Brand Relevance Quotes

You need a product that can make their lives easier; a product that they need and can relate to as well.

You ask me what it means to be irrelevant? The feeling is akin to visiting your old house as a wandering ghost with unfinished business. Imagine going back: the structure is familiar ,but the door is now metal instead of wood,the walls have been painted a garish pink ,the easy chair you loved so much is gone .Your office is now the family room and your beloved bookcases have been replaced by a brand-new television set . This is your house,and it is not. And you are no longer relevant to this house , to its walls and doors and floors ; you are not seen .

Don't lose your relevance

Although Martin Luther's theological message was couched as an exhortation to all Christian people, his frame of reference, the human experiences on which he drew and his emotional sympathies, or almost entirely German.

You seem irrelevant because your relevance seems latent. You seem irrelevant because your relevance is not speaking the language they understand. You seem irrelevant because you have not yet proven the evidence that is relevant. You seem irrelevant because you are still holding your relevance. People are more interested in works that work than mere works. People are much more interested in the relevance of actions than mere actions. People are more interested in your whole self in action and the relevance of the action than your mere action. There is something to be done. There is a footprint to leave. We must do something relevant. A proven relevance is relevant for our relevance in all matters of life.

In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.

As a brand or branded individual, success means sending out interesting, authentic, relevant content on a regular basis.

A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.

Don’t just be everywhere, be everywhere that your clients are, where you matter most.

The reason consistency is valuable and is a currency that measures the value of the personal brand is because of reliability.

One of the key ingredients to creating a lasting brand is the ability to adapt and adjust despite adverse conditions while still staying relevant.

Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.

We believe that it is the job of each of us to step outside of ourselves, look beyond the shadows, and seek reality. If we hope to present an authentic self to the world, it is critical that we understand what is real and true about ourselves. So how do we begin to see our companies, our brands, our products, or ourselves as we really are ? For us, the best way to start is to stop watching shadows and start facing reality.

Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.

Increased brand awareness online requires a strategic marketing approach focused on creating and distributing content that is relevant and consistent with the message you want to convey in an attempt to attract and retain a clearly defined audience.

Thinking in art and morals and even mathematics is neither the reflection in consciousness of a mechanical order in the brain nor the tracing with the mind’s eye of some empirical order in its object, but an endeavour to realize in thought an ideal order which would satisfy an inner demand. The nearer thought comes to its goal, the more it finds itself under constraint by that goal, and dominated in its creative effort by aesthetic or moral or logical relevance. These relations of relevance are not physical or psychological relations. They are normative relations that can enter into the mental current because that current is . . . teleological. Their operation marks the presence of a different type of law, which supervenes upon physical and psychological laws when purpose takes control.

The fact is, women aren’t having cosmetic surgery to stay beautiful. As Naomi Wolf wrote in The Beauty Myth more than twenty years ago, many women who undergo surgery are fighting to stay loved, relevant, employed, admired; they’re fighting against time running out. If they simply age naturally, don’t diet or dye their hair, we feel they’ve “let themselves go.” But if they continue to dress youthfully we feel they’re “trying too hard” or brand them as “slappers.” Poor Madonna, who has dared to be in her fifties. In order not to look like a woman in her sixth decade of life she exercises furiously, and is sniggered at by trashy magazines for having overly muscular arms and boytoy lovers. When Demi Moore’s marriage to Ashton Kutcher, fifteen years her junior, recently broke down, the media reaction was almost gleeful. Of course, it was what they had been waiting for all along: how long could a forty-eight-year-old woman expect to keep a thirty-three-year-old man? As allegations of his infidelity emerged, the Internet was flooded with images of Demi looking gaunt and unhappy—and extremely thin. Sometimes you want to say: just leave them alone. Then again, it’s mostly women who buy these magazines, and women who write the editorials and online comments and gossip columns, so you could say we’re our own worst enemies. There is already plenty of ageism and sexism out there—why do we add to the body hatred?

In late 1983, Lithuania’s brand new Ignalina Power Station began commission testing its first RBMK reactor and soon encountered a problem: control rods entering the reactor together caused a power surge. This is basically what caused the Chernobyl disaster a few years later. At Ignalina, the fuel was brand new, the reactor was stable, and the rods travelled down the entire height of the core, allowing boron to be introduced and the reaction to be brought back under control. This critical discovery was passed around the relevant nuclear Ministries and Institutes, but again nothing changed.

It’s a red letter day, too: the new set of science textbooks has finally arrived. This may not seem much to you but I feel like bringing in champagne to celebrate or asking the Head for a half day’s holiday. In the past, we have shared one dirty, dog-eared textbook between two or even three children and it’s a book which doesn’t even cover the right topics for our syllabus. These new ones are written by the people who set the exam, so they must cover the relevant stuff. The Head of Department arrives carrying the books and hands them out to the kids, handling them with great reverence. ‘These books are brand new,’ he intones solemnly, placing one neatly on my desk. ‘They must be treated with great respect and care so that others may use them in the future.

There's a widespread misconception that biblical literalism is facile and mindless, but the doctrine I was introduced to at Moody was every bit as complicated and arcane as Marxist theory or post-structuralism.... In many ways, Christian literalism is even more complicated than liberal brands of theology because it involves the sticky task of reconciling the overlay myth—the story of redemption—with a wildly inconsistent body of scripture. This requires consummate parsing of Old Testament commands, distinguishing between the universal (e.g., thou shalt not kill) from those particular to the Mosaic law that are no longer relevant after the death of Christ (e.g., a sexually violated woman must marry her rapist). It requires making the elaborate case that the Song of Solomon, a book of Hebrew erotica that managed to wangle its way into the canon, is a metaphor about Christ's love for the church, and that the starkly nihilistic book of Ecclesiastes is a representation of the hopelessness of life without God.

What content types best meet the needs of our target audience and their changing, multiple contexts? What content types best fit the skills of our copywriters? What content types do we already have? What contexts are appropriate for the delivery of our content, and how will we translate our information into multiple content types appropriate for different screens, resolutions, locations, and contexts? Is existing content still good? Is it still current, relevant, and brand-appropriate for our needs, our users’ needs, and the context in which we want to deliver it? How will we get more content to bridge the gaps between what we have and what we need? What is the workflow that already supports that, and do we need to refine it? How will we make the case for these new content types to other team members who help shape the user experience? Who will do this for launch? Who will maintain content on an ongoing basis? Who will train them? How will we help people find the answers, definitions, and other information they need? What are the relationships within our content?

Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company. Is it clear enough and unique enough to pass the swap test? RELEVANCE asks whether a brand expression is appropriate for its goals. Does it pass the hand test? Does it grow naturally from the DNA of the brand? These are good questions, because it’s possible to be attention-getting without being relevant, like a girly calendar issued by an auto parts company. MEMORABILITY is the quality that allows people to recall the brand or brand expression when they need to. Testing for memorability is difficult, because memory proves itself over time. But testing can often reveal the presence of its drivers, such as emotion, surprise, distinctiveness, and relevance. EXTENDIBILITY measures how well a given brand expression will work across media, across cultural boundaries, and across message types. In other words, does it have legs? Can it be extended into a series if necessary? It’s surprisingly easy to create a one-off, single-use piece of communication that paints you into a corner. DEPTH is the ability to communicate with audiences on a number of levels. People, even those in the same brand tribe, connect to ideas in different ways. Some are drawn to information, others to style, and still others to emotion. There are many levels of depth, and skilled communicators are able to create connections at most of them.

This book provides an approach to building global love for brands by positioning emotional benefit within engaging communication. The Deep Metaphor framework provides the common thread, giving global brands local relevance.

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.

Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.

EARNINGS McDonald's Plans Marketing Push as Profit Slides By Julie Jargon | 436 words Associated Press The burger giant has been struggling to maintain relevance among younger consumers and fill orders quickly in kitchens that have grown overwhelmed with menu items. McDonald's Corp. plans a marketing push to emphasize its fresh-cooked breakfasts as it battles growing competition for the morning meal. Competition at breakfast has heated up recently as Yum Brands Inc.'s Taco Bell entered the business with its new Waffle Taco last month and other rivals have added or discounted breakfast items. McDonald's Chief Executive Don Thompson said it hasn't yet noticed an impact from Taco Bell's breakfast debut, but that the overall increased competition "forces us to focus even more on being aggressive in breakfast." Mr. Thompson's comments came after McDonald's on Tuesday reported that its profit for the first three months of 2014 dropped 5.2% from a year earlier, weaker than analysts' expectations. Comparable sales at U.S. restaurants open more than a year declined 1.7% for the quarter and 0.6% for March, the fifth straight month of declines in the company's biggest market. Global same-store sales rose 0.5% for both the quarter and month. Mr. Thompson acknowledged again that the company has lost relevance with some customers and needs to strengthen its menu offerings. He emphasized Tuesday that McDonald's is focused on stabilizing key markets, including the U.S., Germany, Australia and Japan. The CEO said McDonald's has dominated the fast-food breakfast business for 35 years, and "we don't plan on giving that up." The company plans in upcoming ads to inform customers that it cooks its breakfast, unlike some rivals. "We crack fresh eggs, grill sausage and bacon," Mr. Thompson said. "This is not a microwave deal." Beyond breakfast, McDonald's also plans to boost marketing of core menu items such as Big Macs and french fries, since those core products make up 40% of total sales. To serve customers more quickly, the chain is working to optimize staffing, and is adding new prep tables that let workers more efficiently add new toppings when guests want to customize orders. McDonald's also said it aims to sell more company-owned restaurants outside the U.S. to franchisees. Currently, 81% of its restaurants around the world are franchised. Collecting royalties from franchisees provides a stable source of income for a restaurant company and removes the cost of operating them. McDonald's reported a first-quarter profit of $1.2 billion, or $1.21 a share, down from $1.27 billion, or $1.26 a share, a year earlier. The company partly attributed the decline to the effect of income-tax benefits in the prior year. Total revenue for the quarter edged up 1.4% to $6.7 billion, though costs rose faster, at 2.3%. Analysts polled by Thomson Reuters forecast earnings of $1.24 a share on revenue of $6.72 billion.

Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.

Fist Century Christians never aspired to be "relevant" or “contemporary” with their present day culture. In fact, they resisted the secular influence of the Roman Greco Empire even to the point of their own death. Today there is a movement at large attempting to “re-brand" Christianity. It is lead by those who see themselves as a new breed of Church ‘innovators” with a new approach to building Christ’s Church by utilizing a combination of creative marketing techniques, corporate strategies, real estate development and personal development techniques. Amidst all the religious noise and board room business, I hear the sound of a movement underway, it’s the sound of people determined to return to the Churches organic roots. People exhausted and wounded by the big corporate machine of religion, desperate for an authentic touch of Jesus. There is a NEW Church that it coming...it is a pure reflection of the very first one. Acts 2

A Complete Guide to Conduct A Backlinks Audit Google's web spam team is very pro-active today to detect spam at maximum lowest degree in order to give spam-free search results to its viewers. In this regard, Google is making their algorithm strong to block the spammers from search results and attacking on each and every websites having un-natural or spam link profiles. If your website has large number of low quality backlinks OR exceeding 3% backlinks with exact match anchor texts then you should consider reviewing your website's link profile. If you are victim of Google penguin penalty then you have to evaluate your website's link profile to clean it from low quality or over-optimized backlinks. Building backlinks for a single or multiple websites can be a easy task while evaluating backlinks quality can be a challenging. In this regard, you should conduct a detailed backlinks analysis in order clean-up your website from low quality or un-natural backlinks. You should consider the following points while analyzing backlinks profile of a website: 1: Total number of backlinks 2: Total number of referring domains 3: Anchor text distribution ratio 4: Quality of backlinks 1: Number of backlinks This is the 1st main point to review while checking the link profile. You have to download the list of all backlinks to check each and every backlinks. Google Webmaster Tools, Ahrefs, MajesticSEO and Opensiteexplore are some important tools can help you to get the list of backlinks attached with your website. Now, check each and every backlinks from the list you download and see if these are on Google's webmaster quality guidelines or not. 2: Referring Domains You should check the quality also for TLDs linked with your website. Check the PA and DA of each domain and see if these are relevant to your website niche to get backlinks. If linked domains have high external backlinks and not relevant to your website niche then try to remove these domains from your website. 3: Anchor test distribution This is the most important thing to consider while doing backlinks analysis of any website. Most of SEOs prefer to build backlinks with exact match anchor text only and ignoring Brand, Generic, LSI as well as other types of anchor text. Google penguin heavily attack on website having over-optimized exact match anchor text backlinks profile. Review all exact-match anchor text backlinks and remove it if found not-relevant or from low quality websites. 4: Quality of backlinks Backlinks quality really matters while doing backlinks analysis. If your website is full of linked with low quality and irrelevant websites then you should immediately try to remove these from your website. These low quality backlinks might be reason for your web penalization from search results.

It is still relevant today to project a confident image through good body posture.

The stranglehold of the departed was much resented by the new generation of aspiring authors. Which is why it is who did make the breakthrough were so admired.

It’s imperative that you cautiously guard the relevant components of your personal Brand, which include: ~ Written communications ~ Visual appearance ~ Verbal presentation In

The discomfort you’re sensing all around you? It’s the American Establishment loading its Depends diapers over the prospect of a younger generation that is turning its back on political parties and other zombified artifacts of our glorious past. Millennials (defined by Pew as Americans ages 18 to 33) are drifting away from traditional institutions—political, religious, and cultural,” muses Charles M. Blow, who sees “a generation in which institutions are subordinate to the individual.” It’s easy to understand why folks at The New York Times and, say, Democratic and Republican headquarters, and the National Council of Churches are worried about all of this. After all, it’s their “traditional institutions” that are being left behind like Mayan ruins. But who can blame Millennials for, say, vacating worn-out, pre-Civil War political brands such as the Democrats and Republicans, two groups that are about as relevant as your father’s Oldsmobile?

With sin gone, what need of a Savior? What need of theology? What need, finally, of a church? As Sweet comments, “With everything gone, there was little reason for people to stay.”65 Of course, it took a while for the churches to empty out; indeed, it is still happening. But the result should have surprised no one. The more shocking phenomenon is that evangelical churches in many cases are tracking a similar path. Consider how many “conservatives” enjoy Robert Shuller. That brand of “gospel” cannot last. Weigh how many presentations of the gospel have been “eased” by portraying Jesus as the One who fixes marriages, ensures the American dream, cancels loneliness, gives us power, and generally makes us happy. He is portrayed that way primarily because in our efforts to make Jesus appear relevant we have cast the human dilemma in merely contemporary categories, taking our cues from the perceived needs of our day. But if we follow Scripture, and understand that the fundamental needs of the race are irrefragably tied to the Fall, we will follow the Bible as it sets out God’s gracious solution to that fundamental need; and then the gospel we preach will be less skewed by the contemporary agenda. (What this means for our preaching, in practical terms, I will sketch in chapter 12.) To put the matter bluntly: If you begin with perceived needs, you will always distort the gospel. If you begin with the Bible’s definition of our need, relating perceived needs to that central grim reality, you are more likely to retain intact the gospel of God.

Simple Ways To Harness The Power Of Tiktok For Business Success In 2020, social media has been empowered in the world of digital marketing. TikTok is one of the traditional video-sharing platforms, for all the individual and business accounts use this platform to entertain people. TikTok gives you an amazing way to share your posts with your audience and get more visibility to your website. Make sure you can only post your video through reactions. TikTok allows you to share 15-second videos with a variety of topics. It gives different songs with filters to shoot your video directly from your mobile device. But many also struggle to exactly use TikTok for business purposes. Here are some simple ways to harness the power of TikTok for business success. TikTok On Business TikTok is a great opportunity to start your business, promote your brand, and create a connection with your audience and brand by using engaging videos. It is one of the most popular social media in the world because it connects with a wider audience. Under this updated world, everything is changed into online marketing and purchasing. This is the big advantage to start your business with this social media. TikTok is relative to a younger audience, so you should target teens and promote your brand relevant to their needs and interest to get better positive results. Create Engaging Contents TikTok is only a place to make fun and creativity. TikTok short-form videos easily capture the audience's attention because of the entertaining nature. It gives the big opportunity to create your content that focuses more on the fun and entertaining to connect the wider audience. So, you don’t need to feel the pressure of creating your content. You can simply make your video with an effective background and showing your product. But your main goal is to keep managing your product offers. Get More Influencers There are lots of ways to take advantage of the platform to promote your brand. One easy way to advertise your products on TikTok via influencers. You need to find the right influencer to develop your business. If you grow your TikTok likes, you can improve your brand identity and get more profit. Also, you can analyze which kind of products you offer to get the best and positive results. If you share more videos whether or not they are relevant to your industry, you can change to become a good influencer. But, you need to post your stories frequently. Promote Hashtag Challenges If you add your branded hashtag with your video, you can get more visibility in your audience. A hashtag challenge is one of the effective ways to reach your targeted audience to talk about your business. The main goal of the hashtag challenge is to encourage your audience and create a brand identity. Most of the users love to participate in these challenges. TikTok Growth TikTok is undoubtedly a powerful social media tool with billions of followers sharing their expressions every day. This is a new platform compared to other social media networks, but it contains large competitors. It is worth spending your time developing for the benefit of your business.

define something simple and relevant their customers want and to become known for delivering on that promise. Everything else is a subplot that, after having delivered on the customer’s basic desire, will only serve to delight and surprise them all the more.

Next, the memo summarized seven priorities: be recognized as the undisputed coffee authority; engage and inspire our partners with better training and new benefits; reignite customers’ emotional attachment to our brand; expand our stores around the world, but try to make each one feel like the heart of the local neighborhood; be a leader in ethical sourcing and environmental impact efforts; create new, relevant products to help grow revenue; operate a more efficient and profitable business model.

Universities will try to become relevant again by not focusing on the diploma as much because companies don’t require them anymore (unless doctor or lawyer type). You’ll see people focusing back on skills, results and a mega double down on personal brand.

Richie Norton December 31, 2019 MY PREDICTIONS FOR THIS NEW DECADE 20 years ago tonight I was in Brazil waiting to see if the world would end at midnight. #y2k I’m glad the computers figured out how to write the year 2000. Would’ve been hard to imagine 20 years ago all that has happened in my personal life, family life and the world at large. 1. For example, people could still walk onto airplanes — TSA didn’t even exist, Facebook wasn’t even a thought on Zucky’s mind. No Twitter. No youtube. No ig. No li. 2. 20 years ago was a different time. I predict the next 10 years will bring as much change or more than the last 10 years brought. 3. I mean - TikTok taking over the world...a straight up Chinese company dominating American socials? Amazing. We will see more of this. It will happen in pockets where kids want to buck the boomers, the x men and the millennials. Then it will spread. 4. Universities will try to become relevant again by not focusing on the diploma as much because companies don’t require them anymore (unless doctor or lawyer type). You’ll see people focusing back on skills, results and a mega double down on personal brand. 5. Digital entrepreneurs will start making more money with physical products because people want “real.” YouTubers in large will leave because monetizing will become complicated with more adpocalypse. 6. Basics will come into play with direct selling, conglomerates will break themselves down intentionally into micro-enterprises to stay nimble. 7. Managers will be forced to become entrepreneurs and directly responsible for above the line branding and below the line profits... or they will be fired. 8. Solopreneurs will rise because freelancers will become commodities to utilize. 9. AI will take over every job that could be done by a robot. Making work more human. 10. Humans will stop acting like robots (cashiers) vs self-checkout and work will be strategic and anything arhat doesn’t require repetition. Ironically, humans will become less robotic (industrial revolution turned us into robots) and we will become more artful, thoughtful and creative...because we have to...bots will do all else. 11. To stay ahead, you must constantly learn and apply. It’s the dream. My new community and podcast will help you thrive! Comment if you would like access. Love you! Happy new year!

You are your brand. In order to be successful, you must stay relevant, have a winning mindset, motivate yourself, stick to what is working and engage in limitless opportunities to upgrade your portfolio. 

Very Few Words People don’t read websites anymore; they scan them. If there is a paragraph above the fold on your website, it’s being passed over, I promise. Around the office we use the phrase “write it in Morse code” when we need marketing copy. By “Morse code” we mean copy that is brief, punchy, and relevant to our customers. Think again about our caveman sitting in his cave. “You sell cupcakes. Cupcakes good. Me want eat cupcake. Me like pink one and must go to bakery now.” Most of us err too far in the opposite direction. We use too much text.

Once you pick a point of differentiation, ask yourself the following: Is it relevant to your readers?

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

It’s only when you free yourself from external definitions of success that you’re able to comprehend the folly of this type of pursuit. Ask yourself: What’s the point of attaining a goal if it isn’t going to satisfy your internal needs? All you’re going to end up with is some form of a trophy (money, a big house, a nice watch, some press clippings) alongside a big bowl of unhappiness and dissatis- faction. You can only define yourself as a success if the result of your actions is the satisfaction of your internal desires, not that of some superficial, outside force. It isn’t relevant if society deems you a success—it’s whether you believe you’re achieving success that matters. For some this may mean fame and fortune, but for others it may just mean putting food on the table every night for their family and having a loving relationship with their spouse. The determining factor is how you feel and what you desire on the inside. The first and most powerful step is realizing you have the power to determine what success looks like for you. Only then can you free yourself from the myth and begin the journey of living your truth.

A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.

A brand is essentially a relationship of relevant and unique added value for the customer

There are five ways technology can boost marketing practices: Make more informed decisions based on big data. The greatest side product of digitalization is big data. In the digital context, every customer touchpoint—transaction, call center inquiry, and email exchange—is recorded. Moreover, customers leave footprints every time they browse the Internet and post something on social media. Privacy concerns aside, those are mountains of insights to extract. With such a rich source of information, marketers can now profile the customers at a granular and individual level, allowing one-to-one marketing at scale. Predict outcomes of marketing strategies and tactics. No marketing investment is a sure bet. But the idea of calculating the return on every marketing action makes marketing more accountable. With artificial intelligence–powered analytics, it is now possible for marketers to predict the outcome before launching new products or releasing new campaigns. The predictive model aims to discover patterns from previous marketing endeavors and understand what works, and based on the learning, recommend the optimized design for future campaigns. It allows marketers to stay ahead of the curve without jeopardizing the brands from possible failures. Bring the contextual digital experience to the physical world. The tracking of Internet users enables digital marketers to provide highly contextual experiences, such as personalized landing pages, relevant ads, and custom-made content. It gives digital-native companies a significant advantage over their brick-and-mortar counterparts. Today, the connected devices and sensors—the Internet of Things—empowers businesses to bring contextual touchpoints to the physical space, leveling the playing field while facilitating seamless omnichannel experience. Sensors enable marketers to identify who is coming to the stores and provide personalized treatment. Augment frontline marketers’ capacity to deliver value. Instead of being drawn into the machine-versus-human debate, marketers can focus on building an optimized symbiosis between themselves and digital technologies. AI, along with NLP, can improve the productivity of customer-facing operations by taking over lower-value tasks and empowering frontline personnel to tailor their approach. Chatbots can handle simple, high-volume conversations with an instant response. AR and VR help companies deliver engaging products with minimum human involvement. Thus, frontline marketers can concentrate on delivering highly coveted social interactions only when they need to. Speed up marketing execution. The preferences of always-on customers constantly change, putting pressure on businesses to profit from a shorter window of opportunity. To cope with such a challenge, companies can draw inspiration from the agile practices of lean startups. These startups rely heavily on technology to perform rapid market experiments and real-time validation.

Content is not king – relevant, timely and authentic content is king

We have obsessed over Sunday-morning proclamation gatherings and organizational systems for so long, we have forgotten how to do honest missiological work in our own neighborhoods. Leaders would be well served by digging beneath the discussions of relevance based on speaking content, worship styles, sanctuary décor, branding, and prayer stations. These things all function on the proclamation template, which was designed during the Reformation; it is a teaching-based structure that assumes everyone has a churched understanding and is present for a greater understanding of Scripture. While that template is very meaningful for countless Christians, it was not designed to move people who hold a secular worldview toward faith.

consider whether intangible assets such as brand names, reputation, and culture are relevant in testing the hypothesis. For example, if a no-name company and Coca-Cola introduced the exact same beverage, which one would do better in the marketplace? Similarly, much of Apple’s fanatical customer following is due to the company’s expertise in and reputation for product design.

Six key themes The real reset has gone much deeper and encompasses six key themes, all of which are linked: 1) The shift from a push system, based on producer dominance, oligopolistic competition, limited supply and restricted access, to a pull system driven by consumer dominance, near-perfect competition, perfect knowledge and ubiquitous access to goods. 2) The change from mass marketing, based on a few research and segmentation studies, to personalized marketing, based on individual customer data. 3) The realization that the e-commerce revolution and the communications revolution (social media, user reviews, influencers, etc.) has broken the traditional supply chain, with its multiple players – manufacturers, branded wholesalers and retailers – all supping from the margin cup and adding their mark-ups to prices, and replaced it with a shorter and more direct route to market. 5) The realization that the stores channel was not the only, or even best, way of moving goods from factories to consumers. Indeed, that it was inferior to the e-commerce channel in many respects as a pure goods-transmission mechanism. 6) That putting the consumer at the heart of the business model required seeing the different channels as the consumer saw them – not competing, but complementary to each other. 7) That based on this, the traditional model of the store, as a ‘warehouse’ piled high with stock and with just a narrow fringe of branding and customer service on top, was obsolete and that only a ruthless attention to the remaining added value of physical stores could ensure their continued relevance and survival.

If you want to remain relevant for the long term you must cleverly strategize how to appeal to the masses.

Eric Schmidt, former CEO of Google, once reported Google considers over 200 factors to determine which sites rank higher in the results. Today, Google uses well over 200 factors. Google assesses how users are behaving on your site, how many links are pointing to your site, how trustworthy these linking sites are, how many social mentions your brand has, how relevant your page is, how old your site is, how fast your site loads… the list goes on.

When clients want to add a bunch of confusion to their marketing message, I ask them to consider the ramifications of doing so if they were writing a screenplay. I mean, what if The Bourne Identity were a movie about a spy named Jason Bourne searching for his true identity but it also included scenes of Bourne trying to lose weight, marry a girl, pass the bar exam, win on Jeopardy, and adopt a cat? The audience would lose interest. When storytellers bombard people with too much information, the audience is forced to burn too many calories organizing the data. As a result, they daydream, walk out of the theater, or in the case of digital marketing, click to another site without placing an order. Why do so many brands create noise rather than music? It’s because they don’t realize they are creating noise. They actually think people are interested in the random information they’re doling out. This is why we need a filter. The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

Just think about the incredible transformation that took place in Steve’s life and career after Pixar. In 1983, Apple launched their computer Lisa, the last project Jobs worked on before he was let go. Jobs released Lisa with a nine-page ad in the New York Times spelling out the computer’s technical features. It was nine pages of geek talk nobody outside NASA was interested in. The computer bombed. When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers. I’ll teach you about these three pillars and more in the coming chapters, but for now just realize the time Apple spent clarifying the role they play in their customers’ story is one of the primary factors responsible for their growth. Notice, though, the story of Apple isn’t about Apple; it’s about you. You’re the hero in the story, and they play a role more like Q in the James Bond movies. They are the guy you go see when you need a tool to help you win the day.

CHOOSE A DESIRE RELEVANT TO THEIR SURVIVAL

Content Marketing Mastery: How to Create and Promote Valuable Content Content marketing mastery refers to the advanced level of expertise and skill in creating, distributing, and managing content to attract, engage, and convert a target audience. Content marketing is a strategic marketing approach that focuses on creating valuable, relevant, and consistent content to establish and strengthen a brand's presence, build trust with the audience, and ultimately drive profitable customer actions. Content marketing is an ongoing process, and achieving mastery requires continuous learning, testing, and optimization. By consistently delivering valuable content that resonates with your target audience, you can establish a strong online presence and drive business success.

Everything we do starts with a sonic strategy,” he explains. “We need to deeply understand the client’s brand objectives, the experience objectives and experience challenges. We also need to know exactly who the audience is and their expectations for the experience. We also research the cultural context for the project – what relevant trends do we see in culture that might inspire our work? Then we present all this back to the client for discussion and set a plan.

Is it simple, relevant, and repeatable?

SIMPLICITY is the new EDLP! Make it easy for them... and they will buy it from you again and again and again. Frictionless fulfillment is the Retail of the future.

Authenticity goes deeper than telling the truth. It means sticking to your ideals and keeping relevant to what made you successful and different in the first place.

In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.

If you are creating and sharing valuable information online you will attract an audience. Your goal is to be relevant to your industry.

Content writing is the process of creating written materials for websites, blogs, social media, marketing campaigns, and other digital platforms. It involves the creation of written content that is both informative and engaging, aimed at connecting with the target audience and driving them to take action. The goal of content writing is to create content that is relevant and useful to the target audience. It should provide valuable information and insights on topics related to the brand, product, or industry. The content should also be presented in a clear, concise, and easy-to-understand manner, using language that resonates with the audience

Social media can be a tough nut to crack if you’re trying to produce the next big thing, but that’s going about it all the wrong way. The Internet flits from one bizarre trend to another and there’s really no way to tell what’s going to hit next.   With that said, stick to what you know and set goals that are relevant to your business and that fit within your timeframe.

The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that.

Even if your company’s financial condition can withstand the inefficiency of quality service, your brand likely won’t.

If you don't stay relevant you will be relegated

map out all the activities in that group’s typical customer value chain. Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

What should you learn from Ellen when building your own fearless brand? It’s rather simple— Be authentic! – The absolute core element of any successful brand—any fearless brand—is authenticity. Embrace who you are, what your company or product or service genuinely are. Free yourself from any secrets. Create an emotional connection – Authenticity guarantees that you will be able to connect with the people, prospects, fans or customers you are trying to reach. Those are the ones who define your brand. They’ll know if you’re genuine and relevant—and they’ll know equally well if you’re not.

And remember: simple, clear messages that are relevant to your customers result in sales.

At the highest level, the most important challenge for business leaders is to define something simple and relevant their customers want and to become known for delivering on that promise.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising.

So how do we come up with these messages? It’s simple. We use the same grid storytellers use in telling stories to map out the story of our customers, then we create clear and refined statements in the seven relevant categories of their lives to position ourselves as their guides.

Not only is there strong empirical evidence to suggest that brand advertising works, but there’s also proof that creativity matters. Jones identifies the three characteristics of ads that have the highest impact on sales: 1. They are intrinsically likeable. 2. They are visual, not verbal. 3. They are communicated in a way that’s relevant to consumers. Another study by Xueming Luo and Pieter

How to choose a guitar for beginners? Choose a guitar will depend on the music project that you have in your mind. If you are searching for a guitar which is economical as well as helps in delivering a power packed performance, then you must read out relevant and well-researched reviews. A good beginner guitar is the one which comes with multiple features and is easy on the pocket. Here are some general but highly essential guidelines that you must follow while thinking about purchasing a new and best beginner guitar. One of the best things to do is to check out guitars with STEEL STRINGS and which is LIGHTWEIGHT. As a beginner, you would need a guitar which is not heavy to carry, and strings offer you maximum endurance. The CLARITY of the SOUND is another crucial thing to keep in mind because it will help you learn the basics of music. As a beginner, it is quite essential that you should learn everything so that in the future you can deliver top-notch performance in front of large crowd of people. Do not go for guitars which have COMPLEX MECHANISMbecause it becomes tough to learn the basics and also it is difficult to clean the guitar on a daily basis. BRAND AWARENESS is also another most important part. You must make yourself aware of the brand of guitars available in the market. It is good because it helps in analyzing the features, quality as well as price and as a result, you can buy the best product for yourself.

The love of Christ resonates within us and leaves us with only one conclusion: Jesus died humanity’s death; therefore, in God’s logic every individual simultaneously died.  “Now if all were included in his death they were equally included in his resurrection. This unveiling of his love redefines human life! Whatever reference we could have of ourselves outside of our association with Christ is no longer relevant. “This is radical! No label that could possibly previously define someone carries any further significance! Even our pet doctrines of Christ are redefined. Whatever we knew about him historically or sentimentally is challenged by this conclusion.  (By discovering Christ from God’s point of view, we discover ourselves and every other human life from God’s point of view!) “Now whoever you thought you were before, in Christ you are a brand new person! The old ways of seeing yourself and everyone else are over. Look! The resurrection of Jesus has made everything new

Human societies haven’t always been patriarchal—scholars believe man’s rule began somewhere around 4000 BCE. (Homo sapiens have been around for two hundred thousand years in all, for context.) When people talk about “smashing the patriarchy,” they’re talking about challenging this oppressive system, linguistically and otherwise. Which is relevant to us because in Western culture, patriarchy has overstayed its welcome. It’s high time the subject of gender and words makes its way beyond academia and into the rest of our everyday conversations. Because twenty-first-century America finds itself in a unique and turbulent place for language. Every day, people are becoming freer than ever to express gender identities and sexualities of all stripes, and simultaneously, the language we use to describe ourselves evolves. This is interesting and important, but for some, it can be hard to keep up, which can make an otherwise well-meaning person confused and defensive. We’re also living in a time when we find respected media outlets and public figures circulating criticisms of women’s voices—like that they speak with too much vocal fry, overuse the words like and literally, and apologize in excess. They brand judgments like these as pseudofeminist advice aimed at helping women talk with “more authority” so that they can be “taken more seriously.” What they don’t seem to realize is that they’re actually keeping women in a state of self-questioning—keeping them quiet—for no objectively logical reason other than that they don’t sound like middle-aged white men.