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Lee Kun-hee, the third son of Samsung founder Lee Byung-chull, took over as chairman of Samsung in 1987. In 1993, he held a conference for hundreds of Samsung executives at a hotel in Frankfurt, Germany, where he delivered a three-day speech, which became known as the Frankfurt Declaration of 1993. There he famously told his staff, “Change everything but your wife and kids.
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Euny Hong (The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture)