Ers Commercial Quotes

You'll have to go get laid by a random stranger." Bo pointed to the television. "Can I wait for a commercial or do I have to git-'er-done right now?" "You can wait.

In stories of drift into failure, organizations fail precisely because they are doing well—on a narrow range of performance criteria, that is—the ones that they get rewarded on in their current political or economic or commercial configuration. In the drift into failure, accidents can happen without anything breaking, without anybody erring, without anybody violating the rules they consider relevant.

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.' Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

the old anti-‘commercial’ tendencies mocked throughout this book have been bulked up into a worldview by the runaway growth of what I call semipopular music.” (Oh yeah, “semipopular music.” Er, “music more popular in form than in market share.” At least when it starts out. Under the rubric “alternative,” now also an established image-making strategy that informs many of the “brands” ambitious young musicians concoct for themselves.

An example is the campaign that Goodby, Berlin & Sil- verstein produced for the Northern California Honda Deal- ers Advertising Association (NCHDAA) in 1989. Rather than conform to the stereotypical dealer group advertising ("one of a kind, never to be repeated deals, this weekend 114 Figure 4.1 UNUM: "Bear and Salmon. Figure 4.2 UNUM: "Father and Child." 115 PEELING THE ONION only, the Honda-thon, fifteen hundred dollars cash back . . ." shouted over cheesy running footage), it was decided that the campaign should reflect the tone of the national cam- paign that it ran alongside. After all, we reasoned, the only people who know that one spot is from the national cam- paign and another from a regional dealer group are industry insiders. In the real world, all people see is the name "Honda" at the end. It's dumb having one of (Los Angeles agency) Rubin Postaer's intelligent, stylish commercials for Honda in one break, and then in the next, 30 seconds of car salesman hell, also apparently from Honda. All the good work done by the first ad would be undone by the second. What if, we asked ourselves, we could in some way regionalize the national message? In other words, take the tone and quality of Rubin Postaer's campaign and make it unique to Northern California? All of the regional dealer groups signed off as the Northern California Chevy/Ford/ Toyota Dealers, yet none of the ads would have seemed out of place in Florida or Wisconsin. In fact, that's probably where they got them from. In our research, we began not by asking people about cars, or car dealers, but about living in Northern California. What's it like? What does it mean? How would you describe it to an alien? (There are times when my British accent comes in very useful.) How does it compare to Southern California? "Oh, North and South are very different," a man in a focus group told me. "How so?" "Well, let me put it this way. There's a great rivalry between the (San Francisco) Giants and the (L.A.) Dodgers," he said. "But the Dodgers' fans don't know about it." Everyone laughed. People in the "Southland" were on a different planet. All they cared about was their suntans and flashy cars. Northern Californians, by comparison, were more modest, discerning, less likely to buy things to "make state- ments," interested in how products performed as opposed to 116 Take the Wider View what they looked like, more environmentally conscious, and concerned with the quality of life. We already knew from American Honda—supplied re- search what Northern Californians thought of Honda's cars. They were perceived as stylish without being ostentatious, reliable, understated, good value for the money . . . the paral- lels were remarkable. The creative brief asked the team to consider placing Honda in the unique context of Northern California, and to imagine that "Hondas are designed with Northern Californi- ans in mind." Dave O'Hare, who always swore that he hated advertising taglines and had no talent for writing them, came back immediately with a line to which he wanted to write a campaign: "Is Honda the Perfect Car for Northern Califor- nia, or What?" The launch commercial took advantage of the rivalry between Northern and Southern California. Set in the state senate chamber in Sacramento, it opens on the Speaker try- ing to hush the house. "Please, please," he admonishes, "the gentleman from Northern California has the floor." "What my Southern Californian colleague proposes is a moral outrage," the senator splutters, waving a sheaf of papers at the other side of the floor. "Widening the Pacific Coast Highway . . . to ten lanes!" A Southern Californian senator with bouffant hair and a pink tie shrugs his shoulders. "It's too windy," he whines (note: windy as in curves, not weather), and his fellow Southern Californians high-five and murmur their assent. The Northern Californians go nuts, and the Speaker strug- gles in vain to call everyone to order. The camera goes out- side as th

novels [4]. It follows that authentic text—text written for native speakers—is inappropriate for unassisted ER by all but the most advanced learners. For this reason, many educators advocate the use of learner literature, that is, stories written specifically for L2 learners, or adapted from authentic text [5]. For learners of English, there are over 40 graded reader series, consisting of over 1650 books with a variety of difficulty levels and genres [6].However, the time and expense in producing graded readers results in high purchase costs and limited availability in languages other than English and common L2‘s like Spanish and French. At a cost of £2.50 for a short English reader in 2001 [7] purchasing several thousand readers to cater for a school wide ER program requires a significant monetary investment. More affordable options are required, especially for schools in developing nations. Day and Bamford [8] recommend several alternatives when learner literature is not available. These include children's and young adult books, stories written by learners, newspapers, magazines and comic books. Some educators advocate the use of authentic texts in preference to simplified texts. Berardo [9] claims that the language in learner literature is ―artificial and unvaried‖, ―unlike anything that the learner will encounter in the real world‖ and often ―do not reflect how the language is really used‖. Berardo does concede that simplified texts are ―useful for preparing learners for reading 'real' texts. ‖ 2. ASSISTED READING Due to the large proportion of unknown vocabulary, beginner and intermediate learners require assistance when using authentic text for ER. Two popular forms of assistance are dictionaries and glossing. There are pros and cons of each approach. 1 A group of words that share the same root word, e.g. , run, ran, runner, runs, running. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee.NZCSRSC’11, April 18-21, 2011, Palmerston North, New Zealand

At a key point in the letter James told his readers: “You do not have because you do not ask God” (4:2). Prayer makes a difference. Your prayer makes a difference. “The prayer of a righteous person is powerful and effective” (5:16). One of the most successful advertising campaigns of recent years came from a regional airline in the US during the run-up to Christmas. They set up a “virtual Santa” in the departure lounge of a domestic flight. Passengers would scan their boarding pass, activating a screen featuring Santa (located somewhere else and with access to their flight details), who would then ask them what they wanted for Christmas before sending them on their way. Unbeknownst to the passengers, employees from the airline then went out to local malls to purchase and wrap the very things the passengers had asked for—everything from new socks to a widescreen TV. When the passengers arrived at their destination, their gifts arrived along with their luggage at the baggage belt. Many stood in disbelief when they realised what had happened. Needless to say, the video recording their reactions went viral, providing the airline with way more publicity and goodwill than a standard commercial would have generated. But after the warm glow from watching it subsided, I had one thought in my mind: The guy who only asked for socks must be kicking himself. Once he’d realised what had happened, surrounded by people with expensive cameras and tablets, he must have felt a little foolish clutching a pair of socks. If only he had known. If only he had asked. James does not want us to make the same mistake. The prayer of a righteous man is powerful and effective. It is real. Things actually happen. God answers. How foolish we are not to pray far more than we do. How foolish, at the end of the day, aware of all that we could have had, to be left clutching the equivalent of a pair of socks that we never even realised we would get. Not every Christian can be a great theologian, preacher, missionary or evangelist. But every Christian can be a great and effective pray-er.

how many more such offices, legal, commercial, dull to all appearance with the utter dullness of everyday routine, hid beneath their drab, commonplace exteriors such human dramas of terror and of passion.

Wellicht zelfs dient de Europese islam een reformatie te ondergaan, waarin hij de innerlijkheid en waarde van het vrije individu tot een diepe waarheid van zijn geloof maakt. Omgekeerd is het echter ook van belang om bij onszelf te rade te gaan en te onderkennen dat er wellicht een kern van waarheid zit in de aantijging vanuit islamistische hoek, dat toch ook onze moderne samenleving haar kwaad heeft als haar eigen schaduw, namelijk daar waar zij overal de vrije markt en de commercie laat begaan en in het prediken van het vrije individu van geen kwaad wil weten. Alleen immers wanneer een politieke gemeenschap zich daadwerkelijk richt op de juiste vorming van haar burgers, mag zij zich ook werkelijk beschaafd noemen. Daarmee zouden we dan wederom een oude wijsheid eren, namelijk dat je grootste vijand niet van buiten komt, maar van binnen.