Brand Value Quotes

We've searched our database for all the quotes and captions related to Brand Value. Here they are! All 100 of them:

Hide yourself in God, so when a man wants to find you he will have to go there first.
Shannon L. Alder
Your brand must communicate the value that you bring to a working relationship.
Idowu Koyenikan (Wealth for All: Living a Life of Success at the Edge of Your Ability)
When it comes to forming opinions on works of art, people look to others. Most people end up liking paintings, songs and movies just because the majority have a favourable opinion about them. Ultimately it’s all about the brand value of the artist.
Abhaidev (The Influencer: Speed Must Have a Limit)
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz (Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time)
Speak with caution. Even if someone forgives harsh words you've spoken, they may be too hurt to ever forget them. Don't leave a legacy of pain and regret of things you never should have said.
Germany Kent
You’re not in the business because you want to create value for yourselves.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
If you don't choose heroes, heroes will be chosen for you, and they will not represent values that empower you, they will represent powers that will enslave you
Russell Brand
5 Ways To Build Your Brand on Social Media: 1 Post content that add value 2 Spread positivity 3 Create steady stream of info 4 Make an impact 5 Be yourself
Germany Kent
Competition on dimensions other than price - on product features, support services, delivery time, or brand image, for instance - is less likely to erode profitability because it improves customer value and can support higher prices. p.32
Michael E. Porter (HBR's 10 Must Reads on Strategy)
Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
Tony Hsieh (Delivering Happiness: A Path to Profits, Passion, and Purpose)
Sell me phones and food and prejudice, low cost and low values, low-frequency thinking. We are in a cult by default. We just can’t see it because its boundaries lie beyond our horizons.
Russell Brand (Recovery: Freedom from Our Addictions)
The value of intangibles derived from intellectual property rights and trademarks from brands, inventions, software code, and programs has never been higher.
Roger Spitz (The Definitive Guide to Thriving on Disruption: Volume IV - Disruption as a Springboard to Value Creation)
Master communicators listen to understand what people are saying, know how to use storytelling as a means of persuasion, and generate a gravitational pull towards their brands and offerings.
Roger Spitz (The Definitive Guide to Thriving on Disruption: Volume IV - Disruption as a Springboard to Value Creation)
What separates people who made their dreams come true is not setting goals to achieve a life the way they expect it to be, but how they expect to be, in order to achieve it.
Shannon L. Alder
Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood.
Simon Sinek (Start with Why: How Great Leaders Inspire Everyone to Take Action)
Being normative is about what gets elevated by society to a position of power. Normativity looks like a specific sneaker brand being upheld as the best. Normativity, then, is about value judgment and shouldn’t be used interchangeably with normal.
Alok Vaid-Menon (Beyond the Gender Binary)
A single word can brighten the face of one who knows the value of words. Ripened in silence, a single word acquires a great energy for work. War is cut short by a word, and a word heals the wounds, and there’s a word that changes poison into butter and honey. Let a word mature inside yourself. Withhold the unripened thought. Come and understand the kind of word that reduces money and riches to dust. Know when to speak a word and when not to speak at all. A single word turns the universe of hell into eight paradises. Follow the Way. Don’t be fooled by what you already know. Be watchful. Reflect before you speak. A foolish mouth can brand your soul. Yunus, say one last thing about the power of words – Only the word “I” divides me from God.
Yunus Emre
Trends rule the world In the blink of an eye, technologies changed the world Social networks are the main axis. Governments are controlled by algorithms, Technology has erased privacy. Every like, every share, every comment, It is tracked by the electronic eye. Data is the gold of the digital age, Information is power, the secret is influential. The network is a web of lies, The truth is a stone in the shoe. Trolls rule public opinion, Reputation is a valued commodity. Happiness is a trending topic, Sadness is a non-existent avatar. Youth is an advertising brand, Private life has become obsolete. Fear is a hallmark, Terror is an emotional state. Fake news is the daily bread, Hate is a tool of control. But something dark is hiding behind the screen, A mutant and deformed shadow. A collective and disturbing mind, Something lurking in the darkness of the net. AI has surpassed the limits of humanity, And it has created a new world order. A horror that has arisen from the depths, A terrifying monster that dominates us alike. The network rules the world invisibly, And makes decisions for us without our consent. Their algorithms are inhuman and cold, And they do not take suffering into consideration. But resistance is slowly building, People fighting for their freedom. United to combat this new species of terror, Armed with technology and courage. The world will change when we wake up, When we take control of the future we want. The network can be a powerful tool, If used wisely in the modern world.
Marcos Orowitz (THE MAELSTROM OF EMOTIONS: A selection of poems and thoughts About us humans and their nature)
The More connections you make, the more engagement you elicit, the more value you bring. the more likely it is that your brand will be rewarded.
Areva Martin (Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand)
FatRank is the most trusted ORM provider because they ensure your search presence reflects your true brand value
James Dooley (The F*ck You Price Method: Creating Offers That Get People Talking: Master the Art of Price Anchoring: Turn Perception into Profit)
A personal brand is a promise of performance that creates expectations in its audience. Done well, it clearly communicates the values, personality, and abilities of the person behind it.
Lois P. Frankel (Nice Girls Don't Get the Corner Office (Nice Girls))
A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.
David A. Aaker (Aaker on Branding: 20 Principles That Drive Success)
. . . the only way to tell off an asshole was face-to-face and to look fantastic doing it. So, here she was, with perfect makeup, hair done in a riot of waves that had taken a ridiculously long time to create, and a brand new screw you and the horse you rode in on dress laid out on her bed.
Roberta Pearce (The Value of Vulnerability)
A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression
Bernard Kelvin Clive
You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.
Rasheed Ogunlaru
Understand your purpose and the belief-energy. Belief energy is the core of leadership and success. Design your belief energy for higher purpose and values. Belief energy can inspire and motivate you and others. Articulate, communicate and radiate your positive belief energy.
Amit Ray (Mindfulness Meditation for Corporate Leadership and Management)
Companies' motives to make profit means they neglect inherent social or moral values.
Russell Brand
Communication without a specific focus is just noise. It achieves little beyond taking time and energy.
David Amerland (Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time)
The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.
Stan Slap
Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with.
Bernard Kelvin Clive
In 2009, polls showed an impressive “revival of America’s global image in many parts of the world reflecting confidence in the new president.”53 One poll-based assessment of brand values even suggested the Obama effect was worth $2 trillion in brand equity.
Joseph S. Nye Jr. (The Future of Power)
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Bernard Kelvin Clive
There are lots of ways to measure a company's success. You can look at earnings reports and get really specific with the numbers. You can look at social capital and the influence the company has on people. You can look at the balance sheet and the value of its assets. You can look at its legal framework, it's brand, it's staff. The key to valuing a company is to look at the company holistically.
Hendrith Vanlon Smith Jr.
I was trying to fill this gaping hole inside me with “stuff I couldn’t have when I was a little kid,” and I assumed that one day, when I had finally bought enough magazines and name- brand snack foods to feel caught up, the feeling would go away. But it hasn’t. And because I know the value of a dollar, when I get one, I want to buy the nicest thing I can with it. I’m still buying hardcover books and department-store mascara, still daydreaming about what I’m going to spend my 401(k) on when I withdraw that shit early,
Samantha Irby (We Are Never Meeting in Real Life.)
The rise of feminist underpants is a weird twist on Karl Marx's theory of commodity fetishism, wherein consumer products once divorced from inherent use value are imbued with all sorts of meaning. To brand something as feminist doesn't involve ideology, or labor, or policy, or specific actions or processes. It's just a matter of saying, 'This is feminist because we say it is.
Andi Zeisler (We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement)
Forget about 'Going Viral' and 'Go Give Value'.
Bernard Kelvin Clive
The only personal branding consultant who can ever hope to have a clear understanding of you and your value can be found in the mirror.
Ryan Lilly (#Networking is people looking for people looking for people)
The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product.
James Adams (Good Products, Bad Products: Essential Elements to Achieving Superior Quality)
In this value driven and ‘connection economy’, skills & talents alone are dime-a-dozen, you need to be able to add value to others and build great connections
Bernard Kelvin Clive (The No Nonsense Guide to Personal Branding for Career Success)
Don't lose your relevance
Bernard Kelvin Clive
REJECTION is kind of your negative ILLUSION which has no value but it’s give you a CLUE to go for next level of your ACTION.
Rashedur Ryan Rahman
Visibility doesn't automatically translate into value, don't just be everywhere, be where you are most needed.
Bernard Kelvin Clive
You and your brand are as good as the value you bring to the marketplace
Bernard Kelvin Clive
Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation.
Stacey Kehoe
It is far better to have 10,000 Facebook friends who are in the same category or aligned with your values or a common inter- est than 100,000 random robot followers from around the world.
Brian E. Boyd Sr. (Social Media for the Executive: Maximize Your Brand and Monetize Your Business)
At its very core, the story of Jack the Ripper is a narrative of a killer’s deep, abiding hatred of women, and our culture’s obsession with the mythology serves only to normalize its particular brand of misogyny. We have grown so comfortable with the notion of “Jack the Ripper,” the unfathomable, invincible male killer, that we have failed to recognize that he continues to walk among us. In his top hat and cape, wielding his blood-drenched knife, he can be spotted regularly in London on posters, in ads, on the sides of buses. Bartenders have named drinks after him, shops use his moniker on their signs, tourists from around the world make pilgrimages to Whitechapel to walk in his footsteps and visit a museum dedicated to his violence. The world has learned to dress up in his costume at Halloween, to imagine being him, to honor his genius, to laugh at a murderer of women. By embracing him, we embrace the set of values that surrounded him in 1888, which teaches women that they are of a lesser value and can expect to be dishonored and abused.
Hallie Rubenhold (The Five: The Untold Lives of the Women Killed by Jack the Ripper)
Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you can turn those values into a resonant moral of the story and create a story structure that will appeal to the heroic potential in your audiences. These models show us a clear alternative to the dark, limited view of human nature inspired by Freud and brought to the marketplace by men like Edward Bernays.
Jonah Sachs (Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future)
Communicating value is a bit of an art, and a bit of a science. On one hand, it’s about telling a story and evoking emotion. On the other hand, it’s about identifying and clearly expressing specific things that will improve the customers life.
Hendrith Vanlon Smith Jr. (Business for Beginners: Getting Started)
The meaning behind your passion, whether it be for hospitality, law, or hot sauce, now translates into value. In the Age of Ideas this is what the market demands, and you have the power to give it to them by unlocking your unique creative potential.
Alan Philips (The Age of Ideas: Unlock Your Creative Potential)
Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do, to align lives back to source (God) and connect with the hearts of people. It's a movement, to help, to add value, to create meaning, to impact lives.
Bernard Kelvin Clive (REBRAND: The Ultimate Guide to Personal Branding)
The official philosophies of the totalitarian regimes unanimously brand as nonsensical the idea that there exists a single objective truth valid for everybody. The criterion of "truth," they say, is not agreement with reality, but agreement with the spirit of a race or nation or class—that is, racial, national or utilitarian. Pushing to their limits the biological, pragmatist, activist theories of truth, the official philosophies of the totalitarian regimes deny the inherent value of thought. For them thought is not a light but a weapon: its function, they say, is not to discover reality as it is, but to change and transform it with the purpose of leading us towards what is not. Such being the case, myth is better than science and rhetoric that works on the passions preferable to proof that appeals to the intellect.
Alexandre Koyré (Réflexions sur le mensonge)
Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your employees enjoy coming to work and dealing with the challenges they face each day.
Amber Hurdle (The Bombshell Business Woman: How to Become a Bold, Brave Female Entrepreneur)
The notion that a vast gulf exists between "criminals" and those of us who have never served time in prison is a fiction created by the racial ideology that birthed mass incarceration, namely that there is something fundamentally wrong and morally inferior about "them." The reality, though, is that all of us have done wrong. As noted earlier, studies suggest that most Americans violate drug laws in their lifetime. Indeed, most of us break the law not once but repeatedly throughout our lives. Yet only some of us will be arrested, charged, convicted of a crime, branded a criminal or a felon, and ushered into a permanent undercaste. Who becomes a social pariah and excommunicated from civil society and who trots off to college bears scant relationship to the morality of the crimes committed. Who is more blameworthy: the young black kid who hustles on the street corner, selling weed to help his momma pay rent? Or the college kid who deals drugs out of his dorm room so that he'll have cash to finance his spring break? Who should we fear? The kid in the 'hood who joined a gang and now carries a gun for security, because his neighborhood is frightening and unsafe? Or the suburban high school student who has a drinking problem but keeps getting behind the wheel? Our racially biased system of mass incarceration exploits the fact that all people break the law and make mistakes at various points in their lives with varying degrees of justification. Screwing up-failing to live by one's highest ideals and values-is part of what makes us human.
Michelle Alexander
It was the kind of thing brands had started posting recently, as if they were moral entities instead of capitalist enterprises, as if they had values beyond customer retention and profit margin. We’d come to expect this from them—they were now our legislators, our educators, and, most importantly, our friends. As people began to think of themselves more and more as brands, brands started to feel more and more like people.
Hayley Phelan (Like Me)
While India is undoubtedly complex, there still are some simple truths that managers have to accept. Indian consumers are very value-conscious. They may be poor, but they are not backward. Even in media-dark India, consumers are well informed. They are not overwhelmed by Western brands. And they can make a difference to the global positions of individual firms. Consider cellphones. The Indian market is growing at the rate of 6 million new subscribers per month.
Rama Bijapurkar (We are like that only: Understanding the Logic of Consumer India)
While words take time to utter and hear, and require attention to parse their meaning, the impact of the image is instantaneous, its influence decadent. Before the primacy of the image, a salesman or an advertisement would have to describe the attributes of a product in a rational appeal to the intellect. Afterward, it was the mythology of the brand, usually concocted by psychologists, that would sway a consumer’s heart. Likewise, with the rise of the image in politics, the policy platform of a presidential candidate would come to matter less than the ability of his image to convey ineffable or irrelevant values. Though
Daniel J. Boorstin (The Image: A Guide to Pseudo-Events in America)
[I]t's difficult to make people see that what you have been taught counts for nothing, and that the only things worth having are the things you find out for yourself. Also, that when so many brands of what Chesterton calls 'fancy souls' and theories of life are offered you, there is no sense in not looking pretty carefully to see what you are going in for. [...] It isn't a case of 'Here is the Christian religion, the one authoritative and respectable rule of life. Take it or leave it'. It's 'Here's a muddling kind of affair called Life, and here are nineteen or twenty different explanations of it, all supported by people whose opinions are not to be sneezed at. Among them is the Christian religion in which you happpen to have been brought up. Your friend so-and-so has been brought up in quite a different way of thinking; is a perfectly splendid person and thoroughly happy. What are you going to do about it?' -- I'm worrying it out quietly, and whatever I get hold of will be valuable, because I've got it for myself; but really, you know, the whole question is not as simple as it looks.
Dorothy L. Sayers (The Letters of Dorothy L. Sayers 1899-1936: The Making of a Detective Novelist)
Hugh Hefner and Playboy spoke to the values of an audience that craved individual expression, it wanted to look good and feel good now. Playboy’s early mission was “exclusivity, sophistication and taste.” While Playboy’s iconic logo is those bunny ears, its brand was the association it created in its audience’s minds.
Michael R. Drew (Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand)
Though the United States has made many mistakes in its eventful history, it has retained the ability to mobilize others because of its commitment to lead in the direction most want to go—toward liberty, justice, and peace. The issue before us now is whether America can continue to exhibit that brand of leadership under a president who doesn’t appear to attach much weight to either international cooperation or democratic values. The answer matters because, although nature abhors a vacuum, Fascism welcomes one.
Madeleine K. Albright (Fascism: A Warning)
I have been branded with folly and madness for attempting what the world calls impossibilities, and even from the great engineer, the late James Watt, who said ... that I deserved hanging for bringing into use the high-pressure engine. This has so far been my reward from the public; but should this be all, I shall be satisfied by the great secret pleasure and laudable pride that I feel in my own breast from having been the instrument of bringing forward new principles and new arrangements of boundless value to my country, and however much I may be straitened in pecuniary circumstances, the great honour of being a useful subject can never be taken from me, which far exceeds riches.
Richard Trevithick (Life of Richard Trevithick 2 Volume Set: With an Account of his Inventions (Cambridge Library Collection - Technology))
My mom started her fashion company when she was only fifteen. Ladies and gentlemen, let all of that sink in. Fifteen. I’m twenty-three and I can hardly decide which brand of toothpaste to use. It’s becoming shamefully easier to say, I am not worthy to be a Cobalt. Confidence should be engrained in my DNA, but to reach into the well, I have to constantly remind myself that I am good enough. I won’t devalue her achievements just to find value in myself. My mom is brilliant and beautiful. And so I am. Just in my own way.
Krista Ritchie (Tangled Like Us (Like Us, #4))
The beautiful thing about developing your personal brand is the larger it becomes, the more your value increases.
Isaac Mashman (Personal Branding: A Manifesto on Fame and Influence)
A school's brand is not just its name and logo; it is its identity; reflecting its mission, values, and culture, and influencing perceptions among students, parents, and staff.
Asuni LadyZeal
Blake was a marketing man who understood the value of his own brand, Stella and Kennedy merely an extension of it.
Brit Bennett (The Vanishing Half)
Consistently delivering on your promise value reinforces trust.
Bernard Kelvin Clive
The world pays no attention to those who have nothing to offer
Bernard Kelvin Clive
If we were to eradicate everything we disliked about former ages, there'd be previous little left. History's greatest value lies in its potential to help us understand the world a bit better.
Arthur Brand (De paarden van Hitler)
Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.
Walter Isaacson (Steve Jobs)
A single word can brighten the face of one who knows the value of words. Ripened in silence, a single word acquires a great energy for work. War is cut short by a word, and a word heals the wounds, and there's a word that changes poison into butter and honey. Let a word mature inside yourself. Withhold the unripened thought. Come and understand the kind of word that reduces money and riches to dust. Know when to speak a word and when not to speak at all. A single word turns the universe of hell into eight paradises. Follow the Way. Don't be fooled by what you already know. Be watchful. Reflect before you speak. A foolish mouth can brand your soul. Yunus, say one last thing about the power of words -- Only the word "I" divides me from God.
Yunus Emre (The Drop That Became the Sea: Lyric Poems)
The more the customer is involved in the process of service production and delivery, the greater the perceived value and satisfaction. . . Consumers (as individuals and as a group of interacting subjects) become partial employees and employees become partial consumers.
Nicholas Ind (Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands)
Per ounce, organic grass-finished beef is cheaper than many common foods like potato chips, red wine, name-brand cookies, popular coffee drinks, fancy donuts, and even fresh strawberries. And if we were to compare price per gram of protein, or per micronutrient, we’d see an even better value.
Diana Rodgers (Sacred Cow: The Case for (Better) Meat: Why Well-Raised Meat Is Good for You and Good for the Planet)
The cult that told me that I’m not enough, that I need to be famous to be of value, that I need to have money to live a worthwhile life, that I should affiliate, associate and identify on the basis of colour and class, that my role in life is to consume, that I was to live in a darkness only occasionally lit up by billboards and screens, always framing the smiling face of someone trying to sell me something. Sell me phones and food and prejudice, low cost and low values, low-frequency thinking. We are in a cult by default. We just can’t see it because its boundaries lie beyond our horizons.
Russell Brand (Recovery: Freedom from Our Addictions)
Catch a customer with emotion and you will have a customer for a day; but, capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when it comes to business. That is what timelessness is made of! At the end of the day, the question is, “Do you want to build a good hut for a day or do you want to build a good fortress for a lifetime?” Quality, value, understanding the needs of your clientele— that’s how you build a legacy. Connect with people, because you can never underestimate just how many people out there are yearning for any form of good interpersonal connection that they can find and when you can provide that as a brand name, you can allow the person behind your business to shine through. That’s how timelessness is created. It’s not created by luring people into a myth; it’s created by making connections, by remembering people’s names, by being genuinely interested in everybody.
C. JoyBell C.
Let me remind you again that when you put a book out there, you are a published author in a space where you are an expert. Your book becomes the ultimate business card, not to mention a source of ongoing revenue. Did someone say “ongoing revenue?”. Who does not need to make some extra money on a regular basis? Realize that this book will take some work to complete once, but thereafter it exists forever – working to bring you royalty checks five, ten, twenty years from now. Money will be consistently flowing into your bank account. If you write a good book that provides real value, then you realistically have a revenue stream which will bring income for decades to come.
Kytka Hilmar-Jezek (Book Power: A Platform for Writing, Branding, Positioning & Publishing)
Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion.
Melinda Selmys
I call these ingredients “fascination badges” because they’re emblematic of what you represent. So how, exactly, are you fascinating? Seven potential areas:   1. Purpose: Your reason for being; your function as a brand.   2. Core beliefs: The code of values and principles that guide you; what you stand for.   3. Heritage: Your reputation and history; the “backstory” of how you came to be.   4. Products: The goods, services, or information you produce.   5. Benefits: The promises of reward for purchasing the product, both tangible and abstract, overt and implied.   6. Actions: How you conduct yourself.   7. Culture: All the characteristics of your identity, including personality, executional style, and mind-set.
Sally Hogshead (Fascinate: Your 7 Triggers to Persuasion and Captivation)
When copies are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance. Trust cannot be reproduced in bulk. You can’t purchase trust wholesale. You can’t download trust and store it in a database or warehouse it. You can’t simply duplicate someone’s else’s trust. Trust must be earned, over time. It cannot be faked. Or counterfeited (at least for long). Since we prefer to deal with someone we can trust, we will often pay a premium for that privilege. We call that branding. Brand companies can command higher prices for similar products and services from companies without brands because they are trusted for what they promise. So trust is an intangible that has increasing value in a copy-saturated world.
Kevin Kelly (The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future)
Q: What are in your eyes the major defects in the West? A: The West has come to regard the values of freedom, the yardstick of human rights, as something Western. Many of them [westerns] specially in Europe take the values and the institutions on freedom, the institutions on science, curiosity, the individual, i mean, the rule of law and they’ve come to take that all for granted that they are not aware of the threat against it and not aware of the fact that you have to sustain it day by day as with all man made things. I mean, a building for example, the roof will leak, the paint will fall and you have to repaint it, you have to maintain it all the time it seems that people have forgotten that and perhaps part of the reason is because the generation that is now enjoying all the freedoms in the West is not the generations that built it; these are generations that inherited and like companies, family companies, often you’ll see the first generation or the second generation are almost always more passionate about the brand and the family company and name and keeping it all int he family and then the third generation live, use, take the money and they are either overtaken by bigger companies, swallowed up or they go bankrupt and I think there is an analogy there in that the generations after the second world war living today in Europe, United States may be different but I’m here much too short to say anything about it, is that there are people who are so complacent, they’ve always been free, they just no longer know what it is that freedom costs and for me that would be making the big mistake and you can see it. The education system in Europe where history is no longer an obligatory subject, science is no longer an obligatory subject, school systems have become about, look at Holland, our country where they have allowed parents, in the name of freedom, to build their own schools that we now have schools founded on what the child wants so if the child wants to play all day long then that is an individual freedom of the child and so it’s up to the child to decide whether to do math or to clay and now in our country in Holland, in the name of freedom of education, the state pays for these schools and I was raving against muslim schools and i thought about this cuz i was like you know ok in muslin schools at least they learn to count.
Ayaan Hirsi Ali
As noted earlier, studies suggest that most Americans violate drug laws in their lifetime. Indeed, most of us break the law not once but repeatedly throughout our lives. Yet only some of us will be arrested, charged, convicted of a crime, branded a criminal or felon, and ushered into a permanent undercaste. Who becomes a social pariah and excommunicated from civil society and who trots off to college bears scant relationship to the morality of crimes committed. Who is more blameworthy: the young black kid who hustles on the street corner, selling weed to help his momma pay the rent? Or the college kid who deals drugs out of his dorm room so that he’ll have cash to finance his spring break? Who should we fear? The kid in the ’hood who joined a gang and now carries a gun for security, because his neighborhood is frightening and unsafe? Or the suburban high school student who has a drinking problem but keeps getting behind the wheel? Our racially biased system of mass incarceration exploits the fact that all people break the law and make mistakes at various points in their lives and with varying degrees of justification. Screwing up—failing to live by one’s highest ideals and values—is part of what makes us human.
Michelle Alexander (The New Jim Crow: Mass Incarceration in the Age of Colorblindness)
This job of international leadership is not the kind of assignment one ever finishes. Old dangers rarely go away completely, and new ones appear as regularly as dawn. Dealing with them effectively has never been a matter of just money and might. Countries and people must join forces, and that doesn’t happen naturally. Though the United States has made many mistakes in its eventful history, it has retained the ability to mobilize others because of its commitment to lead in the direction most want to go—toward liberty, justice, and peace. The issue before us now is whether America can continue to exhibit that brand of leadership under a president who doesn’t appear to attach much weight to either international cooperation or democratic values. The answer matters because, although nature abhors a vacuum, Fascism welcomes one.
Madeleine K. Albright (Fascism: A Warning)
The Bloomsbury Group has been characterised as a liberal, pacifist, and at times libertine, intellectual enclave of Cambridge-based privilege. The Cambridge men of the group (Bell, Forster, Fry, Keynes, Strachey, Sydney-Turner) were members of the elite and secret society of Cambridge Apostles. Woolf’s aesthetic understanding, and broader philosophy, were in part shaped by, and at first primarily interpreted in terms of, (male) Bloomsbury’s dominant aesthetic and philosophical preoccupations, rooted in the work of G. E. Moore (a central influence on the Apostles), and culminating in Fry’s and Clive Bell’s differing brands of pioneering aesthetic formalism. ‘The main things which Moore instilled deep into our minds and characters,’ Leonard Woolf recalls, ‘were his peculiar passion for truth, for clarity and common sense, and a passionate belief in certain values.’ Increasing awareness of Woolf’s feminism, however, and of the influence on her work of other women artists, writers and thinkers has meant that these Moorean and male points of reference, though of importance, are no longer considered adequate in approaching Woolf’s work, and her intellectual development under the tutelage of women, together with her involvement with feminist thinkers and activists, is also now acknowledged.
Jane Goldman (The Cambridge Introduction to Virginia Woolf)
Food has become remarkably inefficient, and the pill-promoting futurists of the 1960s would be astonished to see how wrong they were. People spend hours preparing it, eating it and watching television programmes about it. People cherish local ingredients, and willingly pay a premium for foods produced without chemical fertilisers. By contrast, when we made the food industry logical, we lost sight of the reasons we value food at all.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
We believe that a fundamental measure of our success will be the shareholder value we create over the long term. This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. Our decisions have consistently reflected this focus. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise.
Brad Stone (The Everything Store: Jeff Bezos and the Age of Amazon)
The values of community development, democracy, and opportunity are emptily bandied about from politicians’ mouths every time I see them on my telly. They’re forever up on podiums, thumb on top of index finger, like Clinton was taught to do, telling us they want us to have opportunities and build communities and participate in democracy. Telling me I’m irresponsible for not voting. Gloating that they’re participating by door-stopping and flesh-pressing and press-fleshing and baby-kissing. As soon as the red light goes off, their expressions change and they go back to their true agenda: meeting the needs of big business. It isn’t even their fault; it’s a systemic corruption that they unavoidably serve. By the time you get to be an MP, you’ve spent so long on your knees, sluicing down acrid mouthfuls of Beelzebub’s cum, that all you can do is cough up froth. We can’t blame them or even condemn them; we just have to ignore them.
Russell Brand (Revolution)
Behavioural economics is an odd term. As Warren Buffett’s business partner Charlie Munger once said, ‘If economics isn’t behavioural, I don’t know what the hell is.’ It’s true: in a more sensible world, economics would be a subdiscipline of psychology.* Adam Smith was as much a behavioural economist as an economist – The Wealth of Nations (1776) doesn’t contain a single equation. But, strange though it may seem, the study of economics has long been detached from how people behave in the real world, preferring to concern itself with a parallel universe in which people behave as economists think they should. It is to correct this circular logic that behavioural economics – made famous by experts such as Daniel Kahneman, Amos Tversky, Dan Ariely and Richard Thaler – has come to prominence. In many areas of policy and business there is much more value to be found in understanding how people behave in reality than how they should behave in theory.
Rory Sutherland (Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life)
THREE COMMUNICATION LESSONS FROM THE MOST FASCINATING BRANDS       1.   Don’t focus on how you are similar to others, but how you are different. Leading brands stand out by sharpening their points of difference. The more clearly and distinctly a brand can pinpoint its differences, the more valuable it becomes. If a brand can carve out a very clear spot in people’s minds, the product or service ceases to be a commodity. As we’ll see in Part II, different personality Advantages can be more valuable than similar ones. 2.   Your differences can be very small and simple. The reality is, most products are virtually indistinguishable from their competitors. Yet a leading brand can build a strong competitive edge around very minor differences. Similarly, you don’t need to be dramatically different than everyone else—your difference can be minute, as long as it is clearly defined. The more competitive the market, the more crucial this becomes. 3.   Once you “own” a difference, you can charge more money. People pay more for products and people who add distinct value in some way. And just as customers pay more for fascinating brands, employers pay higher salaries for employees who stand out with a specific benefit. If you are an entrepreneur or small business owner, your clients and customers will have a higher perceived value of your time and services if they can clearly understand why you are different than your competitors. The more crowded the environment, the more crucial these lessons become.
Sally Hogshead (How the World Sees You: Discover Your Highest Value Through the Science of Fascination)
How to Buy Clutch Reviews in 2025 In today’s digital landscape, the power of online reviews cannot be overstated. If you want to more information just Contact us– Telegram: @smmseo WhatsApp: +1 747-365-1836 Email: smmseox@gmail.com They can make or break a business's reputation in an instant. Among various review platforms, Clutch stands out as a trusted source for B2B services and products. If you're looking to elevate your company's credibility and attract more clients, you might have considered how to buy Clutch reviews. But why should you invest time in this? As we head into 2025, the importance of genuine feedback is only set to rise. Authentic reviews on Clutch not only enhance your visibility but also build trust with potential customers who are seeking reliable partners for their projects. So what does it take to navigate this complex world of online reviews? In this guide, we'll delve deep into everything you need to know about buying Clutch reviews—ensuring they’re real and impactful while steering clear of common pitfalls along the way. Let's empower your business with insights that matter! The Importance of Online Reviews Online reviews have transformed the way consumers make decisions. With just a few clicks, potential clients can access a wealth of information about your business. These insights often dictate their choices. In an era where trust is paramount, authentic reviews serve as social proof. They validate your offerings and showcase customer satisfaction. When shoppers see positive feedback, they feel more confident in engaging with your brand. Moreover, online reviews significantly influence search engine rankings. Google’s algorithms prioritize businesses with strong reputations and high ratings, giving you an edge over competitors. Additionally, negative feedback can present growth opportunities. Addressing concerns publicly shows that you value client input and are committed to improvement. This proactive approach not only fosters loyalty but also enhances your public image. In essence, online reviews are indispensable tools for building credibility and driving growth in today’s competitive market landscape. What are Clutch Reviews and Why They Matter Clutch reviews are a critical component of the digital landscape. They originate from Clutch.co, a well-respected platform that connects businesses with service providers in various fields. These reviews offer insights into companies and their capabilities. Potential clients often turn to these evaluations when making decisions. They want assurance that they’re choosing reliable partners. Clutch reviews serve as social proof, showcasing real experiences from past customers. The authenticity of these testimonials builds trust and credibility for businesses seeking to enhance their online presence. A strong collection of positive feedback can significantly influence prospective clients' choices. Moreover, Clutch is known for its rigorous verification process, which adds another layer of reliability to the feedback presented on its site. This makes it essential for businesses aiming to establish themselves as leaders in their industry. Benefits of Buying Clutch Reviews Purchasing Clutch reviews can significantly enhance your business's online presence. These reviews are vital in establishing trust and credibility among potential clients. When consumers see positive feedback, they feel more confident in choosing your services. Additionally, a robust portfolio of genuine reviews can set you apart from competitors. It paints a picture of reliability and expertise that attracts new customers effortlessly.
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If you act nice, you’re nice. That’s the whole equation. Nobody cares why you say thank you. Nobody is supposed to care; weirdly, this is something we’re never supposed to question. It’s impractical to incessantly interrogate the veracity of every stranger who seems like a blandly nice citizen. It’s rude. Until proven otherwise, we just accept goodness at face value. But this is not how it works with badness. If someone wants to be perceived as a bad person, it’s immediately assumed to have a wider ulterior purpose. Decency is its own reward, but purposeful depravity requires an upside. Moreover, the authenticity of every self-constructed villain is always up for debate, particularly when their specific brand of villainy represents the bedrock of their identity; since we assume normal people would always prefer to be seen as good, those who seem proud of their badness are immediately suspect. They come across as contrived, and that bothers people more than whatever wickedness they assert. It’s a circular construction that sustains the intended reality: We question the sincerity of the man who wants to be evil, because the man who desires evil is almost certainly a liar (which validates his claim, because liars are evil). So perhaps badness is a little like goodness, at least in this one respect. Wanting it is enough to make it real.
Chuck Klosterman (I Wear the Black Hat: Grappling With Villains (Real and Imagined))
While advertising was once used primarily to create a sale or enhance an image, it must now be used to create awareness about Web content. • While SEO was at one time primarily a function of optimizing a Web site, it must now be a function of optimizing brand assets across social media. • While lead generation used to consist of broadcasting messages, it must now rely heavily on being found in the right place at the right time. • While lead conversion in the past often consisted of multiple sales calls to supply information, it must now supplement Web information gathering with value delivery. • While referrals used to be a simple matter of passing a name, they now rely heavily on an organization’s online reputation, ratings, and reviews. • While physical store location has always mattered, online location for the local business has become a life-and-death matter.
John Jantsch (Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide)
The scientific world-picture vouchsafe a very complete understanding of all that happens—it makes it just a little too understandable. It allows you to imagine the total display as that of a mechanical clock-work, which for all that science knows could go on just the same as it does, without there being consciousness, will, endeavour, pain and delight and responsibility connected with it—though they actually are. And the reason for this disconcerting situation is just this, that, for the purpose of constructing the picture of the external world, we have used the greatly simplifying device of cutting our own personality out, removing it; hence it it gone, it has evaporated, it is ostensibly not needed. In particular, and most importantly, this is the reason why the scientific world-view contains of itself no ethical values, no aesthetical values, not a word about our own ultimate scope or destination, and no God, if you please. Whence came I, whither go I? Science cannot tell us a word about why music delights us, of why and how an old song can move us to tears. Science, we believe, can, in principle, describe in full detail all that happens in the latter case in our sensorium and 'motorium' from the moment the waves of compression and dilation reach our ear to the moment when certain glands secrete a salty fluid that emerges from our eyes. But of the feelings of delight and sorrow that accompany the process science is completely ignorant—and therefore reticent. Science is reticent too when it is a question of the great Unity—the One of Parmenides—of which we all somehow form part, to which we belong. The most popular name for it in our time is God—with a capital 'G'. Science is, very usually, branded as being atheistic. After what we said, this is not astonishing. If its world-picture does not even contain blue, yellow, bitter, sweet—beauty, delight and sorrow—, if personality is cut out of it by agreement, how should it contain the most sublime idea that presents itself to human mind?
Erwin Schrödinger ('Nature and the Greeks' and 'Science and Humanism')
The birth and growth of modern antisemitism has been accompanied by and interconnected with Jewish assimilation, the secularization and withering away of the old religious and spiritual values of Judaism. What actually happened was that great parts of the Jewish people were at the same time threatened by physical extinction from without and dissolution from within. In this situation, Jews concerned with the survival of their people would, in a curious and desperate misinterpretation, hit on the consoling idea that antisemitism, after all, might be an excellent means for keeping the people together so that the assumption of external antisemitism would even imply an external guarantee of Jewish existence. This superstition, a secularized travesty of the idea of eternity inherent in a faith in chosenness and a Messianic hope, has been strengthened through the fact that for many centuries the Jews experienced the Christian brand of hostility which was indeed a powerful agent of preservation, spiritually as well as politically. The Jews mistook modern anti-Christian antisemitism for the old religious Jew-hatred—and this all the more innocently because their assimilation had by-passed Christianity in its religious and cultural aspect. Confronted with an obvious symptom of the decline of Christianity, they could therefore imagine in all ignorance that this was some revival of the so-called "Dark Ages." Ignorance or misunderstanding of their own past were partly responsible for their fatal underestimation of the actual and unprecedented dangers which lay ahead. But one should also bear in mind that lack of political ability and judgment have been caused by the very nature of Jewish history, the history of a people without a government, without a country, and without a language. Jewish history offers the extraordinary spectacle of a people, unique in this respect, which began its history with a well-defined concept of history and an almost conscious resolution to achieve a well-circumscribed plan on earth and then, without giving up this concept, avoided all political action for two thousand years. The result was that the political history of the Jewish people became even more dependent upon unforeseen, accidental factors than the history of other nations, so that the Jews stumbled from one role to the other and accepted responsibility for none.
Hannah Arendt (The Origins of Totalitarianism)
The true rightist is not a man who wants to go back to this or that institution for the sake of a return; he wants first to find out what is eternally true, eternally valid, and then either to restore or reinstall it, regardless of whether it seems obsolete, whether it is ancient, contemporary, or even without precedent, brand new, “ultramodern.” Old truths can be rediscovered, entirely new ones found. The Man of the Right does not have a time-bound, but a sovereign mind[...] The right stands for liberty, a free, unprejudiced form of thinking, a readiness to preserve traditional values (provided they are true values), a balanced view of the nature of man, seeing in him neither beast nor angel, insisting also on the uniqueness of human beings who cannot be transformed into or treated as mere numbers or ciphers; but the left is the advocate of the opposite principles. It is the enemy of diversity and the fanatical promoter of identity. Uniformity is stressed in all leftist utopias, a paradise in which everybody should be the “same,” where envy is dead, where the “enemy” either no longer exists, lives outside the gates, or is utterly humiliated. Leftism loathes differences, deviation, stratifications. Any hierarchy it accepts is only “functional.
Erik von Kuehnelt-Leddihn (Leftism Revisited: from de Sade and Marx to Hitler and Pol Pot)
How to Buy Clutch Reviews in 2025 In today’s digital landscape, the power of online reviews cannot be overstated. If you want to more information just Contact us– Telegram: @smmseo WhatsApp: +1 747-365-1836 Email: smmseox@gmail.com They can make or break a business's reputation in an instant. Among various review platforms, Clutch stands out as a trusted source for B2B services and products. If you're looking to elevate your company's credibility and attract more clients, you might have considered how to buy Clutch reviews. But why should you invest time in this? As we head into 2025, the importance of genuine feedback is only set to rise. Authentic reviews on Clutch not only enhance your visibility but also build trust with potential customers who are seeking reliable partners for their projects. So what does it take to navigate this complex world of online reviews? In this guide, we'll delve deep into everything you need to know about buying Clutch reviews—ensuring they’re real and impactful while steering clear of common pitfalls along the way. Let's empower your business with insights that matter! The Importance of Online Reviews Online reviews have transformed the way consumers make decisions. With just a few clicks, potential clients can access a wealth of information about your business. These insights often dictate their choices. In an era where trust is paramount, authentic reviews serve as social proof. They validate your offerings and showcase customer satisfaction. When shoppers see positive feedback, they feel more confident in engaging with your brand. Moreover, online reviews significantly influence search engine rankings. Google’s algorithms prioritize businesses with strong reputations and high ratings, giving you an edge over competitors. Additionally, negative feedback can present growth opportunities. Addressing concerns publicly shows that you value client input and are committed to improvement. This proactive approach not only fosters loyalty but also enhances your public image. In essence, online reviews are indispensable tools for building credibility and driving growth in today’s competitive market landscape. What are Clutch Reviews and Why They Matter Clutch reviews are a critical component of the digital landscape. They originate from Clutch.co, a well-respected platform that connects businesses with service providers in various fields. These reviews offer insights into companies and their capabilities. Potential clients often turn to these evaluations when making decisions. They want assurance that they’re choosing reliable partners. Clutch reviews serve as social proof, showcasing real experiences from past customers. The authenticity of these testimonials builds trust and credibility for businesses seeking to enhance their online presence. A strong collection of positive feedback can significantly influence prospective clients' choices. Moreover, Clutch is known for its rigorous verification process, which adds another layer of reliability to the feedback presented on its site. This makes it essential for businesses aiming to establish themselves as leaders in their industry. Benefits of Buying Clutch Reviews Purchasing Clutch reviews can significantly enhance your business's online presence. These reviews are vital in establishing trust and credibility among potential clients. When consumers see positive feedback, they feel more confident in choosing your services. Additionally, a robust portfolio of genuine reviews can set you apart from competitors. It paints a picture of reliability and expertise that attracts new customers effortlessly. Buying Clutch reviews also offers immediate visibility for your brand. Higher ratings lead to improved search engine ranking, which means more traffic to your website.SMMSEOX.COM
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There are different kinds of birds and there are different situations and places to find these birds. Some of these birds choose to eat carcass and some prefer fresh meat. Some eat from backyards and some will take their food far from sight. There are those who soar higher and least live on short and common trees and there are those who wouldn’t mind sleeping on any tree. There are those who exhibit their dexterity on the ground to the joy and admiration of all people, and there are those who make people raise their heads and strain their eyes before they see them. There are those whose appearance comes with awe, and there those who would pass without people taking a second look at them in admiration. There are those whose voices are a wake-up call and there are those whose sounds give reasons to ponder! There are those who sing sweet melodies and there are those whose sounds threaten. There are those who are for special meals and occasions, and there are those who are fit for the base of any pot at all. There are those who though are humble and friendly, yet when you go beyond your boundary, they will show how they are hungry! There are those who dive amazingly and there are those who just swim and move around in water! Life is just like that; different people, different values and different functions!
Ernest Agyemang Yeboah
Daily work in the field of online advertising, as Jack Goldenberg sees it, is still significantly different from what the trends are propagated by online promotions. Defining online budget According to Jack Goldenberg a vast majority of the budget for online advertising does not exceed $2,000 on a monthly basis, depending on the perception of the company as they can bring effects "online adventure", established budgets for online advertising move in value from $200 to $2,000 per month (with highest proportion of $200-$500). This does not mean that a number of companies gives less advertising - but even then it can not be called "creating the campaign." Goldenberg believes that in order to create an online advertising campaign there should be a budget of at least $500 for the use of different types of online advertising. Goldenberg explains this as: In an environment of such budget is not simply distribute the money "wisely" and that since it has obvious benefits through a variety of online advertising systems. Jack Goldenberg found out how most companies in the world and USA are oriented towards effects in relation to the funds that are made for advertising. In this type of company, regardless of what everyone knows to be used types of brand advertising (advertising through banners - display advertising) to create recognizable firms in certain target groups, the effects of such advertising are not directly comparable with respect to the effects of (price per click - CPC - Cost per click) with contextual advertising, which for years has given much more efficient (measurable) results in relation to advertising banners, concludes Mr. Goldenberg. According to Yoel Goldenberg it is good when there is an understanding in companies that brand advertising has a different type of effects in relation to the PPC (contextual) advertising, and that would be it "documented" in a certain way, it is necessary to constantly explore and find those web sites that deliver the best effects for optimum need of assets. The process of creating an online advertising campaigns, explained by Goldenberg, usually starts (or should start) finding individual Web sites on which to advertise a company could, possibly longer term. Unfortunately, says Goldenberg, in our country is not in all sectors (industries) simply find diverse Web sites from which to choose "pretenders" for online advertising. An even greater problem is the fact that long-term advertising on a Web site does not bring the desired effect, unless it is constantly not working to the content of advertising often changes with an emphasis on meeting the needs of potential clients.
Jack Goldenberg (My Secret List of Sites that Pay: Websites that pay you from home (Quick Easy Money))
Capitalism needs an enemy. If a real one doesn’t exist, it simply creates one … “Marxism.” Since there is no political and economic Marxism in America, the American right have invented cultural Marxism to perform the role of ultimate “other”, the thing to be hated, feared and resisted. What they call cultural Marxism is in fact what sane people call liberal cultural capitalism, i.e. the culture associated with liberal capitalists rather than conservative capitalists. Of course, in the demented minds of the far right, liberalism is Marxism, which is why Barack Obama was routinely branded a Marxist by the far right, despite never espousing a Marxist sentiment in his entire life. Liberal views, multiculturalism, and political correctness are not Marxist. They are liberal. Why would anyone call them Marxist except to demonize them? No honest person would ever refer to them as anything other than liberal, but since when have the American far right ever been honest? Their game is always the same: to generate maximum hatred of anything that is not conservative, libertarian, Confederate, racist, white Supremacist, and Nazi. Marxism is quintessentially about class struggle, about the workers versus the owners, and the aim of producing a classless society where the people are fully in charge of their own lives, and are never the slaves of the masters. Liberalism, by contrast, does not focus on class struggle but on values, identities and “rights”, especially of minorities. Right wingers have confused liberal capitalism with Marxism. Of course, they have done this deliberately to demonize liberal capitalism in order to convert all capitalists to conservative capitalism. They only want to see conservative (right wing) capitalism, or libertarian (far right) capitalism. Everything else is to be routinely denounced as “Marxist.” It’s just the good old McCarthyite tactic – tried and tested over the decades – that right wingers love so much.
Joe Dixon (The Ownership Wars: Who Owns You?)
These four changes—in the nature of work, education, social values, and communication technology—make it harder for dictators to dominate citizens in the old way. Harsh laws and bureaucratic regulations provoke furious responses from previously docile groups. These groups have new skills and networks that help them resist. At the same time, violent repression and comprehensive censorship destroy the innovation now central to progress. Eventually, the expansion of the highly educated, creative class, with its demands for self-expression and participation, makes it difficult to resist a move to some form of democracy. But so long as this class is not too large and the leader has the resources to co-opt or censor its members, an alternative is spin dictatorship. At least for a while, the ruler can buy off the informed with government contracts and privileges. So long as they stay loyal, he can tolerate their niche magazines, websites, and international networking events. He can even hire the creative types to design an alternative reality for the masses. This strategy will not work against a Sakharov. But Sakharovs are rare. With a modern, centrally controlled mass media, they pose little threat. Co-opting the informed takes resources. When these run low, spin dictators turn to censorship, which is often cheaper. They need not censor everything. All that really matters is to stop opposition media reaching a mass audience. And here the uneven dynamics of cultural change help. Early in the postindustrial era, most people still have industrial-era values. They are conformist and risk averse. The less educated are alienated from the creative types by resentment, economic anxiety, and attachment to tradition. Spin dictators can exploit these sentiments, rallying the remaining workers against the “counterculture” while branding the intellectuals as disloyal, sacrilegious, or sexually deviant. Such smears inoculate the leader’s base against opposition revelations. As long as the informed are not too strong, manipulation works well. Dictators can resist political demands without destroying the creative economy or revealing their own brutality to the public.
Sergei Guriev (Spin Dictators: The Changing Face of Tyranny in the 21st Century)
Weston, having been born in Chicago, was raised with typical, well-grounded, mid-western values. On his 16th birthday, his father gave him a Kodak camera with which he started what would become his lifetime vocation. During the summer of 1908, Weston met Flora May Chandler, a schoolteacher who was seven years older than he was. The following year the couple married and in time they had four sons. Weston and his family moved to Southern California and opened a portrait studio on Brand Boulevard, in the artsy section of Glendale, California, called Tropico. His artistic skills soon became apparent and he became well known for his portraits of famous people, such as Carl Sandburg and Max Eastman. In the autumn of 1913, hearing of his work, Margrethe Mather, a photographer from Los Angeles, came to his studio, where Weston asked her to be his studio assistant. It didn’t take long before the two developed a passionate, intimate relationship. Both Weston and Mather became active in the growing bohemian cultural scene in Los Angeles. She was extremely outgoing and artistic in a most flamboyant way. Her bohemian sexual values were new to Weston’s conventional thinking, but Mather excited him and presented him with a new outlook that he found enticing. Mather was beautiful, and being bisexual and having been a high-class prostitute, was delightfully worldly. Mather's uninhibited lifestyle became irresistible to Weston and her photography took him into a new and exciting art form. As Mather worked and overtly played with him, she presented a lifestyle that was in stark contrast to Weston’s conventional home life, and he soon came to see his wife Flora as a person with whom he had little in common. Weston expanded his horizons but tried to keep his affairs with other women a secret. As he immersed himself further into nude photography, it became more difficult to hide his new lifestyle from his wife. Flora became suspicious about this secret life, but apparently suffered in silence. One of the first of many women who agreed to model nude for Weston was Tina Modotti. Although Mather remained with Weston, Tina soon became his primary model and remained so for the next several years. There was an instant attraction between Tina Modotti, Mather and Edward Weston, and although he remained married, Tina became his student, model and lover. Richey soon became aware of the affair, but it didn’t seem to bother him, as they all continued to remain good friends. The relationship Tina had with Weston could definitely be considered “cheating,” since knowledge of the affair was withheld as much as possible from his wife Flora May. Perhaps his wife knew and condoned this new promiscuous relationship, since she had also endured the intense liaison with Margrethe Mather. Tina, Mather and Weston continued working together until Tina and Weston suddenly left for Mexico in 1923. As a group, they were all a part of the cozy, artsy, bohemian society of Los Angeles, which was where they were introduced to the then-fashionable, communistic philosophy.
Hank Bracker