Apartment Sale Quotes

I liked projects where I could take things apart and figure out exactly how they worked. The problem is, you can't do that with people.

I'm going to ask you to remember the prostituted, the homeless, the battered, the raped, the tortured, the murdered, the raped-then-murdered, the murdered-then-raped; and I am going to ask you to remember the photographed, the ones that any or all of the above happened to and it was photographed and now the photographs are for sale in our free countries. I want you to think about those who have been hurt for the fun, the entertainment, the so-called speech of others; those who have been hurt for profit, for the financial benefit of pimps and entrepreneurs. I want you to remember the perpetrator and I am going to ask you to remember the victims: not just tonight but tomorrow and the next day. I want you to find a way to include them -- the perpetrators and the victims -- in what you do, how you think, how you act, what you care about, what your life means to you. Now, I know, in this room, some of you are the women I have been talking about. I know that. People around you may not. I am going to ask you to use every single thing you can remember about what was done to you -- how it was done, where, by whom, when, and, if you know -- why -- to begin to tear male dominance to pieces, to pull it apart, to vandalize it, to destabilize it, to mess it up, to get in its way, to fuck it up. I have to ask you to resist, not to comply, to destroy the power men have over women, to refuse to accept it, to abhor it and to do whatever is necessary despite its cost to you to change it.

what sets the best suppliers apart is not the quality of their products, but the value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.

At first I thought my wife and I were made for each other. It was as if we came out of the same factory. I think we were made in the USA, because things quickly began falling apart.

The graves and monuments were in rough rows. Somewhere there would be a caretaker’s building, and in it would be a map of Pleasantview’s twenty or so acres, neatly and sanely divided into quadrants, each quadrant showing the occupied graves and the unsold plots. Real estate for sale. One-room apartments. Sleepers.

A quilt circle's like a crazy quilt. You got all kinds in it. Some members are the big pieces of velvet or brocade, show-offish, while others are bitty scraps of used goods, hoping you don't notice them. But without each and every one, the quilt would fall apart. There's big and small, old and new, fancy and plain in a quilt circle. Some you like better than the others. We have our differences, and Monalisa is a trial, but it's a surprise how we all come together over the quilt frame, even Monalisa. We're as thick as a lettuce bed.

There’s something romantic about the thought of all the apartments that aren’t for sale.

Lennart fills in with the words she can’t find: “There’s something romantic about the thought of all the apartments that aren’t for sale.

There's something romantic about the thought of all the apartments that aren't for sale.

My apartment complex isn’t. No, it’s simple. I used to think our love was simple, until Chris Hemsworth moved into your heart.

There is something romantic about the thought of all the apartments that aren’t for sale.

I like to keep a shotgun in my room for protection. You know, just in case my apartment gets broken into by a pack of deer, which is something I’m constantly worrying about.

It’s not what you wear that sets you apart from your fellow man, but what you don’t wear. I don’t wear pants, for instance, and while you’re pondering that, take a moment to gaze at my penis.

In a whodunnit, when a detective hears that Sir Somebody Smith has been stabbed thirty-six times on a train or decapitated, they accept it as a quite natural occurrence. They pack their bags and head off to ask questions, collect clues, ultimately to make an arrest. But I wasn't a detective. I was an editor—and, until a week ago, not a single one of my acquaintances had managed to die in an unusual and violent manner. Apart from my own parents and Alan, I hardly knew anyone who had died at all. It's strange when you think about it. There are hundreds and hundreds of murders in books and television. It would be hard for narrative fiction to survive without them. And yet there are almost none in real life, unless you happen to live in the wrong area. Why is it that we have such a need for murder mystery and what is it that attracts us—the crime or the solution? Do we have some primal need of bloodshed because our own lives are so safe, so comfortable? I made a mental note to check out Alan's sales figures in San Pedro Sula in Honduras (the murder capital of the world). It might be that they didn't read him at all.

Last night I snuck an orchestra into the elevator at my apartment. We made elevator music history until Marvin got his oboe caught in the door and Mrs. Hoffstead started singing "Yes We Have No Bananas Today" in the hall so loud the police were called in from Equador.

I shut my eyes and concentrated on the sun, and on feeling it warm my skin. On pleasure. Hedon. The Greek god. Or idol, as he should probably be called seeing as I was on hallowed ground. It's pretty arrogant, calling all other gods, apart from the one you've come up with, idols. Thou shalt have no other gods before me. Every dictator's command to his subjects, of course. The funny thing was that Christians couldn't see it themselves. They didn't see the mechanism, the regenerative, self-fulfilling, self-aggrandising aspect which meant that a superstition like this could survive for two thousand years, and in which the key--salvation--was restricted to those who were fortunate enough to have been born in a space of time which was a merest blink of the eye in human history, and who also happened to live on the only little bit of the planet that ever got to hear the commandment and were able to formulate an opinion about the concise sales pitch ("Paradise?").

And of course he was right, but there was still something in the idea that appealed to me, of cutting apart my body piece by piece, my skin and my brain and my lips and my tongue, giving it all away until there was nothing left in me for anyone to object to. Until I was just a pathetic collection of fingernails and veins, and everyone would feel guilty for their roles in tearing me to scraps.

A Palestinian village whose feudal owner sold it for a kiss through a pane of glass..." Nothing remained of Sireen after the auction apart from you, little prayer rug, because a mother slyly stole you and wrapped up her son who'd been sentenced to cold and weaning - and later to sorrow and longing. It's said there was a village, a very small village, on the border between sun's gate and earth. It's said that the village was twice sold - once for a measure of oil and once for a kiss through a pane of glass. The buyers and sellers rejoiced at its sale, the year the submarine was sunk, in our twentieth century. And in Sireen - the buyers went over the contract - were white-washed houses, lovers, and trees, folk poets, peasants, and children. (But there was no school - and neither tanks nor prisons.) The threshing floors, the colour of golden wine, and the graveyard were a vault meant for life and death, and the vault was sold! People say that there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat along with civilisation! "And the axe is laid at the root of the tree..." And once again at the root of the tree, as one dear brother denies another and existence. Officer of the orbits... attend, O knight of death, but don't give in - death is behind us and also before us. Knight of death, attend, there is no time to retreat - darkness crowds us and now has turned into a rancid butter, and the forest too is full, the serpents of blood have slithered away and the beaker of our ablution has been sold to a tourist from California! There is no time now for ablution. People say there was a village, but Sireen became an earthquake, imprisoned by an amulet as it turned into a banquet - in which the virgins' infants were cooked in their mothers' milk so soldiers and ministers might eat, along with civilisation!

Let’s say that you have committed to running every day for two weeks, and at the end of those two weeks, you “reward” yourself with a massage. I would say, “Good for you!” because we all could benefit from more massages. But I would also say that your massage wasn’t a reward. It was an incentive. The definition of a reward in behavior science is an experience directly tied to a behavior that makes that behavior more likely to happen again. The timing of the reward matters. Scientists learned decades ago that rewards need to happen either during the behavior or milli-seconds afterward. Dopamine is released and processed by the brain very quickly. That means you’ve got to cue up those good feelings fast to form a habit. Incentives like a sales bonus or a monthly massage can motivate you, but they don’t rewire your brain. Incentives are way too far in the future to give you that all-important shot of dopamine that encodes the new habit. Doing three squats in the morning and rewarding yourself with a movie that evening won’t work. The squats and the good feelings you get from the movie are too far apart for dopamine to build a bridge between the two. The neurochemical reaction that you are trying to hack is not only time dependent, it’s also highly individualized. What causes one person to feel good may not work for everyone. Your boss may love the smell of coffee. When she enters a coffee shop and inhales, she feels good. And her immediate feeling builds her habit of visiting the coffee shop. But your coworker might not like the way coffee smells. His brain won’t react in the same way. A real reward — something that will actually create a habit — is a much narrower target to hit than most people think. I

When we came back to Paris it was clear and cold and lovely. The city had accommodated itself to winter, there was good wood for sale at the wood and coal place across our street, and there were braziers outside of many of the good cafés so that you could keep warm on the terraces. Our own apartment was warm and cheerful. We burned boulets which were molded, egg-shaped lumps of coal dust, on the wood fire, and on the streets the winter light was beautiful. Now you were accustomed to see the bare trees against the sky and you walked on the fresh-washed gravel paths through the Luxembourg gardens in the clear sharp wind. The trees were beautiful without their leaves when you were reconciled to them, and the winter winds blew across the surfaces of the ponds and the fountains were blowing in the bright light. All the distances were short now since we had been in the mountains. Because of the change in altitude I did not notice the grade of the hills except with pleasure, and the climb up to the top floor of the hotel where I worked, in a room that looked across all the roofs and the chimneys of the high hill of the quarter, was a pleasure. The fireplace drew well in the room and it was warm and pleasant to work.

Beware, and be on your guard against every form of greed; for not even when one has an abundance does his life consist of his possessions. -LUKE 12:15 One of our universal problems is the overcrowding of our homes. Whether we have an apartment or a six bedroom home, every closet, cupboard, refrigerator, and garage are all crammed with abundance. Some of us have so much that we go out and rent additional storage spaces for our possessions. Bob and I are no different than you. We buy new clothes and cram them into our wardrobes. A new antique goes in the corner, a new quilt hangs over the bed, a new potted plant gathers sunlight by the window. On and on it goes. Pretty soon we feel as though we are closed in with no room to breathe. We continually struggle to keep a balance in our attitudes regarding possessions. It is simpler to manage if you are single and live alone-it's just you. Life becomes more complicated with a spouse and children. You soon get that "bunched in" feeling. This creates more stress, and you can lose your cool and blow relationships when your calm is broken. We have made a rule in our home about abundance. Simply stated, it says, "One comes in and one goes out." After every purchase we give away or sell a like item. (We have an annual garage sale.) With a new blouse, out goes an older blouse; with a new table, out goes a table; and so on. Naturally if you're a newlywed this rule is not for you because you probably don't have an abundance of possessions. There's another strategy that's very effective. We have informed our loved ones that we don't want any more gifts that take up space or that have to be dusted; we prefer receiving consumable items. Remember-your life is not based on your possessions. Share with others what you aren't using.

Regret can improve decisions. To begin understanding regret’s ameliorative properties, imagine the following scenario. During the pandemic of 2020–21, you hastily purchased a guitar, but you never got around to playing it. Now it’s taking up space in your apartment—and you could use a little cash. So, you decide to sell it. As luck would have it, your neighbor Maria is in the market for a used guitar. She asks how much you want for your instrument. Suppose you bought the guitar for $500. (It’s acoustic.) No way you can charge Maria that much for a used item. It would be great to get $300, but that seems steep. So, you suggest $225 with the plan to settle for $200. When Maria hears your $225 price, she accepts instantly, then hands you your money. Are you feeling regret? Probably. Many people do, even more so in situations with stakes greater than the sale of a used guitar. When others accept our first offer without hesitation or pushback, we often kick ourselves for not asking for more.[2] However, acknowledging one’s regrets in such situations—inviting, rather than repelling, this aversive emotion—can improve our decisions in the future. For example, in 2002, Adam Galinsky, now at Columbia University, and three other social psychologists studied negotiators who’d had their first offer accepted. They asked these negotiators to rate how much better they could have done if only they’d made a higher offer. The more they regretted their decision, the more time they spent preparing for a subsequent negotiation.[3] A related study by Galinsky, University of California, Berkeley’s, Laura Kray, and Ohio University’s Keith Markman found that when people look back at previous negotiations and think about what they regretted not doing—for example, not extending a strong first offer—they made better decisions in later negotiations. What’s more, these regret-enhanced decisions spread the benefits widely. During their subsequent encounters, regretful negotiators expanded the size of the pie and secured themselves a larger slice. The very act of contemplating what they hadn’t done previously widened the possibilities of what they could do next and provided a script for future interactions.[4]

The Iran/Contra cover-up The major elements of the Iran/Contra story were well known long before the 1986 exposures, apart from one fact: that the sale of arms to Iran via Israel and the illegal Contra war run out of Ollie North’s White House office were connected. The shipment of arms to Iran through Israel didn’t begin in 1985, when the congressional inquiry and the special prosecutor pick up the story. It began almost immediately after the fall of the Shah in 1979. By 1982, it was public knowledge that Israel was providing a large part of the arms for Iran—you could read it on the front page of the New York Times. In February 1982, the main Israeli figures whose names later appeared in the Iran/Contra hearings appeared on BBC television [the British Broadcasting Company, Britain’s national broadcasting service] and described how they had helped organize an arms flow to the Khomeini regime. In October 1982, the Israeli ambassador to the US stated publicly that Israel was sending arms to the Khomeini regime, “with the cooperation of the United States…at almost the highest level.” The high Israeli officials involved also gave the reasons: to establish links with elements of the military in Iran who might overthrow the regime, restoring the arrangements that prevailed under the Shah—standard operating procedure. As for the Contra war, the basic facts of the illegal North-CIA operations were known by 1985 (over a year before the story broke, when a US supply plane was shot down and a US agent, Eugene Hasenfus, was captured). The media simply chose to look the other way. So what finally generated the Iran/Contra scandal? A moment came when it was just impossible to suppress it any longer. When Hasenfus was shot down in Nicaragua while flying arms to the Contras for the CIA, and the Lebanese press reported that the US National Security Adviser was handing out Bibles and chocolate cakes in Teheran, the story just couldn’t be kept under wraps. After that, the connection between the two well-known stories emerged. We then move to the next phase: damage control. That’s what the follow-up was about. For more on all of this, see my Fateful Triangle (1983), Turning the Tide (1985), and Culture of Terrorism (1987).

Successful con men are treated with considerable respect in the South. A good slice of the settler population of that region were men who’d been given a choice between being shipped off to the New World in leg-irons and spending the rest of their lives in English prisons. The Crown saw no point in feeding them year after year, and they were far too dangerous to be turned loose on the streets of London—so, rather than overload the public hanging schedule, the King’s Minister of Gaol decided to put this scum to work on the other side of the Atlantic, in The Colonies, where cheap labor was much in demand. Most of these poor bastards wound up in what is now the Deep South because of the wretched climate. No settler with good sense and a few dollars in his pocket would venture south of Richmond. There was plenty of opportunity around Boston, New York, and Philadelphia—and by British standards the climate in places like South Carolina and Georgia was close to Hell on Earth: swamps, alligators, mosquitoes, tropical disease... all this plus a boiling sun all day long and no way to make money unless you had a land grant from the King... So the South was sparsely settled at first, and the shortage of skilled labor was a serious problem to the scattered aristocracy of would-be cotton barons who’d been granted huge tracts of good land that would make them all rich if they could only get people to work it. The slave-trade was one answer, but Africa in 1699 was not a fertile breeding ground for middle-management types... and the planters said it was damn near impossible for one white man to establish any kind of control over a boatload of black primitives. The bastards couldn’t even speak English. How could a man get the crop in, with brutes like that for help? There would have to be managers, keepers, overseers: white men who spoke the language, and had a sense of purpose in life. But where would they come from? There was no middle class in the South: only masters and slaves... and all that rich land lying fallow. The King was quick to grasp the financial implications of the problem: The crops must be planted and harvested, in order to sell them for gold—and if all those lazy bastards needed was a few thousand half-bright English-speaking lackeys in order to bring the crops in... hell, that was easy: Clean out the jails, cut back on the Crown’s grocery bill, jolt the liberals off balance by announcing a new “Progressive Amnesty” program for hardened criminals.... Wonderful. Dispatch royal messengers to spread the good word in every corner of the kingdom; and after that send out professional pollsters to record an amazing 66 percent jump in the King’s popularity... then wait a few weeks before announcing the new 10 percent sales tax on ale. That’s how the South got settled. Not the whole story, perhaps, but it goes a long way toward explaining why George Wallace is the Governor of Alabama. He has the same smile as his great-grandfather—a thrice-convicted pig thief from somewhere near Nottingham, who made a small reputation, they say, as a jailhouse lawyer, before he got shipped out. With a bit of imagination you can almost hear the cranky little bastard haranguing his fellow prisoners in London jail, urging them on to revolt: “Lissen here, you poor fools! There’s not much time! Even now—up there in the tower—they’re cookin up some kind of cruel new punishment for us! How much longer will we stand for it? And now they want to ship us across the ocean to work like slaves in a swamp with a bunch of goddamn Hottentots! “We won’t go! It’s asinine! We’ll tear this place apart before we’ll let that thieving old faggot of a king send us off to work next to Africans! “How much more of this misery can we stand, boys? I know you’re fed right up to here with it. I can see it in your eyes— pure misery! And I’m tellin’ you, we don’t have to stand for it!...

Keep developing your expertise; it sets you apart.

Growth is not just a concern of sales and marketing, but of product, engineering and support too. It is this organization-wide commitment to growth that ultimately sets these companies apart.

techniques 2 ========== The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Kennedy, Dan S.) - Your Highlight at location 1622-1630 | Added on Friday, 15 August 2014 10:09:51 illustrations, graphics, charts, and photos to help set them apart. CAPITALIZATION — Use capitalization to set off a single (or two or three) word(s) which need extra emphasis. Use sparingly, since oftentimes it's perceived as “shouting.” Captions — These should always be used under illustrations, graphics, charts, and photos, because captions are one of the most often read Copy Cosmetic enhancements when placed next to an

All My Friends That's how it starts We go back to your house We check the charts And start to figure it out And if it's crowded, all the better Because we know we're gonna be up late But if you're worried about the weather Then you picked the wrong place to stay That's how it starts And so it starts You switch the engine on We set controls for the heart of the sun One of the ways we show our age And if the sun comes up, if the sun comes up, if the sun comes up And I still don't wanna stagger home Then it's the memory of our betters That are keeping us on our feet You spent the first five years trying to get with the plan And the next five years trying to be with your friends again You're talking 45 turns just as fast as you can Teah, I know it gets tired, but it's better when we pretend It comes apart The way it does in bad films Except in parts When the moral kicks in Though when we're running out of the drugs And the conversation's winding away I wouldn't trade one stupid decision For another five years of life You drop the first ten years just as fast as you can And the next ten people who are trying to be polite When you're blowing eighty-five days in the middle of France Yeah, I know it gets tired only where are your friends tonight? And to tell the truth Oh, this could be the last time So here we go Like a sales force into the night And if I made a fool, if I made a fool, if I made a fool On the road, there's always this And if I'm sewn into submission I can still come home to this And with a face like a dad and a laughable stand You can sleep on the plane or review what you said When you're drunk and the kids leave impossible tasks You think over and over, "hey, I'm finally dead." Oh, if the trip and the plan come apart in your hand Tou look contorted on yourself your ridiculous prop You forgot what you meant when you read what you said And you always knew you were tired, but then Where are your friends tonight? Where are your friends tonight? Where are your friends tonight? If I could see all my friends tonight If I could see all my friends tonight If I could see all my friends tonight If I could see all my friends tonight

As I rang the buzzer to his apartment building, I imagined him, maybe with a bunch of his friends, hiding behind a parked car, watching me, laughing, and saying, “Oh my God, I can’t believe she actually showed up. Like she believed I was serious!

What sets the best suppliers apart is not the quality of their products, but the value of their insight.

In the 1950s Detroit was undergoing changes in the city and factories with enormous political consequences. When I arrived in Detroit the city had just begun Urban Renewal (which blacks renamed “Negro Removal”) in the area near downtown where most blacks were concentrated. Hastings Street and John R, the two main thoroughfares that were the hub of the commerce and nightlife of the black community, were still alive with pedestrians. Large sections of the inner city, however, were being bulldozed to build the Ford Freeway crisscrossing the city from east to west, the Lodge Freeway bisecting the city from north to south, and the Fisher and Chrysler Freeways coming from Toledo and proceeding all the way north to the Upper Peninsula. These freeways were built to make it easy to live in the suburbs and work in the city and at the same time to expand the car market. So in 1957 whites began pouring out of the city by the tens of thousands until by the end of the decade one out of every four whites who had lived in the city had left. Their exodus left behind thousands of houses and apartments for sale and rental to blacks who had formerly been confined inside Grand Boulevard, a horseshoe-shaped avenue delimiting the inner city, many of whom had been uprooted by Negro Removal. Blacks who had been living on the East Side, among them Annie Boggs, began buying homes on the West Side and the North End. The black community was not only expanding but losing the cohesiveness it had enjoyed (or endured) when it was jammed together on the Lower East Side. New neighbors no longer served as extended family to the young people growing up in the new black neighborhoods. Small businesses owned by blacks and depending on black customers went bankrupt, eliminating an entrepreneurial middle class that had played a key role in stabilizing the community. By the end of the 1950s one-fourth of the buildings inside the Boulevard stood vacant. At the same time all Americans, regardless of race, creed, or national origin, were being seduced by the consumerism being fostered by large corporations so that they could sell the abundance of goods coming off the American assembly lines. All around us in the black community parents were determined to give their children “the things I didn’t have.

NYC Underwater Apartments: 2050 I'll betcha' five dollars that when the polar ice caps melt in 2050 and water levels rise flooding all the great coastal cities on our planet, you still won't be able to afford renting a 2-bedroom apartment in Manhattan sixty feet under the water. And I will also betcha' another five bucks, Sephardic Jews will be renting scuba equipment to tourists and running phony 'Going Out of Business' sales and harass you in undersea shopping malls with their bullshit Dead Sea Salts cosmetic line.

Few of us realize that we shoppers are mice in a complex retail maze. Supermarkets spend a vast amount of money to figure out how shoppers behave. Every detail is purposeful, from the music they play to the size of the font declaring sales. For instance, you probably notice that it's chilly in a supermarket. I used to think that was because the chill helped to preserve the food. In fact, cold triggers hunger. If you are hungry, you'll buy more. The first thing that you run into in a supermarket is the produce section. The tactile experience of touching food and the bright colors get you in the mood for shopping. The milk, flour and cereal are invariably spaced far apart. Why? Supermarkets are designed to slow you down. The longer you spend in the maze of a store trying to find staples, the more likely you'll buy something on impulse. Food manufacturers pay for premium shelf placement at eye level, or, in the cereal aisle, at the eye level of children.

You Never Can Tell" It was a teenage wedding, and the old folks wished them well You could see that Pierre did truly love the mademoiselle And now the young monsieur and madame have rung the chapel bell, "C'est la vie", say the old folks, it goes to show you never can tell They furnished off an apartment with a two room Roebuck sale The coolerator was crammed with TV dinners and ginger ale, But when Pierre found work, the little money comin' worked out well "C'est la vie", say the old folks, it goes to show you never can tell They had a hi-fi phono, boy, did they let it blast Seven hundred little records, all rock, rhythm and jazz But when the sun went down, the rapid tempo of the music fell "C'est la vie", say the old folks, it goes to show you never can tell They bought a souped-up jitney, 'twas a cherry red '53, They drove it down New Orleans to celebrate their anniversary It was there that Pierre was married to the lovely mademoiselle "C'est la vie", say the old folks, it goes to show you never can tell

The quality of the problem that is found is a forerunner of the quality of the solution that is attained. It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship, that often sets the creative person apart from others in his field.

we also began an initiative called Velocity Product Development (VPD) that reimagined virtually every part of our development process with the goal of increasing sales. Working with our engineers and marketers, we analyzed the flow of projects through our system, identifying and fixing blockages with an eye toward improving speed. We took apart our development process step by step, improving everything about it—bringing marketing and engineering together from the very beginning, improving how usable our product designs were and how easy they were for our plants to manufacture, implementing rapid prototyping of our designs, and enhancing how we launched new products. We reduced the number of sign-offs new design changes required as they moved through the system, improved software development and testing, and enhanced our use of electronic design tools.

My number one rule at the beginning of any negotiation is to always counter. Clients so often feel there is no point in doing so—they’ll say, “We’re too far apart, there’s no point!” But I’ve seen time and time again how coaxing two parties to make counters can result in a mutually beneficial transaction where both sides feel they got a good deal (and the broker is happy because he got the sale done).

Yes! I reminded my buyer this was an off-market deal. She was getting in early, and P.S. her daughter had been searching for an apartment for four years! Wouldn’t she like to see her happily settled? She agreed to come up $250,000 for “a quick sale.” Just like that, the million-mile distance was slashed in half. I know I’m talking about big numbers here, but what you should understand is that I’m making the gap relative. Whether you’re trying to close a million-dollar gap or a $10 one, break it down. I basically asked each side to come up, relatively speaking, $2.50. That doesn’t sound nearly as bad as bridging a million-dollar gap, now does it?

ribbons were the icing on top of the cake that was the right-sized three-bedroom apartment with perfect light in a great neighborhood. It was the ribbons that made the cake irresistible to Patty. Since making deals for Sarah and Patty, I’m always on the lookout for creative things I can do to get people comfortable with the purchase they are about to make.

When I arrived in San Francisco, there was no way to find the Castro on any map. People were forever calling the bookstore for directions to the neighborhood. In my group there was the sense that we were a wave arriving on the West Coast from the East: postcollegiate youngsters seeking and finding a paradise of cheap apartments and thrift stores bursting with the old athletic T-shirts and jeans and flannel shirts we all prixed. I remember when I put the empty clothes together with the empty apartments, on an ordinary sunny afternoon walking down the sidewalk to work: there on a blanket stood a pari of black leather steel-toed boots, twelve-hole lace-ups. They gleamed, freshly polished, in the light of the morning. As I approached them, feeling the pull of the hill, I drew up short to examine the rest of the sidewalk sale. Some old albums, Queen and Sylvester; three pairs of jeans; two leather wristbands; a box of old T-shirts; a worn watch, the hands still moving; a pressed-leather belt, west style; and cowboy boots, the same size as the steel-toes. I tried the steel-toes on and took a long look at the salesman as I stood up, feelign that they were exactly my size. This man was thin, thin in a way that was immediately familiar. Hollowing from the inside out. His skin reddened, and his brown eyes looked over me as if lighting might fall on me out of that clear afternoon sky. And I knew then, as I paid twenty dollars for the boots, that they'd been recently emptied. That he was watching me walk off in the shoes of the newly dead. And that all of this had been happening for some time now.

there was no profession in the state of Texas with worse job security than that of high school football coach. Coaches were fired all the time for poor records. Sometimes it happened with the efficiency of a bloodless coup—one day the coach was there at the office decorated in the school colors and the next day he was gone, as if he had never existed. But sometimes he was paraded before school board meetings to be torn apart by the public in a scene like something out of the Salem witch trials, or had several thousands of dollars’ worth of damage done to his car by rocks thrown by irate fans, or responded to a knock on the door to find someone with a shotgun who wasn’t there to fire him but to complain about his son’s lack of playing time. When Gaines himself went home that Friday night at about two in the morning he found seven FOR SALE signs planted in his lawn. The next night, someone had also smashed a pumpkin into his car, causing a dent. It didn’t bother him. He was the coach. He got paid for what he did and he was tough enough to take it. But he did get upset when he heard that several FOR SALE signs had also been punched into Chavez’s lawn. Brian was just a player, a senior in high school, but that didn’t seem to matter. “That’s sick to me,” said Gaines. “I just can’t understand it.

Now you know what will set your campaign (or sales letter, or product launch) apart from all the others: it’s your DSI.

message. Include information about a sale, or a new product. You just came across an article that says, “People who have hot tubs are so relaxed that they outlive poor slobs who do not have hot tubs.” Include that along with a friendly message about how you’re offering free delivery this week only! I follow all my clients on social media. I also save all of their birthdays in my calendar. The other day I noticed that Greta Lambert’s son James had just celebrated his tenth birthday. It was an opportunity for an easy, friendly follow-up message. I shot her an email, “Wow. James is growing up so quickly, your apartment must be feeling small.” Greta responded, “Ryan, good to hear from you, it does feel small!” Now she’s a warm lead and I’ll follow up next week with some listings in her area.

I told her, but before she got upset, I said, “Don’t worry, I know that’s too much for you, and who really needs a terrace? I have this same apartment one floor down, for $3,850 without a terrace. Want to see it?” She signed a lease that night.

When you incorporate follow-up into your regular sales practice, jotting off a quick and friendly email is practically effortless—and it’s free. It’s free! It costs you nothing to send an email, and it takes less time than it does to make yourself a donut-shop-flavored Keurig coffee. If there was any chance the Lockes were going to buy an apartment—ever—it was going to be from me. Let the follow-up parade continue! When you follow up with a lead, don’t just

Do I guide clients toward one decision over another? Possibly. Do I push a little when someone is nervous about making a decision? Of course. When I sell someone an apartment they love, it’s because I listened carefully to their wants, needs, and concerns, and I am able to assure them that they’re making the right choice. I always make a point of keeping my eye on the target, and my bulls-eye is always a closed deal.

I decided I would follow up every three weeks, religiously, until they bought an apartment or I was dead (tragically young), or I read that they’d perished in a fiery car chase in Monte Carlo. I was going to implement the first F, follow-up, by sending them emails about new developments, listings I thought they would like, and highlights from The Serhant Team newsletter.

He said I was relentless with my outreach, and that’s the kind of broker he needs selling his apartments.

Doer work can be everything and anything. Turning on lights, sending emails, answering the phones, opening mail, placing ads, licking stamps, putting postcards in mailboxes—whatever work has to be done to get the deal made. I did everything from ordering Twizzlers in bulk to showing apartments, to painting apartments, staging apartments, and measuring apartments to make sure a couch would fit, and taking out the garbage when a seller forgot to. For you it might mean paperwork and contracts—whatever work it takes to support the deal.

With my Keeper hat on, I decided that I could afford to spend $200 on advertising and taxis. And I could dedicate about 10 hours each week showing the apartment. This helped ensure that if I sold it I would make a good profit.

Deep in my core I believed I could sell this apartment. I was positive I could. Ready, set, GO! I called everyone. I spent the entire day emailing and calling people, trying to find a buyer. I never stopped believing I could pull this off. And it worked—I found one! After two weeks of negotiations, contracts were signed. Sold!

was mostly still doing rentals at the time, so I decided I would create relationships with some landlords. I cold-called them to introduce myself as someone who would do a great job renting out their apartments. Fueled by my new role as the Finder, I also cold-called some For Sale by Owner ads, even though it was as terrifying as that time I asked Liz Jose to the prom.

During this psychological transformation, the ordinary anchors of everyday life fell away for many working Americans. Family, community, tradition, and certainty were shaken apart by the economic force of the new—urban, postindustrial, and corporate—brand of capitalism. The sense of a person's self, which had previously been socially defined, moved into the interior of each individual's life and mind. Gradually, another concept of the self emerged as capitalism moved into this new stage, and sales or leisured consumption replaced the older emphasis on production and honest, hard work. This transition marked a shift toward a new type of person, one “predicated on the effectiveness of sales technique or the attractiveness of the individual salesperson. Personal magnetism replaced craftsmanship; technique replaced moral integrity.”85 The pervasive anxiety of this era led Americans to look for leadership anywhere they could find it. Three new areas promised relief. First, a new, popular psychology of personality offered to teach Americans how to transform themselves into people with “an intensely private sense of well being.” Self-pleasure and self-satisfaction now became the purpose of individual existence rather than a by-product of a well-lived life, and this ideology conveniently dovetailed with the new consumerism.86 Not surprisingly, then, a second transformative force emerged as the emerging field of advertising co-opted psychology and drafted psychologists like John B. Watson, A. A. Brill, and Sigmund Freud's brilliant nephew Edward Bernays into its well-paying service. On the advice and example of these men, copywriters began to suggest to consumers that they could transform their position in the social and business hierarchy by buying and displaying the correct products and behaviors. The new generation of ads was highly motivational.

Howard Schultz, the man who built Starbucks into a colossus, isn’t so different from Travis in some ways.5.22 He grew up in a public housing project in Brooklyn, sharing a two-bedroom apartment with his parents and two siblings. When he was seven years old, Schultz’s father broke his ankle and lost his job driving a diaper truck. That was all it took to throw the family into crisis. His father, after his ankle healed, began cycling through a series of lower-paying jobs. “My dad never found his way,” Schultz told me. “I saw his self-esteem get battered. I felt like there was so much more he could have accomplished.” Schultz’s school was a wild, overcrowded place with asphalt playgrounds and kids playing football, basketball, softball, punch ball, slap ball, and any other game they could devise. If your team lost, it could take an hour to get another turn. So Schultz made sure his team always won, no matter the cost. He would come home with bloody scrapes on his elbows and knees, which his mother would gently rinse with a wet cloth. “You don’t quit,” she told him. His competitiveness earned him a college football scholarship (he broke his jaw and never played a game), a communications degree, and eventually a job as a Xerox salesman in New York City. He’d wake up every morning, go to a new midtown office building, take the elevator to the top floor, and go door-to-door, politely inquiring if anyone was interested in toner or copy machines. Then he’d ride the elevator down one floor and start all over again. By the early 1980s, Schultz was working for a plastics manufacturer when he noticed that a little-known retailer in Seattle was ordering an inordinate number of coffee drip cones. Schultz flew out and fell in love with the company. Two years later, when he heard that Starbucks, then just six stores, was for sale, he asked everyone he knew for money and bought it. That was 1987. Within three years, there were eighty-four stores; within six years, more than a thousand. Today, there are seventeen thousand stores in more than fifty countries.

Aren’t we waiting for Lori?” Jonah asked. Toby didn’t turn around as he answered. “Nah, she isn’t coming. We’ll meet up with her later today.” Great. Lori was too pissed to see him and Toby was like Antarctica. Jonah still wasn’t completely sure why they were so angry, given the fact that Zev hadn’t told anyone back home about their relationship. Well, there was one option; his old friends weren’t comfortable with him being gay. Tough shit. Jonah figured the best way to deal with the situation was to face it head-on. But as soon as they got into Jonah’s car, Toby started fiddling with the radio. Jonah decided to bide his time and wait for Toby to finish what he was doing so they could talk. He almost lost his composure when the other man landed on a Barry Manilow song and kept it there. Toby had to be the only Fanilow under the age of fifty. “So I’m guessing Lori told you about that guy in my apartment last night.” Toby’s posture immediately stiffened. Several long moments passed before he answered. “Yeah, she did.” “Anything you want to ask me about it, Toby? Might as well get it out there. No reason to walk on eggshells around each other.” “Ooookay,” Toby responded, drawing out the word. He took a deep breath and turned to face Jonah. “Did you stumble across a clearance sale on jackass cream or something? Maybe they were running a special on lobotomies?” Well, that was an unexpected response. “Huh? Whatta you mean?” “What I mean, Jonah…,” Toby said in a louder voice, “is that I know we’re all just a couple of bad decisions away from being one of those weirdos who buys fake nuts and hangs them on the back of his pickup truck, but you really managed to win the stupid cake last night.” Okay, this conversation wasn’t going exactly how Jonah had planned, but he still felt the need to defend himself. “Stupid? Why? Because I’m gay? That’s not a bad decision, Toby. It’s not a decision at all.” Jonah pulled into a parking lot of a decent diner, turned off the car, and turned to face Toby. The conversation was tense and awkward, but at least Toby’s atrocious music was no longer making Jonah’s ears bleed. Jonah would have preferred hearing his car engine drop out and drag across the asphalt than another cheesy ballad. “No shit, Sherlock. But cheating on Zev is a decision. A really bad decision.” Jonah’s mouth dropped open, and he snapped his eyes toward Toby in shock. Holy crap. Toby knew about his relationship with Zev. That meant Lori knew. As much as he hated being hidden from Zev’s family and life back in Etzgadol, Jonah didn’t want the man to be forced out against his will. “You know?” “Know what?” “About, um, me and Zev?” Toby rolled his eyes. “Of course I know. Just because I was blessed in the looks department doesn’t mean I was shorted anything upstairs. I’m not an idiot, Jonah.

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«Oh Dios mío, no me  apartes de delante de tu faz y no me quites tu santo Espíritu. Ilumina tu rostro sobre tu sierva, y  meditaré tus maravillas. Dame inteligencia y  consideraré tu ley, y la guardaré en mi  corazón. Yo soy tu sierva; dame el  espíritu».

Hudson Creek is a decaying strip of buildings on either side of the highway, clinging to the road like barnacles on a rotting pier. If this were an ecosystem, I’d say it was on the verge of collapse. FOR SALE signs litter stretches of property with dilapidated buildings that look like they haven’t had two-legged occupants in years. Occasionally I spot signs of life. Aluminum-sided trailers covered in faded paint with clothes dangling nearby on lines. Someone lives there, if this is what you can call living. I’ve seen plenty of poverty in my travels. Not all of it radiates despair. I’ve been to slums where the electricity falters at night, but the live music keeps going. I’ve visited shantytowns where a new pair of shoes is as rare as a Tesla, yet people wear homespun clothes as vibrant as any I’ve seen. Hudson Creek has none of that. There’s no new construction. No signs that the town is fighting for life. The only things not falling apart are the shiny new cars I occasionally spot in weed-infested driveways. These people have mixed-up priorities. Or do they? Would you invest in landscaping if you knew your property values were going to keep declining? Maybe it’s better to spend your money on an escape pod with leather seats and a Bluetooth system.

I would return to my world, to my own city and my work. I would go back to being a doctor, an expensive New York doctor, the doctor into which I had been so expensively made. Wasn’t that what New York meant, expense? When I returned, everything would be expensive. Rent for my private office would be expensive. My hourly rate would be high. And however dizzying, the fee for my patients was only the beginning of the cost, the analytic undertaking promising neither comfort nor relief. It is instead a severe curriculum, Freud’s school of suffering: the universal conviction of shame, the pain of disclosure and of the resistance to disclosure, the awful vertigo of free association, the torment of encountering one’s hungers, hatreds, lusts, avowing them, claiming them as one’s own. I would become, anew, the minister of that suffering. In my costliness I would be a temple prostitute set apart and ceremonially dressed (in cardigan, gray flannels, polished cap- toe oxfords). My patients would pay me, not for something that they received from me, but instead for me to neutralize the account of whatever they had inserted or discharged into my person.