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I feel like getting married, or committing suicide, or subscribing to L'Illustration. Something desperate, you know.

Vladimir did great things—so could she. Besides, they come first, right?" "Not always." I stared. I'd had they come first drilled into me since I was a child. It was what all guardians believed. Only the dhampirs who'd run away from their duty didn't subscribe to that. What he said was almost like treason. "Sometimes, Rose, you have to know when to put yourself first.

Alcohol ruined me financially and morally, broke my heart and the hearts of too many others. Even though it did this to me and it almost killed me and I haven't touched a drop of it in seventeen years, sometimes I wonder if I could get away with drinking some now. I totally subscribe to the notion that alcoholism is a mental illness because thinking like that is clearly insane.

Now, the invention of the scientific method and science is, I'm sure we'll all agree, the most powerful intellectual idea, the most powerful framework for thinking and investigating and understanding and challenging the world around us that there is, and that it rests on the premise that any idea is there to be attacked and if it withstands the attack then it lives to fight another day and if it doesn't withstand the attack then down it goes. Religion doesn't seem to work like that; it has certain ideas at the heart of it which we call sacred or holy or whatever. That's an idea we're so familiar with, whether we subscribe to it or not, that it's kind of odd to think what it actually means, because really what it means is 'Here is an idea or a notion that you're not allowed to say anything bad about; you're just not. Why not? - because you're not!

I have been around long enough to discount most superstitions for what they are: I was around when many of them began to take root, after all. But one superstition to which I happen to subscribe is that bad juju comes in threes. The saying in my time was, "Storm clouds are thrice cursed," but I can't talk like that and expect people to believe I'm a twenty-one year-old American. I have to say things like, "Shit happens, man.

We ordered food a few hours ago and worked through dinner. I had pasta with chicken, while Kate preferred a turkey club with fries on the side. Much as I hate to admit it, I’m impressed. Obviously, she doesn’t subscribe to the “I can only eat salads in front of the opposite sex” rule of thumb a lot of chicks swear by. Who gave women that idea? Like a guy’s going to say to his friend, “Dude, she was one fugly chick, but once I saw her chomping that romaine, I just had to nail her.

I sometimes subscribe to the belief that all historical events occur simultaneously, like a dream in the mind of God. Perhaps it is only man who views time sequentially and tries to impose a solar calendar upon it. What if other people, both dead and unborn, are living out their lives in the same space we occupy, without our knowledge or consent?

I subscribe to the notion that if you worry about something, it is somehow less likely to happen.

I don't subscribe much to the belief that things happen for a reason, that there's some higher power at the controls, directing all of us like we're in some cosmic summer stock production. Shit just happens is more or less my philosophy.

Because I don’t like to label what I feel for you as love. This”—he points between us—“is much more potent and twisted than mere love. If loving someone means letting them go and wishing them happiness with someone else, then I don’t subscribe to that definition. But if love means protecting and wanting to take care of you till my dying day, then I love you more than anyone has ever loved another human being.

Every brilliant experiment, like every great work of art, starts with an act of imagination. Unfortunately, our current culture subscribes to a very narrow definition of truth. If something can’t be quantified and calculated, then it can’t be true. Because this strict scientific approach has explained so much, we assume that it can explain everything. But every method, even the experimental method, has limits. Take the human mind. Scientists describe our brain in terms of its physical details; they say we are nothing but a loom of electrical cells and synaptic spaces. What science forgets is that this isn’t how we experience the world. (We feel like the ghost, not like the machine.) It is ironic but true: the one reality science cannot reduce is the only reality we will ever know. This is why we need art. By expressing our actual experience, the artist reminds us that our science is incomplete, that no map of matter will ever explain the immateriality of our consciousness.

I need my meds. And shock therapy. And maybe an enema!

John Quincy Adams subscribed to the thesis that his mother's generation was unique when he complained to [his wife] that there were no modern women like her. Abigail, God love her, shot back that women might act frivolous and flighty, but only because men wanted them to.

The lesson Holmes took from the war can be put in a sentence. It is that certitude leads to violence. This is a proposition that has an easy application and a difficult one. The easy application is to ideologues, dogmatists, and bullies—people who think that their rightness justifies them in imposing on anyone who does not happen to subscribe to their particular ideology, dogma, or notion of turf. If the conviction of rightness is powerful enough, resistance to it will be met, sooner or later, by force. There are people like this in every sphere of life, and it is natural to feel that the world would be a better place without them.

When we look at the undiluted, radical message of Jesus, we see that it was never about wearing a theological label, subscribing to a particular theological structure, or even about becoming a Christian. The undiluted message of Jesus is, and always has been, a straightforward invitation to follow him, and to learn to be like him.

But as I’m not going around killing people I don’t like, I don’t think there’s much wrong with admitting some people contribute more to the world than others.’ ‘So you don’t subscribe to “any man’s death diminishes me”?’ said Robin. ‘I wouldn’t feel remotely diminished by the deaths of some of the bastards I’ve met.

At present, the successful office-seeker is a good deal like the center of the earth; he weighs nothing himself, but draws everything else to him. There are so many societies, so many churches, so many isms, that it is almost impossible for an independent man to succeed in a political career. Candidates are forced to pretend that they are catholics with protestant proclivities, or christians with liberal tendencies, or temperance men who now and then take a glass of wine, or, that although not members of any church their wives are, and that they subscribe liberally to all. The result of all this is that we reward hypocrisy and elect men entirely destitute of real principle; and this will never change until the people become grand enough to allow each other to do their own thinking. Our government should be entirely and purely secular. The religious views of a candidate should be kept entirely out of sight. He should not be compelled to give his opinion as to the inspiration of the bible, the propriety of infant baptism, or the immaculate conception. All these things are private and personal. The people ought to be wise enough to select as their officers men who know something of political affairs, who comprehend the present greatness, and clearly perceive the future grandeur of our country. If we were in a storm at sea, with deck wave-washed and masts strained and bent with storm, and it was necessary to reef the top sail, we certainly would not ask the brave sailor who volunteered to go aloft, what his opinion was on the five points of Calvinism. Our government has nothing to do with religion. It is neither christian nor pagan; it is secular. But as long as the people persist in voting for or against men on account of their religious views, just so long will hypocrisy hold place and power. Just so long will the candidates crawl in the dust—hide their opinions, flatter those with whom they differ, pretend to agree with those whom they despise; and just so long will honest men be trampled under foot.

I would like to believe in the myth that we grow wiser with age. In a sense my disbelief is wisdom. Those of a middle generation, if charitable or sentimental, subscribe to the wisdom myth, while the callous see us as dispensable objects, like broken furniture or dead flowers. For the young we scarcely exist unless we are unavoidable members of the same family, farting, slobbering, perpetually mislaying teeth and bifocals.

We live in a world where most people still subscribe to the belief that shame is a good tool for keeping people in line. Not only is this wrong, but it’s dangerous. Shame is highly correlated with addiction, violence, aggression, depression, eating disorders, and bullying. Researchers don’t find shame correlated with positive outcomes at all—there are no data to support that shame is a helpful compass for good behavior. In fact, shame is much more likely to be the cause of destructive and hurtful behaviors than it is to be the solution.

Look, I'm not here to lecture you about Eurocentricity or media bias; I just want to put forth the idea that maybe China has been the punching bag of the West for a very, very long time, and that nothing is gained from the continued demonization of its people... of my people. If you can accept that a single country can give birth to both a Donald Trump and a Donald Glover, a Steve Carell and a Stone Cold Steve Austin, you shouldn't have any difficulty accepting that the 1.3 billion people who call China home are just as varied in their ideologies and philosophies. There are the party officials, the pure-of-heart idealists, the Crazy Rich Asians, the activists, the social media influencers (smash that subscribe button!), the internet trolls and every conceivable thing in between–but perhaps most of all, there are the families like my parents, who simply did their best to stay out of trouble and survive from one day to the next.

Theology is just not important in Judaism, or in any other religion, really. There's no orthodoxy, as you have it in the Catholic Church. No complicated creeds to which everybody must subscribe. No infallible pronouncements by a pope. Nobody can tell Jews what to believe. Within reason, you can believe what you like... We have orthopraxy instead of orthodoxy. Right practice rather then right belief. That's all. You Christians make such a fuss about theology, but it's not important in the way you think. It's just poetry, really, ways of talking about the inexpressible.

Russia used to be great, a nation of philosophers, brilliant thinkers, artists, and scientists. Not anymore. It hasn’t been great for a long time, not since Stalin purged the thinking class. Contrary to popular belief, he didn’t murder the bourgeoisie, he murdered anyone with talent. Do you know what that does to a society? I find it’s difficult to be proud of my heritage, of a culture I now consider mediocre at best, monstrous at worst. Russia is irrevocably crippled, stained by its totalitarianism—to which it still subscribes, like sheep—and rivers flow, the sky weeps with the blood of what once made it great.

I knew even before we got it rolling that this here was the type asshole that subscribed to magazines like the Nation and Atlantic and probably even read them, and that I didn't stand a snowball's chance against him in an argument; but I was too oiled too keep my mouth shut.

Obviously, she doesn't subscribe to the "I can only eat salads in front of the opposite sex" rule of thumb a lot of chicks swear by. Who gave women that idea? Like a guy's going to say to his friend, "Dude, she was one fugly chick, but once I saw her chomping that romaine, I just had to nail her.

While India is undoubtedly complex, there still are some simple truths that managers have to accept. Indian consumers are very value-conscious. They may be poor, but they are not backward. Even in media-dark India, consumers are well informed. They are not overwhelmed by Western brands. And they can make a difference to the global positions of individual firms. Consider cellphones. The Indian market is growing at the rate of 6 million new subscribers per month.

According to Shermer, studies show that American test subjects with the lowest education levels have a higher probability of subscribing to certain paranormal beliefs, like haunted houses, Satanic possession, and UFO landings; but it’s test subjects with the most education who are likeliest to believe in New Age ideas, like the power of the mind to heal disease. Psychologist Stuart Vyse has remarked that the New Age movement “has led to the increased popularity of [supernatural] ideas among groups previously thought to be immune to superstition: those with higher intelligence, higher socioeconomic status, and higher educational levels.

If they are left-wing, they can subscribe to Daily Kos and Huffington Post. If they are right-wing, they can subscribe to Breitbart or the Drudge Report.6 Less often do they subscribe to outlets that provide several points of view. As a result, their thinking rarely gets challenged, so they become still less likely or able to assess information critically.

Your hubris intrigues me, and I would like to subscribe to your newsletter.

If you want to hear more like this, just subscribe to my face.

Can you get a broken heart without being with someone? Can wanting to fall in love so bad make that happen?

A good way to encourage subscribers might sound like this, ‘And don’t forget to subscribe, so you never miss one of my brand new weekly recipe videos.

I neither oblige the belief of other person, nor overhastily subscribe mine own. Nor have I stood with others computing or collating years and chronologies, lest I should be vainly curious about the time and circumstance of things, whereof the substance is so much in doubt. By this time, like one who had set out on his way by night, and travelled through a region of smooth or idle dreams, our history now arrives on the confines, where daylight and truth meet us with a clear dawn, representing to our view, though at a far distance, true colours and shapes.

The offer could be as small as telling them if they “like this post” or “comment on my video” or “subscribe to my podcast” or “join my list,” you’ll give them a special thing in exchange.

Religion doesn’t seem to work like that; it has certain ideas at the heart of it which we call sacred or holy or whatever. That’s an idea we’re so familiar with, whether we subscribe to it or not, that it’s kind of odd to think what it actually means, because really what it means is “Here is an idea or a notion that you’re not allowed to say anything bad about; you’re just not. Why not? Because you’re not!

Both Mises and Rothbard have passed away, but their outlook—including Ph.D.s who subscribe to it—lives on in the Ludwig von Mises Institute. But groups like these have basically given up on mainstream economics; members mostly talk to each other and publish in their own journals. The closest thing to market fundamentalists are not merely outside the mainstream of the economics profession. They are way outside.

He speaks in a different language with a voice that's already like sand shifting over metal, and my insides flip out. He's inadvertently flicked some weird switch inside me, and there's no turning back once it's there. Apparently I really like hearing someone speak in Hungarian or Polish or Russian or whatever it is he's speaking, while trapped in a closet. I'm a secret subscriber to Trapped in a Polish Closet magazine.

I think I have always had the misguided sense that worry and fear serve as an insurance policy of sorts. On a subconscious level, I subscribe to the notion that if you worry about something, it is somehow less likely to happen. Well, I am here to say that it doesn't work like that. The very thing you fear the most can still happen anyway. And when it does, you feel that much more cheated for having feared it in the first place.

I’m not sure how the ponies happened, though I have an inkling: “Can I get you anything?” I’ll say, getting up from a dinner table, “Coffee, tea, a pony?” People rarely laugh at this, especially if they’ve heard it before. “This party’s ‘sposed to be fun,” a friend will say. “Really? Will there be pony rides?” It’s a nervous tic and a cheap joke, cheapened further by the frequency with which I use it. For that same reason, it’s hard to weed it out of my speech – most of the time I don’t even realize I’m saying it. There are little elements in a person’s life, minor fibers that become unintentionally tangled with your personality. Sometimes it’s a patent phrase, sometimes it’s a perfume, sometimes it’s a wristwatch. For me, it is the constant referencing of ponies. I don’t even like ponies. If I made one of my throwaway equine requests and someone produced an actual pony, Juan-Valdez-style, I would run very fast in the other direction. During a few summers at camp, I rode a chronically dehydrated pony named Brandy who would jolt down without notice to lick the grass outside the corral and I would careen forward, my helmet tipping to cover my eyes. I do, however, like ponies on the abstract. Who doesn’t? It’s like those movies with the animated insects. Sure, the baby cockroach seems cute with CGI eyelashes, but how would you feel about fifty of her real-life counterparts living in your oven? And that’s precisely the manner in which the ponies clomped their way into my regular speech: abstractly. “I have something for you,” a guy will say on our first date. “Is it a pony?” No. It’s usually a movie ticket or his cell phone number. But on our second date, if I ask again, I’m pretty sure I’m getting a pony. And thus the Pony drawer came to be. It’s uncomfortable to admit, but almost every guy I have ever dated has unwittingly made a contribution to the stable. The retro pony from the ‘50s was from the most thoughtful guy I have ever known. The one with the glitter horseshoes was from a boy who would later turn out to be straight somehow, not gay. The one with the rainbow haunches was from a librarian, whom I broke up with because I felt the chemistry just wasn’t right, and the one with the price tag stuck on the back was given to me by a narcissist who was so impressed with his gift he forgot to remover the sticker. Each one of them marks the beginning of a new relationship. I don’t mean to hint. It’s not a hint, actually, it’s a flat out demand: I. Want. A. Pony. I think what happens is that young relationships are eager to build up a romantic repertoire of private jokes, especially in the city where there’s not always a great “how we met” story behind every great love affair. People meet at bars, through mutual friends, on dating sites, or because they work in the same industry. Just once a coworker of mine, asked me out between two stops on the N train. We were holding the same pole and he said, “I know this sounds completely insane, bean sprout, but would you like to go to a very public place with me and have a drink or something...?” I looked into his seemingly non-psycho-killing, rent-paying, Sunday Times-subscribing eyes and said, “Sure, why the hell not?” He never bought me a pony. But he didn’t have to, if you know what I mean.

And when I started at NYU and I met all those kids right out of undergrad, I thought, Hell, yeah, I’m a fucking Marine. Some of them, highly educated kids at a top five law school, didn’t even know what the Marine Corps did. (“It’s like a stronger Army, right?”) Few of them followed the wars at all, and most subscribed to a “It’s a terrible mess, so let’s not think about it too much” way of thinking. Then there were the political kids, who had definite opinions and were my least favorite to talk to. A lot of these overlapped with the insufferable public interest crowd, who hated the war, couldn’t see why anybody’d ever do corporate law, didn’t understand why anyone would ever join the military, didn’t understand why anyone would ever want to own a gun, let alone fire one, but who still paid lip service to the idea that I deserved some sort of respect and that I was, in an imprecise way that was clearly related to action movies and recruiting commercials, far more “hard-core” than your average civilian. So sure, I was a Marine. At the very least, I wasn’t them.

Sin for Salvation applies to everything. It’s a mindset. It’s about not buying into the laws and attitudes of those who would control you. It’s about having an open mind about what “sin” actually is. It’s about not automatically subscribing to someone else’s conception of sin. There are many sins in this world – such as the infinite greed of Wall Street bankers and their ilk – that are held up as virtues and qualities to be emulated. Always be on the lookout for sins that masquerade as the good. Always be on the lookout for healthy activities (like joyous sex outside the institution of marriage) that are condemned as sinful.

The novel, then, provides a reduction of the world different from that of the treatise. It has to lie. Words, thoughts, patterns of word and thought, are enemies of truth, if you identify that with what may be had by phenomenological reductions. Sartre was always, as he explains in his autobiography, aware of their being at variance with reality. One remembers the comic account of this antipathy in Iris Murdoch Under the Net, one of the few truly philosophical novels in English; truth would be found only in a silent poem or a silent novel. As soon as it speaks, begins to be a novel, it imposes causality and concordance, development, character, a past which matters and a future within certain broad limits determined by the project of the author rather than that of the characters. They have their choices, but the novel has its end. * ____________________ * There is a remarkable passage in Ortega y Gasset London essay ' History as a System' (in Philosophy and History, ed. Klibansky and Paton, 1936) which very clearly states the issues more notoriously formulated by Sartre. Ortega is discussing man's duty to make himself. 'I invent projects of being and doing in the light of circumstance. This alone I come upon, this alone is given me: circumstance. It is too often forgotten that man is impossible without imagination, without the capacity to invent for himself a conception of life, to "ideate" the character he is going to be. Whether he be original or a plagiarist, man is the novelist of himself... Among... possibilities I must choose. Hence, I am free. But, be it well understood, I am free by compulsion, whether I wish to be or not... To be free means to be lacking in constitutive identity, not to have subscribed to a determined being, to be able to be other than what one was...' This 'constitutive instability' is the human property lacking in the novels condemned by Sartre and Murdoch. Ortega differs from Sartre on the use of the past; but when he says that his free man is, willy-nilly, 'a second-hand God,' creating his own entity, he is very close to Sartre, who says that to be is to be like the hero in a novel. In one instance the eidetic image is of God, in the other of the Hero.

On a subconscious level, I subscribe to the notion that if you worry about something, it is somehow less likely to happen. Well, I am here to say that it doesn't work like that. The very thing you fear the most can still happen anyway. And when it does, you feel that much more cheated for having feared it in the first place.

And I would say this too. The rest of the United States knows next to nothing about the South. The present idea and picture which they hold of a people decadent and even obsolete through inbreeding and illiteracy – the inbreeding a result of the illiteracy and the isolation so that there is nothing else to do at night – as to be a kind of species of juvenile delinquents with a folklore of blood and violence, yet who, like juvenile delinquents, can be controlled by firmness once they are brought to believe that the police mean business, is as baseless and illusory as that one a generation ago of (oh yes, we subscribed to it too) columned porticoes and magnolias.

You and I, my son, are that “below.” That was true in 1776. It is true today. There is no them without you, and without the right to break you they must necessarily fall from the mountain, lose their divinity, and tumble out of the Dream. And then they would have to determine how to build their suburbs on something other than human bones, how to angle their jails toward something other than a human stockyard, how to erect a democracy independent of cannibalism. But because they believe themselves to be white, they would rather countenance a man choked to death on film under their laws. And they would rather subscribe to the myth of Trayvon Martin, slight teenager, hands full of candy and soft drinks, transforming into a murderous juggernaut. And they would rather see Prince Jones followed by a bad cop through three jurisdictions and shot down for acting like a human. And they would rather reach out, in all their sanity, and push my four-year-old son as though he were merely an obstacle in the path of their too-important day.

When John Robinson, Bishop of Woolwich, published Honest to God in 1963, stating that he could no longer subscribe to the old personal God “out there,” there was uproar in Britain. A similar furor has greeted various remarks by David Jenkins, Bishop of Durham, even though these ideas are commonplace in academic circles. Don Cupitt, Dean of Emmanuel College, Cambridge, has also been dubbed “the atheist priest”: he finds the traditional realistic God of theism unacceptable and proposes a form of Christian Buddhism, which puts religious experience before theology. Like Robinson, Cupitt has arrived intellectually at an insight that mystics in all three faiths have reached by a more intuitive route. Yet the idea that God does not really exist and that there is Nothing out there is far from new.

Courage is the root of change--and change is what we're chemically designed to do. So when you wake up tomorrow, make this pledge. No more holding yourself back. No more subscribing to others' opinions of what you can and cannot achieve. And no more allowing anyone to pigeonhole you into useless categories of sex, race, economic status, and religion. Do not allow your talents to like dormant...Design your own future.

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Man wills to make of earth, not one Jerusalem but two; this sacramental blood de- clears the double mind by which he wills to lift both lion and lamb beyond the killing to exchange unaccount- able and vast. Man's priestliness therefore bespeaks his refusal of despair; proclaims acceptance of a world which, by its murderous hand, subscribes the insupportable dilemma of its being—the war of lion and lamb having no other, likely outcome here than two im- possibilities: The one, a pride of victors feeding on the slain; but leaving the lion as he was before, trapped in ancient reciprocities by which at last all power falls to crows; And the other, a hymn to despair no victim will accept; it is not enough, in this paroxysm of two martyrdoms, to stand upon the ship- wrecks of the slain and praise the weak for weakness; the lamb's will, too, was life; he died refusing death. Sacrifice therefore Not written off, but recognized, a sign in blood of the vaster end of blood; a redness turning all things white; an impossibility prefiguring the last exchange of all. The old order, of course, unchanged; the deaths of bulls and goats achieving nothing; Aaron still ineffectual; creation still bloody; But haunted now by bells within the veil where Aaron walks in shadows sprinkling blood and bids a new Jerusalem descend. Endless smoke now rising Lion become priest And lamb victim The world awaits The unimaginable union By which the Lion lifts Himself Lamb slain And, Priest and Victim, Brings The City Home.

You can't really be too concerned with what people think of you. You're on your own adventure of growth and discovery. Like Charles Bukowski said, 'People think I'm down on Fifth and Main at the Blarney Stone, but really I'm on top floor of the health club with a towel in my lap, watching Johnny Carson.' So it's not always good to be where people think you are, especially if you subscribe to it as well ... which is easily done, because then you don't have to figure out who you are, you just ask somebody else.

Frequently, when we are frozen by an event or if an event sheds its leaves and petals in front of our eyes in some other violent way, we dig up the soil around it in horror and shrink back from the ugliness of its roots where that which looks to us like transience lives. We have such a limited capacity to be just toward all phenomena and we are so quick to call ugly, as if turning spitefully and vengefully against ourselves, anything that simply does not correspond to the notion of beauty to which we subscribe at that moment.

...they lived in a curious but not unhappy isolation, though her father was a popular schoolteacher. Partly they were cut off by Sara’s heart trouble, but also by their subscribing to magazines nobody around them read, listening to programs on the national radio network, which nobody around them listened to. By Sara’s making her own clothes—sometimes ineptly— from Vogue patterns, instead of Butterick. Even by the way they preserved some impression of youth instead of thickening and slouching like the parents of Juliet’s schoolfellows.

Individuals tend to be docile, said the guide, and may usually be approached without fear. But when humans form groups their behavior changes and becomes more problematic. They are more likely to subscribe to a generally held view than to seek their own. Elsewhere: There seems to be a direct correlation between the size of a group and its inclination to consent or resort to violence or other questionable behavior, and/or the predilection of individuals to acquiesce when leaders suggest violent or simplistic solutions to perceived problems.

Newton Pulsifer had never had a cause in his life. Nor had he, as far as he knew, ever believed in anything. It had been embarrassing, because he quite wanted to believe in something, since he recognized that belief was the lifebelt that got most people through the choppy waters of Life. He’d have liked to believe in a supreme God, although he’d have preferred a half-hour’s chat with Him before committing himself, to clear up one or two points. He’d sat in all sorts of churches, waiting for that single flash of blue light, and it hadn’t come. And then he’d tried to become an official Atheist and hadn’t got the rock-hard, self-satisfied strength of belief even for that. And every single political party had seemed to him equally dishonest. And he’d given up on ecology when the ecology magazine he’d been subscribing to had shown its readers a plan of a self-sufficient garden, and had drawn the ecological goat tethered within three feet of the ecological beehive. Newt had spent a lot of time at his grandmother’s house in the country and thought he knew something about the habits of both goats and bees, and concluded therefore that the magazine was run by a bunch of bib-overalled maniacs. Besides, it used the word “community” too often; Newt had always suspected that people who regularly used the word “community” were using it in a very specific sense that excluded him and everyone he knew. Then he’d tried believing in the Universe, which seemed sound enough until he’d innocently started reading new books with words like Chaos and Time and Quantum in the titles. He’d found that even the people whose job of work was, so to speak, the Universe, didn’t really believe in it and were actually quite proud of not knowing what it really was or even if it could theoretically exist. To Newt’s straightforward mind this was intolerable. Newt had not believed in the Cub Scouts and then, when he was old enough, not in the Scouts either. He was prepared to believe, though, that the job of wages clerk at United Holdings [Holdings] PLC, was possibly the most boring in the world. This is how Newton Pulsifer looked as a man: if he went into a phone booth and changed, he might manage to come out looking like Clark Kent.

I would like to emphasize that this book does not belong to any existing view, school, or field, as far as I am aware, so that it does not subscribe to any tradition walled off from the rest of intellectual life. It therefore has no gatekeepers, clad in the traditional metaphorical chain-mail armor and bearing the traditional metaphorical halberd, proclaiming threats to their perceived enemies in archaic languages, dedicated to keeping new knowledge out and stamping out all possible threats to those inside its walls so that the residents can safely continue their traditional beliefs without the necessity of thinking about them.

I’m a bottom-up manager who subscribes to the concept of “servant leadership,” as articulated by the late Robert Greenleaf. He believed that organizations are at their most effective when leaders encourage collaboration, trust, foresight, listening, and empowerment. In any hierarchy, it’s clear that the ultimate boss (in my case, me) holds the most power. But a wonderful thing happens when you flip the traditional organizational chart upside down so that it looks like a V with the boss on the bottom. My job is to serve and support the next layer “above” me so that the people on that layer can then serve and support the next layer “above” them, and so on.

Achieving an all-white jury, or nearly all-white jury, is easy in most jurisdictions, because relatively few racial minorities are included in the jury pool. Potential jurors are typically called for service based on the list of registered voters or Department of Motor Vehicle lists—sources that contain disproportionately fewer people of color, because people of color are significantly less likely to own cars or register to vote. Making matters worse, thirty-one states and the federal government subscribe to the practice of lifetime felon exclusion from juries. As a result, about 30 percent of black men are automatically banned from jury service for life.

Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt. It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.

How about this?” he said. “For years Mom invested Pupkin with attention and focus and time, and like in The Velveteen Rabbit, love brings things to life. She put all her emotional energy into Pupkin, and some of it bled into the others, and as I believe a great man of science once said, energy can be neither created nor destroyed.” “The Velveteen Rabbit is not a compelling theoretical framework for the physical universe,” Louise said. “It’s a children’s story.” “So’s the Bible,” Mark said. “But you got people making laws and killing each other over it every day.” “That’s a false equivalency,” Louise said. “I don’t subscribe to your Velveteen Rabbit theory of the universe.

My family subscribed to this rigid belief system. They were unaware of the reality that gender, like sexuality, exists on a spectrum. By punishing me, they were performing the socially sanctioned practice of hammering the girl out of me, replacing her with tenets of gender-appropriate behavior. Though I would grow up to fit neatly into the binary, I believe in self-determination, autonomy, in people having the freedom to proclaim who they are and define gender for themselves. Our genders are as unique as we are. No one's definition is the same, and compartmentalizing a person as either a boy or a girl based entirely on the appearance of genitalia at birth undercuts our complex life experiences.

Well, it’s only to you I’m talking. I did him just as well as I knew how, making allowance for the slickness of oils. Then the art-manager of that abandoned paper said that his subscribers wouldn’t like it. It was brutal and coarse and violent,—man being naturally gentle when he’s fighting for his life. They wanted something more restful, with a little more colour. I could have said a good deal, but you might as well talk to a sheep as an art-manager. I took my “Last Shot” back. Behold the result! I put him into a lovely red coat without a speck on it. That is Art. I polished his boots,—observe the high light on the toe. That is Art. I cleaned his rifle,—rifles are always clean on service,—because that is Art.

A player’s first move isn’t necessarily the truest or clearest view of that person I’ll get, but it’s often the most naked, because it takes a while to situate yourself within an imaginary landscape. When you respond to the initial subscriber packet with your opening move—when you come to the bridge—you haven’t had a chance to get much sense of the game’s rhythms, so you’re awkward, halting, more likely to overplay your hand. The open path at the overpass gives way to grand schemes, huge, multipart responses, whole narratives from within the canvas newly forming inside the player’s imagination. I keep myself out of it; I interpret and react, like a flowchart responding flatly to a person who’s asking it how to live.

Dick laughed. ‘Well, it’s only to you I’m talking. I did him just as well as I knew how, making allowance for the slickness of oils. Then the art-manager of that abandoned paper said that his subscribers wouldn’t like it. It was brutal and coarse and violent, — man being naturally gentle when he’s fighting for his life. They wanted something more restful, with a little more colour. I could have said a good deal, but you might as well talk to a sheep as an art-manager. I took my “Last Shot” back. Behold the result! I put him into a lovely red coat without a speck on it. That is Art. I polished his boots, — observe the high light on the toe. That is Art. I cleaned his rifle, — rifles are always clean on service, — because that is Art.

My personal life is as monotonous as ever; but they have given me permission to walk in the garden, where there are almost seventeen trees ! This is a great happiness for me. Moreover, I am given a candle in the evenings—that's my second piece of luck. The third will be mine if you answer as soon as possible, and send me the next number of the 0. Z. I am in the same position as a country subscriber, and await each number as a great event, like some landed proprietor dying of boredom in the provinces. Will you send me some historical works ? That would be splendid. But best of all would be the Bible (both Testaments). I need one. Should it prove possible, send it in a French translation. But if you could add as well a Slav edition, it would be the height of bliss. Of

In the conduct of my newspaper, I carefully excluded all libeling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences. These things I mention as a caution to young printers, and that they may be encouraged not to pollute their presses and disgrace their profession by such infamous practices, but refuse steadily, as they may see by my example that such a course of conduct will not, on the whole, be injurious to their interests.

How does this work in email marketing? One simple example is to start asking subscribers to begin interacting with you in a small way right from when you start communicating with them. Ask them to reply to a message, like or share a blog post, complete a survey. Taking these small steps to interact early on makes it much more likely they’ll be willing to take bigger steps later – like joining you on a webinar, arranging a call with you or buying a product. You can also offer a low cost product early on in your interactions with a subscriber. It’s less of a commitment than a high end product or hiring your services. But by purchasing from you they begin to see themselves as a buyer and they’re more likely to buy again in future. Especially if their buying and post-purchase experience is very positive.

He was as bold as a lion about it, and 'mightily convinced' not only himself, but everybody that heard him;—but then his idea of a fugitive was only an idea of the letters that spell the word,—or at the most, the image of a little newspaper picture of a man with a stick and bundle, with "Ran away from the subscriber" under it. The magic of the real presence of distress,—the imploring human eye, the frail, trembling human hand, the despairing appeal of helpless agony,—these he had never tried. He had never thought that a fugitive might be a hapless mother, a defenseless child,—like that one which was now wearing his lost boy's little well-known cap; and so, as our poor senator was not stone or steel,—as he was a man, and a downright noble-hearted one, too,—he was, as everybody must see, in a sad case for his patriotism.

Sara, who snatched her lessons at all sorts of untimely hours from tattered and discarded books, and who had a hungry craving for everything readable, was often severe upon them in her small mind. They had books they never read; she had no books at all. If she had always had something to read, she would not have been so lonely. She liked romances and history and poetry; she would read anything. There was a sentimental housemaid in the establishment who bought the weekly penny papers, and subscribed to a circulating library, from which she got greasy volumes containing stories of marquises and dukes who invariably fell in love with orange-girls and gypsies and servant-maids, and made them the proud brides of coronets; and Sara often did parts of this maid's work so that she might earn the privilege of reading these romantic histories.

Anson laid bare his ulterior motives for favoring the removal of Japanese farmers, but like all strategic racists, he also at least partially subscribed to the racial antipathies he endeavored to exploit. From here, motives become more attenuated as persons adopt particular ideas depending not on their material interests but on how these notions protect their self-image and, for the privileged, confirm society’s basic fairness. For instance, the dominance of colorblindness today surely ties back to motives, not on the fully conscious level, but in many whites being drawn to conceptions of race that affirm their sense of being moral persons neither responsible for nor benefited by racial inequality. Colorblindness offers whites racial expiation: they cannot be racist if they lack malice; nor can they be responsible for inequality, since this reflects differences in group mores. Colorblindness also compliments whites on a superior culture that explains their social position. In addition it empathizes with whites as racism’s real victims when government favors minorities through affirmative action or welfare payments. Finally, colorblindness affirms that whites are moral when they oppose measures to promote integration because it’s allegedly their principled objection to any use of race that drives them, not bias. Colorblindness has not gained adherents because of its analytic insight (that race is completely disconnected from social practices blinks reality); rather, it thrives because it comforts whites regarding their innocence, reassures them that their privilege is legitimate, commiserates with their victimization, and hides from them their hostility toward racial equality.

Compared with a typical mail-order ad, the “imagine cable television” appeal is a much more subtle appeal to self-interest. Note that the benefits offered were not fantastic in a Caples-esque way. The gist was that you could avoid the hassle of leaving home (!) by ordering cable. Indeed, just hearing about the benefits, in the abstract, wasn’t enough to lure additional subscribers. It was only when people put themselves in the starring role—I can see myself watching a good movie at home with my hubby, and I can get up and check on the kids in the next room whenever I like … and think of all that babysitting money I’d save!—that their interest grew. This finding suggests that it may be the tangibility, rather than the magnitude, of the benefits that makes people care. You don’t have to promise riches and sex appeal and magnetic personalities. It may be enough to promise reasonable benefits that people can easily imagine themselves enjoying.

Dharma Bums refusing to subscribe to the general demand that they consume production and therefore have to work for the privilege of consuming, all that crap they didn’t really want anyway such as refrigerators, TV sets, cars, at least new fancy cars, certain hair oils and deodorants and general junk you finally always see a week later in the garbage anyway, all of them imprisoned in a system of work, produce, consume, work, produce, consume, I see a vision of a great rucksack revolution thousands or even millions of young Americans wandering around with rucksacks, going up to mountains to pray, making children laugh and old men glad, making young girls happy and old girls happier, all of ’em Zen Lunatics who go about writing poems that happen to appear in their heads for no reason and also by being kind and also by strange unexpected acts keep giving visions of eternal freedom to everybody and to all living creatures, that’s what I like about you Goldbook and Smith, you two guys from the East Coast which I thought was dead.” “We thought the West Coast was dead!

Eriku opens the door. Momo-chan drops from the car and lumbers forward. And oh my God, she is so cute I could die. Tamagotchi breaks from the leash and rushes toward her. I close my eyes. I should have put the imperial vet on standby. But then... it's quiet. I pop open an eye, then the other, ready to see carnage. Tamagotchi has rolled onto his back, and Momo-chan is sniffing his belly. Her thick tongue darts out, and she licks him. Licks him. Tamagotchi shudders, his body convulsing in what I can only describe as pure ecstasy. "Well, now I've seen it all," Reina says, then wanders off. Eriku smiles. "I think they like each other." What an understatement. Momo-chan collapses onto the ground, and Tamagotchi curls up next to her. "I have mentally and emotionally subscribed to Momo-chan's fan club," I say, walking toward the dogs. Momo-chan rolls to her side. Tamagotchi adjusts too, lying in between her legs, his back curved against her belly. Just so many wishes fulfilled in one magical moment. I always thought I was a one dog kind of woman, but Tamagotchi and Momo-chan----sign me the eff up.

Large houses are still occupied, while spinners’ and weavers’ cottages stand empty, because the families that once filled them are obliged to live in rooms or cellars. Carriages still roll along the streets, concerts are still crowded by subscribers, the shops for expensive luxuries still find daily customers, while the workman loiters away his unemployed time in watching these things, and thinking of the pale, uncomplaining wife at home, and the wailing children asking in vain for enough of food — of the sinking health, of the dying life of those near and dear to him. The contrast is too great. Why should he alone suffer from bad times? I know that this is not really the case; and I know what is the truth in such matters; but what I wish to impress is what the workman feels and thinks. True, that with child-like improvidence, good times will often dissipate his grumbling, and make him forget all prudence and foresight. But there are earnest men among these people, men who have endured wrongs without complaining, but without ever forgetting or forgiving those whom (they believe) have caused all this woe. Among

In typical cases, that a are no official policies authorizing race drposcrimination is obvious yet unstated, and the systematic exclusion of black jurors continues largely unabated through the use of the peremptory strike, Peremptory strikes have long been controversial. . . .In practice, however, peremptory challenges are notoriously discriminatory. Lawyers typically have little information about potential jurors, so their decisions to strike individual jurors tend to be based on nothing more than stereotypes, prejudices,and hunches. . . . Potential jurors are typically called for service based on the list of registered voters or Department of Motor Vehicle lists--spurces that contain dispropinately fewer people of color, because people of color are significantly less likely to own cars or to register to vote. Making matters worse, thirty-one States and the federal government subscribe to the practice of lifetime felon exclusion from juries. As a result, about 30 percent of black me are automatically banned from jury service for life. . . .[T]jemonly thing that has changed is that prosecutors must come up with a race-neutral excuse for the strikes--an exceeding easy task.

In the conduct of my newspaper, I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now, many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences.

I met him in the hospital.' I saw the eyebrow raise in my peripheral vision. 'Yeah, that hospital. He believes that powerful telepaths are secretly in charge of the planet, and that they're possessing people for their own entertainment.' 'Powerful telepaths...' Lew said. 'Slan,' I said. Lew burst out laughing. 'You mean you didn't know that Slan was nonfiction?' I said. 'Bertrum belongs to an organization that believes that Van Vogt intentionally--' 'What did you say--Van Vaht? It's Van Voh.' 'No, it's not. You've gotta pronounce the T at least.' 'What, Van Vote? Don't be an idiot. I bet you still say Submareener.' 'My point--,' I said. 'And Mag-net-o.' '--is that Bertrum thinks Van Voggatuh used fiction to cloak the truth.' 'As opposed to say, your friend, P.K. Dick, and Whitley Strieber, and--' 'Streeber.' 'And L. Ron Hubbard, who just made shit up and said it was the truth.' 'Exactly.' Lew nodded. 'I find your ideas intriguing and I'd like to subscribe to your newsletter. What's the name of this fine organization?' 'It gets better,' I said. "The Human League." 'No way.' 'I'm not sure they realized the name was taken.' 'My god, Lew said. 'It's the perfect cover for an elite fighting force -- an eighties New Wave band! This is so Buckaroo Banzai.

Your success with that initial group, the number that clicks on the video, determines how far and wide YouTube will promote it further. If many of your subscribers click on the video, YouTube will send it out to more subscribers and to some non-subscribers that have watched similar content. If that group of non-subscribers also clicks to watch the video, the platform will expand the reach even further. The platform keeps doing this, continuously using data from who is clicking and how much of the video they watch, to determine how much further to expand your video’s reach. So what does this mean to your niche and why is it important? Think about it from the perspective of someone with no definable niche, a person that posts videos with no clear content strategy. People that subscribe to their channel may do so because they like the creator’s personality but they aren’t likely to be interested in a lot of the content. That means there might not be many of your subscribers from that initial test group that will be interested in the new video. They won’t click through and it will be a negative signal to YouTube…even the subscribers aren’t interested so why push it out to more people? That’s going to make it difficult to grow a channel in the first place if your videos aren’t being promoted much by YouTube. Now think of it in terms of someone that posts videos only

Newton Pulsifer had never had a cause in his life. Nor had he, as far as he knew, ever believed in anything. It had been embarassing, because he quite wanted to believe in something, since he recognized that belief was the lifebelt that got most people through the choppy waters of Life. He'd have liked to believe in a supreme God, although he'd have preferred a half-hour's chat with Him before committing himself, to clear up one or two points. He'd sat in all sorts of churches, waiting for that single flash of blue light, and it hadn't come. And then he'd tried to become an official Atheist and hadn't got the rock-hard, self-satisfied strenght of belief even for that. And every single political party had seemed to him equally dishonest. And he'd given up on ecology when the ecology magazine he'd been subscribing to had shown its readers a plan of a self-suficient garden, and had drawn the ecological goat tethered within three feet of the ecological beehive. Newt had spent a lot of time at his grandmother's house in the country and thought he knew something about the habits of both goats and bees, and concluded therefore that the magazine was run by a bunch of bib-overalled maniacs. Besides, it used the word 'community' too often; Newton had always suspected that people who regularly used the word 'community' were using it in a very specific sense that excluded him and everyone he knew.

People reacted with hate and fear and then community by wearing American flag shirts, bandannas, crying, huddling, lost, and senseless. They packed the gymnasium to talk about how they felt. A lot of students were from New York so I understood their pain. For them, it was personal. But for me, it was surreal. I didn't take it personally: I'd never subscribed to America. I never felt included in this country. To this day, someone tells me to go back to China at least three times a year and I live in downtown New York. (222-233) Americans. Americans. AMERICANS. They've called me chink. They've treated me like the Other. They laughed at my food, they laughed at my family, they laughed at my culture, they wouldn't give me a proper interview because of my face. Americans. They did that. When 9/11 happened, I was an observer. I mourned for the victims and felt for the people as individuals, but this wasn't my fight. It wasn't the victims' fight, either, though. They were caught in the middle as always. The little people suffer for the crimes of few. This fight wasn't between the people that flew the planes and the people in the towers. We all got played by politics we had nothing to do with. (223) If you want your voice to be heard, you have to fight. There's no other way around it. You can't expect people to seek you out; if you know you're right and you have the answers, then it's your duty to tell the world.(224)

There followed a three-year spectacle during which [Senator Joseph] McCarthy captured enormous media attention by prophesying the imminent ruin of America and by making false charges that he then denied raising—only to invent new ones. He claimed to have identified subversives in the State Department, the army, think tanks, universities, labor unions, the press, and Hollywood. He cast doubt on the patriotism of all who criticized him, including fellow senators. McCarthy was profoundly careless about his sources of information and far too glib when connecting dots that had no logical link. In his view, you were guilty if you were or ever had been a Communist, had attended a gathering where a supposed Communist sympathizer was present, had read a book authored by someone soft on Communism, or subscribed to a magazine with liberal ideas. McCarthy, who was nicknamed Tailgunner Joe, though he had never been a tail gunner, was also fond of superlatives. By the middle of 1951, he was warning the Senate of “a conspiracy so immense and an infamy so black as to dwarf any previous such venture in the history of man.” McCarthy would neither have become a sensation, nor ruined the careers of so many innocent people, had he not received support from some of the nation’s leading newspapers and financing from right-wingers with deep pockets. He would have been exposed much sooner had his wild accusations not been met with silence by many mainstream political leaders from both parties who were uncomfortable with his bullying tactics but lacked the courage to call his bluff. By the time he self-destructed, a small number of people working in government had indeed been identified as security risks, but none because of the Wisconsin senator’s scattershot investigations. McCarthy fooled as many as he did because a lot of people shared his anxieties, liked his vituperative style, and enjoyed watching the powerful squirm. Whether his allegations were greeted with resignation or indignation didn’t matter so much as the fact that they were reported on and repeated. The more inflammatory the charge, the more coverage it received. Even skeptics subscribed to the idea that, though McCarthy might be exaggerating, there had to be some fire beneath the smoke he was spreading. This is the demagogue’s trick, the Fascist’s ploy, exemplified most outrageously by the spurious and anti-Jewish Protocols of the Elders of Zion. Repeat a lie often enough and it begins to sound as if it must—or at least might—be so. “Falsehood flies,” observed Jonathan Swift, “and the truth comes limping after it.” McCarthy’s career shows how much hysteria a skilled and shameless prevaricator can stir up, especially when he claims to be fighting in a just cause. After all, if Communism was the ultimate evil, a lot could be hazarded—including objectivity and conventional morality—in opposing it.

You live in days when a lingering, Lot-like religion abounds. The stream of profession is far broader than it once was, but far less deep in many places. A certain kind of Christianity is almost fashionable now. To belong to some party in the Church of England, and show a zeal for its interests--to talk about the leading controversies of the day--to buy popular religious books as fast as they come out, and lay them on your table--to attend meetings--to subscribe to Societies--to discuss the merits of preachers--to be enthusiastic and excited about every new form of sensational religion which crops up--all these are now comparatively easy and common attainments. They no longer make a person singular. They require little or no sacrifice. They entail no cross. But to walk closely with God--to be really spiritually-minded--to behave like strangers and pilgrims--to be distinct from the world in employment of time, in conversation, in amusements, in dress--to bear a faithful witness for Christ in all places--to leave a savour of our Master in every society--to be prayerful, humble, unselfish, good-tempered, quiet, easily pleased, charitable, patient, meek--to be jealously afraid of all manner of sin, and tremblingly alive to our danger from the world--these, these are still rare things! They are not common among those who are called true Christians, and, worst of all, the absence of them is not felt and bewailed as it should be.

The three main mediaeval points of view regarding universals are designated by historians as realism, conceptualism, and nominalism. Essentially these same three doctrines reappear in twentieth-century surveys of the philosophy of mathematics under the new names logicism, intuitionism, and formalism. Realism, as the word is used in connection with the mediaeval controversy over universals, is the Platonic doctrine that universals or abstract entities have being independently of the mind; the mind may discover them but cannot create them. Logicism, represented by Frege, Russell, Whitehead, Church, and Carnap, condones the use of bound variables to refer to abstract entities known and unknown, specifiable and unspecifiable, indiscriminately. Conceptualism holds that there are universals but they are mind-made. Intuitionism, espoused in modern times in one form or another by Poincaré, Brouwer, Weyl, and others, countenances the use of bound variables to refer to abstract entities only when those entities are capable of being cooked up individually from ingredients specified in advance. As Fraenkel has put it, logicism holds that classes are discovered while intuitionism holds that they are invented—a fair statement indeed of the old opposition between realism and conceptualism. This opposition is no mere quibble; it makes an essential difference in the amount of classical mathematics to which one is willing to subscribe. Logicists, or realists, are able on their assumptions to get Cantor’s ascending orders of infinity; intuitionists are compelled to stop with the lowest order of infinity, and, as an indirect consequence, to abandon even some of the classical laws of real numbers. The modern controversy between logicism and intuitionism arose, in fact, from disagreements over infinity. Formalism, associated with the name of Hilbert, echoes intuitionism in deploring the logicist’s unbridled recourse to universals. But formalism also finds intuitionism unsatisfactory. This could happen for either of two opposite reasons. The formalist might, like the logicist, object to the crippling of classical mathematics; or he might, like the nominalists of old, object to admitting abstract entities at all, even in the restrained sense of mind-made entities. The upshot is the same: the formalist keeps classical mathematics as a play of insignificant notations. This play of notations can still be of utility—whatever utility it has already shown itself to have as a crutch for physicists and technologists. But utility need not imply significance, in any literal linguistic sense. Nor need the marked success of mathematicians in spinning out theorems, and in finding objective bases for agreement with one another’s results, imply significance. For an adequate basis for agreement among mathematicians can be found simply in the rules which govern the manipulation of the notations—these syntactical rules being, unlike the notations themselves, quite significant and intelligible.

Innovation and disruption are ideas that originated in the arena of business but which have since been applied to arenas whose values and goals are remote from the values and goals of business. People aren’t disk drives. Public schools, colleges and universities, churches, museums, and many hospitals, all of which have been subjected to disruptive innovation, have revenues and expenses and infrastructures, but they aren’t industries in the same way that manufacturers of hard-disk drives or truck engines or drygoods are industries. Journalism isn’t an industry in that sense, either. Doctors have obligations to their patients, teachers to their students, pastors to their congregations, curators to the public, and journalists to their readers--obligations that lie outside the realm of earnings, and are fundamentally different from the obligations that a business executive has to employees, partners, and investors. Historically, institutions like museums, hospitals, schools, and universities have been supported by patronage, donations made by individuals or funding from church or state. The press has generally supported itself by charging subscribers and selling advertising. (Underwriting by corporations and foundations is a funding source of more recent vintage.) Charging for admission, membership, subscriptions and, for some, earning profits are similarities these institutions have with businesses. Still, that doesn’t make them industries, which turn things into commodities and sell them for gain.

Dear Net-Mail User [ EweR-635-78-2267-3 aSp]: Your mailbox has just been rifled by EmilyPost, an autonomous courtesy-worm chain program released in October 2036 by an anonymous group of net subscribers in western Alaska. [ ref: sequestered confession 592864-2376298.98634, deposited with Bank Leumi 10/23/36:20:34:21. Expiration-disclosure 10 years.] Under the civil disobedience sections of the Charter of Rio, we accept in advance the fines and penalties that will come due when our confession is released in 2046. However we feel that’s a small price to pay for the message brought to you by EmilyPost. In brief, dear friend, you are not a very polite person. EmilyPost’s syntax analysis subroutines show that a very high fraction of your Net exchanges are heated, vituperative, even obscene. Of course you enjoy free speech. But EmilyPost has been designed by people who are concerned about the recent trend toward excessive nastiness in some parts of the Net. EmilyPost homes in on folks like you and begins by asking them to please consider the advantages of politeness. For one thing, your credibility ratings would rise. (EmilyPost has checked your favorite bulletin boards, and finds your ratings aren’t high at all. Nobody is listening to you, sir!) Moreover, consider that courtesy can foster calm reason, turning shrill antagonism into useful debate and even consensus. We suggest introducing an automatic delay to your mail system. Communications are so fast these days, people seldom stop and think. Some Net users act like mental patients who shout out anything that comes to mind, rather than as functioning citizens with the human gift of tact. If you wish, you may use one of the public-domain delay programs included in this version of EmilyPost, free of charge. Of course, should you insist on continuing as before, disseminating nastiness in all directions, we have equipped EmilyPost with other options you’ll soon find out about…

Step 6. Ensure That Your Environment Supports Your Goals Some people subscribe to the philosophy that if the cure doesn’t hurt, it can’t be working. When it comes to permanent changes in diet and lifestyle, the opposite philosophy is the best: The less painful the program, the more likely it is to succeed. Take steps to make your new life easier. Modify your daily behavior so that your surroundings work for you, not against you. Have the right pots, pans, and utensils to cook with; have the right spices, herbs, and seasonings to make your meals delicious; have your cookbooks handy and review them often to make your dishes lively and appealing. Make sure you give yourself the time to shop for food and cook your meals. Change your life to support your health. Don’t sacrifice your health for worthless conveniences. Avoid temptation. Very few people could quit smoking without ridding their house of cigarettes. Alcoholics avoid bars to stop drinking. Protect yourself by protecting your environment. Decrease the time when you are exposed to rich foods to avoid testing your “willpower.” One of the best ways to do this is to throw all the rich foods out of the house. Just as important is to replace harmful foods with those used in the McDougall Program for Maximum Weight Loss. If many of your meals are eaten away from home, make the situations meet your needs. Go to restaurants that offer at least one delicious, nutritious item. Ask the waiter to remove the butter and olive oil from the table. Accept invitations to dinner from friends who eat and live healthfully. Bring healthful foods with you whenever possible. Keep those people close who support your efforts and do not try to sabotage you. Ask family and friends to stop giving you boxes of candy and cakes as gifts. Instead suggest flowers, a card, or a fruit basket. Tell your mother that if she really loves you she’ll feed you properly, forgoing her traditional beef stroganoff.

She shifted gears as they left Worth Avenue, hurtling them along the beach at just sublight speed. “Jesus, Addison, you are so blind,” she finally exploded. “She comes in playing the damsel in distress, and you buy all of it.” “She did n—” “‘Oh, Richard, I need your help,’” she mimicked, doing a startlingly good impression of Patricia’s soft, cultured Brit—especially since the two women had barely spoken a total of five words to one another. “’I’ve left Peter, and I so badly want to make a new start, but I just don’t know how to do it on my own. You’re so big and strong and successful, can’t you see it in your heart to help me?’” Samantha canted her eyes at him. “Did it go a little like that?” Christ. “Maybe,” he hedged. “But—” “See? She wants you back.” “Well, she can’t have me. I’m taken. But she asked for my help, and I’m partially the reason she’s in this position.” “No, she put herself on her back and then you put her in the next position.” “Even so—” “You can’t resist putting on your shining armor, can you?” she said more calmly, blowing out her breath. “And if I know it, then she knows it, too.” “Honestly, Samantha, I think it’s more a matter of Patricia actually being helpless than her acting that way to gain my assistance. I doubt she could find a grocery store on her own, much less the toothpaste aisle.” “But she’s not after toothpaste.” As they stopped at a light, Richard leaned over and grabbed Samantha’s face, kissing her hard on her surprised mouth. “Don’t worry about this. You won’t have to deal with her.” “Maybe not, but you will. And keep in mind that she’s got a subscriber website where she gives advice about how not to get screwed in a divorce.” “She does?” “Yes. Interesting stuff. You really need to spend more time surfing the ’net.” “Shit.” Before Samantha could follow up her smug look with more commentary, he took a breath. “I’ll make dumping the website a condition of my helping her.” “Great. She won’t need the site, anyway, because she’ll be busy screwing you over in person, instead.” “No one screws me over, Samantha. Ever.” “Yet, smart guy. Yet.

The Nobel Prize winner Elie Wiesel had lived only for God during his childhood in Hungary; his life had been shaped by the disciplines of the Talmud, and he had hoped one day to be initiated into the mysteries of Kabbalah. As a boy, he was taken to Auschwitz and later to Buchenwald. During his first night in the death camp, watching the black smoke coiling to the sky from the crematorium where the bodies of his mother and sister were to be thrown, he knew that the flames had consumed his faith forever. He was in a world which was the objective correlative of the Godless world imagined by Nietzsche. “Never should I forget that nocturnal silence which deprived me, for all eternity, of the desire to live,” he wrote years later. “Never shall I forget these moments which murdered my God and my soul and turned my dreams to dust.”33 One day the Gestapo hanged a child. Even the SS were disturbed by the prospect of hanging a young boy in front of thousands of spectators. The child who, Wiesel recalled, had the face of a “sad-eyed angel,” was silent, lividly pale and almost calm as he ascended the gallows. Behind Wiesel, one of the other prisoners asked: “Where is God? Where is He?” It took the child half an hour to die, while the prisoners were forced to look him in the face. The same man asked again: “Where is God now?” And Wiesel heard a voice within him make this answer: “Where is He? Here He is—He is hanging here on this gallows.”34 Dostoevsky had said that the death of a single child could make God unacceptable, but even he, no stranger to inhumanity, had not imagined the death of a child in such circumstances. The horror of Auschwitz is a stark challenge to many of the more conventional ideas of God. The remote God of the philosophers, lost in a transcendent apatheia, becomes intolerable. Many Jews can no longer subscribe to the biblical idea of God who manifests himself in history, who, they say with Wiesel, died in Auschwitz. The idea of a personal God, like one of us writ large, is fraught with difficulty. If this God is omnipotent, he could have prevented the Holocaust. If he was unable to stop it, he is impotent and useless; if he could have stopped it and chose not to, he is a monster. Jews are not the only people who believe that the Holocaust put an end to conventional theology.

He appeared to live entirely on sweet tea, condensed milk, hand-rolled cigarettes, and a sort of sullen internal energy. Shadwell had a Cause, which he followed with the full resources of his soul and his Pensioner’s Concessionary Travel Pass. He believed in it. It powered him like a turbine. Newton Pulsifer had never had a cause in his life. Nor had he, as far as he knew, ever believed in anything. It had been embarrassing, because he quite wanted to believe in something, since he recognized that belief was the lifebelt that got most people through the choppy waters of Life. He’d have liked to believe in a supreme God, although he’d have preferred a half-hour’s chat with Him before committing himself, to clear up one or two points. He’d sat in all sorts of churches, waiting for that single flash of blue light, and it hadn’t come. And then he’d tried to become an official Atheist and hadn’t got the rock-hard, self-satisfied strength of belief even for that. And every single political party had seemed to him equally dishonest. And he’d given up on ecology when the ecology magazine he’d been subscribing to had shown its readers a plan of a self-sufficient garden, and had drawn the ecological goat tethered within three feet of the ecological beehive. Newt had spent a lot of time at his grandmother’s house in the country and thought he knew something about the habits of both goats and bees, and concluded therefore that the magazine was run by a bunch of bib-overalled maniacs. Besides, it used the word “community” too often; Newt had always suspected that people who regularly used the word “community” were using it in a very specific sense that excluded him and everyone he knew. Then he’d tried believing in the Universe, which seemed sound enough until he’d innocently started reading new books with words like Chaos and Time and Quantum in the titles. He’d found that even the people whose job of work was, so to speak, the Universe, didn’t really believe in it and were actually quite proud of not knowing what it really was or even if it could theoretically exist. To Newt’s straightforward mind this was intolerable. Newt had not believed in the Cub Scouts and then, when he was old enough, not in the Scouts either. He was prepared to believe, though, that the job of wages clerk at United Holdings [Holdings] PLC, was possibly the most boring in the world.

The Comte de Chagny was right; no gala performance ever equalled this one. All the great composers of the day had conducted their own works in turns. Faure and Krauss had sung; and on that evening, Christine Daaé had revealed her true self, for the first time, to the astonished and and enthusiastic audience. Gounod had conducted the Funeral March of a Marionette; Reyer, his beautiful overture to Siguar; Saint Saëns, the Danse Macabre and a Rêverie Orientale, Massenet, an unpublished Hungarian march; Guiraud, his Carnaval; Delibes, the Valse lente from Sylvia and the Pizzicati from Coppelia. Mlle. Krauss had sung the bolero in the Vespri Siciliani; and Mlle. Denise Bloch the drinking song in Lucrezia Borgia. But the real triumph was reserved for Christine Daaé, who had begun by singing a few passages from Romeo and Juliet. It was the first time that the young artist sang in this work of Gounod, which had not been transferred to the Opera and which was revived at the the old Theatre Lyrique by Mme. Carvalho. Those who heard her say that her voice, in these passages, was seraphic; but this was nothing to the superhuman notes that she gave forth in the prison scene and the final trio in Faust, which she sang in the place of La Carlotta, who was ill. No one had ever heard or seen anything like it. Daaé revealed a new Margarita that night, a Margarita of a splendor, a radiance hitherto unsuspected. The whole house went mad, rising to it its feet, shouting, cheering, clapping, while Christine sobbed and fainted in the arms of her fellow-singers and had to be carried to her dressing-room. A few subscribers, however, protested. Why had so great a treasure been kept from them all that time? Till then, Christine Daaé had played a good Siebel to Carlotta's rather too splendidly material Margarita. And it had needed Carlotta's incomprehensible and inexcusable absence from this gala night for the little Daaé, at a moment's warning, to show all that she could do in a part of the programme reserved for the Spanish diva! Well, what the subscribers wanted to know was, why had Debienne and Poligny applied to Daaé, when Carlotta was taken ill? Did they know of her hidden genius? And, if they knew of it, why had they kept it hidden? And why had she kept it hidden? Oddly enough, she was not known to have a professor of singing at that moment. She had often said she meant to practice alone for the future. The whole thing was a mystery.

Because Prometheus has a one-sided orientation to his soul, all tendencies to adapt to the external world are repressed and sink into the unconscious. Consequently, if perceived at all, they appear as not belonging to his own personality but as projections. There would seem to be a contradiction in the fact that the soul, whose cause Prometheus has espoused and whom he has, as it were, fully assimilated into consciousness, appears at the same time as a projection. But since the soul, like the persona, is a function of relationship, it must consist in a certain sense of two parts—one part belonging to the individual, and the other adhering to the object of relationship, in this case the unconscious. Unless one frankly subscribes to von Hartmann’s philosophy, one is generally inclined to grant the unconscious only a conditional existence as a psychological factor. On epistemological grounds, we are at present quite unable to make any valid statement about the objective reality of the complex psychological phenomenon we call the unconscious, just as we are in no position to say anything valid about the essential nature of real things, for this lies beyond our psychological ken. On the grounds of practical experience, however, I must point out that, in relation to the activity of consciousness, the contents of the unconscious lay the same claim to reality on account of their obstinate persistence as do the real things of the external world, even though this claim must appear very improbable to a mind that is “outer-directed.” It must not be forgotten that there have always been many people for whom the contents of the unconscious possessed a greater reality than the things of the outside world. The history of human thought bears witness to both realities. A more searching investigation of the human psyche shows beyond question that there is in general an equally strong influence from both sides on the activity of consciousness, so that, psychologically, we have a right on purely empirical grounds to treat the contents of the unconscious as just as real as the things of the outside world, even though these two realities are mutually contradictory and appear to be entirely different in their natures. But to subordinate one reality to the other would be an altogether unjustifiable presumption. Theosophy and spiritualism are just as violent in their encroachments on other spheres as materialism. We have to accommodate ourselves to our psychological capacities, and be content with that.

Editing is the most obvious way of manipulating vision. And yet, the camera sometimes sees what you don’t - a person in the background, for example, or an object moving in the wind. I like these accidents. My first full-length film, Esperanza, was about a woman I befriended on the Lower East Side when I was a film student at NYU. Esperanza had hoarded nearly all the portable objects she had touched every day for thirty years: the Chock Full O’Nuts paper coffee cups, copies of the Daily News, magazines, gum wrappers, price tags, receipts, rubber bands, plastic bags from the 99-cent store where she did most of her shopping, piles of clothes, torn towels, and bric-a-brac she had found in the street. Esperanza’s apartment consisted of floor-to-ceiling stacks of stuff. At first sight, the crowded apartment appeared to be pure chaos, but Esperanza explained to me that her piles were not random. Her paper cups had their own corner. These crenellated towers of yellowing, disintegrating waxed cardboard stood next to piles of newspapers … One evening, however, while I was watching the footage from a day’s filming, I found myself scrutinizing a pile of rags beside Esperanza’s mattress. I noticed that there were objects carefully tucked in among the fraying bits of coloured cloth: rows of pencils, stones, matchbooks, business cards. It was this sighting that led to the “explanation.” She was keenly aware that the world at large disapproved of her “lifestyle,” and that there was little room left for her in the apartment, but when I asked her about the objects among the rags, she said that she wanted to “keep them safe and sound.” The rags were beds for the things. “Both the beds and the ones that lay down on them,” she told me, “are nice and comfy.” It turned out that Esperanza felt for each and every thing she saved, as if the tags and town sweaters and dishes and postcards and newspapers and toys and rags were imbued with thoughts and feelings. After she saw the film, my mother said that Esperanza appeared to believe in a form of “panpsychism.” Mother said that this meant that mind is a fundamental feature of the universe and exists in everything, from stones to people. She said Spinoza subscribed to this view, and “it was a perfectly legitimate philosophical position.” Esperanza didn’t know anything about Spinoza … My mother believed and I believe in really looking hard at things because, after a while, what you see isn’t at all what you thought you were seeing just a short time before. looking at any person or object carefully means that it will become increasingly strange, and you will see more and more. I wanted my film about this lonely woman to break down visual and cultural cliches, to be an intimate portrait, not a piece of leering voyeurism about woman’s horrible accumulations.

Operatives knew the game, and so did most candidates and officeholders. But Ailes was pretty sure Trump did not.Trump was undisciplined—he had no capacity for any game plan. He could not be a part of any organization, nor was he likely to subscribe to any program or principle. In Ailes’s view, he was “a rebel without a cause.” He was simply “Donald”—as though nothing more need be said.

Digital subscriptions are transforming the broader publishing industry in profound ways, and a new breed of reader-supported titles are enjoying newfound popularity. In the technology industry, for example, Jessica Lessin’s sharp, pointed (and subscription-only) The Information now has the second-largest team of tech reporters in Silicon Valley. Ben Thompson has thousands of readers who are happy to pay him $100 a year for his excellent Stratechery newsletter, and Bill Bishop writes an email newsletter about current affairs in China called Sinocism that has more than thirty thousand readers paying $118 a year. Meanwhile, all sorts of splashy, venture-funded, “digitally native” titles like BuzzFeed, Mashable, The Daily Beast, and Vice are struggling to hit their numbers. Any guesses why?

Daniel.” “Ma.” “Are you well?” She was angry. If the straight-to-voicemail treatment for the last week hadn’t tipped me off, her tone now was a dead giveaway. “I’m great,” I lied. “And how are you?” “Fine.” I laughed, silently. If she heard me laugh, she’d have my balls. “Did you get my messages?” “Yes. Thank you for calling.” I waited for a minute, for her to say more. She didn’t. “I leave you twenty-one messages, three calls a day, and that’s all you got for me?” “I’m not going to apologize for needing some time to cool off and I’m not going to sugarcoat it. Who do you think I am? Willy Wonka? You missed my birthday.” She sniffed. And these weren’t crocodile tears either. I’d hurt her feelings. Ahh, there it is. The acrid taste of guilt. “Ma . . .” “I don’t ask for a lot. I love you. I love my children. I want you to call me on my birthday.” “I know.” I was clutching my chest so my heart didn’t fall out and bleed all over the grass. “What could have been so important that you couldn’t spare a few minutes for your mother? I was so worried.” “I did call you—” “Don’t shit on a plate and tell me it’s fudge, Daniel. You called after midnight.” I hadn’t come up with a plausible lie for why I hadn’t called on her birthday, because I wasn’t a liar. I hated lying. Premeditated lying, coming up with a story ahead of time, crafting it, was Seamus’s game. If I absolutely had to lie, I subscribed to spur-of-the-moment lying; it made me less of a soulless maggot. “That’s true, Ma. But I swear I—” “Don’t you fucking swear, Daniel. Don’t you fucking do that. I raised you kids better.” “Sorry, sorry.” “What was so important, huh?” She heaved a watery sigh. “I thought you were in a ditch, dying somewhere. I had Father Matthew on standby to give you your last rights. Was your phone broken?” “No.” “Did you forget?” Her voice broke on the last word and it was like being stabbed. The worst. “No, I sw—ah, I mean, I didn’t forget.” Lie. Lying lie. Lying liar. “Then what?” I grimaced, shutting my eyes, taking a deep breath and said, “I’m married.” Silence. Complete fucking silence. I thought maybe she wasn’t even breathing. Meanwhile, in my brain: Oh. Shit. What. The. Fuck. Have. I. Done. . . . However. However, on the other hand, I was married. I am married. Not a lie. Yeah, we hadn’t had the ceremony yet, but the paperwork was filed, and legally speaking, Kat and I were married. I listened as my mom took a breath, said nothing, and then took another. “Are you pulling my leg with this?” On the plus side, she didn’t sound sad anymore. “No, no. I promise. I’m married. I—uh—was getting married.” “Wait a minute, you got married on my birthday?” Uh . . . “Uh . . .” “Daniel?” “No. We didn’t get married on your birthday.” Shit. Fuck. “We’ve been married for a month, and Kat had an emergency on Wednesday.” Technically, not lies. “That’s her name? Cat?” “Kathleen. Her name is Kathleen.” “Like your great aunt Kathleen?” Kat wasn’t a thing like my great aunt. “Yeah, the name is spelled the same.” “Last month? You got married last month?” She sounded bewildered, like she was having trouble keeping up. “Is she—is she Irish?” “No.” “Oh. That’s okay. Catholic?” Oh jeez, I really hadn’t thought this through. Maybe it was time for me to reconsider my spur-of-the-moment approach to lying and just surrender to being a soulless maggot. “No. She’s not Catholic.” “Oh.” My mom didn’t sound disappointed, just a little surprised and maybe a little worried. “Daniel, I—you were married last month and I’m only hearing about it now? How long have you known this woman?” I winced. “Two and a half years.” “Two and a half years?” she screeched...

We can also increase the perceived long term value by the way we describe our emails. Nowadays many businesses mention a newsletter on their website, but the phrase ‘newsletter’ doesn’t have any implied value in it. In fact the word ‘news’ is probably something you don’t want to hear from a potential supplier. Who cares whether Mary in accounts has had a birthday? What you would like to get is useful, valuable information. So instead of calling it an email newsletter, I call mine ‘client winning tips via email’. Or you could call it a ‘divorce survival bulletin’. Or ‘the cash flow accelerator emails’ or ‘tax cutting tips’. Each of these names implies some kind of value or outcome your potential subscribers will get from your emails. To come up with a good name, go back to your customer insight map for your ideal clients and look at the big problems, challenges, goals and aspirations your clients have. If you can name your emails to relate to those big goals and problems then they’re likely to see they’ll get value by subscribing to them.

One current trend is to offer “free registration” to get access to resources rather than “subscribing” to emails. This is taking advantage of the fact that most web users are used to registering for services they find valuable. The more your opt-in process looks like something they’ve done a dozen times before, like signing up for Facebook or Twitter or for a free account with an online app or webmail service, then the more natural it will seem to do so with you too. Using this type of registration approach you’d put your lead magnet and other free resources into a private membership site that subscribers get access to by signing up. This feeling of exclusive access and similarity with other online services may well result in increased sign up rates. Right now it’s too early to tell, but a number of big online marketers like Copyblogger are going down this route.

Summary The key to getting subscribers to open and read your email lies in five main factors: Making sure your emails get through spam and greymail filters by keeping them on topic and high value. Quickly establishing a reputation for sending valuable, entertaining emails that your subscribers want to read so that opening your emails becomes a habit. Using subject lines which promise benefits and invoke curiosity and following that up in the first few lines of the email. Making sure your emails look easy to read across all devices. Sending your emails when your subscribers are likely to have less in their inbox.

And as Mary Meeker noted in her latest Internet Trends report, digital consumer subscriptions are exploding because of massive new improvements in digital user experiences, particularly for mobile phones. It feels like we’re at the beginning of something very big.

Here lies one of the biggest differences between traditional and subscription businesses. In a traditional business, the cost of sales reflects how much I spent to get that dollar of revenue. But in a subscription business, sales and marketing expenses are matched to future revenue. Why? Because the sales and marketing I spent this quarter adds to the ARR, but the revenue I will see from that ARR growth will come in future quarters. In traditional accounting lingo, your sales and marketing now acts more like a “capital expenditure,” or capex. Essentially, these are costs you spend to grow the business, either from existing customers or from acquiring new customers.

Mobile Virtual Network Operators (MVNOs) have been around in the telecom world since the dawn of the 21st century. However, since their inception, their role has kept on changing. From broadly voice-based service providers to 3G purveyors, MVNOs have evolved in their services with time. Nowadays, in this world of intense competition, the success of MVNO completely depends on their ability to think out of the box. It is their ingenuity in creating customer-driven plans that decides their fate in today’s heavily saturated telecom market. The present-day MVNO subscribers are finicky, moody and disloyal. It is an MVNO’s task to inspire confidence in them, attract them towards their services and ensure that they stay loyal. The Challenge Faced by Different MVNOs Evoking customer trust and then ensuring that it is maintained is probably the toughest challenge faced by an MVNO in telecom. Especially in the competitive world of today that demands a differentiation in service along with an attractive pricing model. Based on their infrastructural capabilities, MVNOs can be divided into: 1. Skinny MVNOs: Equipped with their own voice mail, content applications, SMSC, prepaid and VAS. 2. Thin MVNOs: Apart from the infrastructure above, they also have AUC, EIR, HLR, and IN. 3. Thick MVNOs: Along with infrastructure of a thin MVNO, thick MVNOs also have a VLR and MSC. Regardless of the kind of MVNO that you are running, there are some major challenges that you need to overcome. While a skinny MVNO does not have to worry too much about the infrastructure, he cannot scale his operations as well as a thin or thick MVNO. On the other hand, a thick MVNO may be able to scale his operations well, but he might get too involved in managing the infrastructure with very little time for branding and marketing. The Importance of MVNE/MVNA Partnership for Overcoming Challenges As MVNOs are considerably smaller than a full-fledged MNO (Mobile Network Operator), they need support from MVNEs (Mobile Virtual Network Enablers) to get their job done. A capable MVNE with a comprehensive MVNO software solution like Telgoo5 can provide the following benefits to an MVNO: 1. Better billing – Billing is probably the toughest task for an MVNO to undertake all by itself. Any mistake or inefficiency in billing tasks can have a major bearing on MVNO subscribers. But when you partner with an MVNE like Vcare, you get access to a cutting-edge MVNO billing software solution. With a convergent billing solution by your side, you can create itemized bills with details of all types of services used by your subscribers. 2. Profitable deals with MNOs – Partnership with a competent MVNE/MVNA can help you get better-priced deals with an MNO. This will allow you to deliver the services at a lower rate to your MVNO subscribers while still making a profit. 3. Avoid red tape – Running a successful MVNO operation requires you to get into contracts with different carriers and vendors. By partnering with a competent MVNE like Vcare (who already has fully-licensed platforms and contracts with vendors), you are able to bypass the process of signing new deals, thereby saving considerable time and effort.

If you had an Internet connection and lived in North America at the time, you may have seen it. Vasquez is the man behind the “Double Rainbow” video, which at last check had 38 million views. In the clip, Vasquez pans his camera back and forth to show twin rainbows he’d discovered outside his house, first whispering in awe, then escalating in volume and emotion as he’s swept away in the moment. He hoots with delight, monologues about the rainbows’ beauty, sobs, and eventually waxes existential. “What does it mean?” Vasquez crows into the camera toward the end of the clip, voice filled with tears of sheer joy, marveling at rainbows like no man ever has or probably ever will again. It’s hard to watch without cracking up. That same month, the viral blog BuzzFeed boosted a different YouTuber’s visibility. Michelle Phan, a 23-year-old Vietnamese American makeup artist, posted a home video tutorial about how to apply makeup to re-create music star Lady Gaga’s look from the recently popular music video “Bad Romance.” BuzzFeed gushed, its followers shared, and Lady Gaga’s massive fanbase caught wind of the young Asian girl who taught you how to transform into Gaga. Once again, the Internet took the video and ran with it. Phan’s clip eventually clocked in at roughly the same number of views as “Double Rainbow.” These two YouTube sensations shared a spotlight in the same summer. Tens of millions of people watched them, because of a couple of superconnectors. So where are Vasquez and Phan now? Bear Vasquez has posted more than 1,300 videos now, inspired by the runaway success of “Double Rainbow.” But most of them have been completely ignored. After Kimmel and the subsequent media flurry, Vasquez spent the next few years trying to recapture the magic—and inadvertent comedy—of that moment. But his monologues about wild turkeys or clips of himself swimming in lakes just don’t seem to find their way to the chuckling masses like “Double Rainbow” did. He sells “Double Rainbow” T-shirts. And wears them. Today, Michelle Phan is widely considered the cosmetic queen of the Internet, and is the second-most-watched female YouTuber in the world. Her videos have a collective 800 million views. She amassed 5 million YouTube subscribers, and became the official video makeup artist for Lancôme, one of the largest cosmetics brands in the world. Phan has since founded the beauty-sample delivery company Ipsy.com, which has more than 150,000 paying subscribers, and created her own line of Sephora cosmetics. She continues to run her video business—now a full-blown production company—which has brought in millions of dollars from advertising. She’s shot to the top of a hypercompetitive industry at an improbably young age. And she’s still climbing. Bear Vasquez is still cheerful. But he’s not been able to capitalize on his one-time success. Michelle Phan could be the next Estée Lauder. This chapter is about what she did differently.