“
A girl can still admire, can’t she? Even those who can’t afford to go in the store can still window-shop. Right? Knowing he wasn’t for me didn’t mean I couldn’t covet the merchandise.
”
”
Colleen Houck (Tiger's Curse (The Tiger Saga, #1))
“
The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.
”
”
William S. Burroughs (Naked Lunch)
“
Will they cower?' Kym asked.
'Tons of cowering! Plus your name in the summer programme. A custom-designed banner. A cabin at Camp Half-Blood. Two shrines. I'll even throw in a Kymopoleia action figure.'
'No!' Polybotes wailed. 'Not merchandising rights!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
Let them not cold-call our attention, besiege our feelings, and disturb our dreams, those dealers in phony compassion selling wishful thinking through merchandising sentimental poppycock. ("Like a frozen image")
”
”
Erik Pevernagie
“
Between the money and the illegal merchandise, Bones was getting millions. No wonder he laughed at my salary.
-Cat
”
”
Jeaniene Frost (At Grave's End (Night Huntress, #3))
“
My dad is adorably optimistic, positive, pie-in-the-sky. He thinks every new song I write is my best. He sells T-shirts at my merchandise stands and hands out guitar picks to fans.
”
”
Taylor Swift (Taylor Swift Songbook: Guitar Recorded Versions)
“
What --- you don't believe in true love?" Petra asked. "The kind that can then be parlayed into awesome merchandising opportunities?"
- "Beauty Queens
”
”
Libba Bray (Beauty Queens)
“
I want us all to stop thinking only in terms of accomplishments, of task and completion, of beating the competition, of gathering income and merchandise, of winning praise, and instead, live our lives forging the deepest relationships we can with ourselves and with one another. i want us to respond to adversity by deepening our engagement in our lives. It isn't complicated.
”
”
Susan Scott (Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today)
“
Skill in any performance whether it be in sports in playing the piano in conversation or in selling merchandise consists not in painfully and consciously thinking out each action as it is performed but in relaxing and letting the job do itself through you. Creative performance is spontaneous and ‘natural’ as opposed to self-conscious and studied.
”
”
Maxwell Maltz (Psycho-Cybernetics: A New Way to Get More Living Out of Life)
“
We live in a world ruled by fictions of every kind—mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.
”
”
J.G. Ballard (Crash)
“
The only good hero is the kind who survives to talk about merchandising.
”
”
Simon R. Green (Ghostworld (Twilight of the Empire, #2))
“
And that was when I saw what Cassidy had done to herself: the gold and red ribbing on her sweater-vest, the matching stripes on her tie, the gray uniform skirt, and the navy blazer draped over her arm...
"Is that a Gryffindor tie?" I asked.
"And an official Harry Potter Merchandise sweater-vest," she confirmed smugly.
”
”
Robyn Schneider (The Beginning of Everything)
“
We’ll get fired for tardiness, or for stealing merchandise and selling it on eBay, or for having a customer complain about the smell of alcohol on our breath, or for taking five thirty-minute restroom breaks per shift. We talk about the value of hard work but tell ourselves that the reason we’re not working is some perceived unfairness: Obama shut down the coal mines, or all the jobs went to the Chinese. These are the lies we tell ourselves to solve the cognitive dissonance—the broken connection between the world we see and the values we preach. We
”
”
J.D. Vance (Hillbilly Elegy: A Memoir of a Family and Culture in Crisis)
“
Nowadays, of course, just about our only solvent industry is the merchandising of death, bankrolled by our grandchildren, so that the message of our principal art forms, movies and television and political speeches and newspaper columns, for the sake of the economy, simply has to be this: War is hell, all right, but the only way a boy can become a man is in a shoot-out of some kind, preferably, but by no means necessarily, on a battlefield.
”
”
Kurt Vonnegut Jr. (Bluebeard)
“
wert thou as far
As that vast shore washed with the farthest sea,
I would adventure for such merchandise.
”
”
William Shakespeare (Romeo and Juliet)
“
Well maybe you'll get lucky. Maybe you'll marry a man who is rich and powerful and wise AND wonderful to be naked with.'
I can't help the giggle that bubbles from my mouth.
'Maybe,' she says, 'you should ask all your suitors to drop their breeches so you can inspect the merchandise.'
'Mara!'
'You could make it a royal command.'
I toss a pillow at her.
”
”
Rae Carson (The Crown of Embers (Fire and Thorns, #2))
“
No!” Polybotes wailed. “Not merchandising rights!
”
”
Rick Riordan (The Blood of Olympus (The Heroes of Olympus, #5))
“
They're sending us fake notes. They're threatening our lives. Now, supposedly the of us, as Disney Hosts, represent some serious financials for the company. Why else would they install us on your ship? Give us a free cruise? We make them money: as guides, with merchandise, video games, books."
"We're waiting for the movie," Finn added.
”
”
Ridley Pearson (Dark Passage (Kingdom Keepers, #6))
“
Marriage, in what is evidently its most popular version, is now on the one hand an intimate 'relationship' involving (ideally) two successful careerists in the same bed, and on the other hand a sort of private political system in which rights and interests must be constantly asserted and defended. Marriage, in other words, has now taken the form of divorce: a prolonged and impassioned negotiation as to how things shall be divided. During their understandably temporary association, the 'married' couple will typically consume a large quantity of merchandise and a large portion of each other.
The modern household is the place where the consumptive couple do their consuming. Nothing productive is done there. Such work as is done there is done at the expense of the resident couple or family, and to the profit of suppliers of energy and household technology. For entertainment, the inmates consume television or purchase other consumable diversion elsewhere.
There are, however, still some married couples who understand themselves as belonging to their marriage, to each other, and to their children. What they have they have in common, and so, to them, helping each other does not seem merely to damage their ability to compete against each other. To them, 'mine' is not so powerful or necessary a pronoun as 'ours.'
This sort of marriage usually has at its heart a household that is to some extent productive. The couple, that is, makes around itself a household economy that involves the work of both wife and husband, that gives them a measure of economic independence and self-employment, a measure of freedom, as well as a common ground and a common satisfaction.
(From "Feminism, the Body, and the Machine")
”
”
Wendell Berry (The Art of the Commonplace: The Agrarian Essays)
“
Jesus said, "The Father's kingdom is like a merchant who had a supply of merchandise and found a pearl. That merchant was prudent; he sold the merchandise and bought the single pearl for himself. So also with you, seek his treasure that is unfailing, that is enduring, where no moth comes to eat and no worm destroys.
”
”
Gospel of Thomas
“
Accept that you are no longer a woman. You are merchandise. And merchandise must have a barcode for sale.
”
”
Pepper Winters (Tears of Tess (Monsters in the Dark, #1))
“
There is no greater torture than being forced to watch as your love, your reason for living, breathing, and existing, sinks into oblivion. Your heart stops no matter how you try to get to her, she just gets farther and farther away." ~Fane from 'Beyond the Vail'
"Attention shoppers, just a brief announcement, crazy ass werewolf on isle three. Those with abundance of testosterone, don't touch their lady merchandise and you might walk out of here intact." ~Jen from 'Fate and Fury'.
"In the event of some sort of gathering, if one of the bossy, overbearing, possessive fur balls has not flipped his switch and attacked some poor young pup in some misguided attempt to protect his woman's virtue, then the night is not over.
”
”
Quinn Loftis (Beyond the Veil (The Grey Wolves, #5))
“
You speak of yourself and others who were in your same position as objects."
Boyd's eyebrows ticked up. "Isn't that what I am? I was merchandise there but now I'm back to being a tool. It's nothing but semantics.
”
”
Santino Hassell (Fade (In the Company of Shadows, #4))
“
The first principle was “Story Is King,” by which we meant that we would let nothing—not the technology, not the merchandising possibilities—get in the way of our story.
”
”
Ed Catmull (Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar)
“
I developed a theory of salesmanship based on the principle that one must not on any account identify oneself with the merchandise one is selling. Selling is a game where you score when you make a sale. If you allow your ego to be involved, the customer can brush you off and you lose; but if you do not identify yourself with your work you will be able to redouble your efforts when you are rejected, and if you make a sale you come out the winner.
”
”
George Soros
“
We live in a world ruled by fictions of every kind — mass-merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the pre-empting of any free or original imaginative response to experience by the television screen.
”
”
J.G. Ballard
“
The principle of my school is quite different. In the other schools, techniques are displayed like merchandise adorned with colors and flowers, so they can be turned into a way of making a living, which is not the true way.
”
”
Miyamoto Musashi (The Complete Book of Five Rings)
“
You know the value of every article of merchandise, but if you don't know the value of your own soul, it's all foolishness.
”
”
Jalal ad-Din Muhammad ar-Rumi
“
Something snapped," said Madeline. She saw Perry's hand shining back in its graceful, practiced arc. She heard Bonnie's guttural voice. It occurred to her that there were so many levels of evil in the world. Small evils like her own malicious words. Like not inviting a child to a party. Bigger evils like walking out on your wife and newborn baby or sleeping with your child's nanny. And then there was the sort of evil which Madeline had no experience: cruelty in hotel rooms and violence in suburban homes and little girls sold like merchandise, shattering innocent hearts.
”
”
Liane Moriarty (Big Little Lies)
“
Social Ecology:
The notion that man must dominate nature emerges directly from the domination of man by man… But it was not until organic community relation … dissolved into market relationships that the planet itself was reduced to a resource for exploitation. This centuries-long tendency finds its most exacerbating development in modern capitalism. Owing to its inherently competitive nature, bourgeois society not only pits humans against each other, it also pits the mass of humanity against the natural world. Just as men are converted into commodities, so every aspect of nature is converted into a commodity, a resource to be manufactured and merchandised wantonly. … The plundering of the human spirit by the market place is paralleled by the plundering of the earth by capital.
”
”
Murray Bookchin
“
By love that first did prompt me to inquire;
He lent me counsel, and I lent him eyes.
I am no pilot, yet wert thou as far
As that vast shore washed with the farthest sea,
I should adventure for such merchandise.
”
”
William Shakespeare (Romeo and Juliet)
“
Despina can be reached in two ways: by ship or by camel. The city displays one face to the traveler arriving overland and a different one to him who arrives by sea.
When the camel driver sees, at the horizon of the tableland, the pinnacles of the skyscrapers come into view, the radar antennae, the white and red wind-socks flapping, the chimneys belching smoke, he thinks of a ship; he knows it is a city, but he thinks of it as a vessel that will take him away from the desert, a windjammer about to cast off, with the breeze already swelling the sails, not yet unfurled, or a steamboat with its boiler vibrating in the iron keel; and he thinks of all the ports, the foreign merchandise the cranes unload on the docks, the taverns where crews of different flags break bottles over one another’s heads, the lighted, ground-floor windows, each with a woman combing her hair.
In the coastline’s haze, the sailor discerns the form of a camel’s withers, an embroidered saddle with glittering fringe between two spotted humps, advancing and swaying; he knows it is a city, but he thinks of it as a camel from whose pack hang wine-skins and bags of candied fruit, date wine, tobacco leaves, and already he sees himself at the head of a long caravan taking him away from the desert of the sea, toward oases of fresh water in the palm trees’ jagged shade, toward palaces of thick, whitewashed walls, tiled courts where girls are dancing barefoot, moving their arms, half-hidden by their veils, and half-revealed.
Each city receives its form from the desert it opposes; and so the camel driver and the sailor see Despina, a border city between two deserts.
”
”
Italo Calvino (Invisible Cities)
“
It's stores, it's the whole thing, all that shit everywhere, 'scuse me, that merchandise, all those goods, and ads screaming at you from all over the place, buy buy buy buy buy, and when somebody comes up to me with big hair and gobs of makeup on and says, `Can I help you?`, it's all I can do not to scream, `Bitch, you can't even help yourself.
”
”
Michael Cunningham (The Hours)
“
Would that Christmas could just be, without presents. It is just so stupid, everyone
exhausting themselves, miserably hemorrhaging money on pointless items nobody wants: no
longer tokens of love but angst-ridden solutions to problems. (Hmm. Though must admit, pretty bloody pleased to have new handbag.) What is the point of entire nation rushing round for six
weeks in a bad mood preparing for utterly pointless Taste-of-Others exam which entire nation then
fails and gets stuck with hideous unwanted merchandise as fallout?
”
”
Helen Fielding (Bridget Jones’s Diary (Bridget Jones, #1))
“
[T]he social relationship of young women to young men … now seemed to Kitty like ignominious exposure of merchandise to be taken by the highest bidder.
”
”
Leo Tolstoy (Anna Karenina)
“
We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too
”
”
Alan Sugar
“
Hate always sells well, but for repeat trade and the long pull happiness is sounder merchandise.
”
”
Robert A. Heinlein (Stranger in a Strange Land)
“
You bought something. You shopped!”
“I didn’t shop. I purchased what is likely stolen merchandise, or gray-market goods. It’s potential evidence.
”
”
J.D. Robb
“
You want to inspect the merchandise before you claim it?”
Eden steps into me, then scratches me viciously down my chest until I hiss. “Don’t be an ass, Jayk. You’re already mine.
”
”
Rebecca Quinn (Entangled (Brutes of Bristlebrook, #2))
“
and on the other side for lack of sun there is death perhaps
waiting for you in the uproar of a dazzling whirlwind with a thousand explosive arms
stretched toward you man flower passing from the seller's hands to
those of the lover and the loved
passing from the hand of one event to the other passive and sad parakeet
the teeth of doors are chattering and everything is done with
impatience to make you leave quickly
man amiable merchandise eyes open but tightly sealed
cough of waterfall rhythm projected in meridians and slices
globe spotted with mud with leprosy and blood
winter mounted on its pedestal of night poor night weak and sterile
draws the drapery of cloud over the cold menagerie
and holds in its hands as if to throw a ball
luminous number your head full of poetry
”
”
Tristan Tzara (L'Homme approximatif)
“
Rich people do this. They have the power and they see no reason not to use it. Men and women are just merchandise, like everything else. Store them, freight them, decant them. Sign at the bottom, please. On
”
”
Richard K. Morgan (Altered Carbon (Takeshi Kovacs, #1))
“
Junk is the “ideal product” because the “junk merchant does not sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.
”
”
N. Katherine Hayles (How We Became Posthuman: Virtual Bodies in Cybernetics, Literature, and Informatics)
“
And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.
”
”
John Steinbeck (The Grapes of Wrath)
“
was whispered unto his spirit that spiritual merchandise hath its beginning in the contempt of the world, and that the warfare of Christ is to be begun by victory over self.
”
”
Bonaventure (The Life of St. Francis)
“
it was whispered unto his spirit that spiritual merchandise hath its beginning in the contempt of the world, and that the warfare of Christ is to be begun by victory over self.
”
”
Bonaventure (The Life of St. Francis)
“
He seemed to be an eternal on-sale item in the matrimonial market that everybody bypassed for the fancier merchandise.
”
”
Diana Palmer (True Blue (Long, Tall Texans #41))
“
The whole art of merchandising,” he said, “consists of appealing to the imagination.
”
”
Lindy Woodhead (Mr. Selfridge: The Showman of Shopping)
“
Wylie: "If you don't like advice, why do you pay me?"
Stahr: "That's a question of merchandise. I'm a merchant. I want to buy what's in your mind.
”
”
F. Scott Fitzgerald (The Love of the Last Tycoon)
“
Art that is not religious is not art [but] mere merchandise.
”
”
Isadora Duncan
“
Abelman’s Dry Goods
Kansas City, Missouri
U.S.A. Mr. I. Abelman, Mongoloid, Esq.:
We have received via post your absurd comments about our trousers, the comments revealing, as they did, your total lack of contact with reality. Were you more aware, you would know or realize by now that the offending trousers were dispatched to you with our full knowledge that they were inadequate so far as length was concerned.
“Why? Why?” You are, in your incomprehensible babble, unable to assimilate stimulating concepts of commerce into your retarded and blighted worldview.
The trousers were sent to you (1) as a means of testing your initiative (A clever, wide-awake business concern should be able to make three-quarter-length trousers a byword of masculine fashion. Your advertising and merchandising programs are obviously faulty.) and (2) as a means of testing your ability to meet the standards requisite in a distributor of our quality product. (Our loyal and dependable outlets can vend any trouser bearing the Levy label no matter how abominable their design and construction. You are apparently a faithless people.)
We do not wish to be bothered in the future by such tedious complaints. Please confine your correspondence to orders only. We are a busy and dynamic organization whose mission needless effrontery and harassment can only hinder. If you molest us again, sir, you may feel the sting of the lash across your pitiful shoulders.
Yours in anger,
Gus Levy, Pres.
”
”
John Kennedy Toole (A Confederacy of Dunces)
“
Man’s dignity is an echo of God’s transcendence. But if we no longer tremble with a joyful, reverential fear before the greatness of God, how could man be for us a mystery worthy of respect? He no longer has this divine nobility. He becomes a piece of merchandise, a laboratory specimen.
”
”
Robert Sarah (The Day Is Now Far Spent)
“
I lay my Webster’s on the scrubbed table in the lantern light, to learn that flotsam is the debris left from shipwreck, while jetsam is merchandise thrown overboard from a ship in crisis to lighten the load.
”
”
Janet Fitch (The Revolution of Marina M.)
“
Connie Madison Parker, age 36, on Merchandise: "You got to put your
goods on display, babe. Otherwise, not only will the boys ignore you but—an'
trust me on this, my sister's flat as you—we're talkin' the Great Plains of East Texas — no landmarks — one day you'll look down and have no wares at all.
What'll you do then?
”
”
Marisha Pessl (Special Topics in Calamity Physics)
“
He breathed, with his assistant, the dust of the much-handled merchandise, the imaginable odors of sweat and pride and weeping; and it was an indefinable yet powerful atmosphere, which gave them an intimacy neither desired.
”
”
Edward Lewis Wallant (The Pawnbroker)
“
Every time you use a coffeemaker for your morning cappuccino, you are benefiting from the fragility of the coffeemaking entrepreneur who failed. He failed in order to help put the superior merchandise on your kitchen counter.
”
”
Nassim Nicholas Taleb (Antifragile: Things That Gain From Disorder)
“
For the Obamas, no money-making scheme is too petty; Michelle rakes in the bucks by charging even nonprofit groups $225,000 to speak and sells 25 different items of merchandise—mugs, shirts and candles—on the speaking circuit.
”
”
Dinesh D'Souza (United States of Socialism: Who's Behind It. Why It's Evil. How to Stop It.)
“
I was born in the year 1632, in the city of York, of a good family, though not of that country, my father being a foreigner of Bremen, who settled first at Hull. He got a good estate by merchandise, and leaving off his trade, lived afterwards at York, from whence he had married my mother, whose relations were named Robinson, a very good family in that country, and from whom I was called Robinson Kreutznaer; but, by the usual corruption of words in England, we are now called - nay we call ourselves and write our name - Crusoe; and so my companions always called me.
”
”
Daniel Defoe (Robinson Crusoe)
“
As the boat stopped, a black woman came running wildly up the plank, darted into the crowd, flew up to where the slave gang sat, and threw her arms round that unfortunate piece of merchandise before enumerate—"John, aged thirty," and with sobs and tears bemoaned him as her husband. But what needs tell the story, told too oft,—every day told,—of heart-strings rent and broken,—the weak broken and torn for the profit and convenience of the strong! It needs not to be told;—every day is telling it,—telling it, too, in the ear of One who is not deaf, though he be long silent.
”
”
Harriet Beecher Stowe (Uncle Tom’s Cabin)
“
A politics built around getting and spending money is sexier than a politics built around politics. And so, at a time of unprecedented freedom and power for women, at a time when we were more poised than ever to understand our lives politically, we got, instead of expanded reproductive protections and equal pay and federally mandated family leave and subsidized childcare and a higher minimum wage, the sort of self-congratulatory empowerment feminism that corporations can get behind. The kind that comes with merchandise: mugs that said 'male tears'; T-shirts that said 'feminist as fuck.
”
”
Jia Tolentino (Trick Mirror: Reflections on Self-Delusion)
“
The algorithms that orchestrate our ads are starting to orchestrate our lives.
”
”
Eli Pariser (The Filter Bubble: What the Internet is Hiding From You)
“
Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.
”
”
William R. Leach (Land of Desire: Merchants, Power, and the Rise of a New American Culture)
“
In the end, MLMs aren’t in the business of selling start-up ventures to entrepreneurs. Like most destructive “cults,” they’re in the business of selling the transcendent promise of something that doesn’t actually exist. And their commodity isn’t merchandise, it’s rhetoric.
”
”
Amanda Montell (Cultish: The Language of Fanaticism)
“
You stirred things up here." he finally said. "Why?"
"I'm not the one who-"
"You've angered the Sanguinati, and that's not going to help us right now."
"You don't know what's been going on here,' Elliot snapped. "what that monkey-fuck female has done."
"She's not a monkey-fuck, and she is not prey," Simon said, his voice a low, threatening rumble. "She is Meg."
"You don't know what she's done!"
"She gets mail and deliveries to the complexes on a regular basis. She has a routine with the deliverymen, so we get the merchandise we bought. And she got Sam out of the damn cage!"
"She put a him on a leash, Simon. On a leash!"
"It's not a leash," a young, scratchy voice shouted. Of tried to shout. "It's a safety line. Adventure buddies use a safety line so they can help each other."
Elliot stared, frozen. Simon turned, barely breathing.
”
”
Anne Bishop (Written in Red (The Others, #1))
“
From the beginning, Europe assumed the power to make decisions within the international trading system. An excellent illustration of that is the fact that the so-called international law which governed the conduct of nations on the high seas was nothing else but European law. Africans did not participate in its making, and in many instances, African people were simply the victims, for the law recognized them only as transportable merchandise. If the African slave was thrown overboard at sea, the only legal problem that arose was whether or not the slave ship could claim compensation from the insurers! Above all, European decision-making power was exercised in selecting what Africa should export – in accordance with European needs.
”
”
Walter Rodney (How Europe Underdeveloped Africa)
“
I'm sorry I was short with him--but I don't like a man to approach me telling me it for my sake.
"Maybe it was," said Wylie
"It's poor technique."
"I'd all for it," said Wylie. "I'm vain as a woman. If anybody pretends to be interested in me, I'll ask for more. I like advice."
Stahr shook his head distastefully. Wylie kept on ribbing him--he was one of those to whom this privilege was permitted. "You fall for some kinds of flattery," he said. "this 'little Napoleon stuff.'"
"It makes me sick," said Stahr, "but it's not as bad as some man trying to help you."
"If you don't like advice, why do you pay me?"
"That's a question of merchandise," said Stahr. "I'm a merchant. I want to buy what's in your mind."
"You're no merchant," said Wylie. "I knew a lot of them when I was a publicity man, and I agree with Charles Francis Adams."
"What did he say?"
"He knew them all--Gould, Vanderbilt, Carnegie, Astor--and he said there wasn't one he'd care to meet again in the hereafter. Well--they haven't improved since then, and that's why I say you're no merchant."
"Adams was probably a sourbelly," said Stahr. "He wanted to be head man himself, but he didn't have the judgement or else the character."
"He had brains," said Wylie rather tartly.
"It takes more than brains. You writers and artists poop out and get all mixed up, and somebody has to come in and straighten you out." He shrugged his shoulders. "You seem to take things so personally, hating people and worshipping them--always thinking people are so important-especially yourselves. You just ask to be kicked around. I like people and I like them to like me, but I wear my heart where God put it--on the inside.
”
”
F. Scott Fitzgerald (The Last Tycoon)
“
Will I
help him make something of his life?
Who will help me? Why does everyone
presume that I, as damaged merchandise,
forfeit any claim to happiness? That I
expect nothing, have no ambitions or
longings of my own? When was it
agreed that my lot would be to gladly
serve as a prop and a crutch for others
who are whole?
”
”
Julie Berry (All the Truth That's in Me)
“
Looking back on the fifty years since I first became aware of its flaws, the word that summarizes my feelings about Neoclassical economics today is that it is, as Marx once described the proto-Neoclassical Jean-Baptiste Say, ‘dull’ [...] Its vision of capitalism at its best is a system manifesting the harmony of equilibrium, where everyone is paid their just return (their ‘marginal product’), growth is occurring smoothly at a rate that maximizes social utility through time, and everyone is motivated by consumption – rather than accumulation and power – because, to quote Say, ‘the producers, though they have all of them the air of demanding money for their goods, do in reality demand merchandise for their merchandise’ [...]
What a bland picture of the complex, changing world in which we live!
”
”
Steve Keen (The New Economics: A Manifesto)
“
The political merchandisers appeal only to the weaknesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this purpose all the resources of psychology and the social sciences are mobilized and set to work. Carefully selected samples of the electorate are given "interviews in depth." These interviews in depth reveal the unconscious fears and wishes most prevalent in a given society at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispensation, political principles and plans for specific action have come to lose most of their importance. The personality of the candidate and the way he is projected by the advertising experts are the things that really matter.
In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to concentrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -- and preferably (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex issues. From a pulpit or a platform even the most conscientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchandise the political candidate as though he were a deodorant positively guarantee the electorate against ever hearing the truth about anything.
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Aldous Huxley
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The encounter put me in the mood to shop...Babette and the kids followed me into the elevator, into the shops set along the tiers, through the emporiums and the department stores, puzzled but excited by my desire to buy. When I could not decide between two shirts, they encouraged me to buy both. When I said I was hungry they fed me pretzels, beer, souvlaki. The two girls scouted ahead, spotting things they thought I might want or need, running back to get me, to clutch my arms, to plead with me to follow. The...y were my guides to endless well-being...My family gloried in the event. I was one of them, shopping, at last. They gave me advice, badgered clerks on my behalf...We moved from store to store, rejecting not only items in certain departments, not only entire departments but whole stores, mammoth corporations that did not strike our fancy for one reason or another. There was always another store, three floors, eight floors...I shopped with reckless abandon. I shopped for immediate needs and distant contingencies. I shopped for its own sake, looking and touching, inspecting merchandise I had no intention of buying, then buying it...I began to grow in value and self-regard. I filled myself out, found new aspects of myself, located a person I'd forgotten existed. Brightness settled around me. I traded money for goods. The more money I spent, the less important it seemed. I was bigger than these sums. These sums poured off my skin like so much rain
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Don DeLillo (White Noise)
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We choose not to work when we should be looking for jobs. Sometimes we’ll get a job, but it won’t last. We’ll get fired for tardiness, or for stealing merchandise and selling it on eBay, or for having a customer complain about the smell of alcohol on our breath, or for taking five thirty-minute restroom breaks per shift. We talk about the value of hard work but tell ourselves that the reason we’re not working is some perceived unfairness: Obama shut down the coal mines, or all the jobs went to the Chinese. These are the lies we tell ourselves to solve the cognitive dissonance—the broken connection between the world we see and the values we preach. We
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J.D. Vance (Hillbilly Elegy: A Memoir of a Family and Culture in Crisis)
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Man’s dignity is an echo of God’s transcendence. But if we no longer tremble with a joyful, reverential fear before the greatness of God, how could man be for us a mystery worthy of respect? He no longer has this divine nobility. He becomes a piece of merchandise, a laboratory specimen. Without the sense of the adoration of God, human relations become tinged with vulgarity and aggressiveness. The more deference we show to God at the altar, the more tactful and courteous we will be toward our brethren.
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Robert Sarah (The Day Is Now Far Spent)
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Why of your own accord postpone your real life to the distant future? Shall you wait for some interest to fall due, or for some income on your merchandise, or for a place in the will of some wealthy old man, when you can be rich here and now. Wisdom offers wealth in ready money, and pays it over to those in whose eyes she has made wealth superfluous." These
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Seneca (Letters from a Stoic)
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Another veteran Wal-Mart booster told me he would wear very baggy clothing, with long-john underwear underneath, taped at the ankles. He’d walk through the store stuffing merchandise in his long johns, which would balloon out, though nothing would show under his baggy pants and shirt. “I walked out of there, it looked like I was four hundred pounds,” he said.
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Sam Quinones (Dreamland: The True Tale of America's Opiate Epidemic)
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It's easy to imagine that, in the future, telepathy and telekinesis will be the norm; we will interact with machines by sheer thought. Our mind will be able to turn on the lights, activate the internet, dictate letters, play video games, communicate with friends, call for a car, purchase merchandise, conjure any movie-all just by thinking. Astronauts of the future may use the power of their minds to pilot their spaceships or explore distant planets. Cities may rise from the desert of Mars, all due to master builders who mentally control the work of robots.
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Michio Kaku (The Future of Humanity: Terraforming Mars, Interstellar Travel, Immortality and Our Destiny Beyond Earth)
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Lewis, anything but dull, suffered from an excess of misguided cleverness: he could disparage himself brilliantly in a matter of seconds. He knew literature, art, the theater, history; and his knowledge surpassed what a college normally provides. His knowledge led nowhere, certainly not into the world where he was supposed to earn a living. Lewis had once gone to work in the bookstore of his school because he loved handling books and looked forward to being immersed in them. He was then instructed to keep careful accounts of merchandise that might as well have been canned beans. He soon lost interest in his simple task, failed to master it, and quit after three days. Eight years later, he was still convinced of his practical incompetence. College friends familiar with his tastes would suggest modest ways for him to get started: they knew of jobs as readers in publishing houses, as gofers in theatrical productions, as caretakers at galleries. Lewis rejected them all. While he saw that they might lead to greater things, they sounded both beneath and beyond him--the bookstore again. Other chums who had gone on to graduate school urged their choice on him. Lewis harbored an uneasy scorn for the corporation of scholars, who seemed as unfit for the world as he. He remained desperate, lonely, and spoiled.
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Harry Mathews (Cigarettes)
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Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.
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Walter Isaacson (Steve Jobs)
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But I called, as we came near, to one who stood beside the water's edge, asking him what men did in Astahahn and what their merchandise was, and with whom they traded. He said, "Here we have fettered and manacled Time, who would otherwise slay the gods." I asked him what gods they worshipped in that city, and he said, "All those gods whom Time has not yet slain." (from "Idle Days on the River Yann")
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Lord Dunsany
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The investment banker is naturally on the lookout for good bargains in bonds and stocks. Like other merchants he wants to buy his merchandise cheap. But when he becomes director of a corporation, he occupies a position which prevents the transaction by which he acquires its corporate securities from being properly called a bargain. Can there be real bargaining where the same man is on both sides of a trade?
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Louis D. Brandeis (Other People's Money And How the Bankers Use It)
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That was an ordinary way for a patriotic American to talk back then. It's hard to believe how sick of war we used to be.[...]We used to call armaments manufacturers "Merchants of Death."
Can you imagine that?
Nowadays, of course, just about our only solvent industry is the merchandising of death, bankrolled by our grandchildren, so that the message of our principal art forms, movies and television and political speeches and newspaper columns, for the sake of the economy, simply has to be this: War is hell, all right, but the only way a boy can become a man is in a shoot-out of some kind, preferably, but by no means necessarily, on a battlefield.
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Kurt Vonnegut Jr.
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It is possible that a nation my be the carrier for the world, but she cannot be the merchant. She cannot be the seller and buyer of her own merchandise. The ability to buy must reside out of herself; and therefore, the prosperity of any commercial nation is regulated by the prosperity of the rest. If they are poor she cannot be rich, and her condition, be what it may, is an index of the height of the commercial tide in other nations.
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Thomas Paine (Rights of Man)
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It occurred to her that there were so many levels of evil in the world. Small evils like her own malicious words. Like not inviting a child to a party. Bigger evils like walking out on your wife and newborn baby or sleeping with your child’s nanny. And then there was the sort of evil of which Madeline had no experience: cruelty in hotel rooms and violence in suburban homes and little girls being sold like merchandise, shattering innocent hearts.
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Liane Moriarty (Big Little Lies)
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Walmart, for a long time, did not require a receipt for returned goods. Anything stolen could be returned for a gift card for the full value of the merchandise. Dealers bought those cards for half their value in pills. A five-hundred-dollar Walmart card was worth three OxyContin 80s—for which the dealer had paid a few dollars with the Medicaid card scam. A vast trade in Walmart cards kept Portsmouth’s army of pill dealers in household necessities.
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Sam Quinones (Dreamland: The True Tale of America's Opiate Epidemic)
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Consider the cartoon character of Betty Boop.” “The baby-voiced twenties flapper with the huge eyes and the spit curls…boop-boop-a-doop?” “The cartoon was based on a singer named Helen Kane, but Kane grabbed her share of glory by imitating another singer, Annette Hanshaw. Both Kane and Hanshaw are pop culture footnotes today, almost a hundred years later, but Betty Boop has become a commercial icon of the flapper and lives on in cheesy merchandise everywhere.
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Carole Nelson Douglas (Dancing With Werewolves (Delilah Street, Paranormal Investigator, #1))
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candor could not be more crucial to our creative process. Why? Because early on, all of our movies suck. That’s a blunt assessment, I know, but I make a point of repeating it often, and I choose that phrasing because saying it in a softer way fails to convey how bad the first versions of our films really are. I’m not trying to be modest or self-effacing by saying this. Pixar films are not good at first, and our job is to make them so—to go, as I say, “from suck to not-suck.” This idea—that all the movies we now think of as brilliant were, at one time, terrible—is a hard concept for many to grasp. But think about how easy it would be for a movie about talking toys to feel derivative, sappy, or overtly merchandise-driven. Think about how off-putting a movie about rats preparing food could be, or how risky it must’ve seemed to start WALL-E with 39 dialogue-free minutes. We dare to attempt these stories, but we don’t get them right on the first pass.
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Ed Catmull (Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar)
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The only grown-up other than Jacob who ever came into his schoolroom was Eli Willard.
School was in session one day when the Connecticut itinerant reappeared after long absence, bringing Jacob's glass and other merchandise. Jacob seized him and presented him to the class. 'Boys and girls, this specimen here is a Peddler. You don't see them very often. They migrate, like the geese flying over. This one comes maybe once a year, like Christmas. But he ain't dependable, like Christmas. He's dependable like rainfall. A Peddler is a feller who has got things you ain't got, and he'll give 'em to ye, and then after you're glad you got 'em he'll tell ye how much cash money you owe him fer 'em. If you ain't got cash money, he'll give credit, and collect the next time he comes 'round, and meantime you work hard to git the money someway so's ye kin pay him off. Look at his eyes. Notice how they are kinder shiftly-like. Now, class, the first question is: why is this feller's eyes shiftly-like?
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Donald Harington (The Architecture of the Arkansas Ozarks (Stay More))
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Here,” said Autolycus, “is a settlement of curly-bearded, long-robed Assyrians, exiles from their country; and beyond stretches the land of the Chalybeans, a savage tribe famous as iron-workers, with whom I have lately traded. Soon we shall sight an islet, called the Isle of Barter, close to the Chalybean shore, where we of Sinope come in our dug-out canoes, and lay out on the rocks painted Minyan pottery and linen cloth from Colchis and sheepskin coats dyed red with madder or yellow with heather, such as the Chalybeans prize, and spear-shafts painted with vermilion. Then we row away out of sight behind rocks. As soon as we are gone, the Chalybeans venture across to the islet on rafts; they lay down beside our goods broad-bladed, well-tempered spear-heads and axe-heads, also awls and knives and sail-needles, and go away again. If on our return we are satisfied with their goods, we take them up and make for home; but if we are not satisfied, we remove apart from the rest of our merchandise whatever we think is not covered by their payment. The Chalybeans then return again and pay for this extra heap with a few more iron implements. In the end the barter is complete, unless the Chalybeans in a huff take away all their iron goods and let us sail off empty-handed; for they are a capricious race.
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Robert Graves (The Golden Fleece)
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Ugh. Would that Christmas could just be, without presents. It is just so stupid, everyone exhausting themselves, miserably haemorrhaging money on pointless items nobody wants: no longer tokens of love but angst-ridden solutions to problems. [...] What is the point of entire nation rushing round for six weeks in a bad mood preparing for utterly pointless Taste-of-Others exam which entire nation then fails and gets stuck with hideous unwanted merchandise as fallout? If gifts and cards were completely eradicated, then Christmas as pagan-style twinkly festival to distract from lengthy winter gloom would be lovely. But if government, religious bodies, parents, tradition, etc. insist on Christmas Gift Tax to ruin everything why not make it that everyone must go out and spend £500 on themselves then distribute the items among their relatives and friends to wrap up and give to them instead of this psychic-failure torment?
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Helen Fielding (Bridget Jones’s Diary (Bridget Jones, #1))
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You see this in the toy business. Some owners of hot toys want to put their hot toy name on everything. The result is that it becomes an enormous fad that is bound to collapse. When everybody has a Ninja turtle, nobody wants one anymore. The Ninja turtle is a good example of a fad that collapses in a hurry because the owner of the concept got greedy. The owner fans the fad rather than dampening it. On the other hand, the Barbie doll is a trend. When Barbie was invented years ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.
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Al Ries (The 22 Immutable Laws of Marketing)
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Sunday night is my personal weekly Halloween.
I walk along slowly and drag my fingertips along the bars of chocolate. Goddamn, you sexy little squares. Dark, milk, white, I do not discriminate. I eat it all. Those fluorescent sour candies that only obnoxious little boys like. I suck candy apples clean. If an envelope seal is sweet, I’ll lick it twice. Growing up, I was that kid who would easily get lured into a van with the promise of a lollipop.
Sometimes, I let the retail seduction last for twenty minutes, ignoring Marco and feeling up the merchandise, but I’m so tired of male voices.
“Five bags of marshmallows,” Marco says in a resigned tone. “Wine. And a can of cat food.”
“Cat food is low carb.” He makes no move to scan anything, so I scan each item myself and unroll a few notes from my tips. “Your job involves selling things. Sell them. Change, please.”
“I just don’t know why you do this to yourself.” Marco looks at the register with a moral dilemma in his eyes. “Every week you come and do this.”
He hesitates and looks over his shoulder where his sugar book sits under a layer of dust. He knows not to try to slip it into my bag with my purchases.
“I don’t know why you care, dude. Just serve me. I don’t need your help.” He’s not entirely wrong about my being an addict. I would lick a line of icing sugar off this counter right now if no one were around. I would walk into a cane plantation and bite right in... “Give me my change or I swear to God …” I squeeze my eyes shut and try to tamp down my temper. “Just treat me like any other customer.”
He gives me a few coins’ change and bags my sweet, spongy drugs.
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Sally Thorne (99 Percent Mine)
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Happiness is no longer a stroke of good luck, a moment of splendor wrung from the monotony of the everyday, it is our condition, our destiny. when the desirable becomes possible, it is immediately integrated into the category of the necessary. What used to be edenic is now ordinary. Social status is no longer determined soley by wealth or power, but also by appearance: it is not enough to be rich, you also have to look good, and this produces a new kind of discrimination and invidious comparison that is no less severe. There is a whole ethic of seeming to feel good about oneself that governs us and is supported by the smiling intoxication of advertising and merchandise.
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Pascal Bruckner (Perpetual Euphoria: On the Duty to Be Happy)
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But here's the most incredible thing about it: the philosopher isn't proposing that as a concept; he's simply articulating what humans believe about themselves. That first they thing and therefore then they exist.
What follows on from that is even worse: that since humans live that way, thinking that first they thing and then they exist, they also think that anything that doesn't think, also doesn't fully exist.
Trees, the sea, the fish in the sea, the sun, the moon, a hill or a whole mountain range. None of that exists all the way; it exists on a second plane of existence, a lesser existence. Therefore, it deserves to be merchandise or food or background for humans and nothing more.
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Sabina Berman (Me, Who Dove into the Heart of the World)
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From then on he would make two or three trips a week to similar premises – bookstores, crystal shops, candle parlours, short-let niche operations selling a mix of pop-cultural memorabilia and truther merchandise from two or three generations ago – which had flourished along the abandoned high streets of the post-2007 austerity, run by a network of shabby voters hoping to take advantage of tumbling rents. Their real obsession lay in the idea of commerce as a kind of politics, expression of a fundamental theology. They had bought the rhetoric without having the talent or the backing. The internet was killing them. The speed of things was killing them. They were like old-fashioned commercial travellers, fading away in bars and single rooms, exchanging order books on windy corners as if it was still 1981 – denizens of futures that failed to take, whole worlds that never got past the economic turbulence and out into clear air, men and women in cheap business clothes washed up on rail platforms, weak-eyed with the brief energy of the defeated, exchanging obsolete tradecraft like Thatcherite spies.
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M. John Harrison (The Sunken Land Begins to Rise Again)
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The Mongols made culture portable. It was not enough to merely exchange goods, because whole systems of knowledge had to also be transported in order to use many of the new products. Drugs, for example, were not profitable items of trade unless there was adequate knowledge of how to use them. Toward this objective, the Mongol court imported Persian and Arab doctors into China, and they exported Chinese doctors to the Middle East. Every form of knowledge carried new possibilities for merchandising. It became apparent that the Chinese operated with a superior knowledge of pharmacology and of unusual forms of treatment such as acupuncture, the insertion of needles at key points in the body, and moxibustion, the application of fire or heat to similar areas. Muslims doctors, however, possessed a much more sophisticated knowledge of surgery, but, based on their dissection of executed criminals, the Chinese had a detailed knowledge of internal organs and the circulatory system. To encourage a fuller exchange of medical knowledge, the Mongols created hospitals and training centers in China using doctors from India and the Middle East as well as Chinese healers.
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Jack Weatherford (Genghis Khan and the Making of the Modern World)
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The town was sunk in a kind of crystal ball; everyone seemed to be asleep (transcendentally asleep!) no matter if they were walking or sitting outside. Around five the sky clouded over and at six it began to rain. The streets cleared all at once. I had the thought that if it was as if autumn had unsheathed a claw and scratched: everything was coming apart. The tourists running on the sidewalks in search of shelter, the shopkeepers pulling tarps over the merchandise displayed in the street, the increasing number of shop windows closed until next summer. Whether I felt pity or scorn when I saw this, I don't know. Detached from any external stimulus, the only thing I could see or feel with any clarity was myself. Everything else had been bombarded by something dark; movie sets consigned to dust and oblivion, as if for good.
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Roberto Bolaño (The Third Reich)
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We used to get in some terrific fights. You have to be just as tough as they are. You can’t let them get by with anything because they are going to take care of themselves, and your job is to take care of the customer. I’d threaten Procter & Gamble with not carrying their merchandise, and they’d say, ‘Oh, you can’t get by without carrying our merchandise.’ And I’d say, ‘You watch me put it on a side counter, and I’ll put Colgate on the endcap at a penny less, and you just watch me.’ They got offended and went to Sam, and he said, ‘Whatever Claude says, that’s what it’s going to be.’ Well, now we have a real good relationship with Procter & Gamble. It’s a model that everybody talks about. But let me tell you, one reason for that is that they learned to respect us. They learned that they couldn’t bulldoze us like everybody else, and that when we said we were representing the customer, we were dead serious.” In
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Sam Walton (Sam Walton: Made In America)
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He didn’t stop when they got there, though. Just slowed down, in his drag-ass, baby-smelling, style-free Subaru wagon, long enough to check out a banner announcing, in baseball-jersey script, the imminent opening for business, between the United Federation of Donuts and the King of Bling, of a trading card store called Mr. Nostalgia’s Neighborhood. Beyond the fourth grade or so, Archy had never taken much interest in baseball cards, but he could feel the underlying vibe of that particular madness. Although he knew he would never be able to set foot in that building again without breaking his heart, he understood that the new operation held promise, and in principle, at least, he approved. The merchandise was not the thing, and neither, for that matter, was the nostalgia. It was all about the neighborhood, that space where common sorrow could be drowned in common passion as the talk grew ever more scholarly and wild.
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Michael Chabon (Telegraph Avenue)
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Musk burst in carrying a sink and laughing. It was one of those visual puns that amuses him. “Let that sink in!” he exclaimed. “Let’s party on!” Agrawal and Segal smiled. Musk seemed amazed as he wandered around Twitter’s headquarters, which was in a ten-story Art Deco former merchandise mart built in 1937. It had been renovated in a tech-hip style with coffee bars, yoga studio, fitness room, and game arcades. The cavernous ninth-floor café, with a patio overlooking San Francisco’s City Hall, served free meals ranging from artisanal hamburgers to vegan salads. The signs on the restrooms said, “Gender diversity is welcome here,” and as Musk poked through cabinets filled with stashes of Twitter-branded merchandise, he found T-shirts emblazoned with the words “Stay woke,” which he waved around as an example of the mindset that he believed had infected the company. In the second-floor conference facilities, which Musk commandeered as his base camp, there were long wooden tables filled with earthy snacks and five types of water, including bottles from Norway and cans of Liquid Death. “I drink tap water,” Musk said when offered one. It was an ominous opening scene. One could smell a culture clash brewing, as if a hardscrabble cowboy had walked into a Starbucks.
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Walter Isaacson (Elon Musk)
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Richard Lovelace makes a compelling case that the best defense is a good offense. “The ultimate solution to cultural decay is not so much the repression of bad culture as the production of sound and healthy culture,” he writes. “We should direct most of our energy not to the censorship of decadent culture, but to the production and support of healthy expressions of Christian and non-Christian art.”10 Public protests and boycotts have their place. But even negative critiques are effective only when motivated by a genuine love for the arts. The long-term solution is to support Christian artists, musicians, authors, and screenwriters who can create humane and healthy alternatives that speak deeply to the human condition. Exploiting “Talent” The church must also stand against forces that suppress genuine creativity, both inside and outside its walls. In today’s consumer culture, one of the greatest dangers facing the arts is commodification. Art is treated as merchandise to market for the sake of making money. Paintings are bought not to exhibit, nor to grace someone’s home, but merely to resell. They are financial investments. As Seerveld points out, “Elite art of the New York school or by approved gurus such as Andy Warhol are as much a Big Business today as the music business or the sports industry.”11 Artists and writers have been reduced to “talent” to be plugged into the manufacturing process. That approach may increase sales, but it will suppress the best and highest forms of art. In the eighteenth century, the world nearly lost the best of Mozart’s music because the adults in the young man’s life treated him primarily as “talent” to exploit.
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Nancy R. Pearcey (Saving Leonardo: A Call to Resist the Secular Assault on Mind, Morals, and Meaning)
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The fashion now is to think of universities as industries or businesses. University presidents, evidently thinking of themselves as CEO's, talk of "business plans" and "return on investment," as if the industrial economy could provide an aim and a critical standard appropriate either to education or to research.
But this is not possible. No economy, industrial or otherwise, can supply an appropriate aim or standard. Any economy must be either true or false to the world and to our life in it. If it is to be true, then it must be made true, according to a standard that is not economic.
To regard the economy as an end or as the measure of success is merely to reduce students, teachers, researchers, and all they know or learn to merchandise. It reduces knowledge to "property" and education to training for the "job market."
If, on the contrary, [Sir Albert] Howard was right in his belief that health is the "one great subject," then a unifying aim and a common critical standard are clearly implied. Health is at once quantitative and qualitative; it requires both sufficiency and goodness. It is comprehensive (it is synonymous with "wholeness"), for it must leave nothing out. And it is uncompromisingly local and particular; it has to do with the sustenance of particular places, creatures, human bodies, and human minds.
If a university began to assume responsibility for the health of its place and its local constituents, then all of its departments would have a common aim, and they would have to judge their place and themselves and one another by a common standard. They would need one another's knowledge. They would have to communicate with one another; the diversity of specialists would have to speak to one another in a common language. And here again Howard is exemplary, for he wrote, and presumably spoke, a plain, vigorous, forthright English-- no jargon, no condescension, no ostentation, no fooling around.
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Wendell Berry
“
she feels lucky to have a job, but she is pretty blunt about what it is like to work at Walmart: she hates it. She’s worked at the local Walmart for nine years now, spending long hours on her feet waiting on customers and wrestling heavy merchandise around the store. But that’s not the part that galls her. Last year, management told the employees that they would get a significant raise. While driving to work or sorting laundry, Gina thought about how she could spend that extra money. Do some repairs around the house. Or set aside a few dollars in case of an emergency. Or help her sons, because “that’s what moms do.” And just before drifting off to sleep, she’d think about how she hadn’t had any new clothes in years. Maybe, just maybe. For weeks, she smiled at the notion. She thought about how Walmart was finally going to show some sign of respect for the work she and her coworkers did. She rolled the phrase over in her mind: “significant raise.” She imagined what that might mean. Maybe $2.00 more an hour? Or $2.50? That could add up to $80 a week, even $100. The thought was delicious. Then the day arrived when she received the letter informing her of the raise: 21 cents an hour. A whopping 21 cents. For a grand total of $1.68 a day, $8.40 a week. Gina described holding the letter and looking at it and feeling like it was “a spit in the face.” As she talked about the minuscule raise, her voice filled with anger. Anger, tinged with fear. Walmart could dump all over her, but she knew she would take it. She still needed this job. They could treat her like dirt, and she would still have to show up. And that’s exactly what they did. In 2015, Walmart made $14.69 billion in profits, and Walmart’s investors pocketed $10.4 billion from dividends and share repurchases—and Gina got 21 cents an hour more. This isn’t a story of shared sacrifice. It’s not a story about a company that is struggling to keep its doors open in tough times. This isn’t a small business that can’t afford generous raises. Just the opposite: this is a fabulously wealthy company making big bucks off the Ginas of the world. There are seven members of the Walton family, Walmart’s major shareholders, on the Forbes list of the country’s four hundred richest people, and together these seven Waltons have as much wealth as about 130 million other Americans. Seven people—not enough to fill the lineup of a softball team—and they have more money than 40 percent of our nation’s population put together. Walmart routinely squeezes its workers, not because it has to, but because it can. The idea that when the company does well, the employees do well, too, clearly doesn’t apply to giants like this one. Walmart is the largest employer in the country. More than a million and a half Americans are working to make this corporation among the most profitable in the world. Meanwhile, Gina points out that at her store, “almost all the young people are on food stamps.” And it’s not just her store. Across the country, Walmart pays such low wages that many of its employees rely on food stamps, rent assistance, Medicaid, and a mix of other government benefits, just to stay out of poverty. The
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Elizabeth Warren (This Fight Is Our Fight: The Battle to Save America's Middle Class)