Catering Advertisement Quotes

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The commercial media … help citizens feel as if they are successful and have met these aspirations, even if they have not. They tend to neglect reality (they don't run stories about how life is hard, fame and fortune elusive, hopes disappointed) and instead celebrate idealized identities – those that, in a commodity culture, revolve around the acquisition of status, money, fame and power, or at least the illusion of these things. The media, in other words, assist the commercial culture in “need creation”, prompting consumers to want things they don't need or have never really considered wanting. And catering to these needs, largely implanted by advertisers and the corporate culture, is a very profitable business. A major part of the commercial media revolves around selling consumers images and techniques to “actualize” themselves, or offering seductive forms of escape through entertainment and spectacle. News is filtered into the mix, but actual news is not the predominant concern of the commercial media.
Chris Hedges (The Death of the Liberal Class)
If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?
Tatsuya Ishida
Some bemoan the brutalism of socialist architecture, but was the blandness of capitalist architecture any better? One could drive for miles along a boulevard and see nothing but parking lots and the kudzu of strip malls catering to every need, from pet shops to water dispensaries to ethnic restaurants and every other imaginable category of mom-and-pop small business, each one an advertisement for the pursuit of happiness.
Viet Thanh Nguyen (The Sympathizer (The Sympathizer, #1))
Indeed, already today computers and algorithms are beginning to function as clients in addition to producers. In the stock exchange, for example, algorithms are becoming the most important buyers of bonds, shares and commodities. Similarly in the advertisement business, the most important customer of all is an algorithm: the Google search algorithm. When people design Web pages, they often cater to the taste of the Google search algorithm rather than to the taste of any human being.
Yuval Noah Harari (21 Lessons for the 21st Century)
Drenched in café au lait stucco, the mall was bordered by an example of America’s most unique architectural contribution to the world, a parking lot. Some bemoan the brutalism of socialist architecture, but was the blandness of capitalist architecture any better? One could drive for miles and see nothing but parking lots and the kudzu of strip malls catering to every need, from pet shops to water dispensaries to ethnic restaurants and every other imaginable category of mom-and-pop small business, each one an advertisment for the pursuit of happiness.
Viet Thanh Nguyen (The Sympathizer (The Sympathizer, #1))
Patrick Vlaskovits, who was part of the initial conversation that the term “growth hacker” came out of, put it well: “The more innovative your product is, the more likely you will have to find new and novel ways to get at your customers.”12 For example: 1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks). 9. You can try to name a Planned Parenthood clinic after your client or pay D-list celebrities to say offensive things about themselves to get all sorts of publicity that promotes your book (OK, those stunts were mine).
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
World best dating site - adultdatingpartner.com join now adn meet your partner.Google reports that 1 in 10 online searches are dating related. The problem? Most online dating sites cater to people looking for love, yet the majority of people want sex, even those who are married. Fox News reports that 70 percent of married men admitted to cheating on their wives. That means that affairs are in high demand – so what about the women? Statistics found that about 50 to 60 percent of women admitted to having an affair over the course of their marriage. Whether you’re married or single, Sex Search is the best place for likeminded adults who are looking for casual sex. Connect with adults in your area looking to hook up both online and off by browsing member profiles and using our unparalleled chat and video profile features. In a world where there are endless websites that advertise you’ll find love, there's only one site you need to find hook ups: Sex Search. Sign up for free and see how easy it is to find sex online!
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Interestingly, Jockey’s first attempt to enter India wasn’t with the Genomals. It was with Associated Apparels in 1962. Through the 1960s, many foreign innerwear brands were launched in India. Associated Apparels introduced the then world-famous Maidenform bras (owned today by Hanes) and tied up with Jockey to launch Jockey underwear in 1962. The international brand, Lovable, entered India in 1966 through a licensing deal and became a huge success. Along with it entered the brand Daisy Dee, through a subsidiary of Lovable, followed by Feelings. In 1971, Maxwell Industries launched VIP-branded innerwear for men in the economy segment, catching the attention of the discerning public with an advertisement featuring a Bollywood actor. In 1973, however, Jockey decided to leave India after the Indian government used the Foreign Exchange Regulation Act (FERA) to force multinational companies to dilute their ownership in their Indian ventures to 40 per cent. After Jockey exited India, its competitors flourished. Associated Apparels continued to focus on mid-premium innerwear during the 1980s and was successful in establishing themselves as a dominant player in the mid-premium innerwear segment through Liberty (men) and Libertina (women). Maxwell Industries, during the 1980s, launched the brand, Frenchie, to cater to the mid-premium innerwear segment. In 1985, Rupa & Co. emerged in the innerwear market, offering products across categories, including men, women and kids, and became one of the biggest manufacturers and sellers of innerwear in India. The success of Rupa was followed by many other domestic brands in the 1980s and ’90s, including Amul, Lux Cozi and Dollar in the men’s category, while Neva, Bodycare, Softy, Lady Care, Little Lacy, Red Rose, Sonari, Feather Line, etc., were the key players in the lingerie market. Then came the liberalization of 1991. With the regulatory hurdles to enter India removed, Jockey decided to return to India. And this time, it chose the right partners.
Saurabh Mukherjea (The Unusual Billionaires)
The causes of many mismatch diseases, such as smoking cigarettes or drinking too much soda, are popular because they provide immediate pleasures that override concerns about or rational valuations of their long-term consequences. In addition, there is a strong incentive for manufacturers and advertisers to cater to our evolved desires and sell us products that increase our convenience, comfort, efficiency, and pleasure—or that carry the illusion of being advantageous. Junk food is popular for a reason. If you are like me, you use commercial products nearly twenty-four hours a day, even when you are asleep. Many of these products, like the chair I am sitting on, make me feel good, but not all of them are healthy for my body. The hypothesis of dysevolution predicts that as long as we accept or cope with the symptoms of the problems these products create, often thanks to other products, and as long as the benefits exceed the costs, then we will continue to buy and use them and pass them on to our children, keeping the cycle going long after we are gone.
Daniel E. Lieberman (The Story of the Human Body: Evolution, Health and Disease)
1. You can create the aura of exclusivity with an invite-only feature (as Mailbox did). 2. You can create hundreds of fake profiles to make your service look more popular and active than it actually is—nothing draws a crowd like a crowd (as reddit did in its early days). 3. You can target a single service or platform and cater to it exclusively—essentially piggybacking off or even stealing someone else’s growth (as PayPal did with eBay). 4. You can launch for just a small group of people, own that market, and then move from host to host until your product spreads like a virus (which is what Facebook did by starting in colleges—first at Harvard—before taking on the rest of the population). 5. You can host cool events and drive your first users through the system manually (as Myspace, Yelp, and Udemy all did). 6. You can absolutely dominate the App Store because your product provides totally new features that everyone is dying for (which is what Instagram did—twenty-five thousand downloads on its first day—and later Snapchat). 7. You can bring on influential advisors and investors for their valuable audience and fame rather than their money (as About.me and Trippy did—a move that many start-ups have emulated). 8. You can set up a special sub-domain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.
David parkyd
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There was nothing unusual to be seen—the usual amalgamation of crazies, unsolved cases she was already familiar with, and Web sites catering to serial killers. She made a note of a new site that advertised for killers. “Contact us, tell us your most gruesome kills, here’s how to do it anonymously. WE’RE NOT COPS!” Just what they needed. The gilded information age, perfect for computer-literate sociopaths. She
J.T. Ellison (14 (Taylor Jackson, #2))
Culture is a vehicle for true self-expression. The flowering of individual creativity takes place in the context of culture. When a child becomes peer-oriented, the transmission lines of civilization are downed. The new models to emulate are other children or peer groups or the latest pop icons. Appearance, attitudes, dress, and demeanor all adapt accordingly. Even children's language changes — more impoverished, less articulate about their observations and experience, less expressive of meaning and nuance. Peer-oriented children are not devoid of culture, but the culture they are enrolled in is generated by their peer orientation. Although this culture is broadcast through media controlled by adults, it is the children and youth whose tastes and preferences it must satisfy. They, the young, wield the spending power that determines the profits of the culture industry — even if it is the parents’ incomes that are being disposed of in the process. Advertisers know subtly well how to exploit the power of peer imitation as they make their pitch to ever-younger groups of customers via the mass electronic media. In this way, it is our youth who dictate hairstyles and fashion, youth to whom music must appeal, youth who primarily drive the box office. Youth determine the cultural icons of our age. The adults who cater to the expectations of peer-oriented youth may control the market and profit from it, but as agents of cultural transmission they are simply pandering to the debased cultural tastes of children disconnected from healthy adult contact. Peer culture arises from children and evolves with them as they age. Peer orientation breeds aggression and an unhealthy, precocious sexuality. The result is the aggressively hostile and hypersexualized youth culture, propagated by the mass media, to which children are already exposed by early adolescence. Today's rock videos shock even adults who themselves grew up under the influence of the “sexual revolution.” As the onset of peer-orientation emerges earlier and earlier, so does the culture it creates. The butt-shaking and belly-button-baring Spice Girls pop phenomenon of the late 1990s, as of this writing a rapidly fading memory, seems in retrospect a nostalgically innocent cultural expression compared with the pornographically eroticized pop idols served up to today's preadolescents.
Gabor Maté (Hold On to Your Kids: Why Parents Need to Matter More Than Peers)
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RUDCAWEBNXA
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