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Zhou Hongyi was one of the most pugnacious of these entrepreneurs, but dirty tricks and anticompetitive behavior were the norm in the industry. Remember Wang Xing’s Facebook copycat, Xiaonei? After he sold it in 2006, the site reemerged as Renren (“Everyone”) and became the dominant Facebook-esque social network. But by 2008, Renren faced a scrappy challenger in Kaixin001 (kaixin means “happy” in Mandarin). The startup gained traction by initially targeting young urbanites instead of the college students already on Renren. Kaixin001 integrated social networking and gaming with products like “Steal Vegetables,” a Farmville knockoff, but one where people were rewarded not for cooperatively farming but for stealing from each other’s gardens. The startup quickly became the fastest growing social network around.
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