Designing Website Quotes

Websites promote you 24/7: No employee will do that.

Sure some medical experts say coffee could be a health hazard, but they obviously never built a web site before!

We don't just build websites, we build websites that SELLS

Let us take you into a deeper experience, make a moment a lasting conveyable memory. Let us help build your tribe.

websites should look good from the inside and out

In the information age, build a website before you build a workplace.

a website without SEO is like a car with no gas

We don't just sell websites, we create websites that SELL.

I visited white-supremacist websites, designed by American racists, in which the Congo was held up as proof of the black man’s inferiority.

We love what we do and we do what our clients love & work with great clients all over the world to create thoughtful and purposeful websites.

The more people stared at their phones, the more money these companies made. Period. The people in Silicon Valley did not want to design gadgets and websites that would dissolve people’s attention spans. They’re not the Joker, trying to sow chaos and make us dumb. They spend a lot of their own time meditating and doing yoga. They often ban their own kids from using the sites and gadgets they design, and send them instead to tech-free Montessori schools. But their business model can only succeed if they take steps to dominate the attention spans of the wider society. It’s not their goal, any more than ExxonMobil deliberately wants to melt the Arctic. But it’s an inescapable effect of their current business model.

Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.

The success of every websites now depends on search engine optimisation and digital marketing strategy. If you are on first page of all major search engines then you are ahead among your competitors in terms of online sales.

Strip your website down to the basics and do a few things really well.

Website without visitors is like a ship lost in the horizon.

Learning HTML and CSS is a lot more challenging than it used to be. Responsive web design adds more layers of complexity to design and develop websites.

Content is what powers your website, not the design or color of your fonts.

Responsive Web Design always plays important role whenever going to promote your website.

For customers, a website is an 'always open' workplace of your business.

A website should be designed such that a visitor should go the cart with confidence and not to your contact page with confusion.

A website can make money for you while you are asleep.

Great. Darcy is the ruler of our school. Prety soon, Julius is going to be like Singapore - you'll get a $500 fine for chewing gum or making out in the hallways.

Getting a quality website is not an expenses but rather an investment.

Google Analytics is the best friend of all SEO Specialist and Digital Marketer around the globe.

Being first in the search result organically in Google is the dream of all website owners.

Yeah, yeah, whatever. Small-business license, website design, filing tax paperwork, blah, blah, blah, Cindy’s getting a frickle shoved in her frackle,” Ariel shouts after me.

Brand legend and American Institute of Graphic Arts (AIGA) medalist Walter Landor puts it this way on the AIGA website: “Products are made in the factory, but brands are created in the mind.

In 2005 software actually had designs. Now everything is flat, colorless, without icons, without borders, gradients, just horrible. Mobile ruined everything, everything is just practical now.

When you decide to put your business online it is a little bet tricky step for novice computer users because they want to keep data safe & secure. This problem developed from companies which did not take security seriously

Otherwise, her real workload was as the college’s graphic designer: inputting calendars, formatting websites, changing out images—all dull, repetitive tasks. Such a waste, she thought, then felt a jolt of panic, recalling Nadia trying to make her give up her work.

Als een site is voorzien van een elegant design maar verder niet bruikbaar is, zal de site falen. Het omgekeerde is echter ook van toepassing! Als een site perfect bruikbaar is maar is voorzien van een volkomen ongeïnspireerd en oersaai non-design, zal hij eveneens falen.

Mindset Shift Recap: #1: Sell a result, not a website. A website is only ever a tool. #2: Business owners always care most about their core business needs; not design, coding or technical aspects. #3: The market pays you for the value you create; not your time, effort, background, or education.

During the first couple years I worked for myself, entire weeks would go by without my accomplishing much, for no other reason than that I was anxious and stressed about what I had to do, and it was too easy to put everything off. I quickly learned, though, that forcing myself to do something, even the most menial of tasks, quickly made the larger tasks seem much easier. If I had to redesign an entire website, I’d force myself to sit down and would say, “Okay, I’ll just design the header right now.” But after the header was done, I’d find myself moving on to other parts of the site. And before I knew it, I’d be energized and engaged in the project. The

I really can see why our criminal justice system, as curiously evolved a mongrel of a system as one might hope to find – one which, even the official website of the English and Welsh Judiciary admits, is ‘contradictory’, ‘confusing’ and which ‘it is doubtful [. . .] anyone asked to design a justice system would choose to copy’26 – is still widely regarded as one of the best in the world.

He must be really smart. That must make you proud. I certainly couldn’t design a website and entice people to sign up for a cattle-drive vacation.” Zane’s ever-so-perfect mouth tightened. “He lied, stole and committed fraud. Pride doesn’t much enter into it for me.” Phoebe hunched down in her seat. “If you’re going to put it like that,” she mumbled and turned her attention to the scenery.

Mindset Shift Recap: #1: Sell a result, not a website. A website is only ever a tool. #2: Business owners always care most about their core business needs; not design, coding or technical aspects. #3: The market pays you for the value you create; not your time, effort, background, or education. #4: If you think like a business owner, you will succeed. If you think only like a web designer, you will fail.

There’s more deceit and dishonesty. In 1950, I was fourteen years old and applied for a work permit for an after-school job. One of the requirements was to obtain a Social Security card. In bold letters on my Social Security card, which I still possess, are the words “For Social Security Purposes—Not For Identification.” That’s because earlier Americans feared that their Social Security number would become an identity number. According to the Social Security Administration website, “this legend was removed as part of the design changes for the 18th version of the card, issued beginning in 1972.” That statement assumes we’re idiots. We’re asked to believe that the sole purpose of the removal was for design purposes. Apparently, the fact that our Social Security number had become a major identification tool, to be used in every aspect of our lives, had nothing to do with the SSA’s getting rid of the legend saying “For Social Security Purposes—Not For Identification.” I

James Pennebaker, a researcher at the University of Texas at Austin and author of Writing to Heal, has done some of the most important and fascinating research I’ve seen on the power of expressive writing in the healing process. In an interview posted on the University of Texas’s website, Pennebaker explains, “Emotional upheavals touch every part of our lives. You don’t just lose a job, you don’t just get divorced. These things affect all aspects of who we are—our financial situation, our relationships with others, our views of ourselves, our issues of life and death. Writing helps us focus and organize the experience.” Pennebaker believes that because our minds are designed to try to understand things that happen to us, translating messy, difficult experiences into language essentially makes them “graspable.” What’s important to note about Pennebaker’s research is the fact that he advocates limited writing, or short spurts. He’s found that writing about emotional upheavals for just fifteen to twenty minutes a day on four consecutive days can decrease anxiety, rumination, and depressive symptoms and boost our immune systems.

In an interview posted on the University of Texas’s website, Pennebaker explains, “Emotional upheavals touch every part of our lives. You don’t just lose a job, you don’t just get divorced. These things affect all aspects of who we are—our financial situation, our relationships with others, our views of ourselves, our issues of life and death. Writing helps us focus and organize the experience.” Pennebaker believes that because our minds are designed to try to understand things that happen to us, translating messy, difficult experiences into language essentially makes them “graspable.

The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.

THE CUSTOMER JOURNEY CANVAS At the online touchpoint of the book we provide you with a canvas developed to support you when designing services. You can use it not only for yourself to get a quick overview of certain service processes, but also with providers for a self-portrayal and with customers and other stakeholders to explore and evaluate services. Besides visually simplifying existing services, you can also use it to sketch service improvements and innovations. It supports many of the tools presented later in this book. The Customer Journey Canvas is available under cc license on our website. Try it, adapt or modify it, take a snapshot and share how you use the canvas through our website. Watch out for service design thinking! NOTE:

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company.

This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This

Our age is on the verge of a changed conception of the nature of truth. Nearly every website contains some kind of customization function based on Internet tracing codes designed to ascertain a user’s background and preferences. These methods are intended to encourage users “to consume more content” and, in so doing, be exposed to more advertising, which ultimately drives the Internet economy. These subtle directions are in accordance with a broader trend to manage the traditional understanding of human choice. Goods are sorted and prioritized to present those “which you would like,” and online news is presented as “news which will best suit you.” Two different people appealing to a search engine with the same question do not necessarily receive the same answers. The concept of truth is being relativized and individualized—losing its universal character.

At one point in late 2017, he was scheduled to be on a Tesla earnings call with Wall Street analysts. Jon McNeill, who was then Tesla’s president, found him lying on the floor of the conference room with the lights off. McNeill went over and lay down next to him in the corner. “Hey, pal,” McNeill said. “We’ve got an earnings call to do.” “I can’t do it,” Musk said. “You have to,” McNeill replied. It took McNeill a half-hour to get him moving. “He came from a comatose state to a place where we could actually get him in the chair, get other people in the room, get him through his opening statement, and then cover for him,” McNeill recalls. Once it was over, Musk said, “I’ve got to lay down, I’ve got to shut off the lights. I just need some time alone.” McNeill said the same scene played out five or six times, including once when he had to lie on the conference room floor next to Musk to get his approval for a new website design.

The media environment... has changed in ways that foster [social and cultural] division. Long gone is the time when everybody watched one of three national television networks. By the 1990s there was a cable news channel for most points on the political spectrum, and by the early 2000s there was a website or discussion group for every conceivable interest group and grievance. By the 2010s most Americans were using social media sites like Facebook and Twitter, which make it easy to encase oneself within an echo-chamber. And then there's the "filter bubble," in which search engines and YouTube algorithms are designed to give you more of what you seem to be interested in, leading conservatives and progressives into disconnected moral matrices backed up by mutually contradictory informational worlds. Both the physical and the electronic isolation from people we disagree with allow the forces of confirmation bias, groupthink, and tribalism to push us still further apart.

When I started my marketing company, I fell into the same trap most entrepreneurs do in the early stages of their business. Desperate for sales I created page after page on my website, offering everything and anything from logo design and email marketing to Google AdWords and SEO. It was only when I stripped all of this noise away and focused almost exclusively on Google AdWords and PPC marketing that things started to happen for me. It was easier to rank my website on Google because the whole website was optimised around specific niche keywords. It was easier to close customers, because they wanted professional PPC services and I could demonstrate with little effort that I was a PPC specialist. In most cases I didn't even need to demonstrate this point because 5 seconds spent on my website would tell the client that my whole business was Google AdWords PPC. By making it look like the only thing I specialised in was PPC consultancy, I cornered the market in every channel my services were advertised.   But

In under two weeks, and with no budget, thousands of college students protested the movie on their campuses nationwide, angry citizens vandalized our billboards in multiple neighborhoods, FoxNews.com ran a front-page story about the backlash, Page Six of the New York Post made their first of many mentions of Tucker, and the Chicago Transit Authority banned and stripped the movie’s advertisements from their buses. To cap it all off, two different editorials railing against the film ran in the Washington Post and Chicago Tribune the week it was released. The outrage about Tucker was great enough that a few years later, it was written into the popular television show Portlandia on IFC. I guess it is safe to admit now that the entire firestorm was, essentially, fake. I designed the advertisements, which I bought and placed around the country, and then promptly called and left anonymous complaints about them (and leaked copies of my complaints to blogs for support). I alerted college LGBT and women’s rights groups to screenings in their area and baited them to protest our offensive movie at the theater, knowing that the nightly news would cover it. I started a boycott group on Facebook. I orchestrated fake tweets and posted fake comments to articles online. I even won a contest for being the first one to send in a picture of a defaced ad in Chicago (thanks for the free T-shirt, Chicago RedEye. Oh, also, that photo was from New York). I manufactured preposterous stories about Tucker’s behavior on and off the movie set and reported them to gossip websites, which gleefully repeated them. I paid for anti-woman ads on feminist websites and anti-religion ads on Christian websites, knowing each would write about it. Sometimes I just Photoshopped ads onto screenshots of websites and got coverage for controversial ads that never actually ran. The loop became final when, for the first time in history, I put out a press release to answer my own manufactured criticism: TUCKER MAX RESPONDS TO CTA DECISION: “BLOW ME,” the headline read.

We live in a time of such great disunity, as the bitter fight over this nomination both in the Senate and among the public clearly demonstrates. It is not merely a case of different groups having different opinions. It is a case of people bearing extreme ill will toward those who disagree with them. In our intense focus on our differences, we have forgotten the common values that bind us together as Americans. When some of our best minds are seeking to develop ever more sophisticated algorithms designed to link us to websites that only reinforce and cater to our views, we can only expect our differences to intensify. This would have alarmed the drafters of our Constitution, who were acutely aware that different values and interests could prevent Americans from becoming and remaining a single people. Indeed, of the six objectives they invoked in the preamble to the Constitution, the one that they put first was the formation of “a more perfect Union.” Their vision of “a more perfect Union” does not exist today, and if anything, we appear to be moving farther away from it.

As Zane drove toward the exit, Phoebe searched frantically for a topic of conversation. Nothing brilliant came to mind. She nibbled on her lower lip as she considered risking the truth. When nothing better occurred to her, she decided to dive right into the cowboy-infested water. “So this is really strange, huh?” Zane glanced at her but didn’t speak. She cleared her throat. “Me being here. I mean you don’t know me from a rock, and I’m going to be staying at the ranch for a couple of days. Maybe we should get to know each other, so the situation isn’t so awkward.” “If you don’t feel like you belong, why did you come?” She spent a good three seconds mentally swooning over the sound of his voice before processing his words. He wasn’t exactly welcoming. “Well, um, several reasons,” she said, stalling, then couldn’t think of any but one. She sighed. “Maya guilted me into it.” “What did she tell you? That I keep Chase locked in a tower and feed him bread and water?” Phoebe winced. “Not exactly.” “But close.” “Um, maybe.” Zane’s grip on the steering wheel tightened. “She’s always had a soft spot for Chase.” “He must be really smart. That must make you proud. I certainly couldn’t design a website and entice people to sign up for a cattle-drive vacation.” Zane’s ever-so-perfect mouth tightened. “He lied, stole and committed fraud. Pride doesn’t much enter into it for me.” Phoebe hunched down in her seat. “If you’re going to put it like that,” she mumbled and turned her attention to the scenery.

Political change--alterations in public mood, sharp shifts in crowd sentiment, the collapse of party allegiance--has long been a subject of intense interest to academics and intellectuals of all kinds. There is a vast literature on revolutions, as well as a mini-genre of formulas designed to predict them. Most of these investigations focus on measurable, quantifiable economic criteria, like degrees of inequality or standards of living. Many seek to predict what level of economic pain--how much starvation, how much poverty--will produce a reaction, force people to the street, persuade them to take risks. Very recently, this question has become more difficult to answer. In the Western world, the vast majority of people are not starving. They have food and shelter. They are literate. If we describe them as "poor" or "deprived," it is sometimes because they lack things that human beings couldn't dream of a century ago, like air-conditioning or Wi-Fi. In this new world, it may be that big, ideological changes are not caused by bread shortages but by new kinds of disruptions. These new revolutions may not even look like the old revolutions at all. In a world where most political debate takes place online or on television, you don't need to go out on the street and wave a banner to assert your allegiance. In order to manifest a sharp change in political affiliation, all you have to do is switch channels, turn to a different website every morning, or start following a different group of people on social media.

My Little Pony Game Helps You Get A Creator With My Little Pony games, you can enjoy many categories such as Dress Up games, Makeover games, riding games, racing games,...Each game brings you the different sentiments and it depends on your hobby that you can choose the suitable game for your free time. At our website, there are many My Little Pony games with full My Little Pony characters and you can meet them such as Twilight Sparkle, Rarity, Fluttershy, Rainbow Dash, Pinkie Pie and Applejack,,They have the good friendship and relations as well. Now, you will go to our new game called My little pony hairstyle. This is a creator game for you that you can get an opportunity to make new hair for Rainbow Dash. As you know, she has a hairstyle attached to her name. Now, you will help her to change Little about her hairstyle. Not difficult to play this game , you just use your mouse and follow step by step instruction that you can find in this game at our website. I can tell more here to help you play this game easier. In the first game, you will choose a hairstyle in six styles. Then you will choose the color for her hair. You can take one in ten colors in this game such as blue, green, red, purple, yellow, light purple,.. And you mix color as your favorite color. With each my little pony character, you can see the different personality and fashion style. My little pony Rainbow Dash has always the unique hairstyle with the mixing color. This is the creator game because you can show your fashion style about the hair. Besides the dress up game and make up games, we have others games categories such as riding, racing, caring, cooking, fighting,,,All are free here, you can enjoy them at anytime and anywhere. Please recommend our website to your friends as well, you will have the more human counterpart. You will have the good experience, adventure when you come to our website. We provide also descendants games, Elsa games, Daby games, Io games,...It depends on the age, the hobby that you can choose the game in your free time. You can enjoy the life as a child with our games and forget all the worries and stress in your life. I hope that you will like our games as well. My Little Pony Angry is a puzzle game and your task in this game is to use your mouse to drag and drop the pieces and make a complete My Little Pony pictures. In this game, you will get an opportunity to meet again six main My Little Pony such as Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, Rarity, and Twilight Sparkle of the cartoon My Little Pony, they are all very aggressive and angry. We think that this way they want to scare off enemies from Ponyville. You know that My Little Pony or Friendship Is Magic has the content that tells about six main My Little Pony and other supporting characters but with My Little Pony, the content focuses primarily on Twilight Sparkle and her friends, they find out the way to rescue Equestria Land. Each My Little Pony game can give you a good lessons about family, friends, relationship...This is a cheap entertainment and designed for everyone. I hope that you can get the perfectime here and we can make the relationship thank to My Little Pony games on our website. Have fun on our site Gamesmylittlepony.com

In the present time, Information Technology has emerged as one of the most promising Industries across the globe. Globally for the reduction of cost, time and efforts involved in the production and supply of the goods and services has made whole business world to adopt the technological support. And due to this reason only Software development have emerged as a important means of growth of IT Industry in India. Software Development Companies in India Have played a crucial role in rapid development of Software industry in India. These Companies Constantly improve and enhance the world of computers and technology. With the help of Software development all the complicated machines whether its computers, laptops, mobile phones or navigation devices all these machines are the way they are today performing various tasks successfully. As Software Development is having a essential role in many industries, so organizations have realized their importance for improving themselves in various aspects of management. Software Development have increased the productivity of the businesses by reducing the human efforts and errors. This increased demand in the Software Development have also given rise to high demand of Software Development Companies everywhere. Even there is a huge demand of best Software Company in Lucknow as Lucknow being capital of U.P have become a growing market for various industries and now almost every offline brand has setup into online businesses of their products and services. As the number of internet users are increasing day by day so are the businesses entering into the online so that they could influence customers online. Besides Software Development many other web solutions like web hosting, web development and website designing services have great demand in the market also therefore, Software Companies have started offering all these services along with software development. Software Industry is flooded with various software companies which are also Website Development Company in Lucknow offering various web based services but it is required by you to choose wisely which company to choose to help your business sustain successfully in long run and stay ahead of its competitors in the market. The company is choosen such that which provide good quality software’s in affordable price.

What is WordPress? WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Many famous blogs, news outlets, music sites, Fortune 500 companies and celebrities are using WordPress. WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. There are thousands of plugins and themes available to transform your site into almost anything you can imagine. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day. You can download and install a software script called WordPress from wordpress.org. To do this you need a web host who meets the minimum requirements and a little time. WordPress is completely customizable and can be used for almost anything. There is also a servicecalled WordPress.com. WordPress users may install and switch between different themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and Cascading Style Sheets (CSS). Themes: WordPress is definitely the world’s most popular CMS. The script is in its roots more of a blog than a typical CMS. For a while now it’s been modernized and it got thousands of plugins, what made it more CMS-like. WordPress does not require PHP nor HTML knowledge unlinke Drupal, Joomla or Typo3. A preinstalled plugin and template function allows them to be installed very easily. All you need to do is to choose a plugin or a template and click on it to install. It’s good choice for beginners. Plugins: WordPress’s plugin architecture allows users to extend the features and functionality of a website or blog. WordPress has over 40,501 plugins available. Each of which offers custom functions and features enabling users to tailor their sites to their specific needs. WordPress menu management has extended functionalities that can be modified to include categories, pages, etc. If you like this post then please share and like this post. To learn more About website design in wordpress You can visit @ tririd.com Call us @ 8980010210

told my people that I wanted only the best, whatever it took, wherever they came from, whatever it cost. We assembled thirty people, the brightest cybersecurity minds we have. A few are on loan, pursuant to strict confidentiality agreements, from the private sector—software companies, telecommunications giants, cybersecurity firms, military contractors. Two are former hackers themselves, one of them currently serving a thirteen-year sentence in a federal penitentiary. Most are from various agencies of the federal government—Homeland Security, CIA, FBI, NSA. Half our team is devoted to threat mitigation—how to limit the damage to our systems and infrastructure after the virus hits. But right now, I’m concerned with the other half, the threat-response team that Devin and Casey are running. They’re devoted to stopping the virus, something they’ve been unable to do for the last two weeks. “Good morning, Mr. President,” says Devin Wittmer. He comes from NSA. After graduating from Berkeley, he started designing cyberdefense software for clients like Apple before the NSA recruited him away. He has developed federal cybersecurity assessment tools to help industries and governments understand their preparedness against cyberattacks. When the major health-care systems in France were hit with a ransomware virus three years ago, we lent them Devin, who was able to locate and disable it. Nobody in America, I’ve been assured, is better at finding holes in cyberdefense systems or at plugging them. “Mr. President,” says Casey Alvarez. Casey is the daughter of Mexican immigrants who settled in Arizona to start a family and built up a fleet of grocery stores in the Southwest along the way. Casey showed no interest in the business, taking quickly to computers and wanting to join law enforcement. When she was a grad student at Penn, she got turned down for a position at the Department of Justice. So Casey got on her computer and managed to do what state and federal authorities had been unable to do for years—she hacked into an underground child-pornography website and disclosed the identities of all the website’s patrons, basically gift-wrapping a federal prosecution for Justice and shutting down an operation that was believed to be the largest purveyor of kiddie porn in the country. DOJ hired her on the spot, and she stayed there until she went to work for the CIA. She’s been most recently deployed in the Middle East with US Central Command, where she intercepts, decodes, and disrupts cybercommunications among terrorist groups. I’ve been assured that these two are, by far, the best we have. And they are about to meet the person who, so far, has been better. There is a hint of reverence in their expressions as I introduce them to Augie. The Sons of Jihad is the all-star team of cyberterrorists, mythical figures in that world. But I sense some competitive fire, too, which will be a good thing.

me to be honest about his failings as well as his strengths. She is one of the smartest and most grounded people I have ever met. “There are parts of his life and personality that are extremely messy, and that’s the truth,” she told me early on. “You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully.” I leave it to the reader to assess whether I have succeeded in this mission. I’m sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs’s distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I’ve done the best I can to balance conflicting accounts fairly and be transparent about the sources I used. This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company. This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Since the popularity of both knitting and crocheting exploded in the 2000s, materials and patterns have never been so accessible and so varied. A search for crochet hat patterns on the knitting and crocheting website Ravelry, for example, returns over 17,000 results as of 2014. Crochet hooks have been raised to artistic pieces in their own right; Furls, a leading luxury hook manufacturer, offers hand-carved, ergonomically designed hooks that not only promise smooth, even stitches but also come with a ‘hand health’ guarantee. New crocheters needn’t be overwhelmed, though; simple materials available at most big-box craft stores are fine for the purposes of starting out and learning. Most fiber crafters learn which materials they prefer over time as they try more new types of hooks, yarns, and patterns, so choosing materials, much like

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physical sharing and exchange of computer tapes and disks on which the code was recorded. In current Internet days, rapid technological advances in computer hardware and software and networking technologies have made it much easier to create and sustain a communal development style on ever-larger scales. Also, implementing new projects is becoming progressively easier as effective project design becomes better understood, and as prepackaged infrastructural support for such projects becomes available on the Web. Today, an open source software development project is typically initiated by an individual or a small group seeking a solution to an individual's or a firm's need. Raymond (1999, p. 32) suggests that "every good work of software starts by scratching a developer's personal itch" and that "too often software developers spend their days grinding away for pay at programs they neither need nor love. But not in the (open source) world...." A project's initiators also generally become the project's "owners" or "maintainers" who take on responsibility for project management." Early on, this individual or group generally develops a first, rough version of the code that outlines the functionality envisioned. The source code for this initial version is then made freely available to all via downloading from an Internet website established by the project. The project founders also set up infrastructure for the project that those interested in using or further developing the code can use to seek help, provide information or provide new open source code for others to discuss and test. In the case of projects that are successful in attracting interest, others do download and use and "play with" the code-and some of these do go on to create new and modified code. Most then post what they have done on the project website for use and critique by any who are interested. New and modified code that is deemed to be of sufficient quality and of general interest by the project maintainers is then added to the authorized version of the code. In many projects the privilege of adding to the authorized code is restricted to only a few trusted developers. These few then serve as gatekeepers for code written by contributors who do not have such access (von Krogh and Spaeth 2002). Critical tools and infrastructure available to open source software project participants includes email lists for specialized purposes that are open to all. Thus, there is a list where code users can report software failures ("bugs") that they encounter during field use of the software. There is also a list where those developing the code can share ideas about what would be good next steps for the project, good features to add, etc. All of these lists are open to all and are also publicly archived,

Norton I isn’t the only person buried in Colma, California—also buried there are Joe DiMaggio, William Randolph Hearst, Wyatt Earp, and Levi Strauss. The town, founded in 1924 (Norton’s remains were moved there in 1934), was designed to be a necropolis; it is made up mostly of cemeteries or land designated as future cemeteries. The residents of the town take their role in life (and death) with humor. In 2006, the mayor of Colma told the New York Times that the city “has 1,500 above-ground residents and 1.5 million underground,” while the town’s official website motto is, “It’s Great to Be Alive in Colma.

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A technique I saw used at the Guardian, and subsequently elsewhere, was to crawl the existing live site periodically to generate a static version of the website that could be served in the event of an outage. Although this crawled version wasn’t as fresh as the cached content served from the live system, in a pinch it could ensure that a version of the site would get displayed

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This website was promoted online through Twitter, Facebook and various blogs, and through the online service design communities

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