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They then took turns cold-calling these people to ask if they were available to have lunch. Among the harassed was the head of marketing for the Toronto Blue Jays baseball team, a business writer for the Globe and Mail, and a top executive at the Bank of Nova Scotia, Peter Nicholson. Nicholson remembered the boys’ call well. “I was not in the habit of getting out-of-the-blue requests,” he said. “I was perfectly prepared to have lunch with a couple of kids that had that kind of gumption.” It took six months to get on Nicholson’s calendar, but, sure enough, the Musk brothers made a three-
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