Elevator Instagram Quotes

I live love in each moment. I let love heal me and elevate me to my highest self.

She longed for the days when everyone’s eyes weren’t glued to a small screen; when you walked into an elevator and smiled at a stranger, or had a conversation with a cabdriver; when your dinner companion didn’t spend the meal art-directing an Instagram shoot of the peony centerpiece. Imogen sometimes wondered if people weren’t letting social media dictate their entire lives. Did they choose to go to one party over another because it would look better on Instagram? Did they decide to read a story just so they could tweet about it? Have we all become so desperate to share everything that we’ve stopped enjoying our lives?

Where to post your ad online is different depending on your typical customers and employees. My avatar spends time hanging out on Instagram, TikTok, YouTube, and Snapchat. Being in those places gives me the best chance of getting exposed to as many people as possible who might be a good fit. My customers, on the other hand, are fifty- and sixty-something-year-old homeowners. They hang out in different places online, like Facebook, Nextdoor, Instagram, and Google.

Some businesses take a unique approach to this. Footwear brand Toms, already beloved thanks to its renowned blend of “social purpose” and product, forgoes splashy celebrity marketing campaigns. Instead, they engage and elevate real customers. During the summer of 2016, Toms engaged more than 3.5 million people in a single day using what they call tribe power. The company tapped into its army of social media followers for its annual One Day Without Shoes initiative to gather millions of Love Notes on social media. However, Toms U.K. marketing manager Sheela Thandasseri explained that their tribe’s Love Notes are not relegated to one day. “Our customers create social content all the time showing them gifting Toms or wearing them on their wedding day, and they tag us because they want us to be part of it.”2 Toms uses customer experience management platform Sprinklr to aggregate interactions on Facebook, Instagram, and Twitter. Toms then engages in a deep analysis of the data generated by its tribe, learning what customers relish and dislike about its products, stores, and salespeople so they can optimize their Complete Product Experience (CPE). That is an aggressive, all-in approach that extracts as much data as possible from every customer interaction in order to see patterns and craft experiences. Your approach might differ based on factors ranging from budget limitations to privacy concerns. But I can attest that earning love does not necessarily require cutting-edge technology or huge expenditures. What it does require is a commitment to delivering the building blocks of lovability that I reviewed in the previous chapter. Lovability begins with a mindset that makes it a priority. The building blocks are feelings — hope, confidence, fun. If you stack them up over and over again, eventually you will turn those feelings into a tower of meaningful benefits for everyone with a stake in your business, including owners, investors, employees, and customers. Now let’s look more closely at those benefits and the groups they affect.