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Just as the mindfulness meditator is amazed to discover how mindless he is in daily life, so the first insights of the meditator who begins to question the self are normally not egolessness but the discovery of total egomania. Constantly one thinks, feels, and acts as though one had a self to protect and preserve. The slightest encroachment on the self's territory (a splinter in the finger, a noisy neighbor) arouses fear and anger. The slightest hope of self-enhancement (gain, praise, fame, pleasure) arouses greed and grasping. Any hint that a situation is irrelevant to the self (waiting for a bus, meditating) arouses boredom. Such impulses are instinctual, automatic, pervasive, and powerful. They are completely taken for granted in daily life.
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Francisco J. Varela (The Embodied Mind: Cognitive Science and Human Experience (The MIT Press))