Differentiation Marketing Quotes

Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.

You can’t ignore the importance of being unique, remarkable, and differentiated in a highly crowded market.

Launching a similar product still needs some kind of differentiation.

Can you guess what makes me choose other restaurants over vegan restaurants when there is a perfect match in my dietary needs and those restaurants’ offerings? It is the inability of most of the vegan restaurants to differentiate between the needs of a vegan who never had meat and a vegan who is not born as one but became one with time.

Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood.

It's a fact...that in societies like ours sex truly represents a second system of differentiation, completely independent of money; and as a system of differentiation it functions just as mercilessly. The effects of these two systems are, furthermore, strictly equivalent. Just like unrestrained economic liberalism, and for similar reasons, sexual liberalism produces phenomena of absolute pauperization . Some men make love every day; others five or six times in their life, or never. Some make love with dozens of women; others with none. It's what's known as 'the law of the market'...Economic liberalism is an extension of the domain of the struggle, its extension to all ages and all classes of society. Sexual liberalism is likewise an extension of the domain of the struggle, its extension to all ages and all classes of society.

Someone is sitting in the shade today because someone planted a tree a long time ago. —Warren Buffett

The CEO of a major publishing house was concerned about the lack of creativity among his editorial and marketing staffs. He hired a group of high-priced psychologists to find out what differentiated the creative employees from the others. After studying the staff for one year, the psychologists discovered only one difference between the two groups: The creative people believed they were creative and the less creative people believed they were not.

In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose.

most schools also focus too much on providing students with a set of predetermined skills, such as solving differential equations, writing computer code in C++, identifying chemicals in a test tube, or conversing in Chinese. Yet since we have no idea what the world and the job market will look like in 2050, we don’t really know what particular skills people will need. We might invest a lot of effort teaching kids how to write in C++ or speak Chinese, only to discover that by 2050 AI can code software far better than humans, and a new Google Translate app will enable you to conduct a conversation in almost flawless Mandarin, Cantonese, or Hakka, even though you only know how to say “Ni hao.

Having a Grand Slam offer makes it almost impossible to lose. But why? What gives it such an impact? In short, having a Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times. How? It allows you to differentiate yourself from the marketplace. In other words, it allows you to sell your product based on VALUE not on PRICE. Commoditized = Price Driven Purchases (race to the bottom) Differentiated = Value Driven Purchases (sell in a category of one with no comparison. Yes, market matters, which I will expound on in the next chapter) A commodity, as I define it, is a product available from many places. For that reason, it’s prone to purchases based on “price” instead of “value.” If all products are “equal,” then the cheapest one is the most valuable by default. In other words, if a prospect compares your product to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they commoditized you. How embarrassing! But

mass times its acceleration—is a differential equation because acceleration is a second derivative with respect to time. Equations involving derivatives with respect to time and space are examples of partial differential equations and can be used to describe elasticity, heat, and sound, among other things.

Big Brother has no interest in well-informed citizens capable of critical thinking. Big Brother wants you to shop at Wal-Mart, where He will control the media that influences your life. The media works with the government and with the large corporations to form mass culture, which is utilized to create public consent, and most folks aren’t even aware of this process as it goes on all around them. Big Brother is actively seeking the complacency of the wage-slaves. Big Brother doesn’t want you to know about the spoken word performances given by Henry Rollins, or Jello Biafra or Terrence McKenna- or a thousand other people- because they will crack your laminate of societal posturing. Big Brother doesn’t want you to know about Bill Hicks, because Brother Bill will provide you with the courage and impetus to spit in Big Brother’s face. The internet is but one facet of our mass-marketed popular culture, and everyone is plugged into it. If you’re reading this, you are a part of it, the internet, one large hive mind, a singular consciousness. And that can be a good thing, but too often, people let themselves slip into it, into this world, to the point where they are no longer able to differentiate between what they think, what they know, and what is thrust upon them. They have no access to their own point of view, or their own spiritual consciousness, for lack of a better way to phrase it. So, to answer your question, in a lengthy and circuitous fashion, I would say that disgust with intellectual sloth, puerile voyeurism and dissent are the primary proponents in my work.

But I was doing a bit of cleaning when you rang—the studio gets filthy—and the dust must have confused my powers of differentiation.

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?

But differentiation loses its meaning when the features and functionality have exceeded what the market demands.

Supply chain leaders manage complex systems with complex processes with increasing complexity. Leaders

Time is money. If we could take one day of transit time out of the supply chain, we could free up $1 billion in cash. Unfortunately, we cannot.

supply chain was and still is the silent enabler behind great companies, world economies, and successful communities. It

Today, it is focused on not just building chains but also on the design of agile networks.

The most important characteristic of content marketing today is not quality or quantity. It’s insight. And that is the differentiator lacking almost everywhere.

Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.

Is my product compelling to our target customer? Have we made this product as easy to use as humanly possible? Will this product succeed against the competition? Not today’s competition, but the competition that will be in the market when we ship? Do I know customers who will really buy this product? Not the product I wish we were going to build, but what we’re really going to build? Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?

In a nutshell, Blue Ocean Strategy is about creating completely new industries through fundamental differentiation as opposed to competing in existing industries by tweaking established models. Rather than outdoing competitors in terms of traditional performance metrics, Kim and Mauborgne advocate creating new, uncontested market space through what the authors call value innovation.

The term supply chain is not new. It is fundamental to military strategy. It was the difference between winning and losing in the Napoleonic wars and the Battle of the Bulge in World War II. The

The key to sustained and profitable growth is to find a repeatable formula that utilizes the most powerful and differentiated strengths in your core and applies them to a series of new "adjacent" markets.

Execution is the single greatest market differentiator. Great companies and successful individuals execute better than their competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution.

It follows from Schopenhauer’s analysis that evert genuine work of art must have its origin in direct perception; that is to say it does not originate in concepts, and concepts are not what it communicates. This is what more than anything else differentiates good art from bad, or more accurately authentic from inauthentic art. The latter often originates in a desire on the part of the artist to meet some demand external to himself – to win approval, say, or be in the fashion, or supply a market – or else to put over a message of some sort. Such an artist starts by trying to thin what it would be a good idea to do – in other words, the starting point of the process for him is something that exists in terms of concepts. The inevitable result is dead art, of whatever kind, whether imitative, academic, commercial, didactic or fashion-conscious. It may be successful in its day because it meets the demands of its day, but once that day is over it has no inner life of its own with which to outlive it.

A third path that a business can follow—an offshoot of our two main strategies—is pursuing a highly targeted market and focusing its resources on serving that tight segment, whether through cost leadership or differentiation. This is the focus strategy.

The “quality revolution” in the latter half of the 20th century has taken us to a point where all products that reach a supermarket shelf work. The competitive differentiators of the future will be products which are the most innovative, even though they may not be the best

How does Kiran Mazumdar-Shaw choose one idea over another? She asks herself seven questions. Do I have a basic understanding of the area? Do I know something about what is happening in the larger space of that idea? How will I build differentiation, particularly if the idea is a common product? How do I make it affordable and at the same time, deliver high value? Wherever there is a collaborator involved in the ideation process, how do I create larger leverage through the relationship beyond just that one idea? Do I know upfront who will be a paying customer and how I will go about marketing my idea? Finally, do I have conviction about the idea?

It is conventionally believed that companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost.21 In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously.

Nothing pushes down Mexican labor costs—increasing the differential—like a drug war raging throughout the country. In fact, the more violent the war, the lower Mexican labor costs, and so the greater the Mexican/American differential and the more attractive Mexico becomes to foreign direct investment seeking an advantage in the American market.

Product considerations in Luxury marketing   Ultra luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience. A visit

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.

As shown in figure 2-2, to break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry’s strategic logic and business model: Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?

Quite often, the discussion of purpose in an organizational setting is diluted by groupthink, as most people don’t feel comfortable giving their honest opinion, especially when doing so could impact their employment or financial status. Therefore, organizations must work to find ways to create safe environments for honest sharing and empower key stakeholders to make decisions that aren’t always popular—because to do something truly special, you must be as honest, defined, and differentiated as possible.

With our desire to have more, we find ourselves spending more and more time and energy to manage and maintain everything we have. We try so hard to do this that the things that were supposed to help us end up ruling us. We eventually get used to the new state where our wishes have been fulfilled. We start taking those things for granted and there comes a time when we start getting tired of what we have. We're desperate to convey our own worth, our own value to others. We use objects to tell people just how valuable we are. The objects that are supposed to represent our qualities become our qualities themselves. There are more things to gain from eliminating excess than you might imagine: time, space, freedom and energy. When people say something is impossible, they have already decided that they don't want to do it. Differentiate between things you want and things you need. Leave your unused space empty. These open areas are incredibly useful. They bring us a sense of freedom and keep our minds open to the more important things in life. Memories are wonderful but you won't have room to develop if your attachment to the past is too strong. It's better to cut some of those ties so you can focus on what's important today. Don't get creative when you are trying to discard things. There's no need to stock up. An item chosen with passion represents perfection to us. Things we just happen to pick up, however, are easy candidates for disposal or replacement. As long as we stick to owning things that we really love, we aren't likely to want more. Our homes aren't museum, they don't need collections. When you aren't sure that you really want to part with something, try stowing it away for a while. Larger furniture items with bold colors will in time trigger visual fatigue and then boredom. Discarding things can be wasteful. But the guilt that keeps you from minimizing is the true waste. The real waste is the psychological damage that you accrue from hanging on to things you don't use or need. We find our originality when we own less. When you think about it, it's experience that builds our unique characteristics, not material objects. I've lowered my bar for happiness simply by switching to a tenugui. When even a regular bath towel can make you happy, you'll be able to find happiness almost everywhere. For the minimalist, the objective isn't to reduce, it's to eliminate distractions so they can focus on the things that are truly important. Minimalism is just the beginning. It's a tool. Once you've gone ahead and minimized, it's time to find out what those important things are. Minimalism is built around the idea that there's nothing that you're lacking. You'll spend less time being pushed around by something that you think may be missing. The qualities I look for in the things that I buy are: - the item has a minimalistic kind of shape and is easy to clean - it's color isn't too loud - I'll be able to use it for a long time - it has a simple structure - it's lightweight and compact - it has multiple uses A relaxed moment is not without meaning, it's an important time for reflection. It wasn't the fallen leaves that the lady had been tidying up, it was her own laziness that she had been sweeping away. We are what we repeatedly do. Excellence, then, is not an act but a habit. With daily cleaning, the reward may be the sense of accomplishment and calmness we feel afterward. Cleaning your house is like polishing yourself. Simply by living an organized life, you'll be more invigorated, more confident and like yourself better. Having parted with the bulk of my belongings, I feel true contentment with my day-to-day life. The very act of living brings me joy. When you become a minimalist, you free yourself from all the materialist messages that surround us. All the creative marketing and annoying ads no longer have an effect on you.

But in order to make this new theory echo Newton’s laws and conform to the rigours of differential calculus, Jevons, Walras and their fellow mathematical pioneers had to make some heroically simplifying assumptions about how markets and people work. Crucially, the nascent theory hinged on assuming that, for any given mix of preferences that consumers might have, there was just one price at which everyone who wanted to buy and everyone who wanted to sell would be satisfied, having bought or sold all that they wanted for that price. In other words, each market had to have one single, stable point of equilibrium, just as a pendulum has only one point of rest. And for that condition to hold, the market’s buyers and sellers all had to be ‘price-takers’—no single actor being big enough to have sway over prices—and they had to be following the law of diminishing returns. Together these assumptions underpin the most widely recognised diagram in all of microeconomic theory,

Then there are the trading markets, which trade 24/7, 365 days a year. These global and eternally open markets also differentiate cryptoassets from the other assets discussed herein.

percent return, but international stocks returned 187 percent. The very fact that the returns differentials could be this large between U.S. and international stocks shows that you don’t get enough international exposure by just buying U.S. stocks. Faulty argument #2: One should overweight international stocks, because most of the world’s economic growth will come from overseas. I certainly agree with this argument, but that does not translate into international stocks outpacing U.S. stocks. That’s because it’s not exactly a secret that countries like China and India are growing faster than the United States, and this knowledge is already priced into the market. This is the same phenomenon as Google being priced at much higher multiples than Ford, because we know Google has better economic prospects. Remember that beaten-up value stocks tend to make better investments than the star growth stocks. The same may be true in that the fastest-

Isabella Di Fabio Website If you are designing a website and want more visitors, we recommend that you continue to explore tips that you can use when creating a website. If you have any tips for writing website content for your website or other types of content, please feel free to share them with us. Isabella Secret Story telling of Optimize a Website - This allows you to optimize your articles with the appropriate keywords that can attract visitors to your website. SEO best practices that help your readers find more great content by linking to specific words and phrases. So when you write content for your websites, use SEO best practices to help you improve your page rank and key keywords. If you follow the steps above, you can learn how to write web page content that will attract readers and search engines, generate revenue and ensure that your pages do everything they can to help you grow your business. These five steps give you a solid foundation on which to grow your website, no matter what type of website you create. Before you write a word about content for your websites, you know what content you are writing and How will it work for you? Isabella Di Fabio Be aware that your company owns the rights to all content on its website, including the content on your website. To be clear, your site is not protected by copyright, and you cannot copyright any of the contents of the site that includes the pages, images, videos, links, text, audio and video content of your site. You need to ask yourself how differentiating content should be, who created it, and how you know if it really makes a significant contribution to your website. Your website should generate content without trying to guess what might go down well in search engines. Feed the real interest in your topic from the readers of your website to the topic and control the traffic on this topic. Isabella Di Fabio Secret Story of Web Design - In other words, write content that answers questions, explain how you can do something for your readers, and provide the quality information you want. It's one thing to create content optimized for search engine bots, but it's another to write it in a way that makes Google search more valuable. Create content that users actually want to read and create it in the best possible quality. When you learn how to write content on your website, you want to consider all the ways you can encourage the reader to become active on the site.

Active investors have a number of options available to them. First, they can decide to make their portfolio more aggressive or more defensive than the index, either on a permanent basis or in an attempt at market timing. If investors choose aggressiveness, for example, they can increase their portfolios’ market sensitivity by overweighting those stocks in the index that typically fluctuate more than the rest, or by utilizing leverage. Doing these things will increase the “systematic” riskiness of a portfolio, its beta. (However, theory says that while this may increase a portfolio’s return, the return differential will be fully explained by the increase in systematic risk borne. Thus doing these things won’t improve the portfolio’s risk-adjusted return.)

Active investors have a number of options available to them. First, they can decide to make their portfolio more aggressive or more defensive than the index, either on a permanent basis or in an attempt at market timing. If investors choose aggressiveness, for example, they can increase their portfolios’ market sensitivity by overweighting those stocks in the index that typically fluctuate more than the rest, or by utilizing leverage. Doing these things will increase the “systematic” riskiness of a portfolio, its beta. (However, theory says that while this may increase a portfolio’s return, the return differential will be fully explained by the increase in systematic risk borne. Thus doing these things won’t improve the portfolio’s risk-adjusted return.) Second, investors can decide to deviate from the index in order to exploit their stock-picking ability—buying more of some stocks in the index, underweighting or excluding others, and adding some stocks that aren’t part of the index. In doing so they will alter the exposure of their portfolios to specific events that occur at individual companies, and thus to price movements that affect only certain stocks, not the whole index. As the composition of their portfolios diverges from the index for “nonsystematic” (we might say “idiosyncratic”) reasons, their return will deviate as well. In the long run, however, unless the investors have superior insight, these deviations will cancel out, and their risk-adjusted performance will converge with that of the index.

By applying the four actions of eliminating, reducing, raising, and creating, they differentiate their profiles from the industry’s average profile.

Building mental availability requires distinctiveness and clear branding, while brands seldom compete on meaningful differentiation.

It is sometimes argued that the biologically determined differential success rates of men and women are unjust since, had women been treated fairly over the milennia, the market would have evolved to reward female talents as much as it now rewards male talents. Trying to substantiate a conditional this counterfactual is like trying to determine whether Julius Caesar would have used atomic weapons had they been available 2,000 years ago.

All capital investments inherently suffer the risk of permanent capital loss. As an investor, it is your job to differentiate between market volatility and a permanent capital loss. You can only achieve this when you fundamentally understand why you bought the asset in the first place.

What’s interesting is that this doesn’t mean that these brands are necessarily “better” or “worse” than other offerings in the market. It does, however, mean that they are differentiated—differentiated in a way that allows them to cultivate a different relationship with their customers, differentiated in a way that allows them to stand apart from the herd.

Clear and persuasive copywriting. Classic, heartfelt storytelling that speaks to people’s everyday problems. A strong and well-communicated differentiator, so I stand out from the competition. An email list I control and regularly provide value to. Informative, insightful content that delivers value upfront while also moving people toward a sale. Long-term relationships that will continue to bear fruit for years. Authentic testimonials that help people see themselves in what I’m offering.

Effective branding strategies differentiate a school from its competitors, fostering loyalty among existing students, staff, and parents while attracting new ones.

First, be different. Offer something other rentals on the market don’t; you can differentiate, for example, by allowing a different lease term (like six months), allowing pets, or even offering better management and communication; all three are covered throughout the book.

Your potential to create wealth is found between your education on how to make money, and your willingness to live in poverty. By education on how to make money, I am referring here to the many skills you need to acquire for a job, in communication, but also organizational and ethical skills. By willingness to live in poverty, I am referring here to the sacrifices you are willing to make. You see, people fear poverty as if they could avoid it, but the one who escapes it faster, is the one who embraces it better. This means spending as less as possible in your habits, not worrying about what others think of you, and committing yourself to become a servant, even a slave, to your higher self. The reason why so many people struggle to accumulate wealth, is because they are avoiding both of these things just mentioned. They don't want to work, for themselves or others, they aren't willing to make sacrifices, they care a lot about what others think of them, they don't want to save any money, they spend without any sense of responsibility, and they also have no interest in investing on their education, either through formal means or by reading books. Most people don't read, they are waiting for the world to offer them the solutions they want, and the trust luck and shortcuts more than they trust their own capacity to achieve things with their own efforts. That's why they can't get to where they want in life. What I just said, can be applied to any other area of life. Even a good marriage requires education on how to make it work and sacrifices to make it work, and just as much as a dog will require you to sacrifice your time and learn better ways of communicating with him. Your own existence depends on a balance of an education on opportunities and a commitment to find them. So what is the most imbecile thing anyone can tell you? The most dumb persons you will ever find, are those who tell you the exact opposite of what I just said, and in doing so, separate everything in different categories. They will say that happiness doesn't require wealth, or that wealthy individuals are miserable. They will say that love requires luck, or that education isn't necessary to become successful. And you have quite a bunch of idiots in this world, marketing their foolish views on others, as if they were absolute truth. You tend to buy into such views with the love and attachment you feel for them. Thus, be wary of the merchants of incompetence. They will try to sell you the most stupid ideas about life. And if you trust them, you will fail, and keep on failing, until you realize you trusted the wrong people. If you think education is expensive, know that stupidity is a lot more. It can cost you an entire existence in the dark. The path to enlightenment is a path of integration, while the distance is measured in segregations. Stupidity is found in the relativity of everything. The dumber one is, the more he or she will think in terms of differentiations. The wiser one is, the more he or she will focus on the similarities and correlations, because enlightenment is found in an upward route towards oneness.

Most of my career has been spent selling “plans of action and programmes of collaboration,” whether to Rexall to start up Pronto Markets; or Bank of America to buy out Pronto; or landlords; or vendors, many of whom have been very skeptical of, if not outright hostile to, my plans; and above all to my employees. If you want to know what differentiates me from most managers, that’s it. From the beginning, thanks to Ortega y Gasset, I’ve been aware of the need to sell everybody.

A new awareness of the integral role that social networks play in long-distance migration goes beyond traditional ‘rational-choice and decision-making models’ drawn from classical economics that content themselves with explaining migration as the outcome of a ‘cost-benefit analysis of the most favorable destination.’ According to recent theory, something more than the push and pull of differential labor markets, hunger, or the search for religious freedom sends people into long-distance emigration. Voluntary migrations do not depend merely on autonomous individuals weighing the costs and benefits of uprooting themselves. Rather, social networks and relationships bind uprooted people on to another like the links in a chain. ‘Chain migration’ is sustained from within, and indeed ‘can become self-perpetuating,’ as ‘each act of migration itself creates the social structure needed to sustain’ further migration. News of another’s good fortune in a distance place, information about unforeseen opportunities, invitations to follow in another’s migratory footsteps, or a familial obligation to do so—the long reach of social relations such as these are the incentive that draws people into exile in other lands and accounts for the enormous scale of some systems of international migration.

Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their values. 8. Build brand loyalty and give customers a story to tell. 9. Attract the kind of like-minded employees we want. 10. Help us to stay motivated and continue to do work we’re proud of.

Though we recognize distinct cultural differences across time and place, the commonalities warrant our attention. To think about how these ancient commonalities need to be differentiated from our modern ways of thinking, we can use the metaphor of a cultural river, where the currents represent ideas and conventional ways of thinking. Among the currents in our modern cultural context we would find fundamentals such as rights, privacy, freedom, capitalism, consumerism, democracy, individualism, globalism, social media, market economy, scientific naturalism, an expanding universe, empiricism, and natural laws, just to name a few. As familiar as these are to us, such ways of thinking were unknown in the ancient world. Conversely, the ancient cultural river had among their shared ideas currents that are totally foreign to us. Included in the list we would find fundamental concepts such as community identity, the comprehensive and ubiquitous control of the gods, the role of kingship, divination, the centrality of the temple, the mediatory role of images, and the reality of the spirit world and magic. It is not easy for us to grasp their shape or rationale, and we often find their expression in texts impenetrable. In today’s world people may find that they dislike some of the currents in our cultural river and wish to resist them. Such resistance is not easy, but even when we might occasionally succeed, we are still in the cultural river—even though we may be swimming upstream rather than floating comfortably on the currents. This was also true in the ancient world. When we read the Old Testament, we may find reason to believe that the Israelites were supposed to resist some of the currents in their cultural river. Be that as it may (and the nuances are not always easy to work with), they remain in that ancient cultural river. We dare not allow ourselves to think that just because the Israelites believed themselves to be distinctive among their neighbors that they thought in the terms of our cultural river (including the dimensions of our theology). We need to read the Old Testament in the context of its own cultural river. We cannot afford to read instinctively because that only results in reading the text through our own cultural lenses. No one reads the Bible free of cultural bias, but we seek to replace our cultural lenses with theirs. Sometimes the best we can do is recognize that we have cultural lenses and try to take them off even if we cannot reconstruct ancient lenses. When we consider similarities and differences between the ancient cultural river and our own, we must be alert to the dangers of maintaining an elevated view of our own superiority or sophistication as a contrast to the naïveté or primitiveness of others. Identification of differences should not imply ancient inferiority. Our rationality may not be their rationality, but that does not mean that they were irrational. Their ways of thinking should not be thought of as primitive or prehistorical. We seek to understand their texts and culture, not to make value judgments on them.

When it came to understanding a product on the technical level and then turning that detailed information into key marketing and sales messages by defining a unique selling proposition and differentiation from competition, I was suddenly enjoying my daily work more than ever before.

Statistical surveying assumes a critical part in grasping business sector elements, customer conduct, and industry patterns, especially in arising economies like Myanmar. As organizations in Myanmar look to explore a quickly developing business sector scene, the administrations presented by statistical surveying firms become progressively important. In this article, we will investigate the universe of market research firms in Myanmar , with a particular spotlight on AMT Statistical surveying. From their administrations and industry experiences to their effect on business development, we will dive into the key viewpoints that make statistical surveying fundamental for progress in Myanmar's business climate. 1. 1. Prologue to Statistical surveying Firms in Myanmar Understanding the Statistical surveying Industry in Myanmar Welcome to the universe of market research firms in Myanmar! In a nation overflowing with potential and valuable learning experiences, statistical surveying firms assume a vital part in assisting organizations with exploring the unique scene. 2. Outline of AMT Statistical surveying in Myanmar Foundation and History of AMT Statistical surveying AMT Statistical surveying isn't your regular person in the business. With a set of experiences as brilliant as a rainbow and a standing that sparkles more splendid than a disco ball, AMT has cut its name as a believed accomplice for organizations looking for bits of knowledge in Myanmar. Key Differentiators of AMT Statistical surveying What separates AMT from the rest? Consider them the Sherlock Holmes of statistical surveying - sharp, clever, and consistently a stride ahead. Their mystery ingredient lies in their capacity to mix information with instinct, giving clients a triumphant edge on the lookout. 3. Administrations Presented by AMT Statistical surveying Statistical surveying and Investigation Administrations AMT doesn't simply do the math and regurgitate reports. They jump profound into the dim waters of market patterns, purchaser conduct, and contender experiences to present a platter of key suggestions that hit the bullseye without fail. Counseling and Warning Administrations Need a directing hand in the deceptive territory of the Myanmar market? AMT's counseling and warning administrations resemble a compass, pointing you in the correct heading and assisting you with avoiding entanglements. Think of them as your market whisperers. 4. Industry Bits of knowledge and Patterns in Myanmar Key Businesses in Myanmar's Market From the clamoring roads of Yangon to the quiet shores of Inle Lake, Myanmar's market is a blend of different businesses. Whether it's the roaring tech area or the customary rural industry, AMT Statistical surveying keeps a finger on the beat, all things considered, Arising Patterns and Potential open doors What's hot and what's not in Myanmar? AMT Statistical surveying has their radio wires up, scouring the skyline for arising patterns and once in a lifetime kinds of chances that could be a distinct advantage for organizations. Remain tuned with them to ride the flood of progress in Myanmar's always developing market.## 5. Significance of Statistical surveying in Myanmar's Business Scene Statistical surveying assumes a urgent part in assisting organizations with exploring the unique scene of Myanmar. By giving significant bits of knowledge into purchaser inclinations, market patterns, and contender techniques, statistical surveying engages organizations to pursue informed choices that drive development and achievement.

Depending on the competitive landscape, some opportunities might be table stakes, while others might be strategic differentiators. Choosing one over the other will depend on your current position in the market. A missing table stake could torpedo sales, while a strategic differentiator could open up new customer segments. The key is to consider how addressing each opportunity positions you against your competitors. With market factors, we also want to consider any external trends (both opportunities and threats) that might impact which opportunity we might choose.

One way to make yourself less vulnerable to copycats is to build a moat around your business. How Can I Build a Moat? As you scale your company, you need to think about how to proactively defend against competition. The more success you have, the more your competitors will grab their battering ram and start storming the castle. In medieval times, you’d dig a moat to keep enemy armies from getting anywhere near your castle. In business, you think about your economic moat. The idea of an economic moat was popularized by the business magnate and investor Warren Buffett. It refers to a company’s distinct advantage over its competitors, which allows it to protect its market share and profitability. This is hugely important in a competitive space because it’s easy to become commoditized if you don’t have some type of differentiation. In SaaS, I’ve seen four types of moats. Integrations (Network Effect) Network effect is when the value of a product or service increases because of the number of users in the network. A network of one telephone isn’t useful. Add a second telephone, and you can call each other. But add a hundred telephones, and the network is suddenly quite valuable. Network effects are fantastic moats. Think about eBay or Craigs-list, which have huge amounts of sellers and buyers already on their platforms. It’s difficult to compete with them because everyone’s already there. In SaaS—particularly in bootstrapped SaaS companies—the network effect moat comes not from users, but integrations. Zapier is the prototypical example of this. It’s a juggernaut, and not only because it’s integrated with over 3,000 apps. It has widened its moat with nonpublic API integrations, meaning that if you want to compete with it, you have to go to that other company and get their internal development team to build an API for you. That’s a huge hill to climb if you want to launch a Zapier competitor. Every integration a customer activates in your product, especially if it puts more of their data into your database, is another reason for them not to switch to a competitor. A Strong Brand When we talk about your brand, we’re not talking about your color scheme or logo. Your brand is your reputation—it’s what people say about your company when you’re not around.

It is never an idea, technology, market forces, or access to capital that makes a company innovative. What differentiates an innovative company from an average company is the people working inside the company.

what differentiates a good anything from a great anything you care to think about (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art… keep going) is that the great stuff, the things we give a damn about, have the heart left in them.

The glorious world of work stumbles at various obstacles: pregnancy, age, lack of education, desperation (particularly of migrant and illegal workers, the nannies and cleaners who work so that richer women can do the same). The job market continues to differentiate between men and women – the most blatant is the surprisingly resilient pay differential for the same jobs, and the predominance of women in part-time and badly-paid work.

share. The company’s stock price immediately fell by 26% as the move was widely hailed as a disaster for premium brands. But it was not; it was just the end of a premium brand being overpriced; the problem was that Marlboro had opened up too big of a price premium, opening the door for all kinds of competitors. The event precipitated the end of cigarette price wars because many competitors were unable to compete with a more affordable Marlboro. Within two years, Philip Morris’s stock had fully recovered. The Canadian cola market has demonstrated time and again the consumer’s willingness to switch from Coca-Cola or Pepsi to private label colas if the price differential were greater than $1 for a box of 12 cans. Opening too big a price differential begins a price war by increasing the volume that moves around the market because of price.

Role of quality: The quality of the shopping experience provides weaker differential advantages than quality can bring to product brands, but it can still have an impact. As retailers add new services, such as banking, insurance etc., they can strengthen the quality of the shopping experience and enter new markets. Brands,

Branding is a key communication tool and technique, which provides both consumers and manufactures with a way of differentiating their product or service.

Marijuana, like wine, has been hybridized into endless varietals. But heroin is a commodity, like sugar, and usually varies only in how much it’s been cut—that is, diluted—or how well it’s been processed and refined. Thus, to differentiate their product, dealers learned to market aggressively, and New York City is where they learned to do it first.

the tension between commoditization and product differentiation — that is, between wanting to sell in a thick market to buyers even if they don’t care who you are, and trying to make your product special enough that many buyers will care enough about you to seek you out.

My target customer will be? (Tip: how would you describe your primary target customer) The problem my customer wants to solve is? (Tip: what does your customer struggle with or what need do they want to fulfill) My customer’s need can be solved with? (Tip: give a very concise description / elevator pitch of your product) Why can’t my customer solve this today? (Tip: what are the obstacles that have prevented my customer from solving this already) The measurable outcome my customer wants to achieve is? (Tip: what measurable change in your your customer’s life makes them love your product) My primary customer acquisition tactic will be? (Tip: you will likely have multiple marketing channels, but there is often one method, at most two, that dominates your customer acquisition — what is your current guess) My earliest adopter will be? (Tip: remember that you can’t get to the mainstream customer without getting early adopters first) I will make money (revenue) by? (Tip: don’t list all the ideas for making money, but pick your primary one) My primary competition will be? (Tip: think about both direct and indirect competition) I will beat my competitors primarily because of? (Tip: what truly differentiates you from the competition?) My biggest risk to financial viability is? (Tip: what could prevent you from getting to breakeven? is there something baked into your revenue or cost model that you can de-risk?) My biggest technical or engineering risk is? (Tip: is there a major technical challenge that might hinder building your product?)

As you'll soon see, coming up with winning products is never easy. We need a product that our customers love, yet also works for our business. However, a very large component of what is meant by works for our business is that there is a real market there (large enough to sustain a business), we can successfully differentiate from the many competitors out there, we can cost‐effectively acquire and engage new customers, and we have the go‐to‐market channels and capabilities required to get our product into the hands of our customers.

Business Plan Writers If you need a business plan in less than a week, our consulting service can help! Our business plan consultants will create a business strategy that will impress your investors. We looked at all the best business plan writing services and compared their features and pricing. Here is our in depth comparison and recommendations. A business plan writing service is a team of business experts that take your ideas & numbers, combine it with some of their own research and produce a professional, well-formatted business plan. We looked at the 3 top business plan writing services and compared their features and pricing. From start-up guidance to operations consulting, your company can become more successful with the support of one of our business consultants. First, let our team learn more about your business and listen to your needs. Then, we’ll identify key areas of opportunity, and help you to implement the right business plan and strategy for the growth of your company. It was a good startup. It had a good idea and, much more important, a market window, differentiation and experience to make it happen. One of my first engagements in business planning was as business plan consultant to a startup with three experienced founders. I met with them several times, listened always, and did their business plan. I built the financial model, wrote the text, and produced the document as a business plan document. But I wasn’t part of the team.

If competitors are determined to grow in a static market, they may start to break the orderly market rules. Producing copies of rivals’ products is tempting because in the short term it ‘steals’ share and makes money. Although competitors with strong technological and marketing skills are unlikely to launch exact copies of rival brands, it is estimated that 97% of new products are not genuine innovations.6 The failure rate of new products is extremely high, around 90% two years after launch, so even though differentiated brands on the whole perform better than me-toos, me-toos are common in markets where innovation is slowing down. Once they get a hold in an industry, there is an inevitable downward pressure on prices.

Before 2010, market news between Chicago and New York was transmitted fastest on cables that ran along the rights-of-way of roads and railways. But that year, a company called Spread Networks spent hundreds of millions of dollars to build a high-speed fiber-optic cable that went in a much straighter line and cut round-trip transmission of information and orders from 16 milliseconds to just 13. That 3-millisecond differential basically meant that only traders who used the new cable could make a profit by trading on momentary price differences between Chicago and New York.

If your business model is unknown – that is, just a set of untested hypotheses — you are a startup searching for a repeatable business model. Once your business model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.) is known, you will be executing it. Search versus execution is what differentiates a new venture from an existing business unit.

Traditional sellers think that customers make decisions based on their product, service, or solution differentiators. They get frantic when they lack capabilities that competitors have or when their pricing is too high relative to what else is on the market. Today’s seller knows that their products, services, or solutions are simply tools—nothing more. They know that their customers could care less about buying new software or training their staff. They realize that customers invest in their offering because of the outcome they get. That’s why their focus is on business improvement. These top sellers are fully cognizant that their knowledge and expertise are the reasons that customers want to work with them. Traditional sellers don’t have a clue that top sellers know so much more than they do about the market, operations, processes, competition, business goals and objectives, strategic imperatives, and more.

Differentiation in an existing market can take one of three forms. You can describe differences in product attributes (faster, cheaper, less filling, 30% more), in distribution channel (pizza in 30 minutes, home delivery, see your nearest dealer, build it yourself on the Web), or in service (five-year, 50,000-mile warranty; 90-day money-back guarantee; lifetime warranty).

Well, coming back to public issues and small investors, it is worth mentioning one example from ICICI bank. Towards the end of 2005 ICICI bank conducted its FPO to raise close to Rs 5,000 crores. It was announced that retail investors would be allotted shares at a rate fiver percent below the cutoff price determined by book building process.   Every other section of investors were allotted shares at Rs 525 each. The same shares were offered to retail investors at Rs 498.75. A company can propose to issue shares at different prices for different categories of investors. Such a facility is known as ‘differential pricing’. That would happen only if the company feels it would be difficult to get rid of the supply to a particular section of investors. Otherwise,

In today’s world, clicks are sexier than bricks. There

The bricks of the supply chain are analogous to the children’s story The Three Little Pigs. When

In the early days of supply chain management, manufacturing and distribution processes were insourced. Companies owned their bricks and mortar, and products were made and sold within the same region. Today’s supply chain is largely outsourced. Manufacturing

Service is an intangible set of benefits, created by a series of activities. Over the last decade in the IT industry, the distinction between “products” and “services” is blurred, as products are positioned as services, and services are packaged as products. To blur the distinction between products and services is more of a marketing strategy and does not constitute real differentiation. Not only will the sales and pricing strategy between products and services greatly differ, but so will the management approach. Solution is not service, either.

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

In 2001, my co-workers at PayPal and I would often get lunch on Castro Street in Mountain View. We had our pick of restaurants, starting with obvious categories like Indian, sushi, and burgers. There were more options once we settled on a type: North Indian or South Indian, cheaper or fancier, and so on. In contrast to the competitive local restaurant market, PayPal was at that time the only email-based payments company in the world. We employed fewer people than the restaurants on Castro Street did, but our business was much more valuable than all of those restaurants combined. Starting a new South Indian restaurant is a really hard way to make money. If you lose sight of competitive reality and focus on trivial differentiating factors—maybe you think your naan is superior because of your great-grandmother’s recipe—your business is unlikely to survive.

Why, however, would there be three disciplines to study the present but only one to study the past? Because the dominant liberal ideology of the nineteenth century insisted that modernity was defined by the differentiation of three social spheres: the market, the state, and the civil society. The three spheres operated, it was asserted, according to different logics, and it was good to keep them separated from each other—in social life and therefore in intellectual life. They needed to be studied in different ways, appropriate to each sphere—the market by economists, the state by political scientists, and the civil society by sociologists.

The analogy between infertile heterosexuals and same-sex couples misses the point. The extension of marriage to infertile heterosexual couples serves not to deprecate same-sex couples, but to preserve the equal status of women in marriage. A test for fertility would be unfair to women because all women spend most of their adult lives in a state of infertility. Fertile women are infertile most days of a month, and postmenopausal women are always infertile. A fertility requirement would also render women susceptible to enormous abuse by men, providing a ready excuse for men who would trade in older women for nubile brides. The status of women in marriage would be intolerably diminished through this practice. Infertility is less common among men, as they can sire children into old age. Moreover, men, like women, typically do not discover that they are infertile until they attempt to sire children, at which time they ought already to be married. A measure that serves primarily to protect women and to preserve their equal status within the institution of marriage is not a measure that is an appropriate basis by which to judge that the same should go for same-sex couples. One of the great challenges men and women face in marriage is in coming to terms with their differences while respecting the status of the other as an equal. Acceptance of infertility is a measure promoting this end. A measure to accommodate the reality of sex-based difference in marriage is no reason to extend marriage to same-sex couples. Moreover, accommodation for infertility in no way diminishes the reality that the inequality of the parent-child relationship is what differentiates marriage from other contractual relationships. It is the parent-child relation, as it emerges from sexual difference and procreation, which elevates marriage above a mere contract, and renders it a sacred duty.

Thanks to time differentials and good telephone service, the world money market, unlike stock exchanges, race tracks, and gambling casinos, practically never closes. London opens an hour after the Continent (or did until February 1968, when Britain adopted Continental time), New York five (now six) hours after that, San Francisco three hours after that, and then Tokyo gets under way about the time San Francisco closes. Only a need for sleep or a lack of money need halt the operations of a really hopelessly addicted plunger anywhere.

In societies like ours sex truly represents a second system of differentiation, completely independent of money; and as a system of differentiation it functions mercilessly. The effects of these two systems are, furthermore, strictly equivalent. Just like unrestrained economic liberalism produces phenomena of absolute pauperization. Some men make love every day; others five of six times in their life, or never. Some make love with dozens of women; others with none. It's what's known as 'the law of the market.

market alternatives call out the budget and thus the market category, and product alternatives call out the differentiation.

Luxury consumer items are typically differentiated from ordinary items through a significantly higher level of quality, price, rarity and aesthetic attributes. It is further augmented by intangible benefits and associations, although this is often based on perception.

For example, suppose you are seeking a job as a retail manager. You might bring added value by being fluent in English, Spanish, and French. Being trilingual may not be part of the job description but can be a valuable asset when working with diverse employees and customers who speak Spanish and French. This Value-Added message may tip the scale in your favor. Possibly you are seeking a job as a fifth grade teacher. If you are an expert in computers and computer programming, these skills may not be part of the job description but might be perceived as having high value to an academic institution. If you are an expert electrician, but you are also highly skilled in sales, this added value of contributing to new business development efforts might be the differentiator, the added skill that will help you land a job quickly in tough markets.

Differential factor. When you strategically develop your value-based résumé, you will define the differential factor. The differential factor represents highly valuable skills, qualifications, and other employment assets that set you apart from other qualified candidates, that make you STAND OUT. Oftentimes, the differential factor is what tips the hiring scale in your favor! For instance, if you have an industry-wide reputation, your reputation might be the differential factor. If you are a black belt in Six Sigma, that may constitute the differential factor. A number of years ago, I coached a chief financial officer who worked for a legendary golf professional. Having worked for a famous golf professional was the differential factor because many hiring managers found it unique and intriguing to interview (and hire) someone who worked for a celebrity. Perhaps you are bilingual; this may represent the differential factor. When you identify the differential factor, you’ll provide your job campaign with a distinct advantage in landing a job quickly in the toughest of job markets.

In the aforementioned Intellectual Birdhouse, which focuses on artistic practice as research, Michael Schwab examines the role of the artists' artist and, in doing so, extends Foster's reflections when discussing 'love value' over exchange value. Drawing on the work of Bourdieu among others, Schwab describes what values the new archival context suggests for institutions that are looking to recoup their losses: "the 'artists' artist' is too epistemologically demanding on the market, which fails to capitalize (often during the lifetime of the artist) on the symbolic value that is produced while he or she delivers epistemological gain to his or her peers, who appear to be the only ones who are able to perceive such value in advance of the market." Schwab is arguing that the role of the artist in the production of knowledge through artistic research extends and can be differentiated from symbolic value. It is not the market that distinguishes the value of an artist to the artist, it is their epistemic value. In other words, it is what we can learn from that artist, not just their artworks. This produces a dilemma for the established institution that struggles to identifY the cultural significance and value of the 'artists' artist' until late, sometimes too late, in the lifetime of the subject. It is not necessarily just a lack of vision on the part of museum staff, archivists and curators, but the values these institutions are increasingly forced to place on spectacular exhibitions in order to survive through corporate and media driven sponsored relations. Archivists themselves acknowledge this limitation of working within institutions that have little room to speculate on cultural value except through established forms, such as the emerging contemporary markets. Many seek out and must work in new emerging archives, such as Flat Time House. However, I would also argue that it is the artist's understanding of the potential value of' 'becomingness' through cultural capital that applies to the present moment too. As has been stated by Derrida, the 'vision' to see what needs to be archived is now the work of the artist/s: to anticipate the archive itself. (excerpt from Experiments and Archives in the Expanded Field written by Neal White)

What Is Personal Branding?  Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team, and/or project and communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career.

> In the 21st century, intellectual capital is what will matter in the job market and will help a country grow its economy. Investments in biosciences, computers and electronics, engineering, and other growing high-tech industries have been the major differentiator in recent decades. More careers than ever now require technical skills so in order to be competitive in those fields, a nation must invest in STEM studies. Economic growth has slowed and unemployment rates have spiked, making employers much pickier about qualifications to hire. There is now an overabundance of liberal arts majors. A study from Georgetown University lists the five college majors with the highest unemployment rates (crossed against popularity): clinical psychology, 19.5 percent; miscellaneous fine arts, 16.2 percent; U.S. history, 15.1 percent; library science, 15 percent; and (tied for No. 5) military technologies and educational psychology, 10.9 percent each. Unemployment rates for STEM subjects hovered around 0 to 3 percent: astrophysics/astronomy, around 0 percent; geological and geophysics engineering, 0 percent; physical science, 2.5 percent; geosciences, 3.2 percent; and math/computer science, 3.5 percent. 

Lyotard addresses... in Postmodern Fables... [that] ideas of difference, alterity and multiculturalism have become nothing more than streams of cultural capital, streams which themselves fashion, and are fashioned by, the demands of the global market. Hence, the following irony: 'What cultural capitalism has found is the marketplace of singularities'. The result of this discovery, which even reduces the 'postmodern' celebration of difference or otherness to a marketable strategy, is that ideas are stripped of their intrinsic value (value-rationality) and are judged by their value as commodities. This leads to the production of thought that is itself devoid of difference, for streams of cultural capital 'must all go in the right direction' and 'must converge'. Global capitalism, while appearing to affirm the potentiality of cultural differentiation, in fact subordinates difference and alterity to an instrumental logic of exchange, performance and control.

one of the things we’re concerned about is the quest for infinite growth (an unavoidable feature of capitalism) on a finite planet. With that imperative, the biosphere is now subsumed under the economy. This has to be reversed. That is, the biosphere is now seen in strictly utilitarian terms to be simply a storehouse of resources, and/or a receptacle for waste. Also under capitalist compulsion, people now serve the economy, rather than the other way around. Development should be about people, not about objects. Development, often seen as synonymous with progress, is equated with growth, measured as GNP or GDP, sometimes per capita. This must be challenged, and we need differential criteria and different metrics for what constitutes development and progress. Right now these are equated. Development doesn’t necessarily require growth, development has no limits, growth has limits or should. And this is clearly referring back to the growth/de-growth debate that we read about. All of this is underlain by issues of what constitutes happiness, satisfaction, and quality of life. What do these actually essential elements of life actually depend on? At the moment, under our current capitalist system, and its associated common sense, these aspects are measured by the acquisition of more and more things. But we don’t go readily into this mindset, we have to actually be induced or seduced. Global advertising spending in 2014 was $488.48 billion and is projected to grow to $757.44 billion by 2021. So, think about the enormous effort, the enormous, strenuous, and continuous effort to persuade people that things that they merely want are really things that they must have, that they need. And this is the business of marketing and advertising. And as Noam pointed out previously, this completely distorts the notion of the so-called free market in which rational people make rational choices based on real needs.

The Del Aria Team has mastered navigating this highly competitive and ever-changing market. Our industry experience and unsurpassed commitment to excellence differentiate us from other agents and make us your best bet to quickly and easily sell your home or help you purchase a new one. Put our talent to work for you. We welcome the opportunity to guide you through the buying and selling journey. In the end, Real Estate is about helping people, and that's what we love to do!