Audience Research Quotes

One of the most common reasons for a product failure is poor audience research.

The purpose of data is to learn on time what is working and what is not and take any corrective actions according to that.

A good marketing plan can’t be formed in just four hours. Plans are formed on extensive research.

Even though marketing is one of the building blocks of a successful business, we should make sure that our marketing is effective and productive.

Knowing your audience well as a part of the market research will pay off with improved customer loyalty and relationship building.

Market research is not an add-on feature, it’s a necessity for business survival and business success.

In other words, market research is the swiss knife for the survival of any business.

Market research is the process by which a business gathers and studies information related to the product or service it is providing or the market it is operating in.

There is no alternative to market research.

Proper market research keeps you informed on what your competitors are doing, as well as their strengths and weaknesses.

Market research helps you understand the need of your product in the existing market and the current competition.

Incorporate market research as an integral part of your business, and you’ll not just become competitive, but also profitable.

Remember market research is like warming up. It will keep you safe from unnecessary injuries.

Incorrect results of the market research when fed to the marketing strategy and action plans produce disastrous results.

The most important task of marketing is to communicate the value of your product to your audience.

Inaccurate market research always leads to a business wipe-out.

The moment you will start considering market research as an ongoing process of your business, you will start uncovering so many hidden insights.

Market research not only helps you in gaining competitive advantage, but also helps you in being prepared to handle any testing business times.

Internet articles can be used to give direction to your research, but the real research will start after that. You can read The New York Times, The Washington Post, Forbes, Economic Times, or Entrepreneur as much as you want but these still can’t replace market research.

A market research project starts when you have the answers to the following questions: 1. Why are you researching? 2. What are you going to do with the results?

Having an objective for any project is highly important as we are living in a world full of data—some useful but mostly useless.

For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.

If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.

The more numbers you know through market research, the more you will be able to cut down your business risk.

The biggest advice I can give for setting up your market research objectives is to be very clear and concise.

One market research project should have only one objective. More than one objective can affect the effectiveness of your research.

Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.

Defining the time frame helps in finishing the project on time.

The more segmentation you do, the more groups will be formed and your sample size will increase in response to that.

Systematic sampling is like random sampling, except the members are not chosen totally randomly. You can choose members at regular intervals here.

Before you start your research, you need to know where to look for that data.

Internal sources of information are those sources that you can find within your own organization.

Sometimes, when we need detailed information to solve a business problem, we need to gather data from external sources.

Defining a good project is dependent on how well you can define your needs. The better you specify your requirements, the better the results of a project are going to be.

Whenever we collect data from the original source ourselves, the data gained in the process is known as the primary data.

Census surveys are used by the government to collect information about the residents of a country

When you want to study a larger group of people, surveys become a good option.

Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice.

Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques.

Government organizations are also regularly sharing a lot of data, which can be used for market research.

If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.

Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.

Business magazines and newspapers are very frequently publishing data that can prove very useful for market research. You can access the physical or the online versions of these reports.

All the data you have collected is of no use if you don’t know how to gain insights from it, how to make profitable decisions with the help of this, and how to put your data into action.

You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.

The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups.

To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those.

Many research organizations are regularly studying the market and publishing their results in the form of various reports and case studies. You can study these reports to get an understanding of your issue.

Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.

A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied.

If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results.

The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals.

You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.

New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.

As it’s not feasible to research everyone in your target audience, you focus on a group of people that can represent most of the others in your market. For this, you wisely identify and obtain a sample and make sure that no group from your target market is left unrepresented.

Everyone in the audience knew what that meant. On top of saying they’d possibly wasted more than a decade and millions of research dollars, Gartler was also suggesting that spontaneous transformation—one of the most celebrated prospects for finding a cure for cancer—might not exist. Normal cells didn’t spontaneously become cancerous, he said; they were simply taken over by HeLa.

That night, Brazilian TV audiences saw the director of the Center for Physical Research welcome the Visiting Professor from the United States, but little did they know that the subject of their conversation was finding a girl to spend the night with!

No,” said a third student. “Novartis is a public company. It’s not the boss or the board who decides. It’s the shareholders. If the board changes its priorities the shareholders will just elect a new board.” “That’s right,” I said. “It’s the shareholders who want this company to spend their money on researching rich people’s illnesses. That’s how they get a good return on their shares.” So there’s nothing wrong with the employees, the boss, or the board, then. “Now, the question is”—I looked at the student who had first suggested the face punching—“who owns the shares in these big pharmaceutical companies?” “Well, it’s the rich.” He shrugged. “No. It’s actually interesting because pharmaceutical shares are very stable. When the stock market goes up and down, or oil prices go up and down, pharma shares keep giving a pretty steady return. Many other kinds of companies’ shares follow the economy—they do better or worse as people go on spending sprees or cut back—but the cancer patients always need treatment. So who owns the shares in these stable companies?” My young audience looked back at me, their faces like one big question mark. “It’s retirement funds.” Silence. “So maybe I don’t have to do any punching, because I will not meet the shareholders. But you will. This weekend, go visit your grandma and punch her in the face. If you feel you need someone to blame and punish, it’s the seniors and their greedy need for stable stocks.

Mo’s success was based on demographic research that showed talk radio audiences were predominantly male, bitter, undereducated, untraveled, did not know how to figure percentages and unfailingly blew all major life decisions.

It seems to me the simplest explanation,” he told the audience, “is that they are all HeLa cell contaminants.” Scientists knew they had to keep their cultures free from bacterial and viral contamination, and they knew it was possible for cells to contaminate one another if they got mixed up in culture. But when it came to HeLa, they had no idea what they were up against. It turned out Henrietta’s cells could float through the air on dust particles. They could travel from one culture to the next on unwashed hands or used pipettes; they could ride from lab to lab on researchers’ coats and shoes, or through ventilation systems. And they were strong: if just one HeLa cell landed in a culture dish, it took over, consuming all the media and filling all the space.

the audience reaction to the first manned balloon flight in Paris on 4 November 1783. Somebody had asked, ‘What could be the use of that?’ and Benjamin Franklin replied ‘What is the use of a newborn child?’ A child was born in Thumba on 21 November 1963 and we watch its achievements with admiration.

In TV newsrooms, if it bleeds it leads remains the watchword. A study of 559 newscasts in twenty television markets across the United States compared the crimes covered by local news to the number and types of crimes actually committed. Although crime had fallen for eight years prior to the 2004 study, in all twenty markets “audiences were told essentially the same story—that random, violent crime was a persistent and structural feature of American society,” the researchers found. All the more misleading, the newscasts consistently gave the impression that murder and other serious crimes are rampant in places where they are rare.

Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.

Perhaps you think that better-educated people would do better? Or people who are more interested in the issues? I certainly thought that once, but I was wrong. I have tested audiences from all around the world and from all walks of life: medical students, teachers, university lecturers, eminent scientists, investment bankers, executives in multinational companies, journalists, activists, and even senior political decision makers. These are highly educated people who take an interest in the world. But most of them—a stunning majority of them—get most of the answers wrong. Some of these groups even score worse than the general public; some of the most appalling results came from a group of Nobel laureates and medical researchers. It is not a question of intelligence. Everyone seems to get the world devastatingly wrong. Not only devastatingly wrong, but systematically wrong. By which I mean that these test results are not random. They are worse than random: they are worse than the results I would get if the people answering my questions had no knowledge at all.

Gratitude practices as they’re generally presented in pop culture—usually some form of grateful-for-what-you-have exercise, like “Every day, write a list of ten things you’re grateful for”—don’t cut it, empirically speaking. When Emily tried this, it always made her feel worse because it just reminded her of how many people don’t have those things, which made her feel helpless and inadequate. Then she read the research herself and followed the instructions of the evidence-based interventions…and it worked like a charm. There are two techniques that really get the job done, and neither involves gratitude-for-what-you-have. The key is practicing gratitude-for-who-you-have and gratitude-for-how-things-happen. A Short-Term Quick-Fix Gratitude Boost is gratitude-for-who-you-have. Mr. Rogers, accepting a Lifetime Achievement Award, asked everyone in the audience to take ten seconds to remember some of the people who have “helped you love the good that grows within you, some of those people who have loved us and wanted what was best for us, […] those who have encouraged us to become who we are.” That’s how to gratitude-for-who-you-have.

including salutary effects on the following: • major depression • drug addiction • binge eating • smoking cessation • stress among cancer patients • loneliness among senior citizens • ADHD • asthma • psoriasis • irritable bowel syndrome Studies also indicated that meditation reduced levels of stress hormones, boosted the immune system, made office workers more focused, and improved test scores on the GRE. Apparently mindfulness did everything short of making you able to talk to animals and bend spoons with your mind. This research boom got its start with a Jew-Bu named Jon Kabat-Zinn, a Manhattan-raised, MIT-trained microbiologist who claimed to have had an elaborate epiphany—a “vision,” he called it—while on a retreat in 1979. The substance of the vision was that he could bring meditation to a much broader audience by stripping it of Buddhist metaphysics. Kabat-Zinn designed something called Mindfulness Based Stress Reduction (MBSR), an eight-week course that taught secularized meditation to tens of thousands of people around America and the world. Having a simple, replicable meditation protocol made it easy to test the effects on patients.

So a contemporary wedding is like the Olympic Games, a spectacle of detailed research and preparation but lasts only a short time. Even if it all goes according to plan, a wedding is over in a day, much of it spent being ordered around by photographers, and when the audience is gone and the costumes returned to their boxes (never again to be taken out), an ordinary man and woman look to each other and think: 'Is this all it is?

Working hard is important. But more effort does not necessarily yield more results. “Less but better” does. Ferran Adrià, arguably the world’s greatest chef, who has led El Bulli to become the world’s most famous restaurant, epitomizes the principle of “less but better” in at least two ways. First, his specialty is reducing traditional dishes to their absolute essence and then re-imagining them in ways people have never thought of before. Second, while El Bulli has somewhere in the range of 2 million requests for dinner reservations each year, it serves only fifty people per night and closes for six months of the year. In fact, at the time of writing, Ferran had stopped serving food altogether and had instead turned El Bulli into a full-time food laboratory of sorts where he was continuing to pursue nothing but the essence of his craft.1 Getting used to the idea of “less but better” may prove harder than it sounds, especially when we have been rewarded in the past for doing more … and more and more. Yet at a certain point, more effort causes our progress to plateau and even stall. It’s true that the idea of a direct correlation between results and effort is appealing. It seems fair. Yet research across many fields paints a very different picture. Most people have heard of the “Pareto Principle,” the idea, introduced as far back as the 1790s by Vilfredo Pareto, that 20 percent of our efforts produce 80 percent of results. Much later, in 1951, in his Quality-Control Handbook, Joseph Moses Juran, one of the fathers of the quality movement, expanded on this idea and called it “the Law of the Vital Few.”2 His observation was that you could massively improve the quality of a product by resolving a tiny fraction of the problems. He found a willing test audience for this idea in Japan, which at the time had developed a rather poor reputation for producing low-cost, low-quality goods. By adopting a process in which a high percentage of effort and attention was channeled toward improving just those few things that were truly vital, he made the phrase “made in Japan” take on a totally new meaning. And gradually, the quality revolution led to Japan’s rise as a global economic power.3

I decided to call him Ford Prefect. (This was a joke that missed American audiences entirely, of course, since they had never heard of the rather oddly named little car, and many thought it was a typing error for Perfect.) I explained in the text that the minimal research my alien character had done before arriving on this planet had led him to think that this name would be “nicely inconspicuous.” He had simply mistaken the dominant life form.

Social media has its benefits and drawbacks. It is useful for research, has an educational value as a medium for learning about current events and of course, as a platform for conversation and opposing arguments with others. What's not debatable however, is that it can be addictive and extremely dangerous for youth (and some adults) who do not use it sparingly and who do not exercise restraint or precaution when sharing content that is not suitable or appropriate for an open forum. 

In this regard, several researchers have asserted that nearly "every act in the drama of the life of Jesus, and every quality assigned to Christ, is to be found in the life of Krishna." Naturally, there are differences between the myths, which serve to demonstrate that the authors of Christianity picked and chose what they thought would be best accepted by their audiences. For example, the giant cobra protecting Krishna would not be appropriate for a Western audience who had never seen or heard of a cobra.

…the third article we discovered was by Linda Hartling, who ties together research from several areas to propose a model explaining how humiliation can lead to violence. Hartling suggests that humiliation can trigger a series of reactions, including social pain, decreased self-awareness, increased self-defeating behavior, and decreased self-regulation, that ultimately lead to violence. Hartling and colleagues state that “humiliation is not only the most underappreciated force in international relations, it may be the missing link in the search for root causes of political instability and violent conflict…perhaps the most toxic social dynamic of our age.” This connection between humiliation and aggression/violence explains much of what we’re seeing today. Amplified by the reach of social media, dehumanizing and humiliating others are becoming increasingly normalized, along with violence. Now, rather than humiliating someone in front of a small group of people, we have the power to eviscerate someone in front of a global audience of strangers. I know we all have deeply passionate and cultural beliefs, but shame and humiliation will never be effective social justice tools. They are tools of oppression. I remember reading this quote from Elie Wiesel years ago and it’s become a practice for me-even when I’m enraged or afraid: “Never allow anyone to be humiliated in your presence.

5 PM CHRIS TAKES THE STAGE Announces that before the African lady, there will be a surprise talk, a mind-bender, he promises, on brain-computer interface. People snap out of their truffle-and-bacon haze. Chris introduces Elgin Branch from… wait for it… Microsoft Research. Research is the only half-decent group at MS, but really? Microsoft? Audience deflating. Energy dissipating. 5:45 PM HOLY CRAP Disregard snarkiness of 5 PM post. Give me a second… I’m going to need some time… 7 PM SAMANTHA 2 Thanks for your patience. This talk won’t post on the TED website for a month. In the meantime, let me try to do it justice. Big shout-out to my blogging pal TEDGRRRL for letting me transcribe her phone video. 5 PM Branch puts on headset. On the big screen:

These days, most Americans who are unashamedly prejudiced know better than to say so, except to a secure, like-minded audience, given that many people live and work in environments where they can be slapped on the wrist, publicly humiliated, or sacked for saying anything that smacks of an "ism." However, just as it takes mental effort to maintain a prejudice despite conflicting information, it takes mental effort to suppress those negative feelings. Social psychologists Chris Crandall and Amy Eshelman, reviewing the huge research literature on prejudice, found that whenever people are emotionally depleted—when they are sleepy, frustrated, angry, anxious, drunk, or stressed—they become more willing to express their real prejudices toward another group.

Daniel Levitin is one of the world’s leading experts on how music influences the brain. He would be appearing with the conductor Edwin Outwater and the Kitchener-Waterloo Symphony Orchestra, which would play Beethoven. Levitin would explain how the music was affecting the audience’s collective brain. Levitin was no disinterested academic. He had had a serious career as a musician, performing with Sting, Mel Tormé, and Blue Öyster Cult, consulting with Stevie Wonder and Steely Dan, and having been recording engineer for Santana and the Grateful Dead. Then he—like Kahn—made a big switch and become a research psychologist, investigating how music interacts with the brain. He was now head of McGill University’s Laboratory for Musical Perception, Cognition and Expertise and author of This Is Your Brain on Music.

We're all equal before a wave. —Laird Hamilton, professional surfer In 2005, I was working as an equity analyst at Merrill Lynch. When one afternoon I told a close friend that I was going to leave Wall Street, she was dumbfounded. "Are you sure you know what you're doing?" she asked me. This was her polite, euphemistic way of wondering if I'd lost my mind. My job was to issue buy or sell recommendations on corporate stocks—and I was at the top of my game. I had just returned from Mexico City for an investor day at America Movíl, now the fourth largest wireless operator in the world. As I sat in the audience with hundreds of others, Carlos Slim, the controlling shareholder and one of the world's richest men, quoted my research, referring to me as "La Whitney." I had large financial institutions like Fidelity Investments asking for my financial models, and when I upgraded or downgraded a stock, the stock price would frequently move several percentage points.

In that same lecture, Kahneman confessed that the outsize power of the remembering self mystified him. “Why do we put so much weight on memory relative to the weight we put on experiences?” he asked the audience. “This is a bit hard to justify, I think.” But perhaps the answer is obvious: children. The remembering self ensures that we’ll keep having them. More than almost anything else, the experience of parenthood exposes the gulf between our experiencing and remembering selves. Our experiencing selves tell researchers that we prefer doing the dishes—or napping, or shopping, or answering emails—to spending time with our kids. (I am very specifically referring here to Kahneman’s study of 909 Texas women.) But our remembering selves tell researchers that no one—and nothing—provides us with so much joy as our children. It may not be the happiness we live day to day, but it’s the happiness we think about, the happiness we summon and remember, the stuff that makes up our life-tales.

Marx was troubled by the question of why ancient Greek art retained an ‘eternal charm’, even though the social conditions which produced it had long passed; but how do we know that it will remain ‘eternally’ charming, since history has not yet ended? Let us imagine that by dint of some deft archaeological research we discovered a great deal more about what ancient Greek tragedy actually meant to its original audiences, recognized that these concerns were utterly remote from our own, and began to read the plays again in the light of this deepened knowledge. One result might be that we stopped enjoying them. We might come to see that we had enjoyed them previously because we were unwittingly reading them in the light of our own preoccupations; once this became less possible, the drama might cease to speak at all significantly to us. The fact that we always interpret literary works to some extent in the light of our own concerns - indeed that in one sense of ‘our own concerns’ we are incapable of doing anything else - might be one reason why certain works of literature seem to retain their value across the centuries. It may be, of course, that we still share many preoccupations with the work itself; but it may also be that people have not actually been valuing the ‘same’ work at all, even though they may think they have. ‘Our’ Homer is not identical with the Homer of the Middle Ages, nor ‘our’ Shakespeare with that of his contemporaries; it is rather that different historical periods have constructed a ‘different’ Homer and Shakespeare for their own purposes, and found in these texts elements to value or devalue, though not necessarily the same ones. All literary works, in other words, are ‘rewritten’, if only unconsciously, by the societies which read them; indeed there is no reading of a work which is not also a ‘re-writing’. No work, and no current evaluation of it, can simply be extended to new groups of people without being changed, perhaps almost unrecognizably, in the process; and this is one reason why what counts as literature is a notably unstable affair.

A team of Mass-Observation researchers, experienced in chronicling the effects of air raids, had arrived on Friday afternoon. In their subsequent report they wrote of having found “more open signs of hysteria, terror, neurosis” than they had seen over the prior two months of chronicling air-raid effects. “The overwhelmingly dominant feeling on Friday was the feeling of utter helplessness.” (The italics were theirs.) The observers noted a widespread sense of dislocation and depression. “The dislocation is so total in the town that people feel that the town itself is killed.” In order to help stem the surge of rumors arising from the raid, the BBC invited Tom Harrisson, the twenty-nine-year-old director of Mass-Observation, to do a broadcast on Saturday night, at nine o’clock, during its prime Home Service news slot, to talk about what he had seen in the city. “The strangest sight of all,” Harrisson told his vast audience, “was the Cathedral. At each end the bare frames of the great windows still have a kind of beauty without their glass; but in between them is an incredible chaos of bricks, pillars, girders, memorial tablets.” He spoke of the absolute silence in the city on Friday night as he drove around it in his car, threading his way past bomb craters and mounds of broken glass. He slept in the car that night. “I think this is one of the weirdest experiences of my whole life,” he said, “driving in a lonely, silent desolation and drizzling rain in that great industrial town.

Poor Superman is about a married man who, much to his own surprise, enters into a passionate love affair—with another man. The experimental theatre which hosted the play here is a small place, and we happened to wind up sitting in the front row. Practically on the stage. The actors were often within a few feet of us. So, during the big love scene, when the two male leads start passionately stroking and kissing each other’s stark naked bodies... and doing this so close to me that I could have touched them both with only a little effort... I sat there in mute panic, thinking, “Please don’t either of you fellows get an erection. Just don’t. Should I look away? Should I close my eyes? Should I just keep watching as if I’m not obsessing about your genitals? Aren’t you done kissing and touching yet? Because if this goes on any longer, one of you could have an involuntary reaction, if you get my drift! And I am a total stranger sitting within four damn feet of you, in case you hadn’t NOTICED!” Though my seat wasn’t as dark as usual, the writing lesson was very memorable: Don’t ever pull your reader out of the frame. Bad research. Anachronistic writing. Self-serving polemics and lectures barely disguised as narrative. Incongruity and lack of continuity. Weak characterization, leaden pacing, lack of motivation, stiff dialogue, lazy plotting... There are a thousand ways for novelist to wind up naked onstage while an appalled audience obsesses about her exposed genitals at a critical moment.

I’m Sushi K and I’m here to say I like to rap in a different way Look out Number One in every city Sushi K rap has all most pretty My special talking of remarkable words Is not the stereotyped bucktooth nerd My hair is big as a galaxy Cause I attain greater technology [...] I like to rap about sweetened romance My fond ambition is of your pants So here is of special remarkable way Of this fellow raps named Sushi K The Nipponese talking phenomenon Like samurai sword his sharpened tongue Who raps the East Asia and the Pacific Prosperity Sphere, to be specific [...] Sarariman on subway listen For Sushi K like nuclear fission Fire-breathing lizard Gojiro He my always big-time hero His mutant rap burn down whole block Start investing now Sushi K stock It on Nikkei stock exchange Waxes; other rappers wane Best investment, make my day Corporation Sushi K [...] Coming to America now Rappers trying to start a row Say “Stay in Japan, please, listen! We can’t handle competition!” U.S. rappers booing and hissin’ Ask for rap protectionism They afraid of Sushi K Cause their audience go away He got chill financial backin’ Give those U.S. rappers a smackin’ Sushi K concert machine Fast efficient super clean Run like clockwork in a watch Kick old rappers in the crotch [...] He learn English total immersion English/Japanese be mergin’ Into super combination So can have fans in every nation Hong Kong they speak English, too Yearn of rappers just like you Anglophones who live down under Sooner later start to wonder When they get they own rap star Tired of rappers from afar [...] So I will get big radio traffic When you look at demographic Sushi K research statistic Make big future look ballistic Speed of Sushi K growth stock Put U.S. rappers into shock

Bell resisted selling Texas Instruments a license. “This business is not for you,” the firm was told. “We don’t think you can do it.”38 In the spring of 1952, Haggerty was finally able to convince Bell Labs to let Texas Instruments buy a license to manufacture transistors. He also hired away Gordon Teal, a chemical researcher who worked on one of Bell Labs’ long corridors near the semiconductor team. Teal was an expert at manipulating germanium, but by the time he joined Texas Instruments he had shifted his interest to silicon, a more plentiful element that could perform better at high temperatures. By May 1954 he was able to fabricate a silicon transistor that used the n-p-n junction architecture developed by Shockley. Speaking at a conference that month, near the end of reading a thirty-one-page paper that almost put listeners to sleep, Teal shocked the audience by declaring, “Contrary to what my colleagues have told you about the bleak prospects for silicon transistors, I happen to have a few of them here in my pocket.” He proceeded to dunk a germanium transistor connected to a record player into a beaker of hot oil, causing it to die, and then did the same with one of his silicon transistors, during which Artie Shaw’s “Summit Ridge Drive” continued to blare undiminished. “Before the session ended,” Teal later said, “the astounded audience was scrambling for copies of the talk, which we just happened to bring along.”39 Innovation happens in stages. In the case of the transistor, first there was the invention, led by Shockley, Bardeen, and Brattain. Next came the production, led by engineers such as Teal. Finally, and equally important, there were the entrepreneurs who figured out how to conjure up new markets. Teal’s plucky boss Pat Haggerty was a colorful case study of this third step in the innovation process.

Give the Audience Something to Cheer For Austin Madison is an animator and story artist for such Pixar movies as Ratatouille, WALL-E, Toy Story 3, Brave, and others. In a revealing presentation Madison outlined the 7-step process that all Pixar movies follow. 1. Once there was a ___. 3 [A protagonist/ hero with a goal is the most important element of a story.] 2. Every day he ___. [The hero’s world must be in balance in the first act.] 3. Until one day ___. [A compelling story introduces conflict. The hero’s goal faces a challenge.] 4. Because of that ___. [This step is critical and separates a blockbuster from an average story. A compelling story isn’t made up of random scenes that are loosely tied together. Each scene has one nugget of information that compels the next scene.] 5. Because of that ___. 6. Until finally ____. [The climax reveals the triumph of good over evil.] 7. Ever since then ___. [The moral of the story.] The steps are meant to immerse an audience into a hero’s journey and give the audience someone to cheer for. This process is used in all forms of storytelling: journalism, screenplays, books, presentations, speeches. Madison uses a classic hero/ villain movie to show how the process plays out—Star Wars. Here’s the story of Luke Skywalker. Once there was a farm boy who wanted to be a pilot. Every day he helped on the farm. Until one day his family is killed. Because of that he joins legendary Jedi Obi-Wan Kenobi. Because of that he hires the smuggler Han Solo to take him to Alderaan. Until finally Luke reaches his goal and becomes a starfighter pilot and saves the day. Ever since then Luke’s been on the path to be a Jedi knight. Like millions of others, I was impressed with Malala’s Nobel Peace prize–winning acceptance speech. While I appreciated the beauty and power of her words, it wasn’t until I did the research for this book that I fully understood why Malala’s words inspired me. Malala’s speech perfectly follows Pixar’s 7-step storytelling process. I doubt that she did this intentionally, but it demonstrates once again the theme in this book—there’s a difference between a story, a good story, and a story that sparks movements.

In the fall of 2006, I participated in a three-day conference at the Salk Institute entitled Beyond Belief: Science, Religion, Reason, and Survival. This event was organized by Roger Bingham and conducted as a town-hall meeting before an audience of invited guests. Speakers included Steven Weinberg, Harold Kroto, Richard Dawkins, and many other scientists and philosophers who have been, and remain, energetic opponents of religious dogmatism and superstition. It was a room full of highly intelligent, scientifically literate people—molecular biologists, anthropologists, physicists, and engineers—and yet, to my amazement, three days were insufficient to force agreement on the simple question of whether there is any conflict at all between religion and science. Imagine a meeting of mountaineers unable to agree about whether their sport ever entails walking uphill, and you will get a sense of how bizarre our deliberations began to seem. While at Salk, I witnessed scientists giving voice to some of the most dishonest religious apologies I have ever heard. It is one thing to be told that the pope is a peerless champion of reason and that his opposition to embryonic stem-cell research is both morally principled and completely uncontaminated by religious dogmatism; it is quite another to be told this by a Stanford physician who sits on the President’s Council on Bioethics. Over the course of the conference, I had the pleasure of hearing that Hitler, Stalin, and Mao were examples of secular reason run amok, that the Islamic doctrines of martyrdom and jihad are not the cause of Islamic terrorism, that people can never be argued out of their beliefs because we live in an irrational world, that science has made no important contributions to our ethical lives (and cannot), and that it is not the job of scientists to undermine ancient mythologies and, thereby, “take away people’s hope”—all from atheist scientists who, while insisting on their own skeptical hardheadedness, were equally adamant that there was something feckless and foolhardy, even indecent, about criticizing religious belief. There were several moments during our panel discussions that brought to mind the final scene of Invasion of the Body Snatchers: people who looked like scientists, had published as scientists, and would soon be returning to their labs, nevertheless gave voice to the alien hiss of religious obscurantism at the slightest prodding. I had previously imagined that the front lines in our culture wars were to be found at the entrance to a megachurch. I now realized that we have considerable work to do in a nearer trench.

In the opinion of the A. C. Nielsen Company, the ideal radio research service must: 1. Measure the entertainment value of the program (probably best indicated by the size of the audience, bearing in mind the scope of the broadcasting facilities). 2. Measure the sales effectiveness of the program. 3. Cover the entire radio audience; that is: a. All geographical sections. b. All sizes of cities. c. Farms. d. All income classes. e. All occupations. f. All races. g. All sizes of family. h. Telephone and non-telephone homes, etc., etc. 4. Sample each of the foregoing sections of the audience in its proper portion; that is, there must be scientific, controlled sampling — not wholly random sampling. 5. Cover a sufficiently large sample to give reliable results. 6. Cover all types of programs. 7. Cover all hours of the day. 8. Permit complete analysis of each program; for example: a. Variations in audience size at each instant during the broadcast. b. Average duration of listening. c. Detection of entertainment features or commercials which cause gain or loss of audience. d. Audience turnover from day to day or week to week, etc., etc. 9. Reveal the true popularity and listening areas of each station and each network; that is, furnish an "Audit Bureau of Circulations" for radio. A study was made by A. C. Nielson Company of all possible methods of meeting these specifications. After careful investigation, they decided to use a graphic recording instrument known as the "audimeter" for accurately measuring radio listening. . . . The audimeter is installed in radio receivers in homes.

Research in December 1955 by the BBC Audience Research Unit, under Robert Silvey, was broadly consistent with independent research by the Gallup group in findings about the average number of viewers for each network. Research by Television Audience Measurement Ltd (TAM) indicated higher viewing figures for ITV than those recorded by Gallup and the BBC, particularly on the weekend, when TAM recorded a 20 per cent

For the most part, research has demonstrated that fear-arousing communications usually stimulate the audience to take action to reduce the threat. However, this general rule has one important exception: When the fear-producing message describes danger but the audience is not told of clear, specific, effective means of reducing the danger, they may deal with the fear by “blocking out” the message or denying that it applies to them. As a consequence, they may indeed be paralyzed into taking no action at all.

When conducting research, always formulate a strong hypothesis, create an organized methodology and develop a pragmatic solution. If you follow these strategies, your research theory can maximize benefits and minimize costs for targeted audiences in real life settings.

As a writer, the world is your oyster, your research library and your audience.

This popularity extended to Trump himself, who, according to private demographic research conducted at the time, was even more popular with African American and Hispanic viewers than he was with Caucasian audiences. “He was getting so much exposure from the prime-time show, and getting good ratings on NBC, that both his positive perception and his negative perception were well above average,

Many people have complained that Imagined Communities is a difficult book and especially difficult to translate. The accusation is partly true. But a great deal of the difficulty lies not in the realm of ideas, but in its original polemical stance and its intended audience: the UK intelligentsia. This is why the book contains so many quotations from and allusions to, English poetry, essays, histories, legends, etc., that do not have to be explained to English readers, but which are likely to be unfamiliar to others.

there are no other professional communities in which individual creative work is so exclusively addressed to and evaluated by other members of the profession. The most esoteric of poets or the most abstract of theologians is far more concerned than the scientist with lay approbation of his creative work, though he may be even less concerned with approbation in general. That difference proves consequential. Just because he is working only for an audience of colleagues, an audience that shares his own values and beliefs, the scientist can take a single set of standards for granted. He need not worry about what some other group or school will think and can therefore dispose of one problem and get on to the next more quickly than those who work for a more heterodox group. Even more important, the insulation of the scientific community from society permits the individual scientist to concentrate his attention upon problems that he has good reason to believe he will be able to solve. Unlike the engineer, and many doctors, and most theologians, the scientist need not choose problems because they urgently need solution and without regard for the tools available to solve them. In this respect, also, the contrast between natural scientists and many social scientists proves instructive. The latter often tend, as the former almost never do, to defend their choice of a research problem—e.g., the effects of racial discrimination or the causes of the business cycle—chiefly in terms of the social importance of achieving a solution. Which group would one then expect to solve problems at a more rapid rate? The

While Andrew Breitbart used to say “Politics is downstream from culture,” our research into a decade of meme wars demonstrates that culture is downstream from infrastructure. From Occupy to the January 6 insurrection, the communication infrastructure adopted by insurgents, coupled with favorable social conditions maintained by political, news, and economic elites, has shaped how they reach new audiences42 and proliferate. Perhaps ironically, a fringe group’s ability to sway mainstream media and political agendas depends upon their ability to be noticed and amplified by the same institutions they revile.

Social Media Advertising - Different Options & Their Benefits How To Use Social Media Paid Ads Ideally? What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics. For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok! What Are The Most Popular Social Media Ads? Here is a brief rundown of the various social media ad options available. 1. Facebook Ads Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads. Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook. 2. Twitter Ads Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%. Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts. 3. LinkedIn Ads LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives. LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate. 4. Instagram Ads As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics. 5. YouTube Ads YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.

In November of 1997, the New Jersey–based independent radio station WFMU broadcast a live forty-seven-minute interview with Ronald Thomas Clontle, the author of an upcoming book titled Rock, Rot & Rule. The book, billed as “the ultimate argument settler,” was (theoretically) a listing of almost every musical artist of the past fifty years, with each act designated as “rocking,” “rotting,” or “ruling” (with most of the research conducted in a coffeehouse in Lawrence, Kansas). The interview was, of course, a now semi-famous hoax. The book is not real and “Ronald Thomas Clontle” was actually Jon Wurster, the drummer for indie bands like Superchunk and (later) the Mountain Goats. Rock, Rot & Rule is a signature example of what’s now awkwardly classified as “late-nineties alt comedy,” performed at the highest possible level—the tone is understated, the sensibility is committed and absurd, and the unrehearsed chemistry between Wurster and the program’s host (comedian Tom Scharpling) is otherworldly. The sketch would seem like the ideal comedic offering for the insular audience of WFMU, a self-selecting group of sophisticated music obsessives from the New York metropolitan area. Yet when one relistens to the original Rock, Rot & Rule broadcast, the most salient element is not the comedy. It’s the apoplectic phone calls from random WFMU listeners. The callers do not recognize this interview as a hoax, and they’re definitely not “ironic” or “apathetic.” They display none of the savvy characteristics now associated with nineties culture. Their anger is almost innocent.

The ultimate effective communication that will curb any failure anywhere is excitedly sharing well researched information fully packed with facts, ideas, opinions, and insights with the objective of being understood and convincing a given audience like friends, pathetic, uninformed, and hostile or any other direct audience like marriage.

The success of product development and launch strategies for businesses in all industries is greatly influenced by best market research companies in Myanmar. These businesses enable businesses to make informed decisions that drive innovation and market penetration by providing valuable insights into consumer behaviors, market trends, and competitive landscapes. In today's dynamic business environment, it is essential for organizations looking to create competitive products and launch them successfully to comprehend the significance of market research. This article looks at how market research companies play a variety of roles in product development and launch strategies. It emphasizes the importance of working together, making decisions based on data, and taking advantage of market research trends for long-term growth and market leadership. 1. Companies' Introduction to Market Research An Overview of Business Market Research Market research is essential for helping businesses comprehend their market, competition, and customers. To make decisions based on accurate information, it involves gathering and evaluating data. Contribution of best market research companies in Myanmar to Product Development Market research firms are specialized in collecting insights that can be used to inform product development strategies for businesses. They assist in determining the demand for new products, assessing consumer behavior, and identifying market opportunities. 2. Understanding Consumer Needs and Preferences is Critical to Product Development Market research provides businesses with in-depth insights into consumer preferences, needs, and actions. In order to create products that resonate with the intended audience, this understanding is essential. Research can be used to assess market demand and potential, allowing businesses to make decisions about product development based on data. New products' chances of success are boosted while risks are reduced. 3. Utilizing Market Research for Launch Strategies Market Segmentation and Targeting Market research enables businesses to divide their target market into subsets based on behavior, psychographics, and demographics. For a more successful product launch, this segmentation helps tailor marketing strategies to specific consumer groups. Pricing and Positioning Strategies Businesses can figure out the best pricing strategy for their products based on consumer perceptions, competitor pricing, and market trends by conducting market research. Additionally, research aids in effectively positioning products in the market to set them apart from rivals. 4. Collaborating with Market Research Firms Choosing the Right Market Research Partner It is essential to select the right market research partner in order to obtain insights that are both accurate and applicable. Expertise, industry experience, and the capacity to provide insights that are in line with the company's goals should all be taken into account. Creating Effective Research Briefs Businesses should provide their market research partner with concise and in-depth research briefs to maximize the value of the research. A clearly defined brief assists in ensuring that the research is focused, pertinent, and in line with the company's objectives. 5. Studies of Cases: Product Launches That Work: The Importance of Market Research Market research is essential to the success of product launches. We are able to see the direct impact of market research on product development strategies by analyzing real-world examples. Market research companies offer valuable insights that can make or break a product launch, from comprehending consumer preferences to determining market gaps. ### Impact of Market Research on Product Launches Market research has a significant impact on product launches because it ensures that businesses know what their target audience wants and needs. Companies are able to effectively f

best market research companies in Myanmar: With AMT Market Research, you can learn more about Myanmar, a new market with a lot of potential. It is becoming a popular destination for businesses looking to expand in Southeast Asia. However, a thorough comprehension of the local consumer behavior, trends, and regulatory frameworks is necessary for successfully navigating this dynamic and rapidly changing landscape. AMT Market Research, one of the best market research companies in Myanmar, steps in to help businesses thrive by providing actionable insights and data-driven strategies. What Attracts You to AMT Market Research? AMT Market Research is well-known for providing customized, dependable, and comprehensive market research services. With a solid presence in Myanmar, AMT has been at the bleeding edge of assisting both neighborhood and worldwide organizations with figuring out the complexities of this one of a kind market. AMT stands out as one of the best market research companies in Myanmar for the following reasons: Local Knowledge: Myanmar is a nation with distinctive social, cultural, and ec onomic characteristics. AMT Market Research employs seasoned professionals who are well-versed in the dynamics of the local market. They provide in-depth knowledge of consumer behavior, upcoming trends, and potential obstacles unique to Myanmar's market. A Variety of Services: AMT Market Research offers a wide range of services, such as consumer research, competitor analysis, brand positioning, and product testing. Each client receives a service that is tailored to meet their specific requirements, ensuring that insights are accurate and actionable. Insights Driven by Data: To collect data, AMT makes use of cutting-edge research methods like qualitative and quantitative methods. AMT makes sure that the data it collects—from focus groups and surveys to in-depth interviews and field studies—is relevant and aids businesses in making informed decisions. Research on a Specific Sector: AMT Market Research provides industry-specific studies for businesses in the retail, telecom, healthcare, FMCG, and financial sectors. Businesses can more effectively target their audience and optimize their strategies using precise data thanks to this sector-specific approach. Strategic Entry into a Market: AMT provides strategic insights that can assist businesses attempting to navigate the complexities of market entry for the Myanmar market. AMT assists businesses in avoiding costly errors and accelerating growth by comprehending regulatory frameworks and determining the appropriate distribution channels. AMT Market Research's Advantages Accurate Data Collection: Get a clear picture of the market by having access to accurate, real-time data. Recommendations for Taking Action: AMT provides recommendations that assist businesses in taking immediate action in addition to providing data. Cost-effective Options: AMT Market Research is a cost-effective option for businesses of all sizes because they offer competitive pricing for their services. Conclusion: AMT Market Research is your go-to partner if you want your business in Myanmar to succeed long-term and with knowledge. AMT is one of the best market research companies in Myanmar thanks to their data-driven approach, extensive expertise, and wide range of services. Partner with AMT Market Research right away to empower your business with important insights!

1. Understanding Myanmar's Market Research: The Function of AMT Market Research In the rapidly changing economic landscape of Myanmar, businesses are increasingly recognizing the significance of making well-informed decisions based on complete market insights. One of the central members driving this development is AMT Statistical surveying, a main market research survey in Myanmar which has laid out its presence in Myanmar. With a populace of more than 54 million, Myanmar is a country wealthy in assets and potential. Be that as it may, its market is perplexing, impacted by a heap of elements like social variety, monetary vacillations, and administrative changes. Organizations need accurate data and insights to effectively navigate this complexity, and AMT Market Research meets this need. AMT Market Research has established itself as one of the best market research firms by employing cutting-edge techniques tailored to Myanmar's particular landscape. They use a combination of qualitative and quantitative research methods to get a complete picture of the market. From buyer conduct investigation to cutthroat scene appraisals, AMT gives priceless bits of knowledge that assist organizations with pursuing informed vital choices. market research survey in Myanmar is one of AMT's most distinctive methods. AMT enables businesses to comprehend preferences, purchasing habits, and emerging trends by directly engaging with customers and gathering firsthand feedback. Businesses can strategically tailor their offerings thanks to this grassroots approach, which not only reveals what consumers want but also identifies market gaps. AMT' market research survey in Myanmar, on top of that, are designed to be comprehensive yet effective. They use a combination of online surveys, focus groups, and in-person interviews to get responses from a wide range of people from different demographic groups. By collecting data in a variety of ways, businesses can reach a wider audience while also focusing on specific markets. It is essential to have an understanding of socioeconomic factors in a market that is still in its infancy. In their surveys, AMT Market Research emphasizes the significance of demographic insights. They assist businesses in developing targeted marketing strategies that resonate with their intended audience by taking into account variables such as education levels, income levels, and regional differences. This scientific thoroughness guarantees that suggestions are information driven as well as mirror the social and monetary real factors of the customers. Another thing that sets it apart is the company's dedication to conducting research in an ethical manner. AMT Market Research's core values of honesty, integrity, and dependability help to build trust with clients and respondents alike. Organizations can feel sure that the bits of knowledge gave are precise as well as gathered with deference for members' privileges and information security. The demand for high-quality market research will only grow as the economy of Myanmar continues to mature and the market attracts more attention from around the world. AMT Market Research positions itself as a crucial partner for businesses looking to enter or expand into the Myanmar market and is prepared to meet this demand. They are at the forefront of this ever-evolving sector because of their expertise and local knowledge. In conclusion, AMT Market Research provides essential tools and insights that can aid in strategic planning and execution for businesses trying to navigate the complexities of Myanmar's market. They play a crucial role in shaping the future of businesses in Myanmar through their commitment to ethical practices and comprehensive market research surveys. Associations looking for development ought to think about utilizing AMT's ability to open the potential inside this promising business sector.

A number of research studies have proved a strong link between creativity and happiness.