Widget Ideas Quotes

The idea of Solution was that if you asked questions and didn’t keep mindlessly building widgets, your score would be lower, but you would find out you were working in a factory that supplied machine parts to the Third Reich. Once you had this information, you could potentially slow your output. You could make the bare number of parts required not to be detected by the Reich, or you could stop producing parts entirely.

I’ve got an idea I want to run by you,” he murmured, his lids growing heavy. Oh. Back to that. Ever since I’d returned, I’d been avoiding the subject of My Promise, hoping Brandon would take a hint. In texts, he’d actually begun counting down the days left until my birthday—like he had a cherry countdown widget. When I caught him sneaking a glance at my chest, his expression one of longing, I remembered a movie where one of the heroines had likened boobs to smart bombs. I’d laughed. Now I marveled at how right she’d been.

The idea of Solution was that if you asked questions and didn’t keep mindlessly building widgets, your score would be lower, but you would find out you were working in a factory that supplied machine parts to the Third Reich. Once you had this information, you could potentially slow your output. You could make the bare number of parts required not to be detected by the Reich, or you could stop producing parts entirely. The player who did not ask questions, the Good German, would blithely get the highest score possible, but in the end, they’d find out what their factory was doing. Fraktur-style script blazed across the screen: Congratulations, Nazi! You have helped lead the Third Reich to Victory! You are a true Master of Efficiency. Cue MIDI Wagner. The idea of Solution was that if you won the game on points, you lost it morally.

For fifteen years, John and Barbara Varian were furniture builders, living on a ranch in Parkfield, California, a tiny town where the welcome sign reads “Population 18.” The idea for a side business came about by accident after a group of horseback riding enthusiasts asked if they could pay a fee to ride on the ranch. They would need to eat, too—could John and Barbara do something about that? Yes, they could. In the fall of 2006, a devastating fire burned down most of their inventory, causing them to reevaluate the whole operation. Instead of rebuilding the furniture business (no pun intended), they decided to change course. “We had always loved horses,” Barbara said, “so we decided to see about having more groups pay to come to the ranch.” They built a bunkhouse and upgraded other buildings, putting together specific packages for riding groups that included all meals and activities. John and Barbara reopened as the V6 Ranch, situated on 20,000 acres exactly halfway between Los Angeles and San Francisco. Barbara’s story stood out to me because of something she said. I always ask business owners what they sell and why their customers buy from them, and the answers are often insightful in more ways than one. Many people answer the question directly—“We sell widgets, and people buy them because they need a widget”—but once in a while, I hear a more astute response. “We’re not selling horse rides,” Barbara said emphatically. “We’re offering freedom. Our work helps our guests escape, even if just for a moment in time, and be someone they may have never even considered before.” The difference is crucial. Most people who visit the V6 Ranch have day jobs and a limited number of vacation days. Why do they choose to visit a working ranch in a tiny town instead of jetting off to lie on a beach in Hawaii? The answer lies in the story and messaging behind John and Barbara’s offer. Helping their clients “escape and be someone else” is far more valuable than offering horse rides. Above all else, the V6 Ranch is selling happiness.

The trap we fall into is trying to tell people how life-changing our widget is. If it changes their lives, we won’t have to tell them.

Your purpose is the emotional and spiritual energy that surrounds the commercial aspects of what you do; it can’t be to make a lot of money or sell a lot of widgets. While generating a significant financial return may be a result of pursuing your purpose, it can’t be why you do what you do. Money isn’t what the journey’s about. We aren’t here to survive; we’re here to self-actualize and thrive.

Stay humble and customer-focused. No matter what business you are in, you are serving your customers. You differentiate yourself by how well you satisfy, and keep satisfying, your customers’ needs. Don’t become so enamored with your idea or product that you believe it will “sell itself.” There is always a better widget waiting in the wings. What will make your ideas successful is your personal ability to convince customers that you stand behind what you are selling.