10 Digits Quotes

A journey of 1,000 miles starts with just 10 digits.

Reality is not digital, an on-off state, but analog. Something gradual. In other words, reality is a quality that things possess in the same way that they possess, say, weight. Some people are more real than others, for example. It has been estimated that there are only about five hundred real people on any given planet, which is why they keep unexpectedly running into one another all the time.

Prime numbers are useful for writing codes and in America they are classed as Military Material and if you find one over 100 digits you have to tell the CIA and they buy it off you for $10,000. But it would not be a very good way of making a living.

And even in spite of my ovaries, I can remember a simple two-digit number.

The fact that a unit of wealth is created today with much fewer workers compared to 10 or 15 years ago is possible because digital businesses have marginal costs that tend towards zero.

Prime numbers are useful for writing codes and in America they are classed as Military Material and if you find one over 100 digits long you have to tell the CIA and they buy it off you for $10,000.

In the digital age, don’t forget to use your digits!

There are only 3 colors, 10 digits, and 7 notes; its what we do with them that's important.

As we're told that 10 percent of all high school education will be computer-based by 2014 and rise to 50 percent by 2019, and as the PowerPoint throws up aphoristic bromides by the corporate heroes of the digitally driven 'global economy' -- the implication being that 'great companies' know what they're doing, while most schools don't -- and as we're goaded mercilessly to the conclusion that everything we are, know, and do is bound for the dustbin of history, I want to ask what kind of schooling Bill Gates and Steve Jobs had. Wasn't it at bottom the very sort of book-based, content-driven education that we declare obsolete in the name of their achievements?

In the next 5-10 years, digital assets (predominantly Bitcoin and few Alts) will prove to be a strong alternative currency of the world, if not entirely dethrone fiat currency.

Harvard’s Mark I contained subroutines for sine x, log10 x, and 10x, each called for by a single operational code.

I used this method to store the first 10,000 digits of pi. A friend of mine Dr. Yip Swee Chooi remembered the entire Oxford dictionary, 1774 pages, word-for-word with this method.

Studies have shown that the average social media user consumes 285 pieces of content a day, which equates to about 54,000 words (the length of an average novel).

The rule for working out prime numbers is really simple, but no one has ever worked out a simple formula for telling you whether a very big number is a prime number or what the next one will be. If a number is really, really big, it can take a computer years to work out whether it is a prime number. Prime numbers are useful for writing codes and in America they are classed as Military Material and if you find one over 100 digits long you have to tell the CIA and they buy it off you for $10,000. But it would not be a very good way of making a living. Prime numbers are what is left when you have taken all the patterns away. I think prime numbers are like life. They are very logical but you could never work out the rules, even if you spent all your time thinking about them.

#13. Make a “real people first” rule Consider making a personal commitment to avoid social media when you are in the presence of friends and family. If your spouse or kids are around, no checking Facebook. If you’re out to dinner with friends, no sneaking a peek at the Instagram that just popped in. Be fully present with the real people in your life rather than distracted by your virtual friends.

There are four possible ways of preventing a man from working his argument [161a1] to a conclusion. It can be done either by demolishing the point on which the falsity that comes about depends, or by stating an objection directed against the questioner—for often when a solution has not as a matter of fact been brought, yet the questioner is rendered thereby unable to pursue the argument any farther. Thirdly, one may object to the questions asked; for it may happen that what the questioner [5] wants does not follow from the questions he has asked because he has asked them badly, whereas if something additional is granted the conclusion comes about. If, then, the questioner is unable to pursue his argument farther, the objection will be directed against the questioner; if he can do so, then it will be against his questions. The fourth and worst kind of objection is that which is directed to the time allowed for discussion; for some people bring objections of a kind which would take longer to [10] answer than the length of the discussion in hand.

A British Institute of Psychiatry study revealed that reading digital messages while performing another creative task decreases your IQ in the moment by 10 points. This decrease is the same as not sleeping for 36 hours—more than twice the impact of smoking marijuana.

It is little surprise, then, that after ten-plus years of watching movies with stars who are digitally altered, an international study shows that, as of 2014, “90% of all women want to change at least one aspect of [their] physical appearance. . . . [And] 81% of 10-year-old girls are afraid of being fat. Only 2% of [women] actually think [they] are beautiful.

In a colorful part of the paper, he presented a fictional scenario in which he posed questions to the machine. He imagined the machine’s activity: “Over the week-end it retrieved over 10,000 documents, scanned them all for sections rich in relevant material, analyzed all the rich sections into statements in a high-order predicate calculus, and entered the statements into the data base.

Globoforce worked with Cisco to use recognition to boost employee engagement by 5 percent, and with Intuit to achieve and sustain a double-digit increase in employee engagement over a large employee base that spans six countries. Hershey’s recognition approach helped increase employee satisfaction by 11 percent. And for LinkedIn, retention rates are nearly 10 percentage points higher for new hires who are recognized four or more times. Whether we’re leading a group or a member of the team, whether we’re working in a formal or informal recognition program, it is our responsibility to say to the people who work alongside us: “We’ve got to stop and celebrate one another and our victories, no matter how small. Yes, there’s more work to be done, and things could go sideways in an hour, but that will never take away from the fact that we need to celebrate an accomplishment right now.

Prime numbers are useful for writing codes and in America they are classed as Military Material and if you find one over 100 digits long you have to tell the CIA and they buy it off you for $10,000. But it would not be a very good way of making a living. Prime numbers are what is left when you have taken all the patterns away. I think prime numbers are like life. They are very logical but you could never work out the rules, even if you spent all your time thinking about them.

Culturally one of the most difficult things that happens is to get creative people to understand [that] the world is no longer just defined by television. The thing that happened, and has been happening for some time here, is that our work was much more diverse than even we knew it was. And I think as we began to change, the way we tackled problems and the way that we looked at problems was completely and utterly holistic in a way that I’d probably not ever really experienced before.

The choice of ten basic number symbols—that is, the Hindus’ choice of the base 10 for counting and doing arithmetic—is presumably a direct consequence of using fingers to count. When we reach ten on our fingers we have to find some way of starting again, while retaining the calculation already made. The role played by finger counting in the development of early number systems would explain why we use the word “digit” for the basic numerals, deriving from the Latin word digitus for finger.

The measuring rod, the unit of information, is something called a bit (for binary digit). It is an answer - either yes or no- to an unambiguous question... The information content of the human brain expressed in bits is probably comparable to the total number of connections among the neurons- about a hundred trillion, 10^14 bits. If written out in English, say, that information would fill some twenty million volumes, as many as in the world's largest libraries. The equivalent of twenty million books is inside the heads of every one of us... When our genes could not store all the information necessary for survival, we slowly invented them. But then the time came, perhaps ten thousand years ago, when we needed to stockpile enormous quantities of information outside our bodies. We are the only species on the planet, so far as we know, to have invented a communal memory stored neither in our genes nor in our brains. The warehouse of that memory is called the library... The great libraries of the world contain millions of volumes, the equivalent of about 10^14 bits of information in words, and perhaps 10^15 bits in pictures. This is ten thousand times more than in our brains. If I finish a book a week, I will only read a few thousand books in my lifetime, about a tenth of a percent of the contents of the greatest libraries of our time. The trick is to know which books to read... Books permit us to voyage through time, to tap the wisdom of our ancestors. The library connects us with the insights and knowledge, painfully extracted from Nature, of the greatest minds that ever were, with the best teachers, drawn from the entire planet and from all of our history, to instruct us without tiring, and to inspire us to make our own contribution to the collective knowledge of the human species. Public libraries depend on voluntary contributions. I think the health of our civilization, the depth of our awareness about the underpinnings of our culture and our concern for the future can all be tested by how well we support our libraries. p224-233

I once read the most widely understood word in the whole world is ‘OK’, followed by ‘Coke’, as in cola. I think they should do the survey again, this time checking for ‘Game Over’. Game Over is my favorite thing about playing video games. Actually, I should qualify that. It’s the split second before Game Over that’s my favorite thing. Streetfighter II - an oldie but goldie - with Leo controlling Ryu. Ryu’s his best character because he’s a good all-rounder - great defensive moves, pretty quick, and once he’s on an offensive roll, he’s unstoppable. Theo’s controlling Blanka. Blanka’s faster than Ryu, but he’s really only good on attack. The way to win with Blanka is to get in the other player’s face and just never let up. Flying kick, leg-sweep, spin attack, head-bite. Daze them into submission. Both players are down to the end of their energy bars. One more hit and they’re down, so they’re both being cagey. They’re hanging back at opposite ends of the screen, waiting for the other guy to make the first move. Leo takes the initiative. He sends off a fireball to force Theo into blocking, then jumps in with a flying kick to knock Blanka’s green head off. But as he’s moving through the air he hears a soft tapping. Theo’s tapping the punch button on his control pad. He’s charging up an electricity defense so when Ryu’s foot makes contact with Blanka’s head it’s going to be Ryu who gets KO’d with 10,000 volts charging through his system. This is the split second before Game Over. Leo’s heard the noise. He knows he’s fucked. He has time to blurt ‘I’m toast’ before Ryu is lit up and thrown backwards across the screen, flashing like a Christmas tree, a charred skeleton. Toast. The split second is the moment you comprehend you’re just about to die. Different people react to it in different ways. Some swear and rage. Some sigh or gasp. Some scream. I’ve heard a lot of screams over the twelve years I’ve been addicted to video games. I’m sure that this moment provides a rare insight into the way people react just before they really do die. The game taps into something pure and beyond affectations. As Leo hears the tapping he blurts, ‘I’m toast.’ He says it quickly, with resignation and understanding. If he were driving down the M1 and saw a car spinning into his path I think he’d in react the same way. Personally, I’m a rager. I fling my joypad across the floor, eyes clenched shut, head thrown back, a torrent of abuse pouring from my lips. A couple of years ago I had a game called Alien 3. It had a great feature. When you ran out of lives you’d get a photo-realistic picture of the Alien with saliva dripping from its jaws, and a digitized voice would bleat, ‘Game over, man!’ I really used to love that.

Spacewar highlighted three aspects of the hacker culture that became themes of the digital age. First, it was created collaboratively. “We were able to build it together, working as a team, which is how we liked to do things,” Russell said. Second, it was free and open-source software. “People asked for copies of the source code, and of course we gave them out.” Of course—that was in a time and place when software yearned to be free. Third, it was based on the belief that computers should be personal and interactive. “It allowed us to get our hands on a computer and make it respond to us in real time,” said Russell.10

Every year or so I like to take a step back and look at a few key advertising, marketing, and media facts just to gauge how far removed from reality we advertising experts have gotten. These data represent the latest numbers I could find. I have listed the sources below. So here we go -- 10 facts, direct from the real world: E-commerce in 2014 accounted for 6.5 percent of total retail sales. 96% of video viewing is currently done on a television. 4% is done on a web device. In Europe and the US, people would not care if 92% of brands disappeared. The rate of engagement among a brand's fans with a Facebook post is 7 in 10,000. For Twitter it is 3 in 10,000. Fewer than one standard banner ad in a thousand is clicked on. Over half the display ads paid for by marketers are unviewable. Less than 1% of retail buying is done on a mobile device. Only 44% of traffic on the web is human. One bot-net can generate 1 billion fraudulent digital ad impressions a day. Half of all U.S online advertising - $10 billion a year - may be lost to fraud. As regular readers know, one of our favorite sayings around The Ad Contrarian Social Club is a quote from Noble Prize winning physicist Richard Feynman, who wonderfully declared that “Science is the belief in the ignorance of experts.” I think these facts do a pretty good job of vindicating Feynman.

The main Stuxnet file was incredibly large—500 kilobytes, as opposed to the 10 to 15 KB they usually saw. Even Conficker, the monster worm that infected more than 6 million machines the previous two years, was only 35 kilobytes in size. Any malware larger than this usually just contained a space-hogging image file that accounted for its bloat—such as a fake online banking page that popped up in the browser of infected machines to trick victims into relinquishing their banking credentials. But there was no image file in Stuxnet, and no extraneous fat, either. And, as O’Murchu began to take the files apart, he realized the code was also much more complex than he or anyone else had previously believed. When

Implementing a Worry Period involves these steps: 1. Choose a designated time: Select a consistent time slot each day for your Worry Period (around 10–20 minutes). This will be the time when you dedicate your full attention to addressing worries. 2. Write down your worries: Use a notebook or digital tool to jot down worries. Externalizing thoughts creates a sense of containment. 3. Break worries into tasks: As you list your worries, distinguish between those you can control (within your circle of influence, meaning you can take actions that influence the outcome) and those you cannot. For the worries within your control, create actionable steps to address each concern. Transforming your worries into concrete actions makes them more manageable. 4. Practice mindfulness: When worries arise during the day, remind your mind that you will address them during the designated Worry Period.

Sergeant Vlaskin called out the radiation readings from the new instruments, and Logachev scribbled them down on a map, hand-drawn on a sheet of parchment paper in ballpoint pen and colored marker: 1 roentgen an hour; then 2, then 3. They turned left, and the figures began to rise quickly: 10, 30, 50, 100. “Two hundred fifty roentgen an hour!” the sergeant shouted. His eyes widened. “Comrade Lieutenant—” he began, and pointed at the radiometer. Logachev looked down at the digital readout and felt his scalp prickle with terror: 2,080 roentgen an hour. 7 An impossible number. Logachev struggled to remain calm and remember the textbook; to conquer his fear. But his training failed him, and the lieutenant heard himself screaming in panic at the driver, petrified that the vehicle would stall. “Why are you going this way, you son of a bitch? Are you out of your fucking mind?” he yelled. “If this thing dies, we’ll all be corpses in fifteen minutes!

Oh, it’s perfectly safe to handle if somebody else has triggered the curse and you took it from their still-smoking body.” Eve paused. “Or if they sold it to you.” “You bought it, didn’t you?” Imp walked towards her. “Didn’t you?” “I think so. I may have screwed up that side of things,” Eve admitted. “It’s unclear.” “What’s unclear?” “It was up for auction: obvs, right? But it’s not clear that the person auctioning the location of the manuscript actually owned what they were selling, that’s the thing. Also, ancient death spells and intellectual property law don’t always play nice together. I, uh, my boss has a standard procedure he has me follow in cases of handling blackmail and extortion. We pay the ransom, then once we’ve destroyed the threat I repossess the payment from the blackmailer’s bank account. Via a Transnistrian mafiya underwriter—” This time it was Wendy who interrupted: “The Russian mafiya has underwriters?” “Transnistrian, please, and yes, criminal business models are inherently expensive because they have to pay for their own guard labor—there are no tax overheads, but no police protection for carrying out business, either—so of course they evolved parallel structures for risk management, mostly by embedding the risk in a concrete slab and dumping it in the harbor—anyway. At what stage does the book consider itself to have been legitimately acquired? And by whom? Is it safe for you to handle it, as my employee? What about as an independent freelance contractor not subject to the HMRC IR35 regulations? Am I an acceptable proxy for Bigge Enterprises, a Scottish Limited Liability Partnership domiciled in the Channel Islands, in the view of a particularly dim-witted nineteenth-century death spell attached to a codex bound in human skin by a mad inquisitor? It’s like digital rights management magic, only worse.

On her second screen, there were the number of messages sent by other staffers that day, 1,192, and the number of those messages that she’d read, 239, and the number to which she’d responded, 88. There was the number of recent invitations to Circle company events, 41, and the number she’d responded to, 28. There was the number of overall visitors to the Circle’s sites that day, 3.2 billion, and the number of pageviews, 88.7 billion. There was the number of friends in Mae’s OuterCircle, 762, and outstanding requests by those wanting to be her friend, 27. There were the number of zingers she was following, 10,343, and the number following her, 18,198. There was the number of unread zings, 887. There was the number of zingers suggested to her, 12,862. There was the number of songs in her digital library, 6,877, number of artists represented, 921, and based on her tastes, the number of artists recommended to her: 3,408. There was the number of images in her library, 33,002, and number of images recommended to her, 100,038. There was the temperature inside the building, 70, and the temperature outside, 71. There was the number of staffers on campus that day, 10,981, and number of visitors to campus that day, 248. Mae had news alerts set for 45 names and subjects, and each time any one of them was mentioned by any of the news feeds she favored, she received a notice. That day there were 187. She could see how many people had viewed her profile that day, 210, and how much time on average they spent: 1.3 minutes. If she wanted, of course, she could go deeper, and see precisely what each person had viewed. Her health stats added a few dozen more numbers, each of them giving her a sense of great calm and control. She knew her heart rate and knew it was right. She knew her step count, almost 8,200 that day, and knew that she could get to 10,000 with ease.

Similarly, the brains of mice that have learned many tasks are slightly different from the brains of other mice that have not learned these tasks. It is not so much that the number of neurons has changed, but rather that the nature of the neural connections has been altered by the learning process. In other words, learning actually changes the structure of the brain. This raises the old adage “practice makes perfect.” Canadian psychologist Dr. Donald Hebb discovered an important fact about the wiring of the brain: the more we exercise certain skills, the more certain pathways in our brains become reinforced, so the task becomes easier. Unlike a digital computer, which is just as dumb today as it was yesterday, the brain is a learning machine with the ability to rewire its neural pathways every time it learns something. This is a fundamental difference between a digital computer and the brain. This lesson applies not only to London taxicab drivers, but also to accomplished concert musicians as well. According to psychologist Dr. K. Anders Ericsson and colleagues, who studied master violinists at Berlin’s elite Academy of Music, top concert violinists could easily rack up ten thousand hours of grueling practice by the time they were twenty years old, practicing more than thirty hours per week. By contrast, he found that students who were merely exceptional studied only eight thousand hours or fewer, and future music teachers practiced only a total of four thousand hours. Neurologist Daniel Levitin says, “The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything.… In study after study, of composers, basketball players, fiction writers, ice skaters, concert pianists, chess players, master criminals, and what have you, this number comes up again and again.” Malcolm Gladwell, writing in the book Outliers, calls this the “10,000-hour rule.

you can’t stop yourself from compulsively checking your email or social media, you’re allowing these devices to control you instead of the other way around.

With the growth of the Internet, 24-hour television, and mobile phones, we now receive five times as much information every day as we did in 1986.

The Planeswalker know YOu take the card from the library And bury it when you're done. On the path, you face history. Walk the path, do the math: Start with the prime numbers under 100 Whose digits give you 10. Choose the happy median. Add it to: The square root of The cube of five divided by The sum of 3 and 2.

Recent research reveals that the average time spent per week on email, text, and social media is about 23 hours.

From inboxes congested with years’ worth of emails to thousands of unused computer files, your digital clutter can grow like untended weeds in a garden.

According to a Time Mobility poll, 84 percent of people worldwide said they couldn’t go a single day without their mobile devices. One in four people check their phone every 30 minutes, while one in five check it every ten. Of adults aged twenty-five to thirty, 75 percent said they took their phones to bed.

the average time spent per week on email, text, and social media is about 23 hours.

The constant dilemma of the information age is that our ability to gather a sea of data greatly exceeds the tools and techniques available to sort, extract, and apply the information we’ve collected.

In the last twenty-five years, we have drastically changed how we socialize, spend our time, do our work, and entertain ourselves. According to the Pew Research Center, today, eight in ten US adults (81 percent) say they use laptop and desktop computers at home, work, school, and everywhere in between. Meanwhile, 90 percent of US adults have a cell phone, and two-thirds of those adults use their phones to go online.

What do you really value? • How do you want to spend your time and energy? • What are your life priorities and goals? Don’t just gloss over these questions. Instead, spend the next 15 minutes thinking about what matters in your life. Odds are, most of your answers won’t relate to the digital world.

human beings have created more information in the last ten years than in all recorded history prior.

Live in the present, not in the future. Do things right now that make you happy, and don’t keep objects as placeholders for some perfect future that will never come.

1. CDs, DVDs 2. Skin care products 3. Makeup 4. Accessories 5. Valuables (passports, credit cards, etc.) 6. Electrical equipment and appliances (digital cameras, electric cords, anything that seems vaguely “electric”) 7. Household equipment (stationery and writing materials, sewing kits, etc.) 8. Household supplies (expendables like medicine, detergents, tissues, etc.) 9. Kitchen goods/food supplies (spatulas, pots, blenders, etc.) 10. Other (spare change, figurines, etc.)

The second difficulty is that there is an infinite number of possibilities of these simple types. It is something like this. You are sitting working very hard, you have worked for a long time trying to open a safe. Then some Joe comes along who knows nothing about what you are doing, except that you are trying to open the safe. He says ‘Why don’t you try the combination 10:20:30?’ Because you are busy, you have tried a lot of things, maybe you have already tried 10:20:30. Maybe you know already that the middle number is 32 not 20. Maybe you know as a matter of fact that it is a five digit combination…. So please do not send me any letters trying to tell me how the thing is going to work. I read them – I always read them to make sure that I have not already thought of what is suggested – but it takes too long to answer them, because they are usually in the class ‘try 10:20:30’. As usual, nature’s imagination far surpasses our own, as we have seen from the other theories which are subtle and deep. To get such a subtle and deep guess is not so easy. One must be really clever to guess, and it is not possible to do it blindly by machine.

The basic order for sorting komono is as follows: 1. CDs, DVDs 2. Skin care products 3. Makeup 4. Accessories 5. Valuables (passports, credit cards, etc.) 6. Electrical equipment and appliances (digital cameras, electric cords, anything that seems vaguely “electric”) 7. Household equipment (stationary and writing materials, sewing kits, etc.) 8. Household supplies (expendables like medicine, detergents, tissues, etc.) 9. Kitchen goods/food supplies (spatulas, pots, blenders, etc.) 10. Other (spare change, figurines, etc.)

CASE STUDY In 2012, investigators were trying to understand why supermarkets in the United States were being robbed every month of Tide detergent – and only Tide detergent. As with every investigation, they ‘followed the money’ only to find that Tide was the money. Bottles of Tide had become an ad hoc street currency, with 150-ounce bottles being exchanged for $5 or $10 worth of drugs, earning it the nickname ‘Liquid Gold’. As New York magazine pointed out: ‘this unlikely black market would not have formed if they weren’t so good at pushing their product’.37 It turns out that despite being considered a ‘low interest category’, people have very strong feelings about their detergents. Tide came in the top three brands that consumers were least likely to give up during tough times. This bond has allowed the producer, Procter & Gamble, to charge 50 per cent more than the average detergent and yet it still outsells its nearest competitor, which is also produced by P&G, by more than two to one. So, what is it about Tide that means more people will pay 50 per cent more for a functionally parity product from the same manufacturer? The investigating sergeant puts it well: ‘I’m a No. 1 Tide fan’, he says. ‘I don’t know if it’s all psychological, but you can tell the difference.’38

Cleveland Clinic Case Study At Cleveland Clinic, we encourage different areas of the organization to perform the kind of analysis just described by holding them accountable for saving money. In 2009, Cleveland Clinic set an organizational goal of reducing the amount it was spending on supplies of various kinds. It took its inspiration from Apple, a company that maintains stringent control over the cost of supplies. To help the internal cost-cutting committees, we set out to raise care providers’ consciousness, putting price tags on instruments and supplies and posting the costs of supplies where caregivers could see them. The goal was to make caregivers mindful about supply use. These efforts helped the organization reach its goal of cutting spending on supplies by $100 million over two years. To promote ongoing cost awareness and savings, we created scorecards that quantify and measure quality and cost, and we set goals: “Cut your costs on heart valve implants by 20 percent while improving quality by 10 percent.” We check the progress on these scorecards every three months. If we don’t see movement in the right direction, we ask new questions and implement ways to encourage and reward cost-saving measures.

The first seven digits of pi reversed give you 295 14 13 The first occurrence of 7 is in the 13th decimal place The second occurrence of 7 is at the 29th decimal place and it sits between 2-7-9 The third occurrence of 7 is at the 39th decimal place (3 x 13) The first occurrence of 13 is in the 29th (10 block of pi) The sum of the first 13 decimal digits is 65 or (5 x 13) The sum of the first 26 decimal digits is 126 or (3 x 6 x 7) The sum of the first 39 decimal digits is 191 or 43rd prime. 43 is the 14th prime. First occurrence of 295 or 2953 is at the 113th – (10 block of pi) The sum of 1 to 13 is 91 (7 x 13) 13 is the 7th number in a Fibonacci sequence 33 is the sum of the Fibonacci sequence to 13

For some time now, the conventional wisdom at most agencies has been to partner with experts in specific fields—social networking, gaming, mobile, or any other discipline—in order to “get the best people for the job.” But given the success of AKQA, R/GA, and so many other innovators, perhaps it can be argued that to be truly holistic in our approach, it’s better to grow innovations from one’s own stem cells, so to speak, than to try to graft on capabilities on an ad-hoc basis. Some would no doubt argue that it makes the most economic sense to hire experts to execute as needed, rather than taking on more overhead in an increasingly competitive marketplace. But it should be pointed out that it’s hard to have the original ideas themselves if your own team doesn’t have a firm grasp of the technologies. Without a cross-disciplinary team of in-house experts, who knows what opportunities you—and by extension, your clients—may miss. “It comes down to the brains that you have working with you to make it a reality,” John Butler, cofounder of Butler, Shine, Stern & Partners, tells me. “The history of the ad agency is the Bernbach model—the writer and art director sitting in a room together coming up with an idea,” he says, referring to legendary adman Bill Bernbach, cofounder of DDB and the man who first combined copywriters and art directors as two-person teams. Now, all that’s changed. “[Today, there are] fifteen people sitting in a room. Media is as much a part of the creative department as a writer or an art director. And we have account planners—we call them ‘connection planners’—in the room throwing around ideas,” he says. “That facilitates getting to work that is about the experience, about ways to compel consumers to interact with your brand in a way that they become like free media” by actively promoting the brand for you. If his team worked on the old Bernbach model, Butler adds, they would never have created something like those cool MINI billboards that display messages to drivers by name that I described in the last chapter. The idea actually spun out of a discussion about 3-D glasses for print ads. “Someone in the interactive group said, ‘We can probably do that same thing with [radio frequency identification] technology.’” By using transmitters built into the billboards, and building RFID chips into MINI key fobs, “when a person drives by, it will recognize him and it will spit out a message just for him.” He adds with considerable understatement: “Through having those capabilities, in-house engineers, technical guys who know the technology and what’s available, we were able to create something that was really pretty cool.

Goodby, Silverstein & Partners, the legendary San Francisco-based ad agency behind such classic campaigns as “Got Milk” and the Foster Farm Chickens, had found itself in a funk—and felt increasingly irrelevant in an emerging, transmedia world of social networking, user-generated content, mobile, Internet video, and more. So a few years ago, the agency set an ambitious goal to completely revamp itself for the digital age. “Our goal is to be unrecognizable twelve months from now,” creative director Jamie Barrett said at the time. The idea: transform an agency known primarily for eye-popping television spots into one badass, multiplatform marketing machine. It was well worth the effort. In less than a year, Goodby saw revenues leap 20 percent to $102 million. At the start of its transformation effort, 80 percent of the twenty-five-year-old agency’s revenues came from traditional advertising campaigns, while less than 20 percent came from digital initiatives. Today, after three years of reinvention, those numbers are nearly flip-flopped, with 60 percent of revenues now coming from digital initiatives, and 40 percent from traditional. Now, a team once vexed by what it called “Crispin Envy”—for all the attention Crispin Porter + Bogusky receives for its groundbreaking work in digital media—has found its own footing, and then some. While many have driven the transformation, no one has received more credit as a catalyst for change than Derek Robson, forty-two, whom Goodby recruited from adverting agency powerhouse Bartle Bogle Hegarty in London.

then I did something that probably had not ever been done before, because it hadn’t needed to be done before, which is to literally look at all the work that we had produced for all our clients. Not necessarily from the standpoint of what does the work look like and is it creative, but more about how much time does it take us to actually get to a piece of communication that we can sell to a client, and how many bits of television are we making, how many bits of Internet work are we creating. And I looked at it to a certain extent more like a factory, to work out whether we have the right machinery in place to make the factory work properly. As we went through, it changed almost at a level that would be staggering in our industry. We went from 17.5 percent of our work within new media to 50 percent in the first year. Now, our digital production department is as big as our broadcast production department. And our output is now 60/40 in favor of nontraditional interactive work. That’s a massive change. Not just in what we produce, but also, you’ve got to try and mirror that change with the resources you have. And you’ve either got to shed some resources and get some new resources in, or you’ve got to reskill people on the move. And that is a more complicated task, but that’s one of the things that we’ve managed to do very successfully.

Hard disk drives were finally cheap enough for consumers to afford: If you shopped around, you could find one that held 10 megabytes of digital storage for about $700.

Research firm Gartner estimates that “by 2015, 35% of Global 2000 companies with non-media digital products will generate incremental revenue of 5% to 10% through subscription-based services and revenue models.”12

For some odd reason, Compact Discs and Digital Video Discs are spelled as discs, not disks.

Podesta clicked on the folder containing the digital photos he’d taken of Candace Martin in a car with

Detroit in 1990 (then a major centre of traditional industries) with Silicon Valley in 2014. In 1990, the three biggest companies in Detroit had a combined market capitalization of $36 billion, revenues of $250 billion, and 1.2 million employees. In 2014, the three biggest companies in Silicon Valley had a considerably higher market capitalization ($1.09 trillion), generated roughly the same revenues ($247 billion), but with about 10 times fewer employees (137,000).3 The fact that a unit of wealth is created today with much fewer workers compared to 10 or 15 years ago is possible because digital businesses have marginal costs that tend towards zero.

Polaroid vs. Digital Photos [10w] Photographs nowadays are preserved forever, it's the people who fade.

important

Upgrading from Girlfriend 7.0 to Wife 1.0.” The user complains that Wife 1.0 has “begun unexpected child processing that took up a lot of space and valuable resources,” and that it blocks applications such as “Poker Night 10.3, Football 5.0, Hunting and Fishing 7.5, and Racing 3.6.” In his response, the tech support representative explains that the user’s problems stem from “a primary misconception: many people upgrade from Girlfriend 7.0 to Wife 1.0, thinking it is merely a utilities and entertainment program. Wife 1.0 is an OPERATING SYSTEM and is designed by its creator to run EVERYTHING!!!

4. Am I holding on to it because it seems like it “might” be important, but I don’t know why? 5. Have I finished using it and see no reason to use it again? 6. Am I spending too much time weighing the pros and cons? 7. Is it related to a project I no longer plan on pursuing?

1. Social comparison

2. Fear of missing out (FOMO)

Rather than unconsciously allowing social media a place in your life, make a conscious decision about how and why you want to use it.

One way to track social media is through a tool called Rescue Time, which runs in the background of your computer and gives you a detailed report (broken down by time spent and overall percentages) of the sites and applications that you frequently use.

Rather than prioritizing social media, use it as a reward.

Before you follow someone or accept a friend request blindly, make sure you really want to invest any time and energy into this person.

When a “friend” is changed to an “acquaintance,” their posts are pushed lower in the Facebook algorithm and have a far lower chance of showing up in your feed.

You can make your social media hours much more efficient and productive by using a tool like VerticalResponse to pre-schedule and post directly from your account. Or try a tool that manages multiple social channels like or HootSuite, TweetDeck, or SproutSocial.

As an example, here are a few of the more popular social media IFTTT tasks that may help you organize your social media: • Send all your Tweets to a Google spreadsheet. • Update your Twitter profile picture when you update your Facebook profile picture. • Automatically Tweet your Facebook status updates. • Post all pictures posted to Instagram on Twitter. • Archive photos you are tagged in on Facebook to Dropbox. • Archive all links you share on Facebook to a single file in Evernote. • Archive all photos you “like” on Instagram to Dropbox. • Have your iPhone pictures emailed to you as you take them.

• Sort by sender and group similar messages together. • Unsubscribe from all junk email services. • Delete (or archive) the information-only messages. • Filter any messages that require a 5-minute or longer response or completion of a task. • Work through the backlog of older messages as you keep your inbox clear of new messages. • Resolve to keep your inbox clean on a day-to-day basis in the future.

Now, it’s extremely inefficient to open up every message and unsubscribe using the link at the bottom of every email. A simple solution is a service like Unroll.me, which allows you to make a decision about every list subscription. Within a few minutes you can remove your email address from every list—all at once.

Whenever you open an email, you have one of four decisions: Delete it, Defer it, Delegate it or Do it.

Delete it. The message isn’t important or it requires no response. The simplest action is to get rid of it. If you think it might be important, then you will put the message into an archive folder. Defer it. If a message requires a task that takes 5 or more minutes to complete, then defer it and schedule a date and time when you will do it. One of the main reasons people get bogged down is that they try to take action on emails that require you to complete a lengthy task. For emails like this, it makes sense to estimate the time required, write down the specific action into your calendar, respond back to the recipient with a date when they should expect it and then filter the email into your “Follow-Up” folder. You can use the items on your calendar to schedule the rest of your week. Another option for deferring an item is to use the Boomerang extension, which creates reminders for specific tasks. Delegate it. You may not be the best person to handle the task. If you have a team or subordinates, then delegate the task to the appropriate person. After that, create a reminder in your calendar to follow up and make sure it has been handled. Do it. If it takes less than 5 minutes to respond to an email or complete the required task, then take care of it immediately.

That’s why we recommend you remove all emails from your inbox on a daily basis. The only items to keep here are unread messages.

We recommend creating four types of folders: • Archives (any email that contains information that might be needed) • Automated (any email newsletter that relates to a strategy you’d like to pursue in the future) • Follow-Up (any email relating to a specific action that needs to be completed) • Send (if you use an assistant to process email, then have this person filter messages that require your final approval into this folder)

go to Google and enter “filter emails in” + the email client you use. So if you use Office 365, then you’d search for “filter emails in Office 365.” Simply go through the walkthrough to learn how to filter the messages that land in your inbox.

recent study conducted at Stanford that evaluated the performance levels of multi-taskers. The researchers found that people who focus on one task consistently outperform those who multi-task.

If you can’t easily explain why you’re having a meeting, you shouldn’t be having it.

In the 2013 edition of the Diagnostic and Statistical Manual of Mental Disorders, psychiatrists have decided to list Internet Use Disorder (IUD) as a condition “recommended for further study.” That means they haven’t decided yet whether IUD is a legitimate diagnosis requiring treatment, but might do so in the future.

A canned response is a prewritten email that’s stored in your email client. Whenever you get a question that’s similar to this message, you simply click a button and the email will be automatically populated with the response. All you have to do is customize the response to the person and change a line or two, then you can send an email that fully answers the recipient’s question.

The solution to the collaboration issue is to move all team conversations out of the inbox and into a tool that’s designed for this type of conversation.

Some people have suggested that the “theory of variable rewards” explains our obsession with the digital world. This theory, created by American psychologist and behaviorist B.F. Skinner in the 1950s, resulted from his study of lab mice that responded more aggressively to random rewards than predictable ones. When mice pressed a lever, they sometimes got a small treat, other times a large treat, and other times nothing at all. Unlike mice that received the same treat with each lever press, the mice that received variable rewards pressed the lever more often and compulsively.

An implementation plan was established for 'Friendly Digital Korea,' one of the top 10 tasks for the enhancement of Korea's national

and communications promotional publication, was awarded the International Business Award (IBA) and "Digital Convergence Korea

As leaders, if you don’t transform and use this technology differently—if you don’t reinvent yourself, change your organization structure; if you don’t talk about speed of innovation—you’re going to get disrupted. And it’ll be a brutal disruption, where the majority of companies will not exist in a meaningful way 10 to 15 years from now.

The lack of a functioning, trustful community also heightened the refugees’ fears of being abducted by the extremist organization Islamic State. Many initially refused to move to Azraq camp, and although the numbers have increased more recently, Azraq is still far below the 130,000 capacity for which it was built. It’s fitting then that this pop-up city, in real need of some functioning social capital, is now the scene of a radical experiment in new models of community governance, institution-building, and the management of resources. At the heart of that effort is blockchain technology, the decentralized ledger-keeping system that underpins the digital currency bitcoin and promises a more reliable, immediate way to trace transactions. The World Food Program (WFP), a UN agency that feeds 80 million people worldwide, is putting 10,000 Azraq refugees through a pilot that uses this system to better coordinate food distribution. In doing so, the WFP is tackling a giant administrative challenge: how to ensure, in an environment where theft is rampant and few people carry personal identifying documents, that everyone gets their fair share of food. Among those participating in this project was forty-three-year-old Najah Saleh Al-Mheimed, one of the more than 5 million Syrians forced to flee their homes as the brutal, ongoing civil war has all but destroyed their country. In early June 2015, with mounting food shortages and reports of girls being kidnapped by militias in nearby villages, Najah and her husband made the drastic decision to leave her hometown of Hasaka, where their families had lived for generations. “It was an ordeal that I pray to God no human will ever witness,” she said in an interview conducted on our behalf by WFP staffers working in the Azraq camp.

The late Jay Cross, a leader in this space, said that informal learning is the “unofficial, unscheduled, impromptu way people learn to do their jobs. … [it] is like riding a bike: the rider chooses the destination, the speed, and the route.” (Malamed, n.d., para. 3–4). Cross further wrote that “[f]ormal learning—classes and workshops—is the source of only 10 to 20 percent of what people learn at work” (Cross, 2007, p. iii).

A different business model was necessary if capitalist firms were to take full advantage of dwindling recording costs. This chapter argues that the new business model that eventually emerged is a powerful new type of firm: the platform.10 Often arising out of internal needs to handle data, platforms became an efficient way to monopolise, extract, analyse, and use the increasingly large amounts of data that were being recorded. Now this model has come to expand across the economy, as numerous companies incorporate platforms: powerful technology companies (Google, Facebook, and Amazon), dynamic start-ups (Uber, Airbnb), industrial leaders (GE, Siemens), and agricultural powerhouses (John Deere, Monsanto), to name just a few. What are platforms?11 At the most general level, platforms are digital infrastructures that enable two or more groups to interact.

The next 5 years will be more disruptive than the last 10 years. Buckle up, because the era of Artificial Intelligence is taking us on a quantum leap beyond exponential growth.

The great breakthrough that permitted man to count far beyond 10 with just ten different symbols was the invention of this turning point—a concept that mathematicians call positional notation. Positional notation means that each digit in a number has a particular value based on its position. In a decimal number, the first (farthest right) digit represents 1’s, the next digit 10’s, the next 100’s, and so on. The number 206 stands for six 1’s, no 10’s, and two 100’s: Add it all up: and you get 206. This number, incidentally, demonstrates why mathematicians consider the invention of a symbol that represents nothing (i.e., the number 0) to have been a revolutionary event in man’s intellectual history. Without zero, there would be no positional notation, because there would be no difference between 26 and 206 and 2,000,006. The Romans, for all their other achievements, never hit on the idea of zero and thus were stuck with a cumbersome system of M’s, C’s, X’s, and I’s which made higher math just about impossible. With

If you want to know why modern man has settled on a base-10 number system, just spread your hands and count the digits. All creatures develop a number system based on their basic counting equipment; for us, that means our ten fingers. The Mayans, who went around barefoot, used a base-20 (vigesimal) number system; their calendars employ twenty different digits. The ancient Babylonians, who counted on their two arms as well as their ten fingers, devised a base-12 number system that still lives today in the methods we use to tell time and buy eggs. Someday a diligent grad student doing interdisciplinary work in mathematics and the history of film may produce a dissertation demonstrating that the residents of E.T.’s planet use an octal number system; the movie shows plainly that E.T. has eight fingers. For earthbound humans, however, the handy counting system is base-10.

The Environmental Protection Agency, Department of Transportation, and other bureaus reserve that a budget for a human life is worth anywhere from 4-10 million dollars. Like a sports car. Like a construction site. Or an airplane. As if the mysterious gift of consciousness could fit in the box of a W-2 form. To them, we are 4 inches of digital ink on a computer screen. Money: if we can’t get rid of it, we can at least admit it doesn’t deserve us.

Build Emotional Connection With Your Fans | Brand Loyalty The way influencers communicate with fans is continuously evolving. we discuss few ways so that you can keep on top of trends to grow the fanbase, keep fans engaged and engender loyalty in Velvetrope. 1. Offer something interactive to get fans engaged : quizzes, polls, and competitions are great ways to engage fans. There are many ways to build fan engagement such as asking followers for feedback, creating quizzes, polls, and competitions. Velvetrope is the best for this. 2. Create unique video content that appeals to your fans: The next generation of fans is growing up surrounded by digital and social content. Therefore, Influencer needs to work harder to ensure their content is unique, engaging, and stands out amongst the rest. Video content might take the shape of exercise tutorials, “top 10” countdowns, “best moment” sizzles, workout tip videos, player interviews, product and service videos, live streams, fan testimonials, competition announcements, and more. Velvetrope is a CRM application that lets you perform all of the above, as well as publish fresh information and make announcements. You can connect with your Fans easily. Velvetrope makes it easy for you to share your most recent blogs, videos, podcasts, and other special content with your followers. Begin sharing your unique content with your VIPs as soon as possible. Share exclusive content with your fans. Post, Stream, and Share: Everybody Makes Money via Velvetrope. You can create a referral program for your VIPs to share with their friends and VIPs. For your referral program, you can use our AI recommendations or create your own rewards. #engagementwithaudience #fanengagementapp

Never in history has the human brain been asked to track so many data points. Everywhere, people rely on their cell phones, e-mail, and digital assistants in the race to gather and transmit data, plans, and ideas faster and faster. One could argue that the chief value of the modern era is speed, which the novelist Milan Kundera described as “the form of ecstasy that technology has bestowed upon modern man.

Are you wanting to begin an exercise routine or yoga practice? Visit Disneyland? Pay off debts? Whatever your goals include, find an image that represents each dream and post them somewhere. You can create a paper vision board and cut out pictures from magazines or a digital vision board and paste photos on a notes page.

Moyn Islam is an entrepreneur, motivational speaker, philanthropist, and co-founder & Chief Executive Officer of BE - an advanced tech company which offers multiple digital-based solutions. Moyn is most known for his successful career on the e-commerce and digital marketing industries, recognized among the top 10 highest earners in the shortest time in the business and is a thriving personality in the digital industry.

The top ten individual use cases by score across all 5Ps were as follows: 1.​Recommend highly targeted content to users in real time (3.96) 2.​Adapt audience targeting based on behavior and look-alike analysis (3.92) 3.​Measure ROI by channel, campaign, and overall (3.91) 4.​Discover insights into top-performing content and campaigns (3.86) 5.​Create data-driven content (3.82) 6.​Predict winning creatives (e.g., digital ads, landing pages, calls to action) before launch without A/B testing (3.81) 7.​Forecast campaign results based on predictive analysis (3.80) 8.​Deliver individualized content experiences across channels (3.80) 9.​Choose keywords and topic clusters for content optimization (3.78) 10.​Optimize website content for search engines (3.77)