Facebook Ads Quotes

Abby and Gretchen still kept up, but it was phone calls and letters, then postcards and voicemail, and finally emails and Facebook likes. There was no falling-out, no great tragedy, just a hundred thousand trivial moments they didn’t share, each one an inch of distance between them, and eventually those inches added up to miles.

In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood.

Is it any wonder that the cultural archetype of my generation is the Nerd, whose apps and gadgets symbolize the hope of economic growth? “The best minds of my generation are thinking about how to make people click ads,” a former math whiz at Facebook recently lamented.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

In the words of Jeff Hammerbacher, a former manager at Facebook and the founder of Cloudera, “The best minds of my generation are thinking about how to make people click ads. That sucks.

Education is as much about learning what you don’t know as it is about adding to what you do.

Let’s say that your significant other has been paying less and less attention to you. You realize he or she has a busy job, but you still would like more time together. You drop a few hints about the issue, but your loved one doesn’t handle it well. You decide not to put on added pressure, so you clam up. Of course, since you’re not all that happy with the arrangement, your displeasure now comes out through an occasional sarcastic remark. “Another late night, huh? I’ve got Facebook friends I see more often.” Unfortunately (and here’s where the problem becomes self-defeating), the more you snip and snap, the less your loved one wants to be around you. So your significant other spends even less time with you, you become even more upset, and the spiral continues. Your behavior is now actually creating the very thing you didn’t want in the first place. You’re caught in an unhealthy, self-defeating loop.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon

Google gets $59 billion, and you get free search and e-mail. A study published by the Wall Street Journal in advance of Facebook’s initial public offering estimated the value of each long-term Facebook user to be $80.95 to the company. Your friendships were worth sixty-two cents each and your profile page $1,800. A business Web page and its associated ad revenue were worth approximately $3.1 million to the social network. Viewed another way, Facebook’s billion-plus users, each dutifully typing in status updates, detailing his biography, and uploading photograph after photograph, have become the largest unpaid workforce in history. As a result of their free labor, Facebook has a market cap of $182 billion, and its founder, Mark Zuckerberg, has a personal net worth of $33 billion. What did you get out of the deal? As the computer scientist Jaron Lanier reminds us, a company such as Instagram—which Facebook bought in 2012—was not valued at $1 billion because its thirteen employees were so “extraordinary. Instead, its value comes from the millions of users who contribute to the network without being paid for it.” Its inventory is personal data—yours and mine—which it sells over and over again to parties unknown around the world. In short, you’re a cheap date.

Right before the election, Russia placed three thousand advertisements on Facebook, and promoted them as memes across at least 180 accounts on Instagram. Russia could do so without including any disclaimers about who had paid for the ads, leaving Americans with the impression that foreign propaganda was an American discussion. As researchers began to calculate the extent of American exposure to Russian propaganda, Facebook deleted more data. This suggests that the Russian campaign was embarrassingly effective. Later, the company told investors that as many as sixty million accounts were fake.

We are imperfect creatures created with egotistical defects, insecurities and an incomprehensible desire for perfection and the excessive use of social media feeds the raging fires within, most of the time adding salt to wounds we never knew existed and at times creating new ones.

Only lame people make status updates about music on Facebook after college. Unless you’re actually a musician or music journalist or blogger or something, and have some direct involvement in what you’re posting, nobody cares about what the fuck you’re listening to or your thoughts on it.

This weird and precious and private family thing becomes something altogether new when alchemized by Facebook—it gains a second, uglier entendre. It becomes instrumental. Toby becomes a prop. The whole thing turns into an ad. Such is the inexorable mathematics of Facebook: whatever goes on Facebook just becomes more like Facebook.

Facebook started out as a social network, but now it’s so much more. A marketplace. A news and media platform. Control communication and you control the people communicating.

An ad on Facebook kept asking me if I was “tough enough,” but it never felt like I was.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer,

Facebook does work for a beauty product company tracking when thirteen-to-seventeen-year-old girls delete selfies, so it can serve a beauty ad to them at that moment.

Neither Rafi nor I saw what was happening. No one did. That computers would take over our lives: Sure. But the way that they would turn us into different beings? The full flavor of our translated hearts and minds? Not even my most enlightened fellow programmers at CRIK foresaw that with any resolution. Sure, they predicted personal, portable Encyclopedia Britannicas and group real-time teleconferencing and personal assistants that could teach you how to write better. But Facebook and WhatsApp and TikTok and Bitcoin and QAnon and Alexa and Google Maps and smart tracking ads based on keywords stolen from your emails and checking your likes while at a urinal and shopping while naked and insanely stupid but addictive farming games that wrecked people’s careers and all the other neural parasites that now make it impossible for me to remember what thinking and feeling and being were really like, back then? Not even close.

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

When most people hear the title of Traffic Secrets, they assume I’m just going to show how to run Facebook or YouTube ads. While those tools are great, they’re just small external tactics of a much larger strategy.

The paper comes in plastic, a little thinner each week, a few more ads. Pretty soon there'll be no news. We'll be underwhelmed, over-bored & all storied out. The clouds ready to burst with our blue-skinned memories. Everyone with a blog, a website, an online store, dedicated server & two-dimensional quick-response-coded documentary made about their precious life. Our brains at maximum capacity, running optimization programs to recover what's left of our sanity. Still, we hope. We go see the latest blockbuster, buy the latest iPhone, zone out in front of our schizo-screens drinking jugs of moonshine corn syrup with our latent mutant meals. Facebook keeps us chained to our pasts, our posts, screwed in our seats... Scarecrows surrounded by night soil & spirits. Your acid shield may protect you from outside threat, but it'll never protect you from yourself.

The way to get filthy rich is by aggressively copying others and then adding your own twist. Facebook very publicly copied Snapchat. When Snapchat released Snapchat Stories, Facebook rolled out Facebook Stories and Instagram Stories.

Sheryl directs Joel to hire teams in Asia and Latin America and Europe. They’ll coach politicians on how to target specific messages to specific sorts of voters, and they’ll sell them ads. Make them reliant on Facebook for their power.

Facebook automatically tagging your friends in photos; Apple and Google letting people look at their phones to unlock them; digital billboards from Microsoft and Intel with cameras that detected age and gender to show passersby appropriate ads.

Forget about Russia trying to influence the US election with the measly $100,000 it spent on ads; how about the real influencers, the multibillion-dollar companies such as Facebook and Google, that block and silence the voices of conservatives?

But the people behind Facebook, Twitter and Google know you well. They know what shocks and horrifies you, they know what makes you click. They know how to grab your attention and hold it so they can serve you the most lucrative helping of personalised ads.

phone calls and letters, then postcards and voicemail, and finally emails and Facebook likes. There was no falling-out, no great tragedy, just a hundred thousand trivial moments they didn’t share, each one an inch of distance between them, and eventually those inches added up to miles.

Other signs of the apocalypse proliferate. After a pop-up ad appears on her screen, Vivian announces that she plans to sign up for Netflix. She buys a digital camera on Amazon with one click. She asks Molly if she's ever seen the sneezing baby panda video on YouTube. She even joins Facebook.

Check out Kickstarter and look at projects that raised a million dollars. Go to Amazon and find the best-selling toilet paper. Watch Facebook ads and see what companies are being talked about. You can do this kind of research on any channel where you’re thinking about selling, or simply by paying attention.

Marcus, sai quanto costa un singolo cartellone pubblicitario nella metropolitana di New York? Un patrimonio, ecco quanto costa. [...] E invece ormai basta suscitare l'interesse in un modo o nell'altro, creare il buzz, come si dice in gergo, far parlare di sé e contare sulle persone affiché parlino di te sui social-media, e così hai accesso ad uno spazio gratuito e illimitato. Da un capo all'altro del mondo, migliaia di persone senza neanche rendersene conto, provvedono a farti pubblicità su scala planetaria. Non è pazzesco? In pratica, gli utenti di Facebook sono degli uomini-sandwich che lavorano gratis. Sarebbe da idioti non approfittarne.

Jeff Hammerbacher, a software coder and one of Facebook’s early hires, succinctly said, “The best minds of my generation are thinking about how to make people click ads. That sucks.

Trump heavily outspent Clinton on Facebook ads. In the weeks before the election, the Trump campaign was regularly one of the top advertisers on Facebook globally. His campaign could afford to do this because the data targeting enabled it to raise millions each month in campaign contributions through Facebook. In fact, Facebook was the Trump campaign’s largest source of cash.

Facebook basically handed the election to Donald Trump. It’s pretty fucking convincing and pretty fucking concerning. Facebook embedded staff in Trump’s campaign team in San Antonio for months, alongside Trump campaign programmers, ad copywriters, media buyers, network engineers, and data scientists. A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically

If you’re tall enough, there’s no good reason you should be a nerd. Unless you’re a nerd that’s kind of a dick, and you start your own company like Bill Gates or the Facebook guy or something, odds are you have a shitty job where you do most of the work and don’t make anything, while a tall former prep is an executive or in sales, which are both easy and primarily just involve taking credit for a nerd’s work, and also make a shitload more money.

Our group has come together for one purpose,” Shoshana said. “We demand comprehensive action to ensure that Facebook cannot be weaponized to undermine the vote and with it American democracy.” We decided that instead of making broad, lofty demands, we would focus first on quickly actionable points,8 especially given the tight timeline and Trump’s increasingly unhinged behavior. We distilled them down to three demands of Facebook: to enforce its own policies and remove posts inciting violence; to ban ads that seek to delegitimize election results; and to take measures to prevent disinformation and misinformation about the election results. It was a sign of the times that within twenty-four hours, Facebook acted on all of them. It never admitted it, though. Instead, it attacked our members. In those months, much of what Rappler had discovered about Facebook and social media based on our own data and research, as well as many of our suspicions, was slowly being confirmed by reporters, whistleblowers, and even the companies themselves.

Facebook embedded staff in Trump’s campaign team in San Antonio for months, alongside Trump campaign programmers, ad copywriters, media buyers, network engineers, and data scientists. A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically invented a new way for a political campaign to shitpost its way to the White House, targeting voters with misinformation, inflammatory posts, and fundraising messages. Boz, who led the ads team, described it as the “single best digital ad campaign I’ve ever seen from any advertiser. Period.

If you go to somebody's house for a barbecue, it is only a matter of time before a guest has six beers and begins to inveigh loudly about how the institution of marriage is a sham, how it's a violation of nature's will, how monogamy is an outmoded expectation that might have made sense for power-consolidating families in AD 600 but makes little sense now, when there's you know, high school flames you can look up on Facebook. This well-versed marriage critic will then burp loudly and fall asleep in a lawn chair for the rest of the night, which says all you need to know about his marriage.

The most successful Facebook ad that Russian trolls purchased in 2016 reached well over a million people. It was called “Back the Badge,” described as a “Community of people who support our brave Police Officers.” The Internet Research Agency, a troll farm in Saint Petersburg, Russia, paid eighteen hundred dollars for it. The most popular Texas secession page on Facebook, which had more followers than the official Texas Democratic and Republican Facebook pages combined, was a Russian front. It was called Heart of Texas, and by the time Facebook took it down, it had a quarter million followers.

Alex Stamos, Chief Security Officer of Facebook, told Congress that the RF-IRA spent more than $100,000 on Facebook political ads between June 2015 and May 2017.5 This amounted to approximately 3,000 ads from 470 fake accounts and pages. A quarter of these ads were “geographically targeted” with an uptick in 2016 over 2015.6 Stamos stated that the “behavior displayed” was intended to “amplify divisive messages.” In addition to these numbers, Stamos said that accounts with “very weak signals of a connection” or “not associated with any known organized effort” amounted to $50,000 spent on approximately 2,200 ads, including ads purchased from US IP addresses.7

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

A smartphone allows you to choose your own adventure. So be a hero, not a villain. Don’t be your own worst enemy. No wasting time… No training your brain not to remember things, losing the skills necessary to read a fucking map… No trolling. Don’t make snarky remarks on comment threads or internet forums or social media. Just do good. Help others. If you’re out in the world and bored, which you shouldn’t be anyway, but still, if you feel like you need to get on your phone, be useful. Answer questions, offer advice. Look only for question marks when you scroll through your Facebook news feed. Log on to Reddit and comment on something you have firsthand knowledge of and real insight about. Give far more than you take. Never text and walk. And stop googling things as you think of them. Instead, write it down and look it up later. If you can’t remember to do this, then you didn’t deserve to know the answer. This will keep your mind active, agile; clear to really think. It will keep you sharp. Using the internet for information or socialization should be an activity, something you sit down for—it should not be used while out and about. You should not refuse the beauty of what’s in front of you for mere pixels of red, green, blue on a 3.5-inch screen. Otherwise, you’ll lose yourself. An abyss of ones and zeros will swallow you whole. Don’t be a dumb motherfucker with a smartass phone.

People believe lives, as if they're the truth of a person rather than the window dressing. You only have to look at Facebook. All those miserable people trying to outshine each other with holiday photos and humble brags and #feelingblessed. Adding people they've never met and thinking they somehow know them from the shit they share. One friend in common.

be apart. Despite getting rejected by my top-choice school, I was starting to really believe in myself again based on all the positive feedback we continued to get on our videos. And besides, I knew I could always reapply to Emerson the following year and transfer. • • • College started out great, with the best part being my newly found freedom. I was finally on my own and able to make my own schedule. And not only was Amanda with me, I’d already made a new friend before the first day of classes from a Facebook page that was set up for incoming freshmen. I started chatting with a pretty girl named Chloe who mentioned that she was also going to do the film and video concentration. Fitchburg isn’t located in the greatest neighborhood, but the campus has lots of green lawns and old brick buildings that look like mansions. My dorm room was a forced triple—basically a double that the school added bunk beds to in order to squeeze one extra person in. I arrived first and got to call dibs on the bunk bed that had an empty space beneath it. I moved my desk under it and created a little home office for myself. I plastered the walls with Futurama posters and made up the bed with a new bright green comforter and matching pillows. My roommates were classic male college stereotypes—the football player and the stoner. Their idea of decorating was slapping a Bob Marley poster and a giant ad for Jack Daniels on the wall.

And the hot new things that were just starting out—Facebook and Twitter—certainly did not look like their predecessors—Hewlett-Packard, Intel, Sun Microsystems—that made physical products and employed tens of thousands of people in the process. In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood. Meanwhile, the consumers it served had turned inward, obsessed with their virtual lives.

For many, Facebook is less about looking up friends than it is about looking at friends. Research tells us that, on average, Facebook users spend more time examining others’ pages than adding content to their own. The site’s most frequent visitors—most often females who post and share photos and who receive status updates—use the site for “social surveillance.” These social investigators usually aren’t getting in touch or staying in touch with friends as much as they are checking up on them. And my clients are right: Judging and evaluating are involved. In one study, nearly four hundred participants examined mock-up Facebook pages and rated web-page owners for attractiveness, only to decide that the best-looking owners were the ones with the best-looking friends.

The day the declutter was over, I raced back to Facebook, to my old blogs, to Discord, gleeful and ready to dive back in—and then, after about thirty minutes of aimless browsing, I kind of looked up and thought … why am I doing this? This is … boring? This isn’t bringing me any kind of happiness. It took a declutter for me to notice that these technologies aren’t actually adding anything to my life.

When I arrived at Facebook in 2011, the rules were extraordinarily crude and decisions were made by a team that reported to the vice president in charge of global sales. The team hated taking anything down. They pushed back nearly all requests. Then we had a series of troubling incidents. The office of Australian prime minister Tony Abbott asked us to remove a page called “Occupy Tony Abbott’s Daughters’ Vaginas.” Someone at a consumer packaged goods company reached out to Sheryl to complain that their ads appeared on a page called “Riding her gently while she sleeps” and another with a name that was something like “She bites the pillow while I enter the backdoor.” The content team used the same arguments they had for keeping beheading videos on the platform and fought ferociously against taking down any of these pages.

Pathways toward a New Shabbat Do 1. Stay at home. Spend quality time with family and real friends. 2. Celebrate with others: at the table, in the synagogue, with friends or community. 3. Study or read something that will edify, challenge, or make you grow. 4. Be alone. Take some time for yourself. Check in with yourself. Review your week. Ask yourself where you are in your life. 5. Mark the beginning and end of this sacred time by lighting candles and making kiddush on Friday night and saying havdalah on Saturday night. Don’t 6. Don’t do anything you have to do for your work life. This includes obligatory reading, homework for kids (even without writing!), unwanted social obligations, and preparing for work as well as doing your job itself. 7. Don’t spend money. Separate completely from the commercial culture that surrounds us so much. This includes doing business of all sorts. No calls to the broker, no following up on ads, no paying of bills. It can all wait. 8. Don’t use the computer. Turn off the iPhone or smartphone or whatever device has replaced it by the time you read this. Live and breathe for a day without checking messages. Declare your freedom from this new master of our minds and our time. Find the time for face-to-face conversations with people around you, without Facebook. 9. Don’t travel. Avoid especially commercial travel and places like airports, hotel check-ins, and similar depersonalizing encounters. Stay free of situations in which people are likely to tell you to “have a nice day” (Shabbat already is a nice day, thank you). 10. Don’t rely on commercial or canned video entertainment, including the TV as well as the computer screen. Discover what there is to do in life when you are not being entertained.

This waking dream we call the internet also blurs the difference between my serious thoughts and my playful thoughts, or to put it more simply: I no longer can tell when I am working and when I am playing online. For some people the disintegration between these two realms marks all that is wrong with the internet: It is the high-priced waster of time. It breeds trifles and turns superficialities into careers. Jeff Hammerbacher, a former Facebook engineer, famously complained that the “best minds of my generation are thinking about how to make people click ads.” This waking dream is viewed by some as an addictive squandering. On the contrary, I cherish a good wasting of time as a necessary precondition for creativity. More important, I believe the conflation of play and work, of thinking hard and thinking playfully, is one of the greatest things this new invention has done. Isn’t the whole idea that in a highly evolved advanced society work is over?

Newspapers were in rapid decline in cities large and small across the country, their business model devastated by the triple whammy of first a company (Craigslist) that offered for free one of their main products (classified ads), and later a company that eviscerated the department stores that bought many of the print ads that sustained newspapers (Amazon), and then a couple companies that siphoned off the digital ad revenue that would replace lost print ads (Google and Facebook).

I also worried about her morale. During Linda’s first season working for Amazon, she had seen up close the vast volume of crap Americans were buying and felt disgusted. That experience had planted a seed of disenchantment. After she left the warehouse, it continued to grow. When she had downsized from a large RV to a minuscule trailer, Linda had also been reading about minimalism and the tiny house movement. She had done a lot of thinking about consumer culture and about how much garbage people cram into their short lives. I wondered where all those thoughts would lead. Linda was still grappling with them. Weeks later, after starting work in Kentucky, she would post the following message on Facebook and also text it directly to me: Someone asked why do you want a homestead? To be independent, get out of the rat race, support local businesses, buy only American made. Stop buying stuff I don’t need to impress people I don’t like. Right now I am working in a big warehouse, for a major online supplier. The stuff is crap all made somewhere else in the world where they don’t have child labor laws, where the workers labor fourteen- to sixteen-hour days without meals or bathroom breaks. There is one million square feet in this warehouse packed with stuff that won’t last a month. It is all going to a landfill. This company has hundreds of warehouses. Our economy is built on the backs of slaves we keep in other countries, like China, India, Mexico, any third world country with a cheap labor force where we don’t have to see them but where we can enjoy the fruits of their labor. This American Corp. is probably the biggest slave owner in the world. After sending that, she continued: Radical I know, but this is what goes through my head when I’m at work. There is nothing in that warehouse of substance. It enslaved the buyers who use their credit to purchase that shit. Keeps them in jobs they hate to pay their debts. It’s really depressing to be there. Linda added that she was coping

Seven Jews have changed the way we perceive the world: Moses said ‘Everything is in the head!’, Jesus said ‘Everything is in the heart!’, Marx said ‘Everything is in the stomach!’, Freud said ‘Everything is in the loin!’, Zuckermann said ‘Everything is in the tongue!’, Zuckerberg said ‘Everything is online!’, Einstein said ‘Everything is relative!’. The success of language revival is relative. No language reclamation can be fully successful. And as an eighth Jew, Jerry Seinfeld, once said: ‘Not that there’s anything wrong with that!

All these data sets are known as “behavioral data,” and with this data, it is possible for data aggregators to build a picture of you that is incredibly precise and endlessly useful. Companies can then tailor their products to align with your daily activities. Politicians use your behavioral data to show you information so that their message will ring true to you, and at the right time: Think of those ads about education that just happen to play on the radio at the precise moment you’re dropping your kids off at school. You’re not paranoid. It’s all orchestrated.

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Google tried to do everything. It proved itself the deepest and fastest of the search engines. It stomped the competition in email. It made a decent showing in image hosting, and a good one in chat. It stumbled on social, but utterly owned maps. It swallowed libraries whole and sent tremors across the copyright laws. It knows where you are right now, and what you’re doing, and what you’ll probably do next. It added an indelible, funny, loose-limbed, and exact verb into the vocabulary: to google. No one “bings” or “yahoos” anything. And it finishes your sen … All of a sudden, one day, a few years ago, there was Google Image Search. Words typed into the search box could deliver pages of images arrayed in a grid. I remember the first time I saw this, and what I felt: fear. I knew then that the monster had taken over. I confessed it, too. “I’m afraid of Google,” I said recently to an employee of the company. “I’m not afraid of Google,” he replied. “Google has a committee that meets over privacy issues before we release any product. I’m afraid of Facebook, of what Facebook can do with what Google has found. We are in a new age of cyberbullying.” I agreed with him about Facebook, but remained unreassured about Google." (from "Known and Strange Things" by Teju Cole)

The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail).

Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content. Native content amps up your story’s power. It is crafted to mimic everything that makes a platform attractive and valuable to a consumer—the aesthetics, the design, and the tone. It also offers the same value as the other content that people come to the platform to consume. Email marketing was a form of native content. It worked well during the 1990s because people were already on email; if you told your story natively and provided consumers with something they valued on that platform, you got their attention. And if you jabbed enough to put them in a purchasing mind-set, you converted. The rules are the same now that people spend their time on social media. It can’t tell you what story to tell, but it can inform you how your consumer wants to hear it, when he wants to hear it, and what will most make him want to buy from you. For example, supermarkets or fast-casual restaurants know from radio data that one of the ideal times to run an ad on the radio is around 5:00 P.M., when moms are picking up the kids and deciding what to make for dinner, and even whether they have the energy to cook. Social gives you the same kind of insight. Maybe the data tells you that you should post on Facebook early in the morning before people settle

لمحبي قصص الرعب " كسرنا الباب ودخلنا ، كان هناك دخان ابيض كثيف يخرج من غرفة نومها مع رائحة غريبة لم اشم مثلها من قبل .. دخلنا الغرفة ولكن الدخان كان يمنع رؤية اى شىء .. ظل ابى يناديها وأنا فتحت الشباك لاخرج الدخان .. ومرت نصف دقيقة حتى بدأت ملامح الغرفة تظهر وأذهلنا ما رأيناه حينها .. كانت الغرفة فارغة .. ولا يوجد اثر للنيران الا علي الفراش وغطاءه المحترق وعدة احترقات خفيفة على الكرسى بجانبه كالاحتراقات التى تنتج من سقوط عقب كبريت أو سجارة على قماش . غطاء الفراش كان معظمه محترق وهناك تراب كثير عليه والجزء الغير محترق منه مرتفع قليلا عن الفراش وكأنه يخفى شيئا أسفله. اقتربت ببطىء وحذر من السرير مشدوه من غرابة ان يحترق غطاء فراش دون ان تأكل النيران الغرفة أو على الاقل السرير . " لقراءه باقي القصه الحلقه الاولي http://www.facebook.com/notes/%D8%B4%... الحلقه الثانيه http://www.facebook.com/notes/%D8%B4%...

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

Your job is to identify three to five products that your ideal person might buy. You don’t need to worry about how to make it or how you will sell it—we’ll fix that later. Just brainstorm what your person already buys and potential things he or she might like to buy. People who do yoga buy mats, towels, and blocks. That’s three products. What else might they buy? Clothes, travel cases, or yoga pillows? Do people who do yoga buy other things, too? Like tea, meditation cushions, or essential oil? And do people who do yoga have different shopping habits than others? Do they buy organic, or avoid synthetic skin creams? Write it all down. You don’t need to worry about how you’re going to do anything just yet—just know that the internet has opened up opportunities for anyone who wants to create something from scratch. Anybody can do a Kickstarter campaign. Anybody can sell on Amazon. Any website can rank in Google. Anyone can run an ad on Facebook. Anyone can post on Instagram and connect with any influencer. Your job is to find out where your customers are, and drop your bait into that pond.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

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In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1. In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate. The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.

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British / Pakistani ISIS suspect, Zakaria Saqib Mahmood, is arrested in Bangladesh on suspicion of recruiting jihadists to fight in Syria • Local police named arrested Briton as Zakaria Saqib Mahmood, also known as Zak, living in 70 Eversleigh Road, Westham, E6 1HQ London • They suspect him of recruiting militants for ISIS in two Bangladeshi cities • He arrived in the country in February, having previously spent time in Syria and Pakistan • Suspected militant recruiter also recently visited Australia A forty year old Muslim British man has been arrested in Bangladesh on suspicion of recruiting would-be jihadists to fight for Islamic State terrorists in Syria and Iraq. The man, who police named as Zakaria Saqib Mahmood born 24th August 1977, also known as Zak, is understood to be of Pakistani origin and was arrested near the Kamalapur Railway area of the capital city Dhaka. He is also suspected of having attempted to recruit militants in the northern city of Sylhet - where he is understood to have friends he knows from living in Newham, London - having reportedly first arrived in the country about six months ago to scout for potential extremists. Militants: The British Pakistani man (sitting on the left) named as Zakaria Saqib Mahmood was arrested in Bangladesh. The arrested man has been identified as Zakaria Saqib Mahmood, sources at the media wing of Dhaka Metropolitan Police told local newspapers. He is believed to have arrived in Bangladesh in February and used social media websites including Facebook to sound out local men about their interest in joining ISIS, according Monirul Islam - joint commissioner of Dhaka Metropolitan Police - who was speaking at a press briefing today. Zakaria has openly shared Islamist extremist materials on his Facebook and other social media links. An example of Zakaria Saqib Mahmood sharing Islamist materials on his Facebook profile He targeted Muslims from Pakistan as well as Bangladesh, Mr Islam added, before saying: 'He also went to Australia but we are yet to know the reason behind his trips'. Zakaria saqib Mahmood trip to Australia in order to recruit for militant extremist groups 'From his passport we came to know that he went to Pakistan where we believe he met a Jihadist named Rauf Salman, in addition to Australia during September last year to meet some of his links he recruited in London, mainly from his weekly charity food stand in East London, ' the DMP spokesperson went on to say. Police believes Zakaria Mahmood has met Jihadist member Rauf Salman in Pakistan Zakaria Saqib Mahmood was identified by the local police in Pakistan in the last September. The number of extremists he has met in this trip remains unknown yet. Zakaria Saqib Mahmood uses charity food stand as a cover to radicalise local people in Newham, London. Investigators: Dhaka Metropolitan Police believe Zakaria Saqib Mhamood arrived in Bangladesh in February and used social media websites including Facebook to sound out local men about their interest in joining ISIS The news comes just days after a 40-year-old East London bogus college owner called Sinclair Adamson - who also had links to the northern city of Sylhet - was arrested in Dhaka on suspicion of recruiting would-be fighters for ISIS. Zakaria Saqib Mahmood, who has studied at CASS Business School, was arrested in Dhaka on Thursday after being reported for recruiting militants. Just one day before Zakaria Mahmood's arrest, local police detained Asif Adnan, 26, and Fazle ElahiTanzil, 24, who were allegedly travelling to join ISIS militants in Syria, assisted by an unnamed Briton. It is understood the suspected would-be jihadists were planning to travel to a Turkish airport popular with tourists, before travelling by road to the Syrian border and then slipping across into the warzone.

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By collecting data from the vast network of doctors across the globe, they added dozens of new compounds to the arsenal—all proven effective against COVID-19. Dr. Kory told me that he was deeply troubled that the extremely successful efforts by scores of front-line doctors to develop repurposed medicines to treat COVID received no support from any government in the entire world—only hostility—much of it orchestrated by Dr. Fauci and the US health agencies. The large universities that rely on hundreds of millions in annual funding from NIH were also antagonistic. “We didn’t have a single academic institution come up with a single protocol,” said Dr. McCullough. “They didn’t even try. Harvard, Johns Hopkins, Duke, you name it. Not a single medical center set up even a tent to try to treat patients and prevent hospitalization and death. There wasn’t an ounce of original research coming out of America available to fight COVID—other than vaccines.” All of these universities are deeply dependent on billions of dollars that they receive from NIH. As we shall see, these institutions live in terror of offending Anthony Fauci, and that fear paralyzed them in the midst of the pandemic. “Dr. Fauci refused to promote any of these interventions,” says Kory. “It’s not just that he made no effort to find effective off-the-shelf cures—he aggressively suppressed them.” Instead of supporting McCullough’s work, NIH and the other federal regulators began actively censoring information on this range of effective remedies. Doctors who attempted merely to open discussion about the potential benefits of early treatments for COVID found themselves heavily and inexplicably censored. Dr. Fauci worked with Facebook’s Mark Zuckerberg and other social media sites to muzzle discussion of any remedies. FDA sent a letter of warning that N-acetyle-L-cysteine (NAC) cannot be lawfully marketed as a dietary supplement, after decades of free access on health food shelves, and suppressed IV vitamin C, which the Chinese were using with extreme effectiveness.

You’d hire a web design firm, package your secret into a landing page and a super-slick marketing funnel, and start placing ads on Facebook. Yes, that’s the first thing I’d do if I had the billion-dollar secret!

What Bitcoin does is run a computerised lottery, in a process called “mining.” Bitcoin miners guess a number. They take their guess, they combine it with a block of transactions that are waiting to be processed, and they do a simple calculation on them. If the calculation gives a small enough number, the miner wins six-and-a-quarter fresh new bitcoins! And their block of transactions is added to the public blockchain. The more guesses you make, the better your chances. In June 2020, Bitcoin miners were making 100 quintillion guesses every second. This used as much electricity as all of Austria.45 This is called “proof-of-work” — though it might better be termed “proof-of-waste.” Blocks come out approximately every ten minutes. If miners win coins too often, the difficulty goes up, to slow the system down — so the miners have to add more computers to compete. This results in spiraling electricity use — Bitcoin is, literally, anti-efficient. The point of all this waste is to secure the blockchain — the threat model is that nobody can change the blockchain without wasting at least as much electricity. The Bitcoin mining system is incredibly slow, and very hard to scale up. Bitcoin now consumes between 0.1% and 0.5% of all the electricity in the world — for the same seven transactions per second, worldwide, that it could do in 2009, when it was just running on Nakamoto’s desktop PC. Bitcoin is the most inefficient payment network in human history.

It’s tempting to think that the male bias that is embedded in language is simply a relic of more regressive times, but the evidence does not point that way. The world’s ‘fastest-growing language’,34 used by more than 90% of the world’s online population, is emoji.35 This language originated in Japan in the 1980s and women are its heaviest users:36 78% of women versus 60% of men frequently use emoji.37 And yet, until 2016, the world of emojis was curiously male. The emojis we have on our smartphones are chosen by the rather grand-sounding ‘Unicode Consortium’, a Silicon Valley-based group of organisations that work together to ensure universal, international software standards. If Unicode decides a particular emoji (say ‘spy’) should be added to the current stable, they will decide on the code that should be used. Each phone manufacturer (or platform such as Twitter and Facebook) will then design their own interpretation of what a ‘spy’ looks like. But they will all use the same code, so that when users communicate between different platforms, they are broadly all saying the same thing. An emoji face with heart eyes is an emoji face with heart eyes. Unicode has not historically specified the gender for most emoji characters. The emoji that most platforms originally represented as a man running, was not called ‘man running’. It was just called ‘runner’. Similarly the original emoji for police officer was described by Unicode as ‘police officer’, not ‘policeman’. It was the individual platforms that all interpreted these gender-neutral terms as male. In 2016, Unicode decided to do something about this. Abandoning their previously ‘neutral’ gender stance, they decided to explicitly gender all emojis that depicted people.38 So instead of ‘runner’ which had been universally represented as ‘male runner’, Unicode issued code for explicitly male runner and explicitly female runner. Male and female options now exist for all professions and athletes. It’s a small victory, but a significant one.

In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood. Meanwhile, the consumers it served had turned inward, obsessed with their virtual lives.

After the 2016 election, USA Today sifted through over 3,500 Russian Facebook posts that were designed to create chaos in our system. The narrative on the news is that the Russians were trying to get Trump elected. While that may be partially true, what they were really trying to do was sow division. And, boy, did they find a way to do it. It wasn’t about trashing one candidate over the other. Only one hundred of the ads even mentioned Clinton or Trump.

Landing an internship at Google or Facebook your first time trying is nearly impossible.

Google runs the world, Facebook runs the life, Apple provides the best tools for people to use these things. And Twitter begins revolutions, sparks real change.

Nobody’s authentic on the internet-internet, really; they’re just a calculated representation of themselves, even when anonymous.

I don’t have to look outside to know, I got it all here. Fuck. The world’s actually fucking ending.

It’s amazing how self-worth is actually quantitative now.

This button introduced a rich new stream of social approval indicators that arrive in an unpredictable fashion—creating an almost impossibly appealing impulse to keep checking your account. It also provided Facebook much more detailed information on your preferences, allowing their machine-learning algorithms to digest your humanity into statistical slivers that could then be mined to push you toward targeted ads and stickier content.

In a speech at Stanford, Chamath Palihapitiya, Facebook’s former VP of user growth, told the audience, “The short-term, dopamine-driven feedback loops that we have created [at Facebook] are destroying how society works—no civil discourse, no cooperation, misinformation, mistruth.”135 When asked about his children’s online habits, he added, “They’re not allowed to use this shit.

Once we exhausted the ad inventory with education interest, we expanded to folks who are aware of their problem but may not be in a position to actively solve that problem. For example, we served display ads to homeowners on Facebook touting the benefits of having your roof inspected before the rainy season.

It’s a fine art sending that first Facebook message to someone you’d eventually like to have sex with.

Companies like Google, Facebook, and Apple only hire the best.

In 2008, employees at an office for the accounting firm Deloitte were troubled by the behavior of a new recruit. In the midst of a bustling work environment, she didn’t seem to be doing anything except sitting at an empty desk and staring into space. Whenever someone would ask what she was doing, she would reply that she was “doing thought work” or “working on [her] thesis.” Then there was the day that she spent riding the elevators up and down repeatedly. When a coworker saw this and asked if she was “thinking again,” she replied: “It helps to see things from a different perspective.”2 The employees became uneasy. Urgent inter-office emails were sent. It turned out that the staff had unwittingly taken part in a performance piece called The Trainee. The silent employee was Pilvi Takala, a Finnish artist who is known for videos in which she quietly threatens social norms with simple actions. In a piece called Bag Lady, for instance, she spent days roaming a mall in Berlin while carrying a clear plastic bag full of euro bills. Christy Lange describes the piece in Frieze: “While this obvious display of wealth should have made her the ‘perfect customer,’ she only aroused suspicion from security guards and disdain from shopkeepers. Others urged her to accept a more discreet bag for her money.”3 The Trainee epitomized Takala’s method. As observed by a writer at Pumphouse Gallery, which showed her work in 2017, there is nothing inherently unusual about the notion of not working while at work; people commonly look at Facebook on their phones or seek other distractions during work hours. It was the image of utter inactivity that so galled Takala’s colleagues. “Appearing as if you’re doing nothing is seen as a threat to the general working order of the company, creating a sense of the unknown,” they wrote, adding solemnly, “The potential of nothing is everything.

Left unchecked, the brain's reward system for moral indignation leads to the Spanish Inquisition, to witch trials--and to what goes on daily on Facebook and Twitter. Outrage keeps us engaged better than almost anything. This engagement allows social media apps to sell more ads, fueling their bottom line. IN priming our natural outrage, an impulse that evolved to keep us alive, social media apps have us tearing each other apart. Like dope dealers--just peddling outrage.

Internally, Tencent staff mock Facebook’s business model as being primitive. ‘When you have a billion users, the last thing you should be thinking about is how do I sell them a ton of ads,’ one Tencent employee told me in our discussion. ‘What you should be thinking of instead is how to ensure you keep these users happy, so you don’t drive them away because you’re annoying the hell out of them.

Tips on Web Design and Site Marketing Web content is king, which is why we have devoted an entire chapter to it later in this book. It is what draws visitors and ultimately what converts them to customers. So, try to make your web content as engaging as possible. Make sure the content is interactive, unique and educational. Ensure that visitors have the option of plugins while encouraging them to visit as many pages on your site as possible if they want to obtain vital information. The images you use on your website should be both enticing and descriptive in nature. In today’s world, social media is all pervasive. In order to encourage visitors to share your web content, you can include icons of social media platforms on your website. In some select cases, consider integrating social media feeds, like Facebook or Instagram, onto your website so that they can automatically show the latest postings. A "Call-to-Action" can help convert visitors to your site into customers. Always try using a very clear and concise "Call-to-Action" language. Understand what type of conversion you are looking for, and try to provide multiple levels of conversion. For example, a plastic surgeon may provide Schedule an Appointment as a call to action, which will attract only the segment of web visitors who have reached their decision stage. By adding conversion points for visitors who are at earlier stages of their decision making, like signing up for a webcast or your newsletter can help you widen your conversion points and provide inputs to your email marketing. To raise the average amount of time a visitor spends on your website and to minimize the bounce rate, ensure that your website offers a user-friendly and attractive design. This way you will increase the number of links you have on your website and boost its SEO ranking (Tip: While Google’s algorithm is not public, our iterative testing shows that sites with good usability analytics metrics like time on site and bounce rate play favorably in Google’s algorithm, other things remaining constant). Ensure you observe due diligence when designing a website that will enable visitors to navigate in different languages. For example, you may need a lot more space for your menu, as there are languages that use up more space than the English language.

Chúng tôi là ai? Chúng tôi là Maxseo, là đơn vị cung cấp dịch vụ Digital Marketing uy tín hàng đầu tại Việt Nam. Maxseo là tâm huyết của một đội ngũ Digital Marketing. Mang trong mình sứ mệnh thay đổi quy trình Digital Marketing của các doanh nghiệp. Chúng tôi muốn mang lại cho doanh nghiệp một quy trình gọn nhẹ hơn, hiệu quả hơn. Maxseo chuyên cung cấp dịch vụ Digital Marketing bao gồm: Dịch vụ SEO Dịch vụ Facebook Ads Dịch vụ Quảng cáo google Ads Đào tạo SEO Khóa học quảng cáo facebook nâng cao LIÊN HỆ: Dịch vụ Digital Marketing Maxseo Địa chỉ: 20 đường số 14, phường 5, Gò Vấp, Hồ Chí Minh Phone: 0367792617 Email: admin@maxseo.vn

As you do this, your Facebook feed will become the best market research tool in the world. You’ll see every important conversation that your dream customers are engaging in. You’ll see every ad being run to your customers. You’ll see the messages they’re exposed to, the people they connect with, the pains they have, the questions they want answers to, and the opportunities you can create to better serve them. This is what your Facebook feed is for: mastering your market.

To be someone or to do something, which would I choose?* A man occasionally reaches a fork in life’s path. One road leads to doing something, to making an impact on his organization and his world. To being true to his values and vision, and standing with the other men who’ve helped build that vision. He will have to trust himself when all men doubt him, and as a reward, he will have the scorn of his professional circle heaped on his head. He will not be favored by his superiors, nor win the polite praise of his conformist peers. But maybe, just maybe, he has the chance to be right, and create something of lasting value that will transcend the consensus mediocrity inherent in any organization, even supposedly disruptive ones. The other road leads to being someone. He will receive the plum products, the facile praise afforded to the organization man who checks off the canonical list of petty virtues that define moral worth in his world. He will receive the applause of his peers, though it will be striking how rarely that traffic in official praise leads to actual products anybody remembers, much less advances the overall cause of the organization. I certainly had options. I can’t say I didn’t. I had outs, and could have walked away from FBX. All I had to do was shut up, keep my head down, go through the motions with whatever shitty product was handed to me after FBX, and read along from the Facebook script about how to be a proper product manager. I might even resurrect my career if one of those products was “successful.” In the rapidly ossifying Facebook culture, one could get along simply by going along. Plus, there were real stakes on the line. Consider the number of shares and the fact that at the time of this writing, in December 2015, Facebook is worth almost four times what it was when I struck my AdGrok deal. I had two children, whose mother’s nine-to-five corporate job provided for them, though just barely. Her London trader heyday was long gone, and now her salary was that of your standard-issue MBA inside the corporate machine. I contributed a slab of cash every month, per California support guidelines, but it would be my Facebook stock vesting yet to come that would pay for private high schools and Stanford, so Zoë and Noah wouldn’t have to sneak into this country’s elite through the back door from cattle class, as I had to do.

We hear all the time about how important it is to be physically fit. Our society has become ultra-focused on fitness and health. Our Facebook feeds are filled with seven-minute workouts. There are YouTube videos galore on seven days to rock-hard abs. The radio plays ads to lose ten pounds in ten days, but only if you call in the next ten minutes. Even the president told us to be physically fit. Remember the Presidential Physical Fitness Test in elementary school? A quick shuttle run, the dreaded flexed arm hang. It tested strength, endurance, flexibility, and agility. All different ways to prove we were physically fit. Or not. As a matter of fact, Americans now spend more on fitness than on college tuition.1 Over a lifetime, the average American spends more than $100,000 on things like gym memberships, supplements, exercise equipment, and personal training.2 Seems shocking, right? But where are the training programs for the thoughts in your head? Those thoughts that tell you that you have no choices when bad things happen. Those thoughts that try to convince you everything is out of your control in difficult situations. Where do you go if you want to be Thoughtfully Fit? Right here in this book.

The First Amendment was meant to protect society. And ad targeting that prioritized clicks and salacious content and data mining of users was antithetical to the ideals of a healthy society. The dangers present in Facebook’s algorithms were “being co-opted and twisted by politicians and pundits howling about censorship and miscasting content moderation as the demise of free speech online,” in the words of Renée DiResta, a disinformation researcher at Stanford’s Internet Observatory. “There is no right to algorithmic amplification. In fact, that’s the very problem that needs fixing.

How to Build a Mobile App with React Native With the continuous evolution of web applications, real-time apps, and hybrid apps, the companies want faster development and easy maintenance for their app. Due to high-end technologies, the React Native app development has earned its significance in bringing all of these together within the limited budget of the companies. Overview of React Native As the React Native is based on the React framework, it is good for React Native app development to follow the same. In addition to that, React Native has separate APIs for both the platforms, it allows development for both Android and iOS in the single app, and most importantly, it is free and open-source. Facebook’s React Native Developing apps that run on the different operating systems with one tool, especially mobile devices, would be a great advantage to the developers. Therefore, the React Native development by Facebook is one of the best ways to build apps that are scalable and flexible. The Android App Development with React Native With the number of active Android users, it has created more value to the companies in developing the apps for android mobile devices. Working with React Native In React Native, the developers have a lot of responsibilities. They do not need to write the code manually, as React Native automatically generates the code for the mobile app development. This is the reason why the developers need to focus more on the UX of the app. There are several UX aspects that are required for a development, such as the native code, the visual aesthetics, the technical and back-end aspects. All these aspects would be added together to design the user interface. This is why the React Native app development becomes quite important. The creation of the native code, design, and other technical aspects make React Native a valuable tool for developers and non-developers. Benefits of React Native React Native helps in building a complete native mobile app without any coding skills. The beautiful library creates responsive and interactive web apps from all the simple mobile web components and thus increases the creation of high-quality applications. React Native is a part of web development in its new form with its development of new concepts in application. It uses the native functionality of an operating system so that all of the advanced concepts of web development can be applied to mobile apps. This makes React Native a preferred platform for apps which are made specifically for Android and iOS. With React Native, the companies can develop a beautiful and efficient app in less time without having to spend too much time. Conclusion As stated in the above results of mobile app development, the UI remains the most important part of a mobile app. All developers are in love with different UI frameworks and libraries. As for this topic, given below are some of the great reasons to select React Native as a UI framework: It’s the only full-stack UI framework from Facebook. More than 20 frameworks have appeared, and React Native is the only one that was born out of Facebook. Features like rendering into the DOM, XHR, Native Embedding, data persistence, offline support and more. Although React Native is more than capable of tackling many challenges, it still falls short of some modern technologies like HOCs and Server-side Rendering (SSR).

Sponsored Stories was the classic indefensible two-miracle startup idea. Miracle one was all the companies in the world doing work to integrate with Facebook and give away their data, at dubious benefit to themselves. Miracle two was those companies’ marketers abandoning their old workflows and success myths for some newfangled paradigm, one with unproved and unprovable efficacy, just because Facebook said so. And so, like any two-miracle startup idea, it was almost certain to fail. That didn’t stop the Ads team, however.

Somewhere between Goldman Sachs and Facebook, Ramnik had given up looking for passion in his work. If he seemed older than he was, it was because he was letting go of one of the things that defines youth: hope. “The smartest minds of our generation are either buying or selling stocks or predicting if you’ll click on an ad,” he said. “This is the tragedy of our generation.” The effect of the tragedy had been to shrink his ambition. He was thinking less and less about changing the world and more and more about making himself and his wife comfortable within it. “I’d read a study that there was a fifteen percent happiness gain if you could walk to work,” he said.

Aza told me: “It’s getting to be so good that whenever I give a presentation, I’ll ask the audience how many think Facebook is listening to their conversations, because there’s some ad that’s been served that’s just too accurate. It’s about a specific thing they never mentioned before [but they happen to have talked about offline] to a friend the day before. Now, it’s generally one-half to two-thirds of the audience that raises their hands. The truth is creepier. It’s not that they are listening and then they can do targeted ad serving. It’s that their model of you is so accurate that it’s making predictions about you that you think are magic.

In the internal paper, the employee explained that Trump had outspent Clinton between June and November, paying Facebook $44 million compared to her $28 million. And, with Facebook’s guidance, his campaign had operated like a tech company, rapidly testing ads using Facebook’s software until they found the perfect messaging for various audiences. Trump’s campaign had a total of 5.9 million different versions of his ads, compared to Clinton’s 66,000, in a way that “better leveraged Facebook’s ability to optimize for outcomes,” the employee said. Most of Trump’s ads asked people to perform an action, like donating or signing up for a list, making it easier for a computer to measure success or failure. Those ads also helped him collect email addresses. Emails were crucial, because Facebook had a tool called Lookalike Audience. When Trump or any advertiser presented a set of emails, Facebook’s software could find more people who thought similarly to the members of the set, based on their behavior and interests. Clinton’s ads, on the other hand, weren’t about getting email addresses. They tended to promote her brand and philosophy.5 Her return on investment would be harder for Facebook’s system to measure and improve through software. Her campaign also barely used the Lookalike tool.

2012 ad-supported services such as Spotify paid artists $0.0048 per track. One hundred thousand people listen to your track, and you make less than $500.