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The short story is, our sponsors split on us. They wanted to distance themselves from us because we were being crucified in the media for investing 40 percent of the gross in recruitment and customer service and the magic of the experience, and there is no accounting terminology to describe that kind of investment in growth and in the future, other than this demonic label of ‘overhead.’ So one day, all 350 of our great employees lost their jobs … because they were labeled ‘overhead.’ Our sponsor went and tried the events on their own. The overhead went up. Net income for breast cancer research went down by 84 percent, or 60 million dollars, in one year.
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Greg Warner (Engagement Fundraising: How to raise more money for less in the 21st century)