Branding Business Quotes

Whenever I am in a difficult situation where there seems to be no way out, I think about all the times I have been in such situations and say to myself, "I did it before, so I can do it again.

When you work on something that only has the capacity to make you 5 dollars, it does not matter how much harder you work – the most you will make is 5 dollars.

If there is one trait that your brand must speak of, it is trust.

Even though our time in this life is temporary, if we live well enough, our legacy will last forever.

Your brand must communicate the value that you bring to a working relationship.

Now, there's one thing you might have noticed I don't complain about: politicians. Everybody complains about politicians. Everybody says they suck. Well, where do people think these politicians come from? They don't fall out of the sky. They don't pass through a membrane from another reality. They come from American parents and American families, American homes, American schools, American churches, American businesses and American universities, and they are elected by American citizens. This is the best we can do folks. This is what we have to offer. It's what our system produces: Garbage in, garbage out. If you have selfish, ignorant citizens, you're going to get selfish, ignorant leaders. Term limits ain't going to do any good; you're just going to end up with a brand new bunch of selfish, ignorant Americans. So, maybe, maybe, maybe, it's not the politicians who suck. Maybe something else sucks around here... like, the public. Yeah, the public sucks. There's a nice campaign slogan for somebody: 'The Public Sucks. F*ck Hope.

Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.

Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.

No one else knows exactly what the future holds for you, no one else knows what obstacles you've overcome to be where you are, so don't expect others to feel as passionate about your dreams as you do.

People can never get enough of something new and different.

Many times, the idea we come up with is not to fit for the current times but if launched at the right time can do wonders.

Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.

If you want to keep your customers happy, start by keeping your employees happy.

A business becomes successful when it becomes mutually beneficial for you and your customers.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data.

The most important purpose of any product is to satisfy a customer’s need and not the entrepreneur’s need.

If you want to survive, you need to be different. You have to stand out of the crowd.

In the end, all we have to do is to be in the shoes of our audience and our product will hardly fail.

A good ad is worth so much more than just a little ad spend.

Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.

Speak with caution. Even if someone forgives harsh words you've spoken, they may be too hurt to ever forget them. Don't leave a legacy of pain and regret of things you never should have said.

No business is just a one-man’s job. You need sales, you need operations, you need partnerships, you need even customer and brand loyalty.

location matters more than you think when it comes to any kind of food business.

It’s bad for your business to refuse change when the technology is changing, but it’s worse for your business to fight the technology.

Remember, a business is not just your product. It’s made up of many layers and all those other layers are also equally as important.

You won’t develop a successful product if you don’t start with a clear vision.

A business will require you to wear many hats. You have to be a leader with a mission, vision, and direction.

We have to start listening to what our ideal customers have to say about our product with an open mind.

Your employees play an important role in writing the chapter on the success of your product.

When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.

Being stagnant in a business is the death of a business.

Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

A successful business is not built just on your expertise, it needs mastering of all the business pieces and maintaining the interconnection among them in a profitable and fruitful way.

When the customers, just like the business owner, fail to see why they should buy this and not that, a business will collapse.

You need a product that can make their lives easier; a product that they need and can relate to as well.

An effective ad brings long-term positive residual effects for your business.

Advertising is like a stock market for your business investment.

Just like selective listening, now we have selective ad viewing.

Digital trends have made it easy to run ads for each and every business type irrespective of the business size.

If you want to have an effective ad, you need to work on communicating your message in the most effective way. Keep it clear, concise and non-confusing.

An advertising strategy is based on proper research which guides you in this entire process of customer acquisition with the help of ads.

When there is transparency, your employees are aware of how their work is contributing to the project which makes them become more committed to the project.

If you want to safeguard your business against your own self, you have to learn what can lead to business failure and why.

Everything including your branding has to reinforce your message about your product.

Unrealistic profit projections are not going to win you the trust of your investors.

Business is more than selling.

The difference between short-term benefits and long-term benefits are like building a nice office versus building a brand like Coca Cola.

Employees of a company need to be bound together with love and respect, and not by dissatisfaction and helplessness.

You’re not in the business because you want to create value for yourselves.

Sometimes, you have to take your eyes off that sun and look at the picture as a whole, from a distance and see how they all fit together on one canvas.

Loyalty development is tied to motivation, if you know what motivates an employee, you will be able to turn that into loyalty development.

If you can’t build a team that loves your company and your product the way you do, you’re going to face a hard time bringing your idea to life.

Effective two-way communication is responsible for building the trust in a company and keeping the employees happy.

Transparency when things are going well and even when things are going bad, keeps all your employees in the chain which makes them feel connected to the project even more.

Start paying more attention to your digital customer strategy. You don’t want any of your online actions to take a hit on your brand reputation.

What we should never forget is that customers are our businesses. Customers and businesses are not two separate entities.

When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.

If you want to go big in the business world, you need to have the right product at the right time.

Post-purchase dissonance is when the customers regret the product that they have just bought.

Not just the organizational structure but the management style can also affect your business goals of success and growth.

The first and the only rule of team building is employees being comfortable with each other.

Your employees shouldn’t be scared of being let go but you should be scared of them leaving you.

Customers are becoming more and more concerned about the environment. They don’t want to associate themselves with any product or brand which is not working hard to protect the environment.

Your task should be to share the goals and some important instructions related to your brand image, rest how that project needs to be executed so that the goals are met is going to be your employees’ task now.

We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.

For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.

Sometimes the right business decision is to let it go - to let go of an underperforming employee, to let go of an unprofitable branch, to let go of a weak advertising campaign, and to let go of an idea that fails to create the hype you wanted it to be.

We must plant trees, grow gardens instead of lawns, ride bicycles when we can and support responsible local businesses over big brands.

In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

Tweet others the way you want to be tweeted.

Just as we leave the effects of our work behind in results, we leave the effects of our interactions with people in their hearts, minds, and souls.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

In addition to building a strong team, you also have to motivate that team when their spirits are down, show your pride in them when they perform well, and be there when they make mistakes. You have to invest in their training and start treating them as partners in your business’ success.

Your uniqueness is your greatest strength, not how well you emulate others.

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

When it comes to your career, you must always try and allow the positive aspects of your character to dictate what happens to you. Be led by your talent, not by your self-loathing; those other things you just have to manage.

92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.

The key is to monetize your appearances so you don’t fall into the trap of having thousands of followers but no revenue. It’s easy to be famous but broke.

building a brand may be more important than building a business.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.

The moment you wake up, right away, you can smile. That’s a smile of enlightenment. You are aware that a new day is beginning, that life is offering you twenty-four brand-new hours to live, and that that’s the most precious of gifts.

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

A professional headshot in front of a bookshelf says you're an intellectual. A professional headshot peeking though a bookshelf says you're probably under a restraining order.

Though no one can backtrack and create a brand new start, Everyone is capable of taking their life in a brand new direction.

If you are in a position where you can reach people, then use your platform to stand up for a cause. HINT: social media is a platform.

I assume you have a reason for manhandling my mate?” Cool words but his amusement was apparent. “Riley likes Mercy,” she stage-whispered, trying to twist around to look at her mate. “But she told him that h—oomph.” Riley set her on her feet without warning. She swayed, but Judd's hands on her hips kept her upright. Pushing her hair off her face, she leaned into her sexy Psy mate and smirked at Riley. “Sooo...” “Judd.” Riley ignored her. “You're obviously not interesting enough for my sister—she's got way too much time to poke her nose into other people's business.” Judd wrapped his arms around her from behind, his chin on her hair. “I'm more interested in you and Mercy.

The value of intangibles derived from intellectual property rights and trademarks from brands, inventions, software code, and programs has never been higher.

Engaged employees are more productive, innovative, and committed to the company's success. They become passionate advocates for your brand and contribute to a positive work environment that attracts and retains top talent.

Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood.

You ask me what it means to be irrelevant? The feeling is akin to visiting your old house as a wandering ghost with unfinished business. Imagine going back: the structure is familiar ,but the door is now metal instead of wood,the walls have been painted a garish pink ,the easy chair you loved so much is gone .Your office is now the family room and your beloved bookcases have been replaced by a brand-new television set . This is your house,and it is not. And you are no longer relevant to this house , to its walls and doors and floors ; you are not seen .

Foaming is a huge reward,” said Sinclair, the brand manager. “Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

My life after childhood has two main stories: the story of the hustler and the story of the rapper, and the two overlap as much as they diverge. I was on the streets for more than half of my life from the time I was thirteen years old. People sometimes say that now I'm so far away from that life - now that I've got businesses and Grammys and magazine covers - that I have no right to rap about it. But how distant is the story of your own life ever going to be? The feelings I had during that part of my life were burned into me like a brand. It was life during wartime.

Past the flannel plains and blacktop graphs and skylines of canted rust, and past the tobacco-brown river overhung with weeping trees and coins of sunlight through them on the water downriver, to the place beyond the windbreak, where untilled fields simmer shrilly in the A.M. heat: shattercane, lamb's-quarter, cutgrass, sawbrier, nutgrass, jimsonweed, wild mint, dandelion, foxtail, muscadine, spinecabbage, goldenrod, creeping charlie, butter-print, nightshade, ragweed, wild oat, vetch, butcher grass, invaginate volunteer beans, all heads gently nodding in a morning breeze like a mother's soft hand on your cheek. An arrow of starlings fired from the windbreak's thatch. The glitter of dew that stays where it is and steams all day. A sunflower, four more, one bowed, and horses in the distance standing rigid and still as toys. All nodding. Electric sounds of insects at their business. Ale-colored sunshine and pale sky and whorls of cirrus so high they cast no shadow. Insects all business all the time. Quartz and chert and schist and chondrite iron scabs in granite. Very old land. Look around you. The horizon trembling, shapeless. We are all of us brothers. Some crows come overhead then, three or four, not a murder, on the wing, silent with intent, corn-bound for the pasture's wire beyond which one horse smells at the other's behind, the lead horse's tail obligingly lifted. Your shoes' brand incised in the dew. An alfalfa breeze. Socks' burrs. Dry scratching inside a culvert. Rusted wire and tilted posts more a symbol of restraint than a fence per se. NO HUNTING. The shush of the interstate off past the windbreak. The pasture's crows standing at angles, turning up patties to get at the worms underneath, the shapes of the worms incised in the overturned dung and baked by the sun all day until hardened, there to stay, tiny vacant lines in rows and inset curls that do not close because head never quite touches tail. Read these.

Here is an all-too-brief summary of Buffett’s approach: He looks for what he calls “franchise” companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud—as when he bought Coca-Cola soon after its disastrous rollout of “New Coke” and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today.

Princeton University recently did a study revealing what those of us paying attention already know all too well: The United States is, in scientifically proven fact, not a democracy. They concluded that the U.S. is controlled by economic elites.” This is a prominent idea that is becoming popular. The structural reason that voting is redundant is that through the funding of political parties, lobbying, and cronyism, corporations are able to ensure that their interests are prioritized above the needs of the electorate and that ideas that contravene their agenda don’t even make it into the sphere of public debate. Whoever you vote for, you’ll be voting for a party that represents a big-business agenda, not the will of the people.

So I got my stuff and the girl at the register puts these other things in my bag, too. Little free samples: gum and a comb and a marker pen. So I says to her, 'Look, girlie, I got false teeth and I wear a wig.' So she fishes back in my bag and takes out the comb and the gum. Left the pen in there. Anyways, I went back to the van, even though I knew it was locked. Figured I'd just wait and have a smoke. You can't smoke in the van, see? So while I'm waiting there, minding my own business, this car pulls into the handicapped space right next to us--brand-new car, white and clean, and it's got this bumper sticker on it that says, 'Life Is a Shit Sandwich.' Isn't that stupid? So this guy gets out--good-lookin' fella, in his twenties. I say to him, 'Hey, handsome, tell me something.' He takes a look at my walker and gets all panicky. 'I'm just running in for two seconds,' he says. See, he thinks I'm going to yell at him for parking in a handicapped space, but I ain't. I don't give a rat's ass about that, you see. I'd rather walk the extra ten feet than be called handicapped. Where was I?' She amazed me. 'Life's a shit sandwich,' I said. 'Oh, yeah. Right. So that guy goes runnin' into the store and here's what I did. I fished that free pen out of the bag and marched right over there to that bumper of his. Got myself right down on the ground--and I wrote--just after the 'Life's a shit sandwich' part--I wrote, 'But only if you're a shithead.' 'Course, then I couldn't get myself back up again--had to yell over to a couple of kids at the phone booth to come pick me back up.

One of the many signs of verbal virtuosity among intellectuals is the repackaging of words to mean things that are not only different from, but sometimes the direct opposite of, their original meanings. 'Freedom' and 'power' are among the most common of these repackaged words. The basic concept of freedom as not being subjected to other people's restrictions, and of power as the ability to restrict other people's options have both been stood on their heads in some of the repackaging of these words by intellectuals discussing economic issues. Thus business enterprises who expand the public's options, either quantitatively (through lower prices) or qualitatively (through better products) are often spoken of as 'controlling' the market, whenever this results in a high percentage of consumers choosing to purchase their particular products rather than the competing products of other enterprises. In other words, when consumers decide that particular brands of products are either cheaper or better than competing brands of those products, third parties take it upon themselves to depict those who produced these particular brands as having exercised 'power' or 'control.' If, at a given time, three-quarters of the consumers prefer to buy the Acme brand of widgets to any other brand, then Acme Inc. will be said to 'control' three-quarters of the market, even though consumers control 100 percent of the market, since they can switch to another brand of widgets tomorrow if someone else comes up with a better widget, or stop buying widgets altogether if a new product comes along that makes widgets obsolete. ....by saying that businesses have 'power' because they have 'control' of their markets, this verbal virtuosity opens the way to saying that government needs to exercise its 'countervailing power' (John Kenneth Galbraith's phrase) in order to protect the public. Despite the verbal parallels, government power is in fact power, since individuals do not have a free choice as to whether or not to obey government laws and regulations, while consumers are free to ignore the products marketed by even the biggest and supposedly most 'powerful' corporations in the world.

Mr. Wonderful was probably taking his sweet time, right?” “No, it was actually my fault this morning. I was busy with…paperwork.” “Oh. Well, that’s alright. Don’t worry about it. What kind of paperwork?” He smiled. “Nothing important.” Mr. Kadam held the door for me, and we walked out into an empty hallway. I was just starting to relax at the elevator doors when I heard a hotel room door close. Ren walked down the hall toward us. He’d purchased new clothes. Of course, he looked wonderful. I took a step back from the elevator and tried to avoid eye contact. Ren wore a brand new pair of dark-indigo, purposely faded, urban-destruction designer jeans. His shirt was long-sleeved, buttoned-down, crisp, oxford-style and was obviously of high quality. It was blue with thin white stripes that matched is eyes perfectly. He’d rolled up the sleeves and left his shirt untucked and open at the collar. It was also an athletic cut, so it fit tightly to his muscular torso, which made me suck in an involuntary breath in appreciation of his male splendor. He looks like a runway model. How in the world am I going to be able to reject that? The world is so unfair. Seriously, it’s like turning Brad Pitt down for a date. The girl who could actually do it should win an award for idiot of the century. I again quickly ran through my list of reasons for not being with Ren and said a few “He’s not for me’s.” The good thing about seeing his mouthwatering self and watching him walk around like a regular person was that it tightened my resolve. Yes. It would be hard because he was so unbelievably gorgeous, but it was now even more obvious to me that we didn’t belong together. As he joined us at the elevator, I shook my head and muttered under my breath, “Figures. The guy is a tiger for three hundred and fifty years and emerges from his curse with expensive taste and keen fashion sense too. Incredible!” Mr. Kadam asked, “What was that, Miss Kelsey?” “Nothing.” Ren raised an eyebrow and smirked. He probably heard me. Stupid tiger hearing. The elevator doors opened. I stepped in and moved to the corner hoping to keep Mr. Kadam between the two of us, but unfortunately, Mr. Kadam wasn’t receiving the silent thoughts I was projecting furiously toward him and remained by the elevator buttons. Ren moved next to me and stood too close. He looked me up and down slowly and gave me a knowing smile. We rode down the elevator in silence. When the doors opened, he stopped me, took the backpack off my shoulder, and threw it over his, leaving me with nothing to carry. He walked ahead next to Mr. Kadam while I trialed along slowly behind, keeping distance between us and a wary eye on his tall frame.

I drummed my fingers on the steering wheel as I looked around the empty lot. I wavered on getting out when a giant lightning bolt painted a jagged streak across the rainy lavender-gray sky. Minutes passed and still he didn’t come out of the Three Hundreds’ building. Damn it. Before I could talk myself out of it, I jumped out of the car, cursing at myself for not carrying an umbrella for about the billionth time and for not having waterproof shoes, and ran through the parking lot, straight through the double doors. As I stomped my feet on the mat, I looked around the lobby for the big guy. A woman behind the front desk raised her eyebrows at me curiously. “Can I help you with something?” she asked. “Have you seen Aiden?” “Aiden?” Were there really that many Aidens? “Graves.” “Can I ask what you need him for?” I bit the inside of my cheek and smiled at the woman who didn’t know me and, therefore, didn’t have an idea that I knew Aiden. “I’m here to pick him up.” It was obvious she didn’t know what to make of me. I didn’t exactly look like pro-football player girlfriend material in that moment, much less anything else. I’d opted not to put on any makeup since I hadn’t planned on leaving the house. Or real pants. Or even a shirt with the sleeves intact. I had cut-off shorts and a baggy T-shirt with sleeves that I’d taken scissors to. Plus the rain outside hadn’t done my hair any justice. It looked like a cloud of teal. Then there was the whole we-don’t-look-anything-alike thing going on, so there was no way we could pass as siblings. Just as I opened my mouth, the doors that connected the front area with the rest of the training facility swung open. The man I was looking for came out with his bag over his shoulder, imposing, massive, and sweaty. Definitely surly too, which really only meant he looked the way he always did. I couldn’t help but crack a little smile at his grumpiness. “Ready?” He did his form of a nod, a tip of his chin. I could feel the receptionist’s eyes on us as he approached, but I was too busy taking in Grumpy Pants to bother looking at anyone else. Those brown eyes shifted to me for a second, and that time, I smirked uncontrollably. He glared down at me. “What are you smiling at?” I shrugged my shoulders and shook my head, trying to give him an innocent look. “Oh, nothing, sunshine.” He mouthed ‘sunshine’ as his gaze strayed to the ceiling. We ran out of the building side by side toward my car. Throwing the doors open, I pretty much jumped inside and shivered, turning the car and the heater on. Aiden slid in a lot more gracefully than I had, wet but not nearly as soaked. He eyed me as he buckled in, and I slanted him a look. “What?” With a shake of his head, he unzipped his duffel, which was sitting on his lap, and pulled out that infamous off-black hoodie he always wore. Then he held it out. All I could do was stare at it for a second. His beloved, no-name brand, extra-extra-large hoodie. He was offering it to me. When I first started working for Aiden, I remembered him specifically giving me instructions on how he wanted it washed and dried. On gentle and hung to dry. He loved that thing. He could own a thousand just like it, but he didn’t. He had one black hoodie that he wore all the time and a blue one he occasionally donned. “For me?” I asked like an idiot. He shook it, rolling his eyes. “Yes for you. Put it on before you get sick. I would rather not have to take care of you if you get pneumonia.” Yeah, I was going to ignore his put-out tone and focus on the ‘rather not’ as I took it from him and slipped it on without another word. His hoodie was like holding a gold medal in my hands. Like being given something cherished, a family relic. Aiden’s precious.