Logos Example Quotes

Conceptual art isn't art, but it is Jewish. It signals the culmination of the Jewish takeover of modern art. Conceptual art requires no artistic ability, talent or skill. That's why Jews gravitate toward it and promote it. It's an example of Jews defining art as what they do rather than defining art in its relationship to Logos.

Independence and unvarying reliability, and to pay attention to nothing, no matter how fleetingly, except the logos. And to be the same in all circumstances—intense pain, the loss of a child, chronic illness. And to see clearly, from his example, that a man can show both strength and flexibility. His patience in teaching. And to have seen someone who clearly viewed his expertise and ability as a teacher as the humblest of virtues. And to have learned how to accept favors from friends without losing your self-respect or appearing ungrateful. On Apolonius

There’s a concept in graphic design called negative space. It’s all the spaces where you haven’t put something. If I draw a figure eight, for example, the negative space would be the two holes and the space around the outside of the lines. A good designer can use that to advantage. If you’ve ever looked at the FedEx logo, the negative space between the E and the x forms an arrow pointing forward. It isn’t always your friend. I once did a design where the negative space… well, let’s just say it had a certain male anatomical quality to it. Sometimes when you’ve stared at something for too long, you miss the really obvious.

Here the magnetic attraction comes from the Logos. This denotes a thought or idea that has been formulated and articulated, hence a content and a product of consciousness. Consequently the Logos is very like the aqua doctrinae, but whereas the Logos has the advantage of being an autonomous personality, the latter is merely a passive object of human action. The Logos is nearer to the historical Christ-figure, just as the “water” is nearer to the magical water used in ritual (ablution, aspersion, baptism). Our three examples of magnetic action suggest three different forms of magnetic agent:

You Are What You Eat Take food for example. We all assume that our craving or disgust is due to something about the food itself - as opposed to being an often arbitrary response preprogrammed by our culture. We understand that Australians prefer cricket to baseball, or that the French somehow find Gerard Depardieu sexy, but how hungry would you have to be before you would consider plucking a moth from the night air and popping it, frantic and dusty, into your mouth? Flap, crunch, ooze. You could wash it down with some saliva beer.How does a plate of sheep brain's sound? Broiled puppy with gravy? May we interest you in pig ears or shrimp heads? Perhaps a deep-fried songbird that you chew up, bones, beak, and all? A game of cricket on a field of grass is one thing, but pan-fried crickets over lemongrass? That's revolting. Or is it? If lamb chops are fine, what makes lamb brains horrible? A pig's shoulder, haunch, and belly are damn fine eatin', but the ears, snout, and feet are gross? How is lobster so different from grasshopper? Who distinguishes delectable from disgusting, and what's their rationale? And what about all the expectations? Grind up those leftover pig parts, stuff 'em in an intestine, and you've got yourself respectable sausage or hot dogs. You may think bacon and eggs just go together, like French fries and ketchup or salt and pepper. But the combination of bacon and eggs for breakfast was dreamed up about a hundred years aqo by an advertising hired to sell more bacon, and the Dutch eat their fries with mayonnaise, not ketchup. Think it's rational to be grossed out by eating bugs? Think again. A hundred grams of dehydrated cricket contains 1,550 milligrams of iron, 340 milligrams of calcium, and 25 milligrams of zinc - three minerals often missing in the diets of the chronic poor. Insects are richer in minerals and healthy fats than beef or pork. Freaked out by the exoskeleton, antennae, and the way too many legs? Then stick to the Turf and forget the Surf because shrimps, crabs, and lobsters are all anthropods, just like grasshoppers. And they eat the nastiest of what sinks to the bottom of the ocean, so don't talk about bugs' disgusting diets. Anyway, you may have bug parts stuck between your teeth right now. The Food and Drug Administration tells its inspectors to ignore insect parts in black pepper unless they find more than 475 of them per 50 grams, on average. A fact sheet from Ohio State University estimates that Americans unknowingly eat an average of between one and two pounds of insects per year. An Italian professor recently published Ecological Implications of Mini-livestock: Potential of Insects, Rodents, Frogs and Snails. (Minicowpokes sold separately.) Writing in Slate.com, William Saletan tells us about a company by the name of Sunrise Land Shrimp. The company's logo: "Mmm. That's good Land Shrimp!" Three guesses what Land Shrimp is. (20-21)

Chief among these are inappropriate value judgments: the designation as “good” or “evil” of things that in fact are neither good nor evil. For example, my impression that my house has just burned down is simply that—an impression or report conveyed to me by my senses about an event in the outside world. By contrast, my perception that my house has burned down and I have thereby suffered a terrible tragedy includes not only an impression, but also an interpretation imposed upon that initial impression by my powers of hypolepsis. It is by no means the only possible interpretation, and I am not obliged to accept it. I may be a good deal better off if I decline to do so. It is, in other words, not objects and events but the interpretations we place on them that are the problem. Our duty is therefore to exercise stringent control over the faculty of perception, with the aim of protecting our mind from error. The second discipline, that of action, relates to our relationship with other people. Human beings, for Marcus as for the Stoics generally, are social animals, a point he makes often (e.g., 5.16, 8.59, 9.1). All human beings possess not only a share of the logos but also the ability to use it (that is what makes us human and distinguishes us from other animals). But it would perhaps be

The collapse, for example, of IBM’s legendary 80-year-old hardware business in the 1990s sounds like a classic P-type story. New technology (personal computers) displaces old (mainframes) and wipes out incumbent (IBM). But it wasn’t. IBM, unlike all its mainframe competitors, mastered the new technology. Within three years of launching its first PC, in 1981, IBM achieved $5 billion in sales and the #1 position, with everyone else either far behind or out of the business entirely (Apple, Tandy, Commodore, DEC, Honeywell, Sperry, etc.). For decades, IBM dominated computers like Pan Am dominated international travel. Its $13 billion in sales in 1981 was more than its next seven competitors combined (the computer industry was referred to as “IBM and the Seven Dwarfs”). IBM jumped on the new PC like Trippe jumped on the new jet engines. IBM owned the computer world, so it outsourced two of the PC components, software and microprocessors, to two tiny companies: Microsoft and Intel. Microsoft had all of 32 employees. Intel desperately needed a cash infusion to survive. IBM soon discovered, however, that individual buyers care more about exchanging files with friends than the brand of their box. And to exchange files easily, what matters is the software and the microprocessor inside that box, not the logo of the company that assembled the box. IBM missed an S-type shift—a change in what customers care about. PC clones using Intel chips and Microsoft software drained IBM’s market share. In 1993, IBM lost $8.1 billion, its largest-ever loss. That year it let go over 100,000 employees, the largest layoff in corporate history. Ten years later, IBM sold what was left of its PC business to Lenovo. Today, the combined market value of Microsoft and Intel, the two tiny vendors IBM hired, is close to $1.5 trillion, more than ten times the value of IBM. IBM correctly anticipated a P-type loonshot and won the battle. But it missed a critical S-type loonshot, a software standard, and lost the war.

Addendum: Some selected examples of SCP-1442-1, once decrypted: hello i like your logo i'm est. 1984/$324 per share/Boston HQ you? you bought 2.6% of me why do you like me?

the Greek philosophical tradition thought of the world as, first and foremost, an overarching order: at once harmonious, just, beautiful, and good. The word “cosmos” connotes all of this. For the Stoics, for example, to whom the Latin poet Ovid defers in his Metamorphoses—when reinterpreting after his fashion the great myths dealing with the origins of the world—the universe resembles a magnificent living organism. If we want to get an idea of this, we might think of what doctors or physiologists or biologists discover when they dissect a rabbit or a mouse. What do they find? Firstly, that each organ is marvelously adapted to its function: What is better constructed than an eye for seeing, than lungs for oxygenating the muscles, than a heart for pumping blood via an irrigation system? These organs are a thousand times more ingenious, more harmonious and complex, than almost all of the machines devised by man. Moreover, our biologist discovers something else: that the ensemble of these organs, which considered individually are sufficiently astonishing, together form a quite perfect and “logical” whole—what the Stoics indeed named the logos, to refer to the coherent ordering of the world as well as to verbal discourse—and a whole that is infinitely superior again to any human invention. From this point of view, we must humbly acknowledge that the creation of even the humblest being—a tiny ant, a mouse, or a frog—is still far beyond the reach of our most sophisticated scientific laboratories.

One thing more makes these men and women from the age of wigs, swords, and stagecoaches seem surprisingly contemporary. This small group of people not only helped to end one of the worst of human injustices in the most powerful empire of its time; they also forged virtually every important tool used by citizens’ movements in democratic countries today. Think of what you’re likely to find in your mailbox—or electronic mailbox—over a month or two. An invitation to join the local chapter of a national environmental group. If you say yes, a logo to put on your car bumper. A flier asking you to boycott California grapes or Guatemalan coffee. A poster to put in your window promoting this campaign. A notice that a prominent social activist will be reading from her new book at your local bookstore. A plea that you write your representative in Congress or Parliament, to vote for that Guatemalan coffee boycott bill. A “report card” on how your legislators have voted on these and similar issues. A newsletter from the group organizing support for the grape pickers or the coffee workers. Each of these tools, from the poster to the political book tour, from the consumer boycott to investigative reporting designed to stir people to action, is part of what we take for granted in a democracy. Two and a half centuries ago, few people assumed this. When we wield any of these tools today, we are using techniques devised or perfected by the campaign that held its first meeting at 2 George Yard in 1787. From their successful crusade we still have much to learn. If, early that year, you had stood on a London street corner and insisted that slavery was morally wrong and should be stopped, nine out of ten listeners would have laughed you off as a crackpot. The tenth might have agreed with you in principle, but assured you that ending slavery was wildly impractical: the British Empire’s economy would collapse. The parliamentarian Edmund Burke, for example, opposed slavery but thought that the prospect of ending even just the Atlantic slave trade was “chimerical.” Within a few short years, however, the issue of slavery had moved to center stage in British political life. There was an abolition committee in every major city or town in touch with a central committee in London. More than 300,000 Britons were refusing to eat slave-grown sugar. Parliament was flooded with far more signatures on abolition petitions than it had ever received on any other subject. And in 1792, the House of Commons passed the first law banning the slave trade. For reasons we will see, a ban did not take effect for some years to come, and British slaves were not finally freed until long after that. But there was no mistaking something crucial: in an astonishingly short period of time, public opinion in Europe’s most powerful nation had undergone a sea change. From this unexpected transformation there would be no going back.

We designed a workshop introducing hundreds of employees to the notion that jobs are not static sculptures, but flexible building blocks. We gave them examples of people becoming the architects of their own jobs, customizing their tasks and relationships to better align with their interests, skills, and values—like an artistic salesperson volunteering to design a new logo and an outgoing financial analyst communicating with clients using video chat instead of email.

Short and long bios Contracts Cover page and introduction to a proposal Engagement letter Quick blurb/elevator speech—what do you do? What are your focus areas? Letters of recommendation Logo and company graphic art Nondisclosure agreements Presentations of all sorts Progress reports Proposals and statements of work Publications list Marketing trifold (less important now than in the past) Work programs and check-off lists Examples of frequently requested spreadsheets. For example, you may be in a business that uses six sigma for quality control. Graphs, statistical reports, and so on can typically be modified quickly from one client to the next. Unless you are in the graphic arts or publications business itself, there is no need to be original. Inspiring ideas permeate the Internet.

Donald looked at some examples and noticed a logo on the back label of one of the bottles. It was a small outline of a rabbit and around the cartoon figure were the words: No Animal Testing. “That's good,” he said. “You don't test on animals.” It was a nice logo, and it was truthful. We didn't conduct any tests on animals. Then again, we didn't do any other testing either. King Chemical ran some basic checks to ensure the general stability of the formulation, but they were not the sort of rigorous tests that brought anyone any real comfort. We did not test for toxic chemicals or bacterial contamination, for example. The factory had just a small laboratory located in a back room. The equipment was basic. Most high school laboratories in the United States had equipment that was more up to date. In any case, no one was checking on the factory to ensure that it produced a quality product.

We have a system we follow every time we get asked to create a product logo. Clients like the work we produce and we’re able to charge a good dollar because clients know a product logo is something they will use for a long time. Once we create one product logo, we have our foot in the door and clients often come back as they launch new products.” Ted considered Alex’s conclusion. “Tell me about the system you follow for creating logos.” “It’s nothing too formal, but we always start off by asking the client to describe their vision for their product and how they differentiate themselves from their competitors.” Ted began to make notes. “That sounds like a good first step. Let’s call it Visioning.” Step 1: Visioning “What’s the next step?” asked Ted. “After we establish the client’s goals, we go through an exercise where we ask the client to personify their product. For example, we’ll ask questions like, ‘If your product was a famous actor, who would it be?’ and ‘If your product was a rock star, who would it be?’ One of our favorite questions is a little goofy: ‘If your product was a cookie, what kind of cookie would it be?’ These questions force the client to think about the personality they want to come through in their logo.” “That sounds unique, Alex. Let’s call that step two and give it a name like Personification.” Step 2: Personification “What’s your next step in designing a logo?” “We then go back to the office and use a pencil and paper to freehand sketch

The word logos itself is a prime example, beginning its history as a word charged with religious power, and referring to the word of wisdom and truth. By the time of Aristotle, logos had lost its philosophical connotations and had come to mean the "study of" something: biology, the study of life; zoology, the study of animal forms; and theology, the study of God.

beginning as many times as is necessary. This operation is called a loop, and we saw an example of it in the description of programming in Logo.

Once the word “square” has been defined, it becomes part of the computer’s vocabulary and can then be used to define other words. For example, TO WINDOW SQUARE SQUARE SQUARE SQUARE END Each square will be drawn in a different place, because the procedure for drawing the square leaves the turtle rotated 90 degrees. In computer terms, SQUARE is a subroutine of the program WINDOW, which calls it. The subroutine SQUARE, in turn, is defined using the primitives FORWARD and RIGHT. User-defined words in Logo can take parameters, too. For instance, a child can specify various sizes of square by specifying what parameter determines the length of each side.

Another example is the definition of a palindrome, which we can define as follows: A word is a palindrome if it has less than two letters (the simple case) or if its first and last letter are the same and the letters in the middle form a palindrome (the recursive step). The simplest way to write a Logo program for recognizing palindromes would be to use this recursive definition.

If your work is good, people are going to copy it. You have to accept that. This is just one part of business that you have to deal with. You can’t let your worries stop you from posting your images online. The art business is a visual one; you have to show the world your work for you to be able to sell it. There are ways to protect your work from copycats and art thieves. The most important is to file copyrights to your artworks. This will give you legal leverage if your work is stolen and being used commercially. I cover this more in the chapter on copyrights. I recommend placing a subtle copyright notice or your signature or logo or name somewhere on the image, where it’s not obstructing the beauty of the art. A few examples of copyright notices are: “Artwork (c) 2017 Drew Brophy” “Artwork (c) Drew Brophy” “(c) Drew Brophy” “(c) Drew Brophy, all rights reserved.

And while seeking out the opinions and perspectives of people like ourselves may lead to a more personal and familiar buying experience, what’s even more amazing is the impact those trusted sources have on conversion rates. B2B sales cycle data from Salesforce demonstrates that, when it comes to lead conversion, the interest that originates from customer and employee referrals converts to deals at rates fifty times higher than email campaigns!9 Furthermore, data from marketing automation giant Marketo indicates that leads originating from referrals convert to opportunities at rates of four times the average, and similar to the next three highest-converting lead sources combined (those being partner, inbound, and marketing-generated).10 My personal experience over the years greatly corroborates these statistics. For example, when I started my own sales practice, Cerebral Selling, I needed to have a logo designed. Around the same time, my friend had recently had a nice logo designed for his business. I asked him who he used, he told me, and I just did the same. No further research or investigation required. A short time later, I wanted to head out of town with my wife for an overnight trip to the beautiful Niagara wine region of Ontario to celebrate our anniversary. I didn’t know where to stay or which restaurant to go to, so instead of sifting through pages of online content and reviews, I asked a friend who runs a vineyard in the region. When he gave me his recommendations, I simply booked the places he told me. No questions asked. Were there better places to stay and eat? Potentially. Were there other creative design shops that could have generated equally if not more spectacular logos? More than likely. Do I care? Absolutely not! I love my logo and had a great anniversary outing, and feel secure in my decisions around both because of the feeling I received by selecting recommendations from people I trust. Both experiences are perfect examples of the prescriptive-led sales cycle we spoke about in chapter 2. This means that when it comes to your selling motion, one of the most unobtrusive, empathetic, and authentic ways to convert prospective buyers is simply to surround them with like-minded customers who love you.

When Napoleon crossed the Rhine, the German princes panicked, knowing that Napoleon's first goal was the confiscation of their wealth. As a result, the Prince of Hesse-Cassel gave his gold to Mayer Amschel Rothschild, who then sent it out of the country, to his son Nathan, who was living in London. Having inside information about Napoleon's defeat at the Battle of Waterloo, Nathan made a fortune by using the Prince of Hesse-Cassel's gold to speculate on the British consol. As a result, he became the richest man in England. Over the course of the next century, the Rothschild family and other Jewish usurers used that wealth to enslave the English aristocracy with debt. The most prominent example was the Churchill family. When Winston Churchill's father died, he was 60,000 pounds in debt to Natty Rothschild. By forgiving Randolph's debt, Natty Rothschild made his son Winston a pawn of Jewish interests, a fact which led indirectly to World War

The concept of Kairos is, perhaps, much more fundamental than even ethos, pathos, and logos. It simply means biding your time. It means waiting to attempt persuading people until a time comes when persuasion is most likely to work. In business, for example,

What kinds of Work will You do in Freelancing? What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as - Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing. The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5. Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example: Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'. Any employee can take a data entry job as a part-time job for extra income at the end of his work. Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics. For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more. Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers. There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers. Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer. If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc. The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language. Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are: Writing, Article or blog post writing SEO Marketing, Digital marketing, Photo, Audio, Video Editing, Admin jobs, Software development, Translation, Affiliate marketing, IT and Networking etc.

What kinds of Work will You do in Freelancing? What kind of work will you do in Freelancing? And to understand the type of work in freelancing, You need to have a clear idea of what freelancing is. There is no specific type of freelancing, it can be of many types, such as - Freelance Photography, Freelance Journalism, Freelance Writer, Freelance Data Entry, Freelance Logo Designer, Freelance Graphics Designer etc. There's no end to the amount of work you can do with freelancing. The most interesting thing is that you are everything in this process. There is no one to twirl over your head, you are the boss here. Even here there is no obligation to work from 9-5. Today I discuss some freelancing tasks that are popular in the freelancing sector or are done by many freelancers. For example: Data Entry: It wouldn't be too much of a mistake to say that data entry is the easiest job. Rather, it can be said without a doubt that data entry is more difficult than any other job. Data entry work basically means typing. This work is usually provided as a PDF file and is described as a 'Word type work'. Any employee can take a data entry job as a part-time job for extra income at the end of his work. Graphics Design: One of the most popular jobs in the freelancing world is graphic design. The main reasons for the popularity of this work are its attractiveness and simplicity. Everything we see online is contributed by graphics. For example, Cover pages, Newspaper, Book cover pages, advertisements and Photographs, Editing or changing the background of a picture or photo, Creating banners for advertising, Creating visiting cards, Business cards or leaflets, Designed for webpages known as (PhD), T-shirt designing, Logo designing, Making cartoons and many more. Web Design and Development: 'Web design' or 'Site design' are used interchangeably. The most important job of freelancing is web design. From the simplest to the most difficult aspects of this work, almost all types of work are done by freelancers. There are many other themes like WordPress, Elementor, Joomla, and DV that can be used to create entire sites. Sometimes coding is required to create some sites. If the web designer has coding experience or skills then there is no problem, and if not then the site creation should be done by programmers. Programming: Programming means writing some signals, codes, or symbols into a specific system. And its job is to give different types of commands or orders to the computer. If you give some command to the computer in Bengali or English, the computer will not understand it. For that want binary code or number. Just as any book is written in English, Hindi, Japanese Bengali, etc. every program is written in some particular programming language like C++, Java, etc. The written form of the program is called source code. A person who writes source code is called a programmer, coder, or developer. While writing the program, the programmer has to follow the syntax or grammar of that particular programming language. Other work: Apart from the above jobs, there are various other types of jobs that are in high demand in the freelancing sector or market. The tasks are: Writing, Article or blog post writing SEO Marketing, Digital marketing, Photo, Audio, Video Editing, Admin jobs, Software development, Translation, Affiliate marketing, IT and Networking etc. Please Visit Our Blogging Website to read more Articles related to Freelancing and Outsourcing, Thank You.

Hence there is more action or natural movement in describing, for example, a God who walks in the garden in the cool of the day than in defining a pre-existent Logos.

We set our faith in the lines drawn by Star and Fate, that all of our worlds here conjoin to make one rope, each strand a man or woman, all pulling in unison for the joy of life well-lived. In the name of Star, Fate, and Breath, illuminated by Logos, inspired by the example of the Good Man, we will not fail in our duties, though the seas roar and mountains shoot flame.” He added, in a voice barely audible, “And though our own kindred set against us.

Does he know the Minotaur of this cave from experience? . . . I doubt it, indeed, I know otherwise: – nothing is stranger to these people who are absolute in one thing, these so-called atheist ‘free spirits’, than freedom and release in that sense, in no respect are they more firmly bound; precisely in their faith in truth they are more rigid and more absolute than anyone else. Perhaps I am too familiar with all this: that venerable philosopher’s abstinence prescribed by such a faith like that commits one, that stoicism of the intellect which, in the last resort, denies itself the ‘no’ just as strictly as the ‘yes’, that will to stand still before the factual, the factum brutum, that fatalism of ‘petits faits’116 (ce petit faitalisme,117 as I call it) in which French scholarship now seeks a kind of moral superiority over the German, that renunciation of any interpretation (of forcing, adjusting, shortening, omitting, filling-out, inventing, falsifying and everything else essential to interpretation) – on the whole, this expresses the asceticism of virtue just as well as any denial of sensuality (it is basically just a modus of this denial). However, the compulsion towards it, that unconditional will to truth, is faith in the ascetic ideal itself, even if, as an unconscious imperative, make no mistake about it, – it is the faith in a metaphysical value, a value as such of truth as vouched for and confirmed by that ideal alone (it stands and falls by that ideal). Strictly speaking, there is no ‘presuppositionless’ knowledge, the thought of such a thing is unthinkable, paralogical: a philosophy, a ‘faith’ always has to be there first, for knowledge to win from it a direction, a meaning, a limit, a method, a right to exist. (Whoever under- stands it the other way round and, for example, tries to place philosophy ‘on a strictly scientific foundation’, must first stand on its head not just philosophy, but also truth itself: the worst offence against decency which can occur in relation to two such respectable ladies!) Yes, there is no doubt – and here I let my Gay Science have a word, see the fifth book (section 344) – ‘the truthful man, in that daring and final sense which faith in science presupposes, thus affirms another world from the one of life, nature and history; and inasmuch as he affirms this “other world”, must he not therefore deny its opposite, this world, our world, in doing so? . . . Our faith in science is still based on a metaphysical faith, – even we knowers of today, we godless anti-metaphysicians, still take our fire from the blaze set alight by a faith thousands of years old, that faith of the Christians, which was also Plato’s faith, that God is truth, that God is Logos, that truth is divine . . . But what if precisely this becomes more and more unbelievable, when nothing any longer turns out to be divine except for error, blindness and lies – and what if God himself turned out to be our oldest lie?’ – – At this point we need to stop and take time to reflect. Science itself now needs a justification (which is not at all to say that there is one for it). On this question, turn to the most ancient and most modern philosophies: all of them lack a consciousness of the extent to which the will to truth itself needs a justification, here is a gap in every philosophy – how does it come about? Because the ascetic Christian ideal has so far been master over all philosophy, because truth was set as being, as God, as the highest authority itself, because truth was not allowed to be a problem. Do you understand this ‘allowed to be’? – From the very moment that faith in the God of the ascetic ideal is denied, there is a new problem as well: that of the value of truth. – The will to truth needs a critique – let us define our own task with this –, the value of truth is tentatively to be called into question . . . (Anyone who finds this put too briefly is advised to read the Gay Science, s 344)

what is this word “logos”? It’s a term that is always difficult to translate in Greek philosophical texts; in this case, it’s even harder. Basically logos means “word,” but it expands to mean many other things too, like “account” and “reason,” or even “proportion” or “measure.” It’s where we get all those English words that end in “-ology.” For example, “theology” is giving an “account,” a logos, of “god,” theos; “anthropology” is giving an “account,” a logos, of “man,” anthropos; and we just saw that bios means “life,” hence our word “biology.” So, quite an important word, and it’s here in Heraclitus that it first becomes really crucial in philosophical Greek.