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If you had told nine-year-old me that one day I would be the face of any beauty campaign that celebrated my dark skin and Ashanti features especially, I would not have believed you. I was still nursing stings that would continue into adulthood of being shaded for my complexion. I remember the schoolchildren who would put their arms next to mine and sigh in relief that their skin was not as dark. If you told me the beauty campaign would somehow be linked to science, technology, engineering, and mathematics (STEM), I would be further confused. Yet in 2021 I became the face of Olay’s #DecodeTheBias campaign and in the process worked to increase the number of women in STEM; develop guidelines for creating just, responsible, and inclusive consumer AI products; and elevate public awareness about issues of algorithmic bias. I still remember my spokesperson talking points.
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Joy Buolamwini (Unmasking AI: My Mission to Protect What Is Human in a World of Machines)