“
It makes me sad that grown up books don’t have pictures in them. You’re brought up with them when you’re younger, and then suddenly they’re all taken away.
”
”
Jen Campbell (Weird Things Customers Say in Bookshops)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination.. Faithfulness is to the emotional life what consistency is to the life of the intellect---simply a confession of failures. Faithfulness! I must analyse it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up. But I don't want to interrupt you. Go on with your story.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who only love once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect—simply a confession of failures.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
The Dutch customs once thought my pictures were photos. Where on earth did they think I could have photographed my subjects? In Hell, perhaps?
”
”
H.R. Giger
“
Paine suffered then, as now he suffers not so much because of what he wrote as from the misinterpretations of others...
He disbelieved the ancient myths and miracles taught by established creeds. But the attacks on those creeds - or on persons devoted to them - have served to darken his memory, casting a shadow across the closing years of his life.
When Theodore Roosevelt termed Tom Paine a 'dirty little atheist' he surely spoke from lack of understanding. It was a stricture, an inaccurate charge of the sort that has dimmed the greatness of this eminent American. But the true measure of his stature will yet be appreciated. The torch which he handed on will not be extinguished. If Paine had ceased his writings with 'The Rights of Man' he would have been hailed today as one of the two or three outstanding figures of the Revolution. But 'The Age of Reason' cost him glory at the hands of his countrymen - a greater loss to them than to Tom Paine.
I was always interested in Paine the inventor. He conceived and designed the iron bridge and the hollow candle; the principle of the modern central draught burner. The man had a sort of universal genius. He was interested in a diversity of things; but his special creed, his first thought, was liberty.
Traducers have said that he spent his last days drinking in pothouses. They have pictured him as a wicked old man coming to a sorry end. But I am persuaded that Paine must have looked with magnanimity and sorrow on the attacks of his countrymen. That those attacks have continued down to our day, with scarcely any abatement, is an indication of how strong prejudice, when once aroused, may become. It has been a custom in some quarters to hold up Paine as an example of everything bad.
The memory of Tom Paine will outlive all this. No man who helped to lay the foundations of our liberty - who stepped forth as the champion of so difficult a cause - can be permanently obscured by such attacks. Tom Paine should be read by his countrymen. I commend his fame to their hands.
{The Philosophy of Paine, June 7, 1925}
”
”
Thomas A. Edison (Diary and Sundry Observations of Thomas Alva Edison)
“
Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.
”
”
Michael E. Gerber (The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It)
“
Good market research would have made you aware of the real picture at the right time, and maybe you would have been able to write a different future because of that.
”
”
Pooja Agnihotri (Market Research Like a Pro)
“
Believe me, Eugenie, the words "vice" and "virtue" supply us only with local meanings. There is no action, however bizarre you may picture it, that is truly criminal; or one that can really be called virtuous. Everything depends on our customs and on the climates we live in. What is considered a crime here is often a virtue a few hundred leagues away; and the virtues of another hemisphere might, quite conversely, be regarded as crimes among us. There is no atrocity that hasn't been deified, no virtue that hasn't been stigmatized.
”
”
Marquis de Sade (Philosophy in the Boudoir)
“
people who only love once in their lives are really shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or the lack of imagination. Faithlessness is to the emotional life what consistency is to the intellectual life,—simply a confession of failure.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
If the research is done for brand awareness and the results don't show any rosy picture, then maybe you want to share those results with your marketing head who can include more brand awareness strategies in her marketing plan.
”
”
Pooja Agnihotri (Market Research Like a Pro)
“
I work at the deli counter. Have to give people their succulent, chemical-ridden salami and whatnot.'
I pictured Miles in a dark room, standing at a butcher's block with a large knife in one hand, a blood cow's leg steadied under the other, a huge Cheshire grin spreading over his face--
'I bet the customers love you,' I said.
”
”
Francesca Zappia (Made You Up)
“
I love my ex so much I printed out all his pictures. After all, I need him for target practice. And I just love customised toilet paper and doormats. My only regret is that those items don't bear his autograph.
”
”
Natalya Vorobyova
“
He had read much of things as they are, and talked with too many people. Well-meaning philosophers had taught him to look into the logical relations of things, and analyse the processes which shaped his thoughts and fancies. Wonder had gone away, and he had forgotten that all life is only a set of pictures in the brain, among which there is no difference betwixt those born of real things and those born of inward dreamings, and no cause to value the one above the other. Custom had dinned into his ears a superstitious reverence for that which tangibly and physically exists, and had made him secretly ashamed to dwell in visions. Wise men told him his simple fancies were inane and childish, and even more absurd because their actors persist in fancying them full of meaning and purpose as the blind cosmos grinds aimlessly on from nothing to something and from something back to nothing again, neither heeding nor knowing the wishes or existence of the minds that flicker for a second now and then in the darkness
”
”
H.P. Lovecraft (The Silver Key)
“
Wonder had gone away, and he had forgotten that all life is only a set of pictures in the brain, among which there is no difference betwixt those born of real things and those born of inward dreamings, and no cause to value the one above the other. Custom had dinned into his ears
”
”
H.P. Lovecraft (The Complete Fiction of H.P. Lovecraft (Knickerbocker Classics))
“
What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination.
”
”
Oscar Wilde (The Picture of Dorian Gray (Everyman S))
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect—simply a confession of failure.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
I could wish to spy the nakedness of their hearts, and through the different disguises of customs, climates, and religion, find out what is good in them, to fashion my own by. It is for this reason that I have not seen the Palais Royal - nor the facade of the Louvre - nor have attempted to swell the catalogues we have of pictures, statues, and churches - I conceive every fair being as a temple, and would rather enter in, and see the original drawings and loose sketches hung up in it, than the Transfiguration of Raphael itself.
”
”
Laurence Sterne (A Sentimental Journey)
“
They get caught up with tools and tactics and never figure out the big picture of what they’re actually trying to do and why.
”
”
Allan Dib (The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd)
“
The people who love only once in their lives are really the shallow people. what they call thier loyalty, and thier fidelity, i call either the lethargy of custom or their lack of imagination. faithfulness is to the emotional life what consistency is to the life of the intellect- simply a confession of failure.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
From the corner of the divan of Persian saddle-bags on which he was lying, smoking, as was his custom, innumerable cigarettes, Lord Henry Wotton could just catch the gleam of the honey-sweet and honey-coloured blossoms of a laburnum, whose tremulous branches seemed hardly able to bear the burden of a beauty so flamelike as theirs; and now and then the fantastic shadows of birds in flight flitted across the long tussore-silk curtains that were stretched in front of the huge window, producing a kind of momentary Japanese effect, and making him think of those pallid, jade-faced painters of Tokyo who, through the medium of an art that is necessarily immobile, seek to convey the sense of swiftness and motion. The sullen murmur of the bees shouldering their way through the long unmown grass, or circling with monotonous insistence round the dusty gilt horns of the straggling woodbine, seemed to make the stillness more oppressive. The dim roar of London was like the bourdon note of a distant organ.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
When I worked in a second-hand bookshop — so easily pictured, if you don't work in one, as a kind of paradise where charming old gentlemen browse eternally among calf-bound folios — the thing that chiefly struck me was the rarity of really bookish people. Our shop had an exceptionally interesting stock, yet I doubt whether ten per cent of our customers knew a good book from a bad one. First edition snobs were much commoner than lovers of literature, but oriental students haggling over cheap textbooks were commoner still, and vague-minded women looking for birthday presents for their nephews were commonest of all.
”
”
George Orwell (Books v. Cigarettes)
“
the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect--simply a confession of failure. Faithfulness!
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
...What is it that he was? Was the idea he had for himself of lesser validity or of greater validity than someone else's idea of what he was supposed to be? Can such things even be known? But the concept of life as something whose purpose is concealed, of custom as something that may not allow for thought, of society as dedicated to a picture of itself that may be badly flawed, of an individual as real apart and beyond the social determinants defining him, which may indeed be what to him seem most unreal--in short, every perplexity pumping the human imagination seemed to lie somewhat outside her own unswerving allegiance to a canon of time-honored rules.
”
”
Philip Roth (The Human Stain (The American Trilogy, #3))
“
With my wedding photography business, I want repeat customers. So hooray for divorce! That’s why I take lots of pictures—of cheating spouses.
”
”
Jarod Kintz (This Book is Not for Sale)
“
Seth Godin, in his 2005 book, All Marketers Are Liars, wrote that “all marketing is about telling stories . . . painting pictures that they (customers) choose to believe.”8
”
”
John Bradberry (6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business)
“
It was not his custom or his pleasure to listen to gossip or instructions from people who were strangers to him, even if they did share the same skin colour, or religion, or traditions.
”
”
Shamim Sarif (The World Unseen: a major motion picture starring Lisa Ray and Sheetal Sheth)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
From the corner of the divan of Persian saddle-bags on which he was lying, smoking, as was his custom, innumerable cigarettes, Lord Henry Wotton could just catch the gleam of the honey-sweet and honey-coloured blossoms of a laburnum, whose tremulous branches seemed hardly able to bear the burden of a beauty so flamelike as theirs; and now and then the fantastic shadows of birds in flight flitted across the long tussore-silk curtains that were stretched in front of the huge window, producing a kind of momentary Japanese effect, and making him think of those pallid, jade-faced painters of Tokyo who, through the medium of an art
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
mean?” “My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
Create engaging video content.” If a picture can tell a thousand words, image how many words a video can convey. To say that video should be an important piece of your content pie would be an understatement for most businesses.
”
”
Jeremy Goldman (Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media)
“
Mr. Popple, in fact, held that the personality of the artist should at all times be dissembled behind that of the man. It was his opinion that the essence of good-breeding lay in tossing off a picture as easily as you lit a cigarette.
”
”
Edith Wharton (The Custom of the Country)
“
Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed.
”
”
Michael E. Gerber (The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It)
“
Just because a tagline sounds great or a picture on a website grabs the eye, that doesn’t mean it helps us enter into our customers’ story. In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
”
”
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
“
Other March law offences included truce-breaking, attacking castles, impeding a Warden, importing wool, and a delightful local custom known as “bauchling and reproaching”. This meant publicly vilifying and upbraiding someone, usually at a day of truce; such abuse might be directed at a man who had broken his word, or had neglected to honour a bond or pay a ransom. The “bauchler” (also known as brangler, bargler, etc.) sometimes made his reproof by carrying a glove on his lance-point, or displaying a picture of his enemy, and by crying out or sounding a horn-blast, indicating that his opponent was a false man and detestable.
”
”
George MacDonald Fraser (The Steel Bonnets: The Story of the Anglo-Scottish Border Reivers)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect--simply a confession of failure.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
Holiday or business, monsieur?” The customs officer looked unconcerned as he stamped Peter’s passport, and barely glanced up at him after looking at the picture. He had blue eyes and dark hair and looked younger than his forty-four years. He had fine features, he was tall, and most people would have agreed that he was handsome.
”
”
Danielle Steel (Five Days in Paris)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect--simply a confession of failure. Faithfulness!
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My roommate calls a meeting while I’m out falling from my bike into a customer’s cheesecake, and as soon as I climb the stairs she is there with a suitcase, saying she’s moving to a gut-renovated building in Harlem with her boyfriend as 'send me a picture of your pussy' pings onto my screen.
As I watch my roommate leave, the idea that I have a pussy seems preposterous. I move through the apartment and try to reconcile the existence of the clitoris with the broccoli smell my roommate left behind. I rinse the cheesecake from my hair and get back out on my route, where the men who line the street remind me that technically yes, I do have a pussy, and that I will live with the terror of protecting it for the rest of my life.
”
”
Raven Leilani (Luster)
“
Since Liz’s adolescence, when viewing television commercials that celebrated the ostensibly unconditional love of mothers for their children, or on spotting merchandise in stores that honored this unique bond with poems or effusive declarations—picture frames, magnets, oven mitts—she had felt like a foreign exchange student observing the customs of another country.
”
”
Curtis Sittenfeld (Eligible)
“
Historical writing, which had begun to keep a continuous record of the present, now also cast a glance back to the past, gathered traditions and legends, interpreted the traces of antiquity that survived in customs and usages, and in this way created a history of the past. It was inevitable that this early history should have been an expression of present beliefs and wishes rather than a true picture of the past; for many things had been dropped from the nation's memory, while others were distorted, and some remains of the past were given a wrong interpretation in order to fit in with contemporary ideas. Moreover people's motive for writing history was not objective curiosity but a desire to influence their contemporaries, to encourage and inspire them, or to hold a mirror up before them. A man's conscious memory of the events of his maturity is in every way comparable to the first kind of historical writing [which was a chronicle of current events]; while the memories that he has of his childhood correspond, as far as their origins and reliability are concerned, to the history of a nation's earliest days, which was compiled later and for tendentious reasons.
”
”
Sigmund Freud (Leonardo da Vinci and a Memory of His Childhood)
“
Not every customer is interested in your product. However, they are interested in themselves. Over-explaining the product may lead to information overload and losing the sale entirely. It’s best to focus on painting a mental picture of what the customer’s life may look like when they buy your product. Once they’ve mentally bought in, then provide all relevant information needed to succeed in using your product.
”
”
JetSet (Josh King Madrid, JetSetFly)
“
The people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect—simply a confession of failure. Faithfulness! I must analyse it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect – simply a confession of failures. Faithfulness! I must analyse it someday. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray (Macmillan Collector's Library))
“
The Entrepreneurial Model What does The Entrepreneur see off in the distance that The Technician finds so difficult to see? What exactly is the Entrepreneurial Model? It’s a model of a business that fulfills the perceived needs of a specific segment of customers in an innovative way. The Entrepreneurial Model looks at a business as if it were a product, sitting on a shelf and competing for the customer’s attention against a whole shelf of competing products (or businesses). Said another way, the Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. The commodity isn’t what’s important—the way it’s delivered is. When The Entrepreneur creates the model, he surveys the world and asks: “Where is the opportunity?” Having identified it, he then goes back to the drawing board and constructs a solution to the frustrations he finds among a certain group of customers. A solution in the form of a business that looks and acts in a very specific way, the way the customer needs it to look and act, not The Entrepreneur. “How will my business look to the customer?” The Entrepreneur asks. “How will my business stand out from all the rest?” Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed. The Technician, on the other hand, looks inwardly, to
”
”
Michael E. Gerber (The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect—simply a confession of failure. Faithfulness! I must analyze it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect – simply a confession of failure. Faithfulness! I must analyse it someday. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect - simply a confession of failure. Faithfulness! I must analyze it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect — simply a confession of failure. Faithfulness! I must analyse it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect — simply a confession of failures. Faithfulness! I must analyse it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
The following work, in which, at the outset, nothing more was contemplated than a temporary jeu-d’esprit, was commenced in company with my brother, the late Peter Irving, Esq. Our idea was to parody a small hand-book which had recently appeared, entitled, “A Picture of New York.” Like that, our work was to begin an historical sketch; to be followed by notices of the customs, manners and institutions of the city; written in a serio-comic vein, and treating local errors, follies and abuses with good-humored satire.
”
”
Washington Irving (Knickerbocker's History of New York)
“
UX strategy is the process that should be started first, before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the “Big Picture.” It is the high-level plan to achieve one or more business goals under conditions of uncertainty.
”
”
Jaime Levy (UX Strategy: How to Devise Innovative Digital Products that People Want)
“
My dear boy, the people who love only once in their lives are really the shallow people. What they call their loyalty, and their fidelity, I call either the lethargy of custom or their lack of imagination. Faithfulness is to the emotional life what consistency is to the life of the intellect—simply a confession of failure. Faithfulness! I must analyse it some day. The passion for property is in it. There are many things that we would throw away if we were not afraid that others might pick them up. But I don’t want to interrupt you. Go on with your story.
”
”
Oscar Wilde (The Picture of Dorian Gray)
“
Perspective often comes from distance or time. If you’re trying to solve a problem and you’re stuck, try shifting your vantage point. Examples of this are moving up and contemplating the bigger picture, moving down and seeing more details, or assuming the perspective of other stakeholders—customers, suppliers, partners, government. Many problems become clearer if you extend the timeline. What does this situation look like in the weeks, months, and years ahead? Assuming different perspectives allows you to gain a more complete understanding of what’s really going on.
”
”
Shane Parrish (The Great Mental Models, Volume 2: Physics, Chemistry and Biology)
“
I wanted to write an adventure story, not, it's true, I really did. I shall have failed, that's all. Adventures bore me. I have no idea how to talk about countries, how to make people wish they had been there. I am not a good travelling salesman. Countries? Where are they , whatever became of them.
When I was twelve I dreamed of Hongkong. That tedious, commonplace little provincial town! Shops sprouting from every nook and cranny! The Chinese junks pictured on the lids of chocolate boxes used to fascinate me. Junks: sort of chopped-off barges, where the housewives do all their cooking and washing on deck. They even have television. As for the Niagara Falls: water, nothing but water! A dam is more interesting; at least one can occasionally see a big crack at its base, and hope for some excitement.
When one travels, one sees nothing but hotels. Squalid rooms, with iron bedsteads, and a picture of some kind hanging on the wall from a rusty nail, a coloured print of London Bridge or the Eiffel Tower.
One also sees trains, lots of trains, and airports that look like restaurants, and restaurants that look like morgues. All the ports in the world are hemmed in by oil slicks and shabby customs buildings. In the streets of the towns, people keep to the sidewalks, cars stop at red lights. If only one occasionally arrived in a country where women are the colour of steel and men wear owls on their heads. But no, they are sensible, they all have black ties, partings to one side, brassières and stiletto heels. In all the restaurants, when one has finished eating one calls over the individual who has been prowling among the tables, and pays him with a promissory note. There are cigarettes everywhere! There are airplanes and automobiles everywhere.
”
”
J.M.G. Le Clézio (The Book of Flights)
“
Draw near, woman, and hear what I have to say. Turn
your curiosity for once towards useful objects, and consider
the advantages which nature gave you and society
ravished away. Come and learn how you were born the
companion of man and became his slave; how you grew
to like the condition and think it natural; and finally how
the long habituation of slavery so degraded you that you
preferred its sapping but convenient vices to the more
difficult virtues of freedom and repute. If the picture I
shall paint leaves you in command of yourselves, if you
can contemplate it without emotion, then go back to your
futile pastimes; ‘there is no remedy; the vices have
become the custom.
”
”
Pierre Choderlos de Laclos (De l’éducation des femmes)
“
In essence, the message was always the same, “I want one of those mixers of yours like the McDonald brothers have in San Bernardino, California.” I got curiouser and curiouser. Who were these McDonald brothers, and why were customers picking up on the Multimixer from them when I had similar machines in lots of places? (The machine, by this time had five spindles instead of six.) So I did some checking and was astonished to learn that the McDonalds had not one Multimixer, not two or three, but eight! The mental picture of eight Multimixers churning out forty shakes at one time was just too much to be believed. These mixers sold at $150 apiece, mind you, and that was back in 1954.
”
”
Ray Kroc (Grinding It Out: The Making of McDonald's)
“
Toyota wasn’t really worried that it would give away its “secret sauce.” Toyota’s competitive advantage rested firmly in its proprietary, complex, and often unspoken processes. In hindsight, Ernie Schaefer, a longtime GM manager who toured the Toyota plant, told NPR’s This American Life that he realized that there were no special secrets to see on the manufacturing floors. “You know, they never prohibited us from walking through the plant, understanding, even asking questions of some of their key people,” Schaefer said. “I’ve often puzzled over that, why they did that. And I think they recognized we were asking the wrong questions. We didn’t understand this bigger picture.” It’s no surprise, really. Processes are often hard to see—they’re a combination of both formal, defined, and documented steps and expectations and informal, habitual routines or ways of working that have evolved over time. But they matter profoundly. As MIT’s Edgar Schein has explored and discussed, processes are a critical part of the unspoken culture of an organization. 1 They enforce “this is what matters most to us.” Processes are intangible; they belong to the company. They emerge from hundreds and hundreds of small decisions about how to solve a problem. They’re critical to strategy, but they also can’t easily be copied. Pixar Animation Studios, too, has openly shared its creative process with the world. Pixar’s longtime president Ed Catmull has literally written the book on how the digital film company fosters collective creativity2—there are fixed processes about how a movie idea is generated, critiqued, improved, and perfected. Yet Pixar’s competitors have yet to equal Pixar’s successes. Like Toyota, Southern New Hampshire University has been open with would-be competitors, regularly offering tours and visits to other educational institutions. As President Paul LeBlanc sees it, competition is always possible from well-financed organizations with more powerful brand recognition. But those assets alone aren’t enough to give them a leg up. SNHU has taken years to craft and integrate the right experiences and processes for its students and they would be exceedingly difficult for a would-be competitor to copy. SNHU did not invent all its tactics for recruiting and serving its online students. It borrowed from some of the best practices of the for-profit educational sector. But what it’s done with laser focus is to ensure that all its processes—hundreds and hundreds of individual “this is how we do it” processes—focus specifically on how to best respond to the job students are hiring it for. “We think we have advantages by ‘owning’ these processes internally,” LeBlanc says, “and some of that is tied to our culture and passion for students.
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Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
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Persuasion Alert Self-deprecating humor is an acceptable way to brag. Mentioning a moment of boneheadedness at my former company beats the far more obnoxious “I was a high-level manager at a publishing company that had twenty-three million customers the year I left.” The term du jour for this device: humblebrag. So I’m a lousy prognosticator of bestsellers. In retrospect, however, I can explain why the title was not such a bad idea after all. “South Beach” conjures an image of people—you—in bathing attire. It says vacation, one of the chief reasons people go on a diet. The Rodale editors stimulated an emotion by making readers picture a desirable and highly personal goal: you, in a bathing suit, looking great. So
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Jay Heinrichs (Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion)
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My family’s tradition of ‘matching-matching’ names is so obsessive, it’s against the order of nature. When my uncles Anil and Anant married, they took advantage of a heinous custom in Marathi weddings. After the pheras, a dish of uncooked rice is placed before the newlyweds, and whatever name the husband chooses to write in the rice becomes the new name of his wife.
Because marriage in our culture is akin to buying a puppy at a pet shop and saying, ‘I am your new owner, and I shall call you Flu y.’
So Anil Adarkar brought home Asha Adarkar (née Kiran), and Anant Adarkar brought home Anita Adarkar (née Geeta). And to complete this picture of divine perfection they named their children Aniket, and Ashwini and Ashleysha, respectively.
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Nikita Deshpande (It Must've Been Something He Wrote)
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What could be more subtle, for instance, than the instinct which had prompted her to hang on the walls of her drawing-room three paintings, all by Douanier Rousseau? Her guests, on coming into this room, were put at ease by the presence of pictures, and ‘modern’ pictures at that, which they could recognize at first sight. Faced by the work of Seurat, of Matisse, even of Renoir, who knows but that they might hesitate, the name of the artist not rising immediately to their lips? But at the sight of those fantastic foliages, those mouthing monkeys, there could arise no doubt; even the most uncultured could murmur: ‘What gorgeous Rousseaus you have here. I always think it is so wonderful that they were painted by a common customs official – abroad, of course.’ And buoyed up by a feeling of intellectual adequacy, they would thereafter really enjoy themselves.
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Nancy Mitford (Christmas Pudding (Mitford, Nancy))
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When I come down the stairs, Peter is sitting on the couch with his mom. He is shaking his knee up and down, which is how I know he’s nervous too. As soon as he sees me, he stands up.
He raises his eyebrows. “You look--wow.” For the past week, he’s been asking for details on what my dress looks like, and I held him at bay for the surprise, which I’m glad I did, because it was worth it to see the look on his face.
“You look wow too.” His tux fits him so nicely, you’d think it was custom, but it’s not; it’s a rental from After Hours Formal Wear. I wonder if Mrs. Kavinsky made a few sly adjustments. She’s a marvel with a needle and thread. I wish guys could wear tuxedos more often, though I suppose that would take some of the thrill away.
Peter slides my corsage on my wrist; it is white ranunculus and baby’s breath, and it’s the exact corsage I would have picked for myself. I’m already thinking of how I’ll hang it over my bed so it dries just so.
Kitty is dressed up too; she has on her favorite dress, so she can be in the pictures. When Peter pins a daisy corsage on her, her face goes pink with pleasure, and he winks at me. We take a picture of me and her, one of me and Peter and her, and then she says in her bossy way, “Now just one of me and Peter,” and I’m pushed off to the side with Trina, who laughs.
“The boys her age are in for it,” she says to me and Peter’s mom, who is smiling too.
“Why am I not in any of these pictures?” Daddy wonders, so of course we do a round with him too, and a few with Trina and Mrs. Kavinsky.
Then we take pictures outside, by the dogwood tree, by Peter’s car, on the front steps, until Peter says, “Enough pictures! We’re going to miss the whole thing.” When we go to his car, he opens the door for me gallantly.
On the way over, he keeps looking at me. I keep my eyes trained straight ahead, but I can see him in my periphery. I’ve never felt so admired. This must be how Stormy felt all the time.
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Jenny Han (Always and Forever, Lara Jean (To All the Boys I've Loved Before, #3))
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When a federal court upholds a law that literally makes it a crime to give a child a cup of water in the desert; when Immigrants and Customs Enforcement abducts a child at an airport in order to force the (undocumented) parents to turn themselves in; when Border Patrol shoots people at the Mexican border with tear gas; that's the reactionary response to a warming world. It is a much simpler and more satisfying response than regulating energy companies or taxing carbon. It only has two problems. It is evil, and it will result in, if nothing else, the end of this country. People who want to live in such a world are already too querulous to make a society, even with each other, even if they get everything they want. Picture them trying to manage a baking earth, an evaporating Lake Superior riddled with Asian carp, a countryside full of feral bacteria and reeking of CAFOs that produce less food every year. It won't work. A fully achieved Fortress America would just be the Donner Party a day or two before the cannibalism starts.
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Phil Christman (Midwest Futures)
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They did not speak of this together. At night he worked downstairs while she slept, and during the morning she managed the restaurant alone. When they worked together he stayed behind the cash register and looked after the kitchen and the tables, as was their custom. They did not talk except on matters of business, but Biff would stand watching her with his face puzzled. Then in the afternoon of the eighth of October there was a sudden cry of pain from the room where they slept. Biff hurried upstairs. Within an hour they had taken Alice to the hospital and the doctor had removed from her a tumor almost the size of a new-born child. And then within another hour Alice was dead. Biff sat by her bed at the hospital in stunned reflection. He had been present when she died. Her eyes had been drugged and misty from the ether and then they hardened like glass. The nurse and the doctor withdrew from the room. He continued to look into her face. Except for the bluish pallor there was little difference. He noted each detail about her as though he had not watched her every day for twenty-one years. Then gradually as he sat there his thoughts turned to a picture that had long been stored inside him.
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Carson McCullers (THE HEART IS A LONELY HUNTER)
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Noah Kagan, a growth hacker at Facebook, the personal finance service Mint.com (which sold to Intuit for nearly $170 million), and the daily deal site AppSumo (which has more than eight hundred thousand users), explains it simply: “Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way. Whereas marketing was once brand-based, with growth hacking it becomes metric and ROI driven. Suddenly, finding customers and getting attention for your product are no longer guessing games. But this is more than just marketing with better metrics; this is not just “direct marketing” with a new name. Growth hackers trace their roots back to programmers—and that’s how they see themselves. They are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated by gut instincts and artistic preference for too long. But they also add a strong acumen for strategy, for thinking big picture, and for leveraging platforms, unappreciated assets, and new ideas.
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Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
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Until the war had broken out, there had been some sort of order in the strange and complex mixture of the four disparate peoples crowded into the little valley, all calling themselves Bosnians. They celebrated separate holidays, ate different foods, feasted and fasted on different days, yet all depended on one another, but never admitted it. They had lived amidst an ever present, if dormant, mixture of hatred and love for each other. The Muslims with their Ramadan, the Jews with Passover, the Catholics with Christmas, and the Serbs with their Slavas- each of them tacitly tolerated and recognised the customs and existence of others. With suckling pigs turned on spits in Serbian houses, giving off a mouth-watering fragrance, kosher food would be eaten in Jewish homes, and in Muslim households, meals were cooked in suet. There was a certain harmony in all this, even if there was no actual mixing. The aromas had long ago adjusted to one another and had given the city its distinctive flavor. Everything was "as God willed it." But it was necessary to remove only one piece of that carefully balanced mosaic and that whole picture would fall into its component parts which would then, rejoined in an unthinkable manner, create hostile and incompatible entities. Like a hammer, the war had knocked out one piece, disrupting the equilibrium.
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Gordana Kuić (Miris kiše na Balkanu)
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Consider the average worker in almost any urban industrialized city. The alarm rings at six forty-five and our workingman or -woman is up and at it. Check the phone. Shower. Dress in the professional uniform—suits for some, coveralls for others, scrubs for the medical professionals, jeans and T-shirts for construction workers. Breakfast, if there’s time. Grab commuter mug and briefcase (or lunch box). Hop in the car for the daily punishment called rush hour or get on a bus or train packed crushingly tight. On the job from nine to five (or longer). Deal with the boss. Deal with the coworker sent by the devil to rub you the wrong way. Deal with suppliers. Deal with clients/customers/patients. E-mails pile up. Act busy. Scroll through social media feeds. Hide mistakes. Smile when handed impossible deadlines. Give a sigh of relief when the ax known as “restructuring” or “downsizing”—or just plain getting laid off—falls on other heads. Shoulder the added workload. Watch the clock. Argue with your conscience but agree with the boss. Smile again. Five o’clock. Back in the car or on the bus or train for the evening commute. Home. Act human with your partner, kids, or roommates. Cook. Post a picture of your dinner online. Eat. Watch an episode of your favorite show. Answer one last e-mail. Bed. Eight hours of blessed oblivion—if we’re lucky.
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Vicki Robin (Your Money or Your Life)
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A striking example from the history of writing is the origin of the syllabary devised in Arkansas around 1820 by a Cherokee Indian named Sequoyah, for writing the Cherokee language. Sequoyah observed that white people made marks on paper, and that they derived great advantage by using those marks to record and repeat lengthy speeches. However, the detailed operations of those marks remained a mystery to him, since (like most Cherokees before 1820) Sequoyah was illiterate and could neither speak nor read English. Because he was a blacksmith, Sequoyah began by devising an accounting system to help him keep track of his customers’ debts. He drew a picture of each customer; then he drew circles and lines of various sizes to represent the amount of money owed. Around 1810, Sequoyah decided to go on to design a system for writing the Cherokee language. He again began by drawing pictures, but gave them up as too complicated and too artistically demanding. He next started to invent separate signs for each word, and again became dissatisfied when he had coined thousands of signs and still needed more. Finally, Sequoyah realized that words were made up of modest numbers of different sound bites that recurred in many different words—what we would call syllables. He initially devised 200 syllabic signs and gradually reduced them to 85, most of them for combinations of one consonant and one vowel. As one source of the signs themselves, Sequoyah practiced copying the letters from an English spelling book given to him by a schoolteacher. About two dozen of his Cherokee syllabic signs were taken directly from those letters, though of course with completely changed meanings, since Sequoyah did not know the English meanings. For example, he chose the shapes D, R, b, h to represent the Cherokee syllables a, e, si, and ni, respectively, while the shape of the numeral 4 was borrowed for the syllable se. He coined other signs by modifying English letters, such as designing the signs , , and to represent the syllables yu, sa, and na, respectively. Still other signs were entirely of his creation, such as , , and for ho, li, and nu, respectively. Sequoyah’s syllabary is widely admired by professional linguists for its good fit to Cherokee sounds, and for the ease with which it can be learned. Within a short time, the Cherokees achieved almost 100 percent literacy in the syllabary, bought a printing press, had Sequoyah’s signs cast as type, and began printing books and newspapers. Cherokee writing remains one of the best-attested examples of a script that arose through idea diffusion. We know that Sequoyah received paper and other writing materials, the idea of a writing system, the idea of using separate marks, and the forms of several dozen marks. Since, however, he could neither read nor write English, he acquired no details or even principles from the existing scripts around him. Surrounded by alphabets he could not understand, he instead independently reinvented a syllabary, unaware that the Minoans of Crete had already invented another syllabary 3,500 years previously.
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Jared Diamond (Guns, Germs, and Steel)
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At the time that he had seriously begun to consolidate his organization, Parker was working in a custom photo lab. The reader who is not much taken by audiovisual pastimes may have a deficient picture of that place where Parker was employed; or perhaps not so much a deficient picture--the dyes faded, shoddily spotted, brutishly burned in and doltishly dodged by subhuman technicians under the glare of the enlargers--as an image which had been misfiled in the archives of the memory, representing instead one of those bleak Photo Drive-Ups and Presto Printses located nowadays on the corner of almost every large parking lot, in which the clerks wait sadly behind their glass counters, but no one comes in, and the air becomes darker and darker over the course of the morning as a result of exhaust fumes (there goes another brain cell; ping! - THAT thought will never be completed now); and the pink chubby tots smiling at your from the walls in sample enlargements become steadily more grimy, and by the lunch break they are brown; and the day ticks off on the loud digital clock; and then finally a car creeps into the lot, and a popeyed couple locks that vehicle doors listlessly; they request a reprint of a washed-out snapshot of their son who was killed in the Indian Wars, and they go away; and after a long time here comes a slick-haired teenager who once took a few pix of his girlfriend holding a balloon at the zoo in front of the monkey cage on a dirty overcast day, and the clerk can tell just by looking at this customer that they won’t come out, because the guy’s a loser if the clerk knows anything at all about losers and in fact he knows a hell of a lot about losers because why else would he be stuck with this job?
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William T. Vollmann (You Bright and Risen Angels (Contemporary American Fiction))
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Unconditional Love - Love Without Condition
I love you as you are, as you seek to find your own special way to relate to the world.
I honour your choices to learn in the way you feel is right for you.
I know it is important that you are the person you want to be and not someone that I or others think you "should" be. I realise that I cannot know what is best for you, although perhaps sometimes I think I do.
I have not been where you have been, viewing life from the angle you have. I do not know what you have chosen to learn, how you have chosen to learn it, with whom or in what time period. I have not walked life looking through your eyes, so how can I know what you need.
I allow you to be in the world without a thought or word of judgement from me about the deeds you undertake. I see no error in the things you say and do. In this place where I am, I see that there are many ways to perceive and experience the different facets of our world. I allow without reservation the choices you make in each moment. I make no judgement of this, for if I would deny your right to your evolution, then I would deny that right for myself and all others.
To those who would choose a way I cannot walk, whilst I may not choose to add my power and my energy to this way, I will never deny you the gift of love that God has bestowed within me, for all creation. As I love you, so I shall be loved. As I sow, so shall I reap.
I allow you the Universal right of Free Will to walk your own path, creating steps or to sit awhile if that is what is right for you. I will make no judgement that these steps are large or small, nor light or heavy or that they lead up or down, for this is just my viewpoint. I may see you do nothing and judge it to be unworthy and yet it may be that you bring great healing as you stand blessed by the Light of God. I cannot always see the higher picture of Divine Order.
For it is the inalienable right of all life to choose their own evolution and with great Love I acknowledge your right to determine your future. In humility I bow to the realisation that the way I see as best for me does not have to mean it is also right for you. I know that you are led as I am, following the inner excitement to know your own path.
I know that the many races, religions, customs, nationalities and beliefs within our world bring us great richness and allow us the benefit and teachings of such diverseness. I know we each learn in our own unique way in order to bring that Love and Wisdom back to the whole. I know that if there were only one way to do something, there would need only be one person.
I will not only love you if you behave in a way I think you should, or believe in those things I believe in. I understand you are truly my brother and my sister, though you may have been born in a different place and believe in another God than I.
The love I feel is for all of God's world. I know that every living thing is a part of God and I feel a Love deep within for every person, animal, tree and flower, every bird, river and ocean and for all the creatures in all the world.
I live my life in loving service, being the best me I can, becoming wiser in the perfection of Divine Truth, becoming happier in the joy of ...
Unconditional Love
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Sandy Stevenson
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Yoel Goldenberg makes exhibitions, photographs, models and media craftsmanship. His works are an examination of ideas, for example, validness and objectivity by utilizing an exhaustive methodology and semi exploratory exactness and by referencing documentaries, 'actuality fiction' and prominent experimental reciprocals. Yoel Goldenberg as of now lives and works in Brooklyn.
By challenging the division between the domain of memory and the domain of experience, Goldenberg formalizes the circumstantial and underlines the procedure of synthesis that is behind the apparently arbitrary works. The manners of thinking, which are probably private, profoundly subjective and unfiltered in their references to dream universes, are much of the time uncovered as collections. His practice gives a valuable arrangement of metaphorical instruments for moving with a pseudo-moderate approach in the realm of execution: these fastidiously arranged works reverberate and resound with pictures winnowed from the fantastical domain of creative energy. By trying different things with aleatoric procedures, Yoel Goldenberg makes work in which an interest with the clarity of substance and an uncompromising demeanor towards calculated and insignificant workmanship can be found. The work is detached and deliberate and a cool and unbiased symbolism is utilized.
His works are highlighting unplanned, unintentional and sudden associations which make it conceivable to overhaul craftsmanship history and, far and away superior, to supplement it. Consolidating random viewpoints lead to astounding analogies. With a theoretical methodology, he ponders the firmly related subjects of file and memory. This regularly brings about an examination of both the human requirement for "definitive" stories and the inquiry whether tales "fictionalize" history. His gathered, changed and own exhibitions are being faced as stylishly versatile, specifically interrelated material for memory and projection. The conceivable appears to be genuine and reality exists, yet it has numerous countenances, as Hanna Arendt refers to from Franz Kafka. By exploring dialect on a meta-level, he tries to approach a wide size of subjects in a multi-layered route, likes to include the viewer in a way that is here and there physical and has faith in the thought of capacity taking after structure in a work.
Goldenberg’s works are straightforwardly a reaction to the encompassing environment and uses regular encounters from the craftsman as a beginning stage. Regularly these are confined occasions that would go unnoticed in their unique connection. By utilizing a regularly developing file of discovered archives to make self-ruling works of art, he retains the convention of recognition workmanship into every day hone. This individual subsequent and recovery of a past custom is vital as a demonstration of reflection. Yoel’s works concentrate on the powerlessness of correspondence which is utilized to picture reality, the endeavor of dialog, the disharmony in the middle of structure and content and the dysfunctions of dialect. To put it plainly, the absence of clear references is key components in the work. With an unobtrusive moderate methodology, he tries to handle dialect. Changed into craftsmanship, dialect turns into an adornment. Right then and there, loads of ambiguities and indistinctnesses, which are intrinsic to the sensation, rise up to the top
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Herbert Goldenberg
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Like,” he repeats with distaste. “How about I tell you what I don’t like? I do not like postmodernism, postapocalyptic settings, postmortem narrators, or magic realism. I rarely respond to supposedly clever formal devices, multiple fonts, pictures where they shouldn’t be—basically, gimmicks of any kind. I find literary fiction about the Holocaust or any other major world tragedy to be distasteful—nonfiction only, please. I do not like genre mash-ups à la the literary detective novel or the literary fantasy. Literary should be literary, and genre should be genre, and crossbreeding rarely results in anything satisfying. I do not like children’s books, especially ones with orphans, and I prefer not to clutter my shelves with young adult. I do not like anything over four hundred pages or under one hundred fifty pages. I am repulsed by ghostwritten novels by reality television stars, celebrity picture books, sports memoirs, movie tie-in editions, novelty items, and—I imagine this goes without saying—vampires. I rarely stock debuts, chick lit, poetry, or translations. I would prefer not to stock series, but the demands of my pocketbook require me to. For your part, you needn’t tell me about the ‘next big series’ until it is ensconced on the New York Times Best Sellers list. Above all, Ms. Loman, I find slim literary memoirs about little old men whose little old wives have died from cancer to be absolutely intolerable. No matter how well written the sales rep claims they are. No matter how many copies you promise I’ll sell on Mother’s Day.” Amelia blushes, though she is angry more than embarrassed. She agrees with some of what A.J. has said, but his manner is unnecessarily insulting. Knightley Press doesn’t even sell half of that stuff anyway. She studies him. He is older than Amelia but not by much, not by more than ten years. He is too young to like so little. “What do you like?” she asks. “Everything else,” he says. “I will also admit to an occasional weakness for short-story collections. Customers never want to buy them though.” There is only one short-story collection on Amelia’s list, a debut. Amelia hasn’t read the whole thing, and time dictates that she probably won’t, but she liked the first story. An American sixth-grade class and an Indian sixth-grade class participate in an international pen pal program. The narrator is an Indian kid in the American class who keeps feeding comical misinformation about Indian culture to the Americans. She clears her throat, which is still terribly dry. “The Year Bombay Became Mumbai. I think it will have special int—” “No,” he says. “I haven’t even told you what it’s about yet.” “Just no.” “But why?” “If you’re honest with yourself, you’ll admit that you’re only telling me about it because I’m partially Indian and you think this will be my special interest. Am I right?” Amelia imagines smashing the ancient computer over his head. “I’m telling you about this because you said you liked short stories! And it’s the only one on my list. And for the record”—here, she lies—“it’s completely wonderful from start to finish. Even if it is a debut. “And do you know what else? I love debuts. I love discovering something new. It’s part of the whole reason I do this job.” Amelia rises. Her head is pounding. Maybe she does drink too much? Her head is pounding and her heart is, too. “Do you want my opinion?” “Not particularly,” he says. “What are you, twenty-five?” “Mr. Fikry, this is a lovely store, but if you continue in this this this”—as a child, she stuttered and it occasionally returns when she is upset; she clears her throat—“this backward way of thinking, there won’t be an Island Books before too long.
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Gabrielle Zevin (The Storied Life of A.J. Fikry)
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THE VISION EXERCISE Create your future from your future, not your past. WERNER ERHARD Erhard Founder of EST training and the Landmark Forum The following exercise is designed to help you clarify your vision. Start by putting on some relaxing music and sitting quietly in a comfortable environment where you won’t be disturbed. Then, close your eyes and ask your subconscious mind to give you images of what your ideal life would look like if you could have it exactly the way you want it, in each of the following categories: 1. First, focus on the financial area of your life. What is your ideal annual income and monthly cash flow? How much money do you have in savings and investments? What is your total net worth? Next . . . what does your home look like? Where is it located? Does it have a view? What kind of yard and landscaping does it have? Is there a pool or a stable for horses? What does the furniture look like? Are there paintings hanging in the rooms? Walk through your perfect house, filling in all of the details. At this point, don’t worry about how you’ll get that house. Don’t sabotage yourself by saying, “I can’t live in Malibu because I don’t make enough money.” Once you give your mind’s eye the picture, your mind will solve the “not enough money” challenge. Next, visualize what kind of car you are driving and any other important possessions your finances have provided. 2. Next, visualize your ideal job or career. Where are you working? What are you doing? With whom are you working? What kind of clients or customers do you have? What is your compensation like? Is it your own business? 3. Then, focus on your free time, your recreation time. What are you doing with your family and friends in the free time you’ve created for yourself? What hobbies are you pursuing? What kinds of vacations do you take? What do you do for fun? 4. Next, what is your ideal vision of your body and your physical health? Are you free of all disease? Are you pain free? How long do you live? Are you open, relaxed, in an ecstatic state of bliss all day long? Are you full of vitality? Are you flexible as well as strong? Do you exercise, eat good food, and drink lots of water? How much do you weigh? 5. Then, move on to your ideal vision of your relationships with your family and friends. What is your relationship with your spouse and family like? Who are your friends? What do those friendships feel like? Are those relationships loving, supportive, empowering? What kinds of things do you do together? 6. What about the personal arena of your life? Do you see yourself going back to school, getting training, attending personal growth workshops, seeking therapy for a past hurt, or growing spiritually? Do you meditate or go on spiritual retreats with your church? Do you want to learn to play an instrument or write your autobiography? Do you want to run a marathon or take an art class? Do you want to travel to other countries? 7. Finally, focus on the community you’ve chosen to live in. What does it look like when it is operating perfectly? What kinds of community activities take place there? What charitable, philanthropic, or volunteer work? What do you do to help others and make a difference? How often do you participate in these activities? Who are you helping? You can write down your answers as you go, or you can do the whole exercise first and then open your eyes and write them down. In either case, make sure you capture everything in writing as soon as you complete the exercise. Every day, review the vision you have written down. This will keep your conscious and subconscious minds focused on your vision, and as you apply the other principles in this book, you will begin to manifest all the different aspects of your vision.
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Jack Canfield (The Success Principles: How to Get from Where You Are to Where You Want to Be)
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No words need be wasted over the fact that all these narcotics are harmful. The question whether even a small quantity of alcohol is harmful or whether the harm results only from the abuse of alcoholic beverages is not at issue here. It is an established fact that alcoholism, cocainism, and morphinism are deadly enemies of life, of health, and of the capacity for work and enjoyment; and a utilitarian must therefore consider them as vices. But this is far from demonstrating that the authorities must interpose to suppress these vices by commercial prohibitions, nor is it by any means evident that such intervention on the part of the government is really capable of suppressing them or that, even if this end could be attained, it might not therewith open up a Pandora's box of other dangers, no less mischievous than alcoholism and morphinism.
Whoever is convinced that indulgence or excessive indulgence in these poisons is pernicious is not hindered from living abstemiously or temperately. This question cannot be treated exclusively in reference to alcoholism, morphinism, cocainism, etc., which all reasonable men acknowledge to be evils. For if the majority of citizens is, in principle, conceded the right to impose its way of life upon a minority, it is impossible to stop at prohibitions against indulgence in alcohol, morphine, cocaine, and similar poisons. Why should not what is valid for these poisons be valid also for nicotine, caffeine, and the like? Why should not the state generally prescribe which foods may be indulged in and which must be avoided because they are injurious? In sports too, many people are prone to carry their indulgence further than their strength will allow. Why should not the state interfere here as well? Few men know how to be temperate in their sexual life, and it seems especially difficult for aging persons to understand that they should cease entirely to indulge in such pleasures or, at least, do so in moderation. Should not the state intervene here too?
More harmful still than all these pleasures, many will say, is the reading of evil literature. Should a press pandering to the lowest instincts of man be allowed to corrupt the soul? Should not the exhibition of pornographic pictures, of obscene plays, in short, of all allurements to immorality, be prohibited? And is not the dissemination of false sociological doctrines just as injurious to men and nations?
Should men be permitted to incite others to civil war and to wars against foreign countries? And should scurrilous lampoons and blasphemous diatribes be allowed to undermine respect for God and the Church?
We see that as soon as we surrender the principle that the state should not interfere in any questions touching on the individual's mode of life, we end by regulating and restricting the latter down to the smallest detail. The personal freedom of the individual is abrogated. He becomes a slave of the community, bound to obey the dictates of the majority. It is hardly necessary to expatiate on the ways in which such powers could be abused by malevolent persons in authority.
The wielding, of powers of this kind even by men imbued with the best of intentions must needs reduce the world to a graveyard of the spirit. All mankind's progress has been achieved as a result of the initiative of a small minority that began to deviate from the ideas and customs of the majority until their example finally moved the others to accept the innovation themselves. To give the majority the right to dictate to the minority what it is to think, to read, and to do is to put a stop to progress once and for all.
Let no one object that the struggle against morphinism and the struggle against
"evil" literature are two quite different things. The only difference between them is that some of the same people who favor the prohibition of the former will not agree to the prohibition of the latter.
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Ludwig von Mises (Liberalism: The Classical Tradition)
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transition into some examples that put HTML5 in action: A graphing calculator to display algebraic equations on the Canvas A children’s finger-painting application for drawing pictures on the page A geolocated work of fiction customized with details about the reader’s current location An audio-enabled glossary that lets you click to hear the pronunciation of each term Embedded video content within instructional text to supplement a lesson
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Sanders Kleinfeld (HTML5 for Publishers)
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Halo Effect Cisco, the Silicon Valley firm, was once a darling of the new economy. Business journalists gushed about its success in every discipline: its wonderful customer service, perfect strategy, skilful acquisitions, unique corporate culture and charismatic CEO. In March 2000, it was the most valuable company in the world. When Cisco’s stock plummeted 80% the following year, the journalists changed their tune. Suddenly the company’s competitive advantages were reframed as destructive shortcomings: poor customer service, a woolly strategy, clumsy acquisitions, a lame corporate culture and an insipid CEO. All this – and yet neither the strategy nor the CEO had changed. What had changed, in the wake of the dot-com crash, was demand for Cisco’s product – and that was through no fault of the firm. The halo effect occurs when a single aspect dazzles us and affects how we see the full picture. In the case of Cisco, its halo shone particularly bright. Journalists were astounded by its stock prices and assumed the entire business was just as brilliant – without making closer investigation. The halo effect always works the same way: we take a simple-to-obtain or remarkable fact or detail, such as a company’s financial situation, and extrapolate conclusions from there that are harder to nail down, such as the merit of its management or the feasibility of its strategy. We often ascribe success and superiority where little is due, such as when we favour products from a manufacturer simply because of its good reputation. Another example of the halo effect: we believe that CEOs who are successful in one industry will thrive in any sector – and furthermore that they are heroes in their private lives, too.
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Rolf Dobelli (The Art of Thinking Clearly: The Secrets of Perfect Decision-Making)
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Delta Airlines, you might have noticed, does not run negative TV ads about USAir. It does not show pictures of the crash of USAir Flight 427, with a voice-over saying: “USAir, airline of death. Going to Pittsburgh? Fly Delta instead.” And McDonald’s, you might also have noticed, does not run ads reminding viewers that Jack in the Box hamburgers once killed two customers. Why? Because Delta and McDonald’s know that if the airline and fast-food industries put on that kind of advertising, America would soon be riding trains and eating box-lunch tuna sandwiches. Yet every two years the American politics industry fills the airwaves with the most virulent, scurrilous, wall-to-wall character assassination of nearly every political practitioner in the country—and then declares itself puzzled that America has lost trust in its politicians.
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Charles Krauthammer (Things That Matter: Three Decades of Passions, Pastimes, and Politics)
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How Individual License Package of OLM Converter Pro Helpful in OLM to MBOX Conversion!
Most of the companies, do not bother about user’s problems they only want to make money either fair or unfair means. It’s very difficult o finds a user-friendly company which performs their social responsibilities also. Gladwev is the only one IT company which cares about users and provides the high-grade product. Nowadays it in the limelight for its excellent innovation “OLM Converter Pro” the admirable migration tool can Convert Outlook for Mac to Apple Mail. Gladwev launched Individual License Package, which composes of many advantages.
Let's look at various features of the Individual version of OLM Converter Pro:
1. Individual License Package can be very helpful to an individual or single user those have limited files for to convert Outlook Mac to Mac Mail. It can merge multiple files of Contact and calendar into .vcf and .ical respectively.
2. This software is capable to converts single user Email’s Accounts along with their attached documents, audio, video, pictures, drafts, etc. it ensures the complete and accurate OLM to MBOX Conversion.
3. An individual version of this software application can install on TWO Mac devices; it is compatible with all version of Mac system. This software provides high-performance speed as compared to other migration tools.
4. Gladwev offers this License Package for both Mac and Windows systems. The user can buy it according to their necessity of conversion.
5. Moreover, it is under the budget of the user. The user can purchase at only US$ 39.
6. Gladwev also provides easiness for locating this conversion software on the Web as highlighting the option, “Download Now.”
7. The best part of Individual License Package is that Gladwev has provided A to Z proper instruction or guidance that makes the user comfortable with this migration application.
8. This version of OLM Converter Pro satisfies all the conversion requirement and expectations of an individual.
9. Gladwev always readily available to provide day and night customer support services that resolve the problems of users and make Export Mail from Outlook for Mac to Apple Mail.
10. If the user wants more details about company or product. All the information and privacy policy have briefly explained in very simple and understandable language.
11. Gladwev also best in the matter of keeping privacy. It never reveals user’s private information to outsiders or any other.
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Email Conversion
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We are solid wooden furniture manufacturer from India and we love this industry & we are proud being in this industry from last 07 years. We use natural form of solid wood to make the furniture. We are Specialist in Solid Wooden Furniture, Antique Wooden Furniture, Reclaimed Wooden Furniture, Bone Inlay Furniture, Mother of Pearl Inlay Furniture, Stone Inlay Furniture, Stone Furniture, Semi-Precious Stone Furniture, Precious Stone Furniture, Marble Inlay Furniture, Marble Furniture, Granite Furniture, Industrial Furniture, Live Edge Furniture, Modern Furniture, Upholstered Furniture and Leather Furniture.
Our Goal is One Satisfied Customer Will Be Our Regular Customer So We Work according To This Motto Every Piece is checked under High Quality Standards Check. Then we send The Pictures of Products to Buyer.
Full Satisfaction is guaranteed for Products Purchased from Us. Craft Factory deals in Indian Reclaimed Wood Furniture & Industrial Factory Furniture from Last 07 years. We have been manufacturing wooden Furniture like Bed, Bedside, Mirror, Side Table, Coffee Table, Sideboards, Console, T. V. Unit, Chair, Sofa, Dining Tables, Book Cases, and Almira, made of rustic wood commonly known as Reclaimed Wood Furniture.
If you have any query, contact us at sales@craftfactory.in
”
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Furniture & Cabinetmaking
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Most of the world’s most successful innovators see problems through a different lens from the rest of us. Why didn’t Hertz come up with a Zipcar-like product first? Kodak came close to creating a kind of Facebook product long before Mark Zuckerberg did. Major yogurt manufacturers understood that there might be a demand for Greek yogurt well before Chobani founder Hamdi Ulukaya launched what is now a $ 1 billion business. AT& T introduced a “picture phone” at the 1964 World’s Fair, decades before Apple’s iPhone. Instead of looking at the way the world is and assuming that’s the best predictor of the way the world will be, great innovators push themselves to look beyond entrenched assumptions to wonder if, perhaps, there was a better way. And there is.
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Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
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It’s natural for us to rate the difficulty of tasks relative to how hard it is for us humans to perform them, as in figure 2.1. But this can give a misleading picture of how hard they are for computers. It feels much harder to multiply 314,159 by 271,828 than to recognize a friend in a photo, yet computers creamed us at arithmetic long before I was born, while human-level image recognition has only recently become possible. This fact that low-level sensorimotor tasks seem easy despite requiring enormous computational resources is known as Moravec’s paradox, and is explained by the fact that our brain makes such tasks feel easy by dedicating massive amounts of customized hardware to them—more than a quarter of our brains, in fact.
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Max Tegmark (Life 3.0: Being Human in the Age of Artificial Intelligence)
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With the lens of Jobs to Be Done, the Medtronic team and Innosight (including my coauthor David Duncan) started research afresh in India. The team visited hospitals and care facilities, interviewing more than a hundred physicians, nurses, hospital administrators, and patients across the country. The research turned up four key barriers preventing patients from receiving much-needed cardiac care: Lack of patient awareness of health and medical needs Lack of proper diagnostics Inability of patients to navigate the care pathway Affordability While there were competitors making some progress in India, the biggest competition was nonconsumption because of the challenges the Medtronic team identified. From a traditional perspective, Medtronic might have doubled down on doctors, asking them about priorities and tradeoffs in the product. What features would they value more, or less? Asking patients what they wanted would not have been top of the list of considerations from a marketing perspective. But when Medtronic revisited the problem through the lens of Jobs to Be Done, Monson says, the team realized that the picture was far more complex—and not one that Medtronic executives could have figured out from pouring over statistics of Indian heart disease or asking cardiologists how to make the pacemaker better. Medtronic has missed a critical component of the Job to Be Done.
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Clayton M. Christensen (Competing Against Luck: The Story of Innovation and Customer Choice)
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the New York Times gave clitorectomies its tacit approval. In January 2008, it painted a rosy picture of the ritual in a piece that never mentioned the pain, bleeding, and infections that often result from it. Female genital mutilation is not the only horrific Islamic custom that is coming West; the number of honor killings is skyrocketing in Europe and America. But genital mutilation is spreading at an alarming rate. It has been reported that thousands of girls in the United Kingdom have been mutilated and the authorities can’t (or won’t)
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Pamela Geller (Stop the Islamization of America: A Practical Guide to the Resistance)
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Consider the Clocky, an alarm clock invented by an MIT student, Gauri Nanda. It’s no ordinary alarm clock—it has wheels. You set it at night, and in the morning when the alarm goes off, it rolls off your nightstand and scurries around the room, forcing you to chase it down. Picture the scene: You’re crawling around the bedroom in your underwear, stalking and cursing a runaway clock. Clocky ensures that you won’t snooze-button your way to disaster. And apparently that’s a common fear, since about 35,000 units were purchased, at $50 each, in Clocky’s first two years on the market (despite minimal marketing). The success of this invention reveals a lot about human psychology. What it shows, fundamentally, is that we are schizophrenic. Part of us—our rational side—wants to get up at 5:45 a.m., allowing ourselves plenty of time for a quick jog before we leave for the office. The other part of us—the emotional side—wakes up in the darkness of the early morning, snoozing inside a warm cocoon of sheets and blankets, and wants nothing in the world so much as a few more minutes of sleep. If, like us, your emotional side tends to win these internal debates, then you might be a potential Clocky customer. The beauty of the device is that it allows your rational side to outsmart your emotional side.
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Chip Heath (Switch: How to Change Things When Change Is Hard)
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Joes Lawn Care is the premier full service lawn care company for Louisville Ky. We are proud to offer a full line for your lawn care needs. Our Lawn Care Louisville KY services include professional lawn maintenance packages starting at $90 per month customized to fit your individual household needs. We use only the highest quality products and top commercial equipment on your lawn to ensure your yard looks picture perfect every time.
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Lawn Care Louisville KY
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To remember people’s names, use usual Imagery—Connect the name with a mental picture that will remind you of that person. If his name is Barry, think of berries. If her name is Cheri, imagine her drinking cherry punch.
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Susan C. Young (The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact(The Art of First Impressions for Positive Impact, #5))
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Finding commonality with another person can help you create an instant bond by transcending social differences and going straight to creating rapport. Finding common ground allows you to connect the dots in the big picture to discover what feels most comfortable, how to connect, and where you might fit in when meeting new people.
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Susan C. Young (The Art of Connection: 8 Ways to Enrich Rapport & Kinship for Positive Impact (The Art of First Impressions for Positive Impact, #6))
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The most important thing we are doing here is collapsing the silos," says Eash Sundaram, EVP of innovation and CIO of JetBlue. "When we think about a program, we don't think about IT and finance and commercial operations. We think about how the program improves our customer or employee experience.
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Martha Heller (Be the Business: CIOs in the New Eras of IT)
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When a customer is deciding whether to buy something, we should picture them standing on the edge of a rushing creek. It’s true they want what’s on the other side, but as they stand there, they hear a waterfall downstream. What happens if they fall into the creek? What would life look like if they went over those falls? These are the kinds of questions our customers subconsciously ponder as they hover their little arrow over the “Buy Now” button. What if it doesn’t work? What if I’m a fool for buying this?
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Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
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The truth is I was worried, and they spoke to my internal fear. They also painted a picture of a climactic scene: to hit a grand slam. Then they asked me out: they offered a PDF called “5 Things Great Presenters Get Right,” and I was quite curious. I downloaded the PDF and read it in a few minutes. Their transitional call to action earned my trust and positioned them as the guide in my story. They had authority, it seemed. Then, on their website, they had a “schedule an appointment” button, and because they’d wined and dined me, I did. I never went back to the initial designer’s website (which, remember, was much better looking), and before long I was gladly writing a check for several thousand dollars to the company that had clearly challenged me to take action.
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Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
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Personally, I have learned the hard way that spending most of the time with prospective clients talking about their potential problems is way better than trying to promote myself with accolades about the value of my product or service. Granted, this aforementioned passage is a condensed version of my value proposition for QBS. But it delivers the message. Times are tough in sales, and QBS has ways to solve that. That message resonates with sales management. In the same way, as prospective customers relate to the verbal pictures you paint about challenges they currently face, they will naturally look to you as someone who can help address those issues.
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Thomas Freese (Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Money Books for Growth))
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Your target market is the customers who buy quickly, rarely ask for discounts and tell their friends about your offerings. For businesses, big-picture characteristics include things like industry, location and company size, but those are rarely enough to identify a customer who is a great fit for your product. You might sell a solution for small business that greatly reduces the time and complexity of invoicing. Any small business could use your product, but the ones that send a significant number of invoices every month will love you the most.
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April Dunford (Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It)
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In an effort to help decode these buyer actions, researchers from consumer intelligence firm Motista found specific “emotional motivators” that provide a critical indicator of customers’ potential affinity to a company.2 In fact, these emotional motivators, a proxy for value, were more compelling than any other metric in terms of driving key buying sentiments such as brand awareness and customer satisfaction. While hundreds of emotional motivators were found to drive consumer behavior, the study found ten that drove significant levels of customer value across all of the categories studied. I am inspired by a desire to: Brands can leverage this motivator by helping customers: Stand out from the crowd Project a unique social identity; be seen as special Have confidence in the future Perceive the future as better than the past; have a positive mental picture of what’s to come Enjoy a sense of well-being Feel that life measures up to expectations and that balance has been achieved; seek a stress-free state without conflicts or threats Feel a sense of freedom Act independently, without obligations or restrictions Feel a sense of thrill Experience visceral, overwhelming pleasure and excitement; participate in exciting, fun events Feel a sense of belonging Have an affiliation with people they relate to or aspire to be like; feel part of a group Protect the environment Sustain the belief that the environment is sacred; take action to improve their surroundings Be the person I want to be Fulfill a desire for ongoing self-improvement; live up to their ideal self-image Feel secure Believe that what they have today will be there tomorrow; pursue goals and dreams without worry Succeed in life Feel that they lead meaningful lives; find worth that goes beyond financial or socioeconomic measures
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David Priemer (Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!))
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At Hobby Lobby
She tosses a bolt of fabric into the air. Hill country, prairie, a horse trots there. I say three yards, and her eyes say more: What you need is guidance, a hand that can zip a scissor through cloth. What you need is a picture of what you've lost. To double the width against the window for the gathering, consider where you sit in the morning. Transparency's appealing, except it blinds us before day's begun. How I long to captain that table, to return in a beautiful accent a customer's request. My mother kneeled down against her client and cut threads from buttons with her teeth, inquiring with a finger in the band if it cut into the waist. Or pulled a hem down to a calf to cool a husband's collar. I can see this in my sleep and among notions. My bed was inches from the sewing machine, a dress on the chair forever weeping its luminescent frays. Sleep was the sound of insinuation, a zigzag to keep holes receptive. Or awakened by a backstitch balling under the foot. A needle cracking? Blood on a white suit? When my baby's asleep I write to no one and cannot expect a response. The fit's poor, always. No one wears it out the door. But fashions continue to fly out of magazines like girls out of windows. Sure, they are my sisters. Their machines, my own. The office from which I wave to them in their descent has uneven curtains, made with my own pink and fragile hands.
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Rosa Alcalá
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Both industrial customers and consumers tend to be more price sensitive when what they’re buying is Undifferentiated Expensive relative to their other costs or income Inconsequential to their own performance A counterexample that includes all three of these conditions is the price insensitivity of makers of major motion pictures when they buy or rent production equipment. A movie camera, for example, is a highly differentiated piece of equipment. Its price is small relative to the other costs of production, but the performance of the equipment has a big impact on the success of the movie. Here quality trumps price.
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Joan Magretta (Understanding Michael Porter: The Essential Guide to Competition and Strategy)
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The Ultimate Guide to GA4 Consulting Services:-
Introduction: The Dawn of the GA4 Era-
The digital landscape is changing, and with it comes the need to change our approach to analytics. Google Analytics 4 (GA4) is the future, designed to provide a more holistic understanding of the customer journey. However, adopting this new technology often presents a complex challenge that necessitates professional help. That's where GA4 Consulting Services come into the picture.
In this blog post, we'll navigate the intricacies of GA4 Consulting. Whether you're a business owner wanting to transition from Universal Analytics to GA4 or a newbie eager to set up your analytics the right way, this guide has got you covered. So let's dive in.
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White Bunnie
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To do that right, you have to prototype the whole experience—give every part the weight and reality of a physical object. Regardless of whether your product is made of atoms or bits or both, the process is the same. Draw pictures. Make models. Pin mood boards. Sketch out the bones of the process in rough wireframes. Write imaginary press releases. Create detailed mock-ups that show how a customer would travel from an ad to the website to the app and what information they would see at each touchpoint. Write up the reactions you’d want to get from early adopters, the headlines you’d want to see from reviewers, the feelings you want to evoke in everyone. Make it visible. Physical. Get it out of your head and onto something you can touch. And don’t wait
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Tony Fadell (Build: An Unorthodox Guide to Making Things Worth Making)
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We took everything we’d learned about the industry and Nest’s potential customers, about demographics and psychographics, and we created two distinct personas. One was a woman and the other a man. The man was into technology, loved his iPhone, was always looking for cool new gadgets. The woman was the decider—she dictated what made it into the house and what got returned. She loved beautiful things, too, but was skeptical of super-new, untested technology. We gave them names and faces. We made a mood board of their home, their kids, their interests, their jobs. We knew what brands they loved and what drove them crazy about their house and how much money they spent on heating bills in the winter. We needed to look through their eyes to understand why the man might pick up the box. And so we could convince the woman to keep it. Over time we added more personas—couples, families, roommates—as we better understood our customers. But in the beginning we started with two—two human beings who everyone could imagine, whose photos they could touch. That’s how prototyping works. It’s how you make abstract concepts into physical representations. You turn your messaging architecture into words and pictures on a box. [See also: Figure 5.4.1, in Chapter 5.4.] You turn “someone in a store” into Beth from Pennsylvania. And then you keep going. Every step of the way, along every link of the chain.
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Tony Fadell (Build: An Unorthodox Guide to Making Things Worth Making)
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To do that right, you have to prototype the whole experience—give every part the weight and reality of a physical object. Regardless of whether your product is made of atoms or bits or both, the process is the same. Draw pictures. Make models. Pin mood boards. Sketch out the bones of the process in rough wireframes. Write imaginary press releases. Create detailed mock-ups that show how a customer would travel from an ad to the website to the app and what information they would see at each touchpoint. Write up the reactions you’d want to get from early adopters, the headlines you’d want to see from reviewers, the feelings you want to evoke in everyone. Make it visible. Physical. Get it out of your head and onto something you can touch. And don’t wait until your product is done to get started—map out the whole journey as you map out what your product will do.
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Tony Fadell (Build: An Unorthodox Guide to Making Things Worth Making)
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As dramatically as it is possible for me to do so, I have pictured those first weird happenings that led me almost to the brink of madness, and then to the most incredible adventure that ever befell a man. In order to give my knowledge to the world without being suspected of madness, I must present it in the guise of fiction. Remember that all this wordiness is supposed to be, but is not, just a way of convincing you momentarily of the truth of an obvious impossibility, for the sake of the escape from dull reality which it offers you. So, allow yourself really to believe, not just temporarily for the sake of the effect. This story will not seem like fiction to some who will read it. For it is substantially true; the caves, the good and wise users of the antique machines, the fantastic evil mis-users of the antique weapons, all these things are true things and exist in secret in many parts of the
world.
Keeping that secret has been a custom, a hereditary habit of the Elder underworld. Surface incredulity and fear of the supernatural has made it an open secret that keeps itself; for you will find that the case records of insane asylums are chock full of patients whose only complaint was that they heard mysterious voices in their minds.
In this story, I intend to reveal the secret to the world, to those who have the intelligence to seek to understand what I say.
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Richard S. Shaver (The Shaver Mystery, Book One)