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In the absence of our voice in the media, the industry and the press portrayed Infosys as a pioneer of the offshore outsourcing concept, which was actually not true. Within TCS our employees began to feel that they were working for a company that was not that well known and it began to affect our ability to recruit the brightest and the best graduates. For example, if somebody was joining TCS, their parents might say, ‘Why are you joining them, why don’t you join Infosys or Wipro, they are better known.
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S. Ramadorai (The TCS Story ...and Beyond)