Extra Effort Quotes

Be a bit of a challenge; not because you're playing games but because you realize you're worth the extra effort.

When we love someone our love becomes demonstrable or real only through our exertion - through the fact that for that someone (or for ourself) we take an extra step or walk an extra mile. Love is not effortless. To the contrary, love is effortful.

Never neglect the little things. Never skimp on that extra effort, that additional few minutes, that soft word of praise or thanks, that delivery of the very best that you can do. It does not matter what others think, it is of prime importance, however, what you think about you. You can never do your best, which should always be your trademark, if you are cutting corners and shirking responsibilities. You are special. Act it. Never neglect the little things.

None of us will become perfect in a day or a month or a year. We will not accomplish it in lifetime, but we can begin now, starting with our more obvious weaknesses and gradually converting them to strengths as we go forward with our lives. this quest may be a long one: in fact, it will be lifelong. It may be fraught with many mistakes, with falling down and getting back up again. And it will take much effort. But we must not sell ourselves short. We must make a little extra effort. We would be wise to kneel before our God in supplication. He will help us. He will bless us. He will comfort and sustain us. He will help us to do more, and be more, than we can ever accomplish or be on our own.

When you’re busy, avoid taking the quickest action. Instead make the extra effort to truly serve the customer.

Good friendships are worth a little extra effort!

Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people. Worse, it can drive away the best people. Strong performers are intrinsically motivated by performance, and when they see their efforts impeded by carrying extra weight, they eventually become frustrated.

...Men do not sufficiently realize that their future is in their own hands. Theirs is the task of determining first of all whether they want to go on living or not. Theirs is the responsibility, then, for deciding if they want merely to live, or intend to make just the extra effort required for fulfilling, even on this refractory planet, the essential function of the universe, which is a machine for the making of gods.

And when good friends need us, we do what we can to help them, right? We can’t just be friends when it’s convenient. Good friendships are worth a little extra effort!

Extra miles, extensive preparation and exhaustive efforts usually show astonishing results.

There is never a traffic jam created from people going the extra mile

No one limits your growth but you. If you want to earn more, learn more. That means you´ll work harder for a while; that means you'll work longer for a while. But you'll be paid for your extra effort with enhanced earnings down the road

To get up when you are down, to fight more intensely when you are struggling; to put in the extra effort when you are in sheer pain, to comeback when nobody expects you to, and to stand tall when everyone is pulling you down are what make a champion

We can’t just be friends when it’s convenient. Good friendships are worth a little extra effort!

minority and underprivileged students rise to the challenge all the time—but it takes energy. It takes energy to be the only black person in a lecture hall or one of a few nonwhite people trying out for a play or joining an intramural team. It requires effort, an extra level of confidence, to speak in those settings and own your presence in the room. Which is why when my friends and I found one another at dinner each night, it was with some degree of relief. It’s why we stayed a long time and laughed as much as we could.

Success in America doesn't require any special talent or any kind of extra effort. You just have to be consistent and not fuck up. That's how most people fail. They can't stand the pressure of getting what they want, so when they see that they are getting close they engineer some sort of fuckup to undermine their success.

You were never born with a silver spoon in your mouth. Don't think that way. You were born with a diamond spoon in your palm. Carry it by your own hand. Now, feed yourself

Critical Thinking is not automatic thinking. It takes extra effort to think critically.

Having to haul around extra poundage was far too much effort, so he saw to it that he never put it on and he kept himself in trim because doing things with decent muscles was far less effort than trying to achieve things with bags of flab.

In a relationship, no amount of extra effort on your part can make up for a lack of effort on theirs.

every extra effort they put forth. Praise is the greatest single incentive you can give people, and it costs you nothing.

If expectations rise with results there is no logic in striving for more because you’ll feel the same after putting in extra effort. It gets dangerous when the taste of having more—more money, more power, more prestige— increases ambition faster than satisfaction. In that case one step forward pushes the goalpost two steps ahead. You feel as if you’re falling behind, and the only way to catch up is to take greater and greater amounts of risk.

Never will I make that extra effort to live according to reality which alone makes good writing possible: hence the manic-depressiveness of my style,—which is either bright, cruel and superficial; or pessimistic; moth-eaten with self-pity

I'm convinced that the world, more than ever, needs the music only you can make. And if it takes extra courage to keep playing in spite of your loss, many will applaud the effort. And who knows? Others may be inspired to pick up their broken instruments, their broken lives, and begin again.

If you’ve decided who you want to be,” Glenn said, “Accept all of it. The good, the bad, the ambiguous. Vulnerabilities and strengths. The anger, that’s part of it. The fear for people you care about, that’s a strength too. Doesn’t feel very good while you’re experiencing it, but it’s a well you can tap. And with luck, knowing who you are means not having to waste time and effort on putting up a facade. Maybe that extra time and effort you have at your disposal will make the difference.

An extra effort will always bear an extra credit.

As humans we make mistakes, expect life to automatically meet all of our needs, and imagine our environment will stay wonderful without extra effort from us.

when good friends need us, we do what we can to help them, right? We can’t just be friends when it’s convenient. Good friendships are worth a little extra effort!

It’s a small price to pay, but investing a little extra effort into the life you choose will move you from average — where all the competition is — to the top.

Matthew laughed as he realized that he had dripped water all the way from the shower to the tub and that's what upset him. "You just destroyed your entire room and you're mad at me for getting water on the floor?" "It would have taken you no extra effort to grab a towel," Tarrick muttered.

But as incentives go, commissions are tricky. First of all, a 6 percent real-estate commission is typically split between the seller’s agent and the buyer’s. Each agent then kicks back roughly half of her take to the agency. Which means that only 1.5 percent of the purchase price goes directly into your agent’s pocket. So on the sale of your $300,000 house, her personal take of the $18,000 commission is $4,500. Still not bad, you say. But what if the house was actually worth more than $300,000? What if, with a little more effort and patience and a few more newspaper ads, she could have sold it for $310,000? After the commission, that puts an additional $9,400 in your pocket. But the agent’s additional share—her personal 1.5 percent of the extra $10,000—is a mere $150. If you earn $9,400 while she earns only $150, maybe your incentives aren’t aligned after all.

In this world, the only easy path is the course of least resistance. This is the path always taken by a stream of water as it seeks lower and lower ground. It will never go over an obstacle, and even when it has to go around one, water will always find the easiest way around, the way that requires as little work as possible. This, you have have noticed, is what makes rivers crooked, and it makes men and women crooked too. The easy path never goes anywhere but downward, and spiritually, that is not the direction we want to go. Worthwhile destinations always take extra effort.

Despite all efforts, February just slips away, though being a leap year there is one extra day to observe.

The difference in effort was quite small—only an “extra ounce.” But the results, in terms of accomplishment and the quality of the achievement, were often dramatic.

To get up when you are down,to fight more intensely when you are struggling; to put in the extra effort when you are in sheer pain, to comeback when nobody expects you to, and to stand tall when everyone is pulling you down are what make a champion

I used to think freedom was freedom of speech, freedom of the press, freedom of conscience. But freedom is the whole life of everyone. Here is what it amounts to: you have to have the right to sow what you wish to, to make shoes or coats, to bake into bread the flour ground from the grain you have sown, and to sell it or not sell it as you wish; for the lathe operator, the steelworker, and the artist it’s a matter of being able to live as you wish and work as you wish and not as they order you to. And in our country there is no freedom – not for those who write books nor for those who sow grain nor for those who make shoes.” (Grossman, p. 99) He noted that “In people’s day-to-day struggle to live, in the extreme efforts workers put forth to earn an extra ruble through moonlighting, in the collective farmers’ battle for bread and potatoes as the one and only fruit of their labor, he [Ivan Grigoryevich] could sense more than the desire to live better, to fill one’s children’s stomachs and to clothe them. In the battle for the right to make shoes, to knit sweaters, in the struggle to plant what one wished, was manifested the natural, indestructible striving toward freedom inherent in human nature. He had seen this very same struggle in the people in camp. Freedom, it seemed, was immortal on both sides of the barbed wire.” (Grossman, p. 110)

If you make a habit out of it, it's nothing. The important thing is to make sure that you don't collect too much stuff. I keep throwing out all the extra stuff. If you do that, cleaning up isn't hard at all. As long as you have thirty minutes, you can get it done. One week is ten thousand eighty minutes, so if you just put in some effort for thirty minutes, you can spend about ten thousand minutes in comfort. But if you don't put in the thirty minutes of effort, you'll have to spend ten thousand minutes in discomfort.

Why should we pay a percentage of the bill in a restaurant as a tip? If I order a beefburger for £12 and you order a steak for £38 does it require any extra effort on behalf of the waiter to bring your steak from the kitchen than it does to carry my beefburger? No, and yet at 12.5% you’ll pay £4.75 tip while I’ll only be expected to pay £1.50. For the same amount of work. And the same holds true if you order a more expensive bottle of wine than me

She groaned and rolled her eyes. “Do you ever not get your way?” He stepped closer to her, his chest an inch from hers until her back pressed against the modular wall of the fitting room. “Rarely.” His dark gaze held hers, and the deep rumble of his voice sent heat through her body. “But some things are worth the extra effort.

Meaningful acts of leadership usually cause people to accept some short-term pain (extra cost or effort, delayed gratification) in order to increase the long-term benefit. We need leadership for this, because we all tend to be short-term thinkers.

People like me who want to abolish prisons and police, however, have a vision of a different society, built on cooperation instead of individualism, on mutual aid instead of self-preservation. What would the country look like if it had billions of extra dollars to spend on housing, food, and education for all? This change in society wouldn’t happen immediately, but the protests show that many people are ready to embrace a different vision of safety and justice. When the streets calm and people suggest once again that we hire more Black police officers or create more civilian review boards, I hope that we remember all the times those efforts have failed.

A man spent hours watching a butterfly struggling to emerge from its cocoon. It managed to make a small hole, but its body was too large to get through it. After a long struggle, it appeared to be exhausted and remained absolutely still. The man decided to help the butterfly and, with a pair of scissors, he cut open the cocoon, thus releasing the butterfly. However, the butterfly’s body was very small and wrinkled and its wings were all crumpled. The man continued to watch, hoping that, at any moment, the butterfly would open its wings and fly away. Nothing happened; in fact, the butterfly spent the rest of its brief life dragging around its shrunken body and shrivelled wings, incapable of flight. What the man – out of kindness and his eagerness to help – had failed to understand was that the tight cocoon and the efforts that the butterfly had to make in order to squeeze out of that tiny hole were Nature’s way of training the butterfly and of strengthening its wings. Sometimes, a little extra effort is precisely what prepares us for the next obstacle to be faced. Anyone who refuses to make that effort, or gets the wrong sort of help, is left unprepared to fight the next battle and never manages to fly off to their destiny.

when people near the accomplishment of goals, they naturally self-motivate and put forth an extra burst of effort to complete them.

Smile! It takes thirty-four muscles to frown and only thirteen to smile. Why make the extra effort?

Excellence is a direct result of an extra effort.

Should I have that extravagant dessert or call it quits for the night?” “Should I put in the extra effort here or just get by with the minimum amount required?

Silence, when correctly timed, can speak multitudes of words to a person, without any extra effort on your part.

Are you actullay thise stupid? Or are you just making an extra effort just for me?

Because some people in life are worth extra effort.

In the Israeli army, soldiers are divided into those who think with a rosh gadol—literally, a “big head”—and those who operate with a rosh katan, or “little head.” Rosh katan behavior, which is shunned, means interpreting orders as narrowly as possible to avoid taking on responsibility or extra work. Rosh gadol thinking means following orders but doing so in the best possible way, using judgment, and investing whatever effort is necessary. It emphasizes improvisation over discipline, and challenging the chief over respect for hierarchy.

Vormurtos leaned on the frame with his arms crossed, and failed to move aside. At Miles's polite, "Excuse us, please," Vormurtos pursed his lips in exaggerated irony. "Why not? Everyone else has. It seems if you are Vorkosigan enough, you can even get away with murder." Ekaterin stiffened unhappily. Miles hesitated a fractional moment, considering responses: explanation, outrage, protest? Argument in a hallway with a half-potted fool? No. I am Aral Vorkosigan's son, after all. Instead, he stared up unblinkingly, and breathed, "So if you truly believe that, why are you standing in my way?" Vormurtos's inebriated sneer drained away, to be replaced by a belated wariness. With an effort at insouciance that he did not quite bring off, he unfolded himself, and opened his hand to wave the couple past. When Miles bared his teeth in an edged smile, he backed up an extra and involuntary step. Miles shifted Ekaterin to his other side and strode past without looking back. Ekaterin glanced over her shoulder once, as they made their way down the corridor. In a tone of dispassionate observation, she murmured, "He's melted. You know, your sense of humor is going to get you into deep trouble someday." "Belike," Miles sighed.

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Praise should be reserved for those times when someone stretches himself beyond the norm, puts extra effort or time into a task, or exceeds expectations. It’s not about doing the minimum, the expected.

His light tone, in which, had her nerves been steadier, she would have recognized the mere effort to bridge over an awkward moment, jarred on her passionate desire to be understood. In her strange state of extra-lucidity, which gave her the sense of being already at the heart of the situation, it seemed incredible that any one should think it necessary to linger in the conventional outskirts of word-play and evasion.

In some circumstances, a focus on extrinsic rewards (money) can actually diminish effort. Most (or at least many) teachers enter their profession not because of the money but because of their love for children and their dedication to teaching. The best teachers could have earned far higher incomes if they had gone to banking. It is almost insulting to assume that they are not doing what they can to help their students learn, and that by paying them an extra $500 or $1,500, they would exert greater effort. Indeed, incentive pay can be corrosive: it reminds teachers of how bad their pay is, and those who are led thereby to focus on money may be induced to find a better paying job, leaving behind only those for whom teaching is the only alternative. (Of course, if teachers perceive themselves to be badly paid, that will undermine morale, and that will have adverse incentive effects)

Discover an interest, a passion, a preference or need your client has, and take the time to give them some small item related to it. By making the extra effort to learn about the person and their business, you become very appealing and much more memorable.

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Almost by force of habit, successful people simply do more. As a result, they experience not only greater financial rewards for their extra efforts but also a personal transformation, becoming more self-confident, more self-reliant, and more influential with those around them.

Exercise 1: Guarding the Prayer Once we are performing the five obligatory prayers with regularity, then it is certainly worth our efforts to begin increasing extra prayers- especially the late-night prayers (tahajjud). Late-night prayer is one of the defining qualities of a salih (righteous) person, also called a wali (friend of Allah). Regarding late-night prayers, Fudayl b. 'Iyyad said that if a man was unable to do them, it was due to his wrong actions during the day. May Allah make us befitting to stand before Him, here and in the hereafter. Agenda to Change our Condition, Hamza Yusuf & Zaid Shakir, S. 46

Remember that which is written: "Moderate strength rings the bell: great strength returns the penny." It is always the little bit extra that brings home the bacon. It is the last attack that breaks through the enemy position. Water will never boil, however long you keep it at 99° C. You may find that a Pranayama cycle of 10-20-30 brings no result in months; put it up to 10-20-40, and Dhyana comes instantly. When in doubt, push just a little bit harder. You have no means of finding out what are exactly the right conditions for success in any practice; but all practices are alike in one respect; the desired result is in the nature of orgasm.

But life was sometimes unkind, and didn’t give second chances. Instead it gave you two choices. You could either curl up and die, or get up and try again. Getting up takes huge amounts of effort. It means bearing down and pushing through the toughest of times, even if you have to create barriers around your heart, and grow an extra layer of skin. But it also gives you a strength you probably never knew you’d possessed. An ember begins to glow. The glow eventually sparks, breathing new flame, which fuels a hope and desire to live.

Don’t forget to always give extra. A simple effort will get you a customer for life.

Keeping skills up to date requires the investment of time, effort, and perhaps even money for tuition. But it’s worth it for an extra decade of productive activity.

Summer in Karachi is brutal. The heat alone is ugly and unforgiving. Add unrelenting humidity, and the elements become merciless. The city sits on the sea but is surrounded by desert land that has been known to reach some of the hottest temperatures anywhere. When the heat reaches its peak, you feel baked in an oven and the thick, humid air gives everything an extra, hot skin. It's an effort to even lift your finger. You could get by with air-conditioning, but in this teeming, overpopulated Third World megapolis, it is a luxury few can afford.

This is doable, of course—minority and underprivileged students rise to the challenge all the time—but it takes energy. It takes energy to be the only black person in a lecture hall or one of a few nonwhite people trying out for a play or joining an intramural team. It requires effort, an extra level of confidence, to speak in those settings and own your presence in the room.

Working extra hours can hurt team dynamics. Not everyone on the team will have the flexibility to pitch in the extra hours. Perhaps one team member has children at home whom he has to take care of. Maybe someone else has a 2-week trip planned in the upcoming months, or she has to commute a long distance and can't work as many hours. Whereas once the team jelled together and everyone worked fairly and equally, now those who work more hours have to carry the weight of those who can't or don't. The result can be bitterness or resentment between members of a formerly-happy team.

I used to write ‘T-H-X’ when I wanted to say ‘thank you.’ ” “I did that too. Because, what, it would’ve taken too much time and effort to punch in an extra three letters and just say thanks? I can’t fathom it.

many people put into their work far more effort than is necessary to earn whatever money and status they require, and this extra effort constitutes a surrogate activity. This extra effort, together with the emotional investment that accompanies it, is one of the most potent forces acting toward the continual development and perfecting of the system, with negative consequences for individual freedom (see paragraph 131).

It seems if you are Vorkosigan enough, you can even get away with murder.” Ekaterin stiffened unhappily. Miles hesitated a fractional moment, considering responses: explanation, outrage, protest? Argument in a hallway with a half-potted fool? No. I am Aral Vorkosigan’s son, after all. Instead, he stared up unblinkingly, and breathed, “So if you truly believe that, why are you standing in my way?” Vormurtos’s inebriated sneer drained away, to be replaced by a belated wariness. With an effort at insouciance that he did not quite bring off, he unfolded himself, opening his hand to wave the couple past. When Miles bared his teeth in an edged smile, he backed up an extra and involuntary step.

Each morning the light came through the slats of the shutters in ripples, and as it washed towards the inhabitants of the Casa Luna it smoothed away memories of the past, It was for this that they had endured long hours in the grey English winter or freezing American climes, for this that they had worked and planned and worked extra hours/ The horrible feelings of stress, tension, anger and frustration that coursed through their veins every day almost unnoticed began to fade.

Capacity for keen observation • Exceptional ability to predict and foresee problems and trends • Special problem-solving resources; extraordinary tolerance for ambiguity; fascination with dichotomous puzzles • Preference for original thinking and creative solutions • Excitability, enthusiasm, expressiveness, and renewable energy • Heightened sensitivity, intense emotion, and compassion • Playful attitude and childlike sense of wonder throughout life • Extra perceptivity, powerful intuition, persistent curiosity, potential for deep insight, early spiritual experiences • Ability to learn rapidly, concentrate for long periods of time, comprehend readily, and retain what is learned; development of more than one area of expertise • Exceptional verbal ability; love of subtleties of written and spoken words, new information, theory, and discussion • Tendency to set own standards and evaluate own efforts • Unusual sense of humor, not always understood by others • Experience of feeling inherently different or odd • History of being misunderstood and undersupported • Deep concerns about universal issues and nature, and reverence for the interconnectedness of all things • Powerful sense of justice and intolerance for unfairness • Strong sense of independence and willingness to challenge authority • Awareness of an inner force that “pulls” for meaning, fulfillment, and excellence • Feelings of urgency about personal destiny and a yearning at a spiritual level for answers to existential puzzles

Asians of their generation were not tactile. Affection was expressed, if at all, through food. To make an effort over dinner, to have a few extra dishes, to remember what someone liked best and serve it piping hot - that was the way to show family feeling.

Food prepared with a light heart and in a happy frame of mind is often the best food. Preparing the special foods that are favorites of those you love... making just a little effort to garnish the salad with a sprig of parsley, a bit of grated cheese, or a wild strawberry from the nearby meadow. This says "you cared enough to do the little extra things." This makes cooking pleasant and satisfying. Make the food look as pretty as it is good to eat. -Betty Crocker's Picture Cook Book, revised and enlarged (1956)

So how, you might ask, do I exclude generously? This issue comes up a lot when I’m organizing large, complicated meetings for clients. These are some of the questions I ask them: Who not only fits but also helps fulfill the gathering’s purpose? Who threatens the purpose? Who, despite being irrelevant to the purpose, do you feel obliged to invite? When my clients answer the first two questions, they begin to grasp their gathering’s true purpose. Obviously people who fit and fulfill your gathering’s purpose need to be there. And, though this one is harder, people who manifestly threaten the purpose are easy to justify excluding. (That doesn’t mean they always end up being excluded. Politeness and habit often defeat the facilitator. But the hosts still know deep down who shouldn’t be there.) It is the third question where purpose begins to be tested. Someone threatens a gathering’s purpose? You can see why to keep him out. But what’s wrong with someone who’s irrelevant to the purpose? What’s wrong with inviting Bob? Every gathering has its Bobs. Bob in marketing. Bob your friend’s girlfriend’s brother. Bob your visiting aunt. Bob is perfectly pleasant and doesn’t actively sabotage your gathering. Most Bobs are grateful to be included. They sometimes bring extra effort or an extra bottle of wine. You’ve probably been a Bob. I certainly have. The crux of excluding thoughtfully and intentionally is mustering the courage to keep away your Bobs. It is to shift your perception so that you understand that people who aren’t fulfilling the purpose of your gathering are detracting from it, even if they do nothing to detract from it. This is because once they are actually in your presence, you (and other considerate guests) will want to welcome and include them, which takes time and attention away from what (and who) you’re actually there for. Particularly in smaller gatherings, every single person affects the dynamics of a group. Excluding well and purposefully is reframing who and what you are being generous to—your guests and your purpose.

We are dealing, then, with an absurdity that is not a quirk or an accident, but is fundamental to our character as people. The split between what we think and what we do is profound. It is not just possible, it is altogether to be expected, that our society would produce conservationists who invest in strip-mining companies, just as it must inevitably produce asthmatic executives whose industries pollute the air and vice-presidents of pesticide corporations whose children are dying of cancer. And these people will tell you that this is the way the "real world" works. The will pride themselves on their sacrifices for "our standard of living." They will call themselves "practical men" and "hardheaded realists." And they will have their justifications in abundance from intellectuals, college professors, clergymen, politicians. The viciousness of a mentality that can look complacently upon disease as "part of the cost" would be obvious to any child. But this is the "realism" of millions of modern adults. There is no use pretending that the contradiction between what we think or say and what we do is a limited phenomenon. There is no group of the extra-intelligent or extra-concerned or extra-virtuous that is exempt. I cannot think of any American whom I know or have heard of, who is not contributing in some way to destruction. The reason is simple: to live undestructively in an economy that is overwhelmingly destructive would require of any one of us, or of any small group of us, a great deal more work than we have yet been able to do. How could we divorce ourselves completely and yet responsibly from the technologies and powers that are destroying our planet? The answer is not yet thinkable, and it will not be thinkable for some time -- even though there are now groups and families and persons everywhere in the country who have begun the labor of thinking it. And so we are by no means divided, or readily divisible, into environmental saints and sinners. But there are legitimate distinctions that need to be made. These are distinctions of degree and of consciousness. Some people are less destructive than others, and some are more conscious of their destructiveness than others. For some, their involvement in pollution, soil depletion, strip-mining, deforestation, industrial and commercial waste is simply a "practical" compromise, a necessary "reality," the price of modern comfort and convenience. For others, this list of involvements is an agenda for thought and work that will produce remedies. People who thus set their lives against destruction have necessarily confronted in themselves the absurdity that they have recognized in their society. They have first observed the tendency of modern organizations to perform in opposition to their stated purposes. They have seen governments that exploit and oppress the people they are sworn to serve and protect, medical procedures that produce ill health, schools that preserve ignorance, methods of transportation that, as Ivan Illich says, have 'created more distances than they... bridge.' And they have seen that these public absurdities are, and can be, no more than the aggregate result of private absurdities; the corruption of community has its source in the corruption of character. This realization has become the typical moral crisis of our time. Once our personal connection to what is wrong becomes clear, then we have to choose: we can go on as before, recognizing our dishonesty and living with it the best we can, or we can begin the effort to change the way we think and live.

The problem is that the pressure to disprove a stereotype changes what you are about in a situation. It gives you an additional task. In addition to learning new skills, knowledge, and ways of thinking in a schooling situation, or in addition to trying to perform well in a workplace like the women in the high-tech firms, you are also trying to slay a ghost in the room, the negative stereotype and its allegation about you and your group. You are multitasking, and because the stakes involved are high--survival and success versus failure in an area that is important to you--this multitasking is stressful and distracting. ...And when you realize that this stressful experience is probably a chronic feature of the stetting for you, it can be difficult for you to stay in the setting, to sustain your motivation to succeed there. Disproving a stereotype is a Sisyphean task; something you have to do over and over again as long as your are in the domain where the stereotype applies. Jeff seemed to feel this way about Berkeley, that he couldn't find a place there where he could be seen as belonging. When men drop out of quantitative majors in college, it is usually because they have bad grades. But when women drop out of quantitative majors in college it usually has nothing to do with their grades. The culprit, in their case, is not their quantitative skills but, more likely, the prospect of living a significant portion of their lives in a domain where they may forever have to prove themselves--and with the chronic stress that goes with that. This is not an argument against trying hard, or against choosing the stressful path. There is no development without effort; and there is seldom great achievement, or boundary breaking, without stress. And to the benefit of us all, many people have stood up to these pressures...The focus here, instead, is on what has to be gotten out of he way to make these playing fields mere level. People experiencing stereotype threat are already trying hard. They're identified with their performance. They have motivation. It's the extra ghost slaying that is in their way.

Cixi’s lack of formal education was more than made up for by her intuitive intelligence, which she liked to use from her earliest years. In 1843, when she was seven, the empire had just finished its first war with the West, the Opium War, which had been started by Britain in reaction to Beijing clamping down on the illegal opium trade conducted by British merchants. China was defeated and had to pay a hefty indemnity. Desperate for funds, Emperor Daoguang (father of Cixi’s future husband) held back the traditional presents for his sons’ brides – gold necklaces with corals and pearls – and vetoed elaborate banquets for their weddings. New Year and birthday celebrations were scaled down, even cancelled, and minor royal concubines had to subsidise their reduced allowances by selling their embroidery on the market through eunuchs. The emperor himself even went on surprise raids of his concubines’ wardrobes, to check whether they were hiding extravagant clothes against his orders. As part of a determined drive to stamp out theft by officials, an investigation was conducted of the state coffer, which revealed that more “than nine million taels of silver had gone missing. Furious, the emperor ordered all the senior keepers and inspectors of the silver reserve for the previous forty-four years to pay fines to make up the loss – whether or not they were guilty. Cixi’s great-grandfather had served as one of the keepers and his share of the fine amounted to 43,200 taels – a colossal sum, next to which his official salary had been a pittance. As he had died a long time ago, his son, Cixi’s grandfather, was obliged to pay half the sum, even though he worked in the Ministry of Punishments and had nothing to do with the state coffer. After three years of futile struggle to raise money, he only managed to hand over 1,800 taels, and an edict signed by the emperor confined him to prison, only to be released if and when his son, Cixi’s father, delivered the balance. The life of the family was turned upside down. Cixi, then eleven years old, had to take in sewing jobs to earn extra money – which she would remember all her life and would later talk about to her ladies-in-waiting in the court. “As she was the eldest of two daughters and three sons, her father discussed the matter with her, and she rose to the occasion. Her ideas were carefully considered and practical: what possessions to sell, what valuables to pawn, whom to turn to for loans and how to approach them. Finally, the family raised 60 per cent of the sum, enough to get her grandfather out of prison. The young Cixi’s contribution to solving the crisis became a family legend, and her father paid her the ultimate compliment: ‘This daughter of mine is really more like a son!’ Treated like a son, Cixi was able to talk to her father about things that were normally closed areas for women. Inevitably their conversations touched on official business and state affairs, which helped form Cixi’s lifelong interest. Being consulted and having her views acted on, she acquired self-confidence and never accepted the com“common assumption that women’s brains were inferior to men’s. The crisis also helped shape her future method of rule. Having tasted the bitterness of arbitrary punishment, she would make an effort to be fair to her officials.

It takes a strong gut to reach for a dream. With an extra ordinary effort and a strong conviction to God, nothing is impossible. Indeed, God can move mountains, create stars, new stars like me, walk on the water and can do anything powerful. It does not matter. Dreams can be achieved if you truly believe in Him and in thy self. Put Him in the center of your Life and no ordinary means can stop you. God is always good.

My Standard of Performance—the values and beliefs within it—guided everything I did in my work at San Francisco and are defined as follows: Exhibit a ferocious and intelligently applied work ethic directed at continual improvement; demonstrate respect for each person in the organization and the work he or she does; be deeply committed to learning and teaching, which means increasing my own expertise; be fair; demonstrate character; honor the direct connection between details and improvement, and relentlessly seek the latter; show self-control, especially where it counts most—under pressure; demonstrate and prize loyalty; use positive language and have a positive attitude; take pride in my effort as an entity separate from the result of that effort; be willing to go the extra distance for the organization; deal appropriately with victory and defeat, adulation and humiliation (don’t get crazy with victory nor dysfunctional with loss); promote internal communication that is both open and substantive (especially under stress); seek poise in myself and those I lead; put the team’s welfare and priorities ahead of my own; maintain an ongoing level of concentration and focus that is abnormally high; and make sacrifice and commitment the organization’s trademark.

Workaholism Our culture celebrates the idea of the workaholic. We hear about people burning the midnight oil. They pull all- nighters and sleep at the office. It’s considered a badge of honor to kill yourself over a project. No amount of work is too much work. Not only is this workaholism unnecessary, it’s stupid. Working more doesn’t mean you care more or get more done. It just means you work more. Workaholics wind up creating more problems than they solve. First off, working like that just isn’t sustainable over time. When the burnout crash comes— and it will— it’ll hit that much harder. Workaholics miss the point, too. They try to fix problems by throwing sheer hours at them. They try to make up for intellectual laziness with brute force. This results in inelegant solutions. They even create crises. They don’t look for ways to be more efficient because they actually like working overtime. They enjoy feeling like heroes. They create problems (often unwittingly) just so they can get off on working more. Workaholics make the people who don’t stay late feel inadequate for “merely” working reasonable hours. That leads to guilt and poor morale all around. Plus, it leads to an ass- in- seat mentality—people stay late out of obligation, even if they aren’t really being productive. If all you do is work, you’re unlikely to have sound judgments. Your values and decision making wind up skewed. You stop being able to decide what’s worth extra effort and what’s not. And you wind up just plain tired. No one makes sharp decisions when tired. In the end, workaholics don’t actually accomplish more than nonworkaholics. They may claim to be perfectionists, but that just means they’re wasting time fixating on inconsequential details instead of moving on to the next task. Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.

Food prepared with a light heart and in a happy frame of mind is often the best food. Preparing the special foods that are favourites of those you love . . . making just a little effort to garnish the salad with a sprig of parsley, a bit of grated cheese, or a wild strawberry from the nearby meadow. This says “you cared enough to do the little extra things.” This makes cooking pleasant and satisfying. Make the food look as pretty as it is good to eat. —Betty Crocker’s Picture Cook Book, revised and enlarged (1956)

The remoter poetry in particular was replete with effects, an effect being something hypnotic we cannot quite understand, whiteness of moon and wave related to the setting of Time in a manner "too subtle for the intellect." And all over Europe, by the late 19th century, poets had decided that effects were intrinsic to poetry, and were aiming at them by deliberate process. By the end of the century, in France, whole poems have been made "too subtle for the intellect," held together, as effects are, by the extra-semantic affinities of their words. Picking up a name that was once thrown around as their authors, we have learned to call them "Symbolist" poems. In the Symbolist poem the Romantic effect has become a structural principle, and we may say that Symbolism is scientific Romanticism, thus an effort to anticipate the work of time by aiming directly at the kind of existence a poem may have when a thousand years have deprived it of its dandelions and its mythologies, an existence purely linguistic, determined by the molecular bonds of half-understood words.

The US Supreme Court justice Stephen Breyer commented on litigation to force the cleanup of a toxic waste site: “The forty-thousand-page record of this ten-year effort indicated (and all the parties seemed to agree) that, without the extra expenditure, the waste dump was clean enough for children playing on the site to eat small amounts of dirt daily for 70 days each year without significant harm. . . . But there were no dirt-eating children playing in the area, for it was a swamp. . . . To spend $9.3 million to protect non-existent dirt-eating children is what I mean by the problem of ‘the last 10 percent.

The fact that she’s a girl requires, I believe, extra effort. Dada may have, at various times in his life, been a pig, but Dada surely does not want to ever look like a pig again. This can’t possibly be overstated. As the first of two boys, I can’t even imagine what it must be like for a little girl to see her dad leering at another of her sex. This creature will soon grow up to be a young woman and that’s something I consider every day. I figure, I’m going to spoil the shit out of this kid for a while, then pack her off to tae kwon do as soon as she’s four years old. Her first day of second grade and Little Timmy at the desk behind her tries to pull her hair? He’s getting an elbow to the thorax. My little girl may grow up with lots of problems: spoiled; with unrealistic expectations of the world; cultural identification confusion, perhaps (a product of much traveling in her early years); considering the food she’s exposed to, she shall surely have a jaded palate; and an aged and possibly infirm dad by the time she’s sixteen. But she ain’t gonna have any problems with self-esteem. Whatever else, she’s never going to look for validation from some predatory asshole. She can—and surely will—hang out with tons of assholes.

Read as little as possible, not as much as possible! Oh, do not doubt that I have envied those who have drowned in books. I, too, would secretly like to wade through all those books I have so long toyed with in my mind. But I know it is not important. I know now that I did not need to read even a tenth of what I have read. The most difficult thing in life is to learn to do only what is strictly advantageous to one’s welfare, strictly vital…When you stumble upon a book you would like to read, or think you ought to read, leave it alone for a few days. But think about it as intensely as you can. Let the title and the author’s name revolve in your mind. Think what you yourself might have written had the opportunity been yours. Ask yourself earnestly if it be absolutely necessary to add this work to your store of knowledge or your fund of enjoyment. Try to imagine what it would mean to forego this extra pleasure or enlightenment. Then, if you find you must read the book, observe with what extraordinary acumen you tackle it. Observe, too, that however stimulating it may be, very little of the book is really new to you. If you are honest with yourself you will discover that your stature has increased from the mere effort of resisting your impulses.

Even stranger than our teeth-brushing behaviour is our preference for stripy toothpaste. When it first appeared, in a product called Stripe, it aroused a great deal of debate over how it was made. Many people dissected the empty container; others froze a full tube and then cut it open in a cross section.* What was strange was that nobody ever asked ‘Why?’ After all, the moment toothpaste enters your mouth, all the ingredients are mixed together, so what was the point of keeping them separate in the tube? There are two explanations: 1) simple childish novelty and 2) psycho-logic. Psychologically, the stripes serve as a signal: a claim that a toothpaste performed more than one function (fighting cavities, tackling infection and freshening breath) was thought to be more convincing if the toothpaste contained three visibly separate active ingredients. In general, people are impressed by any visible extra effort that goes into a product: if you simply say ‘this washing powder is better than our old powder’, it is a hollow claim. However, if you replace the powder with a gel, a tablet or some other form, the cost and effort which have gone into the change make it more plausible to the purchaser there may have been some real innovation in the new contents.

It’s true, organic food is more expensive to grow, and we have to be willing to pay for it. Some people see that as a luxury. I always come back to the same question: Would we rather give our money to the farmer or the pharmacist, the grocer or the doctor? Do we want to spend a fortune in the future trying to fix the damage being done today? Once we compare the potential risk and reward, the extra cost of eating clean food may seem worth it. Eating is the single most important thing we can do to stay healthy. If good, clean food isn’t worth our money, what is? Organic blackberries cost double the normal kind? How does that compare to the price of chemotherapy? How does burning out your insides with toxic chemicals and destroying your immune system and puking out your guts and losing all your hair stack up against spending three dollars more on that organic produce? Your body responds to what you put inside it. It’s simple. How could anything else be possible? You’d accept that if we were talking about your car. Why not your body? Clean also means food that contains no genetically modified organisms—GMOs. This is the really scary stuff, and it’s in the news every day as the big corporations fight every effort to label engineered foods. The fact that the industry is against truth in labeling tells us all we need to know.

Let's imagine three kinds of society: one, the current one, in which the undesired work is given to wage-slaves. Let's imagine a second system in which the undesired work, after the best efforts to make it meaningful, is shared. And let's imagine a third system where the undesired work receives high extra pay, so that individuals voluntarily choose to do it. Well, it seems to me that either of the two latter systems is consistent with -- vaguely speaking -- anarchist principles. I would argue myself for the second rather than the third, but either of the two is quite remote from any present social organization or any tendency in contemporary social organization.

Muriah approached him with a new pair of khakis and a couple of T-shirts. “I guessed at the size so you might want to go try these on first.” He took the clothes and slid his arm around her waist, maneuvering her toward the fitting room. “Hey, I didn’t sign on to be your dresser.” She grumbled, but didn’t struggle. He pulled the door closed and turned to meet her eyes. “It’s light in here and full of people. Apep will not be able to surprise us, and his serpents cannot spy. We need to talk.” *** He stripped off the wet shirt, exposing his chiseled torso. She did her best not to choke on her tongue. His tanned skin and taut muscles tempted her, luring her to touch him. Turning around to give him privacy seemed like the right thing to do, but there wasn’t a hint of modesty in this Mayan god, and if he could handle getting this personal, then she could, too. When he unzipped the wet pants, she held her breath. Would an ancient guy wear underwear? She was about to find out. He bent over to lower the wet slacks. When he straightened up, she realized he’d been talking, but she didn’t have a clue what he had said. Instead, all her attention was focused on a fine trail of dark hair leading from just below his navel and disappearing under the low-slung elastic band of his boxer briefs. “Muriah?” Her gaze snapped up to meet his. Thank the universe he couldn’t read her thoughts. “Yeah?” “Did you hear my question?” He stood two feet from her in only his underwear, and he thought she was listening? He was either completely unaware of his sex appeal, or he was way too accustomed to being obeyed. Probably both. She cleared her throat. “I must’ve missed it.” A spark lit his eyes that told her he might have more than a clue to his sex appeal. He picked up the T-shirt and pulled it on. “I asked if you knew of another hotel closer to the airport so we can get out of New York as soon as the sun sets tomorrow.” “I’m sure I can find one.” She pulled out her phone, grateful to have something to pretend to focus on besides him tucking his package into the new khakis she pulled off the rack for him. “I probably should’ve grabbed some dry underwear, too.” “They are nearly dry now. I will be fine.” He popped the tags off, and she glanced up from her hotel search. “They’re not going to like you taking the tags off before you pay.” The corner of his mouth curved up. “They will be honored to take my money.” She groaned and rolled her eyes. “Do you ever not get your way?” He stepped closer to her, his chest an inch from hers until her back pressed against the modular wall of the fitting room. “Rarely.” His dark gaze held hers, and the deep rumble of his voice sent heat through her body. “But some things are worth the extra effort.

(From an interview with Daniel Kahneman) Q. Is it possible that one barrier for women trying to work in male-dominated fields is that such an environment demands extra mental effort on behalf of the women? A. Being self-conscious takes up mental capacity and is certainly not good for performance. Furthermore, the more self-conscious you are, the more likely you are to interpret (and sometimes misinterpret) the attitudes of others as gender-based, which is bound to make things worse. However, there is hope: self-consciousness is likely to diminish when you are in a stable environment, interacting with people you know well. The trend appears to be favorable: improving attitudes of men, rising representation of women in many male-dominated occupations, so the future is likely to be better than the past.

As I said, if I don’t do anything I tend to put on the pounds. My wife’s the opposite, since she can eat as much as she likes (she doesn’t eat a lot of them, but can never turn down anything sweet), never exercise, and still not put on any weight. She has no extra fat at all. Life just isn’t fair, is how it used to strike me. Some people can work their butts off and never get what they’re aiming for, while others can get it without any effort at all. But when I think about it, having the kind of body that easily puts on weight was perhaps a blessing in disguise. In other words, if I don’t want to gain weight I have to work out hard every day, watch what I eat, and cut down on indulgences. Life can be tough, but as long as you don’t stint on the effort, your metabolism will greatly improve with these habits, and you’ll end up much healthier, not to mention stronger. To a certain extent, you can even slow down the effects of aging. But people who naturally keep the weight off no matter what don’t need to exercise or watch their diet in order to stay trim. There can’t be many of them who would go out of their way to take these troublesome measures when they don’t need to. Which is why, in many cases, their physical strength deteriorates as they age. If you don’t exercise, your muscles will naturally weaken, as will your bones. Some of my readers may be the kind of people who easily gain weight, but the only way to understand what’s really fair is to take a long-range view of things. For the reasons I give above, I think this physical nuisance should be viewed in a positive way, as a blessing. We should consider ourselves lucky that the red light is so clearly visible.

Ted and Rick. Ted graduates from university and starts his climb up the corporate ladder. Every day he works long hours. He spends Saturday on projects to try to get ahead. No time for sports, no time for relationships, and no money to save. Every month he reviews his goals to see how far he can climb the corporate ladder. Extra meetings, extra projects. Gradually, Ted begins his climb to the top. And after 18 short years, Ted has his chance. He could become the next new, semi-young, chief executive of the company. But the owner gives the chief executive job to his recently graduated grandson, who promptly fires Ted. Ted has lost 18 years of his life, his dignity, his hard effort, and is again unemployed. Ted’s friend, Rick, also leaves university, but takes an ordinary job. However, Rick does something different. In the evenings, after work, Rick starts his part-time network marketing business. Four years later, Rick fires his boss, and lives the rest of his life on the earnings of his network marketing business.

Jesus Hollywood believed in a lot of things. He believed that the stars in the sky were only ghostly images of dead things. He believed in the grass on the side of the highway as he whipped by. He believed in the sound of a gun cocking. He believed that the heart gave up long before it stopped beating. He believed last words and bedside confessions were only half-assed last-ditch efforts at Redemption signalling imminent death. He believed in lust and rage and that pain is the only proof that one is alive. Jesus Hollywood believed that there was no God, no gods, no Divine Being and he certainly believed that Heaven was only a placating fabrication. He believed Love At First Sight was a myth; that Love was masquerading as Lust. He believed Karma was for those too afraid to be selfish. He believed that Luck and Chance, along with Fate and Destiny, were words the weak used to explain away their inaction. He believed that if you wore a long-sleeved shirt, you could win every game of cards with the right poker face and a few extra cards stashed up your sleeves. Jesus Hollywood certainly did not believe in love. And now, Jesus Hollywood believed he was fucked.

may sound strange to American readers that by “eating their own lambs” the Heddles were breaking the law. The fact is that during the war, and for several years after, the people of Britain were strictly rationed. Each person was provided with a book containing coupons for food and clothing. Rationed food included meat, eggs, bacon, cheese, sugar, tea, butter, and fats, etc., etc. The coupons were given up every week for the food. In this way everyone was able to obtain a fair share of the very limited supply of necessary food. Greedy people who had no conscience and plenty of money were able to obtain extra food “under the counter” but the law was strictly enforced. Even farmers were not allowed to kill and eat their own animals, so by killing and eating their lambs the Heddles were liable to severe penalties. The rations allowed by law were very frugal and everybody lost weight but it did us no harm and we were doing it as part of the war effort so nobody grumbled. Many factories in Britain were requisitioned to make precision instruments and other articles which were needed for the war so it soon became impossible to buy clocks and kettles and pots and pans and hairpins. D.

I soon had an occasion to apply what I had learned from Feller. The Yom Kippur War broke out in 1973, and my only significant contribution to the war effort was to advise high officers in the Israeli Air Force to stop an investigation. The air war initially went quite badly for Israel, because of the unexpectedly good performance of Egyptian ground-to-air missiles. Losses were high, and they appeared to be unevenly distributed. I was told of two squadrons flying from the same base, one of which had lost four planes while the other had lost none. An inquiry was initiated in the hope of learning what it was that the unfortunate squadron was doing wrong. There was no prior reason to believe that one of the squadrons was more effective than the other, and no operational differences were found, but of course the lives of the pilots differed in many random ways, including, as I recall, how often they went home between missions and something about the conduct of debriefings. My advice was that the command should accept that the different outcomes were due to blind luck, and that the interviewing of the pilots should stop. I reasoned that luck was the most likely answer, that a random search for a nonobvious cause was hopeless, and that in the meantime the pilots in the squadron that had sustained losses did not need the extra burden of being made to feel that they and their dead friends were at fault.

The Gospel--with its exclusively spiritual, hence in a sense extra-social, morality--says not one word about war; the Koran on the contrary regulates it; be that as it may, the Christian conquerors of the Moors were far more pitiless and intolerant than the Moors who conquered the Christians. Muslims see a mark of "hypocrisy" in such disproportions whereas Christians reproach Muslims for the "down-to-earth" quality of their morality; Muslims will say that morality should be socially effective, to which Christians will reply that it should be a spiritual ideal, and so on. If we mention these things, it is not with the intention of depicting an irresolvable polemic but in order to show the inevitable interplay of compensations that regulates the entire human order, just as it does the entire cosmic order. No truth is ever responsible for human frailties; no truth can neutralize them completely in collective life. In order to forestall certain objections let us add that those modern Europeans who dominate--or have dominated--Muslim peoples are clearly no longer representatives of Christianity; they represent a civilization that necessarily involves a certain humanitarianism by virtue of its religious indifference, its over-estimation of earthly comfort, and its idolatrous worship of the human animal; but the only legitimate humanitarianism is that which takes account--to the extent this is possible, that is, in conformity with the nature of things--of human welfare in its entirety, hence above all man's spiritual well-being; when this is neglected or even rejected, all the treasures of the earth cease to have any value. Unfortunately it is impossible for man--especially collective man--to concentrate his efforts simultaneously on all the dimensions of what is true and good.

When the time comes, & I hope it comes soon, to bury this era of moral rot & the defiling of our communal, social, & democratic norms, the perfect epitaph for the gravestone of this age of unreason should be Iowa Senator Chuck Grassley's already infamous quote: "I think not having the estate tax recognizes the people that are investing... as opposed to those that are just spending every darn penny they have, whether it’s on booze or women or movies.” Grassley's vision of America, quite frankly, is one I do not recognize. I thought the heart of this great nation was not limited to the ranks of the plutocrats who are whisked through life in chauffeured cars & private jets, whose often inherited riches are passed along to children, many of whom no sacrifice or service is asked. I do not begrudge wealth, but it must come with a humility that money never is completely free of luck. And more importantly, wealth can never be a measure of worth. I have seen the waitress working the overnight shift at a diner to give her children a better life, & yes maybe even take them to a movie once in awhile - and in her, I see America. I have seen the public school teachers spending extra time with students who need help & who get no extra pay for their efforts, & in them I see America. I have seen parents sitting around kitchen tables with stacks of pressing bills & wondering if they can afford a Christmas gift for their children, & in them I see America. I have seen the young diplomat in a distant foreign capital & the young soldier in a battlefield foxhole, & in them I see America. I have seen the brilliant graduates of the best law schools who forgo the riches of a corporate firm for the often thankless slog of a district attorney or public defender's office, & in them I see America. I have seen the librarian reshelving books, the firefighter, police officer, & paramedic in service in trying times, the social worker helping the elderly & infirm, the youth sports coaches, the PTA presidents, & in them I see America. I have seen the immigrants working a cash register at a gas station or trimming hedges in the frost of an early fall morning, or driving a cab through rush hour traffic to make better lives for their families, & in them I see America. I have seen the science students unlocking the mysteries of life late at night in university laboratories for little or no pay, & in them I see America. I have seen the families struggling with a cancer diagnosis, or dementia in a parent or spouse. Amid the struggles of mortality & dignity, in them I see America. These, & so many other Americans, have every bit as much claim to a government working for them as the lobbyists & moneyed classes. And yet, the power brokers in Washington today seem deaf to these voices. It is a national disgrace of historic proportions. And finally, what is so wrong about those who must worry about the cost of a drink with friends, or a date, or a little entertainment, to rephrase Senator Grassley's demeaning phrasings? Those who can't afford not to worry about food, shelter, healthcare, education for their children, & all the other costs of modern life, surely they too deserve to be able to spend some of their “darn pennies” on the simple joys of life. Never mind that almost every reputable economist has called this tax bill a sham of handouts for the rich at the expense of the vast majority of Americans & the future economic health of this nation. Never mind that it is filled with loopholes written by lobbyists. Never mind that the wealthiest already speak with the loudest voices in Washington, & always have. Grassley’s comments open a window to the soul of the current national Republican Party & it it is not pretty. This is not a view of America that I think President Ronald Reagan let alone President Dwight Eisenhower or Teddy Roosevelt would have recognized. This is unadulterated cynicism & a version of top-down class warfare run amok. ~Facebook 12/4/17

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is terrible and 10 fantastic. When in doubt, be conservative in your estimate: Urgency. How badly do people want or need this right now? (Renting an old movie is low urgency; seeing the first showing of a new movie on opening night is high urgency, since it only happens once.) Market Size. How many people are purchasing things like this? (The market for underwater basket-weaving courses is very small; the market for cancer cures is massive.) Pricing Potential. What is the highest price a typical purchaser would be willing to spend for a solution? (Lollipops sell for $0.05; aircraft carriers sell for billions.) Cost of Customer Acquisition. How easy is it to acquire a new customer? On average, how much will it cost to generate a sale, in both money and effort? (Restaurants built on high-traffic interstate highways spend little to bring in new customers. Government contractors can spend millions landing major procurement deals.) Cost of Value Delivery. How much will it cost to create and deliver the value offered, in both money and effort? (Delivering files via the internet is almost free; inventing a product and building a factory costs millions.) Uniqueness of Offer. How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? (There are many hair salons but very few companies that offer private space travel.) Speed to Market. How soon can you create something to sell? (You can offer to mow a neighbor’s lawn in minutes; opening a bank can take years.) Up-front Investment. How much will you have to invest before you’re ready to sell? (To be a housekeeper, all you need is a set of inexpensive cleaning products. To mine for gold, you need millions to purchase land and excavating equipment.) Upsell Potential. Are there related secondary offers that you could also present to purchasing customers? (Customers who purchase razors need shaving cream and extra blades as well; buy a Frisbee and you won’t need another unless you lose it.) Evergreen Potential. Once the initial offer has been created, how much additional work will you have to put in in order to continue selling? (Business consulting requires ongoing work to get paid; a book can be produced once and then sold over and over as is.) When you’re done with your assessment, add up the score. If the score is 50 or below, move on to another idea—there are better places to invest your energy and resources. If the score is 75 or above, you have a very promising idea—full speed ahead. Anything between 50 and 75 has the potential to pay the bills but won’t be a home run without a huge investment of energy and resources.

Sometimes we think we are not capable of doing certain things. I hear comments from my students such as, “My brain isn’t wired to do math,” or “I am not good at math.” It is true that there are people who are better at math than you, but that does not mean you can’t do it. This just means you need to put in more effort than others do. Focusing on our weaknesses may hinder our progress. We may think that we must be born with certain skills and abilities; they must be in our genes. This is not the case. Do you think Nephi could build a ship? Could the brother of Jared have caused light to come into dark barges? Do you think Noah could have built an ark that would hold two of every animal species on the earth? Do you think Moses had the power to part a sea? Actually, no. None of these men had the power to do any of these things. However, they all had something in common. They all knew how to tap into the power of someone who could—the Savior’s power. It is so important that we learn how to tap into that power. The Atonement literally means “at-one-ment,” or becoming one with God. The Savior gave us the power to become gods. He enabled us so we would be able to perform miracles through Him. But we must understand that this kind of power is not free. There is only one thing that the Savior, through His Atonement, gave us for free and that is the power to overcome death. Everything else that He offers must come “after all we can do.” [2] For example, Jesus Christ promises us eternal life, but only after we have faith in Him, obey His commandments, and endure to the end. Similarly, He gives us power to move mountains, but only after doing all we can and having trust in Him. The power to change our lives, change the world, and perform miracles is within each of us. However, we need to have enough humility to realize that, in the end, we are not the ones performing the miracles—He is. Occasionally, I have a student who does not do their homework, rarely comes to class, and then comes at the end of the semester and asks, “Sister Qumsiyeh, is there anything I can do to pass? Do you offer any extra credit?” I know some of you are smiling right now because you know you have done this to your teachers. This is what I wish I could say to the student who asks that question: “You need to invent a time machine and go back and do what you should have done this semester. You failed because you did not try your best. It is too late.” Do we all really hope to stand before the Savior at the Judgement Day and expect Him to save us without us doing our part? Do we really expect Him to allow us into the celestial kingdom and to just save us? No, that is not how the Atonement works. It does not work without us having tried our best. Of course, our best may not be enough. In fact, it hardly ever is. But if we do our best and have faith in Him, He magnifies our efforts. The brother of Jared could not make the 16 stones shine, but he spent hours preparing them and then humbly took them to the Lord and basically said, “Here is my small effort; magnify it.” This the Lord did. [3] Elder David A. Bednar said, “The power of the Atonement makes repentance possible and quells the despair caused by sin; it also strengthens us to see, do, and become good in ways that we could never recognize or accomplish with our limited mortal capacity.

Jackson gaped at her, wondering how this had all turned so terrible wrong. But he knew how. The woman was clearly daft. Bedlam-witted. And trying to drive him in the same direction. "You can't be serious. Since when do you know anything about investigating people?" She planted her hands on her hips. "You won't do it, so I must." God save him, she was the most infuriating, maddening-"How do you propose to manage that?" She shrugged. "Ask them questions, I suppose. The house party for Oliver's birthday is next week. Lord Devonmont is already coming, and it will be easy to convince Gran to invite my other two. Once they're here, I could try sneaking into their rooms and listening in on their conversations or perhaps bribing their servants-" "You've lost your bloody mind," he hissed. Only after she lifted an eyebrow did he realize he'd cursed so foully in front of her. But the woman would turn a sane man into a blithering idiot! The thought of her wandering in and out of men's bedchambers, risking her virtue and her reputation, made his blood run cold. "You don't seem to understand," she said in a clipped tone, as if speaking to a child. "I have to catch a husband somehow. I need help, and I've nowhere else to turn. Minerva is rarely here, and Gran's matchmaking efforts are as subtle as a sledgehammer. And even if my brothers and their wives could do that sort of work, they're preoccupied with their own affairs. That leaves you, who seem to think that suitors drop from the skies at my whim. If I can't even entice you to help me for money, then I'll have to manage on my own." Turning on her heel, she headed for the door. Hell and blazes, she was liable to attempt such an idiotic thing, too. She had some fool notion she was invincible. That's why she spent her time shooting at targets with her brother's friends, blithely unconcerned that her rifle might misfire or a stray bullet hit her by mistake. The wench did as she pleased, and the men in her family let her. Someone had to curb her insanity, and it looked as if it would have to be him. "All right!" he called out. "I'll do it." She halted but didn't turn around. "You'll find out what I need in order to snag one of my choices as a husband?" "Yes." "Even if it means being a trifle underhanded?" He gritted his teeth. This would be pure torture. The underhandedness didn't bother him; he'd be as underhanded as necessary to get rid of those damned suitors. But he'd have to be around the too-tempting wench a great deal, if only to make sure the bastards didn't compromise her. Well, he'd just have to find something to send her running the other way. She wanted facts? By thunder, he'd give her enough damning facts to blacken her suitors thoroughly. Then what? If you know of some eligible gentleman you can strong-arm into courting me, then by all means, tell me. I'm open to suggestions. All right, so he had no one to suggest. But he couldn't let her marry any of her ridiculous choices. They would make her miserable-he was sure of it. He must make her see that she was courting disaster. Then he'd find someone more eligible for her. Somehow. She faced him. "Well?" "Yes," he said, suppressing a curse. "I'll do whatever you want." A disbelieving laugh escaped her. "That I'd like to see." When he scowled, she added hastily, "But thank you. Truly. And I'm happy to pay you extra for your efforts, as I said." He stiffened. "No need." "Nonsense," she said firmly. "It will be worth it to have your discretion." His scowl deepened. "My clients always have my discretion.