“
The best unplanned product plug for any brand in a Hindi movie must be the one for Black Dog whiskey in Shahenshah. To explain the lusty feelings he had on seeing ‘fair butterflies’ like Meenakshi Sheshadri, Amrish Puri intoned ‘Jis din main koi gori titli dekh leta hoon, mere khoon mein sainkro kaale kutte ek saath bhaunkne lagte hain. Uss din main Black Dog peeta hoon…’ Wow—what articulation of brand benefits. ========== Kitnay Aadmi Thay (Chaudhuri, Diptakirti)
”
”