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I write a bunch of form labels on the whiteboard, in a nonsensical order, along with a bunch of randomly sized input boxes. I include first name, last name, address, gender, city, state, email address, etc. Then I tell the interviewee that we’re designing a form to sign up for an email newsletter and to arrange them in the right order. Only people who ask me why I need the users’ gender, or physical address, or really, anything but their email address get a second interview. I won’t hire a designer who doesn’t ask why, and I won’t hire a designer whose desire to arrange boxes is more important than their desire to protect users’ data.

Want to know the day the next Barefoot Bay book is released? Sign up for the newsletter! You’ll get brief monthly emails about new releases and book sales. Anyone who signs up can receive Barefoot Bound, the prequel to the Barefoot Bay Undercover series ABSOLUTELY FREE!

like to see more of Vivian and Luca and maybe other Italian bachelors follow in Rafe’s footsteps, too. ;) I’d love to write a new romantic adventure for Rafe and Ari, too (but is that allowed for Kindle Worlds? Mm..).   Oh, and you can also write to me directly. I love hearing from readers. You can reach me via my website, Facebook, Twitter, and Instagram, or you can also email me.   A list of my works (arranged according to reading order) can be found here and you can also visit my author page on Amazon for book links.   Lastly, for updates on my newest releases and exclusive excerpts for upcoming releases, please consider signing up for my newsletter.   Thank you!

Assign a file or paper tray to collect single-side printed paper for reuse. Boycott paper sourced from virgin forests and reams sold in plastic. Cancel magazine and newspaper subscriptions; view them online instead. Digitize important receipts and documents for safekeeping. Digital files are valid proofs for tax purposes. Download CutePDF Writer to save online files without having to print them. Email invitations or greeting cards instead of printing them (see “Holidays and Gifts” chapter). Forage the recycling can when paper scraps are needed, such as for bookmarks or pictures (for school collages, for example). Give extra paper to the local preschool. Hack the page margins of documents to maximize printing. Imagine a paperless world. Join the growing paperless community. Kill the fax machine; encourage electronic faxing through a service such as HelloFax. Limit yourself to print only on paper that has already been printed on one side. Make online billing and banking a common practice. Nag the kids’ teachers to send home only important papers. Opt out of paper newsletters. Print on both sides when using a new sheet of paper (duplex printing). Question the need for printing; print only when absolutely necessary. In most cases, it is not. Repurpose junk mail envelopes—make sure to cross out any barcode. Sign electronically using the Adobe Acrobat signing feature or SignNow.com. Turn down business cards; enter relevant info directly into a smartphone. Use shredded paper as a packing material, single-printed paper fastened with a metal clip for a quick notepad (grocery lists, errands lists), and double-printed paper to wrap presents or pick up your dog’s feces. Visit the local library to read business magazines and books. Write on paper using a pencil, which you can then erase to reuse paper, or better yet, use your computer, cell phone, or erasable board instead of paper. XYZ: eXamine Your Zipper; i.e., your leaks: attack any incoming source of paper.

Introduction Shifters In Love brings you another great collection of full-length shifter romance stories from USA Today and NYT bestselling authors, Hot Summer Love. Scorching hot passion jumps from the pages in these shifter stories featuring lions, bears, wolves, panthers and cougars. Fall in love with alpha men that strong heroines can’t wait to tame. Want to keep up with the latest from Shifters in Love? Sign up for our newsletter. Like our Facebook Page.

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Quick Gmail Trick Noah and I both use the Gmail “+” trick all the time. Let’s say your email address is bob@bobsmith.com. After signing up for services or newsletters, how can you tell who’s sharing your email, or contain the damage if someone discovers your login email? Companies get hacked all the time. Just use + as cheap insurance. If you append + and a word to the beginning, messages will still get delivered to your inbox. Signing up for Instacart, for instance? You could use bob+insta@bobsmith.com. I use this, or benefit from it, on a daily basis.

Connect with the Author You can go to my Web Site to contact me, or sign up for my newsletter to get updates on future releases. Follow me on Facebook, Pinterest, Twitter, or Google+, or contact me by eMail at rayven@rayventhill.com.     Tell Your Friends About Silent Justice Share on Facebook

Welcome to my Goodreads author page! Thank you for stopping by. My new thriller, THE DEVIL DRAGON PILOT is now available. If you are new to where aviation meets espionage, this is an excellent place to begin. I have also created a website, complete with a Group Readers Guide and Photos at ColbyAviationThrillers and hope you will stop in. While visiting, you can sign up for my newsletter and receive a special Devil Dragon gift. Thank you for all of your support!

One of my cats was coughing and sneezing. She looked as if she had trouble breathing and took to hiding under a desk. Would she survive the night? Is it just a cold or something much worse like cat leukemia? The vet announced it only a virus – an answer to prayer.   On a four-hour hike with my mother, two aunts and my brother’s mother-in-law, the average age was 65. The terrain was full of obstacles with fallen trees, raspberry bush thorns, and slippery logs. We made the entire trip without incidence – an answer to prayer.   My daughter had fallen from the monkey bars and landed with an audible crack from her left arm. She cried and complained that she could not move her elbow. Hours (and a full set of x-rays) later showed that it was only a minor fracture – an answer to prayer.   If I were to start a journal, it would fill up rather quickly. I find God’s faithfulness inexhaustible. He is a caring, compassionate and concerned Father. How great is His faithfulness.       Prayer is security, having a connection to God. ~ Andi Harris         * Did you enjoy these devotionals? Please take a moment to write a review on Amazon. Share the blessings.   *   Sign up for Kimberley’s free newsletter for regular updates and offers. I promise I won’t share your email address with anyone else. And just for signing up, I’ll send you the devotional, Where Family Meets Faith   *   Visit Kimberley Payne’s blog for weekly posts and other interesting stuff to encourage women.   *   Where else to find Kimberley online: Facebook Twitter *   If you like these devotionals, visit Under the Cover of Prayer blog for more of the same.

Prayer is security, having a connection to God. ~ Andi Harris         * Did you enjoy these devotionals? Please take a moment to write a review on Amazon. Share the blessings.   *   Sign up for Kimberley’s free newsletter for regular updates and offers. I promise I won’t share your email address with anyone else. And just for signing up, I’ll send you the devotional, Where Family Meets Faith   *   Visit Kimberley Payne’s blog for weekly posts and other interesting stuff to encourage women.   *   Where else to find Kimberley online: Facebook Twitter *   If you like these devotionals, visit Under the Cover of Prayer blog for more of the same.

Building a relationship with my readers is the very best thing about writing. I occasionally send newsletters with details on new releases, special offers and other bits of news relating to my Mystery novels.   And if you sign up to the mailing list, I'll send you all

Here’s the trick to significantly improving your SaaS email marketing skills—you have to become a student of it. This means you should: Start collecting great email copy, CTAs, and designs. Understand the objective behind each and every email that businesses send. Try to understand the rationale behind copy, link, and design decisions. There are great websites like Really Good Emails11, Good Email Copy12, and Good Sales Emails.com13 that you can use for your research. These sites categorize email copy and designs by types. As well as this, you should sign up to receive emails from some of the leading SaaS brands. Those include, among others: Drift MailChimp Pipedrive Shopify SurveyMonkey Trello Wistia Zapier You should also sign up to competing products and mailing lists from companies in your sector. I personally signed up to thousands of products and newsletters. It’s great for benchmarking and research. At the time of writing, I’ve already passively collected more than 60,000 emails. Obviously, don’t sign up to your competitors’ products with a business email address! I have a special email address I use for this. This account allows me to get data, understand what other organizations are doing, and find good copy ideas. For example, here’s what a search for ‘Typeform’ gives me: Figure 18.1 – Inbox Inspiration It’s not uncommon for me to sign up several times to the same product or newsletter. This allows me to see what they have learned and to track the evolution of their email marketing program. At LANDR, we created a shared document to keep track of subject lines, offers, and copy we wanted to test. Our copywriter was even going through his junk mail folder to find ideas and inspiration. There are tests we ran that were inspired by copy found in his spam folder. Some of them turned out to be really successful too—so keep your eyes open for inspiration. You can use Evernote, Paper, or any other platform to collaborate on idea generation. Alternatively, you can subscribe to paid services like Mailcharts14 or Mailody15. These services will help you track and understand your competitors’ email programs. Build processes to find and access copy and design ideas. It will help you create better emails, faster. In the next chapter we’ll get started creating our first email sequences.

minutes to write a quick and honest review on Amazon. I read every review personally, and I use the feedback to make improvements to the book in future editions. If you haven’t already, be sure to subscribe to my newsletter at Endalldisease.com, where you’ll receive all the latest books and articles that I publish, as well as three free eBooks just for signing up.

Tips on Web Design and Site Marketing Web content is king, which is why we have devoted an entire chapter to it later in this book. It is what draws visitors and ultimately what converts them to customers. So, try to make your web content as engaging as possible. Make sure the content is interactive, unique and educational. Ensure that visitors have the option of plugins while encouraging them to visit as many pages on your site as possible if they want to obtain vital information. The images you use on your website should be both enticing and descriptive in nature. In today’s world, social media is all pervasive. In order to encourage visitors to share your web content, you can include icons of social media platforms on your website. In some select cases, consider integrating social media feeds, like Facebook or Instagram, onto your website so that they can automatically show the latest postings. A "Call-to-Action" can help convert visitors to your site into customers. Always try using a very clear and concise "Call-to-Action" language. Understand what type of conversion you are looking for, and try to provide multiple levels of conversion. For example, a plastic surgeon may provide Schedule an Appointment as a call to action, which will attract only the segment of web visitors who have reached their decision stage. By adding conversion points for visitors who are at earlier stages of their decision making, like signing up for a webcast or your newsletter can help you widen your conversion points and provide inputs to your email marketing. To raise the average amount of time a visitor spends on your website and to minimize the bounce rate, ensure that your website offers a user-friendly and attractive design. This way you will increase the number of links you have on your website and boost its SEO ranking (Tip: While Google’s algorithm is not public, our iterative testing shows that sites with good usability analytics metrics like time on site and bounce rate play favorably in Google’s algorithm, other things remaining constant). Ensure you observe due diligence when designing a website that will enable visitors to navigate in different languages. For example, you may need a lot more space for your menu, as there are languages that use up more space than the English language.

over twenty-eight hundred Saturdays. I got to thinking that if I lived to be seventy-five, I only had about a thousand of them left to enjoy. “So I went to a toy store and bought every single marble they had. I ended up having to visit three toy stores to round up 1,000 marbles. I took them home and put them inside of a large, clear plastic container right here . . . next to my gear. Every Saturday since then, I have taken one marble out and thrown it away. “I found that by watching the marbles diminish, I focused more on the really important things in life. There is nothing like watching your time here on this earth run out to help get your priorities straight. “Now let me tell you one last thing before I sign off with you and take my lovely wife out for breakfast. This morning, I took the very last marble out of the container. I figure if I make it until next Saturday then I have been given a little extra time. And the one thing we can all use is a little more time. “It was nice to meet you, Tom. I hope you spend more time with your family, and I hope to meet you again here on the band.” You could have heard a pin drop on the band when this fellow signed off. I guess he gave us all a lot to think about. I had planned to work on the antenna that morning, and then I was going to meet up with a few hams to work on the next club newsletter. Instead, I went upstairs and woke my wife up with a kiss. “C’mon honey, I’m taking you and the kids to breakfast.” “What brought this on?” she asked with a smile.“Oh, nothing special, it’s just been a long time since we spent a Saturday together with the kids. Hey, can we stop at a toy store while we’re out? I need to buy some marbles.

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Owned triggers are only set after users sign up for an account, submit their email address, install an app, opt into newsletters, or otherwise indicate they want to continue receiving communications. While paid, earned, and relationship triggers drive new user acquisition, owned triggers prompt repeat engagement until a habit is formed.

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