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When its set of prefixes was expanded in 1991 at the nineteenth General Conference on Weights and Measures, the largest one was yotta, signifying one septillion, or 1024.15 We’re only one prefix away from that in the ‘zettabyte era.
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Erik Brynjolfsson (The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies)
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The sequence goes giga, tera, peta, exa, zetta, and yotta,” Danreb explained. “Yoda?” “Yotta. Each one represents a thousandfold increase over the level before.
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Jack Carr (Red Sky Mourning (Terminal List #7))
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How do we make sense of what we measure? Blogger Cory Doctorow describes the growing flood of data as a “relentless march from kilo to mega to giga to tera to peta to exa to zetta to yotta.” To be of use to science, the data must be correlated, calibrated, synchronized, and updated.
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Stewart Brand (Whole Earth Discipline: Why Dense Cities, Nuclear Power, Transgenic Crops, Restored Wildlands, and Geoengineering Are Necessary)