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The only way to shift a culture is to change behaviors. As you know from any shift you’ve made in your own life, it comes down to one behavior at a time. You can decide you want to be an Ironman triathlete, but if you’ve never run a 5K, you start by lacing up your shoes and going for a short run. If, on your first weekend, you tried to take swimming lessons to improve your stroke, weight training to build endurance, and ride your bike over Vail Pass, you’d end up discouraged, sore, and not much fun to be around.
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Karin Hurt (Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates)