Facebook Ads Quotes

Abby and Gretchen still kept up, but it was phone calls and letters, then postcards and voicemail, and finally emails and Facebook likes. There was no falling-out, no great tragedy, just a hundred thousand trivial moments they didn’t share, each one an inch of distance between them, and eventually those inches added up to miles.

In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood.

Is it any wonder that the cultural archetype of my generation is the Nerd, whose apps and gadgets symbolize the hope of economic growth? “The best minds of my generation are thinking about how to make people click ads,” a former math whiz at Facebook recently lamented.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

In the words of Jeff Hammerbacher, a former manager at Facebook and the founder of Cloudera, “The best minds of my generation are thinking about how to make people click ads. That sucks.

Education is as much about learning what you don’t know as it is about adding to what you do.

Let’s say that your significant other has been paying less and less attention to you. You realize he or she has a busy job, but you still would like more time together. You drop a few hints about the issue, but your loved one doesn’t handle it well. You decide not to put on added pressure, so you clam up. Of course, since you’re not all that happy with the arrangement, your displeasure now comes out through an occasional sarcastic remark. “Another late night, huh? I’ve got Facebook friends I see more often.” Unfortunately (and here’s where the problem becomes self-defeating), the more you snip and snap, the less your loved one wants to be around you. So your significant other spends even less time with you, you become even more upset, and the spiral continues. Your behavior is now actually creating the very thing you didn’t want in the first place. You’re caught in an unhealthy, self-defeating loop.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon

Google gets $59 billion, and you get free search and e-mail. A study published by the Wall Street Journal in advance of Facebook’s initial public offering estimated the value of each long-term Facebook user to be $80.95 to the company. Your friendships were worth sixty-two cents each and your profile page $1,800. A business Web page and its associated ad revenue were worth approximately $3.1 million to the social network. Viewed another way, Facebook’s billion-plus users, each dutifully typing in status updates, detailing his biography, and uploading photograph after photograph, have become the largest unpaid workforce in history. As a result of their free labor, Facebook has a market cap of $182 billion, and its founder, Mark Zuckerberg, has a personal net worth of $33 billion. What did you get out of the deal? As the computer scientist Jaron Lanier reminds us, a company such as Instagram—which Facebook bought in 2012—was not valued at $1 billion because its thirteen employees were so “extraordinary. Instead, its value comes from the millions of users who contribute to the network without being paid for it.” Its inventory is personal data—yours and mine—which it sells over and over again to parties unknown around the world. In short, you’re a cheap date.

Right before the election, Russia placed three thousand advertisements on Facebook, and promoted them as memes across at least 180 accounts on Instagram. Russia could do so without including any disclaimers about who had paid for the ads, leaving Americans with the impression that foreign propaganda was an American discussion. As researchers began to calculate the extent of American exposure to Russian propaganda, Facebook deleted more data. This suggests that the Russian campaign was embarrassingly effective. Later, the company told investors that as many as sixty million accounts were fake.

We are imperfect creatures created with egotistical defects, insecurities and an incomprehensible desire for perfection and the excessive use of social media feeds the raging fires within, most of the time adding salt to wounds we never knew existed and at times creating new ones.

Only lame people make status updates about music on Facebook after college. Unless you’re actually a musician or music journalist or blogger or something, and have some direct involvement in what you’re posting, nobody cares about what the fuck you’re listening to or your thoughts on it.

This weird and precious and private family thing becomes something altogether new when alchemized by Facebook—it gains a second, uglier entendre. It becomes instrumental. Toby becomes a prop. The whole thing turns into an ad. Such is the inexorable mathematics of Facebook: whatever goes on Facebook just becomes more like Facebook.

An ad on Facebook kept asking me if I was “tough enough,” but it never felt like I was.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer,

Facebook started out as a social network, but now it’s so much more. A marketplace. A news and media platform. Control communication and you control the people communicating.

Facebook does work for a beauty product company tracking when thirteen-to-seventeen-year-old girls delete selfies, so it can serve a beauty ad to them at that moment.

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

When most people hear the title of Traffic Secrets, they assume I’m just going to show how to run Facebook or YouTube ads. While those tools are great, they’re just small external tactics of a much larger strategy.

The paper comes in plastic, a little thinner each week, a few more ads. Pretty soon there'll be no news. We'll be underwhelmed, over-bored & all storied out. The clouds ready to burst with our blue-skinned memories. Everyone with a blog, a website, an online store, dedicated server & two-dimensional quick-response-coded documentary made about their precious life. Our brains at maximum capacity, running optimization programs to recover what's left of our sanity. Still, we hope. We go see the latest blockbuster, buy the latest iPhone, zone out in front of our schizo-screens drinking jugs of moonshine corn syrup with our latent mutant meals. Facebook keeps us chained to our pasts, our posts, screwed in our seats... Scarecrows surrounded by night soil & spirits. Your acid shield may protect you from outside threat, but it'll never protect you from yourself.

The way to get filthy rich is by aggressively copying others and then adding your own twist. Facebook very publicly copied Snapchat. When Snapchat released Snapchat Stories, Facebook rolled out Facebook Stories and Instagram Stories.

Sheryl directs Joel to hire teams in Asia and Latin America and Europe. They’ll coach politicians on how to target specific messages to specific sorts of voters, and they’ll sell them ads. Make them reliant on Facebook for their power.

Facebook automatically tagging your friends in photos; Apple and Google letting people look at their phones to unlock them; digital billboards from Microsoft and Intel with cameras that detected age and gender to show passersby appropriate ads.

Forget about Russia trying to influence the US election with the measly $100,000 it spent on ads; how about the real influencers, the multibillion-dollar companies such as Facebook and Google, that block and silence the voices of conservatives?

But the people behind Facebook, Twitter and Google know you well. They know what shocks and horrifies you, they know what makes you click. They know how to grab your attention and hold it so they can serve you the most lucrative helping of personalised ads.

phone calls and letters, then postcards and voicemail, and finally emails and Facebook likes. There was no falling-out, no great tragedy, just a hundred thousand trivial moments they didn’t share, each one an inch of distance between them, and eventually those inches added up to miles.

Other signs of the apocalypse proliferate. After a pop-up ad appears on her screen, Vivian announces that she plans to sign up for Netflix. She buys a digital camera on Amazon with one click. She asks Molly if she's ever seen the sneezing baby panda video on YouTube. She even joins Facebook.

Check out Kickstarter and look at projects that raised a million dollars. Go to Amazon and find the best-selling toilet paper. Watch Facebook ads and see what companies are being talked about. You can do this kind of research on any channel where you’re thinking about selling, or simply by paying attention.

Marcus, sai quanto costa un singolo cartellone pubblicitario nella metropolitana di New York? Un patrimonio, ecco quanto costa. [...] E invece ormai basta suscitare l'interesse in un modo o nell'altro, creare il buzz, come si dice in gergo, far parlare di sé e contare sulle persone affiché parlino di te sui social-media, e così hai accesso ad uno spazio gratuito e illimitato. Da un capo all'altro del mondo, migliaia di persone senza neanche rendersene conto, provvedono a farti pubblicità su scala planetaria. Non è pazzesco? In pratica, gli utenti di Facebook sono degli uomini-sandwich che lavorano gratis. Sarebbe da idioti non approfittarne.

Jeff Hammerbacher, a software coder and one of Facebook’s early hires, succinctly said, “The best minds of my generation are thinking about how to make people click ads. That sucks.

Trump heavily outspent Clinton on Facebook ads. In the weeks before the election, the Trump campaign was regularly one of the top advertisers on Facebook globally. His campaign could afford to do this because the data targeting enabled it to raise millions each month in campaign contributions through Facebook. In fact, Facebook was the Trump campaign’s largest source of cash.

Facebook basically handed the election to Donald Trump. It’s pretty fucking convincing and pretty fucking concerning. Facebook embedded staff in Trump’s campaign team in San Antonio for months, alongside Trump campaign programmers, ad copywriters, media buyers, network engineers, and data scientists. A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically

If you’re tall enough, there’s no good reason you should be a nerd. Unless you’re a nerd that’s kind of a dick, and you start your own company like Bill Gates or the Facebook guy or something, odds are you have a shitty job where you do most of the work and don’t make anything, while a tall former prep is an executive or in sales, which are both easy and primarily just involve taking credit for a nerd’s work, and also make a shitload more money.

Neither Rafi nor I saw what was happening. No one did. That computers would take over our lives: Sure. But the way that they would turn us into different beings? The full flavor of our translated hearts and minds? Not even my most enlightened fellow programmers at CRIK foresaw that with any resolution. Sure, they predicted personal, portable Encyclopedia Britannicas and group real-time teleconferencing and personal assistants that could teach you how to write better. But Facebook and WhatsApp and TikTok and Bitcoin and QAnon and Alexa and Google Maps and smart tracking ads based on keywords stolen from your emails and checking your likes while at a urinal and shopping while naked and insanely stupid but addictive farming games that wrecked people’s careers and all the other neural parasites that now make it impossible for me to remember what thinking and feeling and being were really like, back then? Not even close.

Our group has come together for one purpose,” Shoshana said. “We demand comprehensive action to ensure that Facebook cannot be weaponized to undermine the vote and with it American democracy.” We decided that instead of making broad, lofty demands, we would focus first on quickly actionable points,8 especially given the tight timeline and Trump’s increasingly unhinged behavior. We distilled them down to three demands of Facebook: to enforce its own policies and remove posts inciting violence; to ban ads that seek to delegitimize election results; and to take measures to prevent disinformation and misinformation about the election results. It was a sign of the times that within twenty-four hours, Facebook acted on all of them. It never admitted it, though. Instead, it attacked our members. In those months, much of what Rappler had discovered about Facebook and social media based on our own data and research, as well as many of our suspicions, was slowly being confirmed by reporters, whistleblowers, and even the companies themselves.

Facebook embedded staff in Trump’s campaign team in San Antonio for months, alongside Trump campaign programmers, ad copywriters, media buyers, network engineers, and data scientists. A Trump operative named Brad Parscale ran the operation together with the embedded Facebook staff, and he basically invented a new way for a political campaign to shitpost its way to the White House, targeting voters with misinformation, inflammatory posts, and fundraising messages. Boz, who led the ads team, described it as the “single best digital ad campaign I’ve ever seen from any advertiser. Period.

If you go to somebody's house for a barbecue, it is only a matter of time before a guest has six beers and begins to inveigh loudly about how the institution of marriage is a sham, how it's a violation of nature's will, how monogamy is an outmoded expectation that might have made sense for power-consolidating families in AD 600 but makes little sense now, when there's you know, high school flames you can look up on Facebook. This well-versed marriage critic will then burp loudly and fall asleep in a lawn chair for the rest of the night, which says all you need to know about his marriage.

The most successful Facebook ad that Russian trolls purchased in 2016 reached well over a million people. It was called “Back the Badge,” described as a “Community of people who support our brave Police Officers.” The Internet Research Agency, a troll farm in Saint Petersburg, Russia, paid eighteen hundred dollars for it. The most popular Texas secession page on Facebook, which had more followers than the official Texas Democratic and Republican Facebook pages combined, was a Russian front. It was called Heart of Texas, and by the time Facebook took it down, it had a quarter million followers.

Alex Stamos, Chief Security Officer of Facebook, told Congress that the RF-IRA spent more than $100,000 on Facebook political ads between June 2015 and May 2017.5 This amounted to approximately 3,000 ads from 470 fake accounts and pages. A quarter of these ads were “geographically targeted” with an uptick in 2016 over 2015.6 Stamos stated that the “behavior displayed” was intended to “amplify divisive messages.” In addition to these numbers, Stamos said that accounts with “very weak signals of a connection” or “not associated with any known organized effort” amounted to $50,000 spent on approximately 2,200 ads, including ads purchased from US IP addresses.7

Thankfully, the give : ask ratio has been well-studied. Television averages 13 minutes of advertising per 60 minutes of air time. That means 47 min are dedicated to ‘giving,’ and 13 min are dedicated to ‘asking’. That’s roughly a 3.5:1 ratio of giving to asking. On Facebook, it’s roughly 4 content posts for every 1 ad on the newsfeed.

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

A smartphone allows you to choose your own adventure. So be a hero, not a villain. Don’t be your own worst enemy. No wasting time… No training your brain not to remember things, losing the skills necessary to read a fucking map… No trolling. Don’t make snarky remarks on comment threads or internet forums or social media. Just do good. Help others. If you’re out in the world and bored, which you shouldn’t be anyway, but still, if you feel like you need to get on your phone, be useful. Answer questions, offer advice. Look only for question marks when you scroll through your Facebook news feed. Log on to Reddit and comment on something you have firsthand knowledge of and real insight about. Give far more than you take. Never text and walk. And stop googling things as you think of them. Instead, write it down and look it up later. If you can’t remember to do this, then you didn’t deserve to know the answer. This will keep your mind active, agile; clear to really think. It will keep you sharp. Using the internet for information or socialization should be an activity, something you sit down for—it should not be used while out and about. You should not refuse the beauty of what’s in front of you for mere pixels of red, green, blue on a 3.5-inch screen. Otherwise, you’ll lose yourself. An abyss of ones and zeros will swallow you whole. Don’t be a dumb motherfucker with a smartass phone.

People believe lives, as if they're the truth of a person rather than the window dressing. You only have to look at Facebook. All those miserable people trying to outshine each other with holiday photos and humble brags and #feelingblessed. Adding people they've never met and thinking they somehow know them from the shit they share. One friend in common.

be apart. Despite getting rejected by my top-choice school, I was starting to really believe in myself again based on all the positive feedback we continued to get on our videos. And besides, I knew I could always reapply to Emerson the following year and transfer. • • • College started out great, with the best part being my newly found freedom. I was finally on my own and able to make my own schedule. And not only was Amanda with me, I’d already made a new friend before the first day of classes from a Facebook page that was set up for incoming freshmen. I started chatting with a pretty girl named Chloe who mentioned that she was also going to do the film and video concentration. Fitchburg isn’t located in the greatest neighborhood, but the campus has lots of green lawns and old brick buildings that look like mansions. My dorm room was a forced triple—basically a double that the school added bunk beds to in order to squeeze one extra person in. I arrived first and got to call dibs on the bunk bed that had an empty space beneath it. I moved my desk under it and created a little home office for myself. I plastered the walls with Futurama posters and made up the bed with a new bright green comforter and matching pillows. My roommates were classic male college stereotypes—the football player and the stoner. Their idea of decorating was slapping a Bob Marley poster and a giant ad for Jack Daniels on the wall.

And the hot new things that were just starting out—Facebook and Twitter—certainly did not look like their predecessors—Hewlett-Packard, Intel, Sun Microsystems—that made physical products and employed tens of thousands of people in the process. In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. “The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.” Silicon Valley began to look an awful lot like Hollywood. Meanwhile, the consumers it served had turned inward, obsessed with their virtual lives.

For many, Facebook is less about looking up friends than it is about looking at friends. Research tells us that, on average, Facebook users spend more time examining others’ pages than adding content to their own. The site’s most frequent visitors—most often females who post and share photos and who receive status updates—use the site for “social surveillance.” These social investigators usually aren’t getting in touch or staying in touch with friends as much as they are checking up on them. And my clients are right: Judging and evaluating are involved. In one study, nearly four hundred participants examined mock-up Facebook pages and rated web-page owners for attractiveness, only to decide that the best-looking owners were the ones with the best-looking friends.

The day the declutter was over, I raced back to Facebook, to my old blogs, to Discord, gleeful and ready to dive back in—and then, after about thirty minutes of aimless browsing, I kind of looked up and thought … why am I doing this? This is … boring? This isn’t bringing me any kind of happiness. It took a declutter for me to notice that these technologies aren’t actually adding anything to my life.

When I arrived at Facebook in 2011, the rules were extraordinarily crude and decisions were made by a team that reported to the vice president in charge of global sales. The team hated taking anything down. They pushed back nearly all requests. Then we had a series of troubling incidents. The office of Australian prime minister Tony Abbott asked us to remove a page called “Occupy Tony Abbott’s Daughters’ Vaginas.” Someone at a consumer packaged goods company reached out to Sheryl to complain that their ads appeared on a page called “Riding her gently while she sleeps” and another with a name that was something like “She bites the pillow while I enter the backdoor.” The content team used the same arguments they had for keeping beheading videos on the platform and fought ferociously against taking down any of these pages.

Pathways toward a New Shabbat Do 1. Stay at home. Spend quality time with family and real friends. 2. Celebrate with others: at the table, in the synagogue, with friends or community. 3. Study or read something that will edify, challenge, or make you grow. 4. Be alone. Take some time for yourself. Check in with yourself. Review your week. Ask yourself where you are in your life. 5. Mark the beginning and end of this sacred time by lighting candles and making kiddush on Friday night and saying havdalah on Saturday night. Don’t 6. Don’t do anything you have to do for your work life. This includes obligatory reading, homework for kids (even without writing!), unwanted social obligations, and preparing for work as well as doing your job itself. 7. Don’t spend money. Separate completely from the commercial culture that surrounds us so much. This includes doing business of all sorts. No calls to the broker, no following up on ads, no paying of bills. It can all wait. 8. Don’t use the computer. Turn off the iPhone or smartphone or whatever device has replaced it by the time you read this. Live and breathe for a day without checking messages. Declare your freedom from this new master of our minds and our time. Find the time for face-to-face conversations with people around you, without Facebook. 9. Don’t travel. Avoid especially commercial travel and places like airports, hotel check-ins, and similar depersonalizing encounters. Stay free of situations in which people are likely to tell you to “have a nice day” (Shabbat already is a nice day, thank you). 10. Don’t rely on commercial or canned video entertainment, including the TV as well as the computer screen. Discover what there is to do in life when you are not being entertained.

This waking dream we call the internet also blurs the difference between my serious thoughts and my playful thoughts, or to put it more simply: I no longer can tell when I am working and when I am playing online. For some people the disintegration between these two realms marks all that is wrong with the internet: It is the high-priced waster of time. It breeds trifles and turns superficialities into careers. Jeff Hammerbacher, a former Facebook engineer, famously complained that the “best minds of my generation are thinking about how to make people click ads.” This waking dream is viewed by some as an addictive squandering. On the contrary, I cherish a good wasting of time as a necessary precondition for creativity. More important, I believe the conflation of play and work, of thinking hard and thinking playfully, is one of the greatest things this new invention has done. Isn’t the whole idea that in a highly evolved advanced society work is over?

Newspapers were in rapid decline in cities large and small across the country, their business model devastated by the triple whammy of first a company (Craigslist) that offered for free one of their main products (classified ads), and later a company that eviscerated the department stores that bought many of the print ads that sustained newspapers (Amazon), and then a couple companies that siphoned off the digital ad revenue that would replace lost print ads (Google and Facebook).

I also worried about her morale. During Linda’s first season working for Amazon, she had seen up close the vast volume of crap Americans were buying and felt disgusted. That experience had planted a seed of disenchantment. After she left the warehouse, it continued to grow. When she had downsized from a large RV to a minuscule trailer, Linda had also been reading about minimalism and the tiny house movement. She had done a lot of thinking about consumer culture and about how much garbage people cram into their short lives. I wondered where all those thoughts would lead. Linda was still grappling with them. Weeks later, after starting work in Kentucky, she would post the following message on Facebook and also text it directly to me: Someone asked why do you want a homestead? To be independent, get out of the rat race, support local businesses, buy only American made. Stop buying stuff I don’t need to impress people I don’t like. Right now I am working in a big warehouse, for a major online supplier. The stuff is crap all made somewhere else in the world where they don’t have child labor laws, where the workers labor fourteen- to sixteen-hour days without meals or bathroom breaks. There is one million square feet in this warehouse packed with stuff that won’t last a month. It is all going to a landfill. This company has hundreds of warehouses. Our economy is built on the backs of slaves we keep in other countries, like China, India, Mexico, any third world country with a cheap labor force where we don’t have to see them but where we can enjoy the fruits of their labor. This American Corp. is probably the biggest slave owner in the world. After sending that, she continued: Radical I know, but this is what goes through my head when I’m at work. There is nothing in that warehouse of substance. It enslaved the buyers who use their credit to purchase that shit. Keeps them in jobs they hate to pay their debts. It’s really depressing to be there. Linda added that she was coping

Seven Jews have changed the way we perceive the world: Moses said ‘Everything is in the head!’, Jesus said ‘Everything is in the heart!’, Marx said ‘Everything is in the stomach!’, Freud said ‘Everything is in the loin!’, Zuckermann said ‘Everything is in the tongue!’, Zuckerberg said ‘Everything is online!’, Einstein said ‘Everything is relative!’. The success of language revival is relative. No language reclamation can be fully successful. And as an eighth Jew, Jerry Seinfeld, once said: ‘Not that there’s anything wrong with that!

All these data sets are known as “behavioral data,” and with this data, it is possible for data aggregators to build a picture of you that is incredibly precise and endlessly useful. Companies can then tailor their products to align with your daily activities. Politicians use your behavioral data to show you information so that their message will ring true to you, and at the right time: Think of those ads about education that just happen to play on the radio at the precise moment you’re dropping your kids off at school. You’re not paranoid. It’s all orchestrated.

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Google tried to do everything. It proved itself the deepest and fastest of the search engines. It stomped the competition in email. It made a decent showing in image hosting, and a good one in chat. It stumbled on social, but utterly owned maps. It swallowed libraries whole and sent tremors across the copyright laws. It knows where you are right now, and what you’re doing, and what you’ll probably do next. It added an indelible, funny, loose-limbed, and exact verb into the vocabulary: to google. No one “bings” or “yahoos” anything. And it finishes your sen … All of a sudden, one day, a few years ago, there was Google Image Search. Words typed into the search box could deliver pages of images arrayed in a grid. I remember the first time I saw this, and what I felt: fear. I knew then that the monster had taken over. I confessed it, too. “I’m afraid of Google,” I said recently to an employee of the company. “I’m not afraid of Google,” he replied. “Google has a committee that meets over privacy issues before we release any product. I’m afraid of Facebook, of what Facebook can do with what Google has found. We are in a new age of cyberbullying.” I agreed with him about Facebook, but remained unreassured about Google." (from "Known and Strange Things" by Teju Cole)

The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail).

Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content. Native content amps up your story’s power. It is crafted to mimic everything that makes a platform attractive and valuable to a consumer—the aesthetics, the design, and the tone. It also offers the same value as the other content that people come to the platform to consume. Email marketing was a form of native content. It worked well during the 1990s because people were already on email; if you told your story natively and provided consumers with something they valued on that platform, you got their attention. And if you jabbed enough to put them in a purchasing mind-set, you converted. The rules are the same now that people spend their time on social media. It can’t tell you what story to tell, but it can inform you how your consumer wants to hear it, when he wants to hear it, and what will most make him want to buy from you. For example, supermarkets or fast-casual restaurants know from radio data that one of the ideal times to run an ad on the radio is around 5:00 P.M., when moms are picking up the kids and deciding what to make for dinner, and even whether they have the energy to cook. Social gives you the same kind of insight. Maybe the data tells you that you should post on Facebook early in the morning before people settle

لمحبي قصص الرعب " كسرنا الباب ودخلنا ، كان هناك دخان ابيض كثيف يخرج من غرفة نومها مع رائحة غريبة لم اشم مثلها من قبل .. دخلنا الغرفة ولكن الدخان كان يمنع رؤية اى شىء .. ظل ابى يناديها وأنا فتحت الشباك لاخرج الدخان .. ومرت نصف دقيقة حتى بدأت ملامح الغرفة تظهر وأذهلنا ما رأيناه حينها .. كانت الغرفة فارغة .. ولا يوجد اثر للنيران الا علي الفراش وغطاءه المحترق وعدة احترقات خفيفة على الكرسى بجانبه كالاحتراقات التى تنتج من سقوط عقب كبريت أو سجارة على قماش . غطاء الفراش كان معظمه محترق وهناك تراب كثير عليه والجزء الغير محترق منه مرتفع قليلا عن الفراش وكأنه يخفى شيئا أسفله. اقتربت ببطىء وحذر من السرير مشدوه من غرابة ان يحترق غطاء فراش دون ان تأكل النيران الغرفة أو على الاقل السرير . " لقراءه باقي القصه الحلقه الاولي http://www.facebook.com/notes/%D8%B4%... الحلقه الثانيه http://www.facebook.com/notes/%D8%B4%...

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

Your job is to identify three to five products that your ideal person might buy. You don’t need to worry about how to make it or how you will sell it—we’ll fix that later. Just brainstorm what your person already buys and potential things he or she might like to buy. People who do yoga buy mats, towels, and blocks. That’s three products. What else might they buy? Clothes, travel cases, or yoga pillows? Do people who do yoga buy other things, too? Like tea, meditation cushions, or essential oil? And do people who do yoga have different shopping habits than others? Do they buy organic, or avoid synthetic skin creams? Write it all down. You don’t need to worry about how you’re going to do anything just yet—just know that the internet has opened up opportunities for anyone who wants to create something from scratch. Anybody can do a Kickstarter campaign. Anybody can sell on Amazon. Any website can rank in Google. Anyone can run an ad on Facebook. Anyone can post on Instagram and connect with any influencer. Your job is to find out where your customers are, and drop your bait into that pond.

Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.

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In the beginning, there was the internet: the physical infrastructure of wires and servers that lets computers, and the people in front of them, talk to each other. The U.S. government’s Arpanet sent its first message in 1969, but the web as we know it today didn’t emerge until 1991, when HTML and URLs made it possible for users to navigate between static pages. Consider this the read-only web, or Web1. In the early 2000s, things started to change. For one, the internet was becoming more interactive; it was an era of user-generated content, or the read/write web. Social media was a key feature of Web2 (or Web 2.0, as you may know it), and Facebook, Twitter, and Tumblr came to define the experience of being online. YouTube, Wikipedia, and Google, along with the ability to comment on content, expanded our ability to watch, learn, search, and communicate. The Web2 era has also been one of centralization. Network effects and economies of scale have led to clear winners, and those companies (many of which I mentioned above) have produced mind-boggling wealth for themselves and their shareholders by scraping users’ data and selling targeted ads against it. This has allowed services to be offered for “free,” though users initially didn’t understand the implications of that bargain. Web2 also created new ways for regular people to make money, such as through the sharing economy and the sometimes-lucrative job of being an influencer.

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By collecting data from the vast network of doctors across the globe, they added dozens of new compounds to the arsenal—all proven effective against COVID-19. Dr. Kory told me that he was deeply troubled that the extremely successful efforts by scores of front-line doctors to develop repurposed medicines to treat COVID received no support from any government in the entire world—only hostility—much of it orchestrated by Dr. Fauci and the US health agencies. The large universities that rely on hundreds of millions in annual funding from NIH were also antagonistic. “We didn’t have a single academic institution come up with a single protocol,” said Dr. McCullough. “They didn’t even try. Harvard, Johns Hopkins, Duke, you name it. Not a single medical center set up even a tent to try to treat patients and prevent hospitalization and death. There wasn’t an ounce of original research coming out of America available to fight COVID—other than vaccines.” All of these universities are deeply dependent on billions of dollars that they receive from NIH. As we shall see, these institutions live in terror of offending Anthony Fauci, and that fear paralyzed them in the midst of the pandemic. “Dr. Fauci refused to promote any of these interventions,” says Kory. “It’s not just that he made no effort to find effective off-the-shelf cures—he aggressively suppressed them.” Instead of supporting McCullough’s work, NIH and the other federal regulators began actively censoring information on this range of effective remedies. Doctors who attempted merely to open discussion about the potential benefits of early treatments for COVID found themselves heavily and inexplicably censored. Dr. Fauci worked with Facebook’s Mark Zuckerberg and other social media sites to muzzle discussion of any remedies. FDA sent a letter of warning that N-acetyle-L-cysteine (NAC) cannot be lawfully marketed as a dietary supplement, after decades of free access on health food shelves, and suppressed IV vitamin C, which the Chinese were using with extreme effectiveness.

I believe that social media, and the internet as a whole, have negatively impacted our ability to both think long-term and to focus deeply on the task in front of us. It is no surprise, therefore, that Apple CEO, Steve Jobs, prohibited his children from using phones or tablets—even though his business was to sell millions of them to his customers! The billionaire investor and former senior executive at Facebook, Chamath Palihapitiya, argues that we must rewire our brain to focus on the long term, which starts by removing social media apps from our phones. In his words, such apps, “wire your brain for super-fast feedback.” By receiving constant feedback, whether through likes, comments, or immediate replies to our messages, we condition ourselves to expect fast results with everything we do. And this feeling is certainly reinforced through ads for schemes to help us “get rich quick”, and through cognitive biases (i.e., we only hear about the richest and most successful YouTubers, not about the ones who fail). As we demand more and more stimulation, our focus is increasingly geared toward the short term and our vision of reality becomes distorted. This leads us to adopt inaccurate mental models such as: Success should come quickly and easily, or I don’t need to work hard to lose weight or make money. Ultimately, this erroneous concept distorts our vision of reality and our perception of time. We can feel jealous of people who seem to have achieved overnight success. We can even resent popular YouTubers. Even worse, we feel inadequate. It can lead us to think we are just not good enough, smart enough, or disciplined enough. Therefore, we feel the need to compensate by hustling harder. We have to hurry before we miss the opportunity. We have to find the secret that will help us become successful. And, in this frenetic race, we forget one of the most important values of all: patience. No, watching motivational videos all day long won’t help you reach your goals. But, performing daily consistent actions, sustained over a long period of time will. Staying calm and focusing on the one task in front of you every day will. The point is, to achieve long-term goals in your personal or professional life, you must regain control of your attention and rewire your brain to focus on the long term. To do so, you should start by staying away from highly stimulating activities.

The scaling curve applies to every blitzscaler, regardless of industry or geography. The same multiple S-curve graph that describes Facebook or Apple also describes Tencent, which launched with QQ, then added a second curve for WeChat after QQ reached maturity in 2010. Just when you’ve finished blitzscaling one business line, you need to blitzscale the next to maintain your company’s upward trajectory. And as blitzscaling continues to spread, established companies with mature business lines should consider turning to intrapreneurs to blitzscale new business units.

The best minds of my generation are thinking about how to make people click ads,” a former math whiz at Facebook recently lamented.33

An interesting experience shared by some participants was that they eagerly returned to their optional technologies only to learn they had lost their taste for them. Here, for example, is how Kate described this experience to me: The day the declutter was over, I raced back to Facebook, to my old blogs, to Discord, gleeful and ready to dive back in—and then, after about thirty minutes of aimless browsing, I kind of looked up and thought . . . why am I doing this? This is . . . boring? This isn’t bringing me any kind of happiness. It took a declutter for me to notice that these technologies aren’t actually adding anything to my life. She hasn’t used those services since.

Here’s something you may not know: every time you go to Facebook or ESPN.com or wherever, you’re unleashing a mad scramble of money, data, and pixels that involves undersea fiber-optic cables, the world’s best database technologies, and everything that is known about you by greedy strangers. Every. Single. Time. The magic of how this happens is called “real-time bidding” (RTB) exchanges, and we’ll get into the technical details before long. For now, imagine that every time you go to CNN.com, it’s as though a new sell order for one share in your brain is transmitted to a stock exchange. Picture it: individual quanta of human attention sold, bit by bit, like so many million shares of General Motors stock, billions of times a day. Remember Spear, Leeds & Kellogg, Goldman Sachs’s old-school brokerage acquisition, and its disappearing (or disappeared) traders? The company went from hundreds of traders and two programmers to twenty programmers and two traders in a few years. That same process was just starting in the media world circa 2009, and is right now, in 2016, kicking into high gear. As part of that shift, one of the final paroxysms of wasted effort at Adchemy was taking place precisely in the RTB space. An engineer named Matthew McEachen, one of Adchemy’s best, and I built an RTB bidding engine that talked to Google’s huge ad exchange, the figurative New York Stock Exchange of media, and submitted bids and ads at speeds of upwards of one hundred thousand requests per second. We had been ordered to do so only to feed some bullshit line Murthy was laying on potential partners that we were a real-time ads-buying company. Like so much at Adchemy, that technology would be a throwaway, but the knowledge I gained there, from poring over Google’s RTB technical documentation and passing Google’s merciless integration tests with our code, would set me light-years ahead of the clueless product team at Facebook years later.

At that point in time, Gokul Rajaram was a legendary éminence grise in the ad-tech world. The so-called godfather of AdSense, Google’s secondary gold mine after AdWords, Gokul was a constant presence on the conference circuit, and an omnipresent adviser or investor in just about every advertising technology company worth talking about. He too had come to Facebook via a small acqui-hire, though really that had been just a career breather between his time at Google and his hiring at Facebook. University at the Indian Institute of Technology (IIT), followed by an American MBA, he was your standard-issue Indian techie, and probably that country’s most valuable export after steel and Tata Motors. “What’s the first thing you would change about Facebook Ads if we hired you?” There was about as much polish and prologue to Gokul as that of a North Korean diplomat. “I’d build a conversion-tracking system. It’s unbelievable you don’t have one yet.” A conversion-tracking system is software that tells you if an advertisement has worked in driving a conversion (or “sale” in marketing-speak), and lets you retweak your marketing campaigns based on performance. An ads system without conversion tracking is like a car without rearview mirrors; nay, it’s like a car without even rear or side windows. All you can see is forward, merrily driving along, not even understanding what’s behind you or what you just ran over. It’s a danger to yourself and others, and it was a sign of just how out-of-touch Facebook Ads management was that this somehow never got prioritized. From Gokul’s smile the conclusion was clearly . . . right answer! And so the conversation went, traversing various potential aspects of the Facebook Ads system, and what the company needed to build. It was a giddy Gokul—I’d soon learn he was almost always giddy—who escorted me out the door. The boys and I had arrived separately, assuming we’d get out at different times, and separately did we go back to the GrokPad. There, we compared notes. MRM and Argyris weren’t exactly rousing in their reviews of the experience. In fact, it was clear that the fascist vibe the company gave off had very much rubbed them the wrong way. They had never really liked Facebook, as either product or company, going back to our visits to their developer events. The daylong hazing had done nothing to charm them.

What do guys who successfully recover from porn-induced ED suggest? Suggestion number one is to eliminate porn, porn substitutes, and recalling the porn you watched. Or to put it another way, eliminate all artificial sexual stimulation. By artificial I mean pixels, audio and literature. No porn substitutes, such as: surfing pictures on Facebook, Snapchat or dating apps, cruising Craigslist, underwear ads, YouTube videos, ‘erotic literature’, etc. If it’s not real life, just say ‘no’. Content isn’t as much the issue as whether you are mimicking the behaviours that wired your brain to need novel, screen-based stimulation. The second suggestion is to rewire your sexual arousal to real people. While this helps everyone recover, it may be a key component for young men with little or no sexual experience. This does not mean that you need to have sex to rewire. In fact, slowly getting to know someone is probably the best path. Hanging out, touching, and making out help connect sexual arousal and affection to a real person, and may be essential to recovery.

Even voices in the proud New York Times newsroom now cede that Facebook, not the Old Gray Lady itself, now drives the national conversation with the horsepower of its search traffic and algorithms providing traditional media its best chance to be seen. “Measured by web traffic, ad revenue and influence over the way the rest of the media makes money, Facebook has grown into the most powerful force in the news industry,” wrote Times media columnist Farhad Manjoo

Facebook’s “Like” button is much more than a way for us to react to other people. It is a social-coordination mechanism that tells us how we can, and should respond. It subtly gives us instructions on what is OK (and not OK) to post and it gently tells us how we can and can’t behave on Facebook. Adding buttons such as “Dislike” or “Hate” would change our mindset when we read different posts; it would prompt us to have more negative reactions and I suspect that very quickly it would destroy this social network’s positive atmosphere.

When Franklin Graham recently called for a boycott of gay-friendly companies on his Facebook page, it quickly became apparent that to follow through on his own initiative, he’d need to delete his Facebook account (he didn’t), stop using any Microsoft software, and shut down all Apple devices. When he publicly moved the bank accounts of the Billy Graham Evangelistic Association to BB&T Bank in protest of a Wells Fargo ad featuring a lesbian couple and their daughter, it generated this Miami Herald headline: “Billy Graham Group Moving Money to BB&T, Sponsor of Miami Beach Gay Pride Fundraiser.”110

....... dekat Facebook ni, kau jangan percaya sangatlah dengan sesiapa. Banyak penipu engkau tahu tak? Macam-macam perangai ada. Kaki menyamar ni, janganlah cakap. Berlambak wei! Inilah satu-satunya dunia yang mana dengan sekelip mata saja lelaki boleh jadi perempuan, perempuan pulak boleh jadi lelaki. Semua dengan 'seketik' jari aje. Hati-hati, kawan .......

Digital technology did not really lend itself to a simple division of labor between creative (generating the ideas) and production (executing the ideas). In an increasing number of cases, creativity was all in the execution, especially in YouTube, Facebook and Twitter. Balkanization

In Ads, we had completely failed to realize the importance of the logout page on FB. A bit of background: In most developing countries, people do not own desktop computers, and their phones are non-smartphone pieces of shit (this is, of course, gradually changing). So people do what you do as a Western backpacker in Brazil or India or whatever: they use an Internet café or other public computer. They log in, use Facebook at some rate per hour, and then log out. What they leave behind is the logout screen, which just so happens to be the most common webpage up on browsers in the world. Really. You walk into a library or café anywhere in the world, and most of the screens will be glowing Facebook blue. And that is also how most new Facebook users in these countries came into being, not to mention nudging existing users into using Facebook. A fact that we in Ads did not even begin to appreciate.

What’s most amusing about this brouhaha, whether the bogeyman is the IRA or Cambridge Analytica, is that the people who seem to know least about ads are the most prepared to believe in the supernatural powers of advertising. While those who know most about ads, such as actual practitioners, are the most skeptical of the “magic bullet” claims by outfits like Cambridge Analytica. Ultimately, Trump won because more people were willing to share his message (for free!) on Facebook, ungoaded by any shifty Russians, and he was able to use the tried-and-true Facebook advertising tools to win. It was that simple.

Track Your Favorite Instruments I have met so many traders whose trading journey ends up looking something like this: One month they’re trading stocks (“we’re in a bull market, man!”) When that didn’t work out, they jump to options (“strangles and spreads, that’s where it’s at, baby!”) When that didn’t work out, they jump to forex (“I just bought this forex robot, it does all the trading for me!”) When that inevitably didn’t work out, they jump onto Bitcoin (“it’s gonna replace money!”) When that didn’t work out, they jump on social media (“I saw this ad on Facebook about trading binary options…”) By now, they have to go back to work, because they have blown up whatever trading capital they had left.

Left unchecked, the brain's reward system for moral indignation leads to the Spanish Inquisition, to witch trials--and to what goes on daily on Facebook and Twitter. Outrage keeps us engaged better than almost anything. This engagement allows social media apps to sell more ads, fueling their bottom line. IN priming our natural outrage, an impulse that evolved to keep us alive, social media apps have us tearing each other apart. Like dope dealers--just peddling outrage.

Internally, Tencent staff mock Facebook’s business model as being primitive. ‘When you have a billion users, the last thing you should be thinking about is how do I sell them a ton of ads,’ one Tencent employee told me in our discussion. ‘What you should be thinking of instead is how to ensure you keep these users happy, so you don’t drive them away because you’re annoying the hell out of them.

Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.

To acquire customers, Baroo did not invest in traditional paid marketing, such as Facebook ads. Instead, the startup relied on the marketing efforts of apartment building partners and on word-of-mouth referrals from existing customers. Buildings would distribute a welcome gift from Baroo—a chew toy or leash—to new residents who owned pets. The team also hosted quarterly events for residents, such as “yappy hours” and pet Halloween. Finally, building concierge staff would recommend Baroo to residents. In exchange, the startup paid buildings a share of the revenue that it earned from their residents, averaging about 6 percent. Such revenue sharing is standard practice for service providers, like cable TV companies, that want access to residents.

six reasons why email is the best: My company AppSumo generates $65 million a year in total transactions. And you know what? Nearly 50 percent of that comes from email. This percentage has been consistent for more than ten years. Don’t believe me? I have 120,000 Twitter followers, 750,000 YouTube subscribers, and 150,000 TikTok fans—and I would give them all up for my 100,000 email subscribers. Why? Every time I send an email, 40,000 people open it and consume my content. I’m not hoping the platform gods will allow me to reach them. On the other platforms, anywhere between 100 and 1 million people pay attention to my content, but it’s not consistent or in my control. I know what you’re saying: “C’mon, Noah, email is dead.” Now ask yourself, when was the last time you checked your email? Exactly. Email is used obsessively by over 4 billion people! It’s the largest way of communicating at scale that exists today. Eighty-nine percent of people check it EVERY DAY! Social media decides who and how many people you’re seen by. One tweak to the algorithm, and you’re toast. Remember the digital publisher LittleThings? Yeah, no one else does, either. They closed after they lost 75 percent of their 20,000,000 monthly visitors when Facebook changed its algorithm in 2018. CEO Joe Speiser says it killed his business and he lost $100 million. You own your email list. Forever. If AppSumo shuts down tomorrow, my insurance policy, my sweet sweet baby, my beloved, my email list comes with me and makes anything I do after so much easier. Because it’s mine. It also doesn’t cost you significant money to grow your list or to communicate with your list, whereas Facebook or Google ads consistently cost money.

Digital marketing expert Angela Liberatore stresses the importance of data analytics, which lets businesses track how well their digital campaigns are doing and make changes if needed. Conversion Rate Optimization (CRO) focuses on improving the website to turn visitors into customers. Mobile marketing makes sure content works well on smartphones and tablets, as more people use these devices. Lastly, marketing automation tools help save time by automatically sending emails or posting on social media. All of these parts together create a strong digital marketing strategy that helps businesses grow, engage customers, and increase sales in today’s digital world. Digital marketing includes several important parts that work together to help businesses reach and connect with their audience online. One part is search engine optimization (SEO), which helps websites show up higher on search engines like Google. Content marketing is another part, where useful things like blog posts, videos, and infographics are made to attract and interest customers. Social media marketing uses platforms like Facebook, Instagram, and LinkedIn to increase brand awareness and build a community. Email marketing allows businesses to send personalized messages directly to their audience. Paid advertising, like Pay-Per-Click (PPC) ads, brings quick traffic to websites. Influencer marketing uses the popularity of influencers to promote products or services.

Photo posts and video posts typically get most engagement and organic boost; however, link posts can give you the best ROI on your ad spend in many cases. The reason for this is because the image in your link post will redirect straight to your landing page or offer, unlike a photo post or video post.

If you scored 6 or above, you should devour every word of this book. If you scored 5 or lower, there is still a lot of useful content for you here, but some chapters will be less important because you likely will be spending only tens of dollars, not tens of thousands of dollars, on Facebook ads. Read extra carefully Chapters 17, 18, and 19.

When you create a new account, you will have the opportunity to add Facebook friends and choose Readers to Follow. If you connect using your Facebook account, any Facebook friends who are also on Goodreads will be automatically added to your Goodreads friend list. The more friends and readers you follow, the more book recommendations you will see in your Updates.

Facebook was a scary competitor because in some ways it was very much like Google. True, Facebook wasn’t built on a brilliant scientific advance as Google was, and there was no technical innovation at Facebook even close to the breathtaking Google infrastructure. But Mark Zuckerberg was in the Larry Page mold, a wildly ambitious leader with a quasi-religious trust in engineering. Zuckerberg said that Facebook would have hacker values. Ten years younger than Page and Brin—a generation in Internet time—Zuckerberg respected Google’s values but believed that the older company had lost its nimbleness and focus. He made a specialty of hiring Google people who sought the excitement of building something new. When Zuckerberg needed a strong number two to run Facebook operations, he turned to Sheryl Sandberg, who had built Google’s ad organization. As disappointing as that was to Google, what was even more alarming was the competition for engineering talent. Google could deal with its most brilliant engineers leaving to start their own companies—classic examples were the departure of Paul Buchheit (Gmail) and Bret Taylor (Google Maps) to start a company called FriendFeed. But when Facebook bought FriendFeed, both engineers happily integrated themselves into the ranks of their new employer.

on Facebook and Internet forums to point out the incorrect use of "their”, "there" and "they're". I get little thanks but what does one expect from the uneducated. Some people just refuse to better themselves. All of that is irritating. I am infuriated when people are mistaken about me. That makes me especially angry. The mistakes always take the form of some ad hominem attack and are based on at best a misconception or at worst a blatant lie. Any assault on my character makes me so angry and I lose my temper very easily when this happens. What do they expect though? That I should sit quietly as they assassinate my character? Not a chance.

The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me.

Facebook has provided 5 most important features that will help your business to get on the top. 1.   Segmentation 2.   Ads Optimization 3.   Scheduling Your Campaigns 4.   Managing Your Budget Wisely 5.   Tracking Your Results

A few months later, Procter & Gamble tried something similar. Its CEO, A. G. Lafley, had begun talking about the need for P&G to get closer to its consumers. After reading about this, Facebook ad salesman Colleran did one of his masterful cold calls to find out if P&G was targeting any of its brands at the college market. It turned out that while P&G’s Crest White Strips teeth-whitening product had never been aimed specifically at college students, company data showed that the strips sold particularly well at Wal-Marts located near campuses. Colleran and P&G marketers came up with a Facebook campaign called Smile State. Much as Chase and Apple had done, P&G created a sponsored group on Facebook for Crest White Strips. It advertised the Smile State group only to users who were students at one of twenty large state universities located near Wal-Marts. Any student who joined got tickets to an upcoming college-oriented Matthew McConaughey movie called We Are Marshall. In addition, the schools that enrolled the most members in the Crest White Strips group got a concert organized by Def Jam Records. Over 20,000 people joined. To have 20,000 people explicitly expressing affinity for Crest White Strips using their real name is the kind of thing that gives marketers goose bumps. It was a huge win for P&G and for Facebook.

By early 2014, WhatsApp users were sharing more pictures than were posted on Facebook and the service had twice as many users as Twitter. WhatsApp was adding a million users a day when Facebook decided it had to buy them for $19 billion. WhatsApp is a classic network model subscription, in which the value of being a subscriber increases as more people subscribe.

Noah Kagan went to UC Berkeley and graduated with degrees in Business and Economics. He worked at Intel for a short stint, and then found himself at Facebook, as employee #30. You’d think this is where the story would get really good: Noah went on to become the head of product and is now worth 10 billion dollars! That’s not what happened. Instead, he was fired after eight months. Noah has been very public about this, and it’s well documented. He even wrote about why it happened, which mostly comes down to the fact that he was young and inexperienced. Here’s where the real story gets interesting. After being fired, Noah spent ten months at Mint, another successful startup. For Noah, that was a side-hustle. After Mint, he founded KickFlip, a payment provider for social games. He also started an ad company called Gambit. Both of those companies fluttered around for a while and then fizzled out. Next came AppSumo, a daily deals website for tech software. AppSumo has done very well, and it’s still in business as of this writing, but Noah eventually turned his attention to another opportunity. While building up his other businesses, he had become an expert at email marketing, and realized there was a huge need for effective marketing tools. So he created SumoMe, a software company that helps people and companies build their email lists. SumoMe has exploded since its launch. Over 200,000 sites now use it in some capacity, and that number is growing every day. It’s easy to imagine SumoMe becoming a $100 million dollar company in a matter of years, and it’s completely bootstrapped. The company has taken zero funding from venture capitalists. That means Noah can run the business exactly how he wants. I’ve known Noah for almost ten years. I met him when my first company was getting off the ground. Several months ago, we were emailing back and forth about promoting my first book. He ended one of the emails with, “Keep the hustle strong.” I smiled when I read that. Noah is, and always will be, a hustler. He’s been hustling for his entire career―for over a decade. And he deserves everything that’s coming his way. Hustle never comes without defeat. It never comes without detours and side-projects. But the best hustlers all know this simple truth: All that matters is that you keep on hustling.