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If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
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Germany Kent
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The approach to digital culture I abhor would indeed turn all the world's books into one book, just as Kevin (Kelly) suggested. It might start to happen in the next decade or so. Google and other companies are scanning library books into the cloud in a massive Manhattan Project of cultural digitization. What happens next is what's important. If the books in the cloud are accessed via user interfaces that encourage mashups of fragments that obscure the context and authorship of each fragment, there will be only one book. This is what happens today with a lot of content; often you don't know where a quoted fragment from a news story came from, who wrote a comment, or who shot a video. A continuation of the present trend will make us like various medieval religious empires, or like North Korea, a society with a single book.
The Bible can serve as a prototypical example. Like Wikipedia, the Bible's authorship was shared, largely anonymous, and cumulative, and the obscurity of the individual authors served to create an oracle-like ambience for the document as "the literal word of God." If we take a non-metaphysical view of the Bible, it serves as a link to our ancestors, a window. The ethereal, digital replacement technology for the printing press happens to have come of age in a time when the unfortunate ideology I'm criticizing dominates technological culture. Authorship - the very idea of the individual point of view - is not a priority of the new ideology. The digital flattening of expression into a global mush is not presently enforced from the top down, as it is in the case of a North Korean printing press. Instead, the design of software builds the ideology into those actions that are the easiest to perform on the software designs that are becoming ubiquitous. It is true that by using these tools, individuals can author books or blogs or whatever, but people are encouraged by the economics of free content, crowd dynamics, and lord aggregators to serve up fragments instead of considered whole expressions or arguments. The efforts of authors are appreciated in a manner that erases the boundaries between them.
The one collective book will absolutely not be the same thing as the library of books by individuals it is bankrupting. Some believe it will be better; others, including me, believe it will be disastrously worse. As the famous line goes from Inherit the Wind: 'The Bible is a book... but it is not the only book' Any singular, exclusive book, even the collective one accumulating in the cloud, will become a cruel book if it is the only one available.
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Jaron Lanier (You Are Not a Gadget)
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In the seventy years since von Neumann effectively placed his “Draft Report” on the EDVAC into the public domain, the trend for computers has been, with a few notable exceptions, toward a more proprietary approach. In 2011 a milestone was reached: Apple and Google spent more on lawsuits and payments involving patents than they did on research and development of new products.64
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Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
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My gratitude goes as well to the other data scientists I pestered and to the institutions that collect and maintain their data: Karlyn Bowman, Daniel Cox (PRRI), Tamar Epner (Social Progress Index), Christopher Fariss, Chelsea Follett (HumanProgress), Andrew Gelman, Yair Ghitza, April Ingram (Science Heroes), Jill Janocha (Bureau of Labor Statistics), Gayle Kelch (US Fire Administration/FEMA), Alaina Kolosh (National Safety Council), Kalev Leetaru (Global Database of Events, Language, and Tone), Monty Marshall (Polity Project), Bruce Meyer, Branko Milanović (World Bank), Robert Muggah (Homicide Monitor), Pippa Norris (World Values Survey), Thomas Olshanski (US Fire Administration/FEMA), Amy Pearce (Science Heroes), Mark Perry, Therese Pettersson (Uppsala Conflict Data Program), Leandro Prados de la Escosura, Stephen Radelet, Auke Rijpma (OECD Clio Infra), Hannah Ritchie (Our World in Data), Seth Stephens-Davidowitz (Google Trends), James X. Sullivan, Sam Taub (Uppsala Conflict Data Program), Kyla Thomas, Jennifer Truman (Bureau of Justice Statistics), Jean Twenge, Bas van Leeuwen (OECD Clio Infra), Carlos Vilalta, Christian Welzel (World Values Survey), Justin Wolfers, and Billy Woodward (Science Heroes). David Deutsch, Rebecca Newberger Goldstein, Kevin Kelly, John Mueller, Roslyn Pinker, Max Roser, and Bruce Schneier read a draft of the entire manuscript and offered invaluable advice.
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Steven Pinker (Enlightenment Now: The Case for Reason, Science, Humanism, and Progress)
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According to the New York Times, last year as one of Google’s new cars approached a crosswalk, it did as it was supposed to and came to a complete stop. The pedestrian in front crossed the street safely, at which point the Google car was rammed from behind by a second non-Google automobile. Later, another self-driving Google car found that it wasn’t able to advance through a four-way stop, as its sensors were calibrated to wait for other drivers to make a complete stop, as opposed to inching continuously forward, which most did. Noted the Times, “Researchers in the fledgling field of autonomous vehicles say that one of the biggest challenges facing automated cars is blending them into a world in which humans don’t behave by the book.”15
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Martin Lindstrom (Small Data: The Tiny Clues That Uncover Huge Trends)
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I would dance all day in my basement listening to Off the Wall. You young people really don’t understand how magical Michael Jackson was. No one thought he was strange. No one was laughing. We were all sitting in front of our TVs watching the “Thriller” video every hour on the hour. We were all staring, openmouthed, as he moonwalked for the first time on the Motown twenty-fifth anniversary show. When he floated backward like a funky astronaut, I screamed out loud. There was no rewinding or rewatching. No next-day memes or trends on Twitter or Facebook posts. We would call each other on our dial phones and stretch the cord down the hall, lying on our stomachs and discussing Michael Jackson’s moves, George Michael’s facial hair, and that scene in Purple Rain when Prince fingers Apollonia from behind. Moments came and went, and if you missed them, you were shit out of luck. That’s why my parents went to a M*A*S*H party and watched the last episode in real time. There was no next-day M*A*S*H cast Google hangout. That’s why my family all squeezed onto one couch and watched the USA hockey team win the gold against evil Russia! We all wept as my mother pointed out every team member from Boston. (Everyone from Boston likes to point out everyone from Boston. Same with Canadians.) We all chanted “USA!” and screamed “YES!” when Al Michaels asked us if we believed in miracles. Things happened in real time and you watched them together. There was no rewind. HBO arrived in our house that same year. We had
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Amy Poehler (Yes Please)
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Search engine query data is not the product of a designed statistical experiment and finding a way to meaningfully analyse such data and extract useful knowledge is a new and challenging field that would benefit from collaboration. For the 2012–13 flu season, Google made significant changes to its algorithms and started to use a relatively new mathematical technique called Elasticnet, which provides a rigorous means of selecting and reducing the number of predictors required. In 2011, Google launched a similar program for tracking Dengue fever, but they are no longer publishing predictions and, in 2015, Google Flu Trends was withdrawn. They are, however, now sharing their data with academic researchers...
Google Flu Trends, one of the earlier attempts at using big data for epidemic prediction, provided useful insights to researchers who came after them...
The Delphi Research Group at Carnegie Mellon University won the CDC’s challenge to ‘Predict the Flu’ in both 2014–15 and 2015–16 for the most accurate forecasters. The group successfully used data from Google, Twitter, and Wikipedia for monitoring flu outbreaks.
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Dawn E. Holmes (Big Data: A Very Short Introduction (Very Short Introductions))
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We have become so trusting of technology that we have lost faith in ourselves and our born instincts. There are still parts of life that we do not need to “better” with technology. It’s important to understand that you are smarter than your smartphone. To paraphrase, there are more things in heaven and earth than are dreamt of in your Google. Mistakes are a part of life and often the path to profound new insights—so why try to remove them completely? Getting lost while driving or visiting a new city used to be an adventure and a good story. Now we just follow the GPS. To “know thyself” is hard work. Harder still is to believe that you, with all your flaws, are enough—without checking in, tweeting an update, or sharing a photo as proof of your existence for the approval of your 719 followers. A healthy relationship with your devices is all about taking ownership of your time and making an investment in your life. I’m not calling for any radical, neo-Luddite movement here. Carving out time for yourself is as easy as doing one thing. Walk your dog. Stroll your baby. Go on a date—without your handheld holding your hand. Self-respect, priorities, manners, and good habits are not antiquated ideals to be traded for trends. Not everyone will be capable of shouldering this task of personal responsibility or of being a good example for their children. But the heroes of the next generation will be those who can calm the buzzing and jigging of outside distraction long enough to listen to the sound of their own hearts, those who will follow their own path until they learn to walk erect—not hunched over like a Neanderthal, palm-gazing. Into traffic. You have a choice in where to direct your attention. Choose wisely. The world will wait. And if it’s important, they’ll call back.
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Jocelyn K. Glei (Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind)
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20% Time” is not Google indigenous. It was borrowed from a company formerly known as Minnesota Mining and Manufacturing, aka 3M, which allowed its employees to spend 15 percent of their work hours experimenting with new ideas, no questions asked. 3M’s “15% Time” brought us, among other things, Post-it Notes. Behind this concept (which is meticulously outlined in an excellent book by Ryan Tate called The 20% Doctrine) is the idea of constantly tinkering with potential trends—having a toe in interesting waters in case waves form. This kind of budgeted experimentation helps
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Shane Snow (Smartcuts: The Breakthrough Power of Lateral Thinking)
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Facebook has already appropriated (that is, stolen) other Snapchat ideas, including Quick Updates, Stories, selfie filters, and one-hour messages. The trend will only continue—unless the government gets in the way.
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Scott Galloway (The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google)
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Google was in the water when the waves of Internet traffic came because it was tinkering with new ideas under the umbrella of Google’s famous “20% Time.” “20% Time” is not Google indigenous. It was borrowed from a company formerly known as Minnesota Mining and Manufacturing, aka 3M, which allowed its employees to spend 15 percent of their work hours experimenting with new ideas, no questions asked. 3M’s “15% Time” brought us, among other things, Post-it Notes. Behind this concept (which is meticulously outlined in an excellent book by Ryan Tate called The 20% Doctrine) is the idea of constantly tinkering with potential trends—having a toe in interesting waters in case waves form. This kind of budgeted experimentation helps businesses avoid being disrupted, by helping them harness waves on which younger competitors might otherwise use to ride past them. It’s helped companies like Google, 3M, Flickr, Condé Nast, and NPR remain innovative even as peer companies plateaued. In contrast, companies that are too focused on defending their current business practice and too fearful to experiment often get overtaken. For example, lack of experimentation in digital media has cost photo brand Kodak nearly $ 30 billion in market capitalization since the digital photography wave overwhelmed it in the late ’90s. The best way to be in the water when the wave comes is to budget time for swimming.
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Shane Snow (Smartcuts: The Breakthrough Power of Lateral Thinking)
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Good questions are those that show that you not only want the job, you are prepared to knock the ball out of the park once you have it. So ask, “What would a successful year in the job look like?” or “What did you most value in the person who left?” You’ve done a Google search of the field and the company, of course, and one of your questions could be about emerging trends. Interviewers love it when questions relate to them and their accomplishments (“I’ve heard you made some exciting changes recently. What has the outcome been?”).
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Kate White (I Shouldn't Be Telling You This: Success Secrets Every Gutsy Girl Should Know)
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How to Get on Google Maps- The process
We all know that marketing trends keep on changing and the new wave is pointing towards the Google maps marketing. Everyone is able to see the importance of this strategy and they are pretty impressed with the results too. However, the next big question is how to get on the Google Maps? What process do they need to follow? Do they have to hire someone for the deed?
Here you can get the answer for all these questions. Initially you don’t have to hire anyone to do the deed but eventually maybe you have to. The initial process of getting on the maps is quite easy and is divided into few steps only. Here is the list of steps one needs to follow in order to get on the Google maps and start their journey of Google Maps marketing.
How to Get on Google Maps
• Business Listing: The very first step to start the process is through getting yourself listed on the Google Maps. Fill the details of your business accurately on Google My Business listing. Mention all the details asked there without skipping any field. Claim your listing first, this step will be the stepping stone to mark your company’s presence on Google Maps.
• Address: Here we are talking about Maps so hopefully you understand that it is very important to share the exact address of the business to get a right one on the maps. Before completing the listing, make sure that the address is 100% correct without any discrepancies, be it on Goggle or other platforms.
• Verification of the listing: The last step is to verify your listing which can be done through several ways. Some people believe that postcard submissions are the most dependable ones. This step can take few days or weeks to complete. In this step every option will offer you a 4- digit PIN which you have to submit at Google’s site.
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Lalit Sharma
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The Ultimate Guide To SEO In The 21st Century
Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice!
To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.
An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results.
One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.
Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!
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search rankings
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First, the basics: Here’s how it works. Google Trends (trends.google.com) shows how often a particular search term is entered into Google relative to the total search volume across the world.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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But how does Pilates compare to other health-related niches? This is where Google Trends gets really interesting and really powerful because it enables you to quickly contrast your search with other keywords. Click the “+ Compare” at the top of the screen and enter an additional keyword, “keto.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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So what counts as a ‘commercial insight’? Some examples include: BEST PRACTICES: Customers often want to know about best practices from other regions. For instance, being able to explain to an Australian-based buyer that businesses in the US or UK are solving a similar problem with a new solution that is deemed to be the current best practice is often highly valued, as it could provide a newer (or better) solution than the one the buyer had previously considered. EMERGING TRENDS: Being able to share the latest trends concerning your sector can empower buyers to make educated decisions about investments, particularly when it comes to the longevity of different solutions or how developments in adjacent industries could disrupt the business. INVESTMENT RISK: In mature markets, business buyers often become very risk averse as they don’t want to be held responsible for having a negative impact on growth numbers. Many sales people steer clear of talking about risk with their customers, because they worry about turning a buyer off making a purchase decision. However, while highlighting a risk to your customer could mean that you lose a sale, putting the customer’s best interests ahead of your own will ultimately position you as a trusted adviser. Additionally, because many sales people take the opposite approach – they sell the customer on the value while carefully avoiding any mention of the possible downside, only for the risk to raise its ugly head after the purchase – this helps you stand out as a person of integrity in a field where integrity is seen to be lacking. CASE STUDIES: Unique customer case studies and stories not only build your credibility and the credibility of your offering, they help develop a rapport between you and your customer. In the same way that comedians curate a long list of jokes, anecdotes and stories that they can roll out at any given moment, you should also become the curator of unique stories and case studies that your customers value because they can’t easily find these on Google.
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Graham Hawkins (The Future of the Sales Profession: How to survive the big cull and become one of your industry's most sought after B2B sales professionals)
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In its quest to organize the world’s information, Google has scoured vast troves of data to amass the greatest accumulation of information assets on the planet, including the billions of search queries on google.com and YouTube and the billions of interactions on Android, the dominant operating system for most mobile devices. Google also controls an ever-growing index of the world’s websites and the browsing history of more than 2 billion users, three types of maps of the Earth’s surface and traffic patterns, a real-time list of trending topics, the largest archive of discussions in Usenet groups, the entire contents of 20 million books, a huge collection of photographs, the largest collection of video on the planet, the largest online email repository, even the largest archive of DNA data.
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Robert Tercek (Vaporized: Solid Strategies for Success in a Dematerialized World)
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The only discrepancy between Google rules and traditional journalism is that while punchy headlines work well in the news, they do not serve you well in search. For search engines, headlines and titles should be as descriptive as possible. For example, The New York Times uses slightly different titles online so to align more directly with trending keyword topics in search engines.
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William Leake (Complete B2B Online Marketing)
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A clear trend in the growth of ebook circulation over a four-year period can be seen in the figures supplied by the service provider OverDrive: 4 million ebook checkouts in 2010 grew to 16 million in 2011, 54 million in 2012, and 79 million in 2013.
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John Palfrey (BiblioTech: Why Libraries Matter More Than Ever in the Age of Google)
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Today, there aren’t any doors. You don’t need permission from anyone. You just need an internet connection and a computer. Here’s the new paradigm: It’s no longer what you know, or who you know. It’s what you create. This fundamental shift has been brought on by technologies (mainly the internet) that have made it insanely easy to create all kinds of awesome stuff. Want to become a published author? Go for it. You don’t need a publisher. Just write your book and publish it on Amazon. I did this, and now I’m a bestselling author, selling more books than most authors would have dreamed of twenty years ago. Want to sell a product? Go for it. You don’t need a warehouse, or manufacturing equipment, or a storefront, or a bank to finance everything. Raise money on KickStarter, use Google to find a cheap manufacturer in China, and ship your product to customers all over the world on Amazon, or through your own ecommerce store. Want to learn how to start a company? You don’t need to spend hundreds of thousands of dollars getting an MBA. Take a course on Udemy. Or, join a startup accelerator program―and they’ll pay you. Here’s the thing. Even if you’re not doing this stuff, other hustlers are. The trend is happening whether you like it or not. When new resources become readily available, a sliver of society inevitably flocks to those resources and uses them to their advantage, often reaping astronomically high rewards in the process. The competitive advantage has shifted from connections to creations. Knowing important people is still important, but the means of meeting them has changed. The order is now reversed. You don’t connect and then create. You create and then connect.
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Jesse Tevelow (Hustle: The Life Changing Effects of Constant Motion)
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She reverse engineered a startup based on market conditions, industry trends, and nascent investor fads.
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Douglas Rushkoff (Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity)
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The authors, academics from Northeastern University, Harvard University, and the University of Houston, concluded that Google Flu Trends had wildly overestimated the number of flu cases in the United States for more than two years. The article, “The Parable of Google Flu: Traps in Big Data Analysis,” concluded that the errors were, at least in part, due to the decisions made by GFT engineers about what to include in their models—mistakes the academics dubbed “algorithmic dynamics” and “big data hubris.
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Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
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Three powerful technology trends have converged to fundamentally shift the playing field in most industries. First, the Internet has made information free, copious, and ubiquitous—practically everything is online. Second, mobile devices and networks have made global reach and continuous connectivity widely available. And third, cloud computing10 has put practically infinite computing power and storage and a host of sophisticated tools and applications at everyone’s disposal, on an inexpensive, pay-as-you-go basis. Today, access to these technologies is still unavailable to much of the world’s population, but it won’t be long before that situation changes and the next five billion people come online.
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Eric Schmidt (How Google Works)
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this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. Google Trends, AdWords Keyword and Display Tools, Raven Tools, for ecosystem-centric analysis.
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Anonymous
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A high-profile example of this type of data bias appeared in Google’s “Flu Trends” program. The program, which started in 2008, intended to leverage online searches and user location monitoring to pinpoint regional flu outbreaks. Google collected and used this information to tip-off and alert health authorities in regions they identified. Over time the project failed to accurately predict flu cases due to changes in Google’s search engine algorithm. A new algorithm update in 2012 caused Google’s search engine to suggest a medical diagnosis when users searched for the terms “cough” and “fever.” Google, therefore, inserted a false bias into its results by prompting users with a cough or a fever to search for flu-related results (equivalent to a research assistant lingering over respondents’ shoulder whispering to check the “flu” box to explain their symptoms). This increased the volume of searches for flu-related terms and led Google to predict an exaggerated flu outbreak twice as severe as public health officials anticipated.
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Oliver Theobald (Statistics for Absolute Beginners: A Plain English Introduction)
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The success of Google Flu Trends became emblematic of the hot new trend in business, technology, and science: big data and algorithms. “Big data” can mean many things, but let’s focus on the found data we discussed in the previous chapter, the digital exhaust of web searches, credit card payments, and mobile phones pinging the nearest cell tower, perhaps buttressed by the administrative data generated as organizations organize themselves.
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Tim Harford (The Data Detective: Ten Easy Rules to Make Sense of Statistics)
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The indirect harvesting of valued-per-click leisure time by corporations has led many technocapitalists to support projects like the Universal Basic Income (UBI), which would free up users’ time which could then potential y be spent generating valuable data and content on their own platforms. The driving force of this trend is the Pay Per Click (PPC) advertising campaigns that have grown simultaneously with corporations like Google over the last 15 years, but now the value of the click is not based only on the likelihood of purchasing success, as older models of Google AdWords and other targeted ad campaigns functioned. Instead, the click is conceptualised as a data-point that connects two or more actors in the network. It is those moments of connection between subjects and objects that have potential value to data-driven companies from corporate advertisers to election meddlers like Cambridge Analytica and policy influencers like Palantir. This only works because the user can be libidinally motivated to conduct the ‘free labour’ constituted by the click. The situation was prophetically predicted by one of the most historically influential Marxists still alive, Mario Tronti. His 1966 book Workers and Capital gave rise to the concept of ‘neocapitalism’, which anticipates the environment in which the digital worker operates today. For Tronti: At the highest level of capitalist development, the social relation is transformed into a moment of the relation of production. In this environment, the data-point connecting two people, generated at the moment of every click between social media pages, connects the social relation itself to a relation of production in real time. Seeing this in his own future, Tronti worried that society itself would run by the logic of the factory. Each interaction between individuals would incorporate a surplus value turned to profit by the class owning the means. dream lovers of social production. If the factory workers could be made to relate to each other in a way that was productive for the factory owners, so too could the entirety of social life be modified and edited for the profit of the capitalists. The whole of society is turned into an articulation of production, that is, the whole of society lives as a function of the factory and the factory extends its exclusive domination to the whole of society.
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Alfie Bown (Dream Lovers: The Gamification of Relationships (Digital Barricades))
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Unveiling London E-commerce Triumph: Decoding Data with WooCommerce Analytics
In the bustling realm of London e-commerce, navigating the digital landscape requires not just intuition but informed decision-making backed by data. This is where the marriage of WooCommerce and analytics becomes a game-changer. In this exploration, we delve into the nuances of leveraging WooCommerce Analytics for e-commerce success in London. As we embark on this journey, the expertise of a dedicated woocommerce development in london adds a unique perspective, unraveling the potential of data decoding in the heart of the e-commerce landscape.
Understanding the London E-commerce Scene
This section emphasizes the importance of understanding the unique characteristics of the London e-commerce landscape. It underscores the need for businesses to be attuned to local market trends, consumer preferences, and the digital sophistication of the London audience to effectively leverage WooCommerce Analytics.
The Role of WooCommerce Agency in London E-commerce Analytics
1. Proactive Data Strategy: Setting the Foundation
This point explains the proactive role of a WooCommerce agency in London in establishing a robust data strategy. It involves setting up analytics tools, defining KPIs, and aligning data collection with the specific goals of London e-commerce businesses.
2. Tailoring Analytics to London Market Trends
Here, the focus is on tailoring analytics solutions to capture and interpret data that is directly relevant to the ever-evolving market trends of London. A WooCommerce agency in London customizes analytics approaches to provide actionable insights for businesses in the local market.
Key Metrics and KPIs for London E-commerce Success
3. Conversion Rate Optimization (CRO): Turning Clicks into Transactions
This point explores the pivotal role of Conversion Rate Optimization (CRO) in London e-commerce. It delves into how a WooCommerce agency in London optimizes the conversion rate by refining the checkout process, analyzing user journeys, and enhancing the overall user experience to maximize sales.
4. Customer Lifetime Value (CLV): Fostering Long-Term Relationships
The focus here is on the importance of Customer Lifetime Value (CLV) analytics. It explains how a WooCommerce agency in London helps businesses identify high-value customers, tailor marketing strategies, and foster long-term relationships for sustained success.
WooCommerce Analytics Tools and Implementations
5. Google Analytics Integration for Comprehensive Insights
This point delves into the integration of Google Analytics with WooCommerce. It explains how a WooCommerce agency in London guides businesses through the integration process, utilizing Google Analytics to gain comprehensive insights into user behavior, traffic sources, and website performance.
6. Custom Reports and Dashboards: Tailoring Insights for London Businesses
Here, the emphasis is on the creation of custom reports and dashboards by a WooCommerce agency in London. These tailored insights provide businesses with specific information relevant to their products, target audience, and market trends, enhancing decision-making accuracy.
Analyzing User Behavior for Enhanced User Experience
7. Heatmaps and User Flow Analysis: Optimizing the Customer Journey
This point explores the use of heatmaps and user flow analysis to optimize the customer journey in London e-commerce. A WooCommerce agency in London employs these tools to uncover patterns, identify bottlenecks, and make strategic adjustments for a seamless user experience.
8. Abandoned Cart Analysis: Recovering Lost Opportunities
This section discusses the significance of abandoned cart analysis. It explains how a WooCommerce agency in London utilizes analytics to understand the reasons behind cart abandonment and implements targeted strategies to recover potentially lost sales through personalized retargeting campaigns.
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Webskitters uk
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I believe the technological industry is switching in a different direction that one may think in the Metaverse. Why spend trillions of dollars on big data when it is becoming more useless? We need dynamic content to create a boom in the tech industry for the next millennium. Why hire someone with a 4 year degree from college for a career in database administration when companies can't afford to pay 100k a year? We can manage it quite fine in google sheets or excel. The utilization of AI will then completely defeat the purpose of Data As A Service when a program can dynamically build hash objects in random access memory by simply using a small script like (via switch) while creating a [5th XYZ Stargate] just like the Diablo version, but with a smaller seed. You could then store those objects for the blockchain Inna virtualized file container ;)." - Jonathan Roy Mckinney
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Jonathan Roy Mckinney Gero EagleO2
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And, since no online trend is complete without a healthy dose of controversy, the bluffer can point out that Google search volumes for ‘veganism’ are outpacing those for ‘vegetarianism’ by almost three to one, and one of the reasons for this is that veganism attracts more naysayers than vegetarianism. It’s seen as more hardcore and less forgiving and/ or practical, which allows opponents to weigh in more heavily than they would do on vegetarianism, which is less proscriptive and therefore less controversial.
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Boris Starling (Bluffer's Guide To Veganism: Instant Wit and Wisdom)
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Whereas for the Market Size Sweet Spot we used Google Trends to see what people were searching for, now we want to see how many people are advertising online on your Bullseye Keyword to gauge the level of competition.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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The last tip I have for you to find amazing keywords by using Google trends. It is another free tool by Google.
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Phillip Rusell (SEO SECRETS 2019: The Ultimate Guide on how to Mastering Search Engine Optimization FAST!)
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Other keywords to try on Pinterest or Google are “must have” “hot” and “trending” plus your category such as kitchen gadgets, education toys, iPhone accessories, etc. For example, “must have kitchen gadgets” or “hot iPhone accessories.
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Renae Clark (Product Research 101: Find Winning Products to Sell on Amazon and Beyond)
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Computer vision systems can already predict voting trends from Google Street View, using truck-to-sedan ratio as a political proxy;
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Cennydd Bowles (Future Ethics)
Diego Burgos Cuevas (Ingresos pasivos: y formas de generarlos (Spanish Edition))
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Blythe Masters, who has spent all of her professional life inside the world of finance, notices another trend that’s emerging as the economy’s ten-year pendulum moves into its next swing: “If you look at what happened from 2009 onward for the next decade, the financial sector went through a regulatory tsunami, an extraordinary amount of pain and restructuring. That pain led to what is, ten years on, a very strong financial services sector, at least in the US. The wave of reregulation is more or less complete. But,” she said, “it’s just beginning to hit the likes of Google and Facebook.
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Dan P. Simon (The Money Hackers: How a Group of Misfits Took on Wall Street and Changed Finance Forever)
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In the Internet Century, a product manager’s job is to work together with the people who design, engineer, and develop things to make great products. Some of this entails the traditional administrative work around owning the product life cycle, defining the product roadmap, representing the voice of the consumer, and communicating all that to the team and management. Mostly, though, smart-creative product managers need to find the technical insights that make products better. These derive from knowing how people use the products (and how those patterns will change as technology progresses), from understanding and analyzing data, and from looking at technology trends and anticipating how they will affect their industry. To do this well, product managers need to work, eat, and live with their engineers (or chemists, biologists, designers, or whichever other types of smart creatives the company employs to design and develop its products).
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Eric Schmidt (How Google Works)
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Learn to code”: There were eight people advertising books and other information products on the topic of learning to code. So, while “learn to code” was a Green light on the Google Trends Market Size Sweet Spot test, it’s a Yellow light here on the Amazon Market Competition Sweet Spot test.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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The Amazon test revealed that the Bullseye Keyword “PCOS diet” fell into the Market Competition Sweet Spot by having the ideal range of advertisers (in addition to falling in the Google Trends Market Size Sweet Spot);
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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HCG diet,” despite falling in the Google Trends Sweet Spot, did not fall into the Amazon Market Competition Sweet Spot.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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Google was early to recognize and act on trends. Google’s former rival, Yahoo, had a ten-year head start and at one point far more capital, but it waited too long to act. Even if it had been granted unlimited resources in 2015, many would argue that was just too late for Yahoo to put up a respectable fight.
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Amy Webb (The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream)
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So how can you tell whether your market idea is inside the Market Size Sweet Spot or not? The answer has been hiding in plain sight for more than a decade, since Google released its free tool, Google Trends
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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What you can see from this graph is that search volume as measured by Google Trends is doing a great job of visualizing actual market behavior and popularity.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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where that Sweet Spot is and how you can use Google Trends to measure it within seconds and test your own market ideas to see if they also fall within that same Market Size Sweet Spot.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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That means you could enter these four keywords (“orchid care,” “improve memory,” “leadership skills,” “beekeeping”) into Google Trends at any time and,
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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When you look at the “self help” keyword in Google Trends when with the other Rosetta Stone Bullseye Keywords, you can immediately see that it’s a much bigger market.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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Through this hugely helpful process, we ultimately settled on “potty train puppy” as his Bullseye Keyword. If you type that into Google Trends now, you’ll see that it falls just within the Market Size Sweet Spot indicated by the Rosetta Stone Bullseye Keywords.
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Ryan Levesque (Choose: The Single Most Important Decision Before Starting Your Business)
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A trend evolves as it emerges. We didn’t progress in a straight line from wheeled carts to self-driving Google cars. Technological innovations lead to new ways of thinking, and, as a result, new kinds of vehicles. Each iteration includes learning from past successes and failures
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Amy Webb (The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream)
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How do these dots connect? Technology begets technology. Just as the trottoir roulant built on Speer’s invention, DARPA learned from the original experiment by General Motors and RCA in autonomous cars, adding telemetry and computerized controls. Separately, car manufacturers like Toyota were building electronic and “drive by wire” technologies to replace mechanical linkages. Eventually, Google could incorporate all of this work, combine advanced navigation into a new kind of operating system, and develop and test its first fleet of self-driving cars. It’s easy to connect the dots in hindsight, but with the right foresight you can identify simultaneous developments on the fringe and recognize patterns as they materialize into trends.
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Amy Webb (The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream)
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Three powerful technology trends have converged to fundamentally shift the playing field in most industries. First, the Internet has made information free, copious, and ubiquitous—practically everything is online. Second, mobile devices and networks have made global reach and continuous connectivity widely available. And third, cloud computing10 has put practically infinite computing power and storage and a host of sophisticated tools and applications at everyone’s disposal, on an inexpensive, pay-as-you-go basis.
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Eric Schmidt (How Google Works)
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Montessori classrooms emphasize self-directed learning, hands-on engagement with a wide variety of materials (including plants and animals), and a largely unstructured school day. And in recent years they’ve produced alumni including the founders of Google (Larry Page and Sergey Brin), Amazon (Jeff Bezos), and Wikipedia (Jimmy Wales). These examples appear to be part of a broader trend. Management researchers Jeffrey Dyer and Hal Gregersen interviewed five hundred prominent innovators and found that a disproportionate number of them also went to Montessori schools, where “they learned to follow their curiosity.” As a Wall Street Journal blog post by Peter Sims put it, “the Montessori educational approach might be the surest route to joining the creative elite, which are so overrepresented by the school’s alumni that one might suspect a Montessori Mafia.” Whether or not he’s part of this mafia, Andy will vouch for the power of SOLEs. He was a Montessori kid for the
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Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)