Balloon Business Quotes

She walks away as if she were going to disappear. I wonder if I’ll ever see her again." I turned and saw her yellow blouse receding into the distance as she walked along the busy street. She looked like a balloon someone had let loose in the sky. We watched her go.

Here's the other thing I think about. It makes little sense to try to control what happens to your remains when you are no longer around to reap the joys or benefits of that control. People who make elaborate requests concerning disposition of their bodies are probably people who have trouble with the concept of not existing. [...] I imagine it is a symptom of the fear, the dread, of being gone, of the refusal to accept that you no longer control, or even participate in, anything that happens on earth. I spoke about this with funeral director Kevin McCabe, who believes that decisions concerning the disposition of a body should be mad by the survivors, not the dead. "It's non of their business what happens to them whey the die," he said to me. While I wouldn't go that far, I do understand what he was getting at: that the survivors shouldn't have to do something they're uncomfortable with or ethically opposed to. Mourning and moving on are hard enough. Why add to the burden? If someone wants to arrange a balloon launch of the deceased's ashes into inner space, that's fine. But if it is burdensome or troubling for any reason, then perhaps they shouldn't have to.

...feel the fierce way desire tourniquets itself around you and clings Clubland South of Market tweak- chic trannies powder their noses from bullet-shaped compacts and flick their forked tongues like switchblades as they burn the night down bleed day to night to day to Mission sidewalks where pythons hide twenty dollar balloons beneath their tongues which get bartered in smiles quicker than a coke buzz and tossed out through the cracks Cottonmouth kisses camouflage emotions and strike with a vengeance when he wants and she wants and they want and I won't Genet was right, I suppose when he wrote "The only way to avoid the horror of horror is to give in to it" it's the nature of the economy of the business it's the nature of things...

So I got to witness firsthand how those metal links got broken. The muscles in his upper arms pumped to the size of grapefruits, and the fabric of the T-shirt tightened around them almost to tearing… Then the metal gave way with a musical twang, and the chain snaked noisily from the grate, falling to the rain-softened earth with a clunk. “By all means,” John said, brushing his hands together in a self-satisfied way, “let’s call Mr. Smith.” I ducked my head, hiding my blushing cheeks by pretending to be busy putting my cell phone back in my bag. Encouraging his occasional lapses into less than civilized behavior seemed like a bad idea, so I didn’t let on how extremely attractive I’d found what he’d just done. “You know,” I remarked coolly, “I’m already your girlfriend. You don’t have to show off your superhuman strength for me.” John looked as if he didn’t for one minute believe my disinterest. He opened the grate for me with a gentlemanly bow. “Let’s go find your cousin,” he said. “I’d like to be home in time for supper. Where’s the coffin?” “It’s at my mom’s house,” I said. “What?” That deflated his self-satisfaction like a pin through a balloon. He stood stock-still outside the door to his crypt, the word HAYDEN carved in bold capital letters above his head. “What’s it doing there?” “Seth Rector and his girlfriend and their friends asked me if they could build it in my mom’s garage,” I said. “They said it was the last place anyone would look.” John shook his head slowly. “Rector,” he said, grinding out the word. “I should have known.” I threw him a wide-eyed glance. “You know Seth Rector?” “Not Seth,” he said, darkly.

Every business needs a loyal skeptic who isn’t afraid to ask hard questions or point out the flaws in a plan. A room full of overcaffeinated, risk-tolerant entrepreneurs may not like it when a Six asks a question that pops the balloon on their big idea, but someone has to be the voice of anxiety!

When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in this chapter being the content). That was not so long ago, but since then the Internet has ballooned to major significance. If I were selling advertising today, I’d have that seminar online. Think of how this cuts down on your travel expenses. I used to fly all over creation to deliver those seminars. And appointments were harder to get. The education-based marketing concept that you learned in Chapter Four works hand in glove with the ability to do things over the Internet. Here’s the pitch I’d do today: “How would you like to learn to make your advertising literally 10 times more effective? And you can do it right from the comfort of your favorite office chair.” It’s hard to resist such an offer. There are many examples I could give you to flesh out the model of turning your Web site into a community. The examples below are simple and some are even silly, but each shows how far this concept can go and how it helps you capture more leads and build a better brand.

Hello." Her mood deflated as if she'd been pricked with a pin. "Alan." "Shelby." She struggled not to be moved by the quiet,serious tone that should never have moved her.She liked men with a laugh in their voice. "Alan, this has to stop." "Does it? It hasn't even started." "Alan-" She tried to remember her decision to be firm. "I mean it. You have to stop sending me things. You're only wasting your time." "I have a bit to spare," he said mildly. "How was your week?" "Busy.Listen,I-" "I missed you." The simple statement threw the rest of her lecture into oblivion. "Alan, don't -" "Everyday," he continued. "Every night. Have you been to Boston, Shelby?" "Uh...yes," she managed, busy fighting off the weakness creeping into her. Helplessly she stared up at the balloons. How could she fight something so insubstantial it floated? "I'd like to take you there in the fall, when it smells of damp leaves and smoke." Shelby told herself her heart was not fluttering. "Alan, I didn't call to talk about Boston.Now,to put it in very simple terms,I want you to stop calling me, I want you to stop dropping by, and -" Her voice began to rise in frustration as she pictured him listening with that patient, serious smile and calm eyes. "I want you to stop sending me balloons and pigs and everything! Is that clear?" "Perfectly.Spend the day with me." Did the man ever stop being patient? She couldn't abide patient men. "For God's sake, Alan!" "We'll call it an experimental outing," he suggested in the same even tone. "Not a date." "No!" she said, barely choking back a laugh. Couldn't abide it, she tried to remember.She preferred the flashy, the freewheeling. "No,no,no!" "Not bureaucratic enough." His voice was so calm,so...so senatorial, she decided, she wanted to scream. But the scream bubbled perilously close to another laugh. "All right, let me think-a standard daytime expedition for furthering amiable relations between opposing clans." "You're trying to be charming again," Shelby muttered. "Am I succeeding?

The ARM, Adjustable Rate Mortgage, was invented in the early 1980s. Prior to that, those of us in the real estate business sold fixed-rate 7 or 8 percent mortgages. What happened? I was there in the middle of that disaster of an economy when fixed-rate mortgages went as high as 17 percent and the real estate world froze. Lenders paid out 12 percent on CDs but had money loaned out at 7 percent on hundreds of millions of dollars in mortgages. They were losing money, and lenders don’t like to lose money. So the Adjustable Rate Mortgage was born, in which your interest rate goes up when the prevailing market interest rates go up. The ARM was born to transfer the risk of higher interest rates to you, the consumer. In the last several years, home mortgage rates have been at a thirty-year low. It is not wise to get something that adjusts when you are at the bottom of rates! The mythsayers always seem to want to add risk to your home, the one place you should want to make sure has stability. Balloon mortgages are even worse. Balloons pop, and it is always strange to me that the popping sound is so startling. Why don’t we expect it? It is in the very nature of balloons to pop. Wise financial people always move away from risk, and the balloon mortgage creates risk nightmares.

Here’s the other thing I think about. It makes little sense to try to control what happens to your remains when you are no longer around to reap the joys or benefits of that control. People who make elaborate requests concerning disposition of their bodies are probably people who have trouble with the concept of not existing. Leaving a note requesting that your family and friends travel to the Ganges or ship your body to a plastination lab in Michigan is a way of exerting influence after you’re gone—of still being there, in a sense. I imagine it is a symptom of the fear, the dread, of being gone, of the refusal to accept that you no longer control, or even participate in, anything that happens on earth. I spoke about this with funeral director Kevin McCabe, who believes that decisions concerning the disposition of a body should be made by the survivors, not the dead. “It’s none of their business what happens to them when they die,” he said to me. While I wouldn’t go that far, I do understand what he was getting at: that the survivors shouldn’t have to do something they’re uncomfortable with or ethically opposed to. Mourning and moving on are hard enough. Why add to the burden? If someone wants to arrange a balloon launch of the deceased’s ashes into inner space, that’s fine. But if it is burdensome or troubling for any reason, then perhaps they shouldn’t have to. McCabe’s policy is to honor the wishes of the family over the wishes of the dead. Willed body program coordinators feel similarly. “I’ve had kids object to their dad’s wishes [to donate],” says Ronn Wade, director of the Anatomical Services Division of the University of Maryland School of Medicine. “I tell them, ‘Do what’s best for you. You’re the one who has to live with it.

Whether you're a bride or a birthday boy, your options are much the same. Cake comes in chocolate, yellow, or white. Frosting comes in chocolate or vanilla buttercream, or you can opt for whipped cream. Fillings are either chocolate or vanilla custard, fresh bananas, or strawberries or raspberries in season. For birthday cakes, you can have either flowers or balloons in your choice of colors. For wedding cakes, you can add either fondant or marzipan covering, or either smooth or basket-weave buttercream, in white or ivory, with either pearl-like dots or ribbony swags made of frosting, and fondant faux flowers are extra.

Over the last 500 years the idea of progress convinced people to put more and more trust in the future. This trust created credit; credit brought real economic growth; and growth strengthened the trust in the future and opened the way for even more credit. It didn’t happen overnight – the economy behaved more like a roller coaster than a balloon. But over the long run, with the bumps evened out, the general direction was unmistakable. Today, there is so much credit in the world that governments, business corporations and private individuals easily obtain large, long-term and low-interest loans that far exceed current income.

On this bald hill the new year hones its edge. Faceless and pale as china The round sky goes on minding its business. Your absence is inconspicuous; Nobody can tell what I lack. Gulls have threaded the river’s mud bed back To this crest of grass. Inland, they argue, Settling and stirring like blown paper Or the hands of an invalid. The wan Sun manages to strike such tin glints From the linked ponds that my eyes wince And brim; the city melts like sugar. A crocodile of small girls Knotting and stopping, ill-assorted, in blue uniforms, Opens to swallow me. I’m a stone, a stick, One child drops a carrette of pink plastic; None of them seem to notice. Their shrill, gravelly gossip’s funneled off. Now silence after silence offers itself. The wind stops my breath like a bandage. Southward, over Kentish Town, an ashen smudge Swaddles roof and tree. It could be a snowfield or a cloudbank. I suppose it’s pointless to think of you at all. Already your doll grip lets go. The tumulus, even at noon, guargs its black shadow: You know me less constant, Ghost of a leaf, ghost of a bird. I circle the writhen trees. I am too happy. These faithful dark-boughed cypresses Brood, rooted in their heaped losses. Your cry fades like the cry of a gnat. I lose sight of you on your blind journey, While the heath grass glitters and the spindling rivulets Unpool and spend themselves. My mind runs with them, Pooling in heel-prints, fumbling pebble and stem. The day empties its images Like a cup of a room. The moon’s crook whitens, Thin as the skin seaming a scar. Now, on the nursery wall, The blue night plants, the little pale blue hill In your sister’s birthday picture start to glow. The orange pompons, the Egyptian papyrus Light up. Each rabbit-eared Blue shrub behind the glass Exhales an indigo nimbus, A sort of cellophane balloon. The old dregs, the old difficulties take me to wife. Gulls stiffen to their chill vigil in the drafty half-light; I enter the lit house.

Balloons have taught me to reflect more. On earth, my life is fast and hectic, each moment full. It can be too busy. We all need our own space and it’s good to pause and do nothing. It gives us time to think. It recharges our bodies as well as our minds. I often think of the fishermen I watched that Christmas in Japan. It’s in our nature to strive – so I wondered what they looked for in life? They seemed content fishing and feeding their families. They didn’t seem driven to set up fish-canning empires. As far as I knew, they didn’t want to cross the Pacific in a balloon or climb Mount Everest. They took each day as it came. They lived in the moment, and perhaps this is what gave them peace of mind. My grandmother lived life to the full. At the age of

WHEN TRAVELING THROUGH WASHINGTON, DC, one expects to see a few snakes in human clothing. Still, I was concerned when a two-headed boa constrictor boarded our train at Union Station. The creature had threaded himself through a blue silk business suit, looping his body into the sleeves and trouser legs to approximate human limbs. Two heads protruded from the collar of his dress shirt like twin periscopes. He moved with remarkable grace for what was basically an oversize balloon animal, taking a seat at the opposite end of the coach, facing our direction. The other passengers ignored him. No doubt the Mist warped their perceptions, making them see just another commuter. The snake made no threatening moves. He didn’t even glance at us. For all I knew, he was simply a working-stiff monster on his way home.

June Afternoon" Didn't I tell you everything is possible in this deja vu? Try the river boat, the carousel, feed the pigeons, Bar-B-Q. Look at all the people, happy faces all around. Smiling, throwing kisses, busy making lazy sounds It's a bright June afternoon, it never gets dark. Wah-wah! Here comes the sun. Get your green, green tambourine, let's play in the park. Wah-wah! Here comes the sun Some folks are on blankets, slowly daydreaming and reaching for their food. Let's go buy an ice-cream and a magazine with an attitude and put on a cassette, we can pretend that you're a star cos life's so very simple just like la-la-la It's a bright June afternoon... There's a painter painting his masterpiece. There are some squirrels jumping in the trees, There's a wide-eyed boy with a red balloon. All my life I've longed for this afternoon.

Yes. But ceasing sin is the by-product of seeing God. As we see the beauty of God and feel His weightiness in our hearts, our hearts begin to desire Him more than we desire sin. Before the Bible says, “Stop sinning,” it says, “Behold your God!” Think of it like a balloon. There are two ways to keep a balloon afloat. If you fill a balloon with your breath, then the only way to keep it in the air is to continually smack it upward. That’s how religion keeps you motivated: it repeatedly “hits” you. “Stop doing this!” “Get busy with that!” This is my life as a pastor. People come on a Sunday so I can “smack” them about something. “Be more generous!” And they do that for a week. “Go do missions!” And they sign up for a trip. Every week I smack them back into spiritual orbit. No wonder people don’t like being around me. But there’s another way to keep a balloon afloat. Fill it with helium. Then it floats on its own, no smacking required. Seeing the size and beauty of God is like the helium that keeps us soaring spiritually.

The right Brand Promise isn’t always obvious. Naomi Simson — founder of one of the fastest-growing companies in Australia, RedBalloon — was sure she knew what to promise customers who want to give experiences such as hot air balloon rides as gifts, rather than flowers and chocolates. Her promises included an easy-to-use website for choosing one of over 2,000 experiences; recognizable packaging and branding (think Tiffany blue, only in red); and onsite support. It wasn’t until a friend and client mentioned that she was using the website as a source of ideas — but buying the experiences directly from the vendors — that Simson had an “Aha!” moment. She realized that other customers might be doing the same thing, assuming that RedBalloon must be marking up the price of the experiences to cover the costs of the website, packaging, and onsite support. To grow the business, she promised customers they would pay no more for the experiences they bought through RedBalloon than for those purchased directly from the suppliers; otherwise, customers would get 100% of their fee refunded. The company calls this promise, which is technically a pricing guarantee, a “100% Pleasure Guarantee,” to fit its brand.

If a Jewess from the East – her family comes from Cairo, I gather – were to find herself in need of help in Paris, where would she go?’ ‘To her family,’ replied ben-Gideon promptly. ‘I’m not sure she has one in Paris.’ ‘Benjamin, my mother spends eleven and a half hours out of twenty-four going from sister to sister, from aunt to aunt, from the houses of her sisters-in-law and second-cousins to the grandparents of my father’s old business-partners, lugging my sisters along with her, and what do you think they all talk about? Family.’ Ben-Gideon ticked off subjects with his fingers. ‘Who’s marrying whom. Who shouldn’t have married whom and why not. Who’s expecting a child and who isn’t bringing their children up properly. Oh, was she the one who married Avram ben-Hurri ben-Moishe ben-Yakov and is now operating that import business in Prague?  . . .  No, no, that was the OTHER Cousin Rachel who married Avram ben-Hurri ben-Moishe ben-CHAIM and THEY’RE in Warsaw, where THEIR son is a rabbi  . . .  Every rabbi from Portugal to Persia will tell you that women’s minds are incapable of the concentration required for study of the Torah, yet I guarantee you that not a single word of this lore is forgotten. You can drop any Jew over the age of seven naked in the dark out of a balloon anywhere in Europe, and he or she will locate family in time for breakfast.

Saturday is birthday cake day. During the week, the panadería is all strong coffee and pan dulce. But on weekends, it's sprinkle cookies and pink cake. By ten or eleven this morning, we'll get the first rush of mothers picking up yellow boxes in between buying balloons and paper streamers. In the back kitchen, my father hums along with the radio as he shapes the pastry rounds of ojos de buey, the centers giving off the smell of orange and coconut. It may be so early the birds haven't even started up yet, but with enough of my mother's coffee and Mariachi Los Camperos, my father is as awake as if it were afternoon. While he fills the bakery cases, my mother does the delicate work of hollowing out the piñata cakes, and when her back is turned, I rake my fingers through the sprinkle canisters. During open hours, most of my work is filling bakery boxes and ringing up customers (when it's busy) or washing dishes and windexing the glass cases (when it's not). But on birthday cake days, we're busy enough that I get to slide sheet cakes from the oven and cover them in pink frosting and tiny round nonpareils, like they're giant circus-animal cookies. I get to press hundreds-and-thousands into the galletas de grajea, the round, rainbow-sprinkle-covered cookies that were my favorite when I was five. My mother finishes hollowing two cake halves, fills them with candy- green, yellow, and pink this time- and puts them back together. Her piñatas are half our Saturday cake orders, both birthday girls and grandfathers delighting at the moment of seeing M&M's or gummy worms spill out. She covers them with sugar-paste ruffles or coconut to look like the tiny paper flags on a piñata, or frosting and a million rainbow sprinkles.

Everyone knew there had never been a cowardly Confederate soldier and they found this statement peculiarly irritating. He always referred to the soldiers as “our brave boys” or “our heroes in gray” and did it in such a way as to convey the utmost in insult. When daring young ladies, hoping for a flirtation, thanked him for being one of the heroes who fought for them, he bowed and declared that such was not the case, for he would do the same thing for Yankee women if the same amount of money were involved. Since Scarlett’s first meeting with him in Atlanta on the night of the bazaar, he had talked with her in this manner, but now there was a thinly veiled note of mockery in his conversations with everyone. When praised for his services to the Confederacy, he unfailingly replied that blockading was a business with him. If he could make as much money out of government contracts, he would say, picking out with his eyes those who had government contracts, then he would certainly abandon the hazards of blockading and take to selling shoddy cloth, sanded sugar, spoiled flour and rotten leather to the Confederacy. Most of his remarks were unanswerable, which made them all the worse. There had already been minor scandals about those holding government contracts. Letters from men at the front complained constantly of shoes that wore out in a week, gunpowder that would not ignite, harness that snapped at any strain, meat that was rotten and flour that was full of weevils. Atlanta people tried to think that the men who sold such stuff to the government must be contract holders from Alabama or Virginia or Tennessee, and not Georgians. For did not the Georgia contract holders include men from the very best families? Were they not the first to contribute to hospital funds and to the aid of soldiers’ orphans? Were they not the first to cheer at “Dixie” and the most rampant seekers, in oratory at least, for Yankee blood? The full tide of fury against those profiteering on government contracts had not yet risen, and Rhett’s words were taken merely as evidence of his own bad breeding. He not only affronted the town with insinuations of venality on the part of men in high places and slurs on the courage of the men in the field, but he took pleasure in tricking the dignified citizenry into embarrassing situations. He could no more resist pricking the conceits, the hypocrisies and the flamboyant patriotism of those about him than a small boy can resist putting a pin into a balloon. He neatly deflated the pompous and exposed the ignorant and the bigoted, and he did it in such subtle ways, drawing his victims out by his seemingly courteous interest, that they never were quite certain what had happened until they stood exposed as windy, high flown and slightly ridiculous.

Robert was the owner and the Executive Director for 99 Red Balloons Japan Inc and entertainment and event company that provided entertainers decorations for promotions, special events, advertising, and for English language instruction at primary schools. Robert duties as included all facets to the business preparation of English teaching personnel management Web site development and promotion as well as advertising copy and design of company brochures.

Outsourcing requires a tight integration of suppliers, making sure that all pieces arrive just in time. Therefore, when some suppliers were unable to deliver certain basic components like capacitors and flash memory, Compaq's network was paralyzed. The company was looking at 600,000 to 700,000 unfilled orders in handheld devices. The $499 Pocket PCs were selling for $700 to $800 at auctions on eBay and Amazon.com. Cisco experienced a different but equally damaging problem: When orders dried up, Cisco neglected to turn off its supply chain, resulting in a 300 percent ballooning of its raw materials inventory. The final numbers are frightening: The aggregate market value loss between March 2000 and March 2001 of the twelve major companies that adopted outsourcing-Cisco, Dell, Compaq, Gateway, Apple, IBM, Lucent, Hewlett-Packard, Motorola, Ericsson, Nokia, and Nortel-exceeded $1.2 trillion. The painful experience of these companies and their investors is a vivid demonstration of the consequences of ignoring network effects. A me attitude, where the company's immediate financial balance is the only factor, limits network thinking. Not understanding how the actions of one node affect other nodes easily cripples whole segments of the network. Experts agree that such rippling losses are not an inevitable downside of the network economy. Rather, these companies failed because they outsourced their manufacturing without fully understanding the changes required in their business models. Hierarchical thinking does not fit a network economy. In traditional organizations, rapid shifts can be made within the organization, with any resulting losses being offset by gains in other parts of the hierarchy. In a network economy each node must be profitable. Failing to understand this, the big players of the network game exposed themselves to the risks of connectedness without benefiting from its advantages. When problems arose, they failed to make the right, tough decisions, such as shutting down the supply line in Cisco's case, and got into even bigger trouble. At both the macro- and the microeconomic level, the network economy is here to stay. Despite some high-profile losses, outsourcing will be increasingly common. Financial interdependencies, ignoring national and continental boundaries, will only be strengthened with globalization. A revolution in management is in the making. It will take a new, network-oriented view of the economy and an understanding of the consequences of interconnectedness to smooth the way.

The facts are uncontroversial. Trump spent far less money on advertising than Clinton or his Republican opponents, yet he received a vastly greater volume of media coverage.20 The news business seemed strangely obsessed with this strange man, and lavished on him what may have been unprecedented levels of attention. The question is why. The answer will be apparent to anyone with eyes to see. Donald Trump is a peacock among the dull buzzards of American politics. The one discernible theme of his life has been the will to stand out: to attract all eyes in the room by being the loudest, most colorful, most aggressively intrusive person there. He has clearly succeeded to an astonishing degree. The data on media attention speaks to a world-class talent for self-promotion.21 Again, there can be no question that this allowed Trump to separate himself from his competitors in the Republican primaries. He appeared to be a very important person. Everyone on TV was talking about him.22 Who could say the same about Ted Cruz? Media people pumped the helium that elevated Donald Trump’s balloon, and they did so from naked self-interest. He represented high ratings and improved subscription numbers. Until the turn of the new millennium, the news media had controlled the information agenda. They could decide, on the basis of some elite standard, how much attention you deserved. In a fractured information environment, swept by massive waves of signal and noise, amid newspaper bankruptcies and many more TV news channels, every news provider approaches a story from the perspective of existential desperation. Trump understood the hunger, and knew how to feed the beast.

Balloons Lane is a small, family-owned and operated business that has been delivering helium balloons throughout the tri-state area for over 25 years. We take pride in our quality products and our friendly customer service. Our delivery area includes New York City, Long Island, and parts of New Jersey. We offer same-day delivery for orders placed before 12:00 PM EST. We carry a wide selection of helium balloons in all shapes and sizes, including birthday balloons, anniversary balloons, get well balloons, and more. We also have a large selection of balloon bouquets and arrangements.

he spied a string of red balloons trailing upward into the sky above the pine and cottonwood trees that shielded the old business district from the newer retailers on the highway.

Later, I sat down drunk on the corner of Carondelet and Canal Streets, listening for the rumble of the streetcar that would take me back uptown to my apartment, watching the evening sun bleed from the streets, the city shifting into night, when it truly became New Orleans: the music, the constant festival, the smell of late evening dinners pouring out, layering the beer-soaked streets, prostitutes, clubs with DJs, rowdy gay bars, dirty strip clubs, the insane out for a walk, college students vomiting in trash cans, daiquiri bars lit up like supermarkets, washing-machine-sized mixers built into the wall spinning every color of daiquiri, lone trumpet players, grown women crying, clawing at men in suits, portrait painters, spangers (spare change beggars), gutter punks with dogs, kids tap-dancing with spinning bike wheels on their heads, the golden cowboy frozen on a milk crate, his golden gun pointed at a child in the crowd, fortune-tellers, psycho preachers, mumblers, fighters, rock-faced college boys out for a date rape, club chicks wearing silver miniskirts, horse-drawn carriages, plastic cups piling against the high curbs of Bourbon Street, jazz music pressing up against rock-and-roll cover bands, murderers, scam artists, hippies selling anything, magic shows and people on unicycles, flying cockroaches the size of pocket rockets, rats without fear, men in drag, business execs wandering drunk in packs, deciding not to tell their wives, sluts sucking dick on open balconies, cops on horseback looking down blouses, cars wading across the river of drunks on Bourbon Street, the people screaming at them, pouring drinks on the hood, putting their asses to the window, whole bars of people laughing, shot girls with test tubes of neon-colored booze, bouncers dragging skinny white boys out by their necks, college girls rubbing each other’s backs after vomiting tequila, T-shirts, drinks sold in a green two-foot tube with a small souvenir grenade in the bottom, people stumbling, tripping, falling, laughing on the sidewalk in the filth, laughing too hard to stand back up, thin rivers of piss leaking out from corners, brides with dirty dresses, men in G-strings, mangy dogs, balloon animals, camcorders, twenty-four-hour 3-4-1, free admission, amateur night, black-eyed strippers, drunk bicyclers, clouds of termites like brown mist surrounding streetlamps, ventriloquists, bikers, people sitting on mailboxes, coffee with chicory, soul singers, the shoeless, the drunks, the blissful, the ignorant, the beaten, the assholes, the cheaters, the douche bags, the comedians, the holy, the broken, the affluent, the beggars, the forgotten, and the soft spring air pregnant with every scent created by such a town.

all of it perfect. Not for someone else, maybe, but for me. “I move back to New York,” he says. “I get another editing job, or maybe take up agenting, or try writing again. You work your way up at Loggia, and we’re both busy all the time, and down in Sunshine Falls, Libby runs the local business she saved, and my parents spoil your nieces like the grandkids they so desperately want, and Brendan probably doesn’t get much better at fishing, but he gets to relax and even take paid vacations with your sister and their kids. And you and I—we go out to dinner. “Wherever you want, whenever you want. We have a lot of fun being city people, and we’re happy. You let me love you as much as I know I can, for as long as I know I can, and you have it fucking all. That’s it. That’s the best I could come up with, and I really fucking hope you say—” I kiss him then, like there isn’t someone reading one of the Bridgerton novels five feet away, like we’ve just found each other on a deserted island after months apart. My hands in his hair, my tongue catching on his teeth, his palms sliding around behind me and squeezing me to him in the most thoroughly public groping we’ve managed yet. “I love you, Nora,” he says when we pull apart a few inches to breathe. “I think I love everything about you.” “Even my Peloton?” I ask. “Great piece of equipment,” he says. “The fact that I check my email after work hours?” “Just makes it easier to share Bigfoot erotica without having to walk across the room,” he says. “Sometimes I wear very impractical shoes,” I add. “Nothing impractical about looking hot,” he says. “And what about my bloodlust?” His eyes go heavy as he smiles. “That,” he says, “might be my favorite thing. Be my shark, Stephens.” “Already was,” I say. “Always have been.” “I love you,” he says again. “I love you too.” I don’t have to force it past a knot or through the vise of a tight throat. It’s simply the truth, and it breathes out of me, a wisp of smoke, a sigh, another floating blossom on a current carrying billions of them. “I know,” he says. “I can read you like a book.” EPILOGUE SIX MONTHS LATER THERE ARE BALLOONS in the window, a chalkboard sign out front.

Nobody has a greater need to reinvent himself than the successful entrepreneur. Think of it: How many entrepreneurs have founded a company and then managed to grow successfully along with it, even as it reaches and surpasses $1 billion in sales? Bill Gates of Microsoft has done so, as has Phil Knight of Nike. But far more entrepreneurs can’t adjust to the transition into professional management. Most are better at creating start-ups than at guiding mature businesses. As the companies beneath them balloon ever larger, the odds diminish that their skills will grow fast enough to maintain control.

when people live in a balloon, they tend to shy away from the guy holding the needle.

Oh,” I said, the last of the hot air going out of my balloon.

Think of it like a fast-food franchise, the informant said, like a pizza delivery service. Each heroin cell or franchise has an owner in Xalisco, Nayarit, who supplies the cell with heroin. The owner doesn’t often come to the United States. He communicates only with the cell manager, who lives in Denver and runs the business for him. Beneath the cell manager is a telephone operator, the informant said. The operator stays in an apartment all day and takes calls. The calls come from addicts, ordering their dope. Under the operator are several drivers, paid a weekly wage and given housing and food. Their job is to drive the city with their mouths full of little uninflated balloons of black tar heroin, twenty-five or thirty at a time in one mouth. They look like chipmunks. They have a bottle of water at the ready so if police pull them over, they swig the water and swallow the balloons. The balloons remain intact in the body and are eliminated in the driver’s waste. Apart from the balloons in their mouths, drivers keep another hundred hidden somewhere in the car. The operator’s phone number is circulated among heroin addicts, who call with their orders. The operator’s job, the informant said, is to tell them where to meet the driver: some suburban shopping center parking lot—a McDonald’s, a Wendy’s, a CVS pharmacy. The operators relay the message to the driver, the informant said. The driver swings by the parking lot and the addict pulls out to follow him, usually down side streets. Then the driver stops. The addict jumps into the driver’s car. There, in broken English and broken Spanish, a cross-cultural heroin deal is accomplished, with the driver spitting out the balloons the addict needs and taking his cash. Drivers do this all day, the guy said. Business hours—eight A.M. to eight P.M. usually. A cell of drivers at first can quickly gross five thousand dollars a day; within a year, that cell can be clearing fifteen thousand dollars daily. The system operates on certain principles, the informant said, and the Nayarit traffickers don’t violate them. The cells compete with each other, but competing drivers know each other from back home, so they’re never violent. They never carry guns. They work hard at blending in. They don’t party where they live. They drive sedans that are several years old. None of the workers use the drug. Drivers spend a few months in a city and then the bosses send them home or to a cell in another town. The cells switch cars about as often as they switch drivers. New drivers are coming up all the time, usually farm boys from Xalisco County. The cell owners like young drivers because they’re less likely to steal from them; the more experienced a driver becomes, the more likely he knows how to steal from the boss. The informant assumed there were thousands of these kids back in Nayarit aching to come north and drive some U.S. city with their mouths packed with heroin balloons.

church should always remain busy pushing out the edge of the balloon. Taking risks. Planting other churches. Organizing missions. Seeking new and unproven fields. The difference is, a church works for the sake of eternity.

I would have crushed him gladly, I loathe children...One should reserve, on busy streets, special tracks for these nasty little creatures, their prams, hoops, sweats, scooters, skates, grandpas, grandmas, nannies, balloons, and balls, all their foul little happiness in a word.

Imagine that you have to break someone’s arm. Right or left, doesn’t matter. The point is that you have to break it, because if you don’t…well, that doesn’t matter either. Let’s just say bad things will happen if you don’t. Now, my question goes like this: do you break the arm quickly — snap, whoops, sorry, here let me help you with that improvised splint — or do you drag the whole business out for a good eight minutes, every now and then increasing the pressure in the tiniest of increments, until the pain becomes pink and green and hot and cold and altogether howlingly unbearable? Well exactly. Of course. The right thing to do, the only thing to do, is to get it over with as quickly as possible. Break the arm, ply the brandy, be a good citizen. There can be no other answer. Unless. Unless unless unless. What if you were to hate the person on the other end of the arm? I mean really, really hate them. This was a thing I now had to consider. I say now, meaning then, meaning the moment I am describing; the moment fractionally, oh so bloody fractionally, before my wrist reached the back of my neck and my left humerus broke into at least two, very possibly more, floppily joined-together pieces. The arm we’ve been discussing, you see, is mine. It’s not an abstract, philosopher’s arm. The bone, the skin, the hairs, the small white scar on the point of the elbow, won from the corner of a storage heater at Gateshill Primary School — they all belong to me. And now is the moment when I must consider the possibility that the man standingbehind me, gripping my wrist and driving it up my spine with an almost sexual degree of care, hates me. I mean, really, really hates me. He is taking for ever. His name was Rayner. First name unknown. By me, at any rate, and therefore, presumably, by you too. I suppose someone, somewhere, must have known his first name — must have baptised him with it, called him down to breakfast with it, taught him how to spell it — and someone else must have shouted it across a bar with an offer of a drink, or murmured it during sex, or written it in a box on a life insurance application form. I know they must have done all these things. Just hard to picture, that’s all. Rayner, I estimated, was ten years older than me. Which was fine. Nothing wrong with that. I have good, warm, non-arm-breaking relationships with plenty of people who are ten years older than me. People who are ten years older than me are, by and large, admirable. But Rayner was also three inches taller than me, four stones heavier, and at least eight however-you-measure-violence units more violent. He was uglier than a car park, with a big, hairless skull that dipped and bulged like a balloon full of spanners, and his flattened, fighter’s nose, apparently drawn on his face by someone using their left hand, or perhaps even their left foot, spread out in a meandering, lopsided delta under the rough slab of his forehead.

We walk past a clown who is painting kids’ faces, and I suddenly stop, something catching my eye. “I like that unicorn,” I say, pointing to the bright pink stuffed animal hanging from the ceiling of a game booth. Travis looks from the unicorn to me. “Is that a hint?” “I didn’t think I was being subtle,” I say, batting my eyelashes at him. “How much is it?” Travis asks the man in charge of the game, reaching for his wallet. “One dart for three dollars, four for ten. You just pop a balloon with the dart and you get a prize,” he says, perking up at the prospect of a new customer. “Oh, that sounds easy!” I say, clapping my hands together. “How many times do you have to pop a balloon to get the unicorn?” Travis asks. “Five,” the man answers brightly. “I could buy you a unicorn for cheaper than that!” Travis says, turning to me. My face falls. “But that’s not the point,” I argue. Travis looks at my pout before he lifts his eyes up to the ceiling, shaking his head. “Okay, I will take five darts.” I immediately perk up again, and reach out for his arm. “You’ll do great!” I say. Travis takes the first dart from the man and throws it at the wall. It doesn’t even make it all the way and falls pitifully to the floor. “Must have been a bad dart,” I argue. He frowns, picks up the second dart and this time takes a little more aim before throwing it. This time it makes it to the wall but doesn’t manage to stick. “That’s okay, it−” Before I can finish my thought, Travis is handing me his jacket to hold so he has both hands free. He picks up the next dart, his face all business, and plants his feet, ready for action. None of the five darts pop any balloons, and before I can offer him any words of consolation he has slapped down a twenty on the ledge and rolled up his sleeves. “Travis, you don’t have to−” but I can tell he isn’t listening to a word I’m saying. He throws another dart and it actually connects to the side of a balloon, but it only serves to pin the balloon to the wall more. Is that even possible? These are like miracle balloons. “This is obviously rigged!” I argue, picking up one of the darts. I throw it at the wall, my back leg kicking up from the effort and it connects with a bright yellow balloon, popping it instantly. “We have a winner!” The operator yells. I look up at Travis who is just staring at the popped balloon. “That was just beginner’s luck,” I assure Travis, picking up another dart and trying to throw it at the wall a little higher than before, aiming for above the balloons. It quickly curves down in the air and pops a blue balloon. Honestly, I tried out for my high school’s baseball team and got laughed off the diamond. If it wasn’t so inappropriate I would have Travis take a video so I could post it on my Facebook page. That would show Shannon Winters and all her baseball friends. “Another winner!” the operator yells. “Three more, pretty lady, and you’ve got your unicorn.” I shoot my eyes to Travis, but he’s still staring at the wall in disbelief. I have no problem popping the other three balloons and I stand gleefully with my arms outstretched, waiting for my unicorn. “You have three more darts,” the operator points out. “Did you want to try and win your boyfriend something?” I clamp my lips together while Travis stands beside me, completely silent. “We’re going to try something else,” I say, holding my unicorn in one hand and grabbing Travis’s hand with the other. Travis walks away shaking his head. “I played football in university. I was on the provincial lacrosse team.” “I know,” I say, wrapping my arm around his middle as we walk away. “You were so close.” I try and hide the smile from my face. There is hardly anything I’m able to beat Travis at and now I know whenever I challenge him it should definitely include darts

Listen, this is just an unpleasant part of our job sometimes. Those executives know that I took a bullet for them. I’ll make sure they acknowledge that in some way, but I’m not going to punish them for it. Remember, they’re paying us to help them make their company more successful, and if I had to be a trial balloon or a strategic piñata to make that happen, so be it.

When the corporation’s investment capital becomes impatient for growth, good money becomes bad money because it triggers a subsequent cascade of inevitable incorrect decisions. Innovators who seek funding for the disruptive innovations that could ultimately fuel the company’s growth with a high probability of success now find that their trial balloons get shot down because they can’t get big enough fast enough. Managers of most disruptive businesses can’t credibly project that the business will become very big very fast, because new-market disruptions need to compete against nonconsumption and must follow an emergent strategy process. Compelling them to project big numbers forces them to declare a strategy that confidently crams the innovation into a large, existing, and obvious market whose size can be statistically substantiated. This means competing against consumption.

Everyone is like a balloon and motivation is like air in balloon. The more air you have. The further you can go. You need someone or something to motivate you to go further in life. No matter how smart, rich or wise you are.

7. To Be Brave, You First Must Be Afraid Being brave isn’t about not feeling scared. Real courage is all about overcoming your fears. There is little courage involved in setting out on a journey where the destination is certain and every step in between has been mapped in detail. Bravery is about leaving camp in the dark, when we do not know the route ahead and cannot be certain we will ever return. While I was serving in the military, I suffered a free-fall parachuting accident in Southern Africa, where I broke my back in three places. I then spent 18 months back in the UK, in and out of military rehabilitation, desperately trying to recover. It was the hardest, darkest, most frightening time I had ever known. Nothing was certain, every movement was agony and my future hung in the balance. No one could tell me whether I would even walk properly again. It had been a jump that had cost me my career, my movement and almost my life. The idea of ever jumping again was almost impossible for me to face. Yet over seven seasons of Born Survivor and Man Vs Wild, I have since had to jump out of almost every aircraft imaginable: hot-air balloons, military C-130 cargo planes, helicopters, bi-planes, old World War Two Dakotas. You name it: the list is long. And each time it is still hard for me. I never sleep much the night before, and I have recurring nightmares from my accident, which predictably surface just before a jump. It is a real mountain in my mind, one that induces a dep gnawing fear. Heart racing, sweaty palms, dry throat. But I have to force myself to feel that fear and do it anyway. It is my work. The crew on the adventure TV shows I have done know that skydiving is hard for me. And I know there will always be a hand that reaches across to my shoulder during the few moments before that plane door opens. The team know I am busy facing demons every time we go up, but it is the job, and I don’t ever want to let my demons win. Bravery is about facing up to the things we fear the most, and overcoming and conquering those fears…or at least quelling them for a while. And the greater the fear, the greater the bravery. But one thing I know for sure: it is only by doing what we fear that we can ever truly learn to be brave.

In the post-Butler system, in order to meet the desired federal spending, taxes are raised, and debts, deficits, and government spending balloon. When these traditional sources of money fail, the government simply prints more money through the Federal Reserve. This inflates our fiat currency, distorts the natural ups and downs of the business cycle and recessions, and increases the divide between the wealthy (who store their wealth in non-fiat assets) and the middle and lower classes.

Many techies see themselves today as overworked, underappreciated lackeys of corporations that couldn't care less about either them or technology. Ballooning workloads will only deepen this attitude.

The sweet spot for your work should be where all three intersect. If you’re focusing solely on things you’re good at that bring you joy, you can get stuck galloping down paths that are detrimental to the needs of your company. If you’re doing things the company needs that bring you joy (but you’re not good at), then you’re dragging your company down. But if you’re stuck doing things the company needs that you’re good at (but don’t like), that leads to burnout. That’s exactly what I was doing. I hired an executive assistant who lightened that load for a bit. She helped streamline a few things and made appointments, but what I really needed was someone to whom I could delegate at another level. At the time, I felt like we couldn’t afford someone who wasn’t contributing to the bottom line of the company. In retrospect, this was one of the biggest mistakes I made while building the company. I should have hired someone who could come into the office and handle operations. Things like legal, payroll, HR, and facilities. Most of these were outsourced to external providers, and it was just a matter of interfacing with them. As I look back at my descent into burnout, one thing that could have saved me was having enough funding to hire someone to do the work that didn’t bring me joy. Or prioritizing spending money on hiring and delegating tasks that didn’t move the business forward but were contributing to my lack of satisfaction at work. I hope you’re not at a place where the next section is helpful to you. I hope that you’re smarter than I was and are putting measures into place to keep yourself from burning out like I did. As Jason said in his talk: “The right question is what should you be doing differently now […] in order to build a company that’s more healthy and prosperous, and also avoid this balloon payment of emotional toil at the end.

If I had refused to contemplate skydiving, hot-air ballooning or crossing the Atlantic in a boat, I think that my life would have been the duller for it. I never think that I am going to die by accident, but if I were to die then all I can say is that I was wrong, and the hardened realists who kept their feet on the ground were right. But at least I tried.