Brand Attitude Quotes

Today is a new day and it brings with it a new set of opportunities for me to act on. I am attentive to the opportunities and I seize them as they arise. I have full confidence in myself and my abilities. I can do all things that I commit myself to. No obstacle is too big or too difficult for me to handle because what lies inside me is greater than what lies ahead of me. I am committed to improving myself and I am getting better daily. I am not held back by regret or mistakes from the past. I am moving forward daily. Absolutely nothing is impossible for me.

Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.

If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.

Advice to my younger self: 1 Start where you are with what you have 2 Try not to hurt other people 3 Take more chances 4 If you fail, keep trying

I believe that there are people who think as I do, who have thought as I do, who will think as I do. There are those who will live, unconscious of me, but continuing my attitude, so to speak, as I continue, unknowingly, the similar attitude of those before me. I could write and write. All it takes is a motion of the hand in response to a brain impulse, trained from childhood to record in our own American brand of hieroglyphics the translations of external stimuli. How much of my brain is wilfully my own? How much is not a rubber stamp of what I have read and heard and lived? Sure, I make a sort of synthesis of what I come across, but that is all that differentiates me from another person? - - - That I have banged into and assimilated various things? That my environment and a chance combination of genes got me where I am?

There is too much negativity in the world. Do your best to make sure you aren't contributing to it.

Tweet others the way you want to be tweeted.

The most insightful thing I ever heard, was overheard. I was waiting for a rail replacement bus in Hackney Wick. These two old women weren’t even talking to me - not because I’d offended them, I hadn’t, I’d been angelic at that bus stop, except for the eavesdropping. Rail replacement buses take an eternity, because they think they’re doing you a favour by covering for the absent train, you’ve no recourse. Eventually the bus appeared, on the distant horizon, and one of the women, with the relief and disbelief that often accompanies the arrival of public transport said, ‘Oh look, the bus is coming.’ The other woman - a wise woman, seemingly aware that her words and attitude were potent and poetic enough to form the final sentence in a stranger’s book - paused, then said, ‘The bus was always coming.

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.

I think it was Donald Mainstock, the great amateur squash player who pointed out how lovely I was. Until that time I think it was safe to say that I had never really been aware of my own timeless brand of loveliness. But his words smote me, because of course you see, I am lovely in a fluffy moist kind of way and who would have it otherwise? I walk, and let’s be splendid about this, in a highly accented cloud of gorgeousness that isn't far short of being, quite simply terrific. The secret of smooth almost shiny loveliness, of the order of which we are discussing, in this simple, frank, creamy sort of way, doesn't reside in oils, unguents, balms, ointments, creams, astringents, milks, moisturizers, liniments, lubricants, embrocations or balsams, to be rather divine for just one noble moment, it resides, and I mean this in a pink slightly special way, in ones attitude of mind. To be gorgeous, and high and true and fine and fluffy and moist and sticky and lovely, all you have to do is believe that one is gorgeous and high and true and fine and fluffy and moist and sticky and lovely. And I believe it of myself, tremulously at first and then with rousing heat and passion, because, stopping off for a second to be super again, I’m so often told it. That’s the secret really.

By puberty I learned that nothing worth having could be easily attained and to succeed one must be single minded.

You have the freedom to choose to be optimistic or pessimistic. You can peel off your old attitude like a suit of clothes, and put on a brand spanking new attitude every single day. It’s as simple as that.

It's easier to maintain a good character than to recover it when it's gone bad!

Don't promote negativity online and expect people to treat you with positivity in person.

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?

Though no one can backtrack and create a brand new start, Everyone is capable of taking their life in a brand new direction.

True love waits, but not just for sex. It waits for the right time to commit to God’s brand of love—unwavering, unflagging, and totally committed.

If we all work together there is no telling how we can change the world through the impact of promoting positivity online.

Vengeance is mine, sayeth the Lord, but sometimes it's hard not to get a jump on it yourself.

An excuse is the most expensive brand of self defeat you will ever purchase.

Autumn is a momentum of the natures golden beauty…, so the same it’s time to find your momentum of life

A great attitude toward your approach to an interview—demonstrated by your good posture—is everything.

You are responsible for everything you TWEET and RETWEET.

How you think and create your inner world that you gonna become in your outer world. Your inner believe manifest you in the outside

Your traditional EDUCATION is not going to CHANGE your life but the life you are experiencing that can change you. Choose a POSITIVE life STYLE with positive ATTITUDE which could bring you a life with HAPPINESS and WISDOM

The crisis besetting America is not just an economic or political crisis; something deeper is wreaking havoc across the land, a mercenary and utilitarian attitude that demonstrates little empathy for people's actual well-being, that dismisses imagination and thought, branding passion for knowledge as irrelevant.

If you never try, you'll never know. You are what you manifest.

If you are not EXCITED enough at your present life its mean your future is not EXITING. Excitement will give you ENTHUSIASM and enthusiasm will give you a positive energetic LIFE STYLE which could give you a successful exiting life…

Start today creating a vision for yourself, your life, and your career. Bounce back from adversity and create what you want, rebuild and rebrand. Tell yourself it's possible along the way, have patience, and maintain peace with yourself during the process.

CONFIDENCE is not showing off your VANITY, it’s about to be HUMBLED and KIND to others what are you truly SKILLED and PROFESSIONAL about…

The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.

Think before you click. If people do not know you personally and if they cannot see you as you type, what you post online can be taken out of context if you are not careful in the way your message is delivered.

You've already got everything you need to succeed right in-front of your tits

Do your clothes make you feel happy, beautiful, comfortable in your skin, handsome, confident, or powerful?

Few places are more important for dressing appropriately than the workplace, where a professional appearance is crucial.

The truth no matter how hard it is to bear, must be accepted and confronted head on because it is real. Businesses and people who accept truth soar.

REJECTION is kind of your negative ILLUSION which has no value but it’s give you a CLUE to go for next level of your ACTION.

when you become addict in to MATERIAL things in life then the TRUE natural life start to run away from you, YES! it's can give you certain pleasure in the society but in the same time it will sabotage your true HAPPINESS of life which we could have simply with GRATITUDE and FORGIVENESS

Coming so close to death as a young child, only to resurface again into your life, imbued in me for a long time a brand of recklessness, a cavalier or even crazed attitude to risk. It could, I can see, have gone the other way, and made me into a person hindered by fear, hobbled by caution. Instead, I leapt off harbour walls. I walked alone in remote mountains. I took night trains through Europe on my own, arriving in capital cities in the middle of the night with nowhere to stay.

How you accessorize your wardrobe can transform the plainest outfit into a dazzling, unforgettable impression. It can be the mark of your own unique style, an extra splash of fashion, or an expression of your mood.

Eventually, the bus appeared on the distant horizon, and one of the women, with the relief and disbelief that often accompanies the arrival of public transport said, “Oh look, the bus is coming.” The other woman—a wise woman, seemingly aware that her words and attitude were potent and poetic enough to form the final sentence in a stranger’s book—paused, then said, “The bus was always coming.

Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to you. It is the essence of what makes you likable, knowable, and trustworthy. And it is what can make you memorable and sought after in the marketplace.

Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc.

There's no reason to worry I started brand new story

Which outfits do you get the most compliments on when you are wearing them? What colors make you feel healthy, vibrant, and alive?

Like it or not, how we each present ourselves to the world, by way of our appearance, attire, behavior, and speech, all send messages on our behalf.

Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.

Once you are dressed there may be still more you can do to enhance, complement, or complete your look. Simply changing your accessories will change your entire impression.

Prepare for Success. Feel the satisfaction and power of having your act together! Get organized beforehand to get better results. Prior Planning Prevents Poor Performance.

When you decide to be better than you were yesterday and maintain this attitude, you are going to the peak.

Nurturing your self compassion is anti-oppression work within yourself.

Your posture can have a great deal of influence on your personal presentation and image, revealing your attitude toward yourself and others.

What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?

What is YOUR personal brand? How are you packaging your unique talents, style, personality and/or products to represent who you are, what you do, and how you show yourself to the world?

You can be dressed to the nines and have it all going on, but if you don’t have shoes to support your look, they can be your undoing. Your shoes should be appropriate, clean, polished, and maintained if you want to make a great impression and fortify your credibility. If your shoes are scuffed, dirty, or worn, clients may wonder what other details you’ve neglected to attend to.

Proven professionals know that by focusing on quality, you can’t lose with the classics and your clothes will last longer. It’s not about having expensive clothing, it is about having style.

In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.

Your attitude, physical appearance, actions and works are your brand in the real world an online. Everything you do effects your brand either positively or negatively. Brand yourself accordingly .

A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.

How can you stand apart from the herd? How can you start to be noticed so people will remember you? How can you be heard above the noise? “What is your personal branding that makes you special, unique, individual, and memorable?

Your personal brand is never more about you than it is when it’s about other people. You gain more for yourself when you’re selfless, rather than selfish. My new friend Marnell Sabando exemplifies this giving is getting attitude.

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?

It is no longer a matter of IF you have a personal brand--it is a question of “How is it working for you?” Does it best express your intentions, your uniqueness, and your service offering? Is it helping or hindering your progress and success in business?

Find a person once deeply involved in church who has chosen to leave it, and you will likely hear that something harsh obtruded into that person's faith. Perhaps it was some Christians' judgmental attitude about a marriage situation. How many divorced people have left the church when made to feel like second-class citizens? Or perhaps it was disapproval of a habit, like smoking. Having treated emphysema and removed cancerous lungs, I hate smoking. And I hate what divorce does to its victims, especially the children. But I must not allow my views on smoking or divorce to drive people away. For a model, I must look to Jesus, who opposed the sin but loved the sinner. Though he openly declared God's laws, somehow he conveyed them with such love that he became known as the friend of sinners.

The Oscar-nominated documentary The Act of Killing tells the story of the gangster leaders who carried out anti-communist purges in Indonesia in 1965 to usher in the regime of Suharto. The film’s hook, which makes it compelling and accessible, is that the filmmakers get Anwar —one of the death-squad leaders, who murdered around a thousand communists using a wire rope—and his acolytes to reenact the killings and events around them on film in a variety of genres of their choosing. In the film’s most memorable sequence, Anwar—who is old now and actually really likable, a bit like Nelson Mandela, all soft and wrinkly with nice, fuzzy gray hair—for the purposes of a scene plays the role of a victim in one of the murders that he in real life carried out. A little way into it, he gets a bit tearful and distressed and, when discussing it with the filmmaker on camera in the next scene, reveals that he found the scene upsetting. The offcamera director asks the poignant question, “What do you think your victims must’ve felt like?” and Anwar initially almost fails to see the connection. Eventually, when the bloody obvious correlation hits him, he thinks it unlikely that his victims were as upset as he was, because he was “really” upset. The director, pressing the film’s point home, says, “Yeah but it must’ve been worse for them, because we were just pretending; for them it was real.” Evidently at this point the reality of the cruelty he has inflicted hits Anwar, because when they return to the concrete garden where the executions had taken place years before, he, on camera, begins to violently gag. This makes incredible viewing, as this literally visceral ejection of his self and sickness at his previous actions is a vivid catharsis. He gagged at what he’d done. After watching the film, I thought—as did probably everyone who saw it—how can people carry out violent murders by the thousand without it ever occurring to them that it is causing suffering? Surely someone with piano wire round their neck, being asphyxiated, must give off some recognizable signs? Like going “ouch” or “stop” or having blood come out of their throats while twitching and spluttering into perpetual slumber? What it must be is that in order to carry out that kind of brutal murder, you have to disengage with the empathetic aspect of your nature and cultivate an idea of the victim as different, inferior, and subhuman. The only way to understand how such inhumane behavior could be unthinkingly conducted is to look for comparable examples from our own lives. Our attitude to homelessness is apposite here. It isn’t difficult to envisage a species like us, only slightly more evolved, being universally appalled by our acceptance of homelessness. “What? You had sufficient housing, it cost less money to house them, and you just ignored the problem?” They’d be as astonished by our indifference as we are by the disconnected cruelty of Anwar.

Is your branding serving your needs for positive impact? Is it paving the way for a great first impression on people when they meet you, think of you, speak of you, or even see you on the Internet? If not, it’s time for a change, and it is perfectly within your control.

People will form impressions, assumptions, opinions, and judgments all within a few short seconds. To make a favorable first impression and make these seconds count, enhance your image by choosing clean, crisp, appropriate attire that reflects confidence and professionalism.

Color is one of the most important and distinctive elements in enhancing your image. Wearing the colors which are best matched to your personality, energy, skin tone, hair color, and body type will make you look healthier, more vibrant, confident, successful, and approachable.

For the first few hundred years of American history, food preparation was generally approached in a no-nonsense manner. Even as late as twenty-five years ago, the general attitude was that “feeding your face” was all right, but to make too much fuss about it was somehow decadent. In the past two decades, of course, the trend has reversed itself so sharply that earlier misgivings about gastronomic excesses seem almost to have been justified. Now we have “foodies” and wine freaks who take the pleasures of the palate as seriously as if they were rites in a brand-new religion. Gourmet

Hope does not mean that our protests will suddenly awaken the dead consciences, the atrophied souls, of the plutocrats running Halliburton, Goldman Sachs, Exxon Mobil or the government. Hope does not mean we will reform Wall Street swindlers and speculators. Hope does not mean that the nation’s ministers and rabbis, who know the words of the great Hebrew prophets, will leave their houses of worship to practice the religious beliefs they preach. Most clerics like fine, abstract words about justice and full collection plates, but know little of real hope. Hope knows that unless we physically defy government control we are complicit in the violence of the state. All who resist keep hope alive. All who succumb to fear, despair and apathy become enemies of hope. Hope has a cost. Hope is not comfortable or easy. Hope requires personal risk. Hope does not come with the right attitude. Hope is not about peace of mind. Hope is an action. Hope is doing something. Hope, which is always nonviolent, exposes in its powerlessness the lies, fraud and coercion employed by the state. Hope does not believe in force. Hope knows that an injustice visited on our neighbor is an injustice visited on us all. Hope sees in our enemy our own face. Hope is not for the practical and the sophisticated, the cynics and the complacent, the defeated and the fearful. Hope is what the corporate state, which saturates our airwaves with lies, seeks to obliterate. Hope is what our corporate overlords are determined to crush. Be afraid, they tell us. Surrender your liberties to us so we can make the world safe from terror. Don’t resist. Embrace the alienation of our cheerful conformity. Buy our products. Without them you are worthless. Become our brands. Do not look up from your electronic hallucinations to think. No. Above all do not think. Obey. The powerful do not understand hope. Hope is not part of their vocabulary. They speak in the cold, dead words of national security, global markets, electoral strategy, staying on message, image and money. Those addicted to power, blinded by self-exaltation, cannot decipher the words of hope any more than most of us can decipher hieroglyphics. Hope to Wall Street bankers and politicians, to the masters of war and commerce, is not practical. It is gibberish. It means nothing. I cannot promise you fine weather or an easy time. I cannot pretend that being handcuffed is pleasant. If we resist and carry out acts, no matter how small, of open defiance, hope will not be extinguished. Any act of rebellion, any physical defiance of those who make war, of those who perpetuate corporate greed and are responsible for state crimes, anything that seeks to draw the good to the good, nourishes our souls and holds out the possibility that we can touch and transform the souls of others. Hope affirms that which we must affirm. And every act that imparts hope is a victory in itself.

Everything in the universe begins with and revolves around two things: words and thoughts. These two elements form the creative substance that molds and shapes the destiny of all humanity. Each of us becomes the person we are, chooses the direction we take, and accomplishes everything we do based on these two primary elements. Opportunities don’t happen, we create them. Being motivated, having the right thoughts, and saying the right words costs us nothing, but can get us everything we ever need.

Jax wears angst like an accessory. Black tends to be his aesthetic unless he needs to wear McCoy’s white branding. His daily wardrobe includes Doc Martens, T-shirts, and ripped jeans. He rocks jackets with slogans and decorates his tattooed fingers with rings. To put it lightly, he’s bad to the last British bone in his body. No matter how attractive he is, his guarded hazel eyes scream to stay the hell out of his way. Not to mention his attitude toward me is about as friendly as walking down a dark alley at midnight.

focus and attitude, he’d declared. Which one had been right? Was there more I could do? A name and a category for what I was? “Can you project?” Kate asked interestedly. “Project?” I asked. “Push it out from yourself,” Kate explained. “Shield someone besides yourself.” “I don’t know. I’ve never tried. I didn’t know I should do that.” “Oh, you might not be able to,” Kate said quickly. “Heavens knows I’ve been working on it for centuries and the best I can do is run a current over my skin.” I stared at her, mystified. “Kate’s got an offensive skill,” Edward said. “Sort of like Jane.” I flinched away from Kate automatically, and she laughed. “I’m not sadistic about it,” she assured me. “It’s just something that comes in handy during a fight.” Kate’s words were sinking in, beginning to make connections in my mind. Shield someone besides yourself, she’d said. As if there were some way for me to include another person in my strange, quirky silent head. I remembered Edward cringing on the ancient stones of the Volturi castle turret. Though this was a human memory, it was sharper, more painful than most of the others—like it had been branded into the tissues of my brain. What if I could stop that from happening ever again? What if I could protect him? Protect

It seems to us that there are four great collective sociological assumptions in the modern world. By this we mean not only the Western world, but all the world that shares a modern technology and is structured into nations…. That man’s aim in life is happiness, that man is naturally good, that history develops in endless progress, and that everything is matter. The other great psychological reflection of social reality is the myth. The myth expresses the deep inclinations of a society. Without it, the masses would not cling to a certain civilization, or its process of development and crisis. It is a vigorous impulse, strongly colored, irrational, and charged with all of man’s power to believe… In our society the two great fundamentals myths on which all other myths rest are Science and History. And based on them are the collective myths that are man’s principal orientations: the myth of Work, the myth of Happiness (which is not the same thing as presupposition of happiness), the myth of the Nation, the myth of Youth, the myth of Hero. Propaganda is forced to build on those presuppositions and to express these myths, for without them nobody would listen to it. And in so building it must always go in the same direction as society; it can only reinforce society. A propaganda that stresses virtue over happiness and presents man’s future as one dominated by austerity and contemplation would have no audience at all. A propaganda that questions progress or work would arouse distain and reach nobody; it would immediately be branded as an ideology of the intellectuals, since most people feel that the serious things are material things because they are related to labor, and so on. It is remarkable how the various presuppositions and aspects of myths complement each other, support each other, mutually defend each other: If the propagandist attacks the network at one point, all myths react to the attack. Propaganda must be based on current beliefs and symbols to reach man and win him over.

Obviously, in those situations, we lose the sale. But we’re not trying to maximize each and every transaction. Instead, we’re trying to build a lifelong relationship with each customer, one phone call at a time. A lot of people may think it’s strange that an Internet company is so focused on the telephone, when only about 5 percent of our sales happen through the telephone. In fact, most of our phone calls don’t even result in sales. But what we’ve found is that on average, every customer contacts us at least once sometime during his or her lifetime, and we just need to make sure that we use that opportunity to create a lasting memory. The majority of phone calls don’t result in an immediate order. Sometimes a customer may be calling because it’s her first time returning an item, and she just wants a little help stepping through the process. Other times, a customer may call because there’s a wedding coming up this weekend and he wants a little fashion advice. And sometimes, we get customers who call simply because they’re a little lonely and want someone to talk to. I’m reminded of a time when I was in Santa Monica, California, a few years ago at a Skechers sales conference. After a long night of bar-hopping, a small group of us headed up to someone’s hotel room to order some food. My friend from Skechers tried to order a pepperoni pizza from the room-service menu, but was disappointed to learn that the hotel we were staying at did not deliver hot food after 11:00 PM. We had missed the deadline by several hours. In our inebriated state, a few of us cajoled her into calling Zappos to try to order a pizza. She took us up on our dare, turned on the speakerphone, and explained to the (very) patient Zappos rep that she was staying in a Santa Monica hotel and really craving a pepperoni pizza, that room service was no longer delivering hot food, and that she wanted to know if there was anything Zappos could do to help. The Zappos rep was initially a bit confused by the request, but she quickly recovered and put us on hold. She returned two minutes later, listing the five closest places in the Santa Monica area that were still open and delivering pizzas at that time. Now, truth be told, I was a little hesitant to include this story because I don’t actually want everyone who reads this book to start calling Zappos and ordering pizza. But I just think it’s a fun story to illustrate the power of not having scripts in your call center and empowering your employees to do what’s right for your brand, no matter how unusual or bizarre the situation. As for my friend from Skechers? After that phone call, she’s now a customer for life. Top 10 Ways to Instill Customer Service into Your Company   1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.   2. Make WOW a verb that is part of your company’s everyday vocabulary.   3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.   4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.   5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts.   6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.   7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.   8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.   9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.

Future historians, I hope, will consider the American fast food industry a relic of the twentieth century — a set of attitudes, systems, and beliefs that emerged from postwar southern California, that embodied its limitless faith in technology, that quickly spread across the globe, flourished briefly, and then receded, once its true costs became clear and its thinking became obsolete. We cannot ignore the meaning of mad cow. It is one more warning about unintended consequences, about human arrogance and the blind worship of science.The same mindset that would add 4-methylacetophenone and solvent to your milkshake would also feed pigs to cows. Whatever replaces the fast food industry should be regional, diverse, authentic, unpredictable, sustainable, profitable — and humble. It should know its limits. People can be fed without being fattened or deceived.This new century may bring an impatience with conformity, a refusal to be kept in the dark, less greed, more compassion, less speed, more common sense, a sense of humor about brand essences and loyalties, a view of food as more than just fuel.Things don’t have to be the way they are. Despite all evidence to the contrary, I remain optimistic.

C. M. Knaphle, Jr., of Philadelphia had tried for years to sell fuel to a large chain-store organization. But the chain-store company continued to purchase its fuel from an out-of-town dealer and haul it right past the door of Knaphle’s office. Mr. Knaphle made a speech one night before one of my classes, pouring out his hot wrath upon chain stores, branding them as a curse to the nation. And still he wondered why he couldn’t sell them. I suggested that he try different tactics. To put it briefly, this is what happened. We staged a debate between members of the course on whether the spread of the chain store is doing the country more harm than good. Knaphle, at my suggestion, took the negative side; he agreed to defend the chain stores, and then went straight to an executive of the chain-store organization that he despised and said: “I am not here to try to sell fuel. I have come to ask you to do me a favor.” He then told about his debate and said, “I have come to you for help because I can’t think of anyone else who would be more capable of giving me the facts I want. I’m anxious to win this debate, and I’ll deeply appreciate whatever help you can give me.” Here is the rest of the story in Mr. Knaphle’s own words: I had asked this man for precisely one minute of his time. It was with that understanding that he consented to see me. After I had stated my case, he motioned me to a chair and talked to me for exactly one hour and forty-seven minutes. He called in another executive who had written a book on chain stores. He wrote to the National Chain Store Association and secured for me a copy of a debate on the subject. He feels that the chain store is rendering a real service to humanity. He is proud of what he is doing for hundreds of communities. His eyes fairly glowed as he talked, and I must confess that he opened my eyes to things I had never even dreamed of. He changed my whole mental attitude. As I was leaving, he walked with me to the door, put his arm around my shoulder, wished me well in my debate, and asked me to stop in and see him again and let him know how I made out. The last words he said to me were: “Please see me again later in the spring. I should like to place an order with you for fuel.” To me that was almost a miracle. Here he was offering to buy fuel without my even suggesting it. I had made more headway in two hours by becoming genuinely interested in him and his problems than I could have made in ten years trying to get him interested in me and my product.

The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour.

Segmentation: Consumers’ purchasing behavior and attitudes towards brands differ from one market sector to another, depending largely on product-, market- and distribution-related factors. For this reason, the value of a brand can only be determined precisely through the separate assessment of individual segments that represent a homogenous customer group. Apart from this, brand management can only obtain the insights it needs to increase the brand’s value systematically if the brand has been evaluated in all its segments.

There has never been a more urgent time than now for you to seek to maximize your potential for achieving greater balance in your life.

Your leaders and staff are the face of your brand. Often they are the front line of your brand story. Their job is to show the world what your business stands for. Their posture, their attitude, and their influence trickle down through the organization and affect it. A good leader maps out the vision for the business.

That left Sassy, who was … well, quite sassy. She had all the attitude of royalty, like if Petunia didn't feed her the food she liked. Forget store brand, all she'd eat was Fancy Feast.

Good posture is important for health reasons, as well as for your appearance, because it reflects your personal attitude.

More than attitude, posture has also been used throughout history to communicate one’s status in society.

Next!’ The judgement issues summarily from the review panel before Sexecutioner has even a chance to drop his first motherfucker. For a moment, the boys remain rooted to the spot in ungangsta-like attitudes of woundedness, mocked by the drumbeat that is still thumping around them; then, unplugging the ghettoblaster, they clamber down and make the walk of shame to the exit. ‘What in God’s name was that?’ the Automator says as soon as they have left. Trudy peers down at her clipboard. ‘ “Original material.” ’ ‘Our old friend original material,’ the Automator says grimly. ‘I’ve had some plumbing mishaps that sounded a little like those guys.’ ‘It did have a certain rough-hewn vitality,’ Father Laughton moderates. ‘I’ve said it before, Padre, this concert’s not about rough-hewn. It’s not about “doing your best”. I want professionalism. I want pizazz. I want this concert to put the Seabrook name out there, tell the world what we’re all about.’ ‘Education?’ ‘Quality, damn it. A brand right at the top of the upper end of the market. God knows that’s not going to be easy. I’ve given serious thought to bussing in other kids, talented kids, just so we don’t have to drop the curtain after half an hour –

All a brand really needs to do, to start getting a greater return, is adopt an attitude of extreme curiosity. With

You are only as authentic as the substance you have inside you. Having others take your examinations or doing your assignments and projects is to reduce the level of authenticity of your qualification as well as your personal brand. Master your chosen area of study to the highest level and demonstrate that you have full knowledge as a specialist. Let the depth of your knowledge make you sought after and respected. Define yourself and be authentic.

Why is the world in need of a leader like you? You must lead for significant impact. As a leader, find the “cause” driving your leadership brand and pursue its resolution with passion and excellence.

Top 10 Ways to Instill Customer Service into Your Company 1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top. 2. Make WOW a verb that is part of your company’s everyday vocabulary. 3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare. 4. Realize that it’s okay to fire customers who are insatiable or abuse your employees. 5. Don’t measure call times, don’t force employees to upsell, and don’t use scripts. 6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well. 7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize. 8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company. 9. Find and hire people who are already passionate about customer service. 10. Give great service to everyone: customers, employees, and vendors.

It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different.

This is not the time to pity party, there is plenty to party on, if only you learn how to play properly, position, and promote yourself.

If American Jews are to effect change in Israel to make room for their brand of pluralism, they need numbers. No political change is ever possible without numbers. And there are no numbers in Israel for the kind of Judaism that Americans have in America. To get the big numbers, liberal American Jews have to decide who their actual potential allies are. If they seek Israeli Jews who will have a positive attitude towards religion, then they are likely to be non-liberal Orthodox Jews who reject their form of practice completely. If they seek Israeli Jews who will share their values of pluralism, equality, tolerance, feminism and liberalism, they are, by and large, likely to be the shrimp-eating-Shabbat-driving Jews, whose attitudes to religion range from revulsion to apathy. If Conservative, Reform and generally liberal American Jews seek partners in Israel who share both their liberal values and positive attitude towards religion, they will limit themselves to a pool of citizens that is barely likely to get one seat in the Knesset.

It was tempting to think that the attitudes of these students would change over time, either because a slowdown in China’s growth rate would thwart their material expectations or because, having reached a certain measure of economic security, they would start wanting those things the GDP couldn’t measure. But that was hardly guaranteed. In fact, China’s economic success had made its brand of authoritarian capitalism a plausible alternative to Western-style liberalism in the minds of young people not just in Shanghai but across the developing world.

No one needs to be around someone who dulls the shine on a brand new penny.

Each day is a brand new episode of your life. If nothing is changing, you're watching reruns. Mindset matters... If you want something different, DO something different. "Same crap, different day" doesn't describe the day; it describes your attitude towards it.

The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.

For many people and companies, the only place they are seen by others "in person" is on the Internet. Having a stand-out, consistent brand is imperative.

Is YOUR brand consistent and congruent with your desired outcomes?