Work Newsletter Quotes

Keep your own list, or get an account with an email newsletter company like MailChimp and put a little sign-up widget on every page of your website.

Opening night is in a week. Already announced to the papers, already sent out in the newsletter in fancy, glossy, full-color glory. Which means I have two days, max, to finish the framing—easily a week’s worth of work—and then four days for drilling the star maps I’ve already marked on the plywood, painting, wiring, installing, and finessing.Leaving me only one day—the day of the evening gala—to clean and get the actual exhibits set up. It’s impossible. I will make it happen or die trying. I don’t realize I’ve said that last part aloud until I notice Michelle’s horrified face.

It’s that time of the month again… As we head into those dog days of July, Mike would like to thank those who helped him get the toys he needs to enjoy his summer. Thanks to you, he bought a new bass boat, which we don’t need; a condo in Florida, where we don’t spend any time; and a $2,000 set of golf clubs…which he had been using as an alibi to cover the fact that he has been remorselessly banging his secretary, Beebee, for the last six months. Tragically, I didn’t suspect a thing. Right up until the moment Cherry Glick inadvertently delivered a lovely floral arrangement to our house, apparently intended to celebrate the anniversary of the first time Beebee provided Mike with her special brand of administrative support. Sadly, even after this damning evidence-and seeing Mike ram his tongue down Beebee’s throat-I didn’t quite grasp the depth of his deception. It took reading the contents of his secret e-mail account before I was convinced. I learned that cheap motel rooms have been christened. Office equipment has been sullied. And you should think twice before calling Mike’s work number during his lunch hour, because there’s a good chance that Beebee will be under his desk “assisting” him. I must confess that I was disappointed by Mike’s over-wrought prose, but I now understand why he insisted that I write this newsletter every month. I would say this is a case of those who can write, do; and those who can’t do Taxes. And since seeing is believing, I could have included a Hustler-ready pictorial layout of the photos of Mike’s work wife. However, I believe distributing these photos would be a felony. The camera work isn’t half-bad, though. It’s good to see that Mike has some skill in the bedroom, even if it’s just photography. And what does Beebee have to say for herself? Not Much. In fact, attempts to interview her for this issue were met with spaced-out indifference. I’ve had a hard time not blaming the conniving, store-bought-cleavage-baring Oompa Loompa-skinned adulteress for her part in the destruction of my marriage. But considering what she’s getting, Beebee has my sympathies. I blame Mike. I blame Mike for not honoring the vows he made to me. I blame Mike for not being strong enough to pass up the temptation of readily available extramarital sex. And I blame Mike for not being enough of a man to tell me he was having an affair, instead letting me find out via a misdirected floral delivery. I hope you have enjoyed this new digital version of the Terwilliger and Associates Newsletter. Next month’s newsletter will not be written by me as I will be divorcing Mike’s cheating ass. As soon as I press send on this e-mail, I’m hiring Sammy “the Shark” Shackleton. I don’t know why they call him “the Shark” but I did hear about a case where Sammy got a woman her soon-to-be ex-husband’s house, his car, his boat and his manhood in a mayonnaise jar. And one last thing, believe me when I say I will not be letting Mike off with “irreconcilable differences” in divorce court. Mike Terwilliger will own up to being the faithless, loveless, spineless, useless, dickless wonder he is.

When you answer questions about your educational or work history, let your enthusiasm about different projects and situations come through (e.g., “It was so much more than I could have hoped for in an internship. I had the chance to actually write up the newsletter and work with a designer to put it together. I loved every minute of it.”).

Go through them one by one and ask, ‘Is this subscription moving me forward in my business, or just taking time from me?’ Unsubscribe from any newsletter that isn’t taking you and your business forward.

Thank you so much for picking up Death’s Awakening. This is the first book in my Eternal Sorrows Trilogy, and I sincerely hope you enjoy it! If you do, I’d love for you to join my newsletter. I send out monthly updates about what I’m working on and what’s going on in my writing life.

like to see more of Vivian and Luca and maybe other Italian bachelors follow in Rafe’s footsteps, too. ;) I’d love to write a new romantic adventure for Rafe and Ari, too (but is that allowed for Kindle Worlds? Mm..).   Oh, and you can also write to me directly. I love hearing from readers. You can reach me via my website, Facebook, Twitter, and Instagram, or you can also email me.   A list of my works (arranged according to reading order) can be found here and you can also visit my author page on Amazon for book links.   Lastly, for updates on my newest releases and exclusive excerpts for upcoming releases, please consider signing up for my newsletter.   Thank you!

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Cold Calling 2.0: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in awhile, it generates actual results!

If you’re not part of the solution, you’re part of the problem,” or Martin Luther King’s statement that “our scientific power has outgrown our spiritual power. We have guided missiles and misguided men,” or Malcolm’s “We can work together with all other leaders and organizations, in harmony and unity, to eliminate evil in our community.” The saying “It takes a whole village to raise a child” (which I had seen in a little newsletter identifying it as an African proverb) really caught on. After about a year organizations all over the country began using it, and Hillary Rodham Clinton recently adapted it for the title of her book. Jimmy also began writing a regular column for the newsletter, raising all sorts of questions, such as, “Why are we at war with one another.?” “How will we make a living?” “What Time is it in Detroit and the World?”1 Clementine’s deeply felt appeals, Jimmy’s challenging questions, and my inclusion of news of community-building activities all helped to create the image of SOSAD as not just another organization but the spearhead of a new movement.

Ask yourself the following questions to find profitable niches. 1. Which social, industry, and professional groups do you belong to, have you belonged to, or do you understand, whether dentists, engineers, rock climbers, recreational cyclists, car restoration aficionados, dancers, or other? Look creatively at your resume, work experience, physical habits, and hobbies and compile a list of all the groups, past and present, that you can associate yourself with. Look at products and books you own, include online and offline subscriptions, and ask yourself, “What groups of people purchase the same?” Which magazines, websites, and newsletters do you read on a regular basis? 2. Which of the groups you identified have their own magazines? Visit a large bookstore such as Barnes & Noble and browse the magazine rack for smaller specialty magazines to brainstorm additional niches. There are literally thousands of occupation- and interest/hobby-specific magazines to choose from. Use Writer’s Market to identify magazine options outside the bookstores. Narrow the groups from question 1 above to those that are reachable through one or two small magazines. It’s not important that these groups all have a lot of money (e.g., golfers)—only that they spend money (amateur athletes, bass fishermen, etc.) on products of some type. Call these magazines, speak to the advertising directors, and tell them that you are considering advertising; ask them to e-mail their current advertising rate card and include both readership numbers and magazine back-issue samples. Search the back issues for repeat advertisers who sell direct-to-consumer via 800 numbers or websites—the more repeat advertisers, and the more frequent their ads, the more profitable a magazine is for them … and will be for us.

Peer Reviews Many accountants are asking whether preparation of financial statement engagements trigger a peer review requirement. Here are three questions and answers to help clarify whether your CPA firm is subject to peer review. Question 1 Are public accounting firms required to participate in a peer review program if they only issue financial statements using the preparation guidance in SSARS 21? Based on the AICPA’s rules, the answer is no. But check with your state board of accountancy. Some states require participation in a peer review program even if the AICPA does not. Question 2 If my firm participates in a peer review program, will the financial statement work performed under the preparation guidance be subject to potential review? Yes, the financial statements prepared using the preparation guidance will be included in the scope of the peer review. Question 3 Will compilations be included in peer reviews? Yes. When a peer review is performed, compilations will be included in the scope of the engagement. The issuance of a compilation report does trigger the requirement for a peer review. AICPA Guidance The February 2015 Peer Review Update, a monthly AICPA newsletter, included the following: “On November 18, 2014, the Peer Review Board (PRB) issued an exposure draft, which proposed that firms that only perform preparation engagements under AR-C Section 70 – Preparation of Financial Statements (issued as part of Statement on Standards for Accounting and Review Services (SSARS) No. 21, Statement on Standards for Accounting and Review Services: Clarification and Recodification) would not be required to enroll in the AICPA peer review program (Program). However, it also proposed that a firm’s preparation engagements would be included in the scope of a peer review when the firm either elects to enroll in the program (e.g., to comply with licensing or other requirements) or is already enrolled due to other engagements it performs. This proposal was issued in order to address the effect of these engagements on the scope of the Program. The PRB considered comments raised by the peer review community about the proposal and elected to adopt the proposed guidance changes. The changes are effective for peer reviews commencing on or after February 1, 2015.” Tracking Preparation of Financial Statement Engagements Since the preparation service will be included in the scope of peer reviews, consider that firms enrolled in a peer review program need to track the number of preparation services provided. Otherwise, the peer reviewer will not be able to determine the firm’s mix of work; the peer reviewer uses the total population of a firm’s work to select the sample of engagements to be reviewed. Create a method to track financial statement engagements performed under the preparation standard as early as possible. Peer reviews commencing on or after February 1, 2015, are to include preparation engagements. Given the nature of the preparation service—one that gets turned around quickly—it would be easy for a firm to lose track of how many financial statements were issued using this option. Peer Reviews - A Simple Summary •According to AICPA rules, firms that only perform preparation of financial statement services are not required to enroll in the AICPA peer review program (check with your state board of accountancy to see if their rules are different) •For accounting firms subject to peer review, preparation engagements will be included in the scope of peer reviews •Set up a method to track your preparation engagements; peer reviewers need to know how many preparation engagements your firm issues

over twenty-eight hundred Saturdays. I got to thinking that if I lived to be seventy-five, I only had about a thousand of them left to enjoy. “So I went to a toy store and bought every single marble they had. I ended up having to visit three toy stores to round up 1,000 marbles. I took them home and put them inside of a large, clear plastic container right here . . . next to my gear. Every Saturday since then, I have taken one marble out and thrown it away. “I found that by watching the marbles diminish, I focused more on the really important things in life. There is nothing like watching your time here on this earth run out to help get your priorities straight. “Now let me tell you one last thing before I sign off with you and take my lovely wife out for breakfast. This morning, I took the very last marble out of the container. I figure if I make it until next Saturday then I have been given a little extra time. And the one thing we can all use is a little more time. “It was nice to meet you, Tom. I hope you spend more time with your family, and I hope to meet you again here on the band.” You could have heard a pin drop on the band when this fellow signed off. I guess he gave us all a lot to think about. I had planned to work on the antenna that morning, and then I was going to meet up with a few hams to work on the next club newsletter. Instead, I went upstairs and woke my wife up with a kiss. “C’mon honey, I’m taking you and the kids to breakfast.” “What brought this on?” she asked with a smile.“Oh, nothing special, it’s just been a long time since we spent a Saturday together with the kids. Hey, can we stop at a toy store while we’re out? I need to buy some marbles.

ACTION ITEMS TO INCREASE YOUR EHR Install time management software on your computer. Monitor how you’re spending your time. Adjust your workflow based on the report. Turn off all social media notifications (both emails and push notifications on your phone). Switch your phone to silent. Unsubscribe from any email newsletter that isn’t taking your business forward.

ACTION ITEMS TO INCREASE YOUR EHR Install time management software on your computer. Monitor how you’re spending your time. Adjust your workflow based on the report. Turn off all social media notifications (both emails and push notifications on your phone). Switch your phone to silent. Unsubscribe from any email newsletter that isn’t taking your business forward. Get support emails out of your inbox by using dedicated help desk software. Block ‘deep work’ time into your calendar (at whatever time suits you) so you have uninterrupted work time. Make portions of your time available to others using a scheduler tool. (The rest of the week is yours.) Purge unwanted things and people from your life. Set a 12-week goal and stick to it. Hint: Actioning items in this book will change your life. Commit 12 weeks to actioning the key elements at the end of each chapter. Prioritise sleep. Get eight hours a night for a week (even if it means not getting as much ‘work’ done) and see how it feels. Clean up your diet. Eat food that’s as close to the source as possible (i.e. not out of packets). Find a type of exercise or daily movement you enjoy, and carve out time to do it every day.

A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.

When Smashing magazine published my article and took my ideas global, everything started to change. All of a sudden, people were asking about this content, they were commenting on it, they wanted to hire me to talk with them about it. I started giving a lot of talks about this particular topic in a variety of different places, and to maintain the momentum, I used all the channels available to me: I tweeted, I published on LinkedIn, I started a newsletter, I posted on Facebook and Quora and Medium. I went fishing where the fish were. You could try to create your own blog, and I have one now. But when you’re just starting out, it’s not easy to get people to come to your platform. It’s easier and far more effective to bring your content to the platforms that already have readers.

I was able to visit Prague ten months after the successful revolution and to speak to a number of people close to Havel who described their own experiences in carrying out his principles. They found that they could call upon aspects of their selves that they didn’t know existed: a ne’er-do-well part-time musician became a completely reliable organizer and distributor of an important underground newsletter. A writer denied publishing outlets by the regime came to work effectively with mental patients and then became an adviser to the president of the new democracy. What I called “Proteus in Prague” was the capacity of individual people for attitudes, actions, and skills they had not previously recognized in themselves.

Emerging Possibilities for Space Propulsion Breakthroughs Originally published in the Interstellar Propulsion Society Newsletter, Vol. I, No. 1, July 1, 1995.  Marc. G. Millis, Space Propulsion Technology Division, NASA Lewis Research Center Cleveland, Ohio “New perspectives on the connection between gravity and electromagnetism have just emerged. A theory published in February 1994 (ref 11) suggests that inertia is nothing but an electromagnetic illusion. This theory builds on an earlier work (ref 12) that asserts that gravity is nothing other than an electromagnetic side-effect. Both of these works rely on the perspective that all matter is fundamentally made up of electrically charged particles, and they rely on the existence of Zero Point Energy. Zero Point Energy (ZPE) is the term used to describe the random electromagnetic oscillations that are left in a vacuum after all other energy has been removed (ref 13). This can be explained in terms of quantum theory, where there exists energy even in the absolute lowest state of a harmonic oscillator. The lowest state of an electromagnetic oscillation is equal to one-half the Planck constant times the frequency. If all the energy for all the possible frequencies is summed up, the result is an enormous energy density, ranging from 1036 to 1070 Joules/m3. In simplistic terms there is enough energy in a cubic centimeter of the empty vacuum to boil away Earth's oceans. First predicted in 1948, ZPE has been linked to a number of experimental observations. Examples include the Casimir effect (ref 14), Van der Waal forces (ref 15), the Lamb-Retherford Shift (ref 10, p. 427), explanations of the Planck blackbody radiation spectrum (ref 16), the stability of the ground state of the hydrogen atom from radiative collapse (ref 17), and the effect of cavities to inhibit or enhance the spontaneous emission from excited atoms (ref 18). Regarding the inertia and gravity theories mentioned earlier, they take the perspective that all matter is fundamentally constructed of electrically charged particles and that these particles are constantly interacting with this ZPE background. From this perspective the property of inertia, the resistance to change of a particle's velocity, is described as a high- frequency electromagnetic drag against the Zero Point Fluctuations. Gravity, the attraction between masses, is described as Van der Waals forces between oscillating dipoles, where these dipoles are the charged particles that have been set into oscillation by the ZPE background. It should be noted that these theories were not written in the context of propulsion and do not yet provide direct clues for how to electromagnetically manipulate inertia or gravity. Also, these theories are still too new to have either been confirmed or discounted. Despite these uncertainties, typical of any fledgling theory, these theories do provide new approaches to search for breakthrough propulsion physics.

She thinks of Stanley's colored pencil drawings of theoretical businesses: a cafe, a bookshop, and, always, a grocery store. When she was ten and he was fourteen, he was already working as a bag boy at Publix, reading what their father called "hippie books." He talked about stuff like citrus canker, the Big Sugar mafia, and genetically modified foods and organisms. He got his store manager to order organic butter after Stanley'd read (in the 'Berkeley Wellness' newsletter) about the high concentration of pesticides in dairy. Then, for weeks, the expensive stuff (twice as much as regular) sat in the case, untouched. So Stanley used his own savings to buy the remaining inventory and stashed in his mother's cold storage. He took some butter to his school principal and spoke passionately about the health benefits of organic dairy: they bought a case for the cafeteria. He ordered more butter directly from the dairy co-operative and sold some to the Cuban-French bakery in the Gables, then sold some more from a big cooler at the Coconut Grove farmer's market. He started making a profit and people came back to him, asking for milk and ice cream. The experience changed Stanley- he was sometimes a little weird and pompous and intense before, but somehow, he began to seem cool and worldly.

I mean, he could blow old Capitalist-Stevie here away." Felice doesn't respond. She pulls the backs of her ankles in close to her butt and rests her chin on the flat of one her knees. She thinks of Stanley's colored pencil drawings of theoretical businesses: a cafe, a bookshop, and, always, a grocery store. When she was ten and he was fourteen, he was already working as a bag boy at Publix, reading what their father called "hippie books." He talked about stuff like citrus canker, the Big Sugar mafia, and genetically modified foods and organisms. He got his store manager to order organic butter after Stanley'd read (in the 'Berkeley Wellness' newsletter) about the high concentration of pesticides in dairy. Then, for weeks, the expensive stuff (twice as much as regular) sat in the case, untouched. So Stanley used his own savings to buy the remaining inventory and stashed in his mother's cold storage. He took some butter to his school principal and spoke passionately about the health benefits of organic dairy: they bought a case for the cafeteria. He ordered more butter directly from the dairy co-operative and sold some to the Cuban-French bakery in the Gables, then sold some more from a big cooler at the Coconut Grove farmer's market. He started making a profit and people came back to him, asking for milk and ice cream. The experience changed Stanley- he was sometimes a little weird and pompous and intense before, but somehow, he began to seem cool and worldly. Their mother, however, said she couldn't afford to use his ingredients in her business. They'd fought about it. Stanley said that Avis had never really supported him. Avis asked if it wasn't hypocritical of Stanley to talk about healthy eating while he was pushing butter. And Stanley replied that he'd learned from the master, that her entire business was based on the cultivation of expensive heart attacks.

off from the same line, they were scattered peacefully across the globe for centuries, each mostly disregarding the others. But in the Middle Ages, the witches, who by nature did the most interacting with normal humans, began to be discovered. And then persecuted, and tortured, and murdered. Their leaders went to the vampires and the wolves and begged for help, but both groups turned away, the vampires from apathy and the wolves from fear of meeting the same fate. Wolves are pack animals, and look after their pack before anything else. So the witches did the only thing they could: they looked to strengthen their magic. They didn’t know about evolution and magical lines back then, but during their research, the witches managed to stumble upon a group of plants that magic had bonded itself to, just like the human conduits. They were known as nightshades: belladonna, mandragora, Lycium barbarum (which also became known as wolfberry), tomatillo, cape gooseberry flower, capsicum, and solanum. The entire subspecies was rife with magic. The latter four plants could be used in hundreds of charms and potions, many of which helped the witches to deter the human persecutors. But the former three plants were unique; they interacted with the remaining magical beings in mystifying ways. Belladonna was poisonous to vampires—it took unbelievable amounts to actually kill them, but even a sprinkle of the plant would work as a paralytic. Proximity to wolfberry caused the shifters to lose control, painfully unable to stop from changing, again and again, which was very dangerous to anyone nearby. And mandragora, also called mandrake, was the key ingredient in a spell that could grant a very powerful witch the ability to communicate between living and dead. Which is how I ended up disposing of that naked guy’s body in Culver City, all those years ago. This discovery was your classic Pandora’s box scenario. A small group of witches, furious that the vampires and the wolves had abandoned them during their darkest time, began to use wolfberry and belladonna against them—sometimes without much provocation. The balance of power shifted once again, and while the witches’ discovery didn’t cause a full-out war, it did spawn thousands of skirmishes, minor battles breaking out between the three major factions. Eventually, the use of those herbs was “outlawed” in the Old World, but it was done the way that marijuana has been outlawed in the US—basically, don’t get caught. The witches are always arguing about this among themselves; some of them think it should be open season, and others think the ban should be more strictly enforced. But while they may not be able to pull together a majority vote, in Los Angeles Kirsten has organized the witches into sort of an informal union. I know it sounds crazy, but if actors and directors can have unions in this town, why not witches? As I understand it, the real benefit to joining the union is access: to chat rooms, newsletters, support groups, spell sessions—and me. The witches’ dues pay Kirsten a small salary, and she uses the rest to organize the network and pay me. There are plenty of “non-union” witches in LA, too, ones who either haven’t

When you've got your devices down to the ideal number, use these tips to minimize them and prevent distractions: - Remove as many icons from your desktop as possible. - Uninstall software you don't need. - Delete unneeded files from your Documents folder. (If you don't want to delete them completely, at least move them to an archive folder so they don't clutter your most-used folder anymore.) - Develop a simple but logical folder structure so that you can find documents you want easily. - Unsubscribe to blogs, email newsletters, and advertisements that no longer serve your interests. - Delete internet bookmarks, cookies, and temporary internet files you no longer need. - Delete apps you don't need, remembering that if you need them later, you can always download them again. Put only your most crucial apps (such as your calendar and your phone) on your home screen. Put the rest in folders on your second screen. - Turn off notifications, including social media push notifications and email audio alerts. - Make sure your spam filters are working. - Delete photos that are of poor quality or that you don't need. - Delete unused music and movies. - Subscribe to a password manager so that you don't have to keep track of a bunch of passwords.

Two truths that can be at odds: 1) There are no bonus points in life for doing it the hard way. 2) There is a lot to be gained in life by acting fast and giving your best effort. Don't let the excuse of searching for a better way prevent you from taking action.

Changkyu replied" Yes, my brother is still working in the New York Area as a credit finance analysis. We were talking yesterday by the aeroplane sky phone about credit equity in developing economies. I was reading his newsletter columns from mintkit core and I agree and disagree." Whang-Sou said "What do you mean by agree and disagree, Jason your brother is always right. Credit equity is more important than physical cash sales..... Changkyu thought carefully and said "I understand the issue, but just assume, I do not want to take that step.

Just because it didn’t work doesn’t mean it was the wrong choice. The world is full of probabilities, not certainties. Find a game where the probabilities favor you and keep taking shots.

What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Outbound Prospecting (aka "Cold Calling 2.0"):: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to-results). PR: It’s great when, once in a while, it generates actual results!

The Gary Halbert Letters was my first introduction to the world of direct-response copywriting. Halbert had put an archive of his (normally, very expensive) work, including 25 years of marketing newsletters, online for free.

If you enjoyed this book, please consider leaving a review where you purchased it! To keep up with my work and for special offers, please take a moment to join my newsletter. All the cool people are doing it. Oh, and you get a free book too!

That is how the critique of Doug Henwood, David Graeber and others can be understood. ‘The major frustration of the book is political’, writes Henwood, publisher of the American newsletter Left Business Observer and author of Wall Street: How It Works and for Whom.32 Piketty does not deal with the question of which political forces affect inequality and the wage ratio. Piketty ignores ‘the most obvious’ reason for the lower capital–income ratio, according to Graeber.

Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done. - April Dunford

David Langford edits the online SF Encyclopedia and the long-running genre newsletter Ansible. He has received 29 Hugo Awards for his fiction, non-fiction and editorial work.