Branding Positive Quotes

We've searched our database for all the quotes and captions related to Branding Positive. Here they are! All 100 of them:

Hide yourself in God, so when a man wants to find you he will have to go there first.
Shannon L. Alder
Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.
Rashedur Ryan Rahman
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Germany Kent
Advice to my younger self: 1 Start where you are with what you have 2 Try not to hurt other people 3 Take more chances 4 If you fail, keep trying
Germany Kent
When relationships lose their pitch through lack of interest and become stale or unbearable through enduring stealthy backbiting, the emotional house of cards is under attack. A painstaking reshuffle, however, may brand a new choice of life and create energy for positive thinking, whereas remaining bogged down in dispiriting situations and staying clogged up with immaterial hassle may only spawn forlorn deadlocks.. ("Mes cliques et mes claques")
Erik Pevernagie
No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.
Germany Kent
Just because you feel lost doesn't mean that you are. Sometimes you just have to relax, breathe deep, and trust the path you're on.
Lalah Delia
You do not become a ''dissident'' just because you decide one day to take up this most unusual career. You are thrown into it by your personal sense of responsibility, combined with a complex set of external circumstances. You are cast out of the existing structures and placed in a position of conflict with them. It begins as an attempt to do your work well, and ends with being branded an enemy of society.
Václav Havel
There is too much negativity in the world. Do your best to make sure you aren't contributing to it.
Germany Kent
An effective ad brings long-term positive residual effects for your business.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Self-leaders are still true leaders even if they have no known followers. True leaders inspire by the influence of their characters and general self-made brands. Leadership is defined by the virtues of one's behaviour.
Israelmore Ayivor
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
When I was sixteen, I had just two things on my mind - girls and cars. I wasn't very good with girls. So I thought about cars. I thought about girls, too, but I had more luck with cars. Let's say that when I turned sixteen, a genie had appeared to me. And that genie said, 'Warren, I'm going to give you the car of your choice. It'll be here tomorrow morning with a big bow tied on it. Brand-new. And it's all yours.' Having heard all the genie stories, I would say, 'What's the catch?' And the genie would answer, 'There's only one catch. This is the last car you're ever going to ge tin your life. So it's got to last a lifetime.' If that had happened, I would have picked out that car. But, can you imagine, knowing it had to last a lifetime, what I would do with it? I would read the manual about five times. I would always keep it garaged. If there was the least little dent or scratch, I'd have it fixed right away because I wouldn't want it rusting. I would baby that car, because it would have to last a lifetime. That's exactly the position you are in concerning your mind and body. You only get one mind and one body. And it's got to last a lifetime. Now, it's very easy to let them ride for many years. But if you don't take care of that mind and that body, they'll be a wreck forty years later, just life the car would be. It's what you do right now, today, that determines how your mind and body will operate ten, twenty, and thirty years from now.
Warren Buffett
I struggle in these situations not to let my madness govern me, and to let the positive aspects of my character define my life.
Russell Brand (Booky Wook 2: This Time it's Personal)
Your VISION and your self-willingness is the MOST powerful elements to conquer your goal
Rashedur Ryan Rahman
When it comes to your career, you must always try and allow the positive aspects of your character to dictate what happens to you. Be led by your talent, not by your self-loathing; those other things you just have to manage.
Russell Brand (My Booky Wook)
Self-leaders do not look for followers because they are busily pursuing their influencial dreams that followers will trace and ask for. Followers look for influence and that can be obtained from self-leaders.
Israelmore Ayivor
92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.
Paul M. Rand (Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business)
Don't promote negativity online and expect people to treat you with positivity in person.
Germany Kent
The same view you look at every day, the same life, can become something brand new by focusing on its gifts rather than the negative aspects. Perspective is your own choice and the best way to shift that perspective is through gratitude, by acknowledging and appreciating the positives.
Bronnie Ware (The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing)
If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.
Germany Kent
Though no one can backtrack and create a brand new start, Everyone is capable of taking their life in a brand new direction.
Germany Kent
What separates people who made their dreams come true is not setting goals to achieve a life the way they expect it to be, but how they expect to be, in order to achieve it.
Shannon L. Alder
Your image is your brand and you have only one opportunity to make that first impression. Choose to make a positive first impression.
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
You can be in your room and lead people. Just develop your potentials and publicize them and you will see people looking for your product. That is influence; self-made leaders do not look for followers. Followers look for them.
Israelmore Ayivor
Professional development is important, but let's not forget about the most important kind of development - personal brand development. Because in the modern workplace, it's not what you know, it's who knows you.
Shubham Shukla (Career's Quest: Proven Strategies for Mastering Success in Your Profession: Networking and Building Professional Relationships)
Mercy's eyes held equal parts shock, and delight. "Riley." He felt his lips stretch even wider. "I think we need to celebrate with some brand-new etchings." His cat's laugh was surprised and warm and the sound of home. "It's your etchings that got us into this position.
Nalini Singh (Tangle of Need (Psy-Changeling, #11))
Being normative is about what gets elevated by society to a position of power. Normativity looks like a specific sneaker brand being upheld as the best. Normativity, then, is about value judgment and shouldn’t be used interchangeably with normal.
Alok Vaid-Menon (Beyond the Gender Binary)
Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life
Rashedur Ryan Rahman
Did you know that using social media can actually help you to increase your level of thinking?
Germany Kent
If we all work together there is no telling how we can change the world through the impact of promoting positivity online.
Germany Kent
It was like staring into the face of a familiar stranger. You know, that person you see in a crowd and swear you know, but you really don't? Now she was me - the familiar stranger. She had my eyes. They were the same hazel color that could never decide whether it wanted to be green or brown, but my eyes had never been that big and round. Or had they? She had my hair - long and straight and almost as dark as my grandma’s had been before hers had begun to turn silver. The stranger had my high cheekbones, long, strong nose, and wide mouth - more features from my grandma and her Cherokee ancestors. But my face had never been that pale. I’d always been olive-ish, much darker skinned than anyone else in my family. But maybe it wasn’t that my skin was suddenly so white ... maybe it just looked pale in comparison to the dark blue outline of the crescent moon that was perfectly positioned in the middle of my forehead. Or maybe it was the horrid fluorescent lighting. I hoped it was the lighting. I stared at the exotic-looking tattoo. Mixed with my strong Cherokee features it seemed to brand me with a mark of wildness ... as if I belonged to ancient times when the world was bigger ... more barbaric. From this day on my life would never be the same. And for a moment — just an instant—I forgot about the horror of not belonging and felt a shocking burst of pleasure, while deep inside of me the blood of my grandmother’s people rejoiced.
P.C. Cast
Your traditional EDUCATION is not going to CHANGE your life but the life you are experiencing that can change you. Choose a POSITIVE life STYLE with positive ATTITUDE which could bring you a life with HAPPINESS and WISDOM
Rashedur Ryan Rahman
How you think and create your inner world that you gonna become in your outer world. Your inner believe manifest you in the outside
Rashedur Ryan Rahman
Your every positive action in your life will increase your self-esteem and this self-esteem will boost you for more positive action to take you on success
Rashedur Ryan Rahman
Stand tall and be proud. Realize confidence is charismatic and something that is something money can't buy, it radiates from within you.
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
A great attitude toward your approach to an interview—demonstrated by your good posture—is everything.
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
Project a confident image through good body posture.
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
Approaches to differentiating can take many forms: design or brand image, technology, features, customer service, dealer network, or other dimensions.
Michael E. Porter (Competitive Strategy: Techniques for Analyzing Industries and Competitors)
Engaged employees are more productive, innovative, and committed to the company's success. They become passionate advocates for your brand and contribute to a positive work environment that attracts and retains top talent.
Hendrith Vanlon Smith Jr. (Board Room Blitz: Mastering the Art of Corporate Governance)
If you never try, you'll never know. You are what you manifest.
Germany Kent
In a competitive crowded world market, it's the well positioned brands that Stands Out!
Bernard Kelvin Clive
You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful not give them a reason to switch.
Al Ries (Positioning: The Battle for Your Mind)
It does not take the striking pose of a high-fashion model or the strict stance of someone in uniform to earn respect and admiration.
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
Confident Assured Posture: Foundation of Powerful Style
Cindy Ann Peterson (My Style, My Way: Top Experts Reveal How to Create Yours Today)
If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…
Rashedur Ryan Rahman
A “self-leader” is the positively influence you have on yourself and on others without any influence with your titles and positions. You must be able to lead yourself before you can lead others.
Israelmore Ayivor
A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression
Bernard Kelvin Clive
Too often, however, greed gets confused with positioning thinking. Charging high prices is not the way to get rich. Being the first to (1) establish the high-price position (2) with a valid product story (3) in a category where consumers are receptive to a high-priced brand is the secret of success. Otherwise, your high price just drives prospective customers away.
Al Ries (Positioning: The Battle for Your Mind)
Understand your purpose and the belief-energy. Belief energy is the core of leadership and success. Design your belief energy for higher purpose and values. Belief energy can inspire and motivate you and others. Articulate, communicate and radiate your positive belief energy.
Amit Ray (Mindfulness Meditation for Corporate Leadership and Management)
I’d not mourn the lost good memories— I would apply them to my heart as a poultice every time it ached. That was what positive moments were for— to help heal the wounds of the future. As long as we chose to remember them.
Nadine Brandes (Romanov)
CONFIDENCE is not showing off your VANITY, it’s about to be HUMBLED and KIND to others what are you truly SKILLED and PROFESSIONAL about…
Rashedur Ryan Rahman
When you do a negative thing, you give a negative impression about yourself to those who watch or get to know you. That is your brand.
Israelmore Ayivor (Shaping the dream)
Do you have a personal mantra? Mine comes from a childhood song. "Wherever I go the grass grows greener.
Richie Norton
Studies indicate that happy employees are more productive, more creative, and provide better client service. They’re less likely to quit or call in sick. What’s more, they act as brand ambassadors outside the office, spreading positive impressions of their company and attracting star performers to their team.
Ron Friedman (The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace)
Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.
Israelmore Ayivor (Shaping the dream)
The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
The cultural situation in America today (and indeed in all Western societies) is determined by the cultural earthquake of the nineteen-sixties, the consequences of which are very much in evidence. What began as a counter-culture only some thirty years ago has achieved dominance in elite culture and, from the bastions of the latter (in the educational system, the media, the higher reaches of the law, and key positions within government bureaucracy), has penetrated both popular culture and the corporate world. It is characterized by an amalgam of both sentiments and beliefs that cannot be easily catalogued, though terms like 'progressive,' 'emancipators or 'liberationist' serve to describe it. Intellectually, this new culture is legitimated by a number of loosely connected ideologies— leftover Marxism, feminism and other sexual identity doctrines, racial and ethnic separatism, various brands of therapeutic gospels and of environmentalism. An underlying theme is antagonism toward Western culture in general and American culture in particular. A prevailing spirit is one of intolerance and a grim orthodoxy, precisely caught in the phrase "political correctness.
Peter L. Berger
In today's consumer-driven economy, a strong marketing strategy is essential for success. Board members with marketing expertise can provide valuable insights into consumer behavior, brand positioning, and digital marketing strategies. This is especially crucial for companies in consumer goods, retail, and technology sectors.
Hendrith Vanlon Smith Jr. (Board Room Blitz: Mastering the Art of Corporate Governance)
I think that there is an infinite creative force that generates all consciousness and all matter and we are all connected and if you align yourself with this infinite creative force then you can be positive and you can be beautiful, I don’t think its a person or god , I don’t believe in any particular doctrine or dogma, only that humanity is connected.
Russell Brand
He has nothing personal against Christ; though raised Unitarian—with its glaring omission of Jesus and a hymnal so unorthodox that it was years before Less understood “Accentuate the Positive” was not in the Book of Common Prayer—Less is technically Christian. There is really no other word for someone who celebrates Christmas and Easter, even if only as craft projects. And yet he is somehow deflated. To travel to the other side of the world—only to be offered a brand he could so easily buy at home.
Andrew Sean Greer (Less)
companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name. Any
Al Ries (Positioning: The Battle for Your Mind)
REJECTION is kind of your negative ILLUSION which has no value but it’s give you a CLUE to go for next level of your ACTION.
Rashedur Ryan Rahman
Do your clothes make you feel happy, beautiful, comfortable in your skin, handsome, confident, or powerful?
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Few places are more important for dressing appropriately than the workplace, where a professional appearance is crucial.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
You can’t repair character flaws with positive social media posts
Bernard Kelvin Clive
Wealth is a very positive sum game. We create things together. We’re starting this endeavor to create this piece of art that explains what we’re doing. At the end of it, something brand new will be created. It’s a positive sum game. Status is a very old game Status, on the other hand, is a zero-sum game. It’s a very old game. We’ve been playing it since monkey tribes. It’s hierarchical. Who’s number one? Who’s number two? Who’s number three? And for number three to move to number two, number two has to move out of that slot. So, status is a zero-sum game.
Naval Ravikant (HOW TO GET RICH: (without getting lucky))
when you become addict in to MATERIAL things in life then the TRUE natural life start to run away from you, YES! it's can give you certain pleasure in the society but in the same time it will sabotage your true HAPPINESS of life which we could have simply with GRATITUDE and FORGIVENESS
Rashedur Ryan Rahman
How you accessorize your wardrobe can transform the plainest outfit into a dazzling, unforgettable impression. It can be the mark of your own unique style, an extra splash of fashion, or an expression of your mood.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Love often fails because people instinctively give what they want. Because a woman’s primary love needs are to be cared for, understood, and so forth, she automatically gives her man a lot of caring and understanding. To a man this caring support often feels as though she doesn’t trust him. Being trusted is his primary need, not being cared for. Then, when he doesn’t respond positively to her caring she can’t understand why he doesn’t appreciate her brand of support. He, of course, is giving his own brand of love, which isn’t what she needs. So they are caught in a loop of failing to fulfill each other’s needs.
John Gray (Men Are from Mars, Women Are from Venus: The Classic Guide to Understanding the Opposite Sex)
Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
Your book is a springboard and integral strategic part of your overall game plan. Being an author positions you strongly upon your platform. It is the passport which will start you on your journey to becoming the recognized authority in the niche or space that you work in or aspire to work in.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
While India is undoubtedly complex, there still are some simple truths that managers have to accept. Indian consumers are very value-conscious. They may be poor, but they are not backward. Even in media-dark India, consumers are well informed. They are not overwhelmed by Western brands. And they can make a difference to the global positions of individual firms. Consider cellphones. The Indian market is growing at the rate of 6 million new subscribers per month.
Rama Bijapurkar (We are like that only: Understanding the Logic of Consumer India)
The 1970s-80s social movement called U.S. third world feminism functioned as a central locus of possibility, an insurgent social movement that shattered the construction of any one ideology as the single most correct site where truth can be represented. Indeed, without making this kind of metamove, any 'liberation' or social movement eventually becomes destined to repeat the oppressive authoritarianism from which it is attempting to free itself, and become trapped inside a drive for truth that ends only in producing its own brand of dominations. What U.S. third world feminism thus demanded was a new subjectivity, a political revision that denied any one ideology as the final answer, while instead positing a tactical subjectivity with the capactiy to de- and recenter, given the forms of power to be moved. These dynamics are what were required in the shift from enacting a hegemonic oppositional theory and practice to engaging in the differential form of social movement, as performed by U.S. feminists of color during the post-World War II period of great social transformation. p. 58-59.
Chela Sandoval (Methodology of the Oppressed)
promoters, who recommend the brand; passives, who are neutral; and detractors, who are unlikely to recommend the brand. The Net Promoter Score is measured by the percentage of promoters subtracted from the percentage of detractors. The key argument is that the ill effect of negative word of mouth reduces the good effect of positive word of mouth.
Philip Kotler (Marketing 4.0: Moving from Traditional to Digital)
You seem irrelevant because your relevance seems latent. You seem irrelevant because your relevance is not speaking the language they understand. You seem irrelevant because you have not yet proven the evidence that is relevant. You seem irrelevant because you are still holding your relevance. People are more interested in works that work than mere works. People are much more interested in the relevance of actions than mere actions. People are more interested in your whole self in action and the relevance of the action than your mere action. There is something to be done. There is a footprint to leave. We must do something relevant. A proven relevance is relevant for our relevance in all matters of life.
Ernest Agyemang Yeboah
Setting a goal is like to set your destination point in your life GPS which could take you to your desire position as you dreamed about...
Rashedur Ryan Rahman
The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
People with purpose thrive, brands with purpose grow, and companies with purpose last.
Paul Polman (Net Positive: How Courageous Companies Thrive by Giving More Than They Take)
Success in branding will come when you position your business with the correct marketing and press execution, build authority, and produce results amid an ever-evolving landscape.
Germany Kent
You can be dressed to the nines and have it all going on, but if you don’t have shoes to support your look, they can be your undoing. Your shoes should be appropriate, clean, polished, and maintained if you want to make a great impression and fortify your credibility. If your shoes are scuffed, dirty, or worn, clients may wonder what other details you’ve neglected to attend to.
Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
If Adler’s theory of human action relates to power, concentration camp survivor Viktor Frankl’s brand of existential psychology, “logotherapy,” posits that the human species is uniquely made to seek meaning.
Tom Butler-Bowdon (50 Psychology Classics: Who We Are, How We Think, What We Do: Insight and Inspiration from 50 Key Books (50 Classics))
At some point, sisters began to talk about how unseen they have felt. How the media has focused on men, but it has been them - the sisters - who were there. They were there, in overwhelming numbers, just as they were during the civil rights movement. Women - all women, trans women - are roughly 80% of the people who were staring down the terror of Ferguson, saying “we are the caretakers of this community”. Is it women who are out there, often with their children, calling for an end to police violence, saying “we have a right to raise our children without fear”. But it is not women’s courage that is showcased in the media. One sister says “when the police move in we do not run, we stay. And for this, we deserve recognition”. Their words will live with us, will live in us, as Ferguson begins to unfold and as the national attention begins to really focus on what Alicia, Opal and I have started. The first time there’s coverage of Black Lives Matter in a way that is positive is on the Melissa Harris-Perry show. She does not invite us - it isn’t intentional, I’m certain of that. And about a year later she does, but in this early moment, and despite the overwhelming knowledge of the people on the ground who are talking about what Alicia, Opal and I have done, and despite of it being part of the historical record, that it is always women who do the work even as men get the praise. It takes a long time for us to occur to most reporters and the mainstream. Living in patriarchy means that the default inclination is to center men and their voices, not women and their work. The fact seems ever more exacerbated in our day and age, when presence on twitter, when the number of followers one has, can supplant the everyday and heralded work of those who, by virtue of that work, may not have time to tweet constantly or sharpen and hone their personal brand so that it is an easily sellable commodity. Like the women who organized, strategized, marched, cooked, typed up and did the work to ensure the civil rights movement; women whose names go unspoken, unknown, so too that this dynamic unfolds as the nation began to realize that we were a movement. Opal, Alicia and I never wanted or needed to be the center of anything. We were purposeful about decentralizing our role in the work, but neither did we want, nor deserved, to be erased.
Patrisse Khan-Cullors (When They Call You a Terrorist: A Black Lives Matter Memoir)
Usually, when I’ve met the people who are meant to be in a position of power, I’ve always made sure to give them a damn good soul stare—y’know, look right in their eyes, through the blackness of the pupils and into whatever conscious field exists within. Then lock the eyes on, but let them gently defocus so that the defined parameters of the visual physical go blurry and you can feel the energy behind it, the unseeable energy that isn’t made of photons. Then, if your mind is quiet, you will be informed of the quality of their essence, or at least of the manifest persona that they believe themselves to be.
Russell Brand
In a crisis, do not remain calm, do not look for the nearest exit, do not stick your head in the sand; do agitate, do make things worse, do run screaming through the street, and do refuse to return to business as usual. Business as usual is what created this mess in the first place. Business as usual has meant that businesspeople and corporate fat cats run/ruin the world and artists are out of luck; it has meant that education, spirituality, sexuality all must function on a business model and every attempt to make changes is greeted with a pragmatic question about whether changing things will also mean making money. Making money cannot be the goal of the new feminism. Putting women in positions of power is not what gaga feminism wants. What gaga feminism wants cannot be easily summarized, but it is not an independent bank account, not a profitable nonprofit; mama does not want a brand new bag. Mama wants revolution.
J. Jack Halberstam (Gaga Feminism: Sex, Gender, and the End of Normal (Queer Ideas/Queer Action))
You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice. Federal Express was able to put the word overnight into the minds of its prospects because it sacrificed its product line and focused on overnight package delivery only. In a way, the law of leadership—it’s better to be first than to be better—enables the first brand or company to own a word in the mind of the prospect. But the word the leader owns is so simple that it’s invisible. The leader owns the word that stands for the category. For example, IBM owns computer. This is another way of saying that the brand becomes a generic name for the category. “We need an IBM machine.” Is there any doubt that a computer is being requested? You can also test the validity of a leadership claim by a word association test. If the given words are computer, copier, chocolate bar, and cola, the four most associated words are IBM, Xerox, Hershey’s, and Coke. An astute leader will go one step further to solidify its position. Heinz owns the word ketchup. But Heinz went on to isolate the most important ketchup attribute. “Slowest ketchup in the West” is how the company
Al Ries (The 22 Immutable Laws of Marketing)
People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors
Bernard Kelvin Clive
With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
The peril of a potent resource position is that success then arrives without careful ongoing strategy work. Own the original patent on the plain-paper photocopier, or own the Hershey’s brand name, or the Windows operating system franchise, or the patent on Lipitor, and there will be many years during which profits will roll in almost regardless of how you arrange your business logic. Yes, there was inventive genius in the creation of these strategic resources, but profits from those resources can be sustained, for a time, without genius.
Richard P. Rumelt (Good Strategy Bad Strategy: The Difference and Why It Matters)
Let me remind you again that when you put a book out there, you are a published author in a space where you are an expert. Your book becomes the ultimate business card, not to mention a source of ongoing revenue. Did someone say “ongoing revenue?”. Who does not need to make some extra money on a regular basis? Realize that this book will take some work to complete once, but thereafter it exists forever – working to bring you royalty checks five, ten, twenty years from now. Money will be consistently flowing into your bank account. If you write a good book that provides real value, then you realistically have a revenue stream which will bring income for decades to come.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion.
Melinda Selmys
In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Before I knew it, the first animal had entered the chute. Various cowboys were at different positions around the animal and began carrying out their respective duties. Tim looked at me and yelled, “Stick it in!” With utter trepidation, I slid the wand deep into the steer’s rectum. This wasn’t natural. This wasn’t normal. At least it wasn’t for me. This was definitely against God’s plan. I was supposed to check the monitor and announce if the temperature was above ninety-degrees. The first one was fine. But before I had a chance to remove the probe, Tim set the hot branding iron against the steer’s left hip. The animal let out a guttural Mooooooooooooo!, and as he did, the contents of its large intestine emptied all over my hand and forearm. Tim said, “Okay, Ree, you can take it out now.” I did. I didn’t know what to do. My arm was covered in runny, stinky cow crap. Was this supposed to happen? Should I say anything? I glanced at my sister, who was looking at me, completely horrified. The second animal entered the chute. The routine began again. I stuck it in. Tim branded. The steer bellowed. The crap squirted out. I was amazed at how consistent and predictable the whole nasty process was, and how nonchalant everyone--excluding my sister--was acting. But then slowly…surely…I began to notice something. On about the twentieth animal, I began inserting the thermometer. Tim removed his branding iron from the fire and brought it toward the steer’s hip. At the last second, however, I fumbled with my device and had to stop for a moment. Out of the corner of my eye, I noticed that when I paused, Tim did, too. It appeared he was actually waiting until I had the thermometer fully inserted before he branded the animal, ensuring that I’d be right in the line of fire when everything came pouring out. He had planned this all along, the dirty dog. Seventy-eight steers later, we were finished. I was a sight. Layer upon layer of manure covered my arm. I’m sure I was pale and in shock. The cowboys grinned politely. Tim directed me to an outdoor faucet where I could clean my arm. Marlboro Man watched as he gathered up the tools and the gear…and he chuckled. As my sister and I pulled away in the car later that day, she could only say, “Oh. My. God.” She made me promise never to return to that awful place. I didn’t know it at the time, but I’d found out later that this, from Tim’s perspective, was my initiation. It was his sick, twisted way of measuring my worth.
Ree Drummond (The Pioneer Woman: Black Heels to Tractor Wheels)
For attractive lips, speak words of kindness. For lovely eyes, seek out the good in people. For a slim figure, share your food with the hungry. For beautiful hair, let a child run his fingers through it once a day. For poise, walk with the knowledge you’ll never walk alone. ...카톡【ACD5】텔레【KKD55】 We leave you a tradition with a future. The tender loving care of human beings will never become obsolete. People even more than things have to be restored, renewed, revived, reclaimed and redeemed and redeemed and redeemed. Never throw out anybody. ♥물뽕 구입♥물뽕 구매♥물뽕 판매♥물뽕 구입방법♥물뽕 구매방법♥물뽕 파는곳♥물뽕 가격♥물뽕 파는곳♥물뽕 정품구입♥물뽕 정품구매♥물뽕 정품판매♥물뽕 가격♥물뽕 복용법♥물뽕 부작용♥ Remember, if you ever need a helping hand, you’ll find one at the end of your arm. As you grow older, you will discover that you have two hands: one for helping yourself, the other for helping others. Your “good old days” are still ahead of you, may you have many of them 수면제,액상수면제,낙태약,여성최음제,ghb물뽕,여성흥분제,남성발기부전치유제,비아,시알,88정,드래곤,바오메이,정력제,남성성기확대제,카마그라젤,비닉스,센돔,,꽃물,남성조루제,네노마정,러쉬파퍼,엑스터시,신의눈물,lsd,아이스,캔디,대마초,떨,마리화나,프로포폴,에토미데이트,해피벌륜 등많은제품판매하고있습니다 원하시는제품있으시면 추천상으로 더좋은제품으로 모시겠습니다 It is a five-member boy group of YG Entertainment who debuted in 2006. It is a group that has had a great influence on young fashion trends, the idol group that has been pouring since then, and the Korean music industry from the mid to late 2000s. Since the mid-2000s, he has released a lot of hit songs. He has played an important role in all aspects of music, fashion, and trends enjoyed by Korea's generations. In 2010, the concept of emphasizing exposure, The number of idols on the line as if they were filmed in the factory instead of the "singer", the big bang musicality got more attention, and the ALIVE of 2012, the great success of the MADE album from 2015 to 2016, It showed musical performance, performance, and stage control, which made it possible to recognize not only the public in their twenties and thirties but also men and women, both young and old, as true artists with national talents. Even today, it is in a unique position in terms of musical performance, influence, and trend setting, and it is the idol who keeps the longest working and longest position. We have made the popularity of big bang by combining various factors such as exquisite talent of all members, sophisticated music, trendy style, various arts and performances in broadcasting, lovecalls and collaboration of global brands, and global popularity. The big bang was also different from the existing idols. It is considered to be a popular idol, a idol, because it has a unique musicality, debut as a talented person in a countless idol that has become a singer as a representative, not a talent. In addition, the male group is almost the only counterpart to the unchanging proposition that there is not a lot of male fans, and as mentioned several times, it has been loved by gender regardless of gender.
The meeting of two personalities is like the contact of two chemical substances: if there is any rea
Then, on a left-hand curve 2.8 kilometres from the finish line, Marco delivers another cutting acceleration. Tonkov is immediately out of the saddle. The gap reaches two lengths. Tonkov fights his way back and is on Marco’s wheel when Marco, who is still standing on the pedals, accelerates again. Suddenly Tonkov is no longer there. Afterwards Tonkov would say he could no longer feel his hands and feet. ‘I had to stop. I lost his slipstream. I couldn’t go on.’ Marco told Romano Cenni he could taste blood. His performance on Montecampione was close to self-mutilation. Seven hundred metres from the finish line, the TV camera on the inside of the final right-hand bend, looking down the hill, picks Marco up over two hundred metres from the line and follows him for fifty metres, a fifteen-second close-up, grainy, pallid in the late-afternoon light. A car and motorbike, diffused and ghostlike, pass between the camera and Marco, emerging out of the gloom. The image cuts to another camera, tight on him as he swings round into the finishing straight, a five-second flash before the live, wide shot of the stage finish: Marco, framed between ecstatic fans on either side, and the finish-line scaffolding adorned with race sponsors‘ logos; largest, and centrally, the Gazzetta dello Sport, surrounded by branding for iced tea, shower gel, telephone services. Then we see it again in the super-slow-motion replay; the five seconds between the moment Marco appeared in the closing straight and the moment he crossed the finish line are extruded to fifteen strung-out seconds. The image frames his head and little else, revealing details invisible in real time and at standard resolution: a drop of sweat that falls from his chin as he makes the bend, the gaping jaw and crumpled forehead and lines beneath the eyes that deepen as Marco wrings still more speed from the mountain. As he rides towards victory in the Giro d‘Italia, Marco pushes himself so deeply into the pain of physical exertion that the gaucheness he has always shown before the camera dissolves, and — this must be the instant he crosses the line — he begins to rise out of his agony. The torso lifts to vertical, the arms spread out into a crucifix position, the eyelids descend, and Marco‘s face, altered by the darkness he has seen in his apnoea, lifts towards the light.
Matt Rendell
Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.
Micah Solomon (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business)