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Who Do You Want Your Customers to Become' was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.
Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers".
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Michael Schrage (The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas)
“
Who Do You Want Your Customers to Become was published... in 2012. Its essential insight is that innovation is an investment in the human capital, capabilities, and competencies of customers and clients.
Business history gives great credence to this “human capital” model of innovation. For example, George Eastman didn't just invent cheap cameras and film; he created photographers. Steve Jobs didn't merely “reinvent” personal computing and mobile telephony; he reinvented how people physically touched and talked with their technologies. Successful innovators have a “vision of the customer future” that matters every bit as much as their product or service vision. By treating innovation as an investment in customer futures, organizations can make their customers more valuable. In other words, “Making Customers Better Makes Better Customers.
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Michael Schrage (The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas)
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Kodak made its founder, George Eastman, a rich man, but it also provided middle-class jobs for generations of people and created a substantial share of the wealth created in the city of Rochester after company’s founding in 1880. But 132 years later, a few months before Instagram was sold to Facebook, Kodak filed for bankruptcy. 8 Photography has never been more popular.
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Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
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But companies like Instagram and Facebook employ a tiny fraction of the people that were needed at Kodak. Nonetheless, Facebook has a market value several times greater than Kodak ever did and has created at least seven billionaires so far, each of whom has a net worth ten times greater than George Eastman did.
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Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
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As convenient as the pencil,” said the advertising. “You press the button, we do the rest.” That pretty much summed up George Eastman’s vision when his company, Eastman Kodak, introduced the first cameras ever to be sold to the general public.
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Simon Sinek (The Infinite Game)