Media Production Quotes

You are what you share.

The tycoons of social media have to stop pretending that they’re friendly nerd gods building a better world and admit they’re just tobacco farmers in T-shirts selling an addictive product to children. Because, let’s face it, checking your “likes” is the new smoking.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Tweet others the way you want to be tweeted.

Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.

If you're not paying for something, you're not the customer; you're the product being sold.

The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.

This Power Elite directly employs several millions of the country´s working force in its factories, offices and stores, controls many millions more by lending them the money to buy its products, and, through its ownership of the media of mass communication, influences the thoughts, the feelings and the actions of virtually everybody. To parody the words of W. Churchill, never have so many been manipulated so much by few.

Today brands are born, not made. A new brand must be capable of generating favorable publicity in the media or it won’t have a chance in the marketplace.

With the world hyperconnected through smartphones as extensions of our bodies, today it is possible to package, productize, and transmit information instantly at scale to the entire planet.

In accepting an honorary degree from the University of Notre Dame a few years ago, General David Sarnoff made this statement: “We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.

Distractions can make a day feel like an hour.

We have power as consumers. We can exercise that power all the time by not choosing to invest time, energy or funds to support the production of mass media images that do not reflect life-enhancing values, that undermine a love ethic.

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform.

All the best apps, companies, and products have broken the way we live life, transformed how we communicate, and changed our day-to-day. Good products evolve us. You’re

Three centuries ago Jonathan Swift wrote, “Falsehood flies, and truth comes limping after it.”21 How prophetic this turned out to be. A recent analysis by MIT shows that on Twitter lies spread on average six times faster than truth, and that truth never reaches the same level of penetration.22 Social media is an engine for the production and dissemination of lies.

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.

The body is given meaning and wholly constituted by discourse. The body vanishes as a biological entity and becomes instead a socially constituted product which is infinitely malleable and highly unstable.

But part of what makes social media insidious is that the companies that profit from your attention have succeeded with a masterful marking coup: convincing our culture that if you don’t use their products you might miss out.

Our society assigns us a tiny number of roles: We're producers of one thing at work, consumers of a great many things all the rest of the time, and then, once a year or so, we take on the temporary role of citizen and cast a vote. Virtually all our needs and desires we delegate to specialists of one kind or another - our meals to the food industry, our health to the medical profession, entertainment to Hollywood and the media, mental health to the therapist or the drug company, caring for nature to the environmentalist, political action to the politician, and on and on it goes. Before long it becomes hard to imagine doing much of anything for ourselves - anything, that is, except the work we do "to make a living." For everything else, we feel like we've lost the skills, or that there's someone who can do it better... it seems as though we can no longer imagine anyone but a professional or an institution or a product supplying our daily needs or solving our problems.

Distractions make life seem way shorter than it is.

All businesses -- no matter if they make dog food or software -- don't sell products, they sell solutions.

Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.

You are not told that while you try to eliminate your boredom by playing games and chatting on social media or watching movies and making unnecessary phone calls; your life is diminishing into vanity.

There are any number of reasons to want novels to survive. The way [Jonathan] Franzen thinks about it is that books can do things, socially useful things, that other media can't. He cites -- as one does -- the philosopher Soren Kierkegaard and his idea of busyness: that state of constant distraction that allows people to avoid difficult realities and maintain self-deceptions. With the help of cell phones, e-mail and handheld games, it's easier to stay busy, in the Kierkegaardian sense, than it's ever been. Reading, in its quietness and sustained concentration, is the opposite of busyness. "We are so distracted by and engulfed by the technologies we've created, and by the constant barrage of so-called information that comes our way, that more than ever to immerse yourself in an involving book seems socially useful," Franzen says. "The place of stillness that you have to go to to write, but also to read seriously, is the point where you can actually make responsible decisions, where you can actually engage productively with an otherwise scary and unmanageable world.

If you care about ethics in wealth creation, it is better to create your wealth using code and media as leverage because then those products are equally available to everybody as opposed to trying to create your wealth through labor or capital.

Disembodiment takes many forms—for example, mindlessly scrolling social media, forgetting to eat or drink water, exercising to the point of injury—but ultimately it leads to a lack of ability to make meaningful and productive choices for yourself.

Films and music videos, like other media works, are machines for generating affect, and for capitalizing upon, or extracting value from, this affect. As such, they are not ideological superstructures, as an older sort of Marxist criticism would have it. Rather, they lie at the very heart of social production, circulation, and distribution. They generate subjectivity, and they play a crucial role in the valorization of capital.

I suppose this is what I'm concerned about... is the appetite to turn natural behaviors into products and entertainment.

Most startup failures result from entrepreneurs who are better at making excuses than products.

Social media start to look and feel more like products that's about maximising consumption and less like 'bicycles for our minds'.

It’s no use trying to reasonably argue with unreasonable people. Better to spend your time in more productive pursuits.

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.

If you don't read - 42 percent of US college graduates never read another book in their life after they graduate - entertainment and online media are where your thought are being formed. Those media products don't provide you with a mirror of your life, do they? Do you see yourself on that screen? Probably not, so why are these men in charge of the mirror in your mind? When people finally understand where 99 percent of their media is coming from, I hope the'll switch off or at least be aware of what they are seeing, choose wisely, and start harassing these studios until they fix their ways.

The final form of leverage is brand new—the most democratic form. It is: “products with no marginal cost of replication.” This includes books, media, movies, and code. Code is probably the most powerful form of permissionless leverage. All you need is a computer—you don’t need anyone’s permission. [1]

As he defended the book one evening in the early 1980s at the Carnegie Endowment in New York, I knew that some of what he said was true enough, just as some of it was arguably less so. (Edward incautiously dismissed 'speculations about the latest conspiracy to blow up buildings or sabotage commercial airliners' as the feverish product of 'highly exaggerated stereotypes.') Covering Islam took as its point of departure the Iranian revolution, which by then had been fully counter-revolutionized by the forces of the Ayatollah. Yes, it was true that the Western press—which was one half of the pun about 'covering'—had been naïve if not worse about the Pahlavi regime. Yes, it was true that few Middle East 'analysts' had had any concept of the latent power of Shi'ism to create mass mobilization. Yes, it was true that almost every stage of the Iranian drama had come as a complete surprise to the media. But wasn't it also the case that Iranian society was now disappearing into a void of retrogressive piety that had levied war against Iranian Kurdistan and used medieval weaponry such as stoning and amputation against its internal critics, or even against those like unveiled women whose very existence constituted an offense?

We're bombarded with hundreds of thousands of images every single day from advertising to social media to magazines telling us what is beauty, telling us that whatever we look like is not good enough and we need their products. So, let’s not create some kind of artificial standard of beauty as our goal because it really just doesn't matter.

We think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. If a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable.

I always said I'm just an instrument; I'm transparent, like a medium, the language passes through me. Which is a bit like saying I'm a recording device, I start and I go. I had a real connection to ongoing, language production in real time.

In the "Republic," Plato vigorously attacked the oral, poetized form as a vehicle for communicating knowledge. He pleaded for a more precise method of communication and classification ("The Ideas"), one which would favor the investigation of facts, principles of reality, human nature, and conduct. What the Greeks meant by "poetry" was radically different from what we mean by poetry. Their "poetic" expression was a product of a collective psyche and mind. The mimetic form, a technique that exploited rhythm, meter and music, achieved the desired psychological response in the listener. Listeners could memorize with greater ease what was sung than what was said. Plato attacked this method because it discouraged disputation and argument. It was in his opinion the chief obstacle to abstract, speculative reasoning - he called it "a poison, and an enemy of the people.

The mass media of film, television, radio and internet have enabled a whole new degree of instant, global stardom for those of dubious talent. As a result, our society is drowning in a flood of celebrities, products of a fame industry of lavish scale.

Previous civilizations have been overthrown from without by the incursion of barbarian hordes. Christendom has dreamed up its own dissolution in the minds of its own intellectual elite. Our barbarians are home products, indoctrinated at the public expense, urged on by the media systematically stage by stage, dismantling Christendom, depreciating and deprecating all its values.

It started with blogs; now, through social media, anyone who is active on the internet creates a digital projection of themselves for public consumption. We are all stars, all heroes in our own online productions. What does this do for our authenticity? It destroys it.

In a speech given at an academic conference at Yale University in 1972, Fred Rogers said, “The impact of television must be considered in the light of the possibility that children are exposed to experiences which may be far beyond what their egos can deal with effectively. Those of us who produce television must assume the responsibility for providing images of trustworthy available adults who will modulate these experiences and attempt to keep them within manageable limits.” Which is exactly what Rogers himself had tried to do with the production of Mister Rogers' Neighborhood.

Social media notifications are a great example of how your brain is being hijacked. Whenever you see a notification, you anticipate the reward you’ll receive when clicking on it, which triggers the release of dopamine in your brain. However, this doesn’t make you happy or fulfill you—at least not for long.

The designer is primarily confronted with three classes of material: a) the given material: product, copy, slogan, logotype, format, media, production process; b) the formal material: space, contrast, proportion, harmony, rhythm, repetition, line, mass, shape, color, weight, volume, value, texture; c) the psychological material: visual perception and optical illusion problems, the spectators’ instincts, intuitions, and emotions as well as the designer’s own needs.

Perhaps it’s not about squeezing more into our days, but removing what breaks our attention. Whether it’s meetings, to-do lists, or social media, we can scatter seemingly harmless interruptions in our day that take longer to recuperate from than we might anticipate. We might schedule a coffee meeting that’s only

There, in the unconscious, we sleep upon the psyche's oceanic floor, together like some vast bed of kelp, each wavering strand an individual American, swaying in the currents of national suggestion. In the form of a giant Portuguese man-of-war, our government hovers, rippling above us, showering freshly produced national memory spores on the fertile bed of our forgetfulness. Schools of undulating corporate jellyfish pass over, sowing the brands of products and services ... followed by the octopi called media and marketing, issuing milky clouds of sperm to fertilise the seeds with the animating plasma of The Great Dream.

People who do surf the Internet for fun at work—within a reasonable limit of less than 20 percent of their total time in the office—are more productive by about 9 percent than those who don't,” according to Dr. Brent Coker, from the department of management and marketing at the University of Melbourne, Australia.

If word-of-mouth pundits agree on anything, it’s that being interesting is essential if you want people to talk. Most buzz marketing books will tell you that. So will social media gurus. “Nobody talks about boring companies, boring products, or boring ads,” argues one prominent word-of-mouth advocate. Unfortunately, he’s wrong.

I suspect, though I cannot prove, that in part this is the consequence of living in a world, including a mental world, so thoroughly saturated by the products of the media of mass communication. In such a world, what is done or happens in private is not done or has not happened at all, at least not in the fullest possible sense.

Checking is not a useful thing. It might be a verb, but it’s not a real action. When I started blogging, I always checked my stats for no reason. Then I thought: What’s the outcome of checking? Nothing. You just consume information. I try to keep my “checking” at a minimum. That’s why I deleted all news and social media apps on my phone. I don’t even have email on my phone. Otherwise, I check it all the time. I don’t want that. I only want to check my email when I have time to answer emails.

I discovered that living the life we want requires not only doing the right things; it also requires we stop doing the wrong things that take us off track. We all know eating cake is worse for our waistlines than having a healthy salad. We agree that aimlessly scrolling our social media feeds is not as enriching as spending time with real friends in real life. We understand that if we want to be more productive at work, we need to stop wasting time and actually do the work. We already know what

I am not anti-technology. After all, there are forms of technology—from tools that let us observe the natural world to decentralized, noncommercial social networks—that might situate us more fully in the present. Rather, I am opposed to the way that corporate platforms buy and sell our attention, as well as to designs and uses of technology that enshrine a narrow definition of productivity and ignore the local, the carnal, and the poetic. I am concerned about the effects of current social media on expression—including the right not to express oneself—and its deliberately addictive features. But the villain here is not necessarily the Internet, or even the idea of social media; it is the invasive logic of commercial social media and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction. It is furthermore the cult of individuality and personal branding that grow out of such platforms and affect the way we think about our offline selves and the places where we actually live.

It's genius, really: saturate the media with ideal bodies, convince women that they can only be happy if they look like those bodies, sell women products promising to give them those bodies, and when those products don't work, tell the women that it's their fault for not having enough willpower, and sell them more. If women begin to achieve the current ideal body, change the ideal so that they'll need to keep buying products (that don't work) to attain the impossible. Rinse and repeat. They go home rolling in their billions and we're left with shattered self-esteem, empty bank accounts, wasted years, and useless products, and we still blame ourselves instead of seeing it for the manipulation that it is. And all along the whole thing rests on that one big lie, that your body needs to look a certain way in order for you to be happy. We bought it. We still buy it.

An eerie aspect of social media is the way the dead’s account lingers in digital space as a floating memorial. Friends post emotional farewells as if the departed will read them. But we all know that those words are for the rest of the world as if to flaunt their bond with the deceased like a new car or engagement ring. Just like any material possession that ceases production, a person’s value amplifies when they are dead. They have no future. They have no present. Their past becomes a limited resource that everyone is desperate to snag a piece of.

Meanwhile, Mme Mao and her cohorts were renewing their efforts to prevent the country from working. In industry, their slogan was: "To stop production is revolution itself." In agriculture, in which they now began to meddle seriously: "We would rather have socialist weeds than capitalist crops." Acquiring foreign technology became "sniffing after foreigners' farts and calling them sweet." In education: "We want illiterate working people, not educated spiritual aristocrats." They called for schoolchildren to rebel against their teachers again; in January 1974, classroom windows, tables, and chairs in schools in Peking were smashed, as in 1966. Mme Mao claimed this was like "the revolutionary action of English workers destroying machines in the eighteenth century." Mme Mao launched a fresh attack on foreign culture. In early 1974 there was a big media campaign denouncing the Italian director Michelangelo Antonioni for a film he had made about China, although no one in China had seen the film, and few had even heard of it or of Antonioni. This xenophobia was extended to Beethoven after a visit by the Philadelphia Orchestra.

Ritual abuse diagnosis research – excerpt from a chapter in: Lacter, E. & Lehman, K. (2008).Guidelines to Differential Diagnosis between Schizophrenia and Ritual Abuse/Mind Control Traumatic Stress. In J.R. Noblitt & P. Perskin(Eds.), Ritual Abuse in the Twenty-first Century: Psychological, Forensic, Social and Political Considerations, pp. 85-154. Bandon, Oregon: Robert D. Reed Publishers. quotes: A second study revealed that these results were unrelated to patients’ degree of media and hospital milieu exposure to the subject of Satanic ritual abuse. “In fact, less media exposure was associated with production of more Satanic content in patients reporting ritual abuse, evidence that reports of ritual abuse are not primarily the product of exposure contagion.” Responses are consistent with the devastating and pervasive abuse these victims have experienced, so often including immediate family members.

Meanwhile, Mme Mao and her cohorts were renewing their efforts to prevent the country from working. In industry, their slogan was: "To stop production is revolution itself." In agriculture, in which they now began to meddle seriously: "We would rather have socialist weeds than capitalist crops." Acquiring foreign technology became "sniffing after foreigners' farts and calling them sweet." In education: "We want illiterate working people, not educated spiritual aristocrats." They called for schoolchildren to rebel against their teachers again; in January 1974, classroom windows, tables, and chairs in schools in Peking were smashed, as in 1966. Mme Mao claimed this was like "the revolutionary action of English workers destroying machines in the eighteenth century." All this demagoguery' had one purpose: to create trouble for Zhou Enlai and Deng Xiao-ping and generate chaos. It was only in persecuting people and in destruction that Mme Mao and the other luminaries of the Cultural Revolution had a chance to "shine." In construction they had no place. Zhou and Deng had been making tentative efforts to open the country up, so Mme Mao launched a fresh attack on foreign culture. In early 1974 there was a big media campaign denouncing the Italian director Michelangelo Antonioni for a film he had made about China, although no one in China had seen the film, and few had even heard of it or of Antonioni. This xenophobia was extended to Beethoven after a visit by the Philadelphia Orchestra. In the two years since the fall of Lin Biao, my mood had changed from hope to despair and fury. The only source of comfort was that there was a fight going on at all, and that the lunacy was not reigning supreme, as it had in the earlier years of the Cultural Revolution. During this period, Mao was not giving his full backing to either side. He hated the efforts of Zhou and Deng to reverse the Cultural Revolution, but he knew that his wife and her acolytes could not make the country work. Mao let Zhou carry on with the administration of the country, but set his wife upon Zhou, particularly in a new campaign to 'criticize Confucius." The slogans ostensibly denounced Lin Biao, but were really aimed at Zhou, who, it was widely held, epitomized the virtues advocated by the ancient sage. Even though Zhou had been unwaveringly loyal, Mao still could not leave him alone. Not even now, when Zhou was fatally ill with advanced cancer of the bladder.

For example, Facebook had planned to launch a Facebook for children code-named "Project Family," and Sheryl would occasionally remind the policy team of their "failure to do this while we had the opportunity," blaming the policy team for missing the chance to get kids on Facebook but she, like most of the leaders at Facebook with younger children, severely limits her kids' access to screens, let alone social media accounts. And she never shares images of her children on social media. Silicon Valley is awash in wooden Montessori toys and shrouded in total screen bans. Parents at work talk about how they don't allow their teens to have mobile phones, which only underscores how well these executives understand the real damage their product inflicts on young minds.

It still shocks me to see countless academics who consider themselves intelligent, deep, or critical who constantly post and share articles from places like NYTimes, the New Yorker, the Atlantic, and other such sources that, at the surface, appear to be intelligent, objective, and critical even of the power under which they operate (the Western elites), but if you dig deeper, you will discover that they are, one way or another, in perfect harmony with the imperial and colonial agenda of the West against the rest.

On the contrary, I’m too weak for it. I mean, everyone is, but I am especially susceptible to its false rewards, you know? It’s designed to addict you, to prey on your insecurities and use them to make you stay. It exploits everybody’s loneliness and promises us community, approval, friendship. Honestly, in that sense, social media is a lot like the Church of Scientology. Or QAnon. Or Charles Manson. And then on top of that—weaponizing a person’s isolation—it convinces every user that she is a minor celebrity, forcing her to curate some sparkly and artificial sampling of her best experiences, demanding a nonstop social performance that has little in common with her inner life, intensifying her narcissism, multiplying her anxieties, narrowing her worldview. All while commodifying her, harvesting her data, and selling it to nefarious corporations so that they can peddle more shit that promises to make her prettier, smarter, more productive, more successful, more beloved. And throughout all this, you have to act stupefied by your own good luck. Everybody’s like, Words cannot express how fortunate I feel to have met this amazing group of people, blah blah blah. It makes me sick. Everybody influencing, everybody under the influence, everybody staring at their own godforsaken profile, searching for proof that they’re lovable. And then, once you’re nice and distracted by the hard work of tallying up your failures and comparing them to other people’s triumphs, that’s when the algorithmic predators of late capitalism can pounce, enticing you to partake in consumeristic, financially irresponsible forms of so-called self-care, which is really just advanced selfishness. Facials! Pedicures! Smoothie packs delivered to your door! And like, this is just the surface stuff. The stuff that oxidizes you, personally. But a thousand little obliterations add up, you know? The macro damage that results is even scarier. The hacking, the politically nefarious robots, opinion echo chambers, fearmongering, erosion of truth, etcetera, etcetera. And don’t get me started on the destruction of public discourse. I mean, that’s just my view. Obviously to each her own. But personally, I don’t need it. Any of it.” Blandine cracks her neck. “I’m corrupt enough.

A 2011 UN report admitted—years before the Paris climate pact—that going green will cost $76 trillion over forty years. Dan Gainor of the Media Research Institute has explained, “So let’s do the math: That works out to a grand total of $76 trillion, over 40 years—or more than five times the entire Gross Domestic Product of the United States ($14.66 trillion a year). It’s all part of a ‘technological overhaul’ ‘on the scale of the first industrial revolution’ called for in the annual report. Except that the U.N. will apparently control this next industrial revolution.”55

The popular media and conventional wisdom, including the medical profession's traditional approach to nutrition, have created and continue to perpetuate this problem through inadequate, outdated dietary counseling. Attempts to universalize dietary therapies so that one-diet-fits-all influences the flawed claims against meats and fats, thereby encouraging overconsumption of grains. Government-sponsored guides to healthy eating, such as the USDA's food pyramid, which advocates six to eleven servings of grains daily for everyone, lag far behind current research and continue to preach dangerously old-fashioned ideas. Because the USDA's function is largely the promotion of agriculture and agricultural products, there is a clear conflict of interest inherent in any USDA claim of healthful benefits arising from any agricultural product. Popular beliefs and politically motivated promotion, not science, continue to dictate dietary recommendations, leading to debilitating and deadly diseases that are wholly or partly preventable.

The biggest influence by far—by a country mile—was the media. Donald Trump’s presidency is a product of the free press. Not free as in freedom of expression, I mean free as unpaid for. Rallies broadcast live, tweets, press conferences, idiotic interviews, 24-7 wall-to-wall coverage, all without spending a penny. The free press gave America Trump.

Oh, and one more thing (sorry). The trans narrative perpetuated by mainstream media fucking sucks because it rarely acknowledges history or community. It implies—or, at times, outright says—that this whole trans thing is new. That the trans experience is a product of the modern world. As if trans people haven’t been around for all of recorded history. As if gender nonconformity isn’t as old as gender itself. As if precolonial and indigenous cultures across the world didn’t have rich traditions of honoring gender nonconforming, trans, and two-spirit people. As if every trans person on the planet doesn’t owe our present freedom to the struggles of generations of gender nonconforming and trans folks who came before.

Is it honestly possible to feel safe and secure in a capitalist society that defines our human value based on what we do and how much we make, rather than who we are? Is it honestly possible to feel safe and secure in a society that bombards us with messages asserting (even aggressing) that in order to be secure in our self or with our place in the world we need to acquire more money, more religion, more objects, more products, more body-altering procedures or more property? Society teaches us how to love and who is worthy of love via the media, commercials and through institutionalized practices such as tax benefits for married couples. Relationships are defined as valuable and potential partners are evaluated as worthy based on how much money is spent on dinner, date nights, vacations, diamonds and wedding arrangements. Flipping to the other extreme and thinking that money doesn’t matter or is unimportant in a relationship can also be damaging, since we live in a society where money is a basic requirement for survival. It’s difficult to show up and thrive in relationships when we can’t feed ourselves, pay the bills or afford basic health care.

Humans are curious creatures, and most people find it almost impossible to ignore their email and social media notifications until the end of their work sessions. If you’re being interrupted every few minutes by a ping or flashing browser tab, it will greatly reduce your productivity and concentration. Additionally, these social activities are pleasurable—they give our brains a little hit of dopamine, otherwise known as the happy hormone. In other words, social media can be addictive. A quick five minutes on Facebook can easily turn into an hour, as many of us can attest to. Rather than struggling against your brain’s natural inclination to procrastinate, save yourself a lot of time and hassle by simply closing your email tab and banning social media during work time.

Chapter 4,‘Organised abuse and the pleasures of disbelief’, uses Zizek’s (1991) insights into cite political role of enjoyment to analyse the hyperbole and scorn that has characterised the sceptical account of organised and ritualistic abuse. The central argument of this chapter is that organised abuse has come to public attention primarily as a subject of ridicule within the highly partisan writings of journalists, academics and activists aligned with advocacy groups for people accused of sexual abuse. Whilst highlighting the pervasive misrepresentations that characterise these accounts, the chapter also implicates media consumers in the production of ignorance and disdain in relation to organised abuse and women’s and children’s accounts of sexual abuse more generally.

Fiction is a set of observable manifestations, as represented and frozen in language, that triggers a profoundly subjective and individual experience. Ultimately, this is the kind of productive dilemma that can allow fiction to get to places that other media does not. Fiction is exceptionally good at providing models for consciousness, and at putting readers in a position to take upon themselves the structure of another consciousness for a short while. It is better at this than any other genre or media, and can do it in any number of modes (realistic or metafictional, reliably or unreliably, representationally or metafictionally, etc.). But for it to be able to do this as well as it possibly can, it must clear a space. This is where, for me, doing without becomes most crucial. The subtractions that we find in innovative fictions (even when those subtractions, as in Joyce's work, are followed by further ornamentations and encrustations) are there to facilitate the simulation of consciousness. What is subtracted is the significance and meaning designed to let us classify an experience without entering into it. Doing without such things opens the door wider for experience, putting the reader in a position where they are experiencing fiction in lieu of understanding it. By paying more attention to what we leave out than to how readers are going to interpret or work after the fact, we refuse to let fiction be assimilable, digestible, and safe. We keep it from being mere fodder for criticism and instead accept it as valid, vital experience.

We find the same situation in the economy. On the one hand, the battered remnants of production and the real economy; on the other, the circulation of gigantic amounts of virtual capital. But the two are so disconnected that the misfortunes which beset that capital – stock market crashes and other financial debacles – do not bring about the collapse of real economies any more. It is the same in the political sphere: scandals, corruption and the general decline in standards have no decisive effects in a split society, where responsibility (the possibility that the two parties may respond to each other) is no longer part of the game. This paradoxical situation is in a sense beneficial: it protects civil society (what remains of it) from the vicissitudes of the political sphere, just as it protects the economy (what remains of it) from the random fluctuations of the Stock Exchange and international finance. The immunity of the one creates a reciprocal immunity in the other – a mirror indifference. Better: real society is losing interest in the political class, while nonetheless availing itself of the spectacle. At last, then, the media have some use, and the ‘society of the spectacle’ assumes its full meaning in this fierce irony: the masses availing themselves of the spectacle of the dysfunctionings of representation through the random twists in the story of the political class’s corruption. All that remains now to the politicians is the obligation to sacrifice themselves to provide the requisite spectacle for the entertainment of the people.

The air, soil and water cumulatively degrade; the climates and oceans destabilize; species become extinct at a spasm rate across continents; pollution cycles and volumes increase to endanger life-systems at all levels in cascade effects; a rising half of the world is destitute as inequality multiplies; the global food system produces more and more disabling and contaminated junk food without nutritional value; non-contagious diseases multiply to the world’s biggest killer with only symptom cures; the vocational future of the next generation collapses across the world while their bank debts rise; the global financial system has ceased to function for productive investment in life-goods; collective-interest agencies of governments and unions are stripped while for-profit state subsidies multiply; police state laws and methods advance while belligerent wars for corporate resources increase; the media are corporate ad vehicles and the academy is increasingly reduced to corporate functions; public sectors and services are non-stop defunded and privatized as tax evasion and transnational corporate funding and service by governments rise at the same time at every level.

At the very same time that we witnessed the explosion of white celebrity moms, and the outpouring of advice to a surveillance of middle-class mothers, the welfare mother, trapped in a "cycle of dependency," became ubiquitous in our media landscape, and she came to represent everything wrong with America. She appeared not in the glossy pages of the women's magazines but rather as the subject of news stories about the "crisis" in the American family and the newly declared "war" on welfare mothers. Whatever ailed America--drugs, crime, loss of productivity--was supposedly her fault. She was portrayed as thumbing her nose at intensive mothering. Even worse, she was depicted as bringing her kids into the realm of market values, as putting a price on their heads, by allegedly calculating how much each additional child was worth and then getting pregnant to cash in on them. For middle-class white women in the media, by contrast, their kids were priceless, these media depictions reinforced the divisions between "us" (minivan moms) and "them" (welfare mothers, working-class mothers, teenage mothers), and did so especially along the lines of race. For example, one of the most common sentences used to characterize the welfare mother was, "Tanya, who has_____ children by ______ different men" (you fill in the blanks). Like zoo animals, their lives were reduced to the numbers of successful impregnations by multiple partners. So it's interesting to note that someone like Christie Brinkley, who has exactly the same reproductive MO, was never described this way. Just imagine reading a comparable sentence in Redbook. "Christie B., who has three children by three different men." But she does, you know.

Nature as a means of reproduction is important for these intellectual workers because the specialisation and one-sidedness of their work generates psychological instability and requires periods of complete relaxation without jarring sensorial stimuli (noise, media, social contacts). Nature is the most efficient compensation for intellectual stress since it represents the unity of body and mind against the capitalist division of labour. Extensive consumption of nature has traditionally been an element of the re-production of intellectual workers. (It started with Rousseau, then came the Romantics, Thoreau, the early tourists, Tolstoi, artists’ colonies in the Alps, etc). The ecological movement responds directly to the class interests of the intellectual sector of the proletariat and the struggle against nuclear power plants is a mere extension of this struggle.

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.

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The biggest influence by far—by a country mile—was the media. Donald Trump’s presidency is a product of the free press. Not free as in freedom of expression, I mean free as unpaid for. Rallies broadcast live, tweets, press conferences, idiotic interviews, 24-7 wall-to-wall coverage, all without spending a penny. The free press gave America Trump. Right, left, moderate, tabloid, broadsheet, television, radio, Internet, Facebook—that is who elected Trump and might well elect him again.

It doesn’t so much matter what you do with your time; rather, success is measured by whether you did what you planned to do. It’s fine to watch a video, scroll social media, daydream, or take a nap, as long as that’s what you planned to do. Alternatively, checking work email, a seemingly productive task, is a distraction if it’s done when you intended to spend time with your family or work on a presentation. Keeping a timeboxed schedule is the only way to know if you’re distracted. If you’re not spending your time doing what you’d planned, you’re off track.

Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

1990 was a totally political time. George Bush was president, people were dying of AIDS, a lot of our friends, and there was no money being spent by the government either on AIDS or art. So a lot of extreme sexual and political work was made at that time. It was in response to the situation. But that kind of "edgy" political work wasn't exactly what I was doing. I felt a little like my mother. I just wasn't surprised that the government wouldn't support this work. What would you expect. I had personally grown up in a world of total censorship so I wasn't surprised to see politicians wanting to take money away from the art that was explicitly talking about this entire reality of ours. It seemed like the real desire from them (the politicians) was to have no description. That's what they would have paid for. ...Doing their business, wars or whatever, behind the scenes and meanwhile propagating a giant nothing which has become a something the government and the media have only perfected since. To a very large extent people don't even know. I mean it's kind of the great product of this country. The American Way. A big nothing. A cataclysmic unawareness in the face of evil.

Women who seek a lasting mate, for example, have at their disposal a wide range of tactics, including displays of loyalty, signals of common interests, and acts of intelligence. Women purchase beauty products not because they have been brainwashed by the media, but because they have determined that using beauty products will increase their power to get what they want. Women are not unsuspecting dupes manipulated by the forces of Madison Avenue, but determine through their preferences which products they will consume—products that they perceive will enhance their value as a mate, friend, or group member.

Despite these trends, our culture pushes a Bad Energy world onto kids who cannot protect themselves. Our culture has normalized giving one-year-olds packaged, ultra-processed foods like cake, Goldfish, rice puffs, juice, and french fries. We slather toxic, artificially scented lotions and shampoos all over their tiny bodies as soon as their first hospital bath. We damage their livers and antioxidant capacity with too much acetaminophen (Tylenol) at the first sign of fussiness or a cold. We blast their microbiomes with heavy-duty antibiotics at the first sign of a possible ear infection. And we interrupt their sleep for unconscionably early school times, then force them to sit at desks in school for six or more hours a day. We create terror and chronic stress in their bodies from social media and overall media exposure. The world kids live in is inflammatory and metabolically disastrous unless parents staunchly go against the tide of “normal” American culture. The irony is that so many parents wish that parenting were easier—fewer infections, less colic, easier behavioral patterns—without thinking through the lens of energy production in their children’s bodies. We can do so much to make our lives and our kids’ lives easier by controlling the controllable.

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When President Obama asked to meet with Steve Jobs, the late Apple boss, his first question was ‘how much would it cost to make the iPhone in the United States, instead of overseas?’ Jobs was characteristically blunt, asserting that ‘those jobs are never coming back’. In point of fact, it’s been estimated that making iPhones exclusively in the US would add around $65 to the cost of each phone – not an unaffordable cost, or an unthinkable drop in margin for Apple, if it meant bringing jobs back home.  But American workers aren’t going to be making iPhones anytime soon, because of the need for speed, and scale, in getting the product on to shelves around the world. When Apple assessed the global demand for the iPhone it estimated that it would need almost 9,000 engineers overseeing the production process to meet demand. Their analysts reported that it would take nine months to recruit that many engineers in the US – in China, it took 15 days. It’s these kind of tales that cause US conservative media outlets to graphically describe Asia as ‘eating the lunch’ off the tables of patriotic, if sleep-walking, American citizens. If Apple had chosen to go to India, instead of China, the costs may have been slightly higher, but the supply of suitably qualified engineers would have been just as plentiful. While China may be the world’s biggest manufacturing plant, India is set to lead the way in the industry that poses the biggest threat to western middle-class parents seeking to put their sons or daughters through college: knowledge.

The same thing, notes Brynjolfsson, happened 120 years ago, in the Second Industrial Revolution, when electrification—the supernova of its day—was introduced. Old factories did not just have to be electrified to achieve the productivity boosts; they had to be redesigned, along with all business processes. It took thirty years for one generation of managers and workers to retire and for a new generation to emerge to get the full productivity benefits of that new power source. A December 2015 study by the McKinsey Global Institute on American industry found a “considerable gap between the most digitized sectors and the rest of the economy over time and [found] that despite a massive rush of adoption, most sectors have barely closed that gap over the past decade … Because the less digitized sectors are some of the largest in terms of GDP contribution and employment, we [found] that the US economy as a whole is only reaching 18 percent of its digital potential … The United States will need to adapt its institutions and training pathways to help workers acquire relevant skills and navigate this period of transition and churn.” The supernova is a new power source, and it will take some time for society to reconfigure itself to absorb its full potential. As that happens, I believe that Brynjolfsson will be proved right and we will start to see the benefits—a broad range of new discoveries around health, learning, urban planning, transportation, innovation, and commerce—that will drive growth. That debate is for economists, though, and beyond the scope of this book, but I will be eager to see how it plays out. What is absolutely clear right now is that while the supernova may not have made our economies measurably more productive yet, it is clearly making all forms of technology, and therefore individuals, companies, ideas, machines, and groups, more powerful—more able to shape the world around them in unprecedented ways with less effort than ever before. If you want to be a maker, a starter-upper, an inventor, or an innovator, this is your time. By leveraging the supernova you can do so much more now with so little. As Tom Goodwin, senior vice president of strategy and innovation at Havas Media, observed in a March 3, 2015, essay on TechCrunch.com: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.

A large brand will typically spend between 10 and 20 percent of their media buy on creative,” DeJulio explains. “So if they have a $500 million media budget, there’s somewhere between $50 to $100 million going toward creating content. For that money they’ll get seven to ten pieces of content, but not right away. If you’re going to spend $1 million on one piece of content, it’s going to take a long time—six months, nine months, a year—to fully develop. With this budget and timeline, brands have no margin to take chances creatively.” By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse—anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition—the ideation phase—a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dollars and time.

I mean, everyone is, but I am especially susceptible to its false rewards, you know? It’s designed to addict you, to prey on your insecurities and use them to make you stay. It exploits everybody’s loneliness and promises us community, approval, friendship. Honestly, in that sense, social media is a lot like the Church of Scientology. Or QAnon. Or Charles Manson. And then on top of that—weaponizing a person’s isolation—it convinces every user that she is a minor celebrity, forcing her to curate some sparkly and artificial sampling of her best experiences, demanding a nonstop social performance that has little in common with her inner life, intensifying her narcissism, multiplying her anxieties, narrowing her worldview. All while commodifying her, harvesting her data, and selling it to nefarious corporations so that they can peddle more shit that promises to make her prettier, smarter, more productive, more successful, more beloved. And throughout all this, you have to act stupefied by your own good luck. Everybody’s like, Words cannot express how fortunate I feel to have met this amazing group of people, blah blah blah. It makes me sick. Everybody influencing, everybody under the influence, everybody staring at their own godforsaken profile, searching for proof that they’re lovable. And then, once you’re nice and distracted by the hard work of tallying up your failures and comparing them to other people’s triumphs, that’s when the algorithmic predators of late capitalism can pounce, enticing you to partake in consumeristic, financially irresponsible forms of so-called self-care, which is really just advanced selfishness. Facials! Pedicures! Smoothie packs delivered to your door! And like, this is just the surface stuff. The stuff that oxidizes you, personally. But a thousand little obliterations add up, you know? The macro damage that results is even scarier. The hacking, the politically nefarious robots, opinion echo chambers, fearmongering, erosion of truth, etcetera, etcetera. And don’t get me started on the destruction of public discourse. I mean, that’s just my view. Obviously to each her own. But personally, I don’t need it. Any of it.” Blandine cracks her neck. “I’m corrupt enough.

What is a “pyramid?” I grew up in real estate my entire life. My father built one of the largest real estate brokerage companies on the East Coast in the 1970s, before selling it to Merrill Lynch. When my brother and I graduated from college, we both joined him in building a new real estate company. I went into sales and into opening a few offices, while my older brother went into management of the company. In sales, I was able to create a six-figure income. I worked 60+ hours a week in such pursuit. My brother worked hard too, but not in the same fashion. He focused on opening offices and recruiting others to become agents to sell houses for him. My brother never listed and sold a single house in his career, yet he out-earned me 10-to-1. He made millions because he earned a cut of every commission from all the houses his 1,000+ agents sold. He worked smarter, while I worked harder. I guess he was at the top of the “pyramid.” Is this legal? Should he be allowed to earn more than any of the agents who worked so hard selling homes? I imagine everyone will agree that being a real estate broker is totally legal. Those who are smart, willing to take the financial risk of overhead, and up for the challenge of recruiting good agents, are the ones who get to live a life benefitting from leveraged Income. So how is Network Marketing any different? I submit to you that I found it to be a step better. One day, a friend shared with me how he was earning the same income I was, but that he was doing so from home without the overhead, employees, insurance, stress, and being subject to market conditions. He was doing so in a network marketing business. At first I refuted him by denouncements that he was in a pyramid scheme. He asked me to explain why. I shared that he was earning money off the backs of others he recruited into his downline, not from his own efforts. He replied, “Do you mean like your family earns money off the backs of the real estate agents in your company?” I froze, and anyone who knows me knows how quick-witted I normally am. Then he said, “Who is working smarter, you or your dad and brother?” Now I was mad. Not at him, but at myself. That was my light bulb moment. I had been closed-minded and it was costing me. That was the birth of my enlightenment, and I began to enter and study this network marketing profession. Let me explain why I found it to be a step better. My research led me to learn why this business model made so much sense for a company that wanted a cost-effective way to bring a product to market. Instead of spending millions in traditional media ad buys, which has a declining effectiveness, companies are opting to employ the network marketing model. In doing so, the company only incurs marketing cost if and when a sale is made. They get an army of word-of-mouth salespeople using the most effective way of influencing buying decisions, who only get paid for performance. No salaries, only commissions. But what is also employed is a high sense of motivation, wherein these salespeople can be building a business of their own and not just be salespeople. If they choose to recruit others and teach them how to sell the product or service, they can earn override income just like the broker in a real estate company does. So now they see life through a different lens, as a business owner waking up each day excited about the future they are building for themselves. They are not salespeople; they are business owners.

It is the very impersonal quality of urban life, which is lived among strangers, that accounts for intensified religious feeling. For in the village of old, religion was a natural extension of the daily traditions and routine of life among the extended family; but migrations to the city brought Muslims into the anonymity of slum existence, and to keep the family together and the young from drifting into crime, religion has had to be reinvented in starker, more ideological form. In this way states weaken, or at least have to yield somewhat, to new and sometimes extreme kinds of nationalism and religiosity advanced by urbanization. Thus, new communities take hold that transcend traditional geography, even as they make for spatial patterns of their own. Great changes in history often happen obscurely.10 A Eurasia and North Africa of vast, urban concentrations, overlapping missile ranges, and sensational global media will be one of constantly enraged crowds, fed by rumors and half-truths transported at the speed of light by satellite channels across the rimlands and heartland expanse, from one Third World city to another. Conversely, the crowd, empowered by social media like Twitter and Facebook, will also be fed by the very truth that autocratic rulers have denied it. The crowd will be key in a new era where the relief map will be darkened by densely packed megacities—the crowd being a large group of people who abandon their individuality in favor of an intoxicating collective symbol. Elias Canetti, the Bulgarian-born Spanish Jew and Nobel laureate in literature, became so transfixed and terrified at the mob violence over inflation that seized Frankfurt and Vienna between the two world wars that he devoted much of his life to studying the human herd in all its manifestations. The signal insight of his book Crowds and Power, published in 1960, was that we all yearn to be inside some sort of crowd, for in a crowd—or a mob, for that matter—there is shelter from danger and, by inference, from loneliness. Nationalism, extremism, the yearning for democracy are all the products of crowd formations and thus manifestations of seeking to escape from loneliness. It is loneliness, alleviated by Twitter and Facebook, that ultimately leads to the breakdown of traditional authority and the erection of new kinds.

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

Mosseri’s answer to the important question was perfect by Facebook standards: “Technology isn’t good or bad—it just is,” he wrote. “Social media is a great amplifier. We need to do all we can responsibly to magnify the good and address the bad.” But nothing “just is,” especially Instagram. Instagram isn’t designed to be a neutral technology, like electricity or computer code. It’s an intentionally crafted experience, with an impact on its users that is not inevitable, but is the product of a series of choices by its makers about how to shape behavior. Instagram trained its users on likes and follows, but that wasn’t enough to create the emotional attachment users have to the product today. They also thought about their users as individuals, through the careful curation of an editorial strategy, and partnerships with top accounts. Instagram’s team is expert at amplifying “the good.” When it comes to addressing “the bad,” though, employees are concerned the app is thinking in terms of numbers, not people. Facebook’s top argument against a breakup is that its “family of apps” evolution will be better for users’ safety. “If you want to prevent interference in elections, if you want to reduce[…]

Our exploration into advertising and media is at its root a critique of the exploitative nature of capitalism and consumerism. Our economic systems shape how we see our bodies and the bodies of others, and they ultimately inform what we are compelled to do and buy based on that reflection. Profit-greedy industries work with media outlets to offer us a distorted perception of ourselves and then use that distorted self-image to sell us remedies for the distortion. Consider that the female body type portrayed in advertising as the “ideal” is possessed naturally by only 5 percent of American women. Whereas the average U.S. woman is five feet four inches tall and weighs 140 pounds, the average U.S. model is five feet eleven and weighs 117. Now consider a People magazine survey which reported that 80 percent of women respondents said images of women on television and in the movies made them feel insecure. Together, those statistics and those survey results illustrate a regenerative market of people who feel deficient based on the images they encounter every day, seemingly perfectly matched with advertisers and manufacturers who have just the products to sell them (us) to fix those imagined deficiencies.18

In the logic of ableism, anyone who can handle such an (allegedly) horrible life must be strong; a lesser man would have given up in despair years ago. Indeed, Reeve's refusal to “give up” is precisely why the FBL selected Reeve for their model of strength; in the “billboard backstories” section of their website, they praise Reeve for trying to “beat paralysis and the spinal cord injuries” rather than “giv[ing] up.” Asserting that Goldberg is successful because of her hard work suggests that other people with dyslexia and learning disabilities who have not met with similar success have simply failed to engage in hard work; unlike Whoopi Goldberg, they are apparently unwilling to devote themselves to success. Similarly, by positioning Weihenmayer's ascent of Everest as a matter of vision, the FBL implies that most blind people, who have not ascended Everest or accomplished equivalently astounding feats, are lacking not only eyesight but vision. The disabled people populating these billboards epitomize the paradoxical figure of the supercrip: supercrips are those disabled figures favored in the media, products of either extremely low expectations (disability by definition means incompetence, so anything a disabled person does, no matter how mundane or banal, merits exaggerated praise) or extremely high expectations (disabled people must accomplish incredibly difficult, and therefore inspiring, tasks to be worthy of nondisabled attention).

I believe that if, like me, you have privilege and are equipped with the resources and knowledge to have these conversations, it is your job to educate those who have no idea how to navigate this information, define these resources, and to challenge their own preconceived ideas. It is not solely the responsibility of marginalised people to advocate for their own rights, to explain their own oppression, or to hold hands with the very people undermining them. This is a reminder that each and every one of us has arrived at our current worldview because of people who took the time to explain things, who performed labour to educate us. We need to pay that forward, not sit on high horses. I know I am the product of the people closest to me, and that our debates and occasional conflicts are at the crux of my self-development, reflection, and empowerment. It isn’t your job to engage in harmful conversations with those committed to misunderstanding you but it isn’t helpful to demonise people whose views do not mirror your own or whose progress is slower. It isn’t effective to shut down and to turn your back on those with other worldviews once you believe you know better. We shouldn’t pull the ladder up behind us when we decided we’re in the right place. We shouldn’t be shutting up shop. This is the ultimate opportunity to use what we have learned to ensure marginalised people do not have to have these conversations. We don’t need to speak on behalf of anyone but we can direct people to resources, we can push back on problematic language and views, and we can use our knowledge and privilege for change-making. If you hold the privileges that I do, a White woman claiming to be a feminist, your fear is not enough of a barrier. I know that is a confronting statement but it is something we must interrogate. It is vital to note that there are many circumstances where breaking your silence, challenging the status quo, and speaking out pose a threat. I want to be clear that this is not a call to subject yourself to devastating outcomes, or dangerous conversations, or situations that pose a threat to your safety or security. But if the only thing standing between you and change is fear of causing your friends discomfort, or lowering the mood by calling out something that may be considered taboo, you must walk through that fear. History depends on it. Change is contingent on your voice. If you want to identify as a feminist. If you want to claim this space and that you are #doingthework, this is exactly what that work looks like. Having difficult conversations, being brave, and challenging widely held assumptions. Turning up to the protest. Putting your money toward causes you claim to stand for. Buying the book and using what you’ve learned to ensure this work does not remain the sole responsibility of the impacted, marginalised communities, but becomes something that those without lied experiences understand and advocate for. Doing all this, is more than half the battle. The next time you bookend a conversation with “it is not my job to educate you”, I think it is really important to remember that, actually, it kind of is. Your privilege means you have access to people and influence over them. You are considered by society to be more palatable in your anger, and your advocacy, and people are more willing to hear you speak to difficult topics. It is your job to educate yourself, and to use that inherent privilege to educate others, or to at least have a go. It is your job, as the feminist you claim to be, to act as a barricade for people experiencing compounding marginalisations. It is your job to educate yourself and others. It is as simple as that.

[Magyar] had an intense dislike for terms like 'illiberal,' which focused on traits the regimes did not possess--like free media or fair elections. This he likened to trying to describe an elephant by saying that the elephant cannot fly or cannot swim--it says nothing about what the elephant actually is. Nor did he like the term 'hybrid regime,' which to him seemed like an imitation of a definition, since it failed to define what the regime was ostensibly a hybrid of. Magyar developed his own concept: the 'post-communist mafia state.' Both halves of the designation were significant: 'post-communist' because "the conditions preceding the democratic big bang have a decisive role in the formation of the system. Namely that it came about on the foundations of a communist dictatorship, as a product of the debris left by its decay." (quoting Balint Magyar) The ruling elites of post-communist states most often hail from the old nomenklatura, be it Party or secret service. But to Magyar this was not the countries' most important common feature: what mattered most was that some of these old groups evolved into structures centered around a single man who led them in wielding power. Consolidating power and resources was relatively simple because these countries had just recently had Party monopoly on power and a state monopoly on property. ... A mafia state, in Magyar's definition, was different from other states ruled by one person surrounded by a small elite. In a mafia state, the small powerful group was structured just like a family. The center of the family is the patriarch, who does not govern: "he disposes--of positions, wealth, statuses, persons." The system works like a caricature of the Communist distribution economy. The patriarch and his family have only two goals: accumulating wealth and concentrating power. The family-like structure is strictly hierarchical, and membership in it can be obtained only through birth or adoption. In Putin's case, his inner circle consisted of men with whom he grew up in the streets and judo clubs of Leningrad, the next circle included men with whom he had worked with in the KGB/FSB, and the next circle was made up of men who had worked in the St. Petersburg administration with him. Very rarely, he 'adopted' someone into the family as he did with Kholmanskikh, the head of the assembly shop, who was elevated from obscurity to a sort of third-cousin-hood. One cannot leave the family voluntarily: one can only be kicked out, disowned and disinherited. Violence and ideology, the pillars of the totalitarian state, became, in the hands of the mafia state, mere instruments. The post-communist mafia state, in Magyar's words, is an "ideology-applying regime" (while a totalitarian regime is 'ideology-driven'). A crackdown required both force and ideology. While the instruments of force---the riot police, the interior troops, and even the street-washing machines---were within arm's reach, ready to be used, ideology was less apparently available. Up until spring 2012, Putin's ideological repertoire had consisted of the word 'stability,' a lament for the loss of the Soviet empire, a steady but barely articulated restoration of the Soviet aesthetic and the myth of the Great Patriotic War, and general statements about the United States and NATO, which had cheated Russia and threatened it now. All these components had been employed during the 'preventative counter-revolution,' when the country, and especially its youth, was called upon to battle the American-inspired orange menace, which threatened stability. Putin employed the same set of images when he first responded to the protests in December. But Dugin was now arguing that this was not enough. At the end of December, Dugin published an article in which he predicted the fall of Putin if he continued to ignore the importance of ideas and history.

No two individuals, it would seem, could be further apart politically than [Eldridge] Cleaver and [George] Wallace. Cleaver, on the one hand, embodies and articulates the rage that has gripped large segments of the black community in recent years. Born of desperation and despair, this rage has produced burnings and lootings in the ghetto as well as a philosophy of black separatism that represents more a withdrawal from an intimidating and unresponsive white society than a positive program for political action. This rage was also the source of Cleaver's influence. He could ride its powerful currents to fame and notoriety--which the mass media were more than willing to heap upon him--but he could not begin to propose a solution to the injustices that had produced it. Indeed, to assuage the anger and frustration in the black community would have threatened his own base of power. Wallace, on the other hand, has often been called the embodiment of white racism and reaction. That he is, but, more precisely, his preeminence was a result of the fear which gripped large sections of the white community throughout the country. The Wallace movement grew to frightening proportions not because of anything that Wallace did but because the politically polarized atmosphere in the country called forth the need for a man who would represent the fears and the very worst instincts of millions of people. While Cleaver and Wallace seem on the surface to be so very different, they are both simply the manifestations of the same social evils. Black rage and burnt-out ghettos are the product of the economic deprivation of Negro Americans; and white fear and the Wallace vote are the result of the economic scarcity that motivates whites, particularly those in the lower middle class, to feel that they must protect the little they have against the rising demands of blacks. The conditions of deprivation and scarcity, and the consequent growth of racial hostility and political polarization, formed the context within which the events of 1968 unfolded.