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Table 3.1 Purpose of Expenditures Made by U.S. House Candidates in 2012 Purpose Amount Percentage of Total Donations $4,982,351.00 0.47% Refunds $8,356,003.00 0.78% Travel $16,300,000.00 1.52% Loan Repayments $18,515,640.70 1.73% Polling $20,300,000.00 1.90% Event Expenses $29,000,000.00 2.71% Transfers $29,600,000.00 2.76% Campaign Materials $70,500,000.00 6.58% Contributions $74,200,000.00 6.93% Fundraising $97,100,000.00 9.07% Advertising $316,000,000.00 29.51% Salary/Overhead/Admin. $386,000,000.00 36.05% Totals $1,070,853,995.00 100.01%* Source: Federal Election Commission *Percentage exceeds 100 due to rounding.
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Conor M. Dowling (Super PAC!: Money, Elections, and Voters after Citizens United (Routledge Research in American Politics and Governance))