Brand Loyalty Quotes

We've searched our database for all the quotes and captions related to Brand Loyalty. Here they are! All 100 of them:

No business is just a one-man’s job. You need sales, you need operations, you need partnerships, you need even customer and brand loyalty.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz (Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time)
Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Loyalty development is tied to motivation, if you know what motivates an employee, you will be able to turn that into loyalty development.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
When a value is communicated well, it gives your potential customers an option to choose you over others and to stick to your brand.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Post-purchase dissonance is when the customers regret the product that they have just bought.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
For getting those customers, you need to first let them know about your business, your product and how your product is exactly what they are looking for. And for that very purpose, you have to advertise your product.
Pooja Agnihotri (17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure)
Whoever said you have to be an A$$ to be a boss, should never get to be a boss. Especially in a democratic society. Being an A$$ boss in a democratic society only causes resentment and disloyalty. Motivate your employees by instilling pride in them for themselves and for their work brand. - Strong by Kailin Gow on how to build a Strong Company
Kailin Gow
Being Fair and Consistent is the Hallmark of Effective and Non-discriminating Policies. If you are going to set up rules that all have to abide by, then you have to enforce it to all. Or it becomes targeting and discriminating. For consumer brands, it means you lose your integrity as a brand. You lose your effectiveness to keep the loyalty of your vendors, authors, and partners. - Strong by Kailin Gow
Kailin Gow
...while ruthlessness may have its place, I believe your brand of strength would garner greater loyalty. That is what makes you dangerous. Not because you would ride in with a blade and take control, but because you could quietly sit in this chair, in the dark, with your book...and you could determine the best way to achieve what needs to be done.
Brigid Kemmerer (A Heart So Fierce and Broken (Cursebreakers, #2))
You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful not give them a reason to switch.
Al Ries (Positioning: The Battle for Your Mind)
A brand is a business enabler. A good brand magnetizes customers, incentivizes sales and encourages loyalty.
Hendrith Vanlon Smith Jr.
Patriotism is merely deeply-rooted government brand loyalty.
Bryant McGill (Voice of Reason)
A brand is not a business. But a brand is a business enabler. A good brand magnetizes customers, incentivizes sales and encourages loyalty.
Hendrith Vanlon Smith Jr.
Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.
David McRaney (You Are Not So Smart)
All my life I was driven by the loyalty of caring for the people I loved...I was taught that nothing was more important than such care. But your family showed me differently. You cared equally as much about those you loved-you would do anything for them. But you also allowed yourselves to love...more. You loved your enemies. You loved your friends.
Nadine Brandes (Romanov)
The love between a brother and sister just over a year apart in age held fast. It wasn’t twinship, and it wasn’t romance, but it was more like a passionate loyalty to a dying brand.
Meg Wolitzer (The Interestings)
I need you, Teft,” Kaladin said. “I said—” “Not your food. You. Your loyalty. Your allegiance.” The older man continued to eat. He didn’t have a slave brand, and neither did Rock. Kaladin didn’t know their stories. All he knew was that these two had helped when others hadn’t. They weren’t completely beaten down. “Teft—” Kaladin began. “I’ve given my loyalty before,” the man said. “Too many times now. Always works out the same.” “Your trust gets betrayed?” Kaladin asked softly. Teft snorted. “Storms, no. I betray it. You can’t depend on me, son. I belong here, as a bridgeman.” “I depended on you yesterday, and you impressed me.” “Fluke.” “I’ll judge that,” Kaladin said. “Teft, we’re all broken, in one way or another. Otherwise we wouldn’t be bridgemen. I’ve failed. My own brother died because of me.” “So why keep caring?” “It’s either that or give up and die.” “And if death is better?” It came back to this problem. This was why the bridgemen didn’t care if he helped the wounded or not. “Death isn’t better,” Kaladin said, looking Teft in the eyes. “Oh, it’s easy to say that now. But when you stand on the ledge and look down into that dark, endless pit, you change your mind. Just like Hobber did. Just like I’ve done.” He hesitated, seeing something in the older man’s eyes. “I think you’ve seen it too.” “Aye,” Teft said softly. “Aye, I have.” “So, are you with us in this thing?” Rock said, squatting down. Us? Kaladin thought, smiling faintly. Teft looked back and forth between the two of them. “I get to keep my food?” “Yes,” Kaladin said. Teft shrugged. “All right then, I guess. Can’t be any harder than sitting here and having a staring contest with mortality.
Brandon Sanderson (The Way of Kings (The Stormlight Archive, #1))
We are enslaved, not by the promise we have made, but by the desire to keep it.
Mokokoma Mokhonoana
The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.
Mohammad Rafiq Teli
Psychological studies show that specific gaming designs such as badges, leaderboards and performance graphs can be powerful tools to maximise customer participation and brand loyalty.
Julia Ebner (Going Dark: The Secret Social Lives of Extremists)
Corporations determine our political choices, Barber writes, citing studies that babies as young as six months can form mental images of corporate logos that are then established as brand loyalty by the age of two.
Bill Moyers (Bill Moyers Journal: The Conversation Continues)
The mathematician and physicist Freeman Dyson makes a related observation about human society: The destiny of our species is shaped by the imperatives of survival on six distinct time scales. To survive means to compete successfully on all six time scales. But the unit of survival is different at each of the six time scales. On a time scale of years, the unit is the individual. On a time scale of decades, the unit is the family. On a time scale of centuries, the unit is the tribe or nation. On a time scale of millennia, the unit is the culture. On a time scale of tens of millennia, the unit is the species. On a time scale of eons, the unit is the whole web of life on our planet. Every human being is the product of adaptation to the demands of all six time scales. That is why conflicting loyalties are deep in our nature. In order to survive, we have needed to be loyal to ourselves, to our families, to our tribes, to our cultures, to our species, to our planet. If our psychological impulses are complicated, it is because they were shaped by complicated and conflicting demands.
Stewart Brand (The Clock Of The Long Now: Time and Responsibility)
From two niches (to use Barber's word), North and South, we've splintered into hundreds of thousands, a nation of tribes connected not by kinship or even creed. We're merely tethered together by the Internet, by our brand loyalties and shared consumer obsessions.
Lisa Samson (The Sky Beneath My Feet)
All a starred review amounts to is an expression of brand loyalty, an assertion of personal preference for one brand of literature above another. It is as hopelessly beside the point as giving four stars to your mother, three stars to your childhood, or two stars to your cat.
Eleanor Catton
Companies should embrace sustainable business practices because it demonstrates corporate responsibility, reduces environmental impact, and appeals to socially conscious consumers. Sustainable practices not only contribute to a better planet but can also enhance brand image, customer loyalty, and long-term profitability.
Hendrith Vanlon Smith Jr.
Tangible makes us feel better. Tangible helps us predict a good ROI, but brand loyalty, relationships, and other key foundations of community are inherently intangible but almost incalculably invaluable. We can conduct surveys and look at indicators like all of those we’ve just listed, but as it stands, there is no perfect measure .
Mary Thengvall (The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success)
On the other hand, trust produces speed. And, as Stephen points out, the greatest trust-building key is “results.” Results build brand loyalty. Results inspire and fire up a winning culture. The consistent production of results not only causes customers to increase their reorders, it also compels them to consistently recommend you to others.
Stephen M.R. Covey (The SPEED of Trust: The One Thing that Changes Everything)
Customers want to make informed decisions based on useful information, valuable engagements and brand affinity.
Dane Brookes
We parade our inner selves which are revealed to be no more than loyalty to a sect of compatible brands. When we see ourselves and the world around us we do not recognize the sacred. Our culture has devoured itself.
Peter Grey (Apocalyptic Witchcraft)
The people we were there to help, often times, didn’t really give a fuck about our help. They would LIE, cheat and steal, and say anything to get whatever they could from us, and then go back to sympathizing with the Taliban. Their sense of loyalty to their country is non-existent, their ability to lie and bullshit is better than any scummy lawyer I’ve ever seen in a movie, and their willingness to flop sides is inspiring to Lebron James.
Donny O'Malley (Embarrassing Confessions of a Marine Lieutenant: Operation Branding Iron 2.1A)
It’s all supposed to be so innocent, upwardly mobile snob, designer shades, beret, so desperate to show he’s got good taste, except he’s also dyslexic so he gets ‘good taste’ mixed up with ‘taste good,’ but it’s worse than that! Far, far worse! Charlie really has this, like, obsessive death wish! Yes! he, wants to be caught, processed, put in a can, not just any can, you dig, it has to be StarKist! suicidal brand loyalty, man, deep parable of consumer capitalism, they won’t be happy with anything less than drift-netting us all, chopping us up and stacking us on the shelves of Suprmarket Amerika, and subconsciously the horrible thing is, is we want them to do it. . . .” “Saunch, wow, that’s. . .” “It’s been on my mind. And another thing. Why is there Chicken of the Sea, but no Tuna of the Farm?” “Um. . .” Doc actually beginning to think about this. “And don’t forget,” Sauncho went on to remind him darkly, “that Charles Manson and the Vietcong are also named Charlie.
Thomas Pynchon (Inherent Vice)
Today, everybody expects to be entertained, and they expect to be entertained all the time. Business meetings must be snappy, with bullet lists and animated graphics, so executives aren’t bored. Malls and stores must be engaging, so they amuse as well as sell us. Politicians must have pleasing video personalities and tell us only what we want to hear. Schools must be careful not to bore young minds that expect the speed and complexity of television. Students must be amused—everyone must be amused, or they will switch: switch brands, switch channels, switch parties, switch loyalties.
Michael Crichton (Timeline)
Branding is a lot of things, but one thing it's not is soft. When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers? If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.
Richie Norton
German people, he said, would follow Hitler with absolute loyalty “provided they are allowed to have a share in the making and carrying out of decisions, provided every word of criticism is not immediately interpreted as malicious, and provided that despairing patriots are not branded as traitors.” The time had come, he proclaimed, “to silence doctrinaire fanatics.
Erik Larson (In the Garden of Beasts: Love, Terror, and an American Family in Hitler's Berlin)
The religious scholar and Muslim Brotherhood ideologist Sayyid Qutb articulated perhaps the most learned and influential version of this view. In 1964, while imprisoned on charges of participating in a plot to assassinate Egyptian President Nasser, Qutb wrote Milestones, a declaration of war against the existing world order that became a foundational text of modern Islamism. In Qutb’s view, Islam was a universal system offering the only true form of freedom: freedom from governance by other men, man-made doctrines, or “low associations based on race and color, language and country, regional and national interests” (that is, all other modern forms of governance and loyalty and some of the building blocks of Westphalian order). Islam’s modern mission, in Qutb’s view, was to overthrow them all and replace them with what he took to be a literal, eventually global implementation of the Quran. The culmination of this process would be “the achievement of the freedom of man on earth—of all mankind throughout the earth.” This would complete the process begun by the initial wave of Islamic expansion in the seventh and eighth centuries, “which is then to be carried throughout the earth to the whole of mankind, as the object of this religion is all humanity and its sphere of action is the whole earth.” Like all utopian projects, this one would require extreme measures to implement. These Qutb assigned to an ideologically pure vanguard, who would reject the governments and societies prevailing in the region—all of which Qutb branded “unIslamic and illegal”—and seize the initiative in bringing about the new order.
Henry Kissinger (World Order)
Future historians, I hope, will consider the American fast food industry a relic of the twentieth century — a set of attitudes, systems, and beliefs that emerged from postwar southern California, that embodied its limitless faith in technology, that quickly spread across the globe, flourished briefly, and then receded, once its true costs became clear and its thinking became obsolete. We cannot ignore the meaning of mad cow. It is one more warning about unintended consequences, about human arrogance and the blind worship of science.The same mindset that would add 4-methylacetophenone and solvent to your milkshake would also feed pigs to cows. Whatever replaces the fast food industry should be regional, diverse, authentic, unpredictable, sustainable, profitable — and humble. It should know its limits. People can be fed without being fattened or deceived.This new century may bring an impatience with conformity, a refusal to be kept in the dark, less greed, more compassion, less speed, more common sense, a sense of humor about brand essences and loyalties, a view of food as more than just fuel.Things don’t have to be the way they are. Despite all evidence to the contrary, I remain optimistic.
Eric Schlosser (Fast Food Nation: The Dark Side of the All-American Meal)
Cultivating loyalty is a tricky business. It requires maintaining a rigorous level of consistency while constantly adding newness and a little surprise—freshening the guest experience without changing its core identity.” Lifetime Network Value Concerns about brand fickleness in the new generation of customers can be troubling partly because the idea of lifetime customer value has been such a cornerstone of business for so long. But while you’re fretting over the occasional straying of a customer due to how easy it is to switch brands today, don’t overlook a more important positive change in today’s landscape: the extent to which social media and Internet reviews have amplified the reach of customers’ word-of-mouth. Never before have customers enjoyed such powerful platforms to share and broadcast their opinions of products and services. This is true today of every generation—even some Silent Generation customers share on Facebook and post reviews on TripAdvisor and Amazon. But millennials, thanks to their lifetime of technology use and their growing buying power, perhaps make the best, most active spokespeople a company can have. Boston Consulting Group, with grand understatement, says that “the vast majority” of millennials report socially sharing and promoting their brand preferences. Millennials are talking about your business when they’re considering making a purchase, awaiting assistance, trying something on, paying for it and when they get home. If, for example, you own a restaurant, the value of a single guest today goes further than the amount of the check. The added value comes from a process that Chef O’Connell calls competitive dining, the phenomenon of guests “comparing and rating dishes, photographing everything they eat, and tweeting and emailing the details of all their dining adventures.” It’s easy to underestimate the commercial power that today’s younger customers have, particularly when the network value of these buyers doesn’t immediately translate into sales. Be careful not to sell their potential short and let that assumption drive you headlong into a self-fulfilling prophecy. Remember that younger customers are experimenting right now as they begin to form preferences they may keep for a lifetime. And whether their proverbial Winstons will taste good to them in the future depends on what they taste like presently.
Micah Solomon (Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business)
There is need to focus on selling an emotional experience instead of a mere product or service - the impression you make on others must be lasting and permanent. These experiences have to be positive and worth remembering. This will increase the chances of repeat business and referrals, guaranteeing customer loyalty. And that is what sustains businesses, brands and careers for generations! The principle remains the same for comedians, actors, footballers, musicians, sales executives or any other area of specialty.
Archibald Marwizi (Making Success Deliberate)
You are very susceptible to price shoppers and have ZERO brand loyalty You'll attract clients who care more about price than quality
Carlos Castillo (The Road to High Income: Why You Should Charge More: The Complete Guide to Raising Prices and Making More Money Without Losing to Competitors)
It's philanthropy, but it's good politics, too. Mighty good politics. The poor are some of the most grateful people in the world. George Washington Plunkett.
H.W. Brands (American Colossus: The Triumph of Capitalism, 1865-1900)
It’s simple: Happy customers reward you with their loyalty. Exceptional customer service converts into customer loyalty. It converts into raving fans who will praise your team on Twitter, and Facebook, and talk about their experience over lunch with friends. There is no greater marketing for your product than happy, surprised, raving fans, and no reason you can’t start now.
Sarah Hatter (The Customer Support Handbook: How to Create the Ultimate Customer Experience For Your Brand)
In other words, retailing has moved from selling products or services in stores to using the stores as a method of building a sense of community around the brand. A sense of belonging. A sense of ownership. A sense of loyalty.
Chris Skinner (Digital Bank: Strategies to launch or become a digital bank)
Yukarıdaki örnekte David Aaker’in “Marka Değeri” parametrelerinin tamamına yakını var: Marka Farkındalığı, Bilinirliği (Brand Awareness), Algılanan Kalite (Perceived Quality) ve Marka Çağrışımları (Brand Assosiations). Geriye bir tek Marka Sadakati (Brand Loyalty) kalıyor ki, artık onu da ürün performansı çözecek. Norveçli Balıkçılar üründen mutlu ise, siz de mutlu olacaksınız.
Anonymous
most of what we call “brand loyalty” is simply habit, convenience, mild satisfaction or easy availability.
Bob Hoffman (Marketers Are From Mars, Consumers Are From New Jersey)
Loyalty isn’t won in product development centers, in advertisements, or on toll-free help lines: Loyalty is won out in the field, in the trenches, during the sales call. It’s the result of the conversations our reps are having with customers every single day. The entire remainder of customer loyalty—all 53 percent—is attributable to your ability to outperform the competition in the sales experience itself. Over half of customer loyalty is a result not of what you sell, but how you sell. As important as it is to have great products, brand, and service, it’s all for naught if your reps can’t execute out in the field.
Anonymous
Consumers want the predictable and consistent, with an occasional positive twist or added value thrown in. Psychologists who study happiness (the correct psychological/research term is subjective well-being) often talk about the importance of predictability for safety and security (the caramelized popcorn, if you will), mixed with small increments of variety to offset boredom (the prize). Unfortunately, many companies focus too much on the basic ingredients and not enough on adding that extra something that differentiates them from their competition and builds brand loyalty. Starbucks leaders, however, have made a firm commitment to creating an experience of Surprise and Delight in many areas of their business. Starbucks management seeks ways to implement subjective well-being for customers and staff—which, in turn, has a profound effect on loyalty, community, and profit.
Joseph A. Michelli (The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary)
Yes, us. And the vow I just made. Hell, Rosa, it's about your home branded on my body.
Ellen Connor (Midnight (Dark Age Dawning, #2))
Loyalty — deep, intense, devoted loyalty — to a leader or a culture, to any group, brand or idea, goes far beyond being engaged or having our needs met. We see our emotional selves in that connection. We see our future, our best selves and our better angels in that connection.
Bill Jensen (Future Strong)
One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.
David Brier (The Lucky Brand)
Aaker’in meşhur “Marka Değeri” bileşenlerine dönelim. Marka Farkındalığı & Bilinirliği (Brand Awareness), Algılanan Kalite (Perceived Quality), Marka Sadakati (Brand Loyalty) ve Marka Çağrışımları (Brand Assosiations) bileşenlerinin birinde markanın gösterdiği performansın diğer performansları doğrusal olarak etkilediği kanıtlanmıştır. Ancak burada da iki kere ikinin her şey ettiği unutulmamalıdır.
Anonymous
Customers don't just want another cool product or service, they want to have an experience worth sharing
Bernard Kelvin Clive
I may not have the outward marks to prove it, but I'm scarred all over too, Axle. Mine are just hidden from sight, because life was hard for me in a different way. People tend to constantly die around me. I lost my family in less than a blink, and I was betrayed by my own brother. So yeah, your loyalty is sexy. Your scars are sexy. You are what turns me on, because I feel like you can survive «i» me «/i».
C.M. Owens (Axle's Brand (Death Chasers MC, #3))
I may not have the outward marks to prove it, but I'm scarred all over too, Axle. Mine are just hidden from sight, because life was hard for me in a different way. People tend to constantly die around me. I lost my family in less than a blink, and I was betrayed by my own brother. So yeah, your loyalty is sexy. Your scars are sexy. You are what turns me on, because I feel like you can survive me .
C.M. Owens (Axle's Brand (Death Chasers MC, #3))
Customers want to bond with a brand on a deeper level. They want you to be their BFF, Sherpa, and cheerleader all in one.
Charlene Walters (Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success)
Movie stars didn’t become irrelevant, but they became very inconsistent in attracting an audience. People used to go to almost any movie with Tom Cruise in it. Between 1992 and 2006, Cruise starred in twelve films that each grossed more than $100 million domestically. He was on an unparalleled streak, with virtually no flops. But in the decade since then, five of Cruise’s nine movies—Knight and Day, Rock of Ages, Oblivion, Edge of Tomorrow, and The Mummy—were box-office disappointments. This was an increasingly common occurrence for A-listers. Will Ferrell and Ben Stiller couldn’t convince anyone to see Zoolander 2. Brad Pitt didn’t attract audiences to Allied. Virtually nobody wanted to see Sandra Bullock in Our Brand Is Crisis. It’s not that they were being replaced by a new generation of stars. Certainly Jennifer Lawrence and Chris Pratt and Kevin Hart and Melissa McCarthy have risen in popularity in recent years, but outside of major franchises like The Hunger Games and Jurassic World, their box-office records are inconsistent as well. What happened? Audiences’ loyalties shifted. Not to other stars, but to franchises. Today, no person has the box-office track record that Cruise once did, and it’s hard to imagine that anyone will again. But Marvel Studios does. Harry Potter does. Fast & Furious does. Moviegoers looking for the consistent, predictable satisfaction they used to get from their favorite stars now turn to cinematic universes. Any movie with “Jurassic” in the title is sure to feature family-friendly adventures on an island full of dinosaurs, no matter who plays the human roles. Star vehicles are less predictable because stars themselves get older, they make idiosyncratic choices, and thanks to the tabloid media, our knowledge of their personal failings often colors how we view them onscreen (one reason for Cruise’s box-office woes has been that many women turned on him following his failed marriage to Katie Holmes).
Ben Fritz (The Big Picture: The Fight for the Future of Movies)
By talking to them about her pieces she made personal connections that created brand loyalty. And seeing their reactions gave her feedback that she used to improve every new collection. As much as she recognized social media as a valuable tool, she knew she couldn’t rely solely on it. If the best jewelry really
Jamie Brenner (Gilt)
Warby Parker, Glossier, Dollar Shave Club, and many new direct-to-consumer brands recognize that as important as a good product is, creating a good customer experience fosters loyalty, and loyal customers spread the word on social media and bring in more customers. “In the digital economy, your audience has an audience,” says David Bell.
Lawrence Ingrassia (Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy)
Startups like Dubai-based Loyyal are building tradable, blockchain-proven versions of brand loyalty points. Whereas the points you currently earn buying things from, say, your local pharmacy must be used as currency only in that store, Loyyal’s tokens are tradable for other tokens or for cash. Why would a merchant allow customers a way out of their loyalty commitment? Because, says Peter Reuschel, whose Berlin-based Leondrino Exchange creates and trades branded tokens, a token price is a powerful, to-the-minute measure of how your brand is doing in the marketplace, one that a smart, responsive manager will use as a signal for improvement.
Michael J. Casey (The Truth Machine: The Blockchain and the Future of Everything)
Anybody who criticizes the corporate takeover of Adivasi land is called an antinational “sympathizer” of the banned Maoists. Sympathy is a crime, too. In television studios, guests who try to bring a semblance of intelligence into the debate are shouted down and compelled to demonstrate their loyalty to the nation. This is a war against people who have barely enough to eat one square meal a day. What particular brand of nationalism does this come under? What exactly are we supposed to be proud of? Our lumpen nationalists don’t seem to understand that the more they insist on this hollow sloganeering, the more they force people to say “Bharat Mata ki Jai!” and to declare that “Kashmir is an integral part of India,” the less sure of themselves they sound. The nationalism that is being rammed down our throats is more about hating another country—Pakistan—than loving our own. It’s more about securing territory than loving the land and its people. Paradoxically, those who are branded antinational are the ones who speak about the deaths of rivers and the desecration of forests. They are the ones who worry about the poisoning of the land and the falling of water tables. The “nationalists,” on the other hand, go about speaking of mining, damming, clear-felling, blasting, and selling. In their rule book, hawking minerals to multinational companies is patriotic activity. They have privatized the flag and wrested the microphone.
Arundhati Roy (My Seditious Heart: Collected Nonfiction)
A consumer-driven, advertising-dominated culture militates daily against ongoing attachments. It is constantly inviting us to switch to a different brand, try something new, go for a better deal elsewhere. It should not come as a surprise that this begins to affect human relationships as well. A society saturated by market values would be one in which relationships were temporary, loyalties provisional and commitments easily discarded.
Jonathan Sacks (The Dignity of Difference: How to Avoid the Clash of Civilizations)
Archetypal psychology helps us understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand identities that establish market dominance, evoke and deliver meaning to customers, and inspire customer loyalty—all, potentially, in socially responsible ways.
Margaret Mark (The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes)
Build Emotional Connection With Your Fans | Brand Loyalty The way influencers communicate with fans is continuously evolving. we discuss few ways so that you can keep on top of trends to grow the fanbase, keep fans engaged and engender loyalty in Velvetrope. 1. Offer something interactive to get fans engaged : quizzes, polls, and competitions are great ways to engage fans. There are many ways to build fan engagement such as asking followers for feedback, creating quizzes, polls, and competitions. Velvetrope is the best for this. 2. Create unique video content that appeals to your fans: The next generation of fans is growing up surrounded by digital and social content. Therefore, Influencer needs to work harder to ensure their content is unique, engaging, and stands out amongst the rest. Video content might take the shape of exercise tutorials, “top 10” countdowns, “best moment” sizzles, workout tip videos, player interviews, product and service videos, live streams, fan testimonials, competition announcements, and more. Velvetrope is a CRM application that lets you perform all of the above, as well as publish fresh information and make announcements. You can connect with your Fans easily. Velvetrope makes it easy for you to share your most recent blogs, videos, podcasts, and other special content with your followers. Begin sharing your unique content with your VIPs as soon as possible. Share exclusive content with your fans. Post, Stream, and Share: Everybody Makes Money via Velvetrope. You can create a referral program for your VIPs to share with their friends and VIPs. For your referral program, you can use our AI recommendations or create your own rewards. #engagementwithaudience #fanengagementapp
Velvetrope
Edison epitomized the new entrepreneur at the heart of a brand-new phase in the development of market societies: an inventor who innovated in order to create monopoly power for himself – not so much for the riches that it provided, but for its own sake; for the sheer glory and the sheer power of it all. He was an entrepreneur who inspired, in equal measure, incredible loyalty from his overworked staff and loathing from his adversaries. He was a friend of Henry Ford, who also famously played a key role in bringing machinery into the lives of ordinary people while, at the same time, turning workers into the nearest a person can come to a machine.
Yanis Varoufakis (The Global Minotaur: America, the True Origins of the Financial Crisis and the Future of the World Economy)
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their values. 8. Build brand loyalty and give customers a story to tell. 9. Attract the kind of like-minded employees we want. 10. Help us to stay motivated and continue to do work we’re proud of.
Seth Godin (This is Marketing: You Can't Be Seen Until You Learn To See)
Janitorial cleaning has many benefits for businesses. By keeping your office or business clean, you can improve the health and safety of your employees and the appearance of your property. This blog post will discuss some of the top benefits of janitorial cleaning and how it can improve your business! What is Janitorial Cleaning? Janitorial cleaning is a professional cleaning typically performed by janitors or professional cleaners. This cleaning can involve everything from sweeping and mopping floors to cleaning bathrooms and kitchens. Businesses often hire janitorial cleaning services to keep their properties clean regularly. The Benefits of Janitorial Cleaning: Many benefits come along with janitorial cleaning, both for businesses and employees. Some of the top benefits include: Improved health and safety: One of the essential benefits of janitorial cleaning is enhanced health and safety for employees. Keeping your office or business clean can help prevent the spread of illness-causing bacteria and viruses. In addition, janitorial cleaning can help reduce the risk of slips, trips, and falls by keeping floors clean and free of debris. Improved appearance: Another benefit of janitorial cleaning is improved appearance. First impressions are essential; a clean office or business can make a good impression on customers, clients, and other visitors. A well-maintained property can also reflect positively on your company’s brand. Increased productivity: Janitorial cleaning can also lead to increased productivity in the workplace. Employees working in a clean and orderly environment tend to be more productive and efficient. Studies have shown that employees who work in clean offices are up to 15% more effective than those who work in cluttered or messy environments. Improved morale: Finally, janitorial cleaning can also improve employee morale. When employees feel good about their working environment, they are more likely to be happy and satisfied with their jobs. This, in turn, can lead to increased productivity and loyalty to your company. As you can see, many benefits come along with janitorial cleaning. If you want to improve your business, janitorial cleaning is a great place to start! Contact us at 954-341-4141 for more inforamtion.
Palm Coast Building Maintenance
There’s something beautiful about going through pictures from decades ago and saying, ‘Remember?’ You can’t do that with somebody new. There’s nothing to remember. There’s no shared history—only the brand new. I wanted to remember with someone. I wanted to remember all of it—the first kiss, the first time, the first child, the first graduation. But I never found someone to remember with.
Moses Yuriyvich Mikheyev (Vanishing Bodies: An Epic Science Fiction Romance)
If you can surprise your customer with something more than baseline satisfaction, you’ll spark the kind of emotion that leads to loyalty.
Marty Neumeier (Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter))
The Jews have been objects of hatred in pagan, religious, and secular societies. Fascists have accused them of being Communists, and Communists have branded them capitalists. Jews who live in non-Jewish societies have been accused of having dual loyalties, while Jews who live in the Jewish state have been condemned as “racists.” Poor Jews are bullied, and rich Jews are resented. Jews have been branded as both rootless cosmopolitans and ethnic chauvinists. Jews who assimilate have been called a “fifth column,” while those who stay together spark hatred for remaining separate. Hundreds of millions of people have believed (and in the Arab world many still do) that Jews drink the blood of non-Jews, that they cause plagues and poison wells, that they secretly plot to conquer the world, and that they murdered God.
Dennis Prager (Why the Jews?: The Reason for Antisemitism (An Examination of Antisemitism))
QYK Brands' positive influence extends to the hearts of consumers. Satisfied customers share stories of not just receiving high-quality products but also being part of a movement that prioritizes values. In an era where conscious consumerism is on the rise, QYK Brands has successfully positioned itself as a brand that aligns with the values of a discerning audience, earning trust and loyalty.
QYK BRANDS LLC
brands grow by improvements to both penetration and loyalty, though typically far more sales growth comes from gains in penetration than improved loyalty.
Jenni Romaniuk (How Brands Grow: Part 2 Revised eBook)
Effective branding strategies differentiate a school from its competitors, fostering loyalty among existing students, staff, and parents while attracting new ones.
Asuni LadyZeal
Investing in your brand is investing in the heart of your business, where connections are made and loyalty is forged. It is the promise you make to your customers; its strength determines your ability to keep that promise.
Dr. Lucas D. Shallua
The value of a strong brand identity cannot be overstated; it's the difference between being just another choice and being the preferred choice. Remember, every interaction is an opportunity to reinforce your brand; consistency in this effort builds trust, loyalty, and invaluable word-of-mouth.
Dr. Lucas D. Shallua
A strong brand is the silent ambassador of your business, communicating your values and vision without a word spoken. It isn't just about logos or slogans; it's crafting the story that shapes customers' perceptions and drives loyalty.
Dr. Lucas D. Shallua
Within us was the knowledge; we had both been singled out for greatness, Vaysh and I, and the harvest of greatness had been emotional flaying. Yet neither of us blamed Thiede. He controlled us, branded us to loyalty; now we had nothing, now we had everything, now we had nothing. It was endless.
Storm Constantine (Wraeththu (Wraeththu #1-3))
While a school’s branding plants the seeds of recognition and reputation, its marketing efforts waters and nurtures them, cultivating engagement and loyalty among students, parents, and the community.
Asuni LadyZeal
A school’s branding builds trust and loyalty, establishing a connection with stakeholders, while its’s marketing communicates that connection, fostering engagement and action.
Asuni LadyZeal
While marketing strategies drive short-term results, branding strategies cultivate long-term loyalty, turning students, staff, parents and other stakeholders into loyal ambassadors who champion the school's mission and values
Asuni LadyZeal
said they didn’t like my tone. I wasn’t contrite enough, nor had I learned my lesson. Ralph Norman of South Carolina kept repeating that his problem with me was my attitude: “You’ve just got such a defiant attitude!” John Rutherford of Florida said I was just too recalcitrant and hadn’t learned from my mistakes. Then he accused me of not “riding for the brand.” I’m sure Rutherford thought he was being clever quoting a cowboy phrase to lecture me about loyalty. “John,” I reminded him, “our ‘brand’ is the US Constitution.” A couple of my male colleagues were so enraged by my unwillingness to apologize that they got themselves really worked up and seemed on the verge of tears as they lectured me. I tried to follow what the most emotional members were saying, but it wasn’t always easy. Mike Kelly of Pennsylvania, for example, seemed angry because I had released a statement before I voted. In an effort to describe how upset he was, he said, “It’s like you’re playing in the biggest game of your life and you look up and see your girlfriend sitting on the opponent’s side!” These were grown men. This was 2021. I was standing at the podium at the front of the auditorium thinking, You’ve got to me kidding me. Other female members started yelling, “She’s not your girlfriend!” “Yeah,” I said, “I’m not your girlfriend.
Liz Cheney (Oath and Honor: A Memoir and a Warning)
asked a woman what factors she considered when buying a new pair of jeans. She didn’t hesitate to answer. She said, “Fit is my number-one factor.” I then asked her to tell me about the last time she bought a pair of jeans. She said, “I bought them on Amazon.” I asked, “How did you know they would fit?” She replied, “I didn’t, but they were a brand I liked, and they were on sale.” What’s the difference between her two responses? Her first response tells me how she thinks she buys a pair of jeans. Her second response tells me how she actually bought a pair of jeans. This is a crucial difference. She thinks she buys a pair of jeans based on fit, but brand loyalty, the convenience of online shopping, and price (or getting a good deal) were more important when it came time to make a purchase. This story isn’t unique. I’ve asked people these same two questions countless times in workshops. The purchasing factors often vary, but there is always a gap between the first answer and the second. These participants aren’t lying. We just aren’t very good at understanding our own behavior.
Teresa Torres (Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value)
The Temptation of Outlaws August 5, 2024 at 9:38 AM [Verse] I see you standing there, a smile that could light up the night, Your eyes are calling me, but I know it wouldn’t be right. Got one at home who loves me, she's my guiding light, Even an outlaw's heart can feel the truth in black and white. [Verse 2] The whiskey bottle's empty, the neon signs burn bright, Temptation's getting stronger under these barroom lights. But promises aren't meant to break, even when out of sight, My mind's a battlefield, and my heart's in the fight. [Chorus] I'm a drifter, a rambler, living nights in neon haze, But I won’t let a moment's spark set my world ablaze. I'll keep riding down that highway, back to her embrace, Even an outlaw knows where they belong, every single day. [Bridge] The call of freedom whispers, and I've answered once or twice, But loyalty’s a brand on me, paid its heavy price. I’ll keep my boots from wandering into a love that isn’t mine, Even outlaws need a home and a reason to decline. [Verse 3] So I'll tip my hat and walk away, though it's harder than it seems, Back to where she waits for me, the woman of my dreams. She understands this outlaw’s heart and all his crazy schemes, Even outlaws know where love's light truly beams. [Chorus] I'm a drifter, a rambler, living nights in neon haze, But I won’t let a moment's spark set my world ablaze. I'll keep riding down that highway, back to her embrace, Even an outlaw knows where they belong, every single day.
James Hilton-Cowboy
The management of meaning is about selling products, but it also is about selling meaning with integrity. If companies fulfill their meaning promise to the same degree that they deliver quality products, they help customers in two ways: (1) by providing a functional product or service and (2) by helping people to experience meaning in ordinary life. If they do not, they are unlikely to compel brand loyalty.
Margaret Mark (The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes)
Mobile apps are vital for your business as they offer direct, personalized engagement with customers, enhance user experience, streamline transactions, and build brand loyalty. With billions of smartphone users, an app helps you stay connected, improve customer service, and expand your market reach, driving growth and gaining a competitive edge.
Xeemu Studios
I'm a drifter August 5, 2024 at 9:38 AM [Verse] I see you standing there, a smile that could light up the night, Your eyes are calling me, but I know it wouldn’t be right. Got one at home who loves me, she's my guiding light, Even an outlaw's heart can feel the truth in black and white. [Verse 2] The whiskey bottle's empty, the neon signs burn bright, Temptation's getting stronger under these barroom lights. But promises aren't meant to break, even when out of sight, My mind's a battlefield, and my heart's in the fight. [Chorus] I'm a drifter, a rambler, living nights in neon haze, But I won’t let a moment's spark set my world ablaze. I'll keep riding down that highway, back to her embrace, Even an outlaw knows where they belong, every single day. [Bridge] The call of freedom whispers, and I've answered once or twice, But loyalty’s a brand on me, paid its heavy price. I’ll keep my boots from wandering into a love that isn’t mine, Even outlaws need a home and a reason to decline. [Verse 3] So I'll tip my hat and walk away, though it's harder than it seems, Back to where she waits for me, the woman of my dreams. She understands this outlaw’s heart and all his crazy schemes, Even outlaws know where love's light truly beams. [Chorus] I'm a drifter, a rambler, living nights in neon haze, But I won’t let a moment's spark set my world ablaze. I'll keep riding down that highway, back to her embrace, Even an outlaw knows where they belong, every single day.
James Hilton-Cowboy
Questions on the following topics can help you identify helpful information about the company that you can then use to refine your hypothesis—and ultimately structure a more customized issue tree: Capabilities and expertise Distribution channels Cost structure (mainly fixed versus variable; is it better to have higher fixed costs with lower variable, which is a barrier to entry, or vice versa?) Investment costs (optional: only if the case involves an investment decision) Intangibles (e.g., brands, brand loyalty) Financial situation Organizational structure (optional: if, for example, team organization is in conflict with how customers want to do business, as in the case with the Fortune 500 CIO who wanted to do business with just one person)
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
Competitor behaviors (customer segments, products, pricing strategy, distribution strategy, brand loyalty)
Victor Cheng (Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting)
The objectives that retail advertisers design to communicate their brand to the target market are slightly different from consumer advertising objectives. It is primarily inclusive of establishing brand awareness about the retail outlet amongst the general public. Once the awareness has been established, the creation of understanding of store products and services becomes the second most important objective.    Next in line is the art of convincing consumers about the ability of the retail outlet to meet their respective product / service needs. While designing these objectives, the objective that should drive all these previously mentioned goals is the objective of prompting out a buying behavior from the target market. Lastly, the retail advertiser should also strive to establish customer loyalty for the retail brand that would lead to further visits and hence greater business.
Prashant Faldu (Retail Advertising: Discover the Secrets to Sales Promotion Success!)
Functions of advertising To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution Too increase brand preference and loyalty To reduce overall sales cost Creates new demands
Prashant Faldu (Retail Advertising: Discover the Secrets to Sales Promotion Success!)
Too many companies these days are like AOL back then. They want to make the most of their innovations. They want to build a great brand with world-class loyalty. But they can’t tell the difference between good profits and bad. As a result, they let themselves get hooked on bad profits.
Fred Reichheld (The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World)
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.
Ted Rubin
Branding is about building trust and loyalty and extending your customer relationships far beyond a single transaction.
Phil Cooke (Unique: Telling Your Story in the Age of Brands and Social Media)
Melba comes over and takes our baskets away, interrupting the conversation. Once she’s gone, my eyes drop to the table. Holy crap. The only things left are two placemats, mine and Dev’s. His looks brand new, but mine, on the other hand, is covered in a sample of every bit of food that passed through my lips. Fish? Yes. Fish coating? Yes. Hushpuppy guts? Yes. Coleslaw? Of course. It’s like a Chicken Licken bomb went off at our table, but only left shrapnel in front of me. How embarrassing! Now he knows I eat like a total warthog! Dev doesn’t say a word. Instead, he lifts his placemat up, reaches over and slides my placemat to his side of the table, and then places his down in front of me. Now he’s the warthog, and I’m the princess who wouldn’t dare drop a speck of hushpuppy anywhere but on her napkin. I know it’s crazy, but tears well up in my eyes. This has to be the single most chivalrous, charming thing a man has ever done for me. Forget opening doors and throwing jackets over puddles. When a man covers for me, taking the heat for my horrible table manners, he wins my loyalty for life. When Melba returns with sweet tea refills, she looks down at the table and smiles. She doesn’t need to say anything; she just looks at me and winks. My heart feels like it’s filling up so full with happiness that it’s going to explode. “You
Elle Casey (Wrong Place, Right Time (The Bourbon Street Boys, #2))
Most recently, I worked for this advertising agency that specializes in perceptual marketing. They ensure that whatever ads you see in your everyday life are geared to your specific taste, style, demographic, purchasing history, and countless other interwoven criteria. If you walk by a billboard, it shows you something you actually want or an upgrade to something you already have. They use real-time rolling data feeds, so you might see a different ad depending on your mood before versus after lunch, if you were running late or had time to linger, whether you had sex that night or argued with your spouse that morning. Following a negative experience with some company’s wares, they’d give a competitor a shot at shifting your brand loyalty. My big idea was that clients could pay a monthly fee to see no ads at all. Instead of individualized niche marketing, you could experience a world blissfully emptied of promotional clutter. It was a total failure. Because it turns out people like ads. Especially when they’re targeted to warp the visual environment around you to emphasize your needs above all others, as if you’re the indispensable center of the global economy. Nobody wanted to pay for the privilege of being irrelevant to commercial interests. Except me. I essentially got my employer to launch an expensive new product solely for my use. An industry of one.
Elan Mastai (All Our Wrong Todays)
You sent one of your own people to get his ass kicked? That's not the way to build brand loyalty.
Richard Kadrey (The Kill Society (Sandman Slim, #9))
Neen James (NeenJames.com) is an eloquent and successful international speaker who stands at four-feet-eleven with a rich Australian dialect and a high-pitched voice. For years, fellow speakers with good intentions told her she needed to take voice lessons to lower her pitch to give her more depth for a compelling stage presence. With complete confidence and loyalty to her uniqueness, she ignored the naysayers and her amazing signature voice has become a powerful brand.
Susan C. Young (The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact(The Art of First Impressions for Positive Impact, #5))
Ain’t nobody gonna separate from their cold hard cash unless they have an unresolved problem, so if you want to make money, you have to be incredibly clear about what problem(s) you solve.
Amber Hurdle (The Bombshell Business Woman: How to Become a Bold, Brave Female Entrepreneur)
focus on the stories behind the logo—create current positive experiences and long-lasting “wow”s to delight and move your market into comfort and loyalty.
Scott Stratten (UnBranding: 100 Branding Lessons for the Age of Disruption)
Looking to boost your brand awareness? Build effective brand loyalty or stay top of mind with Studio D Promotional Merchandise Agency in Los Angeles. Order for your custom made, logo merchandise today!
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