Mail Short Quotes

I’m a modern man, a man for the millennium. Digital and smoke free. A diversified multi-cultural, post-modern deconstruction that is anatomically and ecologically incorrect. I’ve been up linked and downloaded, I’ve been inputted and outsourced, I know the upside of downsizing, I know the downside of upgrading. I’m a high-tech low-life. A cutting edge, state-of-the-art bi-coastal multi-tasker and I can give you a gigabyte in a nanosecond! I’m new wave, but I’m old school and my inner child is outward bound. I’m a hot-wired, heat seeking, warm-hearted cool customer, voice activated and bio-degradable. I interface with my database, my database is in cyberspace, so I’m interactive, I’m hyperactive and from time to time I’m radioactive. Behind the eight ball, ahead of the curve, ridin the wave, dodgin the bullet and pushin the envelope. I’m on-point, on-task, on-message and off drugs. I’ve got no need for coke and speed. I've got no urge to binge and purge. I’m in-the-moment, on-the-edge, over-the-top and under-the-radar. A high-concept, low-profile, medium-range ballistic missionary. A street-wise smart bomb. A top-gun bottom feeder. I wear power ties, I tell power lies, I take power naps and run victory laps. I’m a totally ongoing big-foot, slam-dunk, rainmaker with a pro-active outreach. A raging workaholic. A working rageaholic. Out of rehab and in denial! I’ve got a personal trainer, a personal shopper, a personal assistant and a personal agenda. You can’t shut me up. You can’t dumb me down because I’m tireless and I’m wireless, I’m an alpha male on beta-blockers. I’m a non-believer and an over-achiever, laid-back but fashion-forward. Up-front, down-home, low-rent, high-maintenance. Super-sized, long-lasting, high-definition, fast-acting, oven-ready and built-to-last! I’m a hands-on, foot-loose, knee-jerk head case pretty maturely post-traumatic and I’ve got a love-child that sends me hate mail. But, I’m feeling, I’m caring, I’m healing, I’m sharing-- a supportive, bonding, nurturing primary care-giver. My output is down, but my income is up. I took a short position on the long bond and my revenue stream has its own cash-flow. I read junk mail, I eat junk food, I buy junk bonds and I watch trash sports! I’m gender specific, capital intensive, user-friendly and lactose intolerant. I like rough sex. I like tough love. I use the “F” word in my emails and the software on my hard-drive is hardcore--no soft porn. I bought a microwave at a mini-mall; I bought a mini-van at a mega-store. I eat fast-food in the slow lane. I’m toll-free, bite-sized, ready-to-wear and I come in all sizes. A fully-equipped, factory-authorized, hospital-tested, clinically-proven, scientifically- formulated medical miracle. I’ve been pre-wash, pre-cooked, pre-heated, pre-screened, pre-approved, pre-packaged, post-dated, freeze-dried, double-wrapped, vacuum-packed and, I have an unlimited broadband capacity. I’m a rude dude, but I’m the real deal. Lean and mean! Cocked, locked and ready-to-rock. Rough, tough and hard to bluff. I take it slow, I go with the flow, I ride with the tide. I’ve got glide in my stride. Drivin and movin, sailin and spinin, jiving and groovin, wailin and winnin. I don’t snooze, so I don’t lose. I keep the pedal to the metal and the rubber on the road. I party hearty and lunch time is crunch time. I’m hangin in, there ain’t no doubt and I’m hangin tough, over and out!

The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino." - Joe Fox

What is the sound of one hand clapping? What is the weight of a single grain of sand? The answer is equal to my interest in the message you are about to leave so make it short. -- Mitch Hertzog's voice mail message.

Soon after the completion of his college course, his whole nature was kindled into one intense and passionate effervescence of romantic passion. His hour came,—the hour that comes only once; his star rose in the horizon,—that star that rises so often in vain, to be remembered only as a thing of dreams; and it rose for him in vain. To drop the figure,—he saw and won the love of a high-minded and beautiful woman, in one of the northern states, and they were affianced. He returned south to make arrangements for their marriage, when, most unexpectedly, his letters were returned to him by mail, with a short note from her guardian, stating to him that ere this reached him the lady would be the wife of another. Stung to madness, he vainly hoped, as many another has done, to fling the whole thing from his heart by one desperate effort. Too proud to supplicate or seek explanation, he threw himself at once into a whirl of fashionable society, and in a fortnight from the time of the fatal letter was the accepted lover of the reigning belle of the season; and as soon as arrangements could be made, he became the husband of a fine figure, a pair of bright dark eyes, and a hundred thousand dollars; and, of course, everybody thought him a happy fellow. The married couple were enjoying their honeymoon, and entertaining a brilliant circle of friends in their splendid villa, near Lake Pontchartrain, when, one day, a letter was brought to him in that well-remembered writing. It was handed to him while he was in full tide of gay and successful conversation, in a whole room-full of company. He turned deadly pale when he saw the writing, but still preserved his composure, and finished the playful warfare of badinage which he was at the moment carrying on with a lady opposite; and, a short time after, was missed from the circle. In his room,alone, he opened and read the letter, now worse than idle and useless to be read. It was from her, giving a long account of a persecution to which she had been exposed by her guardian's family, to lead her to unite herself with their son: and she related how, for a long time, his letters had ceased to arrive; how she had written time and again, till she became weary and doubtful; how her health had failed under her anxieties, and how, at last, she had discovered the whole fraud which had been practised on them both. The letter ended with expressions of hope and thankfulness, and professions of undying affection, which were more bitter than death to the unhappy young man. He wrote to her immediately: I have received yours,—but too late. I believed all I heard. I was desperate. I am married, and all is over. Only forget,—it is all that remains for either of us." And thus ended the whole romance and ideal of life for Augustine St. Clare. But the real remained,—the real, like the flat, bare, oozy tide-mud, when the blue sparkling wave, with all its company of gliding boats and white-winged ships, its music of oars and chiming waters, has gone down, and there it lies, flat, slimy, bare,—exceedingly real. Of course, in a novel, people's hearts break, and they die, and that is the end of it; and in a story this is very convenient. But in real life we do not die when all that makes life bright dies to us.

Now, there is a tendency at a point like this to look over one’s shoulder at the cover artist and start going on at length about leather, tightboots and naked blades. Words like ‘full’, ‘round’ and even ‘pert’ creep into the narrative, until the writer has to go and have a cold shower and a lie down. Which is all rather silly, because any woman setting out to make a living by the sword isn’t about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialized buyer. Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling’s Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots, and a short sword. All right, maybe the boots were leather. But not black.

She craved a family, not having had enough of one to understand what a pain in the ass it was.

Diabetes is passed that way -- over and down, like a knight in chess.

…we have to make the decision in time, we have to mark it, put it in the envelope, stick a stamp on it, and mail it back. We can’t just decide, but then let the deadline pass, because if we do, it’s like we never made the decision to begin with.

Local fog in Venice has a name: nebbia. It obliterates all reflections ... and everything that has a shape: buildings, people, colonnades, bridges, statues. Boat services are canceled, airplanes neither arrive, nor take off for weeks, stores are closed and mail ceases to litter one’s threshold. The effect is as though some raw hand had turned all those enfilades inside out and wrapped the lining around the city... the fog is thick, blinding, and immobile... this is a time for reading, for burning electricity all day long, for going easy on self-deprecating thoughts of coffee, for listening to the BBC World Service, for going to bed early. In short, a time for self-oblivion, induced by a city that has ceased to be seen. Unwittingly, you take your cue from it, especially if, like it, you’ve got company. Having failed to be born here, you at least can take some pride in sharing its invisibility...

No one would argue that we owe a debt of gratitude to the Goliath Corporation. They helped us to rebuild after the Second War and it should not be forgotten. Of late, however, it seems as though the Goliath Corporation is falling far short of its promises of fairness and altruism. We are finding ourselves now in the unfortunate position of continuing to pay back a debt that has long since been paid--with interest...

Reading the e-mail was like getting an ice pick to the brain. I stared blankly at my computer, all higher mental functions short-circuited, and resisted the urge to punch the screen.

NO SHORTS or SANDAL!! This for your own protection. Tomorrow's boot camp will be something SPECIAL! Meet in front of the maintenance shed at the north end of the quad at 10 A.M! Latecomers will be left behind and this is a day you will not want to miss! - Adara - I roll my eyes. Besides her overuse of exclamation points and her tendency to yell, the idea that we're doing "something special" in camp tomorrow is not exciting. It's terrifying.

Google gets $59 billion, and you get free search and e-mail. A study published by the Wall Street Journal in advance of Facebook’s initial public offering estimated the value of each long-term Facebook user to be $80.95 to the company. Your friendships were worth sixty-two cents each and your profile page $1,800. A business Web page and its associated ad revenue were worth approximately $3.1 million to the social network. Viewed another way, Facebook’s billion-plus users, each dutifully typing in status updates, detailing his biography, and uploading photograph after photograph, have become the largest unpaid workforce in history. As a result of their free labor, Facebook has a market cap of $182 billion, and its founder, Mark Zuckerberg, has a personal net worth of $33 billion. What did you get out of the deal? As the computer scientist Jaron Lanier reminds us, a company such as Instagram—which Facebook bought in 2012—was not valued at $1 billion because its thirteen employees were so “extraordinary. Instead, its value comes from the millions of users who contribute to the network without being paid for it.” Its inventory is personal data—yours and mine—which it sells over and over again to parties unknown around the world. In short, you’re a cheap date.

In short order, I became America’s foremost “irregardless” apologist. I recorded a short video for Merriam-Webster’s website refuting the notion that “irregardless” wasn’t a word; I took to Twitter and Facebook and booed naysayers who set “irregardless” up as the straw man for the demise of English. I continued to find evidence of the emphatic “irregardless” in all sorts of places—even in the oral arguments of a Supreme Court case. One incredulous e-mail response to my video continued to claim “irregardless” wasn’t a real word. “It’s a made-up word that made it into the dictionary through constant use!” the correspondent said, and I cackled gleefully before responding. Of course “irregardless” is a made-up word that was entered into the dictionary through constant use; that’s pretty much how this racket works. All words are made-up: Do you think we find them fully formed on the ocean floor, or mine for them in some remote part of Wales? I began telling correspondents that “irregardless” was much more complex than people thought, and it deserved a little respectful respite, even if it still was not part of Standard English. My mother was duly horrified. “Oh, Kory,” she tutted. “So much for that college education.” —

She had mailed them a few days before she died, wishing everyone a great future. It was a powerful lesson in creating a legacy by choosing your words with intention. We are on this earth such a short time, cruelly short in Sarah’s case. What message did I want to leave behind?

My brother distrusts the essential truth of memories; I distrust the way we colour them in. We each have our own cheap-mail-order paintbox, and our favourite hues. Thus, I remembered Grandma a few pages ago as "petite and unopinionated". My brother, when consulted, takes out his paintbrush and counterproposes "short and bossy.

This person has hoped and dreamed and now it is really happening and this person can hardly believe it. But believing is not an issue here, the time for faith and fantasy is over, it is really really happening. It involves stepping forward and bowing. Possibly there is some kneeling, such as when one is knighted. One is almost never knighted. But this person may kneel and receive a tap on each shoulder with a sword. Or, more likely, this person will be in a car or a store or under a vinyl canopy when it happens. Or online or on the phone. It could be an e-mail re: your knighthood. Or a long, laughing, rambling phone message in which every person this person has ever known is talking on a speakerphone and they are all saying, You have passed the test, it was all just a test, we were only kidding, real life is so much better than that.

It also helps to avoid short product descriptions, otherwise the Amazon bots might skip your title entirely.

Nora’s e-mailed response was, “Oh, Kathleen . . . How could I ever say no to you—and yet I have.

Paying attention matters in the smaller moments in everyday life, too: driving to work, short conversations by phone, clearing a few e-mails, cooking a quick meal, folding laundry. Pay attention and appreciate how full small moments can be. Find the special in the ordinary. That “stop and smell the roses” advice we’ve always heard may sound trite, but there’s truth there. It

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

And she’d also found Logan again. Now he was her … what? New-old boyfriend? Lover? Skype buddy? Pen pal with benefits? Whatever his title, his e-mails filled her inbox. Sometimes he sent five a day, short and quipping. Other times he sent longer, more serious ones. She kept her tone light when she replied. That’d always been her MO—a joke, a jab. A way to deflect from what she was really feeling. A way to keep the nonstop ache of missing him from becoming too painful to survive. And honestly, what was there to say that would come close to what she felt? The moments they’d spent together before he’d shipped out on his latest naval tour had been the most peaceful she could remember—even with her anxiety about her dad. It’d been the first time she’d felt complete in a long time. And then, just like that, he was gone again.

Bezos is a fan of e-mail newsletters such as VSL.com, a daily assortment of cultural tidbits from the Web, and Cool Tools, a compendium of technology tips and product reviews written by Kevin Kelly, a founding editor of Wired. Both e-mails are short, well written, and informative.

In particular, interrogative e-mails like these generate an initial instinct to dash off the quickest possible response that will clear the message—temporarily—out of your inbox. A quick response will, in the short term, provide you with some minor relief because you’re bouncing the responsibility implied by the message off your court and back onto the sender’s. This relief, however, is short-lived, as this responsibility will continue to bounce back again and again, continually sapping your time and attention. I suggest, therefore, that the right strategy when faced with a question of this type is to pause a moment before replying and take the time to answer the following key prompt: What is the project represented by this message, and what is the most efficient (in terms of messages generated) process for bringing this project to a successful conclusion? Once you’ve answered this question for yourself, replace a quick response with one that takes the time to describe the process you identified, points out the current step, and emphasizes the step that comes next. I call this the process-centric approach to e-mail, and it’s designed to minimize both the number of e-mails you receive and the amount of mental clutter they generate.

Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling’s Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots and a short sword.

When we open the Bible we must do so in faith that God has the power to resurrect dead letters. As Scot McKnight says, "What we are looking for in reading the Bible is the ability to turn the two-dimensional words on paper into a three-dimensional encounter with God." It is nothing short of a miracle when, in what amounts to sorting through ancient mail, my world is addressed, my language spoken, my name called.

From the woods that surrounded the burgh came a mass of men. Some rode, others ran. All carried weapons, mainly axes or spears. A few wore mail shirts and cloaks, but most just leather aketons. Among them were a handful of men clad in the short tunics favoured by Highlanders. These men were bare from thigh to foot, an alarming sight to Ormesby, who had only heard rumour of these wild men of the north. As they came, they roared a multitude of battle cries. Ormesby caught one name in the din, issuing from a group of mailed riders who followed a burly man on a finely caparisoned horse. ‘For Douglas!’ they howled. ‘For Douglas!’ Below, the townsfolk were scattering. The English soldiers had formed a tight knot outside the hall, blades drawn, but even as Ormesby watched, the forlorn group of beggars he had seen threw off their ragged skins and furs, revealing thickly muscled warriors. They fell upon the soldiers with savage cries, daggers thrusting. Footsteps sounded on the hall stairs. The door burst open and two soldiers appeared. ‘We must go, sir!’ The clerks and officials were already hastening across the chamber. Donald was running with them. Ormesby remained rooted. ‘Who are they?’ he demanded, his voice high as he turned back to the window, seeing the horde rushing into the town. His eyes fixed on a giant of a man running, almost loping in the front lines. Taller than all those around him, agile in the stride, he wore a simple dark blue tunic and wide-brimmed kettle hat. The other men seemed to be running in unruly formation around him. But it was the blade in the man’s hands that Ormesby’s eyes were drawn to. He had never seen such a sword, so broad and long the giant had to grasp it in both hands as he came. Another name now became audible in the roar of the mob. ‘Wallace! Wallace!

I don't write 'romance' stories, but character love stories, like the short story fiction published at Romantic4Ever.com and at WeddingNight.com, with romance of the heart and of adventure, in its many, many human varieties, as seen through the eyes and hearts and bodies of realist characters; whether about military special forces regiments, mail order brides in the outback, class-crossed samurai lovers, wealthy Victorian 'minorities,' or luscious vampires of another color.

this particular hero was a heroine. A redheaded one. Now, there is a tendency at a point like this to look over one’s shoulder at the cover artist and start going on at length about leather, thighboots and naked blades. Words like “full,” “round” and even “pert” creep into the narrative, until the writer has to go and have a cold shower and a lie down. Which is all rather silly, because any woman setting out to make a living by the sword isn’t about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialized buyer. Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling’s Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots and a short sword. All right, maybe the boots were leather. But not black.

Also consider the frustratingly common practice of forwarding an e-mail to one or more colleagues, labeled with a short open-ended interrogative, such as: “Thoughts?” These e-mails take the sender only a handful of seconds to write but can command many minutes (if not hours, in some cases) of time and attention from their recipients to work toward a coherent response. A little more care in crafting the message by the sender could reduce the overall time spent by all parties by a significant fraction. So

this reaction. This was on college campuses, exactly the kind of environment where I had expected curiosity, lively debate, and, yes, the thrill and energy of like-minded activists. Instead almost every campus audience I encountered bristled with anger and protest. I was accustomed to radical Muslim students from my experience as an activist and a politician in Holland. Any time I made a public speech, they would swarm to it in order to shout at me and rant in broken Dutch, in sentences so fractured you wondered how they qualified as students at all. On college campuses in the United States and Canada, by contrast, young and highly articulate people from the Muslim student associations would simply take over the debate. They would send e-mails of protest to the organizers beforehand, such as one (sent by a divinity student at Harvard) that protested that I did not “address anything of substance that actually affects Muslim women’s lives” and that I merely wanted to “trash” Islam. They would stick up posters and hand out pamphlets at the auditorium. Before I’d even stopped speaking they’d be lining up for the microphone, elbowing away all non-Muslims. They spoke in perfect English; they were mostly very well-mannered; and they appeared far better assimilated than their European immigrant counterparts. There were far fewer bearded young men in robes short enough to show their ankles, aping the tradition that says the Prophet’s companions dressed this way out of humility, and fewer girls in hideous black veils. In the United States a radical Muslim student might have a little goatee; a girl may wear a light, attractive headscarf. Their whole demeanor was far less threatening, but they were omnipresent. Some of them would begin by saying how sorry they were for all my terrible suffering, but they would then add that these so-called traumas of mine were aberrant, a “cultural thing,” nothing to do with Islam. In blaming Islam for the oppression of women, they said, I was vilifying them personally, as Muslims. I had failed to understand that Islam is a religion of peace, that the Prophet treated women very well. Several times I was informed that attacking Islam only serves the purpose of something called “colonial feminism,” which in itself was allegedly a pretext for the war on terror and the evil designs of the U.S. government. I was invited to one college to speak as part of a series of

He hefts it out and sees that it is marked only with his name, and slowly opens it. Inside it is everything: every letter he had ever written Willem, every substantial e-mail printed out. There are birthday cards he'd given Willem. There are photographs of him, some of which he has never seen. There is the Artforum issue with 'Jude with Cigarette' on the cover. There is a card from Harold, written shortly after the adoption, thanking Willem for coming and for the gift. There is an article about him winning a prize in law school, which he certainly hadn't send Willem but someone clearly had. He hadn't needed to catalog his life after all - Willem had been doing it for him all along.

Then eventually Westwood arrived. He looked nothing like Reacher expected, but the reality fit the bill just as well as the preconceptions had. He was an outdoors type, not a lab rat, and sturdy rather than pencil-necked. He looked like a naturalist or an explorer. He had short but unruly hair, fair going gray, and a beard of the same length and color. He was red in the face from sunburn and had squint lines around his eyes. He was forty-five, maybe. He was wearing clothing put together from high-tech fabrics and many zippers, but it was all old and creased. He had hiking boots on his feet, with speckled laces like miniature mountain-climbing ropes. He was toting a canvas bag about as big as a mail carrier’s.

On the first day of his duel with the bears, Saunders, operating behind his mask of brokers, bought 33,000 shares of Piggly Wiggly, mostly from the short sellers; within a week he had brought the total to 105,000—more than half of the 200,000 shares outstanding. Meanwhile, ventilating his emotions at the cost of tipping his hand, he began running a series of advertisements in which he vigorously and pungently told the readers of Southern and Western newspapers what he thought of Wall Street. “Shall the gambler rule?” he demanded in one of these effusions. “On a white horse he rides. Bluff is his coat of mail and thus shielded is a yellow heart. His helmet is deceit, his spurs clink with treachery, and the hoofbeats of his horse thunder destruction. Shall good business flee? Shall it tremble with fear? Shall it be the loot of the speculator?” On Wall Street, Livermore went on buying Piggly Wiggly.

In the year 2000, it was standard practice for the successful chief executive officer of a corporation to shuck his wife of two to three decades’ standing for the simple reason that her subcutaneous packing was deteriorating, her shoulders and upper back were thickening like a shot-putter’s—in short, she was no longer sexy. Once he set up the old wife in a needlepoint shop where she could sell yarn to her friends, he was free to take on a new wife, a “trophy wife,” preferably a woman in her twenties, and preferably blond, as in an expression from that time, a “lemon tart.” What was the downside? Was the new couple considered radioactive socially? Did people talk sotto voce, behind the hand, when the tainted pair came by? Not for a moment. All that happened was that everybody got on the cell phone or the Internet and rang up or E-mailed one another to find out the spelling of the new wife’s first name, because it was always some name like Serena and nobody was sure how to spell it.

Can I ask you one thing before you go?” the clerk said. Her short friend watched me over the edge of her glasses. “Sure.” “Are you and Morgan going to the movies again anytime soon?” I swear every person in that room leaned closer. “Uh…” “Mr. Newman is gonna be showing the cows The Sound of Music next Friday,” Marge said. Then I’ll be damned if she didn’t grin. What the hell did I say? Because they sure were waiting for me to say something. “We’ll see.” Marge patted me on the arm. “Well, you just let us know.” I faced some scary people in my life, had guns shoved in my face, seen the results of a disgruntled colleague's handiwork, and never ran. Apparently a room full of Durstrand locals could do what bullets had failed at. I set the box of bottles on the floor on the passenger side of the truck and cranked it up. Everyone in the post office watched me out the window. Even the two mail clerks had squeezed up front. About half of them waved. With my face on fire, I fled the parking lot.

The newspaper is a Bible which we read every morning and every afternoon, standing and sitting, riding and walking. It is a Bible which every man carries in his pocket, which lies on every table and counter, and which the mail, and thousands of missionaries, are continually dispersing. It is, in short, the only book which America has printed and which America reads. So wide is its influence. The editor is a preacher whom you voluntarily support. Your tax is commonly one cent daily, and it costs nothing for pew hire. But how many of these preachers preach the truth? I repeat the testimony of many an intelligent foreigner, as well as my own convictions, when I say, that probably no country was ever rubled by so mean a class of tyrants as, with a few noble exceptions, are the editors of the periodical press in this country. And as they live and rule only by their servility, and appealing to the worse, and not the better, nature of man, the people who read them are in the condition of the dog that returns to his vomit.

Then eventually Westwood arrived. He looked nothing like Reacher expected, but the reality fit the bill just as well as the preconceptions had. He was an outdoors type, not a lab rat, and sturdy rather than pencil-necked. He looked like a naturalist or an explorer. He had short but unruly hair, fair going gray, and a beard of the same length and color. He was red in the face from sunburn and had squint lines around his eyes. He was forty-five, maybe. He was wearing clothing put together from high-tech fabrics and many zippers, but it was all old and creased. He had hiking boots on his feet, with speckled laces like miniature mountain-climbing ropes. He was toting a canvas bag about as big as a mail carrier’s. He paused inside the door, and identified Chang instantly, because she was the only woman in the place. He slid in opposite, across the worn vinyl, and hauled his bag after him. He put his forearm on the table and said, “I assume your other colleague is still missing. Mr. Keever, was it?” Chang nodded and said, “We hit the wall, as far as he’s concerned. We’re dead-ended. We can trace him so far, but no further.

Hennessy carefully patted the blood away to reveal the tattoo. It was difficult to not be overwhelmed by the realness of it, the permanence of it. Part of him expected her to just wipe the blood and ink away to reveal bare skin, but instead, his entire left arm was patterned darkly from shoulder to wrist with something like chain mail. No, like snakeskin. Each scale was a pure dark green, and the only place his skin showed through was in a narrow line to indicate the edge of each interlocking scale. It felt like a lifetime ago he and Hennessy had held a snake in the abandoned museum. Bryde had ordered them to look at the reptile, to study it, take in its details in case they wanted to dream it later. They had. But Hennessy had been wide awake, not dreaming, when she’d painted these scales up and down his skin. “Fuck you,” he told her. “This is so good.” She gave him the ghost of a smile. “Welcome back, Ronan Lynch.” It was still jarring to be Ronan Lynch. Time behaved so differently here; it was important here. One did not have endless dark moments to fill; human lives were so short, so urgent— “Where’s Adam?” Hennessy asked, “What?” “Adam. My Adam. Adam!

so often I get optimistic and explain the best method of learning to write to students. I don’t believe any of them has ever tried it, but I will explain it to you now. After all, you may be the exception. When I read about this method, it was attributed to Benjamin Franklin, who invented and discovered so much. Certainly I did not invent it. But I did it, and it worked. That is more than can be said for most creative writing classes. Find a very short story by a writer you admire. Read it over and over until you understand everything in it. Then read it over a lot more. Here’s the key part. You must do this. Put it away where you cannot get at it. You will have to find a way to do it that works for you. Mail the story to a friend and ask him to keep it for you, or whatever. I left the story I had studied in my desk on Friday. Having no weekend access to the building in which I worked, I could not get to it until Monday morning. When you cannot see it again, write it yourself. You know who the characters are. You know what happens. You write it. Make it as good as you can. Compare your story to the original, when you have access to the original again. Is your version longer? Shorter? Why? Read both versions out loud. There will be places where you had trouble. Now you can see how the author handled those problems. If you want to learn to write fiction, and are among those rare people willing to work at it, you might want to use the little story you have just finished as one of your models. It’s about the right length.     P

Two weeks ago my mountain of mail delivered forth a pipsqueak mouse of a letter from a well-known publishing house that wanted to reprint my story “The Fog Horn” in a high school reader. In my story, I had described a lighthouse as hav­ing, late at night, an illumination coming from it that was a “God-Light.” Looking up at it from the view-point of any sea-creature one would have felt that one was in “the Presence.” The editors had deleted “God-Light” and “in the Presence.” Some five years back, the editors of yet another anthology for school readers put together a volume with some 400 (count ‘em) short stories in it. How do you cram 400 short stories by Twain, Irving, Poe, Maupassant and Bierce into one book? Simplicity itself. Skin, debone, demarrow, scarify, melt, render down and destroy. Every adjective that counted, every verb that moved, every metaphor that weighed more than a mosquito—out! Every simile that would have made a sub-moron’s mouth twitch—gone! Any aside that explained the two-bit philosophy of a first-rate writer—lost! Every story, slenderized, starved, bluepenciled, leeched and bled white, resembled every other story. Twain read like Poe read like Shakespeare read like Dostoevsky read like—in the finale—Edgar Guest. Every word of more than three syllables had been ra­zored. Every image that demanded so much as one instant’s attention—shot dead. Do you begin to get the damned and incredible picture? How did I react to all of the above? By “firing” the whole lot. By sending rejection slips to each and every one. By ticketing the assembly of idiots to the far reaches of hell.

On the other hand, some of the family’s impatience with the public is justified. When I use Federal Express, I accept as a condition of business that its standardized forms must be filled out in printed letters. An e-mail address off by a single character goes nowhere. Transposing two digits in a phone number gets me somebody speaking heatedly in Portuguese. Electronic media tell you instantly when you’ve made an error; with the post office, you have to wait. Haven’t we all at some point tested its humanity? I send mail to friends in Upper Molar, New York (they live in Upper Nyack), and expect a stranger to laugh and deliver it in forty-eight hours. More often than not, the stranger does. With its mission of universal service, the Postal Service is like an urban emergency room contractually obligated to accept every sore throat, pregnancy, and demented parent that comes its way. You may have to wait for hours in a dimly lit corridor. The staff may be short-tempered and dilatory. But eventually you will get treated. In the Central Post Office’s Nixie unit—where mail arrives that has been illegibly or incorrectly addressed—I see street numbers in the seventy thousands; impossible pairings of zip codes and streets; addresses without a name, without a street, without a city; addresses that consist of the description of a building; addresses written in water-based ink that rain has blurred. Skilled Nixie clerks study the orphans one at a time. Either they find a home for them or they apply that most expressive of postal markings, the vermilion finger of accusation that lays the blame squarely on you, the sender.

freeze, so she opted for pants with a thick, nubbly sweater that added substance to her frame. As always, her necklace was in place, and she donned a lovely bright cashmere scarf to keep her neck warm. When she stepped back to appraise herself in the mirror, she felt she looked almost as good as she had before chemotherapy started. Collecting her purse, she took a couple more pills—the pain wasn’t as bad as yesterday, but no reason to risk it—and called an Uber. Pulling up to the gallery a few minutes after closing time, she saw Mark through the window, discussing one of her photographs with a couple in their fifties. Mark offered the slightest of waves when Maggie stepped inside and hurried to her office. On her desk was a small stack of mail; she was quickly sorting through it when Mark suddenly tapped on her open door. “Hey, sorry. I thought they’d make a decision before you arrived, but they had a lot of questions.” “And?” “They bought two of your prints.” Amazing, she thought. Early in the life of the gallery, weeks could go by without the sale of even a single print of hers. And while the sales did increase with the growth of her career, the real renown came with her Cancer Videos. Fame did indeed change everything, even if the fame was for a reason she wouldn’t wish upon anyone. Mark walked into the office before suddenly pulling up short. “Wow,” he said. “You look fantastic.” “I’m trying.” “How do you feel?” “I’ve been more tired than usual, so I’ve been sleeping a lot.” “Are you sure you’re still up for this?” She could see the worry in his expression. “It’s Luanne’s gift, so I have to go. And besides, it’ll help me get into the Christmas spirit.

Starting a little over a decade ago, Target began building a vast data warehouse that assigned every shopper an identification code—known internally as the “Guest ID number”—that kept tabs on how each person shopped. When a customer used a Target-issued credit card, handed over a frequent-buyer tag at the register, redeemed a coupon that was mailed to their house, filled out a survey, mailed in a refund, phoned the customer help line, opened an email from Target, visited Target.com, or purchased anything online, the company’s computers took note. A record of each purchase was linked to that shopper’s Guest ID number along with information on everything else they’d ever bought. Also linked to that Guest ID number was demographic information that Target collected or purchased from other firms, including the shopper’s age, whether they were married and had kids, which part of town they lived in, how long it took them to drive to the store, an estimate of how much money they earned, if they’d moved recently, which websites they visited, the credit cards they carried in their wallet, and their home and mobile phone numbers. Target can purchase data that indicates a shopper’s ethnicity, their job history, what magazines they read, if they have ever declared bankruptcy, the year they bought (or lost) their house, where they went to college or graduate school, and whether they prefer certain brands of coffee, toilet paper, cereal, or applesauce. There are data peddlers such as InfiniGraph that “listen” to shoppers’ online conversations on message boards and Internet forums, and track which products people mention favorably. A firm named Rapleaf sells information on shoppers’ political leanings, reading habits, charitable giving, the number of cars they own, and whether they prefer religious news or deals on cigarettes. Other companies analyze photos that consumers post online, cataloging if they are obese or skinny, short or tall, hairy or bald, and what kinds of products they might want to buy as a result.

It is a well known fact that warriors and wizards do not get along, because one side considers the other side to be a collection of bloodthirsty idiots who can't walk and think at the same time, while the other side is naturally suspicious of a body of men who mumble a lot and wear long dresses. Oh, say the wizards, if we're going to be like that, then, what about all those studded collars and oiled muscles down at the Young Men's Pagan Association? To which the heroes reply, that's a pretty good allegation coming from a bunch of wimpsoes who won't go near a woman on account, can you believe it, of their mystical power being sort of drained out. Right, say the wizards, that just about does it, you and your leather posing pouches. Oh yeah, say the heroes, why don't you... And so on. This sort of thing has been going on for centuries, and caused a number of major battles which have left large tracts of land uninhabitable because of magical harmonics. In fact, the hero even at this moment galloping towards the Vortex Plains didn't get involved in this kind of argument, because they didn't take it seriously, mainly because this particular hero was a heroine. A redheaded one. Now, there is a tendency at a point like this to look over one's shoulder at the cover artist and start going on at length about leather, thigh-boots and naked blades. Words like "full", "round" and even "pert" creep into the narrative, until the writer has to go and have a cold shower and lie down. Which is all rather silly, because any woman setting out to make a living by the sword isn't about to go around looking like something off the cover of the more advanced kind of lingerie catalogue for the specialised buyer. Oh well, all right. The point that must be made is that although Herrena the Henna-Haired Harridan would look quite stunning after a good bath, a heavy-duty manicure, and the pick of the leather racks in Woo Hun Ling's Oriental Exotica and Martial Aids on Heroes Street, she was currently quite sensibly dressed in light chain mail, soft boots, and a short sword.

Just above Tommy’s face were the Maiden and the Troll, two of his oldest wall people. The troll lived in a cave deep in the woods. He was big (Tommy knew the troll was even bigger than his daddy, and if the troll told his daddy to sit down and shut up, he would in a second), and he looked scary, with his little eyes and crooked teeth like fangs, but he had a secret. The secret was that he wasn’t scary at all. He liked to read, and play chess by mail with a gnome from over by the closet wall, and he never killed anything. The troll was a good troll, but everyone judged him by his looks. And that, Tommy knew, was a mean thing to do, though everyone did it. The maiden was very beautiful. Even more beautiful than Tommy’s mommy. She had long blonde hair that fell in heavy curls to her waist, and big blue eyes, and she always smiled even though her family was poor. She came into the woods near the troll’s cave to get water from a spring, for her family. The spring bubbled out of Tommy’s wall right next to where his hand lay when he was asleep. Sometimes she only came and filled her jug and left. But other times she would sit awhile, and sing songs of love lost, and sailing ships, and the kings and queens of Elfland. And the troll, so hideous and so kind, would listen to her soft voice from the shadows just inside the entrance of his cave, which sat just below the shelf where Tommy kept his favorite toys and books. Tommy felt bad for the troll. He loved the maiden who came to his spring, but she would never love him. He knew from listening to his parents and the stuff they watched on television when he was supposed to be asleep that beautiful people didn’t love ugly people. Ugly people were either to laugh at or to be frightened of. That was how the whole world worked. Tommy rolled over on his side, just a small seven year old boy in tan cargo shorts and a plain white T-shirt. He let his eyes drift over the bedroom wall, which was lumpy in some places and just gone in others. There was a part of the wall down near the floor where he could see the yellow light of the naked bulb down in the basement, and sometimes he wondered what might live down there. Nothing good, of that he was sure.

A thing of beauty is a joy for ever: Its loveliness increases; it will never Pass into nothingness; but still will keep A bower quiet for us, and a sleep Full of sweet dreams, and health, and quiet breathing. …yes, in spite of all, Some shape of beauty moves away the pall From our dark spirits. Such the sun, the moon, Trees old and young, sprouting a shady boon For simple sheep; and such are daffodils With the green world they live in; Nor do we merely feel these essences For one short hour; no, even as the trees That whisper round a temple become soon Dear as the temple’s self, so does the moon, The passion poesy, glories infinite, Haunt us till they become a cheering light Unto our souls, and bound to us so fast, That, whether there be shine, or gloom o’ercast, They alway must be with us, or we die. For ‘twas the morn: Apollo’s upward fire Made every eastern cloud a silvery pyre Of brightness so unsullied, that therein A melancholy spirit well might win Oblivion, and melt out his essence fine Into the winds: rain-scented eglantine Gave temperate sweets to that well-wooing sun; Man’s voice was on the mountains; and the mass Of nature’s lives and wonders puls’d tenfold, To feel this sun-rise and its glories old. With a faint breath of music, which ev’n then Fill’d out its voice, and died away again. Within a little space again it gave Its airy swellings, with a gentle wave, To light-hung leaves, in smoothest echoes breaking Through copse-clad vallies,—ere their death, oer-taking The surgy murmurs of the lonely sea. All I beheld and felt. Methought I lay Watching the zenith, where the milky way Among the stars in virgin splendour pours; And travelling my eye, until the doors Of heaven appear’d to open for my flight, I became loth and fearful to alight From such high soaring by a downward glance: So kept me stedfast in that airy trance, Spreading imaginary pinions wide. When, presently, the stars began to glide, And lo! from opening clouds, I saw emerge The loveliest moon, that ever silver’d o’er A shell for Neptune’s goblet: she did soar So passionately bright, my dazzled soul Commingling with her argent spheres did roll Through clear and cloudy, even when she went At last into a dark and vapoury tent— Whereat, methought, the lidless-eyed train Of planets all were in the blue again. To commune with those orbs, once more I rais’d My sight right upward: but it was quite dazed By a bright something, sailing down apace, Making me quickly veil my eyes and face: What I know not: but who, of men, can tell That flowers would bloom, or that green fruit would swell To melting pulp, that fish would have bright mail, The earth its dower of river, wood, and vale, The meadows runnels, runnels pebble-stones, The seed its harvest, or the lute its tones, Tones ravishment, or ravishment its sweet, If human souls did never kiss and greet?

already laid out to get responses from “warm” e-mails. • Live and die by your Subject line. If you don’t, your e-mail may never get read. Focus on your strongest hook, either the contact you have in common or the specific value you have to offer. Make them curious. • Game the timing. There’s a lot of debate about the best time to e-mail, but I personally like to fire away when I think the person is apt to be spending time on e-mailing. Their morning, lunchtime, and the last hours of the workday are typical. • Be brief. Once you’ve written a draft, the “best” version of it is usually 50 percent shorter. Yes, we’re half as interesting as we think! Your e-mail should fit into a single screen. If I have to scroll to get to the point, I’ve already lost interest. • Have a clear call to action. What do you want them to do? Make your first request clear and easy. Request fifteen minutes on the phone, not just a vague phone call. Offer suggested dates and times, not just “a meeting sometime.” Short-circuit the process as much as you can, and don’t make them guess what you’re looking for. • Read it out loud. I had an assistant who would do this with every e-mail she wrote, and it always made me laugh when I caught her in the act. But she was smart. Listening to herself, she ensured that the language was clear and conversational, and she timed it, too, with a forty-five-second limit. • Spell-check. There’s no excuse for poor spelling and grammar in an e-mail. I’ve written two books and have a URL with my name in it, and I still get people e-mailing “Keith Ferazzi” with one “r.” I know you’ll do better.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

I make certain remarks here and there against the elephantine and unproductive organization known as the EU. I mean them. If ever an organization proliferated over-regulation and the reduction of the UK (as a member state) increasingly to a police state, this is it; moreover, a police state with fewer and fewer actual policemen in evidence on the streets to deal with the real criminals and far too many ‘jobsworths’ employed to read through our e-mails and regulate myriad other details of our personal lives. Honoré de Balzac put the general point rather well: ‘Bureaucracy is a giant mechanism, operated by pygmies.’ However, I mean no inferences to be drawn against the other individual member states themselves or their good citizens.

I don’t believe in texting while dining, sending one-word e-mails in lieu of formal thank-you cards, wearing shorts to the theater, or settling for any of the modern trends that favor comfort over politeness, ease over style. Manners are simply about asking yourself, What’s the right thing to do?

Surprisingly, Clinton and her advisers believe that the most dramatic day of the campaign, October 7th, the day of the “Access Hollywood” tape, was a disaster for them. Early that day, the director of National Intelligence and the Secretary of Homeland Security released a statement concluding that the Russians had been attempting to interfere in the U.S. election process. But when, shortly afterward, the Washington Post released the tape—in which Donald Trump describes how he grabs women by the genitals and moves on them “like a bitch”—the D.H.S. statement was eclipsed. “My heart sank,” Jennifer Palmieri, a top Clinton adviser, recalled. “My first reaction was ‘No! Focus on the intelligence statement!’ The ‘Access Hollywood’ tape was not good for Trump, obviously, but it was more likely to hurt him with the people who were already against him. His supporters had made their peace with his awful behavior.” That evening, a third media vortex formed, as Julian Assange went to work. WikiLeaks began to dole out a new tranche of stolen e-mails. “It seemed clear to us that the Russians were again being guided by our politics,” Clinton said. “Someone was offering very astute political advice about how to weaponize information, how to convey it, how to use the existing Russian outlets, like RT or Sputnik, how to use existing American vehicles, like Facebook.

The criteria that I found most valuable when making my decisions were the following: What is the size of the investor community invested in other offerings on the platform to-date? Does the platform accept investments via credit card? For example, about 40% of my crowdfunding investors invested with a credit card. Does the platform allow for campaign extensions (if you fall short of your goal within your campaign period, can you extend the campaign until you reach your goal)? I’ve extended my campaigns multiple times. Does the platform allow for multiple disbursements? I prefer to disburse money from my campaign once a month. However, many platforms don’t allow you to disburse the funds until after the campaign is over What are the fees? Platforms can charge between 5-20% of your raise as fees, with some platforms having complicated fee structures that involve taking some of your Securities as part of the offering. Some platforms require you to pay them cash upfront before launching an offering. Does the platform allow you to set your own terms? For example, some platforms don’t allow you to sell convertible notes. Some others don’t allow you to sell non-voting common stock. Some platforms insist that they set the valuation for your startup in order to launch—the logic being that they know their investors, and they want to provide them with a “good deal.” For many reasons, you want to sell the Security that’s right for your startup. Does the platform allow you to have design freedom on the campaign page? You want to make sure that your brand is well represented. The aesthetics and optimization of the page are highly correlated with conversion (how many people invest after visiting your page). Does the platform support analytics? You need advanced analytics to market your offering. Some platforms, for example, allow you to enter a Facebook Pixel and Google Analytics code into the campaign page, while others do not. Does the platform have a good reputation? You will be driving a lot of potential investors and media folks to this platform, and you want to be sure that your platform of choice hasn’t been involved in anything shady in the past. Does the platform allow you to update your investors and prospective investors with campaign notifications? Some platforms have a built-in functionality where you can post updates right on the campaign, download email, and mailing contact lists of your investors (allowing you to contact them by email and allowing you to build Facebook “lookalike audiences”). Whereas, other platforms don’t even share the email addresses of the folks who have already invested in your startup. Does the platform support or plan to support secondary trading for the Securities that it sells on its platform? Will your investors be able to sell the Securities that they buy from you? The ability to sell Securities in a marketplace brings a lot of liquidity and increases its value significantly. In order to allow for secondary trading, the platform needs to obtain an Alternative Trading System (ATS) approval from FINRA.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

From mid-2011 to about mid-2016, employees at Wells Fargo Bank opened over three and a half million fake bank accounts. As The New York Times reported in 2016, “Some customers noticed the deception when they were charged unexpected fees, received credit or debit cards in the mail that they did not request, or started hearing from debt collectors about accounts they did not recognize. But most of the sham accounts went unnoticed, as employees would routinely close them shortly after opening them.” Ultimately, 5,300 Wells Fargo employees were fired as a result of their involvement in these deceptive practices. Practices that then CEO John Stumpf told Congress “go against everything regarding our core principles, our ethics and our culture.

Sorry, Commander. Just finishing off this carrot. Ahm…Dublin, let’s see. Seventy-five…Eighteen seventy-five.” “I thought so! This place is completely different. The humans have even managed to change the shape of the coastline.” Foaly was silent for a moment. Root could just imagine him wrestling with the problem. The centaur did not like to be told that any part of his system was out of date. “Okay,” he said at last. “Here’s what I’m going to do. We have a Scope on a satellite TV bird with a footprint in Ireland.” “I see,” muttered Root—which was basically a lie. “I’m going to e-mail last week’s sweep direct to your visor. Luckily there’s a video card in all the new helmets.” “Luckily.” “The tricky bit will be to coordinate your flight pattern with the video feed.…” Root had had enough. “How long, Foaly?” “Ahm…Two minutes, give or take.” “Give or take what?” “About ten years if my calculations are off.” “They’d better not be off then. I’ll hover until we know.” One hundred and twenty-four seconds later, Root’s black-and-white blueprints faded out, to be replaced by full-color daylight imaging. When Root moved, it moved, and Holly’s locator beacon dot moved too. “Impressive,” said Root. “What was that, Commander?” “I said impressive,” shouted Root. “No need to get a swelled head.” The commander heard the sound of a roomful of laughter, and realized that Foaly had him on the speakers. Everyone had heard him complimenting the centaur’s work. There’d be no talking to him for at least a month. But it was worth it. The video he was receiving now was bang up to date. If Captain Short was being held in a building, the

Gentle was short, and the last thing he needed to do was mess around this close to departure. Nothing would please Major Friend more than to bust Gentle on the last day of his tour. Friend was just the kind of hard-ass who would do it. Kilkenny sipped his coffee and looked around the motor pool office. A pile of mail and a shelf of preventive maintenance manuals.

Set your 3 MITs (Most Important Tasks) each morning. Single-task. When you work on a task, don’t switch to other tasks. Process your in-box to empty. Check e-mail just twice a day. Exercise five to ten minutes a day. Work while disconnected, with no distractions. Follow a morning routine. Eat more fruits and veggies every day. Keep your desk decluttered. Say no to commitments and requests that aren’t on your Short List (see Chapter 13, Simple Commitments). Declutter your house for fifteen minutes a day. Stick to

Just as much as an ash splint, a sheet of paper is a tree’s life, along with the water and energy and toxic by- products that went into making it. And yet we use it as if it were nothing. The short path from mailbox to waste bin tells the story. But what would happen, I wonder, to the mountain of junk mail if we could see in it the trees it once had been?

The only way to keep up with all of this work was to do what SpaceX had promised from the beginning: operate in the spirit of a Silicon Valley start-up. Musk was always looking for brainy engineers who had not just done well at school but had done something exceptional with their talents. When he found someone good, Musk was relentless in courting him or her to come to SpaceX. Bryan Gardner, for example, first met Musk at a space rave in the hangars at the Mojave airport and a short while later started talking about a job. Gardner was having some of his academic work sponsored by Northrop Grumman. “Elon said, ‘We’ll buy them out,’” Gardner said. “So, I e-mailed him my resume at two thirty A.M., and he replied back in thirty minutes addressing everything I put in there point by point. He said, ‘When you interview make sure you can talk concretely about what you do rather than use buzzwords.’ It floored me that he would take the time to do this.

letter. She read it first and then handed it to Anna. “Look at this one.” Man of 6’ height, 200lbs, seeking young, energetic woman, early twenties, please. Needs to care for home, myself, and willing to start a family right away. I have land, stand to inherit $20,000. It was a short letter. Very short. Anna turned page over and back again. “That’s it?” “Sometimes that’s it,

After completing work in December 1950 on Along the Great Divide, Walter Brennan made the first of several appearances on Family Theater, a radio series conceived by Father Patrick Peyton, who convinced the Mutual Broadcasting Corporation to air 540 half hour dramas from 1947 to 1957. No commercial interruptions followed what was a short sermon to the effect that the family who prays together stays together. On January 24, 1951, in “A Star for Helen,” Brennan played a janitor, Mr. Brannigan, a man of devout faith, who provides comfort and counsel to a young girl, Helen Jackson, coping with her mother’s alcoholism. Not all Family Theater dramas had a religious message. On May 16, he starred in an adaptation of the Bret Harte story, “The Luck of Roaring Camp,” on March 5, 1952, in “The Land of Sunshine,” and on October 8 in “Mail Order Missus.

If you’re like most people, a string of nerve-racking incidents keeps you in fight-or-flight response—and out of homeostasis—a large part of the time. Maybe the car cutting you off is the only actual life-threatening situation you encounter all day, but the traffic on the way to work, the pressure of preparing for a big presentation, the argument you had with your spouse, the credit-card bill that came in the mail, the crashing of your computer hard drive, and the new gray hair you noticed in the mirror keep the stress hormones circulating in your body on a near-constant basis. Between remembering stressful experiences from the past and anticipating stressful situations coming up in your future, all these repetitive short-term stresses blur together into long-term stress. Welcome to the 21st-century version of living in survival mode. In fight-or-flight mode, life-sustaining energy is mobilized so that the body can either run or fight. But when there isn’t a return to homeostasis (because you keep perceiving a threat), vital energy is lost in the system. You have less energy in your internal environment for cell growth and repair, long-term building projects on a cellular level, and healing when that energy is being channeled elsewhere. The cells shut down, they no longer communicate with one another, and they become “selfish.” It’s not time for routine maintenance (let alone for making improvements); it’s time for defense. It’s every cell for itself, so the collective community of cells working together becomes fractured. The immune and endocrine systems (among others) become weakened as genes in those related cells are compromised when informational signals from outside the cells are turned off. It’s like living in a country where 98 percent of the resources go toward defense, and nothing is left for schools, libraries, road building and repair, communication systems, growing of food, and so on. Roads develop potholes that aren’t fixed. Schools suffer budget cuts, so students wind up learning less. Social welfare programs that took care of the poor and the elderly have to close down. And there’s not enough food to feed the masses. Not surprisingly, then, long-term stress has been linked to anxiety, depression, digestive problems, memory loss, insomnia, hypertension, heart disease, strokes, cancer, ulcers, rheumatoid arthritis, colds, flu, aging acceleration, allergies, body pain, chronic fatigue, infertility, impotence, asthma, hormonal issues, skin rashes, hair loss, muscle spasms, and diabetes, to name just a few conditions (all of which, by the way, are the result of epigenetic changes). No organism in nature is designed to withstand the effects of long-term stress.

If you want to observe the power of control up close in the workplace, look toward companies embracing a radical new philosophy called Results-Only Work Environment (or, ROWE, for short). In a ROWE company, all that matters is your results. When you show up to work and when you leave, when you take vacations, and how often you check e-mail are all irrelevant. They leave it to the employee to figure out whatever works best for getting the important things done. “No results, no job: It’s that simple,” as ROWE supporters like to say. If

Win was still in hiding. Myron had only gotten one message from him in the past six weeks—an e-mail with a short, simple message: You are in my heart. But Yu and Mee are in my pants. Win. Terese,

brought by the U.S. Department of Justice against Cioffi and Tannin sought to prove that the two men had knowingly deceived their investors, overlooking the possibility that they simply had no idea what they were doing, and failed to grasp the real risk of a triple-A-rated subprime-backed CDO. The case was weak, and turned on a couple of e-mails obviously ripped from context. A member of the jury that voted to acquit the Bear Stearns subprime bond traders told Bloomberg News afterward not only that she thought they were innocent as charged but that she would happily

If she could take my strength. He put his hand on his chest, feeling his heartbeat. If she could have some of my heart's strength. I'd give years of my life, Lord, if she could use them." He looked at her peaceful face, again looking at her beating pulse. Life seemed so fragile to him. She had become, in such a short time, infinitely precious to him. "A daughter of God. Your daughter, Lord. My wife.

Addicted to the short-term results, business today has largely become a series of quick fixes added on one after another after another. The short-term tactics have become so sophisticated that an entire economy has developed to service the manipulations, equipped with statistics and quasi-science. Direct marketing companies, for example, offer calculations about which words will get the best results on each piece of direct mail they send out.

in “Wyrd Sisters was plagiarized from Shakespeare.” That was a book of mine and, yes, well, it certainly does add to the enjoyment if you’ve heard of a certain Scottish play and … er … where do I start?) Now add to this the growth of strange ideas about copyright. At one end of the spectrum I get nervous letters asking “Will it be all right if I name my cat after one of your characters?” At the other are the e-mails like: “I enjoyed the story so much that I’ve scanned it in and put it on my Web page … hope you don’t mind.” Copyright is either thought to exist in every single word, or not at all. In short, I began to worry, in this overheated atmosphere, about what would happen if I used a story line that a fan had already posted on the Net or on some fan-fiction Web page.

Bold Prayers Joshua prayed to the LORD in front of all the people of Israel. He said, “Let the sun stand still over Gibeon.” JOSHUA 10:12 NLT Do you pray conservatively or audaciously? Joshua prayed audaciously—and the sun stood still. Hannah prayed audaciously—and God granted her a son. Daniel prayed audaciously—and the lions’ mouths stayed closed all night. (Whew—what a relief to him!) Jesus prayed audaciously—and Lazarus rose from the dead. What about you? Have you dared to pray a bold prayer, or are you content to ask God for easy things? Jennie, her husband, and two boys decided to pray audaciously that God would help them adopt a little girl from Haiti. They had no extra money, and the fee to adopt came to over $15,000. Still, they felt led to start filling out the required paperwork and making plans. About the time they had hoped to complete the process, the family was still woefully short on funds. But out of the blue, a distant relative called Jennie and said that her great-uncle (whom the family had only met once) had died and left an inheritance to Jennie. The next week, Jennie nearly fainted when she opened a certified mail envelope—and a check for $14,500 fell out. Pray audaciously. You never know what God will do. God, thank You for answering mightily when we pray with bold faith. Amen.

My banner was behind me and that banner would attract ambitious men. They wanted my skull as a drinking cup, my name as a trophy. They watched me as I watched them and they saw a man covered in mud, but a warlord with a wolf-crested helmet and arm rings of gold and with close-linked mail and a cloak of darkest blue hemmed with golden threads and a sword that was famous throughout Britain. Serpent-Breath was famous, but I sheathed her anyway, because a long blade is no help in the shield wall’s embrace, and instead I drew Wasp-Sting, short and lethal. I kissed her blade then bellowed my challenge at the winter wind. “Come and kill me! Come and kill me!” And they came.

Here are eight tips for writing effective cover letters.   Address the cover letter to a specific person, ensuring the correct name, title, company, and address. This shows respect for the person you are sending the résumé to. “To Whom It May Concern” salutations should be used only if you can’t determine the name of the hiring person or the company (for instance, when responding to a blind ad). If you were referred by someone, be sure this is included in the first sentence of the cover letter: “Jennifer Wells suggested I contact you in regard to an accounts receivable position you have open …” It’s an attention grabber. If asked to include salary history or requirements, you must address this or risk being disqualified. Provide a healthy range, such as “Over the past five years I have earned between $35,000 and $48,000. However, I am open to any reasonable offer consistent with my ability to produce results and meet your performance expectations.” If asked for salary requirements, use the same strategy: “I am aware that the salary range for a loss prevention manager in the Houston area averages between $75,000 and $110,000. Given my experience and, most importantly, my ability to make significant contributions to your company, I would hope to be on the upper end of this scale.” If you are sending the résumé out electronically, the cover letter can be inserted as the e-mail itself; just attach your résumé. If you prefer that your cover letter is the first page of the attachment, that’s fine. But the general guideline is not to attach multiple files. Make it easy on the hiring manager and send only one attachment or file to open (unless you have a good reason to do otherwise). Do not rehash what is on the résumé. This is disrespectful of the reader’s time. If you have done a good job with your résumé, you want the cover letter to quickly entice the hiring manager to read your résumé. Cover letters should not be preachy. Sales managers know that sales are the heartbeat of any company; you don’t have to lecture them on this. Nurse supervisors know the importance of compassionate patient care; you don’t have to tell them what they already know. Keep the letter short and concise. The cover letter is not the place to preach or teach. It’s the place to invite recipients to read your résumé! Finally, the four most important words on the cover letter are “I respect your time.” The following cover letter is a sample template to use in these challenging and troubled times. Notice the first four words of the second paragraph.

BUILDING RENEWAL INTO YOUR WORKDAY – Tony Schwartz Zeke is a creative director at a large agency. The workday he described when we first met was typical of the managers and leaders I meet in my travels. After six or six and a half hours of sleep—which never felt like enough—Zeke’s alarm went off at 5:30 a.m. each morning. His first move was to take his iPhone off the night table and check his e-mail. He told himself he did this in case something urgent had come in overnight, but the truth was he just couldn’t resist. Zeke tried to get to the gym at least two times a week, but he traveled frequently, and at home he was often just too tired to work out. Once he got to work—around 7:30 a.m. most days—Zeke grabbed a cup of coffee, sat down at his desk, and checked his e-mail again. By then, twenty-five or more new messages were typically waiting in his in-box. If he didn’t have an early meeting, he might be online for an hour or more without once looking up. Zeke’s days were mostly about meetings. They were usually scheduled one after the other with no time in between. As a result, he would race off to the next meeting without digesting what he’d just taken in at the last one. Lunch was something Zeke squeezed in. He usually brought food back to his desk from the cafeteria and worked while he ate. Around two or three in the afternoon, depending on how much sleep he’d gotten the previous night, Zeke began to feel himself fading. Given his company’s culture, taking even a short nap wasn’t an option. Instead, for a quick hit of energy, he found himself succumbing to a piece of someone’s leftover birthday cake, or running to the vending machine for a Snickers bar. With so many urgent demands, Zeke tended to put off any intensive, challenging work for later. By the end of the day, however, he rarely had the energy to get to it. Even so, he found it difficult to leave work with so much unfinished business. By the time he finally did, usually around 7:30 or 8 p.m., he was pretty much running on empty. After dinner, Zeke tried to get to some of the work he had put off earlier in the day. Much of the time, he simply ended up returning to e-mail or playing games online. Either way, he typically stayed up later than he knew he should. How closely does this match your experience? To the extent that it does resonate, how did this happen? Most important, can you imagine working the way you do now for the next ten or twenty years? YOUR CAPACITY IS LIMITED The challenge is that the demand in our lives increasingly exceeds our capacity.

Immigrants also send billions of dollars in remittances to their home countries, promoting economic growth and development. Worldwide, they wired, mailed, or carried home $449 billion in 2010. (In 1980 remittances totaled just 37 billion.)11 Nowadays, remittances are more than five times larger than the world’s total foreign aid and larger than the annual total flow of foreign investment to poor countries. In short, workers who live outside their home country—and who are often very poor themselves—send more money to their country than foreign investors, and more than rich countries send as financial aid.12 Indeed, for many countries, remittances have become the biggest source of hard currency and, in effect, the largest sector of the economy, thereby transforming traditional economic and social structures as well as the business landscape.

What dogs rip the mail every morning? Tear-riers!

She lives here now, Mom. With me. And it won’t be long before you can meet her, but there’s one more thing. During that short time we knew each other in Grants Pass, we had a little…ah, a little…blessing, that’s what it was. We had a blessing. Well, actually a couple of blessings. On the way. Soon.” Dead silence answered him. “It came as a shock to poor Abby at first, and I admit—I was pretty surprised, but we’re very happy about it. Happy and excited.” Silence. It stretched out. “Mom? Twins. We know one is a boy, but the other one is hiding.” Again, a vacuum. Then he heard his mother shriek, “Edward! Come here! Cameron got some girl pregnant!” “Mom! Just have a little sip of that wine!” “I think it’s going to take something a little stronger! Twins? You got some girl pregnant with twins?” He couldn’t help it—he laughed. “Mom,” he said. “She’s not some girl—she’s not a girl. Her name is Abby and she’s thirty-one.” “Cameron, how in the world—” “Now, Mother, I’m not going to explain. You’ll just have to trust me, I’ve never been careless and neither has Abby. So—here’s the deal. She’s probably going to go early, though the babies are due the second of July. Anytime, Mom. Abby wants to have her mother come as soon as they’re delivered, so I hope you can be a little patient. Twins is a pretty big—” “Cameron! Are you married?” “Not yet, Mom. Even though we’re in this together, completely, we just haven’t had time to get married. That will come—we’ll take care of the details. No point in rushing it now. Besides, we’re not going to be fooling anybody, including the great-grandmothers and great-aunt Jean, by rushing into it right now. They’re nearly here.” “Dear God in heaven,” his mother said. And in the background he could hear his father, Ed, saying, “What? What? What?” “I’ll call you the moment they’re born. Tomorrow, when I’m at the clinic, I’ll get Mel to take a picture of me and Abby and e-mail it to you. By then you will have calmed down.” “But, Cameron,” she said, “you haven’t given me time to knit anything!” He laughed again. “Well, get started. Abby’s really ready to unload. She just has to make it a couple more weeks to be completely safe.” “Oh, dear God in heaven,” she muttered.

Some young military men, some handsome officers, began to court Russian-speaking girls. Quite a number of Bessarabian Jews lived in Czernovitz, some were students at the university. They spoke Russian and had an easier time handling matters. It didn't take long and a number of these men married local girls. Shortly after, it turned out that some had families: wives and children. They had been called on this assignment and left their homes. Some of them took advantage of the fact that we were ignorant of conditions in the Soviet Union. Some may have had their families thousands of miles away and figure that they may not see them in years. They had their mail sent to a post office box, not a private address and their families wouldn't know where they lived, just the town.

Consider a 2012 study, led by psychologists Wilhelm Hofmann and Roy Baumeister, that outfitted 205 adults with beepers that activated at randomly selected times (this is the experience sampling method discussed in Part 1). When the beeper sounded, the subject was asked to pause for a moment to reflect on desires that he or she was currently feeling or had felt in the last thirty minutes, and then answer a set of questions about these desires. After a week, the researchers had gathered more than 7,500 samples. Here’s the short version of what they found: People fight desires all day long. As Baumeister summarized in his subsequent book, Willpower (co-authored with the science writer John Tierney): “Desire turned out to be the norm, not the exception.” The five most common desires these subjects fought include, not surprisingly, eating, sleeping, and sex. But the top five list also included desires for “taking a break from [hard] work… checking e-mail and social networking sites, surfing the web, listening to music, or watching television.” The lure of the Internet and television proved especially strong: The subjects succeeded in resisting these particularly addictive distractions only around half the time. These results are bad news for this rule’s goal of helping you cultivate a deep work habit. They tell us that you can expect to be bombarded with the desire to do anything but work deeply throughout the day,

If you want to observe the power of control up close in the workplace, look toward companies embracing a radical new philosophy called Results-Only Work Environment (or, ROWE, for short). In a ROWE company, all that matters is your results. When you show up to work and when you leave, when you take vacations, and how often you check e-mail are all irrelevant. They leave it to the employee to figure out whatever works best for getting the important things done. “No results, no job: It’s that simple,” as ROWE supporters like to say.

HIKER GLOSSERY AT- Appalachian Trail - The most populated and most difficult terrain of the three longest trails in the USA Aqua Blazing- Canoeing instead of hiking a section of the trail in the Shenandoahs. Bear Cables- A system to easily hang up food bags. Bear bagging- Hanging food up high in a tree. Bivy Sack- A lightweight waterproof shelter that has bad condensation Blow Down- A fallen tree or limb blocking the trail Blue Blazer- A hiker that takes short cut trails or more scenic trails that lead back to the main trail Bushwhack- To hike where there is no trail /to clear a trail with a machete. CDT- The Continental Divide Trail - The most secluded and least populated of the three longest US trails. Cowboy Camping- to sleep on the ground with no shelter Cairn- Pile of rocks to depict where the trail is located when above treeline Day Hiker- Usually a novice who is out for the day or several days. DEET- A heavy duty bug spray. Drop Box- Food or gear sent by mail. Five Fingers - Shoes with toes. Flip-Flopper- A thru-hiker who hikes one way, then skips ahead to hike the opposite direction Gators- A piece of gear worn around the ankle to keep dirt from entering shoes Giardia- Parasites that cause diarrhea from drinking unclean water.

Construction of the SS Morro Castle was begun by the Newport News Shipbuilding and Dry Dock Company in January of 1929 for the New York and Cuba Mail Steam Ship Company, better known as the Ward Line. The ship was launched in March of 1930, followed in May by the construction of her sister ship the SS Oriente. Both ships were 508 feet long and had a breath of almost 80 feet and weighed in at 11,520 gross tons (GRT). The ships were driven by General Electric turbo generators, which supplied the necessary electrical current to two propulsion motors. Having twin screws both ships could maintain a cruising speed of 20 knots. State of the art, each ship was elegantly fitted out to accommodate 489 passengers and had a complement of 240 officers and crew. It is estimated that the ships cost approximately $5 million each, of which 75% was given to the company as a low cost government loan to be repaid over twenty years. The SS Morro Castle was named for the fortress that guards the entrance to Havana Bay. On the evening of September 5, 1934 Captain Robert Willmott had his dinner delivered to his quarters. Shortly thereafter, he complained of stomach trouble and shortly after that, died of an apparent heart attack. With this twist of fate the command of the ship went to the Chief Mate, William Warms. During the overnight hours, with winds increasing to over 30 miles per hour, the ship continued along the Atlantic coast towards New York harbor. Early on September 8, 1934 the ship had what started as a minor fire in a storage locker. With the increasing winds, the fire quickly intensified causing the ship to burn down to the waterline, killing a total of 137 passengers and crew members. Many passengers died when they jumped into the water with the cork life preservers breaking their necks and killing them instantly on impact. Only half of the ships 12 lifeboats were launched and then losing power the ship drifted, with heavy onshore winds and a raging sea the hapless ship ground ashore near Asbury Park. Hard aground she remained there for several months as a morbid tourist attraction. On March 14, 1935 the ship was towed to Gravesend Bay, New York and then to Baltimore, MD, where she was scrapped. The Chief Mate Robert Warms and Chief Engineer Eban Abbott as well as the Ward Line vice-president Henry Cabaud were eventually indicted on various charges, including willful negligence. All three were convicted and sent to jail, however later an appeals court later overturned the ship’s officers convictions and instead placed much of the blame on the dead Captain Willmott. Go figure….

Back in the good old days of 1911 when London’s streets were covered in horse manure and traffic congestion could give you a parasitic infection as well as a headache, the Post Office decided to utilise two new cutting edge technologies—electric rail and the Greathead Shield Tunnel Boring System—to create a mini railway for the post. It would run from Whitechapel to Paddington and allow the mail to glide from one side of the city to the other, untroubled by traffic jams, inclement weather or, during the occasional world war, high explosives. It opened in 1924 and was only closed in 2003 because ‘being awesome’ no longer registered on the Royal Mail’s balance sheet.

Everett Wilkinson in Florida oversees all inbound and outbound marketing efforts, including content creation, SEO, social media management, brand management, business development, and direct mail, in his current position. Focused on the results that matter most to his customers, Everett works tirelessly to improve marketing communications, gain a deeper knowledge of his clientele, make the most of current business prospects, and increase profitability in both the short and long term.

For those born in the twenty-first century, sending a telex was like sending a really slow international text, using a giant, sturdy typewriter-like machine attached to a printer. They were generally abandoned when telefax (fax is short for facsimile) machines were introduced in the early 1980s. My boss installed a fax machine in the early months of my employment. He was enthralled with it: 'See how fast we will get answers to questions now!' But I got a sinking feeling that the times, they were a-changin'. It always took a day or two for letters I typed to be delivered by the Royal Mail, a day or two for a response to be dictated/typed at the other end, and then a day or two for that reply to be received in our office. Consequently, a reply to a missive I had typed on Monday wouldn't arrive in our hands for action until Friday at the earliest. Since I already typed for seven hours straight each day, I could scarcely imagine what would happen if correspondence went back and forth within hours, even minutes, of having been conceived. You would never have time to ponder a subject; you would be forced to react before you'd even formed an opinion. It didn't bear thinking about. In my view, humanity wasn't ready for such a pace. Ha! I thought we were moving too fast thirty years ago. At the rate we're going now, I shall soon be as extinct as the telefax.

her mind. Get away from here and sweat. That was all. Then she’d be all right. Then she could think straight again. Oh, God, please . . . Her hands shook violently as she twisted her hair up onto her head. Trying in vain to turn off the questions pounding through her brain, she stripped out of her clothes to don jogging bra, long-sleeved T-shirt, shorts and running shoes. Then, on impulse, she walked into her den, ignored the stacks of work and checked her e-mail. Maybe Kelly had sent her a message . . . She was surprised she hadn’t thought of it before. She clicked on her mailbox but saw nothing other than the usual offers of low-mortgage rates, discreet Viagra or a free peek at some porn site. Nothing from Kelly. ‘‘Damn.’’ She clicked off the computer and with Oscar at her heels, hurried downstairs, where she peeked out the front blinds and saw no trace of reporters on the street. Still, she’d be careful. She slapped a pair of sunglasses over her eyes and added a baseball cap to her disguise, as if she were some high-profile celebrity, for God’s sake, then clicked on Oscar’s leash. She

This massive increase in the mailing massively increased our advertising costs in the short run. I don’t believe, however, in advertising budgets that are based on a percentage of sales. You figure out the dollars needed to do the job right, and go ahead and spend them. As it turned out, the big sales generated by the Fearless Flyer dropped the cost of advertising as a percentage of sales after the fact. By the time I left Trader Joe’s, we were mailing millions of copies five times a year.

You can find event planners by doing an online search of the following key words: DESTINATION MANAGEMENT COMPANY GENERAL CONTRACTORS FOR EVENTS EVENTS PRODUCTION Then send an introduction e-mail that is short and to the point. It should mention that you are available for events and that you would like them to consider you for future clients. Include your PDF brochure and ask them to call should they have any questions. When you get an Account Manager on the phone from an event company, ask them questions to help you understand what their needs are. Here are a few: What do you look for when contracting with an artist? Who are your main clients? What type of companies? What seems to be the most popular theme of the events you do?

Relying on screens, on typing at high speed, we have constructed an environment in which it is more difficult than ever to get a sense of context... We comment glibly rather than engage; there just isn't time... We check in with friends in short text messages about inane topics rather than sit down for a proper chat or withdraw to write a letter that can impart thoughts and emotions and give us a sense of our tangible selves in our handwriting, in our choice of stamp, that even the most elegantly composed e-mail will lack.

What to Do Tonight Have a family meeting in which you talk about setting up technology-free times or zones. At the very least there should be no cell phones during meals or in the bedroom, but you may also want to carve out more cell-phone-free zones for the family. A friend’s wife says, “No cell phones on the couch. If you are on the couch, talk to me.” Model healthy use of technology. For example, never text while driving. If you need to send a text while you’re in the car, be sure to pull over. If you are on your phone when your child walks into the room, stop and greet him or her. If you need to check your phone for a text, e-mail, or alert, ask permission. “Is it okay if I check this? It might be Dad/I told so-and-so I would look for her message.” Try to have at least thirty minutes of unplugged “private time” every day with your kids during the week and at least an hour a day on weekends when you don’t take calls or check your phone. Consider identifying a certain period during the weekend (e.g., Sundays 9:00 A.M. to noon) as tech free—“It’s pancake, read the Times, and play a game time.” Negotiate with your kids if necessary about the best time for digital downtime. If your child has difficulty letting go of her phone, let her set a timer and tell her she can check her texts every ten or fifteen minutes. Ten to fifteen minutes seems obsessive—and it is, in our view—but kids who have a harder time with tech-free time will resent it less if you’re not rigid. Be respectful and know that even short periods of tech-free time may be hard for her.

No matter how many e-mails they send or receive, no matter how kept in the loop they are, they are missing all the social time, the gaps, the nuance . . . the humanity of being around other humans. But what do we do in hard times when we need good ideas most? We cut back on conferences and business trips because video conferencing and webinars are cheaper. Perhaps. But only in the short term. Given how relatively new social media is, the long-term impact of all this dehumanizing is still yet to be fully realized.

What you read and write can help you heal, so be thoughtful about what you consume. When you write an e-mail or a letter that is full of understanding and compassion, you are nourishing yourself during the time you write that letter. Even if it’s just a short note, everything you’re writing down can nourish you and the person to whom you are writing.

Try to understand individual donor motivations. Move away from the short-term results of the latest email blast, event, or direct mail drop, and focus on building relationships and offering engagement experiences.

Strategic thinking/visioning. Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends. • Creativity/innovation. Generates new and innovative approaches to problems. • Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude. • Work ethic. Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard. • High standards. Expects personal performance and team performance to be nothing short of the best. • Listening skills. Lets others speak and seeks to understand their viewpoints. • Openness to criticism and ideas. Often solicits feedback and reacts calmly to criticism or negative feedback. • Communication. Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including e-mail.

Tip #2: Do More Work When You Send or Reply to E-mails Consider the following standard e-mails: E-mail #1: “It was great to meet you last week. I’d love to follow up on some of those issues we discussed. Do you want to grab coffee?” E-mail #2: “We should get back to the research problem we discussed during my last visit. Remind me where we are with that?” E-mail #3: “I took a stab at that article we discussed. It’s attached. Thoughts?” These three examples should be familiar to most knowledge workers, as they’re representative of many of the messages that fill their inboxes. They’re also potential productivity land mines: How you respond to them will have a significant impact on how much time and attention the resulting conversation ultimately consumes. In particular, interrogative e-mails like these generate an initial instinct to dash off the quickest possible response that will clear the message—temporarily—out of your inbox. A quick response will, in the short term, provide you with some minor relief because you’re bouncing the responsibility implied by the message off your court and back onto the sender’s. This relief, however, is short-lived, as this responsibility will continue to bounce back again and again, continually sapping your time and attention. I suggest, therefore, that the right strategy when faced with a question of this type is to pause a moment before replying and take the time to answer the following key prompt: What is the project represented by this message, and what is the most efficient (in terms of messages generated) process for bringing this project to a successful conclusion?

Furthermore, as letters emerging from an ancient Greco-Roman context, the Epistles presume certain cultural norms, like patriarchy, slavery, and patronage, and reflect the unique concerns of a minority religious sect in an imperial context. They expect women to wear head coverings (1 Corinthians 11:6), men to have short hair (11:14), and everyone to “greet one another with a holy kiss” (16:20). They wrestle with the age-old question of how to live as citizens of the kingdom of God in the shadow of the empire, as well as specific questions about whether Christians should buy discounted meat after it has been sacrificed to Roman gods. As a result, many passages carry a timeless, universal quality—“God is love” (1 John 4:16), while others reflect the unique challenges confronting followers of Jesus in the first century—“Eat anything sold in the meat market without raising questions of conscience” (1 Corinthians 10:25). As Pastor Adam Hamilton explained, “When you read one of Paul’s letters, or any other New Testament letter, you are reading someone else’s mail. Christians often forget this. They read Paul’s letters as though he wrote just for them. This works fine most of the time; Paul’s instructions, his theological reflections and his practical concerns are amazingly timeless. But they become most meaningful, and we are least likely to misapply their teaching, when we seek to understand why he may have written this or that to a given church.

Also consider the frustratingly common practice of forwarding an e-mail to one or more colleagues, labeled with a short open-ended interrogative, such as: “Thoughts?” These e-mails take the sender only a handful of seconds to write but can command many minutes (if not hours, in some cases) of time and attention from their recipients to work toward a coherent response. A little more care in crafting the message by the sender could reduce the overall time spent by all parties by a significant fraction. So why are these easily avoidable and time-sucking e-mails so common? From the sender’s perspective, they’re easier. It’s a way to clear something out of their inbox—at least, temporarily—with a minimum amount of energy invested.

In 1948, the New Yorker published a short story by a then-unknown writer. The tale, about an ordinary town with a sinister secret, so outraged readers that the magazine reported receiving more negative mail than ever before, including many subscription cancellations. That story was “The Lottery” by Shirley Jackson, which went on to become one of the most famous short stories in American literature.

Disarming the Populace Over the course of the twentieth century, communist governments always used “public safety” as an excuse to disarm their citizens. In some nations, the people were told gun control was needed to neutralize counterrevolutionaries. In others, it was said to be a tool for fighting crime. But while the reasons for gun control may have varied from country to country, the outcome was always the same. To better understand the consequences of allowing communists to disarm the public, we should look back at a few examples. As is so often the case, the Soviet Union provides the perfect illustration, and the standard by which future communist countries would operate. Before the Bolsheviks seized power, Russia had a strong tradition of individual gun ownership. Firearms were imported for civilian use from all over the world. Hunting was popular among all the classes, including peasants, factory workers, and Russian nobility. Firearms dealers circulated mail-order catalogs that offered shotguns and shooting supplies. While some restrictions were introduced in the early 1900s requiring Russians looking to purchase rifles or pistols to obtain a purchase permit from a local police chief, these permits were not difficult to procure so long as the applicant didn’t have a lengthy criminal record and was not a known political radical. That tradition would ultimately come to an end with the rise of the communists, but in March 1917, shortly before the Bolshevik Revolution, Vladimir Lenin could have been mistaken for one of America’s founding fathers. “What kind of militia do we need, the proletariat, all the toiling people?” Lenin asked in a 1917 letter. “A genuine people’s militia…

In particular, interrogative e-mails like these generate an initial instinct to dash off the quickest possible response that will clear the message—temporarily—out of your inbox. A quick response will, in the short term, provide you with some minor relief because you’re bouncing the responsibility implied by the message off your court and back onto the sender’s. This relief, however, is short-lived, as this responsibility will continue to bounce back again and again, continually sapping your time and attention.

Saginaw and Weinzweig had no interest in pursuing acquisitions or moving to another location, and they knew of no alternative growth strategies for small companies like theirs. So they did a lot of reading, thinking, and talking—meeting regularly to discuss their ideas at a picnic table next to the deli. They wrote vision statements and then rewrote them, soliciting input from people inside and outside the business. By 1994, the outlines of a grand design had emerged. It was called the Zingerman’s Community of Businesses, or ZCoB, for short. Weinzweig and Saginaw envisioned a company comprised of twelve to fifteen separate businesses by 2009. The new businesses would be small and located in the Ann Arbor area. Each would bear the Zingerman’s name but would have its own specialty and identity, and all would be designed to enhance the quality of food and service offered to Zingerman’s customers while improving the financial performance of ZCoB and its components. There was already a bakery, Zingerman’s Bakehouse, as well as the deli. There could also be a training company, a mail order business, a caterer, a creamery, a restaurant or two, a vegetable stand—you name it.