more mysterious it gets. The reward for seeking truth is not the truth itself. The gift is wonder. The gift is love.

Love Poem We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after thatAll this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven.

First it was the packaged hands that Spanel placed off to the side where they were hidden among the milanesas à la provençale, the cuts of tri-tip and the kidneys. The label read “Special Meat”, but on another part of the package, Spanel clarified that it was “Upper Extremity”, strategically avoiding the word hand. Then she added packaged feet, which were displayed on a bed of lettuce with the label “Lower Extremity”, and later on, a platter with tongues, penises, noses, testicles and a sign that said “Spanel’s Delicacies”.

Do not use Tupperware to store cereal and other packaged goods. When used in a way that creates unnecessary extra steps, Tupperware becomes your enemy. For example, transferring your Cheerios to Tupperware containers when it already comes in a perfectly good box is a waste of time and energy. Do you really have all this extra attention to spend on repackaging all of your groceries? And are you planning to label each Tupperware with the appropriate expiration date every time you make this transfer? For heaven’s sake, I’m exhausted just thinking about it!

By the time we got to the store on our pre-Independence Day shopping trip, I had counted no less than twenty-four deer actively engaged in demolishing people’s gardens. Twenty-four deer aligned along a walk of one mile! I pointed out to Gabriel that this was a rather ridiculous situation on our way to lay down hard-earned dollars for deer meat. However, we hadn’t even gotten to the punchline yet. When we went inside the store and found the venison, the back of the package was labeled PRODUCT OF NEW ZEALAND. Apparently modern Americans find it more palatable for their meat to have a seven-thousand-mile carbon footprint than to come from their own backyards.

What would shopping this way mean in the supermarket? Well, imagine your great grandmother at your side as you roll down the aisles. You’re standing together in front of the dairy case. She picks up a package of Go-Gurt Portable Yogurt tubes—and has no idea what this could possibly be. Is it a food or a toothpaste? And how, exactly, do you introduce it into your body? You could tell her it’s just yogurt in a squirtable form, yet if she read the ingredients label she would have every reason to doubt that that was in fact the case. Sure, there’s some yogurt in there, but there are also a dozen other things that aren’t remotely yogurtlike, ingredients she would probably fail to recognize as foods of any kind, including high-fructose corn syrup, modified corn starch, kosher gelatin, carrageenan, tricalcium phosphate, natural and artificial flavors, vitamins, and so forth.

Finally I found something on the list, something vital: instant coffee. I held the red plastic container, one of the last three on the shelf, held it like the marvel that it was: the seeds inside the purple fruits of coffee plants had been harvested on Andean slopes and roasted and ground and soaked and then dehydrated at a factory in Medellin and vacuum-sealed and flown to JFK and then driven upstate in bulk to Pearl River for repackaging and then transported by truck to the store where I now stood reading the label. It was as if the social relations that produced the object in my hand began to glow within it as they were threatened, stirred inside their packaging, lending it a certain aura--the majesty and murderous stupidity of that organization of time and space and fuel and labor becoming visible in the commodity itself now that planes were grounded and the highways were starting to close.

The continental philosopher comes to a philosophical conversation looking to have a communal experience where both sides learn from each other. Their perspective is often that we may be on different paragraphs but we are all on the same page. They’ll often speak in stories as an attempt to create a world where everyone listening works together to create agreed upon language/inside jokes/slang. By contrast, the analytic philosopher often comes to a philosophical conversation looking to win an argument. They often have a set of patterns, labels and pre-packaged arguments. To them, clever double speak and long drawn out narratives are not profound. They’ll often label it halfway through as just a bunch of made up gibberish that leaves things even more confusing than before. It is as if the analytic philosopher says to the continental philosopher ‘you are speaking gibberish’ and the continental philosopher responds with ‘exactly.

Eat either three regular-size meals a day or four or five smaller meals. Do not skip meals or go more than six waking hours without eating. 2. Eat liberally of combinations of fat and protein in the form of poultry, fish, shellfish, eggs and red meat, as well as of pure, natural fat in the form of butter, mayonnaise, olive oil, safflower, sunflower and other vegetable oils (preferably expeller-pressed or cold-pressed). 3. Eat no more than 20 grams a day of carbohydrate, most of which must come in the form of salad greens and other vegetables. You can eat approximately three cups-loosely packed-of salad, or two cups of salad plus one cup of other vegetables (see the list of acceptable vegetables on page 110). 4. Eat absolutely no fruit, bread, pasta, grains, starchy vegetables or dairy products other than cheese, cream or butter. Do not eat nuts or seeds in the first two weeks. Foods that combine protein and carbohydrates, such as chickpeas, kidney beans and other legumes, are not permitted at this time. 5. Eat nothing that is not on the acceptable foods list. And that means absolutely nothing! Your "just this one taste won't hurt" rationalization is the kiss of failure during this phase of Atkins. 6. Adjust the quantity you eat to suit your appetite, especially as it decreases. When hungry, eat the amount that makes you feel satisfied but not stuffed. When not hungry, eat a small controlled carbohydrate snack to accompany your nutritional supplements. 7. Don't assume any food is low in carbohydrate-instead read labels! Check the carb count (it's on every package) or use the carbohydrate gram counter in this book. 8. Eat out as often as you wish but be on guard for hidden carbs in gravies, sauces and dressings. Gravy is often made with flour or cornstarch, and sugar is sometimes an ingredient in salad dressing. 9. Avoid foods or drinks sweetened with aspartame. Instead, use sucralose or saccharin. Be sure to count each packet of any of these as 1 gram of carbs. 10. Avoid coffee, tea and soft drinks that contain caffeine. Excessive caffeine has been shown to cause low blood sugar, which can make you crave sugar. 11. Drink at least eight 8-ounce glasses of water each day to hydrate your body, avoid constipation and flush out the by-products of burning fat. 12. If you are constipated, mix a tablespoon or more of psyllium husks in a cup or more of water and drink daily. Or mix ground flaxseed into a shake or sprinkle wheat bran on a salad or vegetables.

Fate has a funny way of presenting love, sometimes delivering it in the most unexpected and seemingly contradictory of packages. When we spend years searching for our soulmate, hoping and praying for that perfect match, fate often surprises us by placing our destined love right in front of us, disguised as an adversary. The love of our life may not always arrive in the form we envision, wrapped in a neat, predictable package. Sometimes, our soulmate is the very person we're running from, the one we've labeled as our enemy. It's in these unexpected encounters that fate reveals its true humor, reminding us that love can blossom in the most unlikely of circumstances. If we allow ourselves to listen to the whispers of our heart, if we pay attention to the subtle signs that fate sends our way, we might just discover that the love we've been searching for has been there all along, hiding in plain sight. Social media and the abundance of love advice can often misguide us, creating unrealistic expectations and narrowing our perspectives. But true love doesn't conform to a formula; it's a unique and individual journey that unfolds in its own time and in its own way. Don't let the noise of the world drown out the voice of your heart. Embrace the unexpected, for it is often in the most surprising encounters that we discover the love of our lives.

In today’s society the very humanity of a person is determined based on their nationality, race, religion, political affiliation, gender, sexuality and so on - as if, humanity is so puny that it could be packaged and labeled with the stale identities of society!

It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.

In 2016, Chile implemented a set of policies that put marketing restrictions and mandatory black octagonal labels on foods and drinks high in energy, sugar, sodium and saturated fat. These foods were also banned in schools and heavily taxed.46 These policies banned treats from Kinder Surprise eggs and removed cartoon animals, including Tony the Tiger and Cheetos’ Chester Cheetah, from packaging. PepsiCo, the maker of Cheetos, and Kellogg’s, producer of Frosted Flakes (known in the UK as Frosties), have gone to court, arguing that the regulations infringe on their intellectual property, but at the time of writing Tony and Chester are not on the packs.‡

To read its label: a negative feeling that you don’t need. Put that package back on the shelf and breathe.

Caution, folks! This package comes with a "handle with care" label, but let me tell you, I'm not just fragile glass; I'm a delicate balance of wit, charm, and cleverness. Treat me like a precious gem, and you'll unlock a treasure trove of laughter and amusement. But beware, mishandle me, and you might unleash a whirlwind of snarky comebacks! So, be gentle, be kind, and prepare for an adventure with this quirky, witty wonder!

I tried breathing like a yogi, but who was I kidding. I tried to examine my anxiety as if it were an item at the grocery cart. To read its label: a negative feeling that you don’t need. Put that package back on the shelf and breathe.

Americans spend less on food because food in the US is cheaper, but it is alsoof poorer quality. The origin of this is the 1970s, when food costs were rising at the same time breakthrough technologies in the food industry were happening. President Nixon’s Secretary of Agriculture, Earl Butz,hijacked the country’s agricultural subsidy program (government money given to farmers during the Great Depression) and funneled it into the industrial production of corn and soy, which in turn promoted the rise of big agribusinesses and put smaller farmers out of business. The amount of corn produced has tripled, from 4 billion bushels in the1970s to 12 billion bushelstoday. When this much cheap corn is floating around, something has to be done with it—i.e., put it into every possible food product we can find, which is why corn syrup is in an innumerable amount of products.

Trilogy Laboratories produces premium skincare products for clients around the world, from anti-aging creams and post-treatment products to mineral makeup. We offer our branded products, custom manufacturing as well as a comprehensive private labeling program, including assistance in labeling design and packaging. Our products are manufactured in small batches using quality ingredients, ensuring fresh and potent products.

she could sell in the café provisions she baked in her own time with a shelf life longer than pastries. When she thought of it there had been a rush of certainty she could do it, and a prickling of pride in having conceived a way to make money on her own. It would double at least what she was making now. Without Nicholas it might never had occurred to her. The other day he had stuck a label, which he had found in the junk drawer, on a plastic-wrapped loaf of banana bread. He wrote on the label with a marker, "From the Summer Kitchen Bakery." She had found the gesture adorable at the time and hugged him, but something about it had evidently started percolating in the recesses of her mind, and now she was lapping at the brew like someone tasting it for the first time and wondering how she had never before tasted such ambition. She was thinking of cellophane-packaged chocolate brownies and caramel blondies and orange-and-almond biscotti and pear and oat slices and butter shortbread and Belgian chocolate truffles, marmalades, chutney, relishes, and jellies beautified in jars with black-and-white gingham hats and black-and-white ribbon tied above skirted brims. She could even sell a muesli mix she had developed, full of organic cranberries and nuts and the zest of unwaxed lemons. And she wouldn't change Nicholas's label at all. A child's handwriting impressed that the goods were homemade. She would have his design printed professionally, in black and white, too, old world, like the summer kitchen itself.

On the other end of the spectrum are high-glycemic carbs, possessing a high dose of sugar, likely refined sugar at that, and little to no fiber. These foods, sometimes labeled “bad” carbs, trigger spikes in blood sugar levels, making it hard for your body’s insulin to metabolize so much quick sugar at once. Over time, this exhausts your pancreas, causing insulin resistance. Insulin resistance inflames your body and its systems, posing a risk factor for metabolic disorders, diabetes, and heart disease. It can also harm estrogen production, the last thing anyone needs. Great examples of high-glycemic carbs aren’t just the obvious ones like packaged treats, sugary cookies, commercial pastries, and candies.

News of the verdicts brought a marked change in Rogers. He became almost obsessive in his desire to discuss the fire on the Morro Castle. Increasingly, he dwelt on how the blaze had been set. Doyle began to keep a record of his assistant’s statements. Finally, he noted: “George knows that I know he set fire to the Morro Castle.” Doyle decided to wait. He knew that what Rogers had told him was not strong enough to obtain a conviction. If questioned, Rogers could always escape by pleading idle boasting, something his police colleagues knew he was capable of. Vincent Doyle told no one of his suspicions. But he continued to question Rogers on every aspect of the Morro Castle disaster, and began to form a picture of Rogers which was remarkably in tune with later psychiatric reports. The strange cat-and-mouse questioning went on until early March 1938. Then, on March 3, a quiet Thursday afternoon, Doyle and Rogers sat down for yet another discussion on the peculiar fate of the Morro Castle. At the end of it Doyle knew “exactly how Rogers set the fire. He told me how to construct an incendiary fountain pen; how it had been placed in the writing-room locker’.” Doyle wondered how best to present his sensational evidence to his superiors. He was still worrying over it next afternoon when he met Rogers outside the police radio department. Rogers seemed pensive and withdrawn. “There’s a package for you,” said Rogers. Doyle nodded and went into the department. Rogers remained just outside the doorway. On the workbench was a package. Doyle unwrapped it and found a heater for a fish tank. There was nothing unusual in that; from time to time Doyle used the department’s facilities to repair electrical equipment for his colleagues. Attached to the fish tank was a typed label: This is a fish-tank heater. Please install the switch in the line cord and see if the unit will work. It should get slightly warm.

Key Elements of Five Year Plan ’77 What follows did not happen overnight. Among the guidelines set in February 1977 (remember, Fair Trade on alcohol was not finally ended until 1978): Emphasize edibles vs. non-edibles. I figured that the supermarkets would raise their prices on foods to make up for the newly reduced margins on milk and alcohol. This would give us all the more room to underprice them. During the next five years we got rid of film, hosiery, light bulbs and hardware, greeting cards, batteries, magazines, all health and beauty aids except those with a “health food” twist. We began to cut back sharply on soaps and cleaners and paper goods. The only non-edibles we emphasized were “tabletop” items like wineglasses, cork pullers, and candles. It was quite clear that we should put more emphasis on food and less on alcohol and milk. Within edibles, drop all ordinary branded products like Best Foods, Folgers, or Weber’s bread. I felt that a dichotomy was developing between “groceries” and “food.” By “groceries,” I mean the highly advertised, highly packaged, “value added” products being emphasized by supermarkets, the kinds that brought slotting allowances and co-op advertising allowances. By embracing these “plastic” products, I felt the supermarkets were abandoning “food” and the product knowledge required to buy and sell it. But this position wasn’t entirely altruistic. The plan of February 20, 1977, declared, “Most independent supermarkets have been driven out of business, because they stupidly tried to compete with the big chains in plastic goods, in which the big chains excel.” Focus on discontinuity of supplies. Be willing to discontinue any product if we are unable to offer the right deal to the customer. Instead of national brands, focus on either Trader Joe’s label products or “no label” products like nuts and dried fruits. This was intended to enable the Trader Joe’s label to pick up momentum in the stores. And it worked.

The humble egg, in particular, was singled out in a 1968 proclamation by the American Heart Association, accused of causing heart disease because of its high cholesterol content. It has remained in nutritional purgatory for decades, even after reams of research papers showing that dietary cholesterol (and particularly egg consumption) may not have much to do with heart disease at all. Eating lots of saturated fat can increase levels of atherosclerosis-causing lipoproteins in blood, but most of the actual cholesterol that we consume in our food ends up being excreted out our backsides. The vast majority of the cholesterol in our circulation is actually produced by our own cells. Nevertheless, US dietary guidelines warned Americans away from consuming foods high in cholesterol for decades, and nutrition labels still inform American consumers about how much cholesterol is contained in each serving of packaged foods.

You have hardly started living, and yet all is said, all is done. You are only twenty-five, but your path is already mapped out for you. The roles are prepared, and the labels: from the potty of your infancy to the bath-chair of your old age, all the seats are ready and waiting their turn. Your adventures have been so thoroughly described that the most violent revolt would not make anyone turn a hair. Step into the street and knock people's hats off, smear your head with filth, go bare-foot, publish manifestos, shoot at some passing usurper or other, but it won't make any difference: in the dormitory of the asylum your bed is already made up, your place is already laid at the table of the poètes maudits; Rimbaud's drunken boat, what a paltry wonder: Abyssinia is a fairground attraction, a package trip. Everything is arranged, everything is prepared in the minutest detail: the surges of emotion, the frosty irony, the heartbreak, the fullness, the exoticism, the great adventure, the despair. You won't sell your soul to the devil, you won't go clad in sandals to throw yourself into the crater of Mount Etna, you won't destroy the seventh wonder of the world. Everything is ready for your death: the bullet that will end your days was cast long ago, the weeping women who will follow your casket have already been appointed. Why climb to the peak of the highest hills when you would only have to come back down again, and, when you are down, how would you avoid spending the rest of your life telling the story of how you got up there? Why should you keep up the pretence of living? Why should you carry on? Don't you already know everything that will happen to you? Haven't you already been all that you were meant to be: the worthy son of your mother and father, the brave little boy scout, the good pupil who could have done better, the childhood friend, the distant cousin, the handsome soldier, the impoverished young man? Just a little more effort, not even a little more effort, just a few more years, and you will be the middle manager, the esteemed colleague. Good husband, good father, good citizen. War veteran. One by one, you will climb, like a frog, the rungs on the ladder of success. You'll be able to choose, from an extensive and varied range, the personality that best befits your aspirations, it will be carefully tailored to measure: will you be decorated? cultured? an epicure? a physician of body and soul? an animal lover? will you devote your spare time to massacring, on an out-oftune piano, innocent sonatas that never did you any harm? Or will you smoke a pipe in your rocking chair, telling yourself that, all in all, life's been good to you?

Refining foods removes so much nutrition that our government requires that a few synthetic vitamins and minerals be added back. Such foods are labeled as enriched or fortified. Whenever you see those words on a package, it means important nutrients are missing. Refining foods lowers the amount of hundreds of known nutrients, yet usually only five to ten are added back by fortification.

In addition to price and terms of payment, the retailer faces a number of non-price costs. All the actions from loading delivery trucks, unpacking cases, mixing the right assortment of SKUs, labelling prices and arranging displays add up to a significant part of the cost. Tesco now have 70% of their stock delivered in shelf-ready packaging that requires minimum effort from their staff. Choices made by the supplier will affect these costs. Separating

Obama nonetheless continued to seek bipartisan support. His experience with what Hillary Clinton labeled the “vast right-wing conspiracy” was limited. He had vaulted in only five years from the Illinois State Senate to the White House. He turned out to be unrealistically confident that he could transcend partisan rancor as he had while editing the Harvard Law Review. So when he received an invitation from Boehner and the others in the House Republican caucus to come up to Capitol Hill to consult with them about the stimulus package, Obama accepted, with much fanfare.

Most of the company's employees were content to do what they were told and incurious as to how it was, exactly, that they had worked the miracles that somehow arrived all packaged and labeled and addressed on the loading docks. I am reminded now of dead American soldiers, teenagers mostly, all packaged and labeled and addressed on loading docks in Vietnam. How many people knew or cared how these curious artifacts were actually manufactured? A few.

All those Disney films have you believe that one day you’ll meet your Prince Charming. What they don’t tell you is he comes in a psychotic package without warning labels. He

you buy packaged grain products, anything labeled on the front with words like “multigrain,” “stone-ground,” “100% wheat,” “cracked wheat,” “seven-grain,” or “bran” is usually not a whole-grain product. They’re trying to distract you from the fact that they’re using refined grains. Here, color may not help. Ingredients like “raisin juice concentrate” are used to darken white bread to make it look healthier. Even if the first word in the ingredients list is “whole,” the rest of the ingredients could be junk. I suggest using the Five-to-One Rule. When buying healthier, whole-grain products, look at the Nutrition Facts label on the package and see if the ratio of grams of carbohydrates to grams of dietary fiber is five or less (see figure 7). For example, let’s see if 100 percent whole-wheat Wonder Bread passes the test: Per serving, the package lists 30 grams of carbohydrates and 3 grams of fiber. Thirty divided by 3 is 10. Well, 10 is more than 5, so the 100 percent whole-wheat Wonder Bread goes back on the shelf even though, technically, it’s a whole-grain product. Compare that to Ezekiel bread, a sprouted-grain bread based on a biblical verse. It has 15 grams of carbohydrates and 3 grams of fiber, and, just like that, passes the test. So do Ezekiel english muffins, which taste great with fruit-only jam and nut butter. Though the science on the potential benefits of sprouted grains is still in its infancy, available data look promising.

Who are they from?" "I don't know, open yours and see," replied my lover. Andy undid the silver wrapping on his parcel and I carefully opened the gold package. A beautifully crafted box lay beneath the tissue papers. Elegantly scripted in platinum, on top of each box was the FABERGE label. To our amazement we discovered two limited editions of Faberge eggs. One was platinum and the other was pure gold; within each egg was "The Hen". My jaw dropped, knowing full well that these presents came from Ramiz. I looked at Andy in astonishment, lost for words, before he read out loud the two gift cards tucked inside the boxes: “You are amazing!  Thank You. Ramiz. P.S. Let’s get together for twice weekly sessions at the Kosk.

PRIVATE LABEL IS booming. In Europe and the United States during the period 2000–2010, private label was responsible for the majority of the growth in packaged foods, cosmetics and home care. Its share of global FMCG sales is approaching 20%, and its growth rate has surpassed that of manufacturers’ brands in 9 of the last 10 years (

Love Poem We have plenty of matches in our house We keep them on hand always Currently our favourite brand Is Ohio Blue Tip Though we used to prefer Diamond Brand That was before we discovered Ohio Blue Tip matches They are excellently packaged Sturdy little boxes With dark and light blue and white labels With words lettered In the shape of a megaphone As if to say even louder to the world Here is the most beautiful match in the world It’s one-and-a-half-inch soft pine stem Capped by a grainy dark purple head So sober and furious and stubbornly ready To burst into flame Lighting, perhaps the cigarette of the woman you love For the first time And it was never really the same after that All this will we give you That is what you gave me I become the cigarette and you the match Or I the match and you the cigarette Blazing with kisses that smoulder towards heaven

I don’t need to actually make my product safer. All I need to do to make it safe is put a warning label on the package.

February 4 An Invitation to the Feast Jesus spoke to them again in parables, saying: “The kingdom of heaven is like a king who prepared a wedding banquet for his son.”—Matthew 22:1-2 One ordinary day my doorbell rang. I answered the door to find no one there. Someone is laughing because I fell for this, I thought. I was just about to close the door and return to my chores when I noticed a small bottle sitting on the doorstep. I was suspicious of the package, but when I noticed a neatly typed label that bore my name and address, I felt a little better. Finally, curiosity got the best of me and I popped the cork. Imagine my surprise when I looked inside and found an invitation to a banquet! Jesus says in Matthew 22 that God’s kingdom is like a wedding feast. He, too, delivers a personal invitation. Although we probably will not see or hear anything with our physical senses, He has an undeniable way of speaking to each of us. Are you suspicious because God’s invitation seems too good to be true? If you’re like me, you wonder why He would even ask you to come to the feast if He really knows you. But God does not make mistakes. Your name is on the invitation. Maybe, like me, you don’t deserve to come to God’s feast. My friend, He loves us so much that He invites us anyway. Jesus says that the Master invites everyone he can find, both the good and the bad (Matthew 22:8-10). That’s my favorite part! We all come to a moment of decision. We must respond, and we have only two choices: we can refuse because we’re busy, prideful, angry, ashamed, or scared; or we can graciously accept His offer. Lord, thank You for who You are. You invite each of us to Your feast just because You want our company, and when we accept Your invitation, You make us worthy to be there by clothing us in Your Son (Galatians 3:26-27). You are amazing!

Everyone knows too much booze or tobacco is bad for you, but if physical inactivity was packaged and sold as a product, it would need to carry a health warning label,” says Hughes.

Each time you walk down the aisle of your Home Depot or Walgreens, try to remember that behind every label and package is someone’s heart and soul, and that efforts in man-years or decades are behind each product.

The law does not come wrapped in a tidy, clearly labeled package. Discerning what the law is requires gathering bits and pieces from a variety of sources, sorting them according to their relative weights and relevance... and combining them into as cohesive an analysis as possible.” Christina Kunz, popular legal writer

Superiority makes every man feel its equal. It is courtesy without condescension; affability without familiarity; self-sufficiency without selfishness; simplicity without snide. It weighs sixteen ounces to the pound without the package, and it doesn’t need a four-colored label to make it go.

Like the tobacco industry, the food industry has a problem. So does the diet industry. Both of them would rather have their customers believe that we’re the ones with the problem—we’re too weak willed to control our appetites and refuse to take responsibility for our weight. So far, the companies have done a good job at selling that message. It’s a clever way to distract us from their problem, which is that they need to persuade individuals to buy their products, but they can’t afford to admit where the profits lie in the industry. How many people would sign up for a diet program or buy a weight-loss book if they knew that the business model depends on repeat customers who come back after they’ve regained the weight they lost the previous time? Who would feel good about buying their family a nice snack of Hyperprocessed Heart-Attack Crisps if the package were labeled accurately? Yet diet plans don’t make money by making people permanently thin, and food companies don’t make money by selling crunchy fresh apples. Both

In many ways, expensive advertising and brands arise as a solution to a problem identified by George Akerlof in his 1970 paper ‘The Market for Lemons’ in the Quarterly Journal of Economics. The problem is known as ‘information asymmetry’, whereby the seller knows more about what he is selling than the buyer knows about what he is buying. This lesson was learned the hard way in Eastern Bloc countries under communism; brands were considered un-Marxist, so bread was simply labelled ‘bread’. Customers had no idea who had made it or whom to blame if it arrived full of maggots, and couldn’t avoid that make in future if it did, because all bread packaging looked the same. Unhappy customers had no threat of sanction; happy customers had no prospect of rewarding producers through repeat custom. And so the bread was rubbish.

A SIMPLE BEAUTY The Border Collie is the epitome of all we may ever desire in a dog, a friend and a partner. Honesty, integrity and loyalty are second nature to a collie and they will work until they can go no further. Yet for all their willingness to give they are not submissive, they are proud of their heritage and they do not suffer fools gladly. Look beyond the colour of the coat and the cloak they wear labelled ‘dog’, search inside and reach its soul, for once there you will be trapped in a world of unbelievable love and honesty. You will have found true beauty, for the wonderful qualities within this breed are always there waiting to be unlocked and are what make it truly beautiful. Drink in its grace, speed and stamina, for rarely has so much come together so perfectly in so small a package.

Mom,' he said, 'why do white people want colored people shining shoes?' She turned toward him, completely at a loss as to what to say, for she had never been able to figure it out for herself. She looked down at her hands. They were brown and strong, the fingers were long and well-shaped. Perhaps because she was born with skin that color, she couldn't see anything wrong with it. She was used to it. Perhaps it was a shock just to look at skins that were dark if you were born with a skin that was white. Yet dark skins were smooth to the touch; they were warm from the blood that ran through the veins under the skin; they covered bodies that were just as well put together as the bodies that were covered with white skins. Even if it were a shock to look at people whose skins were dark, she had never been able to figure out why people with white skins hated people who had dark skins. It must be hate that made them wrap all Negroes up in a neat package labeled 'colored'; a package that called for certain kinds of jobs and a special kind of treatment. But she really didn't know what it was. 'I don't know, Bub,' she said finally. 'But it's for the same reason we can't live anywhere else but in places like this'—she indicated the cracked ceiling, the worn top of the set tub, and the narrow window, with a wave of the paring knife in her hand.

I tried to examine my anxiety as if it were an item at the grocery cart. To read its label: a negative feeling that you don’t need. Put that package back on the shelf and breathe.

we just didn’t know what we didn’t know at the time. Sometimes those no’s are actually serendipitous grace, wrapped in a package labeled painful rejection.

Trader Joe’s first private label food product was granola. We installed Alta Dena certified raw milk, to the disgruntlement of Southland, and within six months were the largest retailers of Alta Dena milk, both pasteurized and raw, in California. We began price-bombing five-pound cans of honey, and then all the ingredients for baking bread at home. We installed fresh orange juice squeezers in the stores, and sold fresh juice at the lowest price in town. By late in 1971, we were moving into vitamins, encouraged by my very good friend James C. Caillouette, MD. Jim spent a lot of time talking with the faculty at Cal Tech. He was convinced that Linus Pauling was on to something with his research on vitamin C. I set out to break the price on vitamin C. At one point, I think, we were doing 3 percent of sales in vitamin C! Later, Jim forwarded articles from the British medical magazine Lancet, describing how a high fiber diet could avoid colon cancer. But where could we get bran? The only stores that sold it were conventional health food stores, who sold it in bulk, something that I have always been opposed to on the grounds of hygiene. And still am! Leroy found a hippie outfit in Venice—I think it was called Mom’s Trucking—which would package the bran. But bran is a low-value product. They couldn’t afford to deliver it. Since they also packaged nuts and dried fruits, however, we somewhat reluctantly added them to the order. And that’s how Trader Joe’s became the largest retailer of nuts and dried fruits in California! Brilliant foresight! Astute market analysis! By 1989, when I left Trader Joe’s, we regularly took down 5 percent of the entire Californian pistachio crop, and we were the thirteenth largest buyer of almonds in the United States—Hershey was number one.

I suggest using the Five-to-One Rule. When buying healthier, whole-grain products, look at the Nutrition Facts label on the package and see if the ratio of grams of carbohydrates to grams of dietary fiber is five or less (see figure 7). For example, let’s see if 100 percent whole-wheat Wonder Bread passes the test: Per serving, the package lists 30 grams of carbohydrates and 3 grams of fiber. Thirty divided by 3 is 10. Well, 10 is more than 5, so the 100 percent whole-wheat Wonder Bread goes back on the shelf even though, technically, it’s a whole-grain product. Compare that to Ezekiel bread, a sprouted-grain bread based on a biblical verse. It has 15 grams of carbohydrates and 3 grams of fiber, and, just like that, passes the test.

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To meet the demands and marketability of lowering fat in foods while maintaining flavorful options, food manufacturers got busy adding increasing levels of sugars in everything from spaghetti sauce to salad dressings. Labels and packages touted health claims because of low-fat ingredients, while completely forgetting to mention that the fat, that actually wasn’t bad, had been replaced by an overload of Sugar Calories that cause weight gain.

The Cheskin company demonstrated a particularly elegant example of sensation transference a few years ago, when they studied two competing brands of inexpensive brandy, Christian Brothers and E & J (the latter of which, to give some idea of the market segment to which the two belong, is known to its clientele as Easy Jesus). Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn’t more expensive. It wasn’t harder to find in the store. And they weren’t being out-advertised (since there is very little advertising at this end of the brandy segment). So, why were they losing ground? Cheskin set up a blind taste test with two hundred brandy drinkers. The two brandies came out roughly the same. Cheskin then decided to go a few steps further. “We went out and did another test with two hundred different people,” explains Darrel Rhea, another principal in the firm. “This time we told people which glass was Christian Brothers and which glass was E & J. Now you are having sensation transference from the name, and this time Christian Brothers’ numbers are up.” Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why were they losing market share? “So, now we do another two hundred people. This time the actual bottles of each brand are in the background. We don’t ask about the packages, but they are there. And what happens? Now we get a statistical preference for E & J. So we’ve been able to isolate what Christian Brothers’ problem is. The problem is not the product and it’s not the branding. It’s the package.” Rhea pulled out a picture of the two brandy bottles as they appeared in those days. Christian Brothers looked like a bottle of wine: it had a long, slender spout and a simple off-white label. E & J, by contrast, had a far more ornate bottle: more squat, like a decanter, with smoked glass, foil wrapping around the spout, and a dark, richly textured label. To prove their point, Rhea and his colleagues did one more test. They served two hundred people Christian Brothers Brandy out of an E & J bottle, and E & J Brandy out of a Christian Brothers bottle. Which brandy won? Christian Brothers, hands-down, by the biggest margin of all. Now they had the right taste, the right brand, and the right bottle. The company redesigned their bottle to be a lot more like E & J’s, and, sure enough, their problem was solved.

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I have something else for you.” “Ba, I can’t fit anything else.” He held a jar filled with what looked like coffee grounds. I leaned forward. The jar still bore strips of glue where the label had been washed away. I swore I would say no. I doubted it would pass customs. “This is a godforsaken place. I sometimes wish that you—all of us—could leave and forget it. We’re a cursed people,” he said. “Ba. Please.” I slid yet another package of jerky between some shirts. Impatient, I was afraid to encourage another one of his flights of persecution. “I want you to take this.” I pulled away from my suitcase and looked again at the jar. “What is it?” “Soil from our garden.

But I believe there’s even more risk in hiding yourself and your gifts from the world. Our unexpressed ideas, opinions, and contributions don’t just go away. They are likely to fester and eat away at our worthiness. I think we should be born with a warning label similar to the ones that come on cigarette packages: Caution: If you trade in your authenticity for safety, you may experience the following: anxiety, depression, eating disorders, addiction, rage, blame, resentment, and inexplicable grief.

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