“
The name of my blog was already Life from Scratch, and the food became a natural extension. It turned out that writing about food was the perfect jumping board to discussing the rest of my life too. If nothing interesting was happening, I could talk about how I learned to roast potatoes (the trick: put the cubed potatoes in a bag; splash in the olive oil, salt, rosemary, and garlic powder; and then shake to coat each potato evenly.)
”
”
Melissa Ford (Life From Scratch)
“
In the past few years, more and more passionate debates about the nature of SFF and YA have bubbled to the surface. Conversations about race, imperialism, gender, sexuality, romance, bias, originality, feminism and cultural appropriation are getting louder and louder and, consequently, harder to ignore. Similarly, this current tension about negative reviews is just another fissure in the same bedrock: the consequence of built-up pressure beneath. Literary authors feud with each other, and famously; yet genre authors do not, because we fear being cast as turncoats. For decades, literary writers have also worked publicly as literary reviewers; yet SFF and YA authors fear to do the same, lest it be seen as backstabbing when they dislike a book. (Small wonder, then, that so few SFF and YA titles are reviewed by mainstream journals.) Just as a culture of sexual repression leads to feelings of guilt and outbursts of sexual moralising by those most afflicted, so have we, by denying and decrying all criticism that doesn’t suit our purposes, turned those selfsame critical impulses towards censorship.
Blog post: Criticism in SFF and YA
”
”
Foz Meadows
“
The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors.
We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites.
We are reporters because we have to fill up all those media chan- nels with relevant content.
We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient.
”
”
Maxim Behar (The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR)
“
Imagine you are a reader perusing reviews of a brand new title to decide if that book is right for you. All the reviews are positive, glowing reports, and you purchase the book feeling confident it’s a winner based on the high ratings it’s sporting. Then after reading it, your excitement and warm fuzzy feelings over the title (and those reviews) have vanished. We must not have read the same book, you begin to wonder. So you go back and look at the reviews again. Now there are several low reviews posted— ARCs that were previously held back. And low and behold, the less than stellar reviews point to the same issues you had. Don’t you feel duped? You should because under this scenario the review system didn't give you an ample sampling of varied opinions.
”
”
Book –Bosomed in Mythbusting the Book Review System
“
Dear KDP Author,
Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year.
With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion.
Well… history doesn’t repeat itself, but it does rhyme.
Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive.
Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.
The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.
Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.
Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.
”
”
Amazon Kdp
“
Get Noticed In Cyber Space With SEO
Do you own a website or blog and want to get the most out of it by increasing your traffic without spending a dime? Then you should look into the world of search engine optimization! Search engine optimization gets more people to your site for free. Read on to learn how you, too, can do this!
When designing your site for SEO, make sure to include relevant keywords in the title tag. Since these words will show up as the title to your page, it is the single most important place to put the relevant keywords. However, make sure your title tag is no more than six to seven words in length.
Using flash files is not a good idea for search engine optimization. Be aware of using flash as it can be very slow to load, and users will get frustrated. In addition, search engine spiders will not read keywords that are found in flash files.
When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can't be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.
When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process.
With search engine optimization, your blog or website can get way more traffic by appearing early on lists of search results for terms related to your business. Apply these easy, free, and effective techniques to maximize your traffic and use that traffic to maximize your profits. Why wait? Start now!
Use these tips for successful SEO of any business online and try visit holisticmade.com
”
”
digital marketing agency phoenix
“
Important Note: According to experienced bloggers, the best spot to place an ad is right under the title of a blog entry. You can use Quick Adsense to place ads on that spot
”
”
Andrew Johansen (Blogging: The Ultimate Beginner's Guide to Make Money Blogging)
“
Bloggers consider this as one of the most important SEO techniques. Basically, title tags are the words/phrases/sentences that appear at the top section of a browser. Search engines consider the title tags of a website while determining its rank
”
”
Andrew Johansen (Blogging: The Ultimate Beginner's Guide to Make Money Blogging)
“
The Ultimate Guide To SEO In The 21st Century
Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice!
To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.
An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results.
One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.
Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!
”
”
search rankings
“
Do You Know How Search Engine Optimization Can Help You?
In order to market your website and/or business effectively, you need to have the proper information to guide you along the way. Without the right info, you'll be swinging blindly in the most competitive marketplace in the world. Read the article below and find out about some tips you can use for optimizing your website.
You will need to make your website pop up in the google search results. Build a really solid website and use search engine optimization to get it found. If other local businesses in your area don't have this, you will stand out like a shining star from the crowd.
When it comes to linking your keywords, whether on your own site or on someone else's, quality beats quantity any day of the week. Make sure that your keywords are linked naturally in quality content. One proper, quality link will earn you much higher placement than 10 garbage links. Since web business is a marathon, it is good to plan around quality so that you last the long haul.
To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
A great way to get more people to your site is to list your site with Google so that when people search through Google your page will come up. Listing your site in this way, will give you a vast venue where thousands of people will be introduced to your site and to your links.
The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.
Linking to lists is very popular for website owners and bloggers and can help your search engine optimization. You can find a lot of articles on the internet that are written as a top 10 list or top 100 list of tips or small facts. If possible, present well- written articles with relevant content composed as lists with numbers, not bullets, such as "10 ways to buy a new car."
It's all about what the websites want in SEO, and that's what you need to realize. It doesn't matter if you're a simple blog or a legitimate business; you still need the proper optimization if you hope to achieve a high ranking. What you've read here will help you achieve that, but you still need to put the information to good use.
”
”
search rankings
“
craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.
”
”
Meera Kothand (300 Email Marketing Tips: Critical Advice And Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email)
“
The dog account’s popularity spread beyond her family and friends to a few thousand people. But on a Monday night in December 2012, the account started gaining fans around the world. After Toffey posted three pictures of Tuna on the Instagram blog that night, the dog’s following grew from 8,500 to 15,000 within 30 minutes. Dasher pulled to refresh the page: 16,000. By the next morning, Tuna was at 32,000 followers. Dasher’s phone started ringing with media requests from around the world. Anderson Cooper’s talk show offered to fly her to DC; she appeared via webcast, thinking it wouldn’t be feasible to take a vacation day. But as requests for appearances continued to come in, her friends warned her about what was coming before she realized it: she would have to quit her job at the Pacific Design Center in Los Angeles and run her dog’s account full-time. It sounded ridiculous, so she took a month off to test the theory. Sure enough, BarkBox, which made a subscription box for pet items, was willing to sponsor Dasher and her friend on an eight-city tour with Tuna. People in various cities came up to her, crying, telling her they were struggling with depression or anxiety and that Tuna was bringing them joy. “That was the first time that I realized how much weight these posts had for people,” Dasher later recalled. “And that’s also when I realized I wanted to do this full-time.” Her life became about managing Tuna’s fame. Berkley, part of Penguin Random House, signed her up to write a book titled Tuna Melts My Heart: The Underdog with the Overbite. That led to more brand deals, plus merchandising to put Tuna’s likeness on stuffed animals and mugs. In her book’s acknowledgments, she thanks Tuna most of all, but also Toffey for sharing the post that changed her life. The tastes of one Instagram employee directly affected her financial success, but also the habits of the two million people who now follow that dog—including Ariana Grande.
”
”
Sarah Frier (No Filter: The inside story of Instagram)
“
But I’ve learned from that young girl who once felt helpless, and I am no longer in the place I once was, even if the gossip blogs tempt to pull me back in. I’m here to say that we are all allowed the space to grow and evolve. To not be ashamed of our past or our journey to find a place of healing. Because we are more than our circumstances, more than the titles bestowed upon us. We are worthy, we are loved, and we are strong women who don’t cower to man children who have no power over us. And maybe some of us have a Monarch with a mean right hook in our corner that you shouldn’t mess with.
”
”
Millie Perez (Strikeout (New York Monarchs, #1))
“
Returning to the top panel, you have an opportunity to list links to your website or blog. Don’t settle for LinkedIn’s default language of “company website” or “blog” (instructions on how to do this are below). Instead, use your blog title or the name of your book, and include links to your blog, Amazon, iTunes, or wherever people can purchase your book.
”
”
Frances Caballo (Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books)
“
BlogLink This application will automatically send updates to LinkedIn each time you add a new post and will include your blog title and the first few sentences. Alternatively,
”
”
Frances Caballo (Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books)
“
Tabs linking to your website or blog are great for Search Engine Optimization (SEO) and book sales. SEO comprises methods you use—such as these tabs—for getting your name and your book title on the first page of Google’s search results.
”
”
Frances Caballo (Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books)
“
Adsense ads match that, but I saw a nice increase when I changed the ad titles to the old standard Link Blue (aka #0000FF).
”
”
Bob Lotich (How To Make Money Blogging: How I Replaced My Day-Job With My Blog)
“
immediately, generally in less than 60 seconds. The download progress will display below the book’s cover or title on the Home screen indicating the download status. A New banner on the book indicates when the book is ready to be opened. Newspapers, magazines, and blogs are sent to your device as soon as they're published—often even before they're available in print. If your Kindle is in Airplane Mode when a new issue of a periodical becomes available, the issue will be delivered automatically the next time you have a wireless connection.
”
”
Amazon (Kindle User's Guide)
“
If you haven't proclaimed it in your own life, do it now. Say, "I am an artist.
”
”
Teresa R. Funke, Bursts of Brilliance for a Creative Life blog
“
In my experience, the books that tend to flop upon release are those where the author goes into a cave for a year to write it, then hands it off to the publisher for release. They hope for a hit that rarely comes. On the other hand, I have clients who blog extensively before publishing. They develop their book ideas based on the themes that they naturally gravitate toward but that also get the greatest response from readers. (One client sold a book proposal using a screenshot of Google queries to his site.) They test the ideas they’re writing about in the book on their blog and when they speak in front of groups. They ask readers what they’d like to see in the book. They judge topic ideas by how many comments a given post generates, by how many Facebook “shares” an article gets. They put potential title and cover ideas up online to test and receive feedback. They look to see what hot topics other influential bloggers are riding and find ways of addressing them in their book.* The latter achieves PMF; the former never does. One is growth hacking; the other, simply guessing.
”
”
Ryan Holiday (Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising)
“
The Kindle Store offers a wide selection of Kindle books, Kindle Singles, newspapers, magazines, and blogs. To access the store, tap the top of the screen to display the toolbars, then tap the Shopping Cart button. You can also select Shop Kindle Store from some menus. To navigate within the Kindle Store, simply tap on any area of interest, then swipe left and right or up and down to move around pages and lists. You can search for a title, browse by category, check out the latest best sellers, or view recommendations personalized just for you. The Kindle Store lets you see details about titles, read customer reviews, and even download book samples. When you're ready to make a purchase, the Kindle Store securely uses your Amazon 1-Click payment method. After you order, the Amazon Whispernet service delivers the item directly to your Kindle via your wireless connection. Books are downloaded to your Kindle immediately, generally in less than 60 seconds. Newspapers, magazines, and blogs are sent to your device as soon as they're published—often even before they're available in print. If your Kindle is in Airplane Mode when a new issue of a periodical becomes available, the issue will be delivered automatically the next time you have a wireless connection.
”
”
Amazon (Kindle Paperwhite User's Guide 2nd Edition)
“
While misperceptions and fears rooted in pride are not the responsibility of the person making an online comment or writing a public blog post, it is the Christian's responsibility to ask themselves if they know all the facts surrounding the situation and to ask God for discernment before hitting the "post" or "share" button. While these catchy titles and trending articles may generate attention for a cause we all care about, it may do more harm than help in the long run. If you want to influence people and motivate people to change, you've got to love them well. This truth applies to your relationship with your teenage son, your neighbor, your coworker... and your church leader.
”
”
Amy Fenton Lee (Leading a Special Needs Ministry)
“
career website Glassdoor. On its blog Mario Nuñez posted an article titled “Does Money Buy Happiness? The Link Between Salary and Employee Satisfaction,” which revealed something quite surprising.
”
”
Jacob Morgan (The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate)
“
You don’t necessarily have to find your exact idea on Amazon. It’s good to have something unique to offer the marketplace. But it’s important to know if similar ideas sell well. For instance, let’s say you’re in the fitness and nutrition tips for women market. You’re not sure if this topic has a readership in the digital platform. So you’ll hop over to Amazon.com to see what sells. What you find is a variety of titles that sell (at least) 10+ copies each day: ** 1 Day Diet (#8,598) ** Running Sucks (#4,626) ** Flat Belly Diet (#10,823) ** The New Abs Diet for Women (#8,910) ** Six Weeks to Sleeveless and Sexy (#9,973) All these ideas are geared towards the fitness/nutrition for women market. So this is good evidence that people are buying this kind of information. Step #4: Find a Hook for Your Book Right now, you might have a single great idea or you might have a bunch of different topics. What you need to do next is to take each idea and find an angle that will help it sell. It’s not enough to write about a benefit (i.e.: lose weight, get a girl, start a business). Instead you want a compelling title that grabs people’s attention. What you want is a “hook.” A hook is the desired outcome the reader receives when he or she applies what you teach. Done correctly, the hook is an elevator pitch that explains your core concept in a punchy sentence. Personally, I think it’s important to find your hook before you write your book. That way you’ll have a rough idea of what information to include. A hook can include a number of factors: ** An attention grabber (Running Sucks, Super Brain, Why Men Love Bitches) ** A benefit-driven title (Getting Things Done, How to Win Friends and Influence People, Love Yourself Like Your Life Depends on It) ** A time-specific result (4-Hour Work Week, The 17-Day Diet, 21 Days to a More Disciplined Life) ** A numbered list of content (21 Prayers of Gratitude, How to Make Him Beg to Be Your Boyfriend in 6 Simple Steps, 52 Small Changes) ** A keyword-specific title (Make Money Online, How to Lose Weight Fast, Get a Girlfriend) You can use more than one hook. Some people combine a few to come up with an interesting title. EXAMPLE: Last month I published an eBook titled: My Blog Traffic Sucks! 8 Simple Steps to Get 100,000 Visitors without Working 8 Days a Week. This was a unique hook because it had multiple factors in the title: ** An attention grabber (My Blog Traffic Sucks!)
”
”
Steve Scott (How to Write a Non-fiction Ebook in 21 Days)
“
Retention is the most critical metric in understanding a product, but most of the time, the data is not pretty. When you look at the engagement data for the entire industry, the data has told the same story over and over—users don’t stick to their apps. One study50 published on tech blog TechCrunch told the story in its headline: “Nearly 1 in 4 people abandon mobile apps after only one use.” The authors looked at data from 37,000 users to show that a large percentage of users would quit an app after just a single try. Unfortunately, I’ve found similar results. In collaboration with Ankit Jain, a former product manager at Google Play, I published an essay titled “Losing 80% of mobile users is normal,” which illustrated the rapid decay that happens right after a new user signs up to a product. Of the users who install an app, 70 percent of them aren’t active the next day, and by the first three months, 96 percent of users are no longer active. The shape of the retention curve matters a lot—ideally, the curve levels out over time, indicating that some users consistently come back. But this is not true for the average app—its curve consistently falls over time, eventually whittling itself to zero. The brutal conclusion is that the usual result for most apps is failure—but there are, of course, exceptions. This is why out of the 5+ million apps on iOS and Android, just a few hundred have large audiences, and only a few dozen dominate all of people’s time and attention. Data from analytics company comScore, revealed that people spend 80 percent with just three apps51—and I’m sure you can guess which ones.
”
”
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
“
I read a post on Palestinian Refugee ResearchNet’s blog claiming that Facebook was blocking the term “Palestinian” from being used in page titles. The post included a screenshot of an attempt to create a page called “Palestinian Refugee ResearchNet,” with a warning splashed across the top that read: “Our automated system will not allow the name ‘Palestinian Refugee ResearchNet.’ It may violate our Pages Guidelines or contain a word or phrase that is blocked to prevent the creation of unofficial or otherwise prohibited Pages. If you believe this is an error, please contact our Customer Support team.” The blogger, Rex Brynen, tested several similar titles, replacing “Palestinian” with “Israeli” and “Afghan.” Both worked, so he wrote to the support team.
”
”
Jillian York (Silicon Values: The Future of Free Speech Under Surveillance Capitalism)
“
Switching over Entire Networks Part of why cherry picking can be dangerous for the incumbent is that the upstart networks can reach over and directly acquire an entire set of users who have been conveniently aggregated on your network. It’s just software, after all, and users can spread competitors within an incumbent’s network by using all the convenient communication and social tools. Airbnb is again an example of this. The company not only unbundled Craigslist and turned the shared rooms idea into an entire product, but they actually used Craiglist users to advertise Airbnb to other users. How? Early on, Airbnb added functionality so that when a host was done setting up their listing, they could publish it to Craigslist, with photos, details, and an “Interested? Got a question? Contact me here” link that drove Craigslist users back to Airbnb. These features were accomplished not by using APIs provided by Craigslist, but by reverse-engineering the platform and creating a bot to do it automatically—clever! I first wrote about this in 2012 on my blog, in a post titled “Growth Hacker is the new VP Marketing” with this example in mind. By the time Craigslist decided it didn’t like this functionality and disabled it, months had passed and Airbnb had formed its atomic network. The same thing happened in the early days of social networks, when Facebook, LinkedIn, Skype, and others grew on the back of email contacts importing from Hotmail, Yahoo Mail, and other mail clients. They used libraries like Octazen—later acquired by Facebook—to scrape contacts, helping the social networks grow and connect their users. At the time, these new social networks didn’t look like direct threats to email. They were operating within niche parts of messaging overall, focused on college and professional networks. It took several years for the email providers to shut down access after recognizing their importance. When an incumbent has its network cherry-picked, it’s extra painful along two dimensions: First, any network that is lost is unlikely to be regained, as anti-network effects kick back in. And second, the decline in market share hits doubly hard, which has implications for being able to raise money.
”
”
Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
“
I'm excited to announce ROOKIE FATHER is available for pre-order.
Familius, the publisher, will release the title in January, 2022. The blog provides a list of online retailers that offer the title today.
TheRookieFather.com
”
”
Kendall Smith
“
you can ask it to create an outline (which you can later use to generate the whole blog - I’ll show this in the next example) Prompt: Write a 7-paragraph outline for a blog post with the title "The Legalities of Drone Flying: Understanding FAA Regulations and Best Practices
”
”
Neil Dagger (The ChatGPT Millionaire (Chat GPT Mastery))
“
Simplicity is Important: If you give your potential audience too much to click on, then they click on nothing. Your front page should feature three things prominently. A logo or title of some sort indicating what your blog does, as well as a great “About Me” page that lets people know who you are and why you have a blog. A featured article or article of the day that you want to use to draw people in. And finally, some sort of easy way to find previous posts or a table of contents.
”
”
Raza Imam (Six Figure Blogging Blueprint: How to Start an Amazingly Profitable Blog in the Next 60 Days (Even If You Have No Experience) (Digital Marketing Mastery Book 3))
“
When using keywords, you should always have a primary keyword. This keyword will appear in your title, your introduction, the middle of your article, and at the end of your post. You can also have secondary keywords that get sprinkled throughout the rest of the blog post.
”
”
Raza Imam (Six Figure Blogging Blueprint: How to Start an Amazingly Profitable Blog in the Next 60 Days (Even If You Have No Experience) (Digital Marketing Mastery Book 3))
“
a blog titled, “Fat Protocols.” Monegro’s thesis is as follows: The Web is supported by protocols like the transmission control protocol/Internet protocol (TCP/IP), the hypertext transfer protocol (HTTP), and simple mail transfer protocol (SMTP), all of which have become standards for routing information around the Internet. However, these protocols are commoditized, in that while they form the backbone of our Internet, they are poorly monetized. Instead, what is monetized is the applications on top of the protocols. These applications have turned into mega-corporations, such as Facebook and Amazon, which rely on the base protocols of the Web and yet capture the vast majority of the value.
”
”
Chris Burniske (Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond)
“
Fourth-wave feminists are trying to get ‘All men are trash’ or just ‘Men are trash’ trending on social media. One of those who whipped this along is the British fourth-wave feminist writer Laurie Penny, author of various blog compilation books, including the charmingly titled Bitch Doctrine (2017). In February 2018 Penny could be found on Twitter saying, ‘“Men are trash” is a phrase I adore because it implies waste.
”
”
Douglas Murray (The Madness of Crowds: Gender, Race and Identity)
“
years later, she wrote a blog post titled “Understanding America for the Non-American Black: What Hispanic Means.” Hispanic means the frequent companions of American blacks in poverty rankings, Hispanic means a slight step above American blacks in the American race ladder, Hispanic means the chocolate-skinned woman from Peru, Hispanic means the indigenous people of Mexico. Hispanic means the biracial-looking folks from the Dominican Republic. Hispanic means the paler folks from Puerto Rico. Hispanic also means the blond, blue-eyed guy from Argentina. All you need to be is Spanish-speaking but not from Spain and voilà, you’re a race called Hispanic.
”
”
Chimamanda Ngozi Adichie (Americanah)
“
Do Things That Don’t Scale” taught me the importance of the ‘dirty work’ startups have to accomplish in the early days, like focusing on a deliberately narrow market to test the product or going out of their way to acquire users, and make them happy with insane attention-to-detail as if they’re a consultant with only one client. These are just three of the 174 essays currently on Paul’s site. There are a few resources that summarize the content or present a “Top 10,” but at this stage I think the best move is to read the above blogs and a few other articles where the title catches your eye.
”
”
Bradley Miles (#BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1))
“
Jeffrey Lewis, an honorable EMP critic that is despised and derided by name by such EMP advocates as Peter Pry has made excellent commentaries and done great research on the EMP “threat inflation industry” as he calls it. He wrote a piece on ForeignPolicy.com titled, “The EMPire Strikes Back” on May 23, 2013 that described the sensational doom-and-gloom falsely attributed to EMP. However, referencing that article in a blog post titled “More EMP Nonsense” on June 10, 2013, even Lewis concedes that EMPs are real, but overblown:
”
”
David Hathaway (EMP Hoax)
“
You can also check my blog’s archive for a list of every post I have written or use the search function below my picture in the sidebar to find other posts that might be of interest. My Biography I have worked in the book publishing industry my entire career. I began at Word Publishing while a student at Baylor University. I worked at Word for a total of six years. In addition to serving as vice president of marketing at Thomas Nelson in the mid-80s, I also started my own publishing company, Wolgemuth & Hyatt, with my partner Robert Wolgemuth in 1986. Word eventually acquired our company in 1992. I was a successful literary agent from 1992 until early 1998. However, I really missed the world of corporate publishing. As a result, I rejoined Thomas Nelson in 1998. I have worked in a variety of roles in both divisional and corporate management. I was CEO from August 2005 to April 2011, when I was succeeded by Mark Schoenwald. Additionally I am the former chairman of the Evangelical Christian Publishers Association (2006–2010). I have also written four books, one of which landed on the New York Times best-sellers list, where it stayed for seven months. I am currently working on a new book for Thomas Nelson. It is called Platform: Get Noticed in a Noisy World (May 2012). I have been married to my wife, Gail (follow her on Twitter @GailHyatt), for thirty-three years. We have five daughters, four grandsons, and three granddaughters. We live outside Nashville, Tennessee. In my free time, I enjoy writing, reading, running, and golfing. I am a member of St. Ignatius Orthodox Church in Franklin, Tennessee, where I have served as a deacon for twenty-three years. My Contact Information You can contact me via e-mail or follow me on Twitter or Facebook. Please note: I do not personally review book proposals or recommend specific literary agents. Colophon My blog is built on WordPress 3.1 (self-hosted). My theme is a customized version of Standard Theme, a simple, easy-to-use WordPress theme. Milk Engine did the initial customization. StormyFrog did some additional work. I highly recommend both companies. In terms of design, the body text font is Georgia. The titles and subhead fonts are Trebuchet MS. Captions and a few other random text elements are Arial. Keely Scott took most of my personal photos. Laurel Pankratz also took some. I get most of the photos for my individual
”
”
Michael Hyatt (Platform: Get Noticed in a Noisy World)
“
It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.
”
”
Jeff Gothelf (Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You)
“
Your main keywords can be included in the title of your pages or blog posts. H1, h2, h3 tags. These tags might be placed in the subtitles or headers on your pages. The first paragraph of content. This is extremely important since having the target keywords in the first paragraph ensures that the topic is made clear instantly. Anchor text. This type of text has a clickable hyperlink that will bring readers to another page. Meta description and tags. These
”
”
Phillip Rusell (SEO SECRETS 2019: The Ultimate Guide on how to Mastering Search Engine Optimization FAST!)
“
When you zero in on a title that is accurate, you are setting clear expectations for the audience.
”
”
Jason Wolf (Blogging: Blogging Blackbook: Everything You Need To Know About Blogging From Beginner To Expert (Blogging For Beginners, Blogging Empire))
“
For Amazon, savings are more than a corporate competitive matter. Indeed, the company holds “frugality” up as one of Amazon’s Leadership Principles as it “breeds resourcefulness, self-sufficiency and invention.” In an interview with CBS’s Bob Simon for 60 Minutes, Bezos connected frugality to his #1 rule: Think about the customers’ needs first. “It’s a symbol of spending money on things that matter to customers and not spending money on things that don’t,” Bezos explained to Simon.33 The company still hands out the “Door Desk Award,” a title given internally to select employees who have a “well-built idea” that creates a significant savings for the company and enables lower prices for customers. It’s not just blog names and door desks that keeps the Day 1 mentality visible, either. When Amazon grew to occupy its own office building in Seattle, Bezos named the building “Day 1.” On the side, Bezos added a placard34 reminding everyone who enters the building of the founding Day 1 principle from the 1997 Letter to Shareholders: “There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen. People don’t have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way.” —Bezos (1997 Letter)
”
”
Steve Anderson (The Bezos Letters: 14 Principles to Grow Your Business Like Amazon)
“
These are the ten steps Peg uses to promote a blog post: Write multiple interesting and click-worthy versions of the blog title. Create three images in Canva: 735 by 1102 pixels, 788 by 940 pixels, and 512 by 1024 pixels. Pin the 735-by-1102-pixel image on Pinterest with two links (one in the description field and one in the source field) back to the blog post. Embed the pin in your blog post with the Pinterest widget. Share the link to your post on LinkedIn with the 788-by-940-pixel image. Make sure the image name matches the title of your post, because LinkedIn shows the image name—for example, “image819809754.jpg” is awkward. Create a longer post on Google+ with the 735-by-1102-pixel image, a link to the blog, and a link to your Pinterest post. Share a short post on your Facebook profile and Page with the 788-by-940-pixel image. Add a question to start the conversation on Facebook, along with two links—one to the blog and one to the Pinterest post. Tweet the blog post with the 512-by-1024-pixel image. Schedule additional tweets with quotes from the post using the different titles. Share your article in relevant LinkedIn and Facebook groups and Google+ communities. Add relevant hashtags when you share your post so more people can find it.
”
”
Guy Kawasaki (The Art of Social Media: Power Tips for Power Users)
“
By 2009, Pew blogged about another study, under the title, “Blasé about Blogs.” It was death by fatigue and assimilation. “Sorry I Haven’t Posted” became the most common blog-post subject.
”
”
Joanne McNeil (Lurking: How a Person Became a User)
“
now.” After Ifemelu hung up, still amused, she decided to change the title of her blog to Raceteenth or Various Observations About American Blacks (Those Formerly Known as Negroes) by a Non-American Black. Job Vacancy in America—National Arbiter in Chief of “Who Is Racist” In America, racism exists but racists are all gone. Racists belong to the past. Racists are the thin-lipped mean white people in the movies about the civil rights era. Here’s the thing: the manifestation of racism has changed but the language has not. So if you haven’t
”
”
Chimamanda Ngozi Adichie (Americanah)