Appeals To Emotion Quotes

When the ashes of the wildfire of love have been scattered in the hazy den of oblivion and emotions have gone out of commission, life gets unremittingly tangled up, if no inner voices emerge to enlighten the looming shadows of hesitant expectations, if no shimmer sparks the magic appeal of ‘Being in the world’. ("Fish for silence." )

[novan]: bassists are very good with their fingers [novan]: and some of us sing backup vocals, so that means we're good with our mouths too... (~ IM chat with Novan Chang, 18, bassist)

I appeal for cessation of hostilities, not because you are too exhausted to fight, but because war is bad in essence. You want to kill Nazism. You will never kill it by its indifferent adoption.

No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal.

Any halfway clever devil would decorate the highway to Hell as beautiful as possible.

Many think they play the last act. With life in turmoil, they seem to live the setup of a shattering countdown. To an insistent appeal for crucial answers, they only receive evasive responses or killing silence. But since the banks of their patience are bursting, an intractable cataclysm disturbs their interior world. Yet, this disruption might allow them to restore their emotional power by cleansing the oppressive environment and purifying the air that they breathe. ("Corporeal prison".)

All over the world major museums have bowed to the influence of Disney and become theme parks in their own right. The past, whether Renaissance Italy or Ancient Egypt, is re-assimilated and homogenized into its most digestible form. Desperate for the new, but disappointed with anything but the familiar, we recolonize past and future. The same trend can be seen in personal relationships, in the way people are expected to package themselves, their emotions and sexuality, in attractive and instantly appealing forms.

It lacks glamour? - It lacks mob emotion-appeal. - Same thing.

My objective is to create my own world and these images which we create mean nothing more than the images which they are. We have forgotten how to relate emotionally to art: we treat it like editors, searching in it for that which the artist has supposedly hidden. It is actually much simpler than that, otherwise art would have no meaning. You have to be a child—incidentally children understand my pictures very well, and I haven’t met a serious critic who could stand knee-high to those children. We think that art demands special knowledge; we demand some higher meaning from an author, but the work must act directly on our hearts or it has no meaning at all.

If I appeal to you for emotional connection and you respond intellectually to a problem, rather than directly to me, on an attachment level I will experience that as “no response.” This is one of the reasons that the research on social support uniformly states that people want “indirect” support, that is, emotional confirmation and caring from their partners, rather than advice.

For so long Marianne and Albrecht and many of their friends had known Hitler was a lunatic, a leader whose lowbrow appeal to people's most selfish, self-pitying emotions and ignorance was an embarrassment for their country.

Later on Lady Maccon was to describe that particular day as the worst of her life. She had neither the soul nor the romanticism to consider childbirth magical or emotionally transporting. So far as she could gather it mostly involved pain indignity and mess. There was nothing engaging or appealing about the process. And as she told her husband firmly she intended never to go through it again.

The dog appeals to cheap and facile emotions; the cat to the deepest founts of imagination and cosmic perception in the human mind. It is no accident that the contemplative Egyptians, together with such later poetic spirits as Poe, Gautier, Baudelaire, and Swinburne, were all sincere worshippers of the supple grimalkin.

And my emotions were similarly amplified: The highs were higher; the periods of despair were deeper and darker. To a self-possessed young man inebriated with the unfolding drama of his own life, all of this held enormous appeal.

The emotional appeal of a conspiracy theory is in its simplicity. It explains away complex phenomena, accounts for chance and accidents, offers the believer the satisfying sense of having special, privileged access to the truth. For those who become the one-party state’s gatekeepers, the repetition of these conspiracy theories also brings another reward: power.

She loved him, in fact; his violence and strength appealed to some deep part of her. He in turn grew to love her, so far as such a violent brute was capable of the emotion. Love and war, Venus and Mars, have always had a strong affinity. No one quite knows why, but plenty of money has been made trying to find an answer.

Aestheticism and radicalism must lead us to jettison reason, and to replace it by a desperate hope for political miracles. This irrational attitude which springs from intoxication with dreams of a beautiful world is what I call Romanticism. It may seek its heavenly city in the past or in the future; it may preach ‘back to nature’ or ‘forward to a world of love and beauty’; but its appeal is always to our emotions rather than to reason. Even with the best intentions of making heaven on earth it only succeeds in making it a hell – that hell which man alone prepares for his fellow-men.

The sort of individualism that scorns and fears connections with other people as threats to the self's integrity, and the sort of collectivism that seeks to submerge the self in a social role, may be more appealing than the Marxian synthesis, because they are intellectually and emotionally so much easier.

Early on, to arouse a sense of belonging, of “community,” the party began to emphasize the importance, above everything else, of ritual and propaganda—the flags, the insignia, the uniforms, the pageantry, the standard greetings, the declarations of loyalty, and the endless repetition of slogans. Nazism was a cult. The appeal was strictly to emotion.

He could have a break at last, albeit a short one, one he sorely needed. And with that appealing thought he further squelched the subconscious screams, true message lost in the deceptive world of emotion and will.

A direct appeal to our pro-gun base has served us well over the years. ‘Anti-gun nuts seeking to repeal the Second Amendment’ resonates well with gun owners. About twenty-five to thirty percent of the population is on our side from the minute we scream ‘they’re coming for our guns . . .

Frankly, fictional people appeal far more to me than real people do. In fiction, the choices have to make sense. The timeline proceeds rationally. Emotions are explained to me. Characters feel the way they are supposed to feel in response to the actions of others. Nobody stays in a bad situation because of inertia or low self-esteem. That would make for a truly shitty story. But in real life . . . God, in real life people so rarely behave in ways that improve their circumstances.

As a rule, we don't like to feel to sad or lonely or depressed. So why do we like music (or books or movies) that evoke in us those same negative emotions? Why do we choose to experience in art the very feelings we avoid in real life? Aristotle deals with a similar question in his analysis of tragedy. Tragedy, after all, is pretty gruesome. […] There's Sophocles's Oedipus, who blinds himself after learning that he has killed his father and slept with his mother. Why would anyone watch this stuff? Wouldn't it be sick to enjoy watching it? […] Tragedy's pleasure doesn't make us feel "good" in any straightforward sense. On the contrary, Aristotle says, the real goal of tragedy is to evoke pity and fear in the audience. Now, to speak of the pleasure of pity and fear is almost oxymoronic. But the point of bringing about these emotions is to achieve catharsis of them - a cleansing, a purification, a purging, or release. Catharsis is at the core of tragedy's appeal.

Manipulation gets people to do something they aren't likely to do if given the opportunity to think. Appeals to emotion are some of the easiest methods of manipulation, because strong emotions can cloud our minds while also getting us to act.

It is high time for the living to get tough, for toughness is indispensable in the struggle to safeguard and develop the life-force; this will not detract from their goodness, as long as they stand courageously by the truth. There is ground for hope in the fact that among millions of decent, hard-working people there are only a few plague-ridden individuals, who do untold harm by appealing to the dark, dangerous drives of the armored average man and mobilizing him for political murder. There is but one antidote to the average man's predisposition to plague: his own feelings for true life. The life force does not seek power but demands only to play its full and acknowledged part in human affairs. It manifests itself through love, work and knowledge.

...sometimes I do actually forget that the person to whom I owe that love is a real person, complete in himself, not someone who should make do with some rather diffuse emotion which gradually resigns itself to its own fatal vagueness, as if that were a fate against which there were no possible appeal...

Perhaps you are not trying to whip a crowd into a frenzy; you just want to bring people over to your side. Choose your strategy and words carefully. You might think it is better to reason with people, explain your ideas. But it is hard for an audience to decide whether an argument is reasonable as they listen to you talk. They have to concentrate and listen closely, which requires great effort. People are easily distracted by other stimuli, and if they miss a part of your argument, they will feel confused, intellectually inferior, and vaguely insecure. It is more persuasive to appeal to people’s hearts than their heads. Everyone shares emotions, and no one feels inferior to a speaker who stirs up their feelings. The crowd bonds together, everyone contagiously experiencing the same emotions.

Harry’s letter to his daughter: If I could give you just one thing, I’d want it to be a simple truth that took me many years to learn. If you learn it now, it may enrich your life in hundreds of ways. And it may prevent you from facing many problems that have hurt people who have never learned it. The truth is simply this: No one owes you anything. Significance How could such a simple statement be important? It may not seem so, but understanding it can bless your entire life. No one owes you anything. It means that no one else is living for you, my child. Because no one is you. Each person is living for himself; his own happiness is all he can ever personally feel. When you realize that no one owes you happiness or anything else, you’ll be freed from expecting what isn’t likely to be. It means no one has to love you. If someone loves you, it’s because there’s something special about you that gives him happiness. Find out what that something special is and try to make it stronger in you, so that you’ll be loved even more. When people do things for you, it’s because they want to — because you, in some way, give them something meaningful that makes them want to please you, not because anyone owes you anything. No one has to like you. If your friends want to be with you, it’s not out of duty. Find out what makes others happy so they’ll want to be near you. No one has to respect you. Some people may even be unkind to you. But once you realize that people don’t have to be good to you, and may not be good to you, you’ll learn to avoid those who would harm you. For you don’t owe them anything either. Living your Life No one owes you anything. You owe it to yourself to be the best person possible. Because if you are, others will want to be with you, want to provide you with the things you want in exchange for what you’re giving to them. Some people will choose not to be with you for reasons that have nothing to do with you. When that happens, look elsewhere for the relationships you want. Don’t make someone else’s problem your problem. Once you learn that you must earn the love and respect of others, you’ll never expect the impossible and you won’t be disappointed. Others don’t have to share their property with you, nor their feelings or thoughts. If they do, it’s because you’ve earned these things. And you have every reason to be proud of the love you receive, your friends’ respect, the property you’ve earned. But don’t ever take them for granted. If you do, you could lose them. They’re not yours by right; you must always earn them. My Experience A great burden was lifted from my shoulders the day I realized that no one owes me anything. For so long as I’d thought there were things I was entitled to, I’d been wearing myself out —physically and emotionally — trying to collect them. No one owes me moral conduct, respect, friendship, love, courtesy, or intelligence. And once I recognized that, all my relationships became far more satisfying. I’ve focused on being with people who want to do the things I want them to do. That understanding has served me well with friends, business associates, lovers, sales prospects, and strangers. It constantly reminds me that I can get what I want only if I can enter the other person’s world. I must try to understand how he thinks, what he believes to be important, what he wants. Only then can I appeal to someone in ways that will bring me what I want. And only then can I tell whether I really want to be involved with someone. And I can save the important relationships for th

There is another important weapon the totalitarians use in their campaign to frighten the world into submission. This is the weapon of psychological shock. Hitler kept his enemies in a state of constant confusion and diplomatic upheaval. They never knew what this unpredictable madman was going to do next. Hitler was never logical, because he knew that that was what he was expected to be. Logic can be met with logic, while illogic cannot—it confuses those who think straight. The Big Lie and monotonously repeated nonsense have more emotional appeal in a cold war than logic and reason. While the enemy is still searching for a reasonable counter-argument to the first lie, the totalitarians can assault him with another.

Democracy bases its appeal on the sacredness of the People – the consecration of Folk; socialism on the sacredness of Labor – the consecration of Work; and nationalism on the sacredness of the Fatherland – the consecration of Place. These concepts still arouse transcendent religious values or sanctions. It is religious emotion divorced from religious belief.

It was no accident that the Oxford English Dictionary’s word of the year in 2016 was “post-truth,” a condition where objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Liberal British academic and philosopher A. C. Grayling characterized the emerging post-truth world to me as “over-valuing opinion and preference at the expense of proof and data.” Oxford Dictionaries president Casper Grathwohl predicted that the term could become “one of the defining words of our time.

It would be good," thought Prince Andrei, glancing at the little image that his sister had hung around his neck with such reverence and emotion, "It would be good if everything were as clear and simple as it seems to Princess Marya . How good it would be to know where to seek help in this life, and what to expect after it, beyond the grave! How happy and at peace I should be if I could now say:" Lord have mercy on me!... But to whom should I say this? To some power--- indefinable and incomprehensible, to which I not only cannot appeal, but which I cannot express in words---The Great All or Nothing," he said to himself, "or to that God who has been sewn into this amulet by Marya? There is nothing certain, nothing except the nothingness of everything that is comprehensible to me, and the greatness of something incomprehensible but all important!

Morgan shrugged. “Simple. I’m asexual.” I blinked. “What?” “Asexual. I don’t find the act of sex appealing. I’d much rather have the emotional connections I do have, not the intimate ones I do without.” I nodded. “Yep. Sounds good. I’m asexual too. Let’s go announce that right now so this whole night will be over and done with.

The principal horror of any system which defines the good in terms of profit rather than in terms of human need, or which defines human need to the exclusion of the psychic and emotional components of that need—the principal horror of such a system is that it robs our work of its erotic value, its erotic power and life appeal and fulfillment.

The dog appeals to cheap and facile emotions; the cat to the deepest founts of imagination and cosmic perception in the human mind.

Hitler was a lunatic, a leader whose lowbrow appeal to people’s most selfish, self-pitying emotions and ignorance was an embarrassment for their country.

She's American. She shows her emotions, doesn't hide them and tell you what you want to hear. She behaves genuinely and impulsively. That is part of her appeal.

Nature defies my anger. Nature defies every emotion I have. I can't complain to nature, or appeal to it, or rage at it. Nature doesn't care about me

You moon, I’m afraid. But she must find it endearing. Can’t say I understand the appeal. I like my men emotionally repressed and unavailable.

The measure of (mental) health is flexibility (not comparison to some ‘norm’), the freedom to learn from experience … to be influenced by reasonable arguments … and the appeal to the emotions … and especially the freedom to cease when sated. The essence of illness is the freezing of behavior into unalterable and insatiable patterns. Lawrence Kubie

For a considerable portion of humanity today, it is possible and indeed likely that one's neighbor, one's colleague, or one's employer will have a different mother tongue, eat different food, and follow a different religion than oneself. It is a matter of great urgency, therefore, that we find ways to cooperate with one another in a spirit of mutual acceptance and respect. In such a world, I feel, it is vital for us to find genuinely sustainable and universal approach to ethics, inner values, and personal integrity-an approach that can transcend religious, cultural, and racial differences and appeal to people at a sustainable, universal approach is what I call the project of secular ethics. All religions, therefore, to some extent, ground the cultivation of inner values and ethical awareness in some kind of metaphysical (that is, not empirically demonstrable) understanding of the world and of life after death. And just as the doctrine of divine judgment underlies ethical teachings in many theistic religions, so too does the doctrine of karma and future lives in non-theistic religions. As I see it, spirituality has two dimensions. The first dimension, that of basic spiritual well-being-by which I mean inner mental and emotional strength and balance-does not depend on religion but comes from our innate human nature as beings with a natural disposition toward compassion, kindness, and caring for others. The second dimension is what may be considered religion-based spirituality, which is acquired from our upbringing and culture and is tied to particular beliefs and practices. The difference between the two is something like the difference between water and tea. On this understanding, ethics consists less of rules to be obeyed than of principles for inner self-regulation to promote those aspects of our nature which we recognize as conducive to our own well-being and that of others. It is by moving beyond narrow self-interest that we find meaning, purpose, and satisfaction in life.

as Marilyn Ferguson observed, “No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal.

Truth and fact-checking travel along the same paths that conspiracies do. But the truth is often complicated, shaded and demanding, and there's no denying that it often lacks the powerful, emotional, gut level appeal of a conspiracy.

One must avoid snobbery and misanthropy. But one must also be unafraid to criticise those who reach for the lowest common denominator, and who sometimes succeed in finding it. This criticism would be effortless if there were no "people" waiting for just such an appeal. Any fool can lampoon a king or a bishop or a billionaire. A trifle more grit is required to face down a mob, or even a studio audience that has decided it knows what it wants and is entitled to get it. And the fact that kings and bishops and billionaires often have more say than most in forming appetites and emotions of the crowd is not irrelevant, either.

In the eyes of the other, we each had an undefinable emotional appeal that was at once adventurous, mysterious, and idealized. In other words, it was exciting in that pit-of-the-stomach way. This kind of immediate connection is rare, so when it happens it’s incredible—as in not credible, as in so magical it’s difficult to believe.

That was the thing he resented about religion, Bickel thought—the way it appealed to emotion rather than intelligence.

Narcissistic fathers leave their daughters with deep doubts about whether a man can love them, since the first important man in their life was so in love with himself that he had no love left for them. If you are a daughter of a narcissistic father you may have withdrawn from men and bound yourself to mother, either overtly or emotionally. Or you may be engaged in a self-destructive attempt to be his kind of girl, whatever that is, as you try desperately to extract his love. Perhaps you have transferred this into a masochistic position with other men, finding a narcissistic man incredibly attractive as you try to master the mystery of winning his love. And narcissistic men appeal to you because you wish you could be that way yourself - assertive, not giving a damn, self-important - but you lack the confidence to do it yourself so you identify with the man who has their quality, even if it's at your expense. (I have often seen this revealed in those instances where a woman has suffered through a degradingly submissive and abusing relationship with a man, or a series of men, and then, gaining the strength to break that kind of bondage, violently overturns the tables and abuses that man, or the next man in her life, as degradingly as she was misused. It's not just revenge, but the release of hidden desire to be powerful and to be able to control father and make him beg for her love.)

Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wanted a brand image campaign, not a set of advertisements featuring products. It was designed to celebrate not what the computers could do, but what creative people could do with the computers. " This wasn't about processor speed or memory," Jobs recalled. " It was about creativity." It was directed not only at potential customers, but also at Apple's own employees: " We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. That was the genesis of that campaign.

I am quite content with philosophic contemplation. But, as the nineteenth century has gone bankrupt through an over-expenditure of sympathy, I would suggest that we should appeal to science to put us straight. The advantage of the emotions is that they lead us astray, and the advantage of science is that it is not emotional.

Too often we fall into the trap of thinking that if we give employees the facts and explain why change needs to take place from an economic point of view, they’ll buy into the change. We overestimate the power of logic and underestimate the power of storytelling, an appeal to belonging and the positive emotions of belonging.

Because I was alone, however, even the mundane seemed charged with meaning. The ice looked colder and more mysterious, the sky a cleaner shade of blue. The unnamed peaks towering over the glacier were bigger and comelier and infinitely more menacing than they would have been were I in the company of another person. And my emotions were similarly amplified: The highs were higher; the periods of despair were deeper and darker. To a self-possessed young man inebriated with the unfolding drama of his own life, all of this held enormous appeal.

The power to respond to reason and truth exists in all of us. But so, unfortunately, does the tendency to respond to unrea­son and falsehood -- particularly in those cases where the falsehood evokes some enjoyable emotion, or where the appeal to unreason strikes some answering chord in the primitive, subhuman depths of our being.

Marilyn Ferguson observed, “No one can persuade another to change. Each of us guards a gate of change that can only be opened from the inside. We cannot open the gate of another, either by argument or by emotional appeal.

what is the expression which the age demands? the age demands no expression whatever. we have seen photographs of bereaved asian mothers. we are not interested in the agony of your fumbled organs. there is nothing you can show on your face that can match the horror of this time. do not even try. you will only hold yourself up to the scorn of those who have felt things deeply. we have seen newsreels of humans in the extremities of pain and dislocation. you are playing to people who have experienced a catastrophe. this should make you very quiet. speak the words, convey the data, step aside. everyone knows you are in pain. you cannot tell the audience everything you know about love in every line of love you speak. step aside and they will know what you know because you know it already. you have nothing to teach them. you are not more beautiful than they are. you are not wiser. do not shout at them. do not force a dry entry. that is bad sex. if you show the lines of your genitals, then deliver what you promise. and remember that people do not really want an acrobat in bed. what is our need? to be close to the natural man, to be close to the natural woman. do not pretend that you are a beloved singer with a vast loyal audience which has followed the ups and downs of your life to this very moment. the bombs, flame-throwers, and all the shit have destroyed more than just the trees and villages. they have also destroyed the stage. did you think that your profession would escape the general destruction? there is no more stage. there are no more footlights. you are among the people. then be modest. speak the words, convey the data, step aside. be by yourself. be in your own room. do not put yourself on. do not act out words. never act out words. never try to leave the floor when you talk about flying. never close your eyes and jerk your head to one side when you talk about death. do not fix your burning eyes on me when you speak about love. if you want to impress me when you speak about love put your hand in your pocket or under your dress and play with yourself. if ambition and the hunger for applause have driven you to speak about love you should learn how to do it without disgracing yourself or the material. this is an interior landscape. it is inside. it is private. respect the privacy of the material. these pieces were written in silence. the courage of the play is to speak them. the discipline of the play is not to violate them. let the audience feel your love of privacy even though there is no privacy. be good whores. the poem is not a slogan. it cannot advertise you. it cannot promote your reputation for sensitivity. you are students of discipline. do not act out the words. the words die when you act them out, they wither, and we are left with nothing but your ambition. the poem is nothing but information. it is the constitution of the inner country. if you declaim it and blow it up with noble intentions then you are no better than the politicians whom you despise. you are just someone waving a flag and making the cheapest kind of appeal to a kind of emotional patriotism. think of the words as science, not as art. they are a report. you are speaking before a meeting of the explorers' club of the national geographic society. these people know all the risks of mountain climbing. they honour you by taking this for granted. if you rub their faces in it that is an insult to their hospitality. do not work the audience for gasps ans sighs. if you are worthy of gasps and sighs it will not be from your appreciation of the event but from theirs. it will be in the statistics and not the trembling of the voice or the cutting of the air with your hands. it will be in the data and the quiet organization of your presence. avoid the flourish. do not be afraid to be weak. do not be ashamed to be tired. you look good when you're tired. you look like you could go on forever. now come into my arms. you are the image of my beauty.

I would not tell this court that I do not hope that some time, when life and age have changed their bodies, as they do, and have changed their emotions, as they do -- that they may once more return to life. I would be the last person on earth to close the door of hope to any human being that lives, and least of all to my clients. But what have they to look forward to? Nothing. And I think here of the stanza of Housman: Now hollow fires burn out to black, And lights are fluttering low: Square your shoulders, lift your pack And leave your friends and go. O never fear, lads, naught’s to dread, Look not left nor right: In all the endless road you tread There’s nothing but the night. ...Here it Leopold’s father -- and this boy was the pride of his life. He watched him, he cared for him, he worked for him; the boy was brilliant and accomplished, he educated him, and he thought that fame and position awaited him, as it should have awaited. It is a hard thing for a father to see his life’s hopes crumble into dust. ...I know the future is with me, and what I stand for here; not merely for the lives of these two unfortunate lads, but for all boys and all girls; for all of the young, and as far as possible, for all of the old. I am pleading for life, understanding, charity, kindness, and the infinite mercy that considers all. I am pleading that we overcome cruelty with kindness and hatred with love. I know the future is on my side. Your Honor stands between the past and the future. You may hang these boys; you may hang them by the neck until they are dead. But in doing it you will turn your face toward the past... I am pleading for the future; I am pleading for a time when hatred and cruelty will not control the hearts of men. When we can learn by reason and judgment and understanding that all life is worth saving, and that mercy is the highest attribute of man. ...I am sure I do not need to tell this court, or to tell my friends that I would fight just as hard for the poor as for the rich. If I should succeed, my greatest reward and my greatest hope will be that... I have done something to help human understanding, to temper justice with mercy, to overcome hate with love. I was reading last night of the aspiration of the old Persian poet, Omar Khayyám. It appealed to me as the highest that I can vision. I wish it was in my heart, and I wish it was in the hearts of all: So I be written in the Book of Love, I do not care about that Book above. Erase my name or write it as you will, So I be written in the Book of Love.

I feel only sorrow that I have failed to please. Sorrow-and not resentment-for my mother says that resentment is the most readily visible of all the sinful emotions, but sorrow can enhance one's sweetness and appeal. Resentment, the empress says, is like a snake that nests in the bosom, and it can turn and strike her who harbors it.

He wore the black suit which he used for funerals, a form of social entertainment which greatly appealed to Mr. Judd since it combined dignity of emotion with solemn lessons on the dangers of existence in an under-policed country.

Conviction rates in the military are pathetic, with most offenders going free AND THERE IS NO RECOURSE FOR APPEAL! The military believes the Emperor has his clothes on, even when they are down around his ankles and he is coming in the woman's window with a knife! Military juries give low sentences or clear offender's altogether. Women can be heard to say “it's not just me” over and over. Men may get an Article 15, which is just a slap on the wrist, and doesn't even follow them in their career. This is hardly a deterrent. The perpetrator frequently stays in place to continue to intimidate their female victims, who are then treated like mental cases, who need to be discharged. Women find the tables turned, letters in their files, trumped up Women find the tables turned, letters in their files, trumped up charges; isolation and transfer are common, as are court ordered psychiatric referrals that label the women as lying or incompatible with military service because they are “Borderline Personality Disorders” or mentally unbalanced. I attended many of these women, after they were discharged, or were wives of abusers, from xxx Air Force Base, when I was a psychotherapist working in the private sector. That was always their diagnosis, yet retesting tended to show something different after stabilization, like PTSD.

In contrast, vitamins do not necessarily solve an obvious pain-point. Instead they appeal to users’ emotional rather than functional needs. When we take our multivitamin each morning, we don't really know if it is actually making us healthier.

The continued appeal of anarchism can probably be attributed to its enduring affinity with both the rational and emotional impulses lying deep within us. It is an attitude, a way of life as well as a social philosophy. It presents a telling analysis of existing institutions and practices, and at the same time offers the prospect of a radically transformed society.

Economic Values that people typically consider when evaluating a potential purchase. They are: 1. Efficacy—How well does it work? 2. Speed—How quickly does it work? 3. Reliability—Can I depend on it to do what I want? 4. Ease of Use—How much effort does it require? 5. Flexibility—How many things does it do? 6. Status—How does this affect the way others perceive me? 7. Aesthetic Appeal—How attractive or otherwise aesthetically pleasing is it? 8. Emotion—How does it make me feel? 9. Cost—How much do I have to give up to get this?

The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

We appealed to the conscience of the world. The world has no conscience. We have no one but ourselves." The fight. The struggle. The historic destiny. The return of the people. The cause: life therefore having a meaning and shape that eludes the rest of us in the endless wash of 'What the hell are we doing here?' In a single day, says an Israeli friend, he experiences events and emotions that would keep a Swede going for a year.

we were appealing to another power in us which comes from our innate consciousness, the source of the sense of harmony. If it is effective, this power will be the reason for genius, for creative thought, creative in the sense that it works ahead of the known, the classified. Isn’t it this consciousness of a new way, dictated to today’s decadent world, which impels artists to destroy the idols of yesterday in order to attempt irrational expressions? They seek a concordance of the elements of “sensations,” ignoring the rational combinations which only satisfy the inertia of acquired habit. Atmospheres, images, and forms are created to evoke a feeling, an emotion, to provoke a vital reaction. Art is the herald of the mentality of a period, the harbinger of its innermost tendency.

From 1914 to 1918 a generation of German schoolboys daily experienced war as a great, thrilling, enthralling game between nations, which provided far more excitement and emotional satisfaction than anything peace could offer; and that has now become the underlying vision of Nazism. That is where it draws its allure from: its simplicity, its appeal to the imagination, and its zest for action; but also its intolerance and its cruelty towards internal opponents. Anyone who does not join in the game is regarded not as an adversary but as a spoilsport. Ultimately that is also the source of Nazism's belligerent attitude towards neighboring states. Other countries are not regarded as neighbors but must be opponents, whether they like it or not. Otherwise the match must be called off!

Time is the greatest weapon you have. Patiently keep in mind a long-term goal and neither person nor army can resist you. And charm is the best way of playing for time, of widening your options in any situation. Through charm you can seduce your enemy into backing off, giving you the psychological space to plot an effective counterstrategy. The key is to make other people emotional while you remain detached. They may feel grateful, happy, moved, arrogant—it doesn’t matter, as long as they feel. An emotional person is a distracted person. Give them what they want, appeal to their self-interest, make them feel superior to you. When a baby has grabbed a sharp knife, do not try to grab it back; instead, stay calm, offer candy, and the baby will drop the knife to pick up the tempting morsel you offer.

The principal horror of any system which defines the good in terms of profit rather than in terms of human need, or which defines human need to the exclusion of the psychic and emotional components of that need – the principal horror of such a system is that it robs our work of its erotic value, its erotic power and life appeal and fulfilment. Such a system reduces work to a travesty of necessities, a duty by which we earn bread or oblivion for ourselves and those we love. But this is tantamount to blinding a painter and then telling her to improve her work, and to enjoy the act of painting. It is not only next to impossible, it is also profoundly cruel.

Presidential campaigns are on the verge of turning into media contests between master operators of the Internet. What once had been substantive debates about the content of governance will reduce candidates to being spokesmen for a marketing effort pursued by methods whose intrusiveness would have been considered only a generation ago the stuff of science fiction. The candidates’ main role may become fund-raising rather than the elaboration of issues. Is the marketing effort designed to convey the candidate’s convictions, or are the convictions expressed by the candidate the reflections of a “big data” research effort into individuals’ likely preferences and prejudices? Can democracy avoid an evolution toward a demagogic outcome based on emotional mass appeal rather than the reasoned process the Founding Fathers imagined?

There is an art to asking for help, an art that depends on your ability to understand the person you are dealing with, and to not confuse your needs with theirs. Most people never succeed at this, because they are completely trapped in their own wants and desires. They start from the assumption that the people they are appealing to have a selfless interest in helping them. They talk as if their needs mattered to these people—who probably couldn’t care less. Sometimes they refer to larger issues: a great cause, or grand emotions such as love and gratitude. They go for the big picture when simple, everyday realities would have much more appeal. What they do not realize is that even the most powerful person is locked inside needs of his own, and that if you make no appeal to his self-interest, he merely sees you as desperate or, at best, a waste of time.

True eloquence is irresistible. It charms by its images of beauty, it enforces an argument by its vehement simplicity. Orators whose speeches are "full of sound and fury, signifying nothing," only prevail where truth is not understood, for knowledge and simplicity are the foundation of all true eloquence. Eloquence abounds in beautiful and natural images, sublime but simple conceptions, in passionate but plain words. Burning words appeal to the emotions as well as to the intellect; they stir the soul and touch the heart.

If you suffered from neglect in childhood, it may cause you to go from one person to another, hoping that someone will supply whatever is missing. You may not be able to care much about yourself, and think marriage will end this, and then find yourself in the alarming situation of being married but emotionally unattached. . . . Moreover, the person who [has] neglect in his background is always restless and anxious because he cannot obtain emotional satisfaction. . . . These restless, impulsive moves help to create the illusion of living emotionally. . . . Such a person may, for example, be engaged to be married to one person and simultaneously be maintaining sexual relationships with two or three others. Anyone who offers admiration and respect has appeal to them—and because their need for affection is so great, their ability to discriminate is severely impaired.21

It is obvious that in his day-dreams he is a warrior, not a professor; all of the men he admires were military. His opinion of women, like every man's, is an objectification of his own emotion towards them, which is obviously one of fear. "Forget not thy whip"-- but nine women out of ten would get the whip away from him, and he knew it, so he kept away from women, and soothed his wounded vanity with unkind remarks. [...] [H]e is so full of fear and hatred that spontaneous love of mankind seems to him impossible. He has never conceived of the man who, with all the fearlessness and stubborn pride of the superman, nevertheless does not inflict pain because he has no wish to do so. Does any one suppose that Lincoln acted as he did from fear of hell? Yet to Nietzsche, Lincoln is abject, Napoleon magnificent. [...] I dislike Nietzsche because he likes the contemplation of pain, because he erects conceit into duty, because the men whom he most admires are conquerors, whose glory is cleverness in causing men to die. But I think the ultimate argument against his philosophy, as against any unpleasant but internally self-conscious ethic, lies not in an appeal to facts, but in an appeal to the emotions. Nietzsche despises universal love; I feel it the motive power to all that I desire as regards the world. His followers have had their innings, but we may hope that it is coming rapidly to an end.

Part of the magic was that Hitler told people what they wanted to hear. His pronouncements were not a challenge but a confirmation of his followers’ assumptions and preconceptions, an incitement to cast off the dreary restrictions of civility and rationality and allow their emotions full Dionysiac release, above all a permission both to maintain hope in the face of obdurate reality and to hate anyone or anything that was perceived to undermine that hope. Catholics, Socialists, and Communists, with intellectual structures of their own, were not as susceptible to him. He appealed to a devastated populace that, like him, had lost everything, including their established beliefs, felt a profound sense of grievance, and found consolation in a pan-Germanism that was part sentimentality and part utopianism, a sort of forward-looking nostalgia. The content of the speeches was important to that degree.

I sit on an outcropping of rock above the lake and try to be angry, but I can’t hold the feeling. I need erupting volcanoes, hurricanes, massive earthquakes. Were I working on Monstrous Sea right now, Orcus’s monsters would bleed from the page in the search for flesh. I need vindication. I do not need little birds twittering over a wide expanse of shimmering lake and a light wind ruffling my hair. Nature defies my anger. Nature defies every emotion I have. I can’t complain to nature, or appeal to it, or rage at it. Nature doesn’t care about me.

As I see it the world is undoubtedly in need of a new religion, and that religion must be founded on humanist principles. When I say religion, I do not mean merely a theology involving belief in a supernatural god or gods; nor do I mean merely a system of ethics, however exalted; nor only scientific knowledge, however extensive; nor just a practical social morality, however admirable or efficient. I mean an organized system of ideas and emotions which relate man to his destiny, beyond and above the practical affairs of every day, transcending the present and the existing systems of law and social structure. The prerequisite today is that any such religion shall appeal potentially to all mankind; and that its intellectual and rational sides shall not be incompatible with scientific knowledge but on the contrary based on it.

You wrote to me. Do not deny it. I’ve read your words and they evoke My deep respect for your emotion, Your trusting soul… and sweet devotion. Your candour has a great appeal And stirs in me, I won’t conceal, Long dormant feelings, scarce remembered. But I’ve no wish to praise you now; Let me repay you with a vow As artless as the one you tendered; Hear my confession too, I plead, And judge me both by word and deed. 13 ’Had I in any way desired To bind with family ties my life; Or had a happy fate required That I turn father, take a wife; Had pictures of domestication For but one moment held temptation- Then, surely, none but you alone Would be the bride I’d make my own. I’ll say without wrought-up insistence That, finding my ideal in you, I would have asked you—yes, it’s true— To share my baneful, sad existence, In pledge of beauty and of good, And been as happy … as I could! 14 ’But I’m not made for exaltation: My soul’s a stranger to its call; Your virtues are a vain temptation, For I’m not worthy of them all. Believe me (conscience be your token): In wedlock we would both be broken. However much I loved you, dear, Once used to you … I’d cease, I fear; You’d start to weep, but all your crying Would fail to touch my heart at all, Your tears in fact would only gall. So judge yourself what we’d be buying, What roses Hymen means to send— Quite possibly for years on end! 15 ’In all this world what’s more perverted Than homes in which the wretched wife Bemoans her worthless mate, deserted— Alone both day and night through life; Or where the husband, knowing truly Her worth (yet cursing fate unduly) Is always angry, sullen, mute— A coldly jealous, selfish brute! Well, thus am I. And was it merely For this your ardent spirit pined When you, with so much strength of mind, Unsealed your heart to me so clearly? Can Fate indeed be so unkind? Is this the lot you’ve been assigned? 16 ’For dreams and youth there’s no returning; I cannot resurrect my soul. I love you with a tender yearning, But mine must be a brother’s role. So hear me through without vexation: Young maidens find quick consolation— From dream to dream a passage brief; Just so a sapling sheds its leaf To bud anew each vernal season. Thus heaven wills the world to turn. You’ll fall in love again; but learn … To exercise restraint and reason, For few will understand you so, And innocence can lead to woe.

1. Efficacy—How well does it work? 2. Speed—How quickly does it work? 3. Reliability—Can I depend on it to do what I want? 4. Ease of Use—How much effort does it require? 5. Flexibility—How many things does it do? 6. Status—How does this affect the way others perceive me? 7. Aesthetic Appeal—How attractive or otherwise aesthetically pleasing is it? 8. Emotion—How does it make me feel? 9. Cost—How much do I have to give up to get this?

the principal horror of any system which defines the good in terms of profit rather than in terms of human need, or which defines human need to the exclusion of the psychic and emotional components of that need - the principal horror of such a system is that it robs our work of its erotic value, its erotic power and life appeal and fulfillment. such a system reduces work to a travesty of necessities, a duty by which we earn bread of oblivion for ourselves and those we love. But this is tantamount to blinding a painter and then telling her to improve her work, and to enjoy the act of painting. It is not only next to impossible, it is also profoundly cruel.

But narratives are not the only instruments within Scripture that can help us integrate our minds and lives. Poetry is another powerful literary tool. It has several distinct features:    By activating our sense of rhythm, poetry accesses our right-mode operations and systems.    Reading poetry has the effect of catching us off guard. Our imaginations are invigorated when our usual linear expectations of prose (that one word will follow obediently behind another on the way to a predictable end) don’t apply. This can stimulate buried emotional states and layers of memory.    Finally, poetry not only appeals to right-mode processing, but to left mode as well, given its use of language. This makes it a powerful integrative tool.

Alas, it was in vain that I implored the dungeon-keep of Roussainville, that I begged it to send out to meet me some daughter of its village, appealing to it as to the sole confidant to whom I had disclosed my earliest desire when, from the top floor of our house at Combray, from the little room that smelt of orris-root, I had peered out and seen nothing but its tower, framed in the square of the half-opened window, while, with the heroic scruples of a traveller setting forth for unknown climes, or of a desperate wretch hesitating on the verge of self-destruction, faint with emotion, I explored, across the bounds of my own experience, an untrodden path which, I believed, might lead me to my death, even—until passion spent itself and left me shuddering among the sprays of flowering currant which, creeping in through the window, tumbled all about my body. In vain I called upon it now. In vain I compressed the whole landscape into my field of vision, draining it with an exhaustive gaze which sought to extract from it a female creature.

And it was in that moment of distress and confusion that the whip of terror laid its most nicely calculated lash about his heart. It dropped with deadly effect upon the sorest spot of all, completely unnerving him. He had been secretly dreading all the time that it would come - and come it did. Far overhead, muted by great height and distance, strangely thinned and wailing, he heard the crying voice of Defago, the guide. The sound dropped upon him out of that still, wintry sky with an effect of dismay and terror unsurpassed. The rifle fell to his feet. He stood motionless an instant, listening as it were with his whole body, then staggered back against the nearest tree for support, disorganized hopelessly in mind and spirit. To him, in that moment, it seemed the most shattering and dislocating experience he had ever known, so that his heart emptied itself of all feeling whatsoever as by a sudden draught. 'Oh! oh! This fiery height! Oh, my feet of fire! My burning feet of fire...' ran in far, beseeching accents of indescribable appeal this voice of anguish down the sky. Once it called - then silence through all the listening wilderness of trees. And Simpson, scarcely knowing what he did, presently found himself running wildly to and fro, searching, calling, tripping over roots and boulders, and flinging himself in a frenzy of undirected pursuit after the Caller. Behind the screen of memory and emotion with which experience veils events, he plunged, distracted and half-deranged, picking up false lights like a ship at sea, terror in his eyes and heart and soul. For the Panic of the Wilderness had called to him in that far voice - the Power of untamed Distance - the Enticement of the Desolation that destroys. He knew in that moment all the pains of someone hopelessly and irretrievably lost, suffering the lust and travail of a soul in the final Loneliness. A vision of Defago, eternally hunted, driven and pursued across the skyey vastness of those ancient forests fled like a flame across the dark ruin of his thoughts... It seemed ages before he could find anything in the chaos of his disorganized sensations to which he could anchor himself steady for a moment, and think... The cry was not repeated; his own hoarse calling brought no response; the inscrutable forces of the Wild had summoned their victim beyond recall - and held him fast. ("The Wendigo")

From the start, authoritarians stand out from other kinds of politicians by appealing to negative experiences and emotions. They don the cloak of national victimhood, reliving the humiliations of their people by foreign powers as they proclaim themselves their nation’s saviors. Picking up on powerful resentments, hopes, and fears, they present themselves as the vehicle for obtaining what is most wanted, whether it is territory, safety from racial others, securing male authority, or payback for exploitation by internal or external enemies.

(...) The floor itself was inscribed with a mosaic in the data-pattern mode, representing the entire body of the Curia case law. At the center, small icons representing constitutional principles sent out lines to each case in which they were quoted; bright lines for controlling precedent, dim lines for dissenting opinions or dicta. Each case quoted in a later case sent out additional lines, till the concentric circles of floor-icons were meshed in a complex network. The jest of the architect was clear to Phaethon. The floor mosaic was meant to represent the fixed immutability of the law; but the play of light from the pool above made it seem to ripple and sway and change with each little breeze. Above the floor, not touching it, without sound or motion, hovered three massive cubes of black material. These cubes were the manifestations of the Judges. The cube shape symbolized the solidity and implacable majesty of the law. Their high position showed they were above emotionalism or earthly appeals. The crown of each cube bore a thick-armed double helix of heavy gold. The gold spirals atop the black cubes were symbols of life, motion, and energy. Perhaps they represented the active intellects of the Curia. Or perhaps they represented that life and civilization rested on the solid foundations of the law. If so, this was another jest of the architect. The law, it seemed, rested on nothing.

If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that all you need to do is point out where their interests lie, and they will act politically to maximize them. You will believe in polling and focus groups: you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it. You will not have any need to appeal to emotion---indeed, to do so would be wrong! You will not have to speak of values; facts and figures will suffice. You will not have to change people's brains; their reason should be enough. You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them...

The part of the Lake District that Beatrix Potter chose as her own was not only physically beautiful, it was a place in which she felt emotionally rooted as a descendant of hard-working north-country folk. The predictable routines of farm life appealed to her. There was a realism in the countryside that nurtured a deep connection. The scale of the villages was manageable. Yet the vast desolateness of the surrounding fells was awe-inspiring. It was mysterious, but easily imbued with fantasy and tamed by imagination. The sheltered lakes and fertile valleys satisfied her love of the pastoral. The hill farms and the sheep on the high fells demanded accountability. There was a longing in Beatrix Potter for association with permanence: to find a place where time moved slowly, where places remained much as she remembered them from season to season and from year to year.

Ballet … was a system of movement as rigorous and complex as any language. Like Latin or ancient Greek, it had rules, conjugations, declensions. Its laws, moreover, were not arbitrary; they corresponded to the laws of nature. Getting it “right” was not a matter of opinion or tastes: ballet was a hard science with demonstrable physical facts. It was also, and just as appealingly, full of emotions and the feelings that come with music and movement...If the coordination and musicality, muscular impulse and timing were exactly right, the body would take over. I could let go. For all its rules and limits, [ballet is] an escape from the self. Being free.

Wearied with the commonplaces of a prosaic world; where even the joys of romance and adventure soon grow stale, St John and I had followed enthusiastically every aesthetic and intellectual movement which promised respite from our devastating ennui. The enigmas of the symbolists and the ecstasies of the pre-Raphaelites all were ours in their time, but each new mood was drained too soon, of its diverting novelty and appeal. Only the somber philosophy of the decadents could help us, and this we found potent only by increasing gradually the depth and diablism of our penetrations. Baudelaire and Huysmans were soon exhausted of thrills, till finally there remained for us only the more direct stimuli of unnatural personal experiences and adventures. It was this frightful emotional need which led us eventually to that detestable course which even in my present fear I mention with shame and timidity--that hideous extremity of human outrage, the abhorred practice of grave-robbing.

The Jewish pattern of history, past and future, is such as to make a powerful appeal to the oppressed and unfortunate at all times. Saint Augustine adapted this pattern to Christianity, Marx to Socialism. To understand Marx psychologically, one should use the following dictionary: Yahweh=Dialectical Materialism                         The Messiah=Marx                                The Elect=The Proletariat                            The Church=The Communist Party             The Second Coming=The Revolution                        Hell=Punishment of the Capitalists                      The Millennium=The Communist Commonwealth The terms on the left give the emotional content of the terms on the right, and it is this emotional content, familiar to those who have had a Christian or a Jewish upbringing, that makes Marx’s eschatology credible. A similar dictionary could be made for the Nazis, but their conceptions are more purely Old Testament and less Christian than those of Marx, and their Messiah is more analogous to the Maccabees than to Christ.

Trump’s election obviously had a very personal meaning for me. I feel unsettled everyday by his words, his behavior, and his corrosive impact on democracy and the rule of law. Trump has had an impact as well on our collective psyche and our nervous systems; supporters and opponents alike. He has modeled, normalized, and appealed to our most primitive instincts: greed, anger, deceit, hatred, defensiveness, blame, and denial. Rather than evolving in office, Trump has devolved, dragging us backward with him. Among the majority of Americans who oppose him, he fuels fear and anxiety, outrage, and despair. Among his supporters, he sanctions rage and hatred. The fight or flight emotions he arouses in supporters and critics alike serve none of us well.

She was a mimicry of a façade fashioned from the half-truths of her life. She was a beautiful abomination, patched together from the most pristine and terrible parts she could find. She was a black crystal of many cuts and facets whose dark glow suffocated and entranced those it washed over. There was a pointlessness in her eyes and apathy in her stature, and further in, past the symphonies of nightmarish screams was a blinding light. All the capability she could ever ask for kept in a place she would never reach. She chose the ice rather than the fire, shivering and hard with heat sparse, for while a flicker can exist in freeze's cold, it's heat will not radiate, no matter how bold. She took my face in hands that would make ice seem warm and whispered a blizzard into my ear, a cascading song of fear after fear. The lies she spilled, mixed with regrets and appeal, were cloaked in the inferno of her rage, the anger, the only thing that really made her real. This was her one semblance of life, a bottomless and endless void of proportions vast with a calamity of fusion and fission streaking through, a mindless hue, an emotion with a face, a darling of her race. The cracks spew darkness from within her ever so pale skin. They congregated on her curves and flesh in black and churning rivers and streams. They flooded every dip with blackness. They filled every hollow with unstable curiosity, this is her release, this is when she is free. The faces of deceit always laugh, they never wallow for their lies are a pleasure tool, her insides are contorted in laughter the same way, just as slick, just as cruel. A crude combination of fascination, of animation, of the darkest demons of them all. She was poetry written in pen, scratched and scribbled again and again. Ink splattered across the page, and within those scrawled words, those small, sharp incisions, an image can be seen, and you're left to wonder what, in the end, this all could mean...

The attitude of uncompromising heroism is attractive, and appeals especially to the dramatic instinct. But the purpose of the serious revolutionary is not personal heroism, nor martyrdom, but the creation of a happier world. Those who have the happiness of the world at heart will shrink from attitudes and the facile hysteria of "no parley with the enemy." They will not embark upon enterprises, however arduous and austere, which are likely to involve the martyrdom of their country and the discrediting of their ideals. It is by slower and less showy methods that the new world must be built [...] To find fault with those who urge these considerations, or to accuse them of faint-heartedness, is mere sentimental self-indulgence, sacrificing the good we can do to the satisfaction of our own emotions.

A good marketer can sell practically anything to anyone. Tobacco is literally dried, decaying vegetable matter that you light on fire and inhale, breathing horrid-tasting, toxic fumes into your lungs.121 At one point marketers promoted smoking as a status symbol and claimed it had health benefits. Once you give it a try, the addictive nature of the drug kicks in, and the agency’s job becomes much easier. If they can get you hooked, the product will sell itself. Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns. Alcohol advertisements sell an end to loneliness, claiming that drinking provides friendship and romance. They appeal to your need for freedom by saying drinking will make you unique, brave, bold, or courageous. They promise fulfillment, satisfaction, and happiness. All these messages speak to your conscious and unconscious minds.

The master propagandist, like the advertising expert, avoids obvious emotional appeals and strives for a tone that is consistent with the prosaic quality of modern life—a dry, bland matter-of-factness. Nor does the propagandist circulate "intentionally biased" information. He knows that partial truths serve as more effective instruments of deception than lies. Thus he tries to impress the public with statistics of economic growth that neglect to give the base year from which growth is calculated, with accurate but meaningless facts about the standard of living—with raw and uninterpreted data, in other words, from which the audience is invited to draw the inescapable conclusion that things are getting better and the present régime therefore deserves the people's confidence, or on the other hand that things are getting worse so rapidly that the present régime should be given emergency powers to deal with the developing crisis.

Now,” Samite continued, “after Essel has just spent time warning you about generalities and how they often don’t apply, I’m going to use some. Because some generalities are true often enough that we have to worry about them. So here’s one: men will physically fight for status. Women, generally, are more clever. The why of it doesn’t matter: learned, innate, cultural, who cares? You see the chest-bumping, the name-calling, performing for their fellows, what they’re really doing is getting the juices flowing. That interval isn’t always long, but it’s long enough for men to trigger the battle juice. That’s the terror or excitation that leads people to fight or run. It can be useful in small doses or debilitating in large ones. Any of you have brothers, or boys you’ve fought with?” Six of the ten raised their hands. “Have you ever had a fight with them—verbal or physical—and then they leave and come back a little later, and they’re completely done fighting and you’re just fully getting into it? They look like they’ve been ambushed, because they’ve come completely off the mountain already, and you’ve just gotten to the top?” “Think of it like lovemaking,” Essel said. She was a bawdy one. “Breathe in a man’s ear and tell him to take his trousers off, and he’s ready to go before you draw your next breath. A woman’s body takes longer.” Some of the girls giggled nervously. “Men can switch on very, very fast. They also switch off from that battle readiness very, very fast. Sure, they’ll be left trembling, sometimes puking from it, but it’s on and then it’s off. Women don’t do that. We peak slower. Now, maybe there are exceptions, maybe. But as fighters, we tend to think that everyone reacts the way we do, because our own experience is all we have. In this case, it’s not true for us. Men will be ready to fight, then finished, within heartbeats. This is good and bad. “A man, deeply surprised, will have only his first instinctive response be as controlled and crisp as it is when he trains. Then that torrent of emotion is on him. We spend thousands of hours training that first instinctive response, and further, we train to control the torrent of emotion so that it raises us to a heightened level of awareness without making us stupid.” “So the positive, for us Archers: surprise me, and my first reaction will be the same as my male counterpart’s. I can still, of course, get terrified, or locked into a loop of indecision. But if I’m not, my second, third, and tenth moves will also be controlled. My hands will not shake. I will be able to make precision movements that a man cannot. But I won’t have the heightened strength or sensations until perhaps a minute later—often too late. “Where a man needs to train to control that rush, we need to train to make it closer. If we have to climb a mountain more slowly to get to the same height to get all the positives, we need to start climbing sooner. That is, when I go into a situation that I know may be hazardous, I need to prepare myself. I need to start climbing. The men may joke to break the tension. Let them. I don’t join in. Maybe they think I’m humorless because I don’t. Fine. That’s a trade I’m willing to make.” Teia and the rest of the girls walked away from training that day somewhat dazed, definitely overwhelmed. What Teia realized was that the women were deeply appealing because they were honest and powerful. And those two things were wed inextricably together. They said, I am the best in the world at what I do, and I cannot do everything. Those two statements, held together, gave them the security to face any challenge. If her own strengths couldn’t surmount an obstacle, her team’s strengths could—and she was unembarrassed about asking for help where she needed it because she knew that what she brought to the team would be equally valuable in some other situation.

As a science fiction writer who began as a fan, I do not use my fiction as a disguised way to criticize the reality of the present. I feel that the greatest appeal of science fiction is the creation of numerous imaginary worlds outside of reality. I’ve always felt that the greatest and most beautiful stories in the history of humanity were not sung by wandering bards or written by playwrights and novelists, but told by science. The stories of science are far more magnificent, grand, involved, profound, thrilling, strange, terrifying, mysterious, and even emotional, compared to the stories told by literature. Only, these wonderful stories are locked in cold equations that most do not know how to read. The creation myths of the various peoples and religions of the world pale when compared to the glory of the big bang. The three-billion-year history of life’s evolution from self-reproducing molecules to civilization contains twists and romances that cannot be matched by any myth or epic. There is also the poetic vision of space and time in relativity, the weird subatomic world of quantum mechanics … these wondrous stories of science all possess an irresistible attraction. Through the medium of science fiction, I seek only to create my own worlds using the power of imagination, and to make known the poetry of Nature in those worlds, to tell the romantic legends that have unfolded between Man and Universe.

It is their usual reaction; they employ not words and reasoned conversation or discourse to resolve problems, but the truncheon, the jackbooted foot, or the gun. Sophistication requires more competence and skill than mere thuggery. It is a harder, loftier charge to be civilised than to let the beast in man devour man. The enlightened mind knows that all is challengeable, questions all, and thus, learns and grows. The weak, narrow mind makes its beliefs – whatever form they take – sacrosanct, defending them with violence if necessary. Political extremists, much like religious zealots, are the latter. They destroy what they cannot convert. They annihilate those they cannot control or make conform. They have found no peace in life, no love, and so promote war and division, as emotional cripples – inflicting their own pain and misery and malignant stupidity on the world. Their language binds people together, but only by stirring the darkest excesses of the soul; language of hate, and intolerance, fear and conspiracy, and the need for vengeance. In war-scarred Europe, these cripples direct mass-psychology, and would make the world in their own likeness; mutilated by violence and tribalism and hate. They use language in its most evil, twisted form. They appeal to the lowest form of understanding, on a level I hesitate to allow for the term ‘human intelligence’ to be associated. Children, fertile minds ripe for molestation. Now they will be taught what to think, not how to think. Language, that twisted poison. It scars purity.

When Camilla and her husband joined Prince Charles on a holiday in Turkey shortly before his polo accident, she didn’t complain just as she bore, through gritted teeth, Camilla’s regular invitations to Balmoral and Sandringham. When Charles flew to Italy last year on a sketching holiday, Diana’s friends noted that Camilla was staying at another villa a short drive away. On her return Mrs Parker-Bowles made it quite clear that any suggestion of impropriety was absurd. Her protestations of innocence brought a tight smile from the Princess. That changed to scarcely controlled anger during their summer holiday on board a Greek tycoon’s yacht. She quietly simmered as she heard her husband holding forth to dinner-party guests about the virtues of mistresses. Her mood was scarcely helped when, later that evening, she heard him chatting on the telephone to Camilla. They meet socially on occasion but, there is no love lost between these two women locked into an eternal triangle of rivalry. Diana calls her rival “the rotweiller” while Camilla refers to the Princess as that “ridiculous creature”. At social engagements they are at pains to avoid each other. Diana has developed a technique in public of locating Camilla as quickly as possible and then, depending on her mood, she watches Charles when he looks in her direction or simply evades her gaze. “It is a morbid game,” says a friend. Days before the Salisbury Cathedral spire appeal concert Diana knew that Camilla was going. She vented her frustration in conversations with friends so that on the day of the event the Princess was able to watch the eye contact between her husband and Camilla with quiet amusement. Last December all those years of pent-up emotion came flooding out at a memorial service for Leonora Knatchbull, the six-year-old daughter of Lord and Lady Romsey, who tragically died of cancer. As Diana left the service, held at St James’s Palace, she was photographed in tears. She was weeping in sorrow but also in anger. Diana was upset that Camilla Parker Bowles who had only known the Romseys for a short time was also present at such an intimate family service. It was a point she made vigorously to her husband as they travelled back to Kensington Palace in their chauffeur-driven limousine. When they arrived at Kensington Palace the Princess felt so distressed that she ignored the staff Christmas party, which was then in full swing, and went to her sitting-room to recover her composure. Diplomatically, Peter Westmacott, the Wales’s deputy private secretary, sent her avuncular detective Ken Wharfe to help calm her.

The extermination of the Jews has sometimes been seen as a kind of industrialized, assembly-line kind of mass murder, and this picture has at least some element of truth to it. No other genocide in history has been carried out by mechanical means - gassing - in specially constructed facilities like those in operation at Auschwitz or Treblinka. At the same time, however, these facilities did not operate efficiently or effectively, and if the impression given by calling them industrialized is that they were automated or impersonal, then it is a false one. Men such as Hess and Stangl and their subordinates tried to insulate themselves from the human dimensions of what they were doing by referring to their victims as 'cargo' or 'items.' Talking to Gerhard Stabenow, the head of the SS Security Service in Warsaw, in September 1942, Wilm Hosenfeld noted how the language Stabenow used distanced himself from the fact that what he was involved in was the mass murder of human beings: 'He speaks of the Jews as ants or other vermin, of their 'resettlement', that means their mass murder, as he would of the extermination of the bedbugs in the disinfestation of a house.' But at the same time such men were not immune from the human emotions they tried so hard to repress, and they remembered incidents in which individual women and children had appealed to their conscience, even if such appeals were in vain. The psychological strain that continual killing of unarmed civilians, including women and children, imposed on such men was considerable, just as it had been in the case of the SS Task Forces, whose troops had been shooting Jews in their hundreds of thousands before the first gas vans were deploted in an attempt not only to speed up the killing but also to make it somehow more impersonal.

Having judged, condemned, abandoned his cultural forms, his language, his food habits, his sexual behavior, his way of sitting down, of resting, of laughing, of enjoying himself, the oppressed flings himself upon the imposed culture with the desperation of a drowning man. Developing his technical knowledge in contact with more and more perfected machines, entering into the dynamic circuit of industrial production, meeting men from remote regions in the framework of the concentration of capital, that is to say, on the job, discovering the assembly line, the team, production �time,� in other words yield per hour, the oppressed is shocked to find that he continues to be the object of racism and contempt. It is at this level that racism is treated as a question of persons. �There are a few hopeless racists, but you must admit that on the whole the population likes….� �With time all this will disappear.� �This is the country where there is the least amount of race prejudice.� �At the United Nations there is a commission to fight race prejudice.� Films on race prejudice, poems on race prejudice, messages on race prejudice. Spectacular and futile condemnations of race prejudice. In reality, a colonial country is a racist country. If in England, in Belgium, or in France, despite the democratic principles affirmed by these respective nations, there are still racists, it is these racists who, in their opposition to the country as a whole, are logically consistent. It is not possible to enslave men without logically making them inferior through and through. And racism is only the emotional, affective, sometimes intellectual explanation of this inferiorization. The racist in a culture with racism is therefore normal. He has achieved a perfect harmony of economic relations and ideology. The idea that one forms of man, to be sure, is never totally dependent on economic relations, in other words—and this must not be forgotten—on relations existing historically and geographically among men and groups. An ever greater number of members belonging to racist societies are taking a position. They are dedicating themselves to a world in which racism would be impossible. But everyone is not up to this kind of objectivity, this abstraction, this solemn commitment. One cannot with impunity require of a man that he be against �the prejudices of his group.� And, we repeat, every colonialist group is racist. �Acculturized� and deculturized at one and the same time, the oppressed continues to come up against racism. He finds this sequel illogical, what be has left behind him inexplicable, without motive, incorrect. His knowledge, the appropriation of precise and complicated techniques, sometimes his intellectual superiority as compared to a great number of racists, lead him to qualify the racist world as passion-charged. He perceives that the racist atmosphere impregnates all the elements of the social life. The sense of an overwhelming injustice is correspondingly very strong. Forgetting racism as a consequence, one concentrates on racism as cause. Campaigns of deintoxication are launched. Appeal is made to the sense of humanity, to love, to respect for the supreme values.

What makes the difference between "ideal" and an ordinary object of desire is that the former is impersonal; it is something having(at least ostensibly)no special reference to the ego of the man who feels the desire, and therefore capable, theoretically, of being desired by everybody. Thus we might define an "ideal" as something desired, not egocentric, and such that the person Desiring it wishes that everyone else also desired it. I may wish that everybody had enough to eat, that everybody felt kindly towards everybody, and so on, and if I wish anything of this kind I shall also wish others to wish it. In this way, I can build up what looks like an impersonal ethic, although in fact it rests upon the personal basis of my own desires--for the desire remains mine even when what is desired has no reference to myself. For example, one man may wish that everybody understood science, and another that everybody appreciated art; it is a personal difference between the two men that produces this difference in their desires. The personal element becomes apparent as soon as controversy is involved. Suppose some man says: "You are wrong to wish everybody to be happy; you ought to desire the happiness of Germans and the unhappiness of everyone else. "Here "ought" maybe taken to mean that that is what the speaker wishes me to desire. I might retort that, not being German, it is psychologically impossible for me to desire the unhappiness of all non-Germans; but this answer seems inadequate. Again, there may be a conflict of purely impersonal ideals. Nietzsche's hero differs from a Christian saint, yet both are impersonally admired, the one by Nietzscheans, the other by Christians. How are we to decide between the two except by means of our own desires? Yet, if There is nothing further, an ethical disagreement can only be decided by emotional appeals, or by force-in the ultimate resort,. By war. On questions of fact, we can appeal to science and scientific methods of observation; but on ultimate questions of ethics there seems to be nothing analogous. Yet, if this is really the case, ethical disputes resolve themselves into contests for power—including propaganda power.