Confessions Of An Advertising Man Quotes

The consumer isn't a moron. She is your wife.

Where people aren’t having any fun, they seldom produce good work.

What you say in advertising is more important than how you say it.

The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship? —David Ogilvy, founder of the Ogilvy & Mather advertising agency, in Confessions of an Advertising Man, 1963

Truth Tell the truth, but make the truth fascinating.

They are coming to rely too much on research, and they use it as a drunkard uses a lamp post, for support rather than for illumination.

Search all he parks in all your cities; you'll find no statues of committees.

Pay peanuts and you get monkeys.

I like to succeed in public, but to fail in secret.

At the same time President Kennedy invited me - and all the other millions of Europe - to try the novelty of tourism in the U.S., he issued a secret directive to 180,000,000 Americans to be nice to us. How else to explain the embarrassing generosity, the overwhelming kindness, the extreme courtesy at every turn?

The Goal of Pleasing God by Obeying His Commands (4: 1-2)American culture is caught up with the grand goal of enjoying life and pleasing oneself. For example, a recent magazine article discussing vacation homes as investments led with the caption: "The No. 1 reason to build a vacation home is to enjoy yourself. " Today more than ever society is caught up in concern for health and personal well-being. Churches sometimes try to attract people to their services by advertising that what goes on at church will be enjoyable to them. Some churches advertise that contemporary music and coffee will be served throughout the service. One can even enjoy breakfast beforehand at a church cafeteria or be entertained by "sitcom-like" plays. Some of these things may not be bad in themselves, but the impression is that of the church attempting to attract people by dangling before them the kinds of pleasures that they can find outside the church. If a church does this too consistently, then what it may have to offer may be no different, ultimately, than what the world offers. We must not fool ourselves and think that things were radically different in the first century. A few years ago I went to Turkey (old Asia Minor) to see the ancient sites of the towns where the seven churches of Revelation were located. At Pergamum I visited the ruins of an ancient Roman health spa, where, among other things, people would go to be rejuvenated emotionally because of depression. There were even rooms where a patient could rest; in the ceiling were little holes through which the priestly attendants of the spa would whisper encouraging things to help the victims recuperate psychologically. Whether in the ancient world or today, the chief end of humanity has often been to take pleasure in this life. In contrast, our passage begins by affirming the opposite: humanity's chief goal ought to be to take pleasure in pleasing God. Such passages in Scripture as this fueled the great confession, "The chief end of man is to glorify God and to enjoy Him forever. " Granted, Christians enjoy the material pleasures of this life, but only as a gift from the gracious God whom they serve (1 Tim 4: 4). This world is not an end in itself to be enjoyed. On the basis that God has begun to work in the readers and that they are beginning to live in order to please God, Paul appeals to them to excel in this: we ask you and urge you in the Lord Jesus to do this more and more. The main point of 4: 1 is that the ultimate purpose of living as a Christian is not to please oneself but increasingly to please God (Rom 8: 8; 15: 1-6). This develops further the earlier reference to pleasing God (2: 4) and walking worthily for the goal of achieving God's glory for which they have been called (2: 12). The Greek text of 4: 1 reads "just as you received from us how it is necessary for you to walk so as to please God. " Although the NIV leaves out "it is necessary" (dei; so also Moffatt 1970 and NLT), most other translations attempt to express it, typically by "you must" or "you ought. " Some readers may understand this to mean that Christians should live in the way Paul had instructed, but if they do not they will not experience the full blessing they could otherwise. Paul's urging of them to excel, however, suggests that there is a necessity that his readers live this lifestyle and that such living is not optional for less seriously minded Christians. Indeed, this necessity is heightened by the fact that such a lifestyle is a divine commandment (4: 2), that God has called believers to this conduct (4: 7), that God has given true believers the power to fulfill this commandment (3: 12-13) and that to reject living in this manner is tantamount to rejecting God (4: 8). Consequently, it is necessary that God's true people live this way if they want to avoid the inevitable last judgment (4: 6). Paul says the basis for his appeal that they please God is grounded in the authority of the Lord Jesus

Andy’s Message Around the time I received Arius’ email, Andy’s message arrived. He wrote: Young, I do remember Rick Samuels. I was at the seminar in the Bahriji when he came to lecture. Like you I was at once mesmerized by his style and beauty, which of course was a false image manufactured by the advertising agencies and sales promoters. I was surprised to hear your backroom story of him being gangbanged in the dungeon. We are not ones to judge since both of us had been down that negative road of self-loathing. This seems to be a common thread with people whom others considered good-looking or beautiful. In my opinion, it’s a fake image that handsome people know they cannot live up to. Instead of exterior beauty being an asset, it often becomes a psychological burden. During the years when I was with Toby, I delved in some fashion modeling work in New Zealand. I ventured into this business because it was my subconscious way of reminding me of the days we posed for Mario and Aziz. It was also my twisted way of hoping to meet another person like me, with the hope of building a loving long-term relationship. It was also a desperate attempt to break loose from Toby’s psychosomatic grip on my person. Ian was his name and he was a very attractive 24 year old architecture student. He modeled to earn some extra spending money. We became fast friends, but he had this foreboding nature which often came on unexpectedly. A sentence or a word could trigger his depression, sending the otherwise cheerful man into bouts of non-verbal communication. It was like a brightly lit light bulb suddenly being switched off in mid-sentence. We did have an affair while I was trying to patch things up with Toby. As delightful as our sexual liaisons were there was a hidden missing element, YOU! Much like my liaisons with Oscar, without your presence, our sexual communications took on a different dynamic which only you as the missing link could resolve. There were times during or after sex when Ian would abuse himself with negative thoughts and self-denigration. I tried to console him, yet I was deeply sorrowed about my own unresolved issues with Toby. It was like the blind leading the blind. I was gravely saddened when Ian took his own life. Heavily drugged on prescriptive anti-depressant and a stomach full of extensive alcohol consumption, he fell off his ten story apartment building. He died instantly. This was the straw that threw me into a nervous breakdown. Thank God I climbed out of my despondencies with the help of Ari and Aria. My dearest Young, I have a confession to make; you are the only person I have truly loved and will continue to love. All these years I’ve tried to forget you but I cannot. That said I am not trying to pry you away from Walter and have you return to me. We are just getting to know each other yet I feel your spirit has never left. Please make sure that Walter understands that I’m not jeopardizing your wonderful relationship. I am happy for the both of you. You had asked jokingly if I was interested in a triplet relationship. Maybe when the time and opportunity arises it may happen, but now I’m enjoying my own company after Albert’s passing. In a way it is nice to have my freedom after 8 years of building a life with Albert. I love you my darling boy and always will. As always, I await your cheerful emails. Andy. Xoxoxo

the campaign was simple and brilliant. But, then again, in great advertising, the best ideas always are!

Not everyone reads advertising; they read what they are interested in, and sometimes, that’s advertising.

The Fearless Flyer began life in 1969 during the Good Time Charley phase of Trader Joe’s as the Insider’s Wine Report, a sheet of gossip of “inside” information on the wine industry at a time where there weren’t any such gossip sheets, for the excellent reason that few people were interested in wine. As of the writing of this book, 11 percent of Americans drink 88 percent of the wine according to contemporary wine gossip magazine the Wine Spectator. In the Insider’s Wine Report we gave the results of the wine tastings that we were holding with increasing frequency, as we tried to gain product knowledge. This growing knowledge impressed me with how little we knew about food, so in 1969, we launched a parallel series of blind tastings of branded foods: mayonnaise, canned tuna, hot dogs, peanut butter, and so on. The plan was to select the winner, and sell it “at the lowest shelf price in town.” To report these results, I designed the Insider’s Food Report, which began publication in 1970. It deliberately copied the physical layout of Consumer Reports: the 8.5” x 11” size, the width of columns, and the typeface (later changed). Other elements of design are owed to David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them. Another inspiration was Clay Felker, then editor of New York magazine, the best-edited publication of that era. New York’s motto was, “If you live in New York, you need all the help you can get!” The Insider’s Food Report borrowed this, as “The American housewife needs all the help she can get!” And in the background was the Cassandra-like presence of Ralph Nader, then at the peak of his influence. I felt, however, that all the consumer magazines, never mind Mr. Nader, were too paranoid, too humorless. To leaven the loaf, I inserted cartoons. The purpose of the cartoons was to counterpoint the rather serious, expository text; and, increasingly, to mock Trader Joe’s pretensions as an authority on anything.

Committees can criticize advertisements, but they should never be allowed to create them.

A posture of enthusiasm is not always the one best calculated to succeed.

In the best establishments, promises are always kept, whatever it may cost in agony and overtime.

Science writers Po Bronson and Ashley Merryman have found that ethnic pride is an important element of self-esteem for other races but they draw the line at whites: “It’s horrifying to imagine kids being ‘proud to be white’. ” Many intellectuals believe whites are collectively guilty. As James Traub of The New Yorker wrote, when it comes to any discussion about race, whites must acknowledge that they are the offending party: “One’s hand is stayed by the knowledge of innumerable past hurts and misdeeds. The recognition of those wrongs, along with the acceptance of the sense of collective responsibility—guilt—that comes with recognition is a precondition to entering the discussion [about race].” Joe Klein, in New York Magazine, wrote that any conversation about race must begin with a confession: “It’s our fault; we’re racists.” “Black anger and white surrender have become a staple of contemporary racial discourse,” writes another commentator. Most blacks endorse this view. James Baldwin wrote that any real dialogue between the races requires a confession from whites that is nothing less than “a cry for help and healing.” Popular culture casually denigrates whites. Jay Blumenfield, an executive producer for the Showtime cable network, was working in 2004 on a reality program tentatively titled “Make Me Cool,” in which a group of blacks were to give “hipness makeovers” to a series of “desperately dweebie” whites. Why whites? Mr. Blumenfield explained that the purpose of the program was to correct “uncoolness,” and that “the easiest way to express that is they’ll be white.” Gary Bassell, head of an advertising agency that specializes in reaching Hispanics explained that “we’ve been shaped by an American pop culture today that increasingly proves that color is cool and white is washed out.” Miss Gallagher noted above that there are “few things more degrading than being proud to be white.” The United States Patent and Trademark Office (USPTO) agrees. In 2005, it refused to grant a trademark on the phrase “White Pride Country Wide.” It explained that “the ‘white pride’ element of the proposed mark is considered offensive and therefore scandalous.” The USPTO has nevertheless trademarked “Black Power” and “Black Supremacy,” and apparently finds nothing scandalous in “African Pride,” “Native Pride!” “Asian Pride,” “Black Pride,” “Orgullo Hispano” (Hispanic Pride), “Mexican Pride,” and “African Man Pride,” all of which have been trademarked.