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Ethical risk to stock price The stock price of a company might be affected greatly by ethical scandals. BP, for example, suffered great value to its stock price as a result of the Deepwater Horizon disaster in the Gulf of Mexico. In the month following this crisis, its stock price fell from USD 60 to USD 27 in a month. A fall in stock price can be something that destroys careers or leads to takeovers of the entire company. So this is something successful CEOs will seek to avoid.
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Christoph Bartneck (An Introduction to Ethics in Robotics and AI (SpringerBriefs in Ethics))