“
Don't try to make yourself marketable, you'll be surprised to see yourself at the bottom. Stay incognito, and people will peruse the whole world looking for you, by that time, you'll be at the top.
”
”
Michael Bassey Johnson
“
She felt the cold blast from the sterile air conditioning on her bare arms and thighs, as she ambled down the center of the shopping complex's ground floor.
The scene was a swirl of candy bright lights--the Victoria's Secret fuchsia signboard, signboards which lured one to purchase "confidence," or "sexual appeal," or whatever it was that was being advertised--the fluorescent lights in each store, contrasting with the shiny, black-tiled walls and eye-catching speckled marble tiles on the ground.
One could lick the floor--the tiles were spotless, clean like the fake air she was breathing in, like the atoms and cells in her that were decaying in stale neglect.
”
”
Jess C. Scott (Jack in the Box)
“
I am not superior than anybody, don't say i am, else i won't defend you when you get caught.
”
”
Michael Bassey Johnson
“
Cheesiest pickup line?”
“Oh that’s easy…” He trailed off and then faked a sneeze. “Sorry, I sneezed because God blessed me with you.
”
”
Joddie Zeng (The Popularity Project)
“
People annoy the crap out of me," he says. "I think people are nervous and loud and rude and selfish and stupid pretty much all the time."
[...]
"If they're beautiful they know it, so they don't bother having a personality or associating with people that don't fit into their league or can't afford their company. And, somehow these people are the most popular, which makes absolutely no sense. People try so hard to be accepted, they turn into a walking stereotype. They're pathetically easy to predict. They're insecure and try to mask it with whatever product corporate America is currently making and they always let you down. Just give them enough time, and they will."
[...]
"I think everyone's caught up in these narrow-minded worlds and they think their world exists in the center of the universe. Relationship only happen when it's convenient. You have to walk on eggshells for people because that's how strong they are these days. And you can't confront people, because if you do, that brittle shell of confidence will crack. So we all become passive cowards that carry a fake smile wherever we go because God forbid you let your guard down long enough for people to see your life isn't perfect. That you have a few flaws. Because who wants to see that?
”
”
Katie Kacvinsky (First Comes Love (First Comes Love, #1))
“
The worst kind of losers are those who silently scavenge for your past mistakes and present them to the public as latest news.
”
”
Michael Bassey Johnson (The Book of Maxims, Poems and Anecdotes)
“
I believe that nothing in newspapers is ever true," said Madame Phoebus. "And that is why they are so popular," added Euphrosyne; "the tast of the age being so decidedly for fiction.
”
”
Benjamin Disraeli (Lothair)
“
Of all games in the world, the one most universally and eternally popular is the game of school. You collect six children and put them on a doorstep, while you walk up and down with the book and cane. Only one thing mars it: the tendency of one and all of other six children to clamour for their turn with the book and cane. The reason, I am sure, that journalism is so popular a calling, in spite of its many drawbacks, is this: each journalist feels he is the boy walking up and down with the cane. The Government, the Classes, and the Masses, Society, Art, and Literature, are the other children sitting on the doorstep.
[published in 1900]
”
”
Jerome K. Jerome (Three Men on the Bummel)
“
Honestly, people are definitely dumber. They just keep passing stuff around. Nobody fact-checks anything anymore — I mean, that’s how Trump got elected. He just said whatever he wanted, and people believed everything, and when the things he said turned out not to be true, people didn’t care because they’d already accepted it. It’s real scary. I’ve never seen anything like it.
”
”
Paul Horner
“
Among the millions of North Koreans who took part in the mass display of grief for Kim Il-sung, how many were faking? Were they crying for the death of the Great Leader or for themselves? Or were they crying because everybody else was? If there is one lesson taught by scholars of mass behavior, from the historians of the Salem witch hunts to Charles Mackay, author of the classic Extraordinary Popular Delusions and the Madness of Crowds, hysteria is infectious. In the middle of a crowd of crying people, the only natural human reaction is to cry oneself.
”
”
Barbara Demick (Nothing to Envy: Ordinary Lives in North Korea)
“
The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.
”
”
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
“
What does it mean to "cast shade" on your friend? It's when you try to spot their weaknesses, shortcomings or insecurities in any given situation in order to act in the more favourable or popular way, so that you can shine in the eyes of others. Example: Your friend is under sudden, aggressive criticism; instead of helping her out of it, you throw her under the bus by siding with her critics. Another example: your friend has social anxiety; you spot this as an opportunity to be "the fun one" and deliberately, maliciously try to be outgoing and joyful even when you're not genuinely feeling that way. Outshining someone by virtue of deliberate comparison to their vulnerable spots: that is casting shade.
”
”
C. JoyBell C.
“
An intelligent man wants to ultimately spend his life with a woman with whom he knows he shares complimentary energies with. He wants to feel like him and his woman are solid, because nothing can throw them off base, because the flow of their connection is just so grounded, that nothing can come in between that— not reason, not logic, not lies, not insecurities, not doubts and not fears. Men don't talk about this, but this is what intelligent men innately crave, and they don't want anything less. They want something solid. They don't want to be with women who want to be with guys who don't respect them or who try to make them jealous all the time; they don't want to be with women who need to feel like there's a game that's being played. So, contrary to popular belief, men do want something real, even more real than what many women dream of! And it's not about other people and what they think is real; it's about just him and her and what they know is real. But you can never fake making a man believe this is the kind of connection that you have with him, because you can't fake energies! At the end of the day, if you're that woman, then you're that woman and he's that man for you. Your connection through your energies will just flow through everything— walls, distance, time, fears— you'll be solid.
”
”
C. JoyBell C.
“
I thought they’d fact-check it, and it’d make them look worse. I mean that’s how this always works: Someone posts something I write, then they find out it’s false, then they look like idiots. But Trump supporters — they just keep running with it! They never fact-check anything! Now he’s in the White House. Looking back, instead of hurting the campaign, I think I helped it. And that feels [bad].
”
”
Paul Horner
“
In 1903 the scientists found out that the brontosaurus was a fake! They realized that the brontosaurus was really an apatosaurus with the wrong head. However, although the scientists realized their mistake, most people didn’t know about their new discovery. Many people thought that the brontosaurus still existed because museums kept using the name on their labels—and because the brontosaurus was really, really popular! So even though the scientists discovered their error, most of us didn’t know.
”
”
Ben Lerner (10:04)
“
As I looked on, through prismatic layers of light, dry-lipped, focusing my lust and rocking slightly under my newspaper, I felt that my perception of her, if properly concentrated upon, might be sufficient to have me attain a beggar’s bliss immediately; but, like some predator that prefers a moving prey to a motionless one, I planned to have this pitiful attainment coincide with one of the various girlish movements she made now and then as she read, such as trying to scratch the middle of her back and revealing a stippled armpit—but fat Haze suddenly spoiled everything by turning to me and asking me for a light, and starting a make-believe conversation about a fake book by some popular fraud.
”
”
Vladimir Nabokov (Lolita)
“
Enter today’s authenticity, which is actually a Trojan horse for rebellion. This new and more popular definition says, “You are perfect just the way you are” or, “We are all messy. Learn to love your beautiful, messy life!” These are code for “God would rather you be ‘real’ than striving for holiness.” This kind of authenticity says that if something doesn’t come naturally, or doesn’t feel natural, then it is inauthentic and therefore fake. Newsflash: Much of the Christian life is uncomfortable. What if Jesus had said, “You know, I really don’t feel like being crucified today. It doesn’t feel like the right time. I just need to be authentic with you all, and I don’t want to try to be someone I’m not right now, like a Savior. Thanks for understanding.” Thank God Jesus did not do that!
”
”
Hillary Morgan Ferrer (Mama Bear Apologetics™: Empowering Your Kids to Challenge Cultural Lies)
“
In every age a general misdirection of what may be called sexual "taste"... [is] produce[d by the devil and his angels]. This they do bu working through the small circle of artists, dressmakers, actresses, and advertisers who determine the fashionable type. The aim is to guide each sex away from those members of the other with whom spiritually helpful, happy, and fertile marriages are most likely. Thus [they] have now for many centuries triumphed over nature to the extent of making certain secondary characteristics of the male (such as the beard) disagreeable to nearly all the females-and there is more in that than you might suppose. As regards the male taste [they] have varied a good deal. At one time [they] have directed it to the statuesque and aristocratic type of beauty, mixing men's vanity with their desires and encouraging the race to breed chiefly from the most arrogant and prodigal women. At another, [they] have selected an exaggeratedly feminine type, faint and languishing, so that folly and cowardice, and all the general falseness and littleness of mind which go with them, shall be at a premium. At present [they] are on the opposite tack. The age of jazz has succeeded the age of the waltz, and [they] now teach men to like women whose bodies are scarcely distinguishable from those of boys. Since this is a kind of beauty even more transitory than most, [they] thus aggravate the female's chronic horror of growing old (with many [successful] results) and render her less willing and less able to bear children. And that is not all. [They] have engineered a great increase in the license which society allows to the representation of the apparent nude (not the real nude) in art, and its exhibition on the stage or the bathing beach. It is all a fake, or course; the figures in the popular art are falsely drawn; the real women in bathing suits or tights are actually pinched in and propped up to make them to appear firmer and more slender and more boyish than nature allows a full-grown woman to be. Yet at the same time, the modern world is taught to believe that it is being "frank" and "healthy" and getting back to nature. As a result [they] are more and more directing the desires of men to something which does not exist-making the role of the eye in sexuality more and more important and at the same time making its demands more and more impossible.
”
”
C.S. Lewis (The Screwtape Letters)
“
It gives the whole game away that college football is so popular in the SEC, where the legacy of Jim Crow and segregation is so powerful, and now they worship Black football players who make no money and are out there providing entertainment. The university people and the networks intentionally create this fake feel—they use the football field to miseducate people with a fictional portrayal of life off the field. The fiction is that because all these white student fans are cheering majority-Black teams, the dynamic is somehow postracial. It creates an illusion for both the fan and the player—the student and the student-athlete—so they don’t have to face how messed-up this country is. You’re not Black on the field. You’re a representative of your school. There’s no New Jim Crow when you’re on the field. There’s no Donald Trump. There’s no Trayvon Martin.
”
”
Michael Bennett (Things That Make White People Uncomfortable)
“
On Social Media people always seem to appear and then disappear. Befriend you as a writer perhaps because they think that you can just help them reach their goals or just maybe because they've heard of you. On some? Like on Instagram? Follow you and then unfollow you in their own shallow pathetic pursuit of looking popular. Not giving two shits about you or have any real interest in your actual work. Once upon a time that used to really bother me because they obviously lack authenticity & any manners. But after thirty some years of writing & publishing and creating and actually earning all of the merits and being myself, being true to the words and all the poetry that is the only real thing that truly matters? I simply say to all of them.
Fuck you. I'm R.M. Engelhardt
And if you haven't heard of me or read any of my work then obviously you don't really know much about poetry
”
”
R.M. Engelhardt (WHERE THERE IS NO VISION POEMS 2020 R.M. ENGELHARDT)
“
Today, democracy is being weakened by lies that come in waves and pound our senses the way a beach is assaulted by the surf. Leaders who play by the rules are having trouble staying ahead of a relentless news cycle and must devote too much effort trying to disprove stories that seem to come out of nowhere and have been invented solely to do them in.
All this has consequences. Small "d" democrats riding to power on the promise of change often begin to lose popularity the day they take office. Globalization, which is not an ideological choice but a fact of life, has become for many an evil to be fought at all costs. Capitalism is considered a four-letter word by an increasing number of people who--if not for its fruits--would be without food, shelter, clothing, and smartphones. In a rising number of countries, citizens profess a lack of faith in every public institution and the official data they produce.
”
”
Madeleine K. Albright (Fascism: A Warning)
“
In a predominantly all-girls’ school, you can pretty much expect each year to be divided into three main categories:
1. Popular girls who hang out with the cool boys from the boys’ school and use fake IDs to get into clubs. They seem to want to be either very nice to you or very horrible to you and which one they go for is all down to various things that are completely out of your control. Very intimidating.
2. Girls who are perfectly happy to be as nerdy or uncool as they like, which some people interpret as being ‘weird’, but I sort of admire because they truly do not give a shit about what people think of them, so they just enjoy their niche hobbies and get on with their lives. Good for them.
3. So-called ‘normal’ girls. All the people who are somewhere between those two groups, I guess. Which probably means they’ve repressed their actual personalities to fit in and once they leave school they’ll all have giant awakenings and actually become interesting people. School is hell.
”
”
Alice Oseman (Solitaire)
“
In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.
”
”
Ryan Holiday (Trust Me, I'm Lying: Confessions of a Media Manipulator)
“
After turning their backs on working-class issues, traditionally one of the core concerns of left parties, Democrats stood by while right-wing demagoguery took root and thrived. Then, after the people absorbed a fifty-year blizzard of fake populist propaganda, Democrats turned against the idea of “the people” altogether.17 America was founded with the phrase “We the People,” but William Galston, co-inventor of the concept of the Learning Class, urges us to get over our obsession with popular sovereignty. As he writes in Anti-Pluralism, his 2018 attack on populism, “We should set aside this narrow and complacent conviction; there are viable alternatives to the people as sources of legitimacy.”18 There certainly are. In the pages of this book, we have seen anti-populists explain that they deserve to rule because they are better educated, or wealthier, or more rational, or harder working. The contemporary culture of constant moral scolding is in perfect accordance with this way of thinking; it is a new iteration of the old elitist fantasy. The liberal establishment I am describing in this chapter is anti-populist not merely because it dislikes Donald Trump—who is in no way a genuine populist—but because it is populism’s opposite in nearly every particular. Its political ambition for the people is not to bring them together in a reform movement but to scold them, to shame them, and to teach them to defer to their superiors. It doesn’t seek to punish Wall Street or Silicon Valley; indeed, the same bunch that now rebukes and cancels and blacklists could not find a way to punish elite bankers after the global financial crisis back in 2009. This liberalism desires to merge with these institutions of private privilege, to enlist their power for what it imagines to be “good.
”
”
Thomas Frank (The People, No: The War on Populism and the Fight for Democracy)
“
Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).
”
”
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
“
Anna Chapman was born Anna Vasil’yevna Kushchyenko, in Volgograd, formally Stalingrad, Russia, an important Russian industrial city. During the Battle of Stalingrad in World War II, the city became famous for its resistance against the German Army. As a matter of personal history, I had an uncle, by marriage that was killed in this battle. Many historians consider the battle of Stalingrad the largest and bloodiest battle in the history of warfare.
Anna earned her master's degree in economics in Moscow. Her father at the time was employed by the Soviet embassy in Nairobi, Kenya, where he allegedly was a senior KGB agent. After her marriage to Alex Chapman, Anna became a British subject and held a British passport. For a time Alex and Anna lived in London where among other places, she worked for Barclays Bank. In 2009 Anna Chapman left her husband and London, and moved to New York City, living at 20 Exchange Place, in the Wall Street area of downtown Manhattan. In 2009, after a slow start, she enlarged her real-estate business, having as many as 50 employees. Chapman, using her real name worked in the Russian “Illegals Program,” a group of sleeper agents, when an undercover FBI agent, in a New York coffee shop, offered to get her a fake passport, which she accepted. On her father’s advice she handed the passport over to the NYPD, however it still led to her arrest.
Ten Russian agents including Anna Chapman were arrested, after having been observed for years, on charges which included money laundering and suspicion of spying for Russia. This led to the largest prisoner swap between the United States and Russia since 1986. On July 8, 2010 the swap was completed at the Vienna International Airport. Five days later the British Home Office revoked Anna’s citizenship preventing her return to England. In December of 2010 Anna Chapman reappeared when she was appointed to the public council of the Young Guard of United Russia, where she was involved in the education of young people. The following month Chapman began hosting a weekly TV show in Russia called Secrets of the World and in June of 2011 she was appointed as editor of Venture Business News magazine.
In 2012, the FBI released information that Anna Chapman attempted to snare a senior member of President Barack Obama's cabinet, in what was termed a “Honey Trap.” After the 2008 financial meltdown, sources suggest that Anna may have targeted the dapper Peter Orzag, who was divorced in 2006 and served as Special Assistant to the President, for Economic Policy. Between 2007 and 2010 he was involved in the drafting of the federal budget for the Obama Administration and may have been an appealing target to the FSB, the Russian Intelligence Agency. During Orzag’s time as a federal employee, he frequently came to New York City, where associating with Anna could have been a natural fit, considering her financial and economics background. Coincidently, Orzag resigned from his federal position the same month that Chapman was arrested. Following this, Orzag took a job at Citigroup as Vice President of Global Banking. In 2009, he fathered a child with his former girlfriend, Claire Milonas, the daughter of Greek shipping executive, Spiros Milonas, chairman and President of Ionian Management Inc. In September of 2010, Orzag married Bianna Golodryga, the popular news and finance anchor at Yahoo and a contributor to MSNBC's Morning Joe. She also had co-anchored the weekend edition of ABC's Good Morning America. Not surprisingly Bianna was born in in Moldova, Soviet Union, and in 1980, her family moved to Houston, Texas. She graduated from the University of Texas at Austin, with a degree in Russian/East European & Eurasian studies and has a minor in economics. They have two children. Yes, she is fluent in Russian! Presently Orszag is a banker and economist, and a Vice Chairman of investment banking and Managing Director at Lazard.
”
”
Hank Bracker
“
it’s claimed that they can tell us most things about life. This trend isn’t just found in popular science books. At universities, economists analyse ever greater parts of existence as if it were a market. From suicide (the value of a life can be calculated like the value of a company, and now it’s time to shut the doors) to faked orgasms (he doesn’t have to study how her eyes roll back, her mouth opens, her neck reddens and her back arches – he can calculate whether she really means it). The question is what Keynes would think about an American economist like David Galenson. Galenson has developed a statistical method to calculate which works of art are meaningful. If you ask him what the most renowned work of the last century is, he’ll say ‘Les Demoiselles d’Avignon’. He has calculated it. Things put into numbers immediately become certainties. Five naked female prostitutes on Carrer d’Avinyó in Barcelona. Threatening, square, disconnected bodies, two with faces like African masks. The large oil painting that Picasso completed in 1907 is, according to Galenson, the most important artwork of the twentieth century, because it appears most often as an illustration in books. That’s the measure he uses. The same type of economic analysis that explains the price of leeks or green fuel is supposed to be able to explain our experience of art.
”
”
Katrine Marçal (Who Cooked Adam Smith's Dinner? A Story About Women and Economics)
“
Let’s consider the leader who forgets that he is a sinner saved by grace and not his own efforts, the leader who finds his identity not in Christ but in his pastoring: how will his ministry play out? If he slips into thinking he is justified by his works—and the most orthodox Christian can make this error—he will be driven by his works. If he forgets he is a sinner saved by grace, he may try to fake his own perfection in front of his people. This is surprisingly common! If he forgets the cross and his justification before God and seeks to find his worth instead in the approval of others, he will never lead, but will merely pander to whatever makes him popular.
”
”
Michael Reeves (Authentic Ministry: Serving from the Heart)
“
A popular joke of the past couple of years in Russia asks, ‘What is the Russian for fake news?’ with the answer being, ‘News.
”
”
Mikhail Khodorkovsky (The Russia Conundrum: How the West Fell for Putin's Power Gambit--and How to Fix It)
“
Just because it's viral, doesn't make it true. Just because it's popular, doesn't make it right.
”
”
Abhijit Naskar (Iman Insaniyat, Mazhab Muhabbat: Pani, Agua, Water, It's All One)
“
Achievements take leaders' name everywhere. Character keeps those names wherever they reach. A leader with no trust soon fades no matter how far he goes.
”
”
Israelmore Ayivor (Leaders' Ladder)
“
1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).
”
”
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
“
Calling treatments used in traditional, natural or holistic health fields fake or unreputable is nothing more than denial of medical systems which are much older than Conventional Western medicine and universally just
as popular.
”
”
Dr. Wayne Bottiger
“
As Helmut Koester observes, 'the vast variety of interpretations of the historical Jesus that the current quest has proposed is bewildering', [...] Among the many Jesuses imagined and defended by historians, currently the most popular is the view that Jesus was an apocalyptic prophet (a detail notably nowhere to be found in Chilton's account). But judging by the book of Daniel, Daniel was an apocalyptic prophet, too, yet we know that book is complete fiction. Thus, finding evidence that the character of Jesus depicted in the Gospels was an apocalyptic prophet is no more a guarantee of his historicity than it is of Daniel's. Which is to say, no guarantee at all. When we know many of Jesus' apocalyptic predictions were learned from (perhaps even faked) hallucinations of a bizarre and monstrous Jesus-double in heaven (written up as the book of Revelation), the idea that he 'must' have been historical in order to have issued apocalyptic prophecies simply goes out the window. [...] Why are we to assume that the sayings attributed to Jesus in the Gospels didn't come from the very same origin as the sayings attributed to Jesus in the book of Revelation? Yes, we cannot presume they did. But neither can we simply presume they didn't.
”
”
Richard C. Carrier (On the Historicity of Jesus: Why We Might Have Reason for Doubt)
“
I’d have to transfer to a new school and wear a weird DISGUISE, like maybe a cheap wig and fake mustache, to hide my true identity. Then I’d be even LESS popular than
”
”
Rachel Renée Russell (Dork Diaries 14: Tales from a Not-So-Best Friend Forever)
“
As I’ve said throughout this book, networked products tend to start from humble beginnings—rather than big splashy launches—and YouTube was no different. Jawed’s first video is a good example. Steve described the earliest days of content and how it grew: In the earliest days, there was very little content to organize. Getting to the first 1,000 videos was the hardest part of YouTube’s life, and we were just focused on that. Organizing the videos was an afterthought—we just had a list of recent videos that had been uploaded, and you could just browse through those. We had the idea that everyone who uploaded a video would share it with, say, 10 people, and then 5 of them would actually view it, and then at least one would upload another video. After we built some key features—video embedding and real-time transcoding—it started to work.75 In other words, the early days was just about solving the Cold Start Problem, not designing the fancy recommendations algorithms that YouTube is now known for. And even once there were more videos, the attempt at discoverability focused on relatively basic curation—just showing popular videos in different categories and countries. Steve described this to me: Once we got a lot more videos, we had to redesign YouTube to make it easier to discover the best videos. At first, we had a page on YouTube to see just the top 100 videos overall, sorted by day, week, or month. Eventually it was broken out by country. The homepage was the only place where YouTube as a company would have control of things, since we would choose the 10 videos. These were often documentaries, or semi-professionally produced content so that people—particularly advertisers—who came to the YouTube front page would think we had great content. Eventually it made sense to create a categorization system for videos, but in the early years everything was grouped in with each other. Even while the numbers of videos was rapidly growing, so too were all the other forms of content on the site. YouTube wasn’t just the videos, it was also the comments left by viewers: Early in we saw that there were 100x more viewers than creators. Every social product at that time had comments, so we added them to YouTube, which was a way for the viewers to participate, too. It seems naive now, but we were just thinking about raw growth at that time—the raw number of videos, the raw number of comments—so we didn’t think much about the quality. We weren’t thinking about fake news or anything like that. The thought was, just get as many comments as possible out there, and the more controversial the better! Keep in mind that the vast majority of videos had zero comments, so getting feedback for our creators usually made the experience better for them. Of course now we know that once you get to a certain level of engagement, you need a different solution over time.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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Cultural judgments, in other words, aren’t just subjective, they are self-revealing, and to become another person, to fake ourselves for whatever reason, means having to pretend to like things in which we find nothing valuable at all
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Simon Frith (Performing Rites: On the Value of Popular Music)
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Let’s consider the leader who forgets that he is a sinner saved by grace and not his own efforts, the leader who finds his identity not in Christ but in his pastoring: how will his ministry play out? If he slips into thinking he is justified by his works—and the most orthodox Christian can make this error—he will be driven by his works. If he forgets he is a sinner saved by grace, he may try to fake his own perfection in front of his people. This is surprisingly common! If he forgets the cross and his justification before God and seeks to find his worth instead in the approval of others, he will never lead, but will merely pander to whatever makes him popular. In other words, for the leader to have strength of purpose, integrity, and the ability not to be driven (and burned out) by his ministry, he must maintain a solid grasp on the cross and so on his justification.
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Michael Reeves (Authentic Ministry: Serving from the Heart)
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While an author can write about characters more sophisticated than himself, it is difficult to fashion a character who is more knowledgeable and intelligent than the author, particularly if the author is going into the character’s most profound thoughts. That’s why characters like scientists, public figures, and intellectuals in some popular novels come across as stilted or fake. Similarly, if the author is writing about people less intelligent than himself, he must be careful not to put thoughts into a character’s head that are beyond that character’s capabilities.
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Sol Stein (Stein on Writing)
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Churchill was obsessed with popular opinion and what we nowadays call “optics”. Image was everything and on his long path of self-promotion, no publicity stunt was to be missed. He often got it wrong.
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Otto English (Fake History: Ten Great Lies and How They Shaped the World)
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Scotch Whisky Single Malt: This Scotch can only contain malted barley and water, must be the product of one distillery and aged in wood for at least three years. However, single malts can contain a mix of different distillations, casks, and years. This allows brands like a twelve-year-old Glenlivet to maintain consistency and always taste the same, no matter when it’s bottled. Single Grain: Like single malt, this Scotch is a product of one distillery but can be made from other grains and/or unmalted barley. It is used mainly for blending and rarely sold on its own, though it is becoming more popular as whisky connoisseurship increases. Blended Malt: This style, consisting of a mix of single malts from different distilleries, is not common. Blended Grain: This style uses a mix of single grains from different distilleries and is also not common. Blended Scotch: The most popular style in the world, including nondistillery names such as Johnnie Walker (red, black, and blue), Chivas Regal, Dewar’s, Ballantine’s, Cutty Sark, and so on. These are blends of single malts and grain whiskies from different distilleries, sometimes dozens. Vintage Year: While there are really no “vintages” in the sense of better or worse harvests, as with wine, bottles with a year on the label can only contain whiskies made in that year. This will usually taste different from the same distillery’s standard single malt—different but not necessarily better or as good.
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Larry Olmsted (Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do About It)
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Chad was a fake democracy: elections were held, but the sitting president always won. Any opposition politician who began to gain popularity either found himself in jail or suffered a fatal accident.
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Ken Follett (Never)
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Brooklyn-born Grimaldi’s is one of New York’s most popular and iconic pizzerias, and there is usually a long line out the door at the flagship. It is famous for using coal-fired ovens, not typical for New York – style pizza, giving it a distinctive taste. Grimaldi’s has parlayed its successful original into a brand name known for both a particular style of pizza and excellence making it, and it has grown into a national chain, with nearly fifty restaurants in a dozen states. It’s not quite a McDonald’s or Chipotle in scope, but it is a significant food undertaking,
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Larry Olmsted (Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do About It)
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Statement on Generative AI
Just like Artificial Intelligence as a whole, on the matter of Generative AI, the world is divided into two camps - one side is the ardent advocate, the other is the outspoken opposition. As for me, I am neither.
I don't have a problem with AI generated content, I have a problem when it's rooted in fraud and deception. In fact, AI generated content could open up new horizons of human creativity - but only if practiced with conscience. For example, we could set up a whole new genre of AI generated material in every field of human endeavor. We could have AI generated movies, alongside human movies - we could have AI generated music, alongside human music - we could have AI generated poetry and literature, alongside human poetry and literature - and so on. The possibilities are endless - and all above board. This way we make AI a positive part of human existence, rather than facilitating the obliteration of everything human about human life.
This of course brings up a rather existential question - how do we distinguish between AI generated content and human created material? Well, you can't - any more than you can tell the photoshop alterations on billboard models or good CGI effects in sci-fi movies. Therefore, that responsibility must be carried by experts, just like medical problems are handled by healthcare practitioners. Here I have two particular expertise in mind - one precautionary, the other counteractive.
Let's talk about the counteractive measure first - this duty falls upon the shoulders of journalists. Every viral content must be source-checked by responsible journalists, and declared publicly as fake, i.e. AI generated, unless recognized otherwise. Littlest of fake content can do great damage to society - therefore - journalists, stand guard!
Now comes the precautionary part. Precaution against AI generated content must be borne by the makers of AI, i.e. the developers. No AI model must produce any material without some form of digital signature embedded in them, that effectively makes the distinction between AI generated content and human material mainstream. If developers fail to stand accountable out of their own free will, they must be held accountable legally.
On this point, to the nations of the world I say, you can't expect backward governments like our United States to take the first step - where guns get priority over children - therefore, my brave and civilized nations of the world - you gotta set the precedent on holding tech giants accountable - without depending on morally bankrupt democratic imperialists. And remember, the idea is not to ban innovation, but to adapt it with human welfare.
All said and done, the final responsibility falls upon just one person, and one person alone - the everyday ordinary consumer. Your mind has no reason to not believe the things you find on the internet, unless you make it a habit to actively question everything - or at least, not accept anything at face value. Remember this. Just because it's viral, doesn't make it true. Just because it's popular, doesn't make it right.
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Abhijit Naskar (Iman Insaniyat, Mazhab Muhabbat: Pani, Agua, Water, It's All One)
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Stand behind the stories that are real, not just reel.
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Chintha Sai Bhargav Reddy
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I want you to consider that you could perhaps give yourself new label that could be useful to you in the future–that, in doing so, you could create a new persona for yourself. You decide what kind of person you want to be as opposed to being told by others. The principle of “Act as if” has been around in the world of psychology for a long time. “Fake it until you make it” is a term embedded in popular culture.
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Karl Morris (Attention!! the Secret to You Playing Great Golf)
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Who's Vanessa?"
"I don't believe you. She's only the most popular girl in the whole school." She pointed a finger at the girl in the middle of the three who were still watching Tianna closely. "Everyone knows Vanessa."
Vanessa had perfect skin, large blue eyes, and luxurious blond hair that curled over her shoulders.
"Are those extensions?" Tianna asked.
"All hers." Corrine sighed.
Vanessa was dressed in a funky white coat of fake fur that went down to her brown suede boots; underneath was a low-hanging party-girl skirt with two gold belts draped around her tan waist.
"Where'd she get the clothes? They're so cool." Tianna glanced self-consciously at her own jeans. The knees were soiled, and there was a long black mark on the side, as if she had skidded in dirt or oil.
"Her mom's a costume designer for the movies," Corrine confided.
Tianna felt a pang of jealousy- not for the clothes, but from the mention of Vanessa's mother. She wondered where hers was. Why hadn't she been with her this morning?
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Lynne Ewing (The Lost One (Daughters of the Moon, #6))
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Reddit is a highly popular link-sharing community that circulates vast amounts of Internet content. When it first launched, the site was seeded with fake profiles posting links to the kind of content the founders wanted to see on the site over time. It worked. The initial content attracted people who were interested in similar content and created a culture of high-quality contributions to the community. Over time, its members have learned to rely on one another for guidance as to what’s worth scrutinizing and what is not. (The success of Reddit’s launch and expansion have not shielded it from controversy, of course, as the 2015 battles over allegedly racist and bigoted content on the site made clear.) Similarly, when Quora first started, the editors would ask questions and then answer the questions themselves, to simulate activity on the platform. Once users started asking questions, editors continued to answer them, thereby demonstrating how the platform was intended to work. Eventually, users themselves took over the process, and the “pump-priming” by Quora personnel could cease.
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Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You)
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Are you serious?” A wicked grin curled his lips. “Why not? Let’s screw with them.” My thoughts raced, grasping at a reason to say no. I couldn’t find one. He had offered to fix my car if the groupie didn’t pan out. He’d even stopped and gotten me coffee. Plus, it would be nice to waltz past Bart with the most popular guy on campus next to me. Normally, I’m the least impulsive person ever, but what could possibly go wrong if I pretended to be his girlfriend? Nerves and excitement flew over me. “Let’s do it.
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Ilsa Madden-Mills (Fake Fiancée)
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For the Resistance, the only organizing principle is: Which position will be worse for Trump? Is Russia a colorful country with a noble history of giving socialism a try—or the most evil regime since Nazi Germany? Do I enjoy coarseness in popular culture—or am I a hothouse flower offended by dirty language? Am I enraged by the idea of the government secretly spying on American citizens—or is that a vital part of national security? Is it outrageous that private communications of the Democratic National Committee were publicly revealed (on WikiLeaks) during a campaign, or is it totally fantastic that a secret recording of Trump (the Access Hollywood tape) was blasted all over the world a month before the election? Is transparency in government something that I support, or do I think Trump has got to get off Twitter—a novel and independent thought that has occurred only to me? In that environment, we may give Trump more than the usual latitude if he acts as if he’s under siege. He is under siege. Is he unhinged? No, he’s hinged, fighting back against the left’s infantile, knee-jerk reaction to everything he does. Instead of governing, Trump is spending his presidency refuting questions like “Did you boil and eat a small child today?” It’s one ginned-up, fake story after another. And the people doing this are the most corrupt and conflicted in the history of the world—James Comey, Robert Mueller, Brian Williams, George Stephanopoulos, Nancy Pelosi, Hillary Clinton, and on and on.
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Ann Coulter (Resistance Is Futile!: How the Trump-Hating Left Lost Its Collective Mind)
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The enormous popularity of the ‘Made in Italy’ label worldwide makes it an appealing target for food fraudsters,
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Larry Olmsted (Real Food/Fake Food: Why You Don't Know What You're Eating and What You Can Do About It)
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myself. People always tell me that I’m young and should enjoy being a teenager, but to me it’s only temporary fun. Being a teenager is all about fake friends, being broke, and a constant battle for popularity. While I lean back in the boat, I think about Ken’s first speech in the gym when he told us that if we went on
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Arshay Cooper (A Most Beautiful Thing)
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The bizarre schizoid style of the Trump administration becomes intelligible as an attempt to escape this dilemma. Elected as an agent of negation, President Trump must now promote positive policies and programs. Any direction he takes will alienate some of his supporters, who are bound together largely on the strength of their repudiations. A predilection for the mainstream will alienate most of them. Against this background, the loud and vulgar sound of the president’s voice becomes the signal for a mustering of the political war-bands. The subject at issue is often elite behavior unrelated to policy: “fake news” in the media, for example, or an NFL star kneeling during the National Anthem. Those who oppose Trump can’t resist the lure of outrage. Their responses tend to be no less loud or vulgar, and are sometimes more violent, than the offending message.80 Groups on the other side of the spectrum, now stoked to full-throated rant mode, rally reflexively to the president’s defense. I have described this process elsewhere.81 It’s a zero-sum struggle for attention that rewards the most immoderate voices—and, without question, Donald Trump is a master of the game. His unbridled language mobilizes his anti-elite followers, even as his policies appeal to more “conventional” Republicans and conservatives. Politically, it’s a high-wire act without a net. Trump was never a popular candidate. He’s not a popular president. To retain his base, he must provoke his opposition into a frenzy of loathing. Ordinary Americans, inevitably, have come to regard the president as the sum of all his rants. For our confused and demoralized elites, who have no clue about the game being played, Donald Trump looks something like the Beast of the Apocalypse, a sign of chaotic end-times. Writes the normally reflective Ian Buruma: “the act of undermining democratic institutions by abusing them in front of braying mobs is not modern at all. It is what aspiring dictators have always done.
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Martin Gurri (The Revolt of the Public and the Crisis of Authority in the New Millennium)
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Researchers have found some interesting facts about computer-generated short social media posts:3
•The average person is twice as likely to be fooled by these posts as a security researcher is.
Computer-generated posts that are contrary to popular belief are more likely to be accepted as true.
•It is easier to deceive people about entertainment topics than about science topics.
•It is easier to fool people about pornographic topics than any other topic.
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Steven Shwartz (Evil Robots, Killer Computers, and Other Myths: The Truth About AI and the Future of Humanity)
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All religions are not equal in their capacity to mete out violence and genocidal hate. To say otherwise is to be hopelessly misguided or profoundly duplicitous. Two other popular deflections are 'But what about the crusades?' and 'But the Bible also has violent passages.' The crusades were a response to hundreds of years of Islamic aggression, and they took place within a very restricted time and place, nearly a millennium ago. As for the Bible, you can count on one hand the number of individuals who have used violent passages from Deuteronomy to justify act of terrorism in the twenty-first century. On the other hand, innumerable Jihadis around the world use Islamic doctrines to justify their violent actions. Scale matters. Another classic ploy used by apologists is the 'No True Scotsman' fallacy. This argues that entire Islamic countries, Islamic governments, and leading Islamic scholars are "fake" representations of the true faith. If you point to sharia law in Saudi Arabia, the retort is that this does not represent True Islam. Similarly, Iran's mullahs apparently do not represent True Islam. Osama Bin Laden was a "fake" Muslim. Other "fake" Muslims include Amin al-Husseini (the Grand Mufti of Jerusalem who was on friendly terms with Adolf Hitler), Sheikh Yusuf al-Qaradawi (arguably the leading Sunni theologian today), and Caliph Abu Bakr al-Baghdadi (the late leader of ISIS).
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Gad Saad (Parasitic Mind: How Infectious Ideas Are Killing Common Sense)
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a furnished studio with two beds, one real, one fake—a sort of ironing board that folded out from the wall. Carter, being longer and heavier, got the real bed, and I got the ironing board. I didn’t care. After a day of surfing and selling encyclopedias, followed by a late night at the local bars, I could have slept in a luau fire pit. The rent was one hundred bucks a month, which we split down the middle. Life was sweet. Life was heaven. Except for one small thing. I couldn’t sell encyclopedias. I couldn’t sell encyclopedias to save my life. The older I got, it seemed, the shier I got, and the sight of my extreme discomfort often made strangers uncomfortable. Thus, selling anything would have been challenging, but selling encyclopedias, which were about as popular in Hawaii as mosquitoes and mainlanders, was an ordeal. No matter how deftly or forcefully I managed to deliver the key phrases drilled into us during our brief training session (“Boys, tell the folks you ain’t selling encyclopedias—you’re selling a Vast Compendium of Human Knowledge . . . the Answers to Life’s Questions!”), I always got the same response.
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Phil Knight (Shoe Dog)
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Fascism twists and distorts democracy while retaining its imperative to seek a mass basis. It mobilizes and organizes the popular support it needs, and it seeks to render the lines between consent and imposition blurry. Fake news is its stock in trade, and corollary charges of fake news against evidence-based claims become its premium stock. It thus depends on mobilizing intensive mass energies to sustain itself as it weakens the media, controls intelligence, curtails the autonomy of plural associations, and either eliminates or constricts the integrity of electoral politics.
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William E. Connolly (Aspirational Fascism: The Struggle for Multifaceted Democracy under Trumpism (Forerunners: Ideas First))
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What I hadn’t anticipated was the media’s reaction to Trump’s sudden embrace of birtherism—the degree to which the line between news and entertainment had become so blurred, and the competition for ratings so fierce, that outlets eagerly lined up to offer a platform for a baseless claim. It was propelled by Fox News, naturally, a network whose power and profits had been built around stoking the same racial fears and resentments that Trump now sought to exploit. Night after night, its hosts featured him across their most popular platforms. On Fox’s O’Reilly Factor, Trump declared, “If you are going to be president of the United States you have to be born in this country. And there is a doubt as to whether or not he was….He doesn’t have a birth certificate.” On the network’s morning show Fox & Friends, he suggested that my birth announcement might have been a fake. In fact, Trump was on Fox so much that he soon felt obliged to throw in some fresh material, saying that there was something fishy about my getting into Harvard, given that my “marks were lousy.” He told Laura Ingraham he was certain that Bill Ayers, my Chicago neighbor and former radical activist, was the true author of Dreams from My Father, since the book was too good to have been written by someone of my intellectual caliber.
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Barack Obama (A Promised Land)
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The son of poor Russian-Jewish immigrants in Brooklyn, the professor who claimed that the United States has no right to exist became one of the most popular historians of the United States—and one of the most influential.
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Mary Grabar (Debunking Howard Zinn: Exposing the Fake History That Turned a Generation against America)
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SOE "boffins" (or scientific blue-sky inventors) based at the Thatched Barn, a former hotel on the Barnet bypass in north London, had secretly designed a range of ingenious explosive devices to cause maximum impact in the most challenging situations. These real-life forerunners of James Bond's Q had come up with milk bottles that exploded if the cap was removed, loaves of bread that would "cause devastation" when cut in half, and fountain pens that squirted poison. Perhaps the most popular was fake horse dung that exploded if driven over- but there were also tiny but lethal charges that could be inserted into cigarettes, matchboxes, bicycle pumps, fountain pens, or hair brushes, and perhaps most usefully railway engines or fuel tanks. p138
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Sonia Purnell (A Woman of No Importance: The Untold Story of the American Spy Who Helped Win World War II)