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Sportsbook logos are emblazoned everywhere, from billboards to trash cans to sports arenas. At Fenway Park, a half mile from PHAI’s office, the historic Green Monster left field wall is adorned with a BetMGM logo, and DraftKings and Fanatics logos are visible from home plate. These ads ensure that branding for all three companies is visible throughout the game, not just during the commercial breaks. Sports media companies, too, are invariably sponsored by sportsbooks, if they do not have a sportsbook of their own, with gambling content integrated into news and analysis. Ads are just as easy to find online, with 2.1 million digital advertising units in 2023, according to the AGA. Many of these are on social media, where for some people gambling is inescapable. Numerous bettors described feeds inundated with gambling influencers, both paid advertisements and so-called gambling influencers touting their expert picks and big parlay wins. The algorithm is relentless, picking up on the fact that someone is interested in betting content and serving them a steady diet of it. This situation is especially challenging if someone wants to take a break from gambling, as it can prove difficult to reprogram the algorithm entirely.
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Jonathan D. Cohen (Losing Big: America's Reckless Bet on Sports Gambling)